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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, RYTHM’s mix stayed centered on Flower at 52.30% share with 13.91% YoY growth and 4.32% MoM, while Vapor Pens expanded to 24.22% share on 21.09% YoY and 8.12% MoM. Pre-Roll held 17.64% share with 10.42% YoY and 1.08% MoM, but smaller formats contracted at the margin as Concentrates posted -6.85% MoM (11.55% YoY) and Edible declined -7.89% MoM (8.76% YoY). With the brand ranked #2 in Flower in Illinois and average price up 3.27% YoY to $39.56, the pattern implies a deliberate tilt toward higher-velocity inhalable formats, using price discipline in core categories while trimming exposure where month-to-month momentum has softened.
The shift toward Vapor Pens (+21.09% YoY, +8.12% MoM) alongside Flower’s steady gains (+13.91% YoY, +4.32% MoM) suggests RYTHM is consolidating a two-pillar position that buffers seasonal volatility and sustains mix-weighted pricing power, evidenced by a 3.27% YoY average price increase. Meanwhile, month-over-month pullbacks in Concentrates (-6.85%) and Edible (-7.89%) at sub-6% combined share indicate de-prioritization of low-impact SKUs, which, combined with a #2 Flower rank in Illinois, implies the brand is optimizing for depth in top segments rather than breadth, aiming to convert share gains in inhalables into durable leadership across adjacent formats.
Competitive Landscape
RYTHM sits at rank #2 in IL Flower in June 2026, unchanged from #2 in June 2025, while holding #2 three months ago as well, which keeps its peak at #2 in June 2026; in contrast, High Supply / Supply holds #1 now and was #1 a year ago, and Good Green moved up from #4 to #3 as Simply Herb slid from #3 to #4 with a -16.8% year-over-year sales change. With competitors like &Shine rising from #10 to #5 on a 28.5% year-over-year sales lift while High Supply / Supply expanded sales by 32.1%, the flat #2-to-#2 trajectory for RYTHM implies stable share but mounting pressure from both the entrenched leader and faster-moving climbers that could compress headroom if conversion or assortment does not shift.
Notable Products
Animal Face (3.5g) leads June 2026 with a rank of 1 but plunges 50.3% month over month, while Brownie Scout (3.5g) at rank 2 climbs 26.7% and Afternoon Delight #4 (3.5g) at rank 4 edges up 0.9%. Four of the top ten are Flower SKUs, and three are Remix infused Pre-Roll 5-Packs spanning ranks 3, 5, and 6 with MoM shifts of +8.2%, +6.3%, and -7.6%, respectively. This mix implies RYTHM is relying less on a single flagship Flower SKU and tilting toward a diversified Flower plus infused Pre-Roll portfolio to stabilize volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
