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Dec-2025
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Overview
Market Insights Snapshot
Ozone's performance across different categories and states reflects a dynamic presence with some notable trends. In Illinois, Ozone maintained a strong position in the Flower category, consistently ranking within the top 10, with a slight dip to 7th place in October before recovering to 5th in November. This indicates a positive trend in consumer preference for their Flower products. However, in the Pre-Roll category, Ozone experienced a gradual decline, dropping to 9th place by December. Their Vapor Pens showed a steady improvement, moving up from 20th in September to 17th by December, suggesting growing consumer interest. In Massachusetts, Ozone faced challenges in the Flower category, where they fell out of the top 30 in October, but managed a comeback to 10th place by December, showcasing resilience and potential recovery.
In New Jersey, Ozone demonstrated a strong foothold in the Flower category, consistently ranking in the top 5 throughout the months, with a notable peak at 2nd place in September and December. This reflects a robust demand for their Flower products in this state. The Pre-Roll category also saw an upward trend, moving from 6th to 3rd place in November, although it slightly declined to 4th in December. Their Vapor Pens maintained a stable position, consistently ranking 6th or 7th, indicating a steady consumer base. Interestingly, in the Edible category, Ozone's ranking fluctuated, peaking at 8th in September but dropping to 14th in October before recovering slightly. These movements suggest varying consumer preferences and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Ozone has demonstrated resilience and adaptability in its market positioning. Despite a dip in November 2025, where Ozone fell to the 5th rank, it quickly rebounded to secure the 2nd position by December 2025. This fluctuation highlights the dynamic nature of the market and Ozone's ability to recover swiftly. Notably, Find. emerged as a strong competitor, climbing from the 16th rank in September to the top spot by December, indicating a significant increase in market traction. Meanwhile, Clade9 maintained a steady presence, consistently ranking 3rd or 4th, showcasing its stable market share. Garden Greens, previously the leader, experienced a decline, dropping to 4th place by December, which may have opened opportunities for Ozone to capitalize on shifting consumer preferences. These movements suggest a competitive environment where Ozone must continue to innovate and adapt to maintain its position against rising brands like Find. and stable players like Clade9.
Notable Products
In December 2025, the top-performing product for Ozone was Butterstuff Popcorn (7g) in the Flower category, climbing to the first position with sales of 6,620 units. Assorted Berry Soft Chews 10-Pack (100mg) in the Edible category rose to second place from fifth in November, showing a significant increase in popularity. Blue Raspberry Soft Chews 10-Pack (100mg) entered the rankings for the first time at third place, indicating strong sales performance. Rainbow Chip Pre-Roll (1g) secured the fourth spot, marking its debut in the rankings. Sativa Sour Go Go Pineapple Mango Gummies 5-Pack (50mg) also appeared for the first time, taking the fifth position in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
