Rythm

Data Snapshot: Apr 03, 2024
Rythm Cannabis Brand Logo
$10M+

Mar-2024

Sales

Neutral

Trend

6-Month

731

Product Count

SKUs

Rythm

Overview

Rythm emerges as a leading national cannabis brand, focusing on the delivery of pure, potent cannabis across multiple forms such as premium flower, vape, and concentrates. This brand prides itself on uncompromised quality, using high-grade, full-spectrum CO2 oil in its premium vape pens, vape cartridges, and PAX pods. Driving their ethos further, Rythm marries cultivation, processing, and distribution with a distinct experiential emphasis, challenging conventional perspectives on cannabis consumption.
Product Trends

Rythm Categories

Rythm Sales

Market Insights Snapshot

Rythm Historical Sales by Category

In the evolving landscape of the cannabis market, Rythm has demonstrated notable performance across various states and categories, reflecting its adaptability and consumer appeal. In Illinois, Rythm has shown a consistent top-tier presence in the Flower category, maintaining a position within the top 4 ranks from December 2023 to March 2024, despite a slight fluctuation in sales figures. This stability is a testament to the brand's strong foothold in the Flower category. However, its venture into the Pre-Roll category in March 2024, landing at rank 56, indicates a challenging entry point, suggesting room for growth and market penetration. Conversely, in the Concentrates and Vapor Pens categories, Rythm has seen slight improvements or maintained its position, hinting at a steady consumer base and potential for further expansion.

Looking beyond Illinois, Rythm's performance in Maryland and Nevada showcases its broader market appeal and strategic positioning. In Maryland, a notable improvement was observed in the Flower category, where Rythm ascended from rank 8 in December 2023 to rank 5 by March 2024, coupled with a significant increase in sales. This upward movement underscores Rythm's growing dominance and consumer preference in Maryland's Flower market. Nevada presents a mixed bag, with Rythm experiencing a substantial drop in the Concentrates category from rank 2 in December 2023 to rank 13 by March 2024, indicating a potential shift in consumer interest or increased competition. However, its consistent performance in the Flower and Vapor Pens categories suggests a diversified product appeal that could buffer against fluctuations in specific category performances.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
Edible
11
3
56
25
14
8
10
8
5
8
13
4
12
25
12
87
57
69
9
6
7
Rythm

Competitive Landscape

In the competitive landscape of the flower category in Illinois, Rythm has demonstrated notable resilience and adaptability. Despite facing stiff competition, Rythm maintained its position in the top rankings, oscillating between the 3rd and 4th spots from December 2023 to March 2024. This is particularly impressive given the dominance of High Supply / Supply, which consistently held the 1st position, and Ozone, which secured the 2nd spot during the same period. Rythm's sales saw a dip in February 2024 but rebounded strongly in March 2024, underscoring its ability to recover and grow amidst challenges. Competitors like Cresco Labs and &Shine also showed growth, but Rythm's performance indicates a strong brand presence and consumer loyalty in Illinois' cannabis market. The fluctuating ranks and sales among these top brands highlight a fiercely competitive environment where Rythm has managed to not only sustain but also enhance its market position, making it a noteworthy player in the industry.

Rythm market ranking for IL Flower

Rythm

Notable Products

In March 2024, Rythm's top-performing product was Brownie Scout (3.5g) from the Flower category, maintaining its number one rank since December 2023 with sales figures reaching 22,887 units. Following closely, Animal Face (3.5g) also in the Flower category, improved its position to the second rank in March, up from the third in the previous months, showcasing significant sales growth. Newly introduced to the rankings, Animal Face Popcorn (7g) made an impressive entry at the third position, indicating a strong market demand. Bubba Fett (3.5g) held steady at the fourth rank from February to March, demonstrating consistent consumer interest. Lastly, Afternoon Delight (3.5g) entered the rankings in March at the fifth position, rounding out the top products for Rythm in the Flower category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Brownie Scout (3.5g)
Flower
1
1
1
1
Animal Face (3.5g)
Flower
2
3
3
2
Animal Face Popcorn (7g)
Flower
>5
>5
>5
3
Bubba Fett (3.5g)
Flower
>5
>5
4
4
Afternoon Delight (3.5g)
Flower
>5
>5
>5
5
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