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Aug-2024
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Overview
Market Insights Snapshot
Rythm has shown varied performance across different states and product categories, with notable strengths and areas for improvement. In Illinois, Rythm has consistently ranked within the top 5 for both Concentrates and Flower categories, showcasing solid market presence. However, the brand's performance in the Vapor Pens category has been more volatile, dropping from 8th to 12th place between June and August 2024. Additionally, Rythm's entry into the Pre-Roll category in Illinois in August, debuting at 9th place, suggests a strategic expansion. Conversely, in Massachusetts, Rythm's rankings in the Flower and Vapor Pens categories have fluctuated, with the brand not making it into the top 10 for Vapor Pens in August, potentially indicating competitive pressures or market challenges.
In Maryland, Rythm has demonstrated strong performance, particularly in the Flower category, where it achieved the top rank in July 2024. This suggests a robust demand and favorable consumer reception. However, the brand's ranking in the Vapor Pens category declined from 4th to 7th place over the same period, which may warrant closer scrutiny. In Ohio, Rythm's Flower category saw a significant rise to the top position in August 2024, indicating a strong market push or successful product launches. The Vapor Pens category also saw a positive trajectory, climbing to 2nd place in August. These movements highlight Rythm's potential for growth in certain markets while also pointing to areas where strategic adjustments may be necessary.
Competitive Landscape
In the Illinois flower category, Rythm has shown a notable upward trend in its ranking and sales over the past few months. Starting from a consistent 4th place in May and June 2024, Rythm climbed to 3rd place in July and maintained this position in August 2024. This upward movement is significant given the competitive landscape. High Supply / Supply has consistently held the top spot, while Ozone has remained steady in 2nd place. Rythm's rise has come at the expense of Simply Herb, which fluctuated between 3rd and 4th place, and &Shine, which dropped from 3rd to 5th place over the same period. This indicates a growing preference for Rythm among consumers, likely driven by effective marketing strategies and product quality improvements. For more detailed insights and advanced data, consider exploring further.
Notable Products
In August 2024, Animal Face (3.5g) retained its top position among Rythm products, recording sales of $39,347. Brownie Scout (3.5g) maintained its second place, showing consistent performance since June 2024. L'Orange (3.5g) climbed to third position from fifth in July 2024, indicating a notable increase in popularity. Afternoon Delight (2.83g) and Brownie Scout (2.83g) debuted in the rankings at fourth and fifth positions, respectively, highlighting their emergence in the market. Overall, the rankings show a stable top tier with new entries gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
