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Jun-2024
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Overview
Market Insights Snapshot
Ozone has shown notable performance in the state of Illinois across multiple cannabis categories. In the Concentrates category, Ozone has consistently held the second position from April to June 2024, improving from a third-place rank in March. This upward movement indicates a strengthening presence in the Concentrates market. Similarly, in the Flower category, Ozone has maintained a solid second-place rank throughout the reported months, although there was a slight dip in sales in June. The Pre-Roll category also saw Ozone securing the second spot from April onwards, up from third in March. Conversely, Ozone's performance in the Vapor Pens category has been more volatile, slipping from third in March to fifth in April before stabilizing at fourth place in May and June. Despite these fluctuations, Ozone's overall performance in Illinois remains strong across various categories.
In other states, Ozone's performance has been mixed. In Massachusetts, Ozone's Flower category ranking was 28th in both March and June 2024, indicating limited market penetration. However, the brand has fared better in the Vapor Pens category, where it held the sixth position in March but dropped to ninth from April to June. In Michigan, Ozone has shown impressive progress in the Flower category, climbing from tenth place in March to fourth in June. This significant upward trend highlights Ozone's growing popularity in Michigan's Flower market. On the other hand, Ozone's Edible category performance in Michigan has been less consistent, with the brand not making it into the top 30 in April. Lastly, in Ohio, Ozone's Flower category managed to secure the 19th position in April, but the brand did not rank in the top 30 in other months, indicating room for improvement in that market.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Ozone has consistently maintained its position as the second-ranked brand from March to June 2024. This stability in rank indicates a strong market presence, although it is notably behind High Supply / Supply, which has held the top rank throughout the same period. Despite Ozone's stable ranking, its sales saw a slight decline from $7,140,005 in March to $6,628,398 in June. In contrast, Rythm, which ranks third, has shown a consistent upward trend in sales, potentially posing a future threat to Ozone's position. Meanwhile, Simply Herb has demonstrated significant volatility, with its rank fluctuating between fourth and sixth place, but its sales surged in June, indicating growing consumer interest. These dynamics suggest that while Ozone remains a strong contender, it must strategize to counter the rising momentum of its competitors to maintain and potentially improve its market position.
Notable Products
In June 2024, Ozone's top-performing product was Reserve - Butter Stuff (28g) in the Flower category, which jumped to the first rank with sales of $25,139. The Red, White & Berry Gummies 20-Pack (100mg) in the Edible category came in second, maintaining a strong position despite a slight drop from the previous month's top spot. Butterstuff Pre-Roll (1g) held the third rank, showing consistent performance with sales of $17,755. Banana Daddy Pre-Roll (1g) and Banoreoz Pre-Roll (1g) secured the fourth and fifth ranks, respectively, both making notable entries in the rankings. Compared to previous months, Reserve - Butter Stuff (28g) saw a significant rise, while Butterstuff Pre-Roll (1g) experienced a slight decline from its previous top positions.
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