Market Insights Snapshot
In Illinois, the cannabis brand Ozone has maintained a strong presence across multiple categories. Notably, it has consistently secured the 2nd rank in the Flower and Pre-Roll categories from July to October 2023, indicating a strong demand for these products. The brand's performance in the Concentrates category has also shown improvement, moving from the 13th rank in July to the 11th rank in October 2023. However, in the Vapor Pens category, Ozone experienced a slight drop in ranking from 6th to 8th between July and August, although it managed to regain some ground by October, moving back up to 7th.
Contrastingly, Ozone's performance in Massachusetts and Michigan has been more varied. In Massachusetts, the brand's ranking in the Concentrates category notably dropped from 26th in July to 46th in October 2023, indicating a decrease in market competitiveness. In the Michigan market, Ozone's ranking in the Flower category showed a significant improvement, moving from 22nd in July to 2nd in October 2023. However, the brand's ranking in the Pre-Roll category was inconsistent, with a missing rank for August 2023, which suggests that it was not among the top 20 brands in that category for that month.
In the Illinois Flower category, Ozone has maintained a steady second place rank from July to October 2023, demonstrating consistent performance. However, it's worth noting that Ozone's sales have slightly decreased over this period, indicating a potential area of concern. In comparison, High Supply / Supply, the leading brand, has also seen a minor dip in sales, but still significantly outperforms Ozone. Rythm and Cresco Labs, ranked third and fourth respectively, have shown fluctuating sales figures, with Rythm experiencing a notable increase in October. Cresco Labs, despite a lower rank, has seen a steady increase in sales, potentially posing a threat to Ozone's position. It's clear that while Ozone maintains a strong presence, the competitive landscape in the Illinois Flower market is dynamic and evolving.
In October 2023, the top-performing product from Ozone was 'PK Crasher Gold (3.5g)' in the Flower category, rising from second place in September to first with a substantial sales increase from 14,695 to 21,226 units. The 'Butterstuff Pre-Roll (1g)' maintained a consistent performance, securing the second position in both September and October. The 'PK Crasher (3.5g)', also from the Flower category, made a noteworthy entry to the third position in October. 'Rainbow Chip (28g)', another Flower category product, improved its ranking from fifth in September to fourth in October. However, the 'Red, White & Berry Gummies 10-Pack (100mg)' from the Edible category experienced a drop from first to fifth place over the same period.