Data Snapshot: Aug 04, 2026
$10M+

Jul-2026

Sales

Strong Growth

Trend

6-Month

883

Product Count

SKUs

$24.95

Avg Price

-8.9%

YoY Sales Change

-15.4%

YoY Price Change

Ozone is a distinguished cannabis brand known for its meticulous strain selection through pheno-hunting, an approach that results in unique, carefully cultivated products. The brand is admired for high-grade cannabis flower, demonstrating consistency in delivering a high-quality, flavorful experience for users. Despite its growth, Ozone maintains accessible retail experiences without compromising on product standards and brand exclusivity.
Ozone

Where to Buy

Ozone is stocked at 447 licensed dispensaries across Illinois, New Jersey, and 6 other states, 175 of them in Illinois, with the deepest coverage in Chicago, Normal, East Peoria, Naperville, and Peoria. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/6073.json?v=20260804
Ozone Sales

Market Insights Snapshot

Ozone Historical Sales by Category

Ozone’s mix in July 2026 tilted further into Flower at 53.93% share despite a 22.83% year-over-year decline in that category and a 7.50% month-over-month lift, while Pre-Roll climbed to 17.85% share on 25.65% YoY growth and a 15.58% MoM increase. Vapor Pens held 21.32% share with 16.57% YoY growth but slipped 3.05% MoM, and Edible at 5.94% contracted 5.61% YoY and 8.41% MoM as Concentrates fell to 0.96% share with an 8.10% YoY decline and a 24.07% MoM drop. With Ozone ranked 1 in Flower in New Jersey and an average price down 15.37% YoY to $24.95, the mix suggests price-led defense in a flagship category coupled with a shift toward faster-growing Pre-Roll to offset Flower’s annual contraction.

The pattern implies Ozone is anchoring its positioning around Flower leadership in New Jersey (rank 1) while broadening demand capture through value-accessible formats: Pre-Roll’s 25.65% YoY and 15.58% MoM gains point to acquisition and frequency, whereas Vapor Pens’ 16.57% YoY growth but 3.05% MoM dip indicates sensitivity to short-cycle pricing or promo cadence. Given brand sales down 8.87% YoY alongside a 3.05% decline over 24 months, the combination of a 15.37% lower average price and a rising Pre-Roll mix signals a deliberate trade toward volume retention and entry points, implying that sustaining Flower rank while stabilizing MoM in Vapor Pens will determine whether the mix shift converts into share defense rather than margin dilution.

Jul-2026 Rank
Edible
Flower
Pre-Roll
Vapor Pens
24
8
10
12
18
15
15
1
2
10
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
53.9%
$44.56
-22.8%
+7.5%
Vapor Pens
21.3%
$33.41
+16.6%
-3.0%
Pre-Roll
17.8%
$11.75
+25.6%
+15.6%
Edible
5.9%
$9.69
-5.6%
-8.4%
Concentrates
1.0%
$35.59
-8.1%
-24.1%
Ozone

Competitive Landscape

Ozone is currently ranked #1 in New Jersey Flower, up 1 position from #2 year over year and rising 3 spots from #4 in April 2026 to peak at #1 in July 2026, indicating acceleration rather than a one-off jump; meanwhile, Find. advanced from #10 to #2 with 128.97% YoY sales growth and Simply Herb moved from #6 to #3 with 35.87% YoY growth, so Ozone’s climb to #1 alongside faster-chasing rivals implies a tightening leaderboard where maintaining the top rank will hinge on defending recent share gains against upward momentum below.

Ozone market ranking for NJ Flower

Ozone

Notable Products

Rainbow Chip Pre-Roll (1g) delivered the standout move in July 2026 with a 132.6% month-over-month surge, rising to rank 2, while Butterstuff Pre-Roll (1g) also climbed on an 81.7% gain to hold rank 1. Happy Hour #21 Pre-Roll (1g) added a 54.5% MoM lift at rank 4, whereas Garlic Cookies Pre-Roll (1g) slipped 6.0% at rank 7, and six of the top ten SKUs were Pre-Rolls, indicating a concentrated tilt toward ready-to-smoke formats. Butterstuff Popcorn (7g) at rank 5 advanced 16.6% MoM and remains the lone Flower SKU with scale at $302,939, pointing to a secondary role for Flower behind Pre-Rolls in near-term velocity. The pattern implies Ozone is leaning into Pre-Roll breadth to drive share, using a few Flower anchors to stabilize volume while newer Pre-Roll variants accelerate.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Butterstuff Pre-Roll (1g)
Pre-Roll
1
1
3
1
1
+81.7%
Rainbow Chip Pre-Roll (1g)
Pre-Roll
10
7
>10
5
2
+132.6%
Modified Bananas Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
Happy Hour #21 Pre-Roll (1g)
Pre-Roll
7
2
1
4
4
+54.5%
Butterstuff Popcorn (7g)
Flower
>10
9
5
2
5
+16.6%
Happy Hour #21 Smalls (3.5g)
Flower
>10
>10
>10
>10
6
Garlic Cookies Pre-Roll (1g)
Pre-Roll
6
>10
2
3
7
-6.0%
Modified Bananas Pre-Roll 5-Pack (2.5g)
Pre-Roll
>10
>10
>10
>10
8
Happy Hour #21 Pre-Roll 3-Pack (1.5g)
Pre-Roll
>10
>10
7
>10
9
Red, White & Berry Soft Chews 10-Pack (100mg)
Edible
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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