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Nov-2025
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Overview
Market Insights Snapshot
RYTHM has demonstrated a strong performance in the Illinois market, particularly in the Flower category, where it maintained a consistent second-place ranking from August to November 2025. This stability is a positive indicator of the brand's solid foothold in the state. Furthermore, RYTHM's dominance in the Pre-Roll category in Illinois is noteworthy, as it consistently held the top position throughout the same period. In contrast, the Vapor Pens category saw a positive trajectory, climbing from seventh place in August to a commendable third place by November. However, in Massachusetts, RYTHM's Flower category experienced fluctuations, peaking at ninth place in October before dropping to eleventh in November, indicating a more competitive landscape.
In Maryland, RYTHM's Flower category performance was particularly impressive, ascending to the top position by November 2025, a significant improvement from its third-place ranking in August. This upward movement highlights RYTHM's growing influence in the state. The Vapor Pens category in Maryland also saw a notable rise, moving from fourth place in August to second by November. Meanwhile, in New Jersey, RYTHM faced challenges in maintaining its position, particularly in the Vapor Pens category, where it slipped from fourth place in September to sixth in November. The brand's presence in Nevada remains strong in the Flower category, consistently holding the first position over the months, showcasing its dominance in that market.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, RYTHM consistently holds the second rank from August to November 2025, showcasing its stable market presence. Despite its strong position, RYTHM trails behind High Supply / Supply, which maintains the top spot throughout the same period. This indicates a significant gap in sales, as High Supply / Supply's sales figures are consistently higher. Meanwhile, Daze Off and Good Green fluctuate between the third and fourth positions, suggesting a more volatile performance compared to RYTHM's steady ranking. The consistent ranking of RYTHM at number two, despite these fluctuations, highlights its strong brand loyalty and market strategy in the Illinois Flower market.
Notable Products
In November 2025, RYTHM's top-performing product was Animal Face 3.5g in the Flower category, maintaining its first-place ranking consistently since August with a sales figure of 31,093. Brownie Scout 3.5g also held steady at second place throughout the same period. Afternoon Delight #4 3.5g remained in third place since September, showing stable performance. Notably, the Strawberry Sour Diesel Remix Infused Pre-Roll 5-Pack made a return to the rankings in fourth place, while Remix - Durban Poison Infused Pre-Roll 5-Pack entered the list at fifth place. These rankings highlight a strong preference for the Flower category among consumers, with infused pre-rolls gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
