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Jul-2025
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Overview
Market Insights Snapshot
Rythm has demonstrated a strong presence across multiple states, particularly in the Illinois market, where it consistently holds the second spot in both the Concentrates and Flower categories over the past months. Interestingly, in the Pre-Roll category, Rythm achieved the top rank in May and June but slipped back to second place in July, indicating a dynamic competitive landscape. However, the brand's performance in the Vapor Pens category in Illinois has shown a decline, moving from fifth to seventh place by July. Meanwhile, in Massachusetts, Rythm's entry into the top 30 Flower brands in July is a noteworthy development, suggesting potential growth opportunities in this state.
In Maryland, Rythm maintained a strong foothold in the Flower category, although its rank dropped from first to third by June and stabilized there in July. This indicates a challenging competitive environment. The brand's performance in Pre-Rolls was particularly impressive, securing the top rank in May, and despite a drop to third in June, it recovered to second place by July. In New Jersey, Rythm's Pre-Roll category performance has shown a positive trajectory, moving from fifth to second place from April to July. However, in the Vapor Pens category, the brand's rank fell from sixth to ninth, reflecting a need for strategic adjustments. In Nevada, Rythm's Flower category performance saw fluctuations but ultimately regained the top position in July, indicating resilience in this competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Rythm consistently holds the second rank from April to July 2025, demonstrating a stable market presence. Despite this consistency, it trails behind High Supply / Supply, which maintains the top position throughout the same period. Rythm's sales show a positive trend, peaking in July 2025, yet they remain significantly lower than those of High Supply / Supply, indicating a potential area for growth. Meanwhile, Good Green shows an impressive climb from seventh to third place, suggesting increasing consumer interest and competition. Simply Herb maintains a steady presence, fluctuating between third and fourth place, which highlights the competitive pressure Rythm faces in maintaining its rank. These dynamics suggest that while Rythm is a strong contender, there is room for strategic initiatives to enhance its market share and potentially challenge the leading position.
Notable Products
In July 2025, Animal Face (3.5g) continued its reign as the top-performing product for Rythm, maintaining its number one rank with a notable sales figure of 51,198. Brownie Scout (3.5g) held steady in the second position, although its sales experienced a decline from previous months. Afternoon Delight #4 (3.5g) remained in third place, showing consistent performance despite fluctuating sales figures. Remix - Blue Z Infused Pre-Roll 5-Pack (2.5g) made a strong entry at fourth place, marking its first appearance in the rankings. Similarly, Remix - Strawberry Shortcake Infused Pre-Roll 5-Pack (2.5g) debuted at fifth place, indicating a growing interest in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
