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Oct-2025
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Overview
Market Insights Snapshot
Ozone's performance in the Illinois market has shown some interesting trends across various product categories. In the Flower category, Ozone maintained a stable ranking of 6th place from July to September 2025 but dropped slightly to 7th in October. Despite this minor decrease in rank, their sales rebounded in October after a dip in the previous months. In Pre-Rolls, Ozone's rank fluctuated slightly, moving from 8th in July to 7th in August and October, indicating a competitive position but with a slight decline in sales by October. For Vapor Pens, the brand improved its rank from 20th in September to 16th in October, suggesting a positive trend in market acceptance, even though the sales figures had earlier seen a decline in September.
In Massachusetts, Ozone's presence in the Flower category experienced a significant drop in October 2025, falling to 31st place from a consistent 7th place in the earlier months, reflecting a substantial challenge in maintaining its market position. Conversely, their performance in the Vapor Pens category remained relatively stable, with a slight improvement in sales by October, although their rank slipped to 16th. Meanwhile, in the New Jersey market, Ozone maintained a strong 2nd place in the Flower category throughout the observed months, showcasing consistent dominance. However, the Edibles category saw a decline in rank from 8th to 14th by October, indicating potential areas for strategic improvement. Their Pre-Roll and Vapor Pen categories in New Jersey showed positive momentum, with ranks improving to 5th place by October, suggesting growing consumer preference or effective market strategies in these segments.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Ozone consistently holds the second rank from July to October 2025, demonstrating a stable position in the market. Despite a slight decline in sales from August to October, Ozone maintains its rank, indicating strong brand loyalty or effective market strategies. In contrast, Garden Greens leads the market, although its sales show a downward trend over the same period, which could signal potential vulnerabilities. Meanwhile, Clade9 and RYTHM consistently rank third and fourth, respectively, with RYTHM experiencing a notable sales increase in October. These dynamics suggest that while Ozone remains a strong contender, there are opportunities to capitalize on the declining sales of Garden Greens and the fluctuating performance of its other competitors.
Notable Products
In October 2025, the top-performing product from Ozone was Butterstuff Pre-Roll (1g) in the Pre-Roll category, reclaiming its top rank from July after slipping to second in September. Butterstuff Popcorn (7g) in the Flower category rose to second place, improving from its fifth position in September. Reserve - Animal Cake (3.5g) debuted strongly in the Flower category, securing the third spot with a notable sales figure of 5349. Golden Cream Pre-Roll (1g) entered the rankings in fourth place, while Animal Cake Pre-Roll (1g) dropped to fifth, having previously been ranked second in August. The rankings indicate a dynamic shift with new entries and changes in consumer preferences for Ozone's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
