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Oct-2025
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Overview
Market Insights Snapshot
RYTHM has shown a strong presence in the cannabis market across multiple states, with notable performances in the Illinois market. In the Pre-Roll category, RYTHM achieved the top position in both September and October 2025, indicating a robust upward trend in sales from July to October. This consistent top-ranking performance in Illinois demonstrates a strong foothold in the state. However, the Vapor Pens category in Illinois saw fluctuating rankings, maintaining the fifth position in October after a brief dip to seventh in August, suggesting a competitive market landscape. Meanwhile, in Massachusetts, RYTHM made a notable entry into the Flower category, climbing from being outside the top 30 to securing the ninth position by October 2025, showcasing a significant market penetration in a relatively short time.
In Maryland, RYTHM has maintained a strong position in the Flower category, climbing from fourth in September to second in October 2025, which indicates a positive growth trajectory. The Pre-Roll category also reflects consistent performance, holding the second position in October. The brand's presence in New Jersey is stable, particularly in the Flower category, where it consistently held the fourth position from July to October. However, in Nevada, RYTHM's performance in Vapor Pens has been inconsistent, with rankings missing for July and September, indicating challenges in maintaining a steady market presence. Nonetheless, the brand's overall performance across various states highlights its competitive edge and adaptability in different market environments.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, RYTHM consistently holds the second rank from July to October 2025, indicating a stable position in the market. Despite a slight dip in sales from July to August, RYTHM's sales figures show a recovery trend by October. The leading competitor, High Supply / Supply, maintains the top spot throughout this period, with sales significantly higher than RYTHM's, highlighting a competitive gap. Meanwhile, Good Green and Daze Off exhibit fluctuations in their rankings, with Good Green reclaiming the third position in October after a brief drop. These dynamics suggest that while RYTHM remains a strong contender, the brand faces robust competition from both market leaders and rising brands, emphasizing the need for strategic initiatives to enhance market share and sales growth.
Notable Products
In October 2025, the top-performing product for RYTHM was Animal Face (3.5g) in the Flower category, maintaining its number one ranking from previous months with sales of 35,967 units. Brownie Scout (3.5g) also held steady in second place, showing consistent performance across the months. Afternoon Delight #4 (3.5g) climbed back to third place after a dip in September, indicating a resurgence in popularity. Remix - Durban Poison Infused Pre-Roll 5-Pack (2.5g) entered the rankings in October at fourth place, showcasing a strong debut. Meanwhile, Remix - Watermelon Z Infused Pre-Roll 5-Pack (2.5g) dropped to fifth place from its previous fourth position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
