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Aug-2024
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Overview
Market Insights Snapshot
Ozone has demonstrated consistent performance in several key categories across multiple states, with notable stability in Illinois. In Illinois, Ozone has maintained a stronghold in the Concentrates, Flower, and Pre-Roll categories, consistently ranking 2nd from May to August 2024. This consistency is particularly impressive given the competitive nature of these categories. However, the Edible category in Illinois shows a slight decline in sales over the same period, which may warrant attention. Additionally, Ozone's Vapor Pens have remained in 4th place, with a steady increase in sales, indicating growing consumer preference for this product.
In Michigan, Ozone's performance in the Flower category has seen significant improvement, moving from 9th place in May to 6th place in August 2024. This upward trend suggests a strengthening market presence in the state. However, Ozone's Vapor Pens in Michigan have experienced more fluctuation, with rankings varying between 10th and 13th place over the same period. In Massachusetts, Ozone's Vapor Pens have maintained a top 10 position, indicating a stable market share. Conversely, the brand faced challenges in Ohio, where it did not rank in the top 30 for Flower until August, debuting at 17th place, while its Vapor Pens achieved a notable 5th place ranking, highlighting a mixed performance across categories.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Ozone has consistently maintained its rank at the number two spot from May to August 2024. Despite its stable ranking, Ozone faces stiff competition from brands like High Supply / Supply, which has dominated the number one position throughout the same period. Another notable competitor, Rythm, has shown a positive trend by climbing from fourth place in May and June to third place in July and August. Meanwhile, Simply Herb experienced fluctuations, peaking at third place in June before settling back to fourth place in July and August. These shifts indicate a dynamic market where Ozone's position is stable but under constant pressure from both rising and established brands, highlighting the need for strategic marketing and product innovation to maintain and potentially improve its market share.
Notable Products
In August 2024, the top-performing product from Ozone was the Butterstuff Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from July with notable sales of 31,848 units. The Rainbow Chip Pre-Roll (1g) achieved the second rank, showing a significant increase from its absence in June and July. The Road Rage Pre-Roll (1g) secured the third position, marking its first appearance in the rankings since May. Bananaconda (28g) in the Flower category entered the top five for the first time, ranking fourth. Lastly, the PK Crasher Pre-Roll (1g) dropped to fifth place from its previous second position in May, reflecting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
