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Mar-2026
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Overview
Market Insights Snapshot
Ozone has shown varied performance across different states and product categories. In Illinois, Ozone maintained a strong presence in the Flower category, consistently ranking within the top 10, although there was a slight decline from 6th in December 2025 to 8th by March 2026. This indicates a steady but slightly decreasing trend in Flower sales, with a notable drop in sales figures over the months. In contrast, their performance in the Edible category was less impressive, not making it into the top 30 for several months, which could be seen as a negative indicator of their market penetration in this segment. Meanwhile, Pre-Roll and Vapor Pen categories saw fluctuating rankings, with Pre-Rolls experiencing a recovery in March 2026, climbing back to 10th place after dropping to 13th in February.
In Massachusetts, Ozone's Flower products showed a positive trend, moving from 12th place in December 2025 to 8th in February 2026, before slightly dropping to 10th in March. This suggests a strong competitive position in the Flower category, with sales showing resilience. However, similar to Illinois, the Vapor Pens category saw a decline in rankings, slipping from 16th to 17th by March, hinting at potential challenges in maintaining market share. In New Jersey, Ozone performed exceptionally well in the Pre-Roll category, securing the top spot from January through March 2026. Their Flower category also maintained a stable 2nd position throughout the months, indicating strong brand recognition and customer loyalty in these segments. However, the absence from the Edible category ranking post-January suggests a potential area for growth or reevaluation.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Ozone has consistently maintained its position as the second-ranked brand from December 2025 through March 2026. Despite a slight decline in sales from December 2025 to February 2026, Ozone's rank remained stable, indicating strong brand loyalty or effective market strategies. However, the competition is intensifying, particularly from Grassroots and Simply Herb. Grassroots improved its rank from 8th in December 2025 to 4th by March 2026, while Simply Herb fluctuated between 3rd and 5th place during the same period. Both brands have shown significant sales growth, with Grassroots nearly matching Ozone's sales by March 2026. Meanwhile, Find. has consistently held the top position, with sales figures that significantly outpace those of Ozone. This competitive pressure suggests that Ozone may need to innovate or adjust its strategies to maintain its market position in the face of rising competitors.
Notable Products
In March 2026, the top-performing product from Ozone was Butterstuff Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 7816 units, a significant increase from its fifth-place position in February. Assorted Berry Soft Chews 10-Pack (100mg) maintained a steady performance, ranking second, although it was previously the top product in February. Sativa Sour Go Go Pineapple Mango Gummies 5-Pack (50mg) held the third position, consistent with its ranking in February. Sativa Sour Watermelon Lemonade Gummies 5-Pack (50mg) dropped from first in January to fourth in March. Strawberry Soft Chews 10-Pack (100mg) entered the rankings in March at the fifth position, showing a slight decrease in sales compared to February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
