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Aug-2025
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Overview
Market Insights Snapshot
Ozone's performance in the cannabis market exhibits notable variations across different states and product categories. In Illinois, the brand maintains a strong presence in the Flower category, holding steady at the 5th and 6th positions over four months. However, there is a downward trend in sales, with a noticeable decline from May to August 2025. The Pre-Roll category in Illinois shows a positive shift, with Ozone moving up to the 7th position in August, indicating a strengthening demand. Meanwhile, their Vapor Pens category remains relatively stable, albeit at lower rankings, suggesting an area where growth could be targeted.
In Massachusetts, Ozone's Flower category mirrors the trend seen in Illinois, with a consistent but slightly declining rank from 6th to 7th. The Vapor Pens category in Massachusetts presents a challenge, with Ozone dropping out of the top 13 in July and August, highlighting a potential area for improvement. Conversely, in New Jersey, Ozone's Flower products are performing exceptionally well, consistently holding the 2nd position with an upward sales trajectory. The brand's Vapor Pens also depict a positive story, climbing from 9th to 5th place, indicating strong consumer interest. However, the Edible category, while showing improvement, is yet to break into higher rankings, suggesting room for strategic growth.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Ozone has maintained a consistent rank of 2nd place from May to August 2025. Despite this stable ranking, Ozone faces stiff competition from Garden Greens, which has consistently held the top spot during the same period. Ozone's sales showed a positive trend, particularly from July to August, where sales increased significantly, indicating a robust market presence and potential for growth. However, RYTHM and Clade9 are also notable competitors, with RYTHM holding steady in 3rd place and Clade9 showing an upward movement from 4th to 3rd place in July. This dynamic suggests that while Ozone is performing well, it must continue to innovate and expand its market strategies to challenge Garden Greens for the top position and fend off the rising competition from RYTHM and Clade9.
Notable Products
In August 2025, the top-performing product for Ozone was the Happy Hour #21 Pre-Roll (1g), which ranked first with sales of 8,809 units. Following closely was the Animal Cake Pre-Roll (1g) in the second position, while Butterstuff Popcorn (7g) maintained a steady presence in third place, consistent with its July ranking. Banana Daddy (3.5g) experienced a slight decline, moving from second in June and fourth in July to fourth in August. The Butterstuff Pre-Roll (1g), previously holding the top rank in June and July, dropped to fifth place in August, indicating a notable shift in consumer preferences. Overall, the Pre-Roll category dominated the top spots, showcasing its popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
