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Mar-2025
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Overview
Market Insights Snapshot
Ozone's performance across various states and categories has shown a mix of stability and fluctuation. In Illinois, Ozone has maintained a strong presence in the Flower category, consistently holding the 2nd position from December 2024 to March 2025. However, in the Edible category, Ozone experienced some volatility, moving from 10th place in December 2024 to 6th in January 2025, before dropping to 11th in February and recovering to 8th in March. This fluctuation indicates a potential area for growth and stabilization. In the Vapor Pens category, Ozone's ranking oscillated between 3rd and 4th, showing a slight upward trend in sales by March 2025. Notably, Ozone did not appear in the top 30 for Concentrates in the last two months, suggesting a need for strategic adjustments in this category.
In New Jersey, Ozone has demonstrated remarkable strength in the Flower category, consistently holding the top position from January to March 2025. This dominance is mirrored in the Pre-Roll category, where Ozone improved its ranking from 4th in February to 2nd in March, reflecting a significant gain in market share. In Michigan, Ozone showed a promising upward trend in the Flower category, climbing from 15th position in January to 6th by March. This upward movement highlights a potential growth trajectory in the Michigan market. Meanwhile, in Ohio, Ozone maintained a steady 5th place ranking in the Vapor Pens category, indicating a consistent performance. Such data points suggest that while Ozone is performing well in certain areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the highly competitive Illinois flower market, Ozone consistently holds the second rank from December 2024 through March 2025, demonstrating stable performance amidst shifting sales dynamics. Despite a slight decline in sales from December to February, Ozone's sales rebounded in March, maintaining its position ahead of Rythm and Simply Herb. Both competitors experienced fluctuations in their rankings, with Rythm dropping from third to fourth place and Simply Herb climbing to third in February and March. The market leader, High Supply / Supply, consistently maintains the top spot, although its sales show a downward trend from December to February before recovering in March. Ozone's ability to sustain its rank amidst these changes highlights its competitive resilience and strong market presence in Illinois.
Notable Products
In March 2025, Ozone's top-performing product was Butterstuff Pre-Roll (1g) in the Pre-Roll category, maintaining its stronghold at rank 1 with sales of 22,956 units. Bananaconda Pre-Roll (1g) also showed impressive performance, holding steady at rank 2 from February. Banana Daddy Pre-Roll (1g) made a notable entrance at rank 3, indicating a strong debut in the market. Reserve - Butter Stuff (28g) secured the 4th position, showcasing a solid presence in the Flower category. Butterstuff Popcorn (7g) experienced a drop from its initial top position in December 2024 but stabilized at rank 5 in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
