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Nov-2025
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Overview
Market Insights Snapshot
Ozone has shown a steady performance in the Illinois market, particularly in the Flower category, where it has consistently maintained a sixth-place ranking from August to November 2025. This stability is a positive indicator of its strong market presence in this category, with sales showing a gradual increase over the months. However, in the Vapor Pens category, Ozone experienced some fluctuations, dropping from 16th place in October to 19th in November, suggesting potential challenges in maintaining its position in this segment. The Pre-Roll category also saw a consistent rank of eighth place from September to November, but with a gradual decline in sales, indicating a need for strategic adjustments to boost performance.
In Massachusetts, Ozone's performance in the Flower category has been more volatile, with a significant drop from 10th place in September to 32nd in October, before recovering to 21st in November. This volatility indicates potential market challenges or increased competition in the state. Meanwhile, in New Jersey, Ozone has shown a strong presence in the Flower category, maintaining a second-place ranking before dropping to fourth in November, which could suggest emerging competition or a shift in consumer preferences. The Pre-Roll and Vapor Pens categories in New Jersey have shown positive trends, with Ozone improving its rankings, particularly moving up to third place in Pre-Rolls by November, reflecting a strengthening position in these segments.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Ozone consistently maintained its position at rank 6 from August to November 2025. This stability in rank is notable given the fluctuations observed among its competitors. For instance, Good Green experienced a rank shift from 3 to 4, while Simply Herb dropped from rank 5 to 8 over the same period. Despite these shifts, Ozone's sales trajectory showed a positive trend, with sales increasing from August to November, indicating a strengthening market presence. Meanwhile, Aeriz demonstrated a significant improvement, moving from rank 8 to 5, suggesting a competitive threat. Ozone's ability to maintain its rank amidst these dynamics highlights its resilience and potential for continued growth in the Illinois Flower market.
Notable Products
In November 2025, Butterstuff Popcorn (7g) emerged as the top-performing product for Ozone, ranking first in the Flower category with sales reaching 6053 units. PK Crasher Pre-Roll (1g) made a notable entry into the rankings, securing the second position in the Pre-Roll category with sales of 5911 units. Bananaconda Pre-Roll (1g) followed closely, ranking third in the same category. Butterstuff Pre-Roll (1g) saw a drop from first place in October to fourth in November, indicating a shift in consumer preference within the Pre-Roll category. Assorted Berry Soft Chews 10-Pack (100mg) entered the rankings at fifth place, highlighting a growing interest in edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
