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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Ozone’s mix concentrated further in Flower at 56.75% share despite a 27.47% year-over-year decline, while month-over-month Flower sales rose 5.15%, indicating short-term recovery within a contracting core. Vapor Pens held 20.46% share with 4.83% YoY growth and a 1.41% MoM uptick, and Pre-Roll advanced to 16.19% share on 31.36% YoY and 10.80% MoM growth, suggesting diversification is coming from inhalables adjacent to Flower. Smaller lines were mixed: Edible at 5.30% share fell 9.98% YoY and 9.04% MoM, Concentrates at 1.30% share grew 9.56% YoY and 6.59% MoM, and Beverage, though only 0.01% share, dropped 70.98% YoY but jumped 29.77% MoM. With brand sales down 14.66% YoY and average price down 12.35% YoY, the pattern implies volume is being defended through price while growth is shifting toward Pre-Roll and Vapor Pens as Flower normalizes.
The tilt toward Pre-Roll (+31.36% YoY) and Vapor Pens (+4.83% YoY) alongside a Flower rebound (+5.15% MoM) positions Ozone to lean into lower-price-per-unit formats to stabilize throughput as average price declines 12.35% YoY; this mix can offset Flower volatility while protecting shelf presence. Retreat in Edible (−9.98% YoY, −9.04% MoM) and the negligible Beverage base (0.01% share despite +29.77% MoM) indicate that non-inhalable expansion is not a near-term lever, whereas Concentrates’ 6.59% MoM rise offers a targeted, higher-ASP niche. Holding rank 2 in Flower in New Jersey while Flower’s share remains 56.75% suggests the brand’s positioning should prioritize maintaining high-velocity Flower sets and bundling with faster-growing Pre-Roll to defend the core and capture cross-format trade-down.
Competitive Landscape
Ozone sits at rank #2 in NJ Flower in May 2026, down 1 position year over year from #1, while holding #2 for the past three months and trailing its peak at #1 in May 2025; in contrast, Find. climbed from #15 to #1 with a 189.28% YoY sales increase, and Grassroots rose from #8 to #3 alongside a 39.88% YoY lift. Compared with Simply Herb, which advanced from #14 to #4 on 66.33% YoY sales growth, Ozone’s slip from #1 to #2 and flat 3-month rank at #2 indicate share is consolidating above it even as it remains a top-two incumbent, implying that regaining #1 will require outpacing rapid climbers rather than merely defending current placement.
Notable Products
Butterstuff Pre-Roll (1g) posted the steepest decline in May 2026 at -18.1% and slid to rank 3, while Happy Hour #21 Pre-Roll (1g) rose 40.3% to hold rank 1. Butterstuff Popcorn (7g) in Flower advanced 30.7% to rank 5, and Dual OG Pre-Roll (1g) ticked up 5.4% at rank 9. With six of the top ten coming from Pre-Roll, the mix signals Ozone leaning into pre-roll-led traffic while Flower provides secondary lift, suggesting portfolio focus on quick-turn inhalables with targeted Flower depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
