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Apr-2026
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Overview
Market Insights Snapshot
Ozone's performance across different states and categories reveals some interesting trends. In Illinois, Ozone's Flower category remains strong, consistently ranking within the top 10, peaking at 6th place in both January and April 2026. This indicates a robust demand for their flower products in the state. However, their Edible category did not perform as well, missing from the top 30 in February 2026, which could be a point of concern for the brand's presence in this segment. Meanwhile, their Pre-Roll category showed positive movement, improving from 12th to 10th place by April 2026, suggesting a growing consumer interest in their pre-roll offerings.
In New Jersey, Ozone's products have a strong foothold, particularly in the Pre-Roll category, where they held the top spot for the first three months of 2026 before dropping slightly to 2nd place in April. This indicates a dominant position in the pre-roll market despite a slight decline. Conversely, their Edible products, which ranked 15th in January, did not maintain a top 30 position in subsequent months, highlighting potential challenges in this category. Meanwhile, in Massachusetts, Ozone's Flower category showed a promising trend, improving from 12th place in January to 9th place by April, signaling increased market penetration and consumer acceptance in the state.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Ozone has experienced fluctuating rankings over the first four months of 2026, with its rank shifting from 6th in January, to 7th in February, 8th in March, and back to 6th in April. This indicates a resilient performance amidst a dynamic market. Notably, Daze Off and Simply Herb have shown strong performances, with Daze Off consistently ranking in the top 5 and Simply Herb maintaining a top 3 position for most months, except for a dip to 7th in April. Ozone's sales figures reflect a similar pattern, with a notable recovery in April, suggesting effective strategies to regain market share. Meanwhile, &Shine and Aeriz have also been key competitors, with &Shine showing a significant rank improvement in March, albeit with a subsequent drop. Overall, Ozone's ability to rebound in April highlights its competitive resilience in the Illinois flower market.
Notable Products
In April 2026, Ozone's top-performing product was the Butterstuff Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from March with sales of 6,690 units. The Happy Hour #21 Pre-Roll (1g) made an impressive debut at the second position. The Sativa Sour Watermelon Lemonade Gummies 5-Pack (50mg) saw a slight drop, moving from second to third place compared to March. The Assorted Berry Soft Chews 10-Pack (100mg) experienced a decline in ranking, falling from third to fourth place. Notably, the Rainbow Chip Pre-Roll (1g) entered the top five for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
