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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ozone’s category mix in June 2026 pivoted away from Flower as its 53.88% share carried a -24.72% year-over-year decline and a -3.08% month-over-month slip, while Vapor Pens rose to 21.81% share on +25.55% YoY and +2.58% MoM growth. Pre-Roll expanded to 16.77% share with +40.20% YoY and +11.41% MoM gains, and Edible added 6.20% share on +6.96% YoY and +8.58% MoM growth; Concentrates held 1.34% share with +27.76% YoY but -2.57% MoM, and Beverage contracted to 0.00% share after -88.09% YoY and -64.23% MoM drops. Despite a -7.22% brand sales YoY result and a -14.26% YoY average price move to $26.49, the mix shift toward Vapor Pens and Pre-Roll mitigated the Flower drag, implying a reweighting toward faster-turning inhalables while holding a #2 rank in Flower in New Jersey.
The sustained growth in Vapor Pens (+25.55% YoY) and Pre-Roll (+40.20% YoY), alongside simultaneous share gains to 21.81% and 16.77% respectively, suggests Ozone is trading consumers from higher-ticket Flower (avg price $45.50) into lower-ticket, higher-frequency formats, which aligns with a -14.26% YoY brand-wide price reset and a +3.01% 24‑month sales lift. With Flower still over half of mix yet down -24.72% YoY while the brand remains #2 in Flower in New Jersey, the implication is a defensive hold in flagship Flower paired with an offensive push in Vapor Pens and Pre-Roll to stabilize volume month to month (+11.41% MoM in Pre-Roll vs. -3.08% MoM in Flower), positioning Ozone to lean into inhalable convenience while cushioning exposure to single-category volatility.
Competitive Landscape
Ozone ranks #2 in New Jersey Flower in June 2026, unchanged from #2 year over year, and has held #2 for three months while previously peaking at #1 in May 2025; by contrast, Find. moved to #1 from #12 year over year with sales up 225.99%, and Good Green advanced to #3 from #11 alongside an 88.63% YoY sales increase. The combination of Ozone’s flat rank (0-place YoY change) and competitors’ multi-rank climbs (Find. +11 places; Good Green +8 places relative to Ozone’s position) implies Ozone is maintaining high share defensively rather than expanding, and the trajectory points to rising risk of displacement if momentum does not re-accelerate toward its prior #1 peak.
Notable Products
Happy Hour #21 Pre-Roll (1g) posted the steepest movement in June 2026 with a -33.8% month-over-month drop while holding rank 4, contrasting with Butterstuff Popcorn (7g) at rank 1 growing 26.4% month-over-month and Reserve - Butterstuff (3.5g) at rank 8 anchoring the family in Flower. Three of the top five are Pre-Roll SKUs while three of the top ten are Flower, and Strawberry Soft Chews 10-Pack (100mg) at rank 9 declined -13.5% month-over-month against a $38,512 sales level. The pattern implies reliance on Butterstuff-led Flower to offset volatility in Pre-Rolls and softening Edibles, concentrating momentum in fewer hero strains rather than broad category balance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
