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Jan-2026
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Overview
Market Insights Snapshot
Ozone's performance in the Illinois market showcases a consistent presence across several product categories, with notable rankings in Flower, Pre-Roll, and Vapor Pens. In the Flower category, Ozone maintained a steady position, fluctuating between 5th and 7th place over four months, indicating a strong foothold. However, in the Pre-Roll category, Ozone's ranking slipped from 8th to 10th, which might suggest increased competition or shifting consumer preferences. The Vapor Pens category also showed some volatility, with Ozone moving between 14th and 17th positions, highlighting potential challenges in maintaining a top-tier position.
In Massachusetts, Ozone's performance in the Flower category improved significantly, jumping from 34th to 12th place, which could point to successful marketing strategies or product offerings resonating with consumers. Meanwhile, their Vapor Pens category held relatively steady, with a slight improvement from 17th to 16th place. In New Jersey, Ozone's Flower products achieved impressive results, climbing to the top position in January 2026. Their Pre-Rolls also saw a remarkable rise, reaching 1st place in the same month. However, the Edible category did not see a top 10 ranking, remaining at 13th place in January, which may suggest room for growth or adjustments in their product lineup.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Ozone has demonstrated notable resilience and growth in recent months. Starting in October 2025, Ozone held the 2nd rank, but experienced a dip in November, falling to 5th place. However, the brand quickly rebounded, regaining the 2nd position by December and ultimately claiming the top spot in January 2026. This upward trajectory in rank aligns with a positive trend in sales, culminating in January's peak. In contrast, Clade9 maintained a steady presence, moving from 4th to 2nd place by January, yet consistently trailing behind Ozone in sales figures. Meanwhile, Find. experienced a more volatile journey, reaching 1st place in December but dropping to 3rd by January, indicating a less stable performance compared to Ozone. These dynamics highlight Ozone's strong positioning and ability to capitalize on market opportunities, suggesting a robust strategy that could appeal to potential investors and stakeholders looking for sustained growth in the New Jersey Flower market.
Notable Products
In January 2026, the top-performing product from Ozone was the Sativa Sour Watermelon Lemonade Gummies 5-Pack in the Edible category, which secured the number one rank with sales of 7020 units. Following closely was the Banana Mandarin Burst Pre-Roll, ranking second. The Assorted Berry Soft Chews 10-Pack, also in the Edible category, maintained a strong position at third, showing a slight drop from its second rank in December 2025. The Strawberry Soft Chews 10-Pack rose to fourth place, while Butterstuff Popcorn, previously the top product in December, fell to fifth position. This shift indicates a dynamic change in consumer preferences within the Edibles category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
