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Sep-2025
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Overview
Market Insights Snapshot
Ozone has demonstrated varied performance across different states and product categories. In Illinois, Ozone's Flower category maintained a steady position at rank 6 from July to September 2025, despite a noticeable decline in sales from June to August. This stability in ranking, despite the sales fluctuation, suggests resilience in consumer preference. On the other hand, the Pre-Roll category showed a positive trajectory, improving its ranking from 9th in June to 7th in August, before settling at 8th in September. This indicates a growing consumer interest in Ozone's Pre-Roll offerings. The Vapor Pens category in Illinois, however, faced challenges, with its ranking fluctuating between 17th and 19th, indicating competitive pressure in this segment.
In New Jersey, Ozone has maintained a strong presence, particularly in the Flower category, consistently holding the 2nd rank from June to September 2025. This consistent high ranking reflects a strong foothold in the New Jersey market. The Vapor Pens and Pre-Roll categories also saw an upward trend, with both categories improving their rankings from 9th in June to 6th by September. These improvements highlight a successful strategy in expanding their market share in New Jersey. Meanwhile, in Massachusetts, Ozone's Flower category experienced a decline from 6th to 10th place between June and September, suggesting increased competition or shifting consumer preferences. The Vapor Pens category in Massachusetts remained stable at 15th place during the same period, indicating a steady, albeit modest, performance.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Ozone has consistently maintained its position as the second-ranked brand from June to September 2025. Despite facing strong competition, Ozone's sales have shown a robust upward trend, peaking in August before a slight decline in September. This stability in rank is particularly notable given the dynamic shifts among its competitors. For instance, Garden Greens has held the top position throughout this period, but its sales have fluctuated, suggesting potential vulnerabilities. Meanwhile, RYTHM and Clade9 have experienced a slight decline and a consistent third-place rank, respectively, indicating a competitive but stable market environment. Ozone's ability to sustain its rank amidst these shifts highlights its strong market presence and suggests potential for continued growth in sales, positioning it as a formidable player in the New Jersey Flower category.
Notable Products
In September 2025, the top-performing product from Ozone was the Happy Hour #21 Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which secured the number one rank with notable sales of 8,313 units. Following closely was the Butterstuff Pre-Roll (1g), which maintained a strong presence by ranking second, a slight improvement from its fifth position in August. The Garlic Cookies Pre-Roll (1g) debuted impressively at the third position. Meanwhile, the Butterstuff Popcorn (7g) in the Flower category slipped to fourth place from its consistent third position in the prior months. Lastly, the Reserve - Butterstuff #6 (3.5g) entered the top five, rounding out the list with a fifth-place ranking in its first month of tracking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
