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Jul-2025
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Overview
Market Insights Snapshot
Ozone's performance in the cannabis market shows a varied landscape across different states and product categories. In Illinois, Ozone has demonstrated a strong foothold in the Flower category, consistently ranking within the top six brands from April to July 2025. However, there has been a noticeable decline in sales figures over these months. The Pre-Roll category saw a stable performance, maintaining a position between seventh and eighth, with a slight uptick in sales in July. Ozone's Edible products, while present in April, did not maintain a top 30 ranking in subsequent months, which could suggest a need for strategic re-evaluation or increased competition in this category.
In New Jersey, Ozone's Flower products have consistently held the second position, indicating a strong market presence and consumer preference. The Vapor Pens category also saw an impressive rise, reaching the fifth position in July, showcasing a positive trend in consumer demand. Meanwhile, the Edible category saw Ozone entering the top 10 in July, marking a significant entry into this segment. This contrasts with their performance in Massachusetts, where Ozone's Vapor Pens have shown a gradual decline in ranking, moving from 13th to 15th from April to July, possibly indicating a shift in consumer preferences or increased competition.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Ozone has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Initially ranked 5th in April and May, Ozone improved to 4th place in June, only to drop back to 6th in July. This fluctuation in rank is mirrored by a downward trend in sales, with a significant decline from April's figures to July's. In contrast, Simply Herb consistently outperformed Ozone, maintaining a higher rank and showing more stable sales figures, which suggests a stronger market presence. Meanwhile, Daze Off also showed resilience, although it experienced a dip in June, it rebounded in July, maintaining a competitive edge over Ozone. Brands like &Shine and Savvy remained lower in the rankings, indicating that while Ozone faces challenges from top competitors, it still holds a stronger position relative to these brands.
Notable Products
In July 2025, the top-performing product for Ozone was the Butterstuff Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking with sales of 11,867. The Omakase Pre-Roll (1g) also performed strongly, holding steady at the second rank from June to July. Butterstuff Popcorn (7g) in the Flower category rose to the third position, up from fourth in June. Banana Daddy (3.5g) experienced a slight decline, moving from third in June to fourth in July. Notably, the Butterstuff Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place in July, despite not being ranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
