.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
RYTHM has demonstrated a robust performance across multiple states and categories, with notable consistency in its ranking in Illinois. In the Concentrates and Flower categories, RYTHM has maintained a solid second position over the past four months, indicating a strong foothold in the market. Particularly impressive is their dominance in the Pre-Roll category, where they have consistently held the top rank, except for a brief dip to second in July. However, the Vapor Pens category in Illinois presents a more fluctuating scenario with rankings oscillating between fifth and ninth, suggesting potential areas for strategic focus. Meanwhile, in Massachusetts, RYTHM's presence in the Flower category has been less stable, with the brand not making the top 30 in June and August, although they improved to 17th in September, indicating a potential upward trend worth monitoring.
In Maryland, RYTHM has shown consistent strength in the Flower category, maintaining a top-four position, although they slipped from third to fourth in September. The Pre-Roll and Vapor Pens categories also reflect strong performance, with rankings oscillating between second and fourth. In New Jersey, RYTHM's performance in Flower has been stable, holding the fourth position consistently, while Pre-Rolls show a slight decline from second to third. Notably, in Nevada, RYTHM has risen to dominate the Flower category, securing the top rank from July onwards. Meanwhile, in New York and Ohio, RYTHM's Flower category rankings have shown a slight decline, suggesting increased competition or shifting consumer preferences in these regions.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, RYTHM consistently holds the second rank from June to September 2025, indicating a strong and stable market presence. Despite this consistency, RYTHM faces stiff competition from High Supply / Supply, which maintains the top position with significantly higher sales figures each month. Meanwhile, Daze Off and Good Green are showing upward trends, with Daze Off climbing from sixth to third place and Good Green fluctuating between third and fourth. These shifts suggest an increasingly competitive environment where RYTHM must innovate and strategize to maintain its position and potentially challenge for the top spot. The data highlights the importance of staying informed about market dynamics to capitalize on growth opportunities and respond to competitive pressures effectively.
Notable Products
In September 2025, Animal Face (3.5g) maintained its position as the top-performing product for RYTHM, despite a decline in sales to 31,572 units. Brownie Scout (3.5g) also retained its second-place ranking, showing consistent performance over the past few months. The new entrant, Strawberry Sour Diesel Remix Infused Pre-Roll 5-Pack (2.5g), debuted strongly at rank 3, indicating a successful product launch. Another new product, Remix - Watermelon Z Infused Pre-Roll 5-Pack (2.5g), followed closely at rank 4. Afternoon Delight #4 (3.5g) slipped to rank 5 from its previous position at rank 3 in June and July, reflecting a shift in consumer preferences towards the infused pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
