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Dec-2024
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Overview
Market Insights Snapshot
Ozone's performance across various states reveals notable trends in its market presence and category rankings. In Illinois, the brand has maintained a strong position in the Flower category, consistently ranking second, with a significant sales increase observed from September to December 2024. In the Vapor Pens category, Ozone has shown impressive upward movement, climbing from the sixth position in September to the third by December, indicating a growing consumer preference for their products. However, their presence in the Edible category has slightly declined, sliding from fifth in September to ninth in December, suggesting potential challenges in maintaining market share. Meanwhile, in Massachusetts, Ozone has made significant strides in the Flower category, advancing from the twentieth position in September to the fourth by December, highlighting a successful market penetration strategy.
In Michigan, Ozone's performance in the Flower category is noteworthy, as it has climbed from the eleventh position in September to the fifth by December, reflecting robust growth and an increasing consumer base. However, their rank in the Vapor Pens category has remained relatively stable at around the twelfth position, indicating a consistent yet unchanging market presence. In Ohio, Ozone's entry into the Edible category is marked by a rapid ascent, reaching the fifth position by December, which is a positive indicator of brand acceptance and growth potential. Conversely, the absence of rankings in the Flower category after October suggests a potential withdrawal or strategic shift, which could have implications for their future strategy in the state.
Competitive Landscape
In the competitive landscape of the Illinois Flower market, Ozone has demonstrated resilience and adaptability in maintaining its position among the top brands. Throughout the last quarter of 2024, Ozone consistently ranked within the top three, peaking at the second position in both September and December. This stability is particularly noteworthy given the fluctuating performance of its competitors. For instance, Rythm experienced a dip in October, dropping to fourth place before rebounding to second in November, while High Supply / Supply maintained a stronghold on the top spot throughout the period. Meanwhile, Simply Herb consistently trailed behind Ozone, securing the fourth position in most months. Ozone's ability to sustain its sales and rank amidst these shifts suggests a robust market strategy and loyal consumer base, positioning it well against competitors who have shown more volatility in their rankings.
Notable Products
In December 2024, the top-performing product from Ozone was the Butterstuff Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 21,314 units. The Butterstuff Popcorn (7g) in the Flower category debuted strongly at the second position. Bananaconda (28g) also in the Flower category, which was ranked fourth in October and second in November, shifted to the third spot in December. The Reserve - Butter Stuff (28g) held steady at the fourth rank, demonstrating stable performance throughout the months. Blue Zkittles Distillate Cartridge (1g) in the Vapor Pens category entered the top five, securing the fifth position after being ranked third in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
