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Aug-2025
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Overview
Market Insights Snapshot
In Illinois, RYTHM has demonstrated consistent performance, particularly in the Concentrates and Flower categories, maintaining a steady rank of 2nd place from May to August 2025. However, while their Pre-Roll products have shown resilience by regaining the top spot in August after a slight dip to 2nd place in July, their Vapor Pens category has seen a gradual decline in rank from 5th in May to 7th in August. This movement suggests a mixed performance in Illinois, where RYTHM is holding strong in some categories but facing challenges in others. Meanwhile, in Massachusetts, RYTHM's presence in the Flower category only emerged in July 2025, ranking 22nd, indicating a relatively new entry into the competitive landscape of this state.
RYTHM's performance in Maryland shows a notable shift in the Vapor Pens category, where the brand improved its rank from 4th place in May to 2nd place by August 2025, highlighting a positive trend. In contrast, their Flower and Pre-Roll categories have seen a slight decline in rank, albeit maintaining a top-three position. In New Jersey, RYTHM has consistently held strong positions in the Flower and Pre-Roll categories, although their Vapor Pens category did not maintain a top-30 ranking after June. In Nevada, RYTHM's Flower category saw a significant improvement, reaching 1st place in both July and August 2025, showcasing their strong presence in this region. Meanwhile, in New York and Ohio, RYTHM's Flower category has shown consistent performance, maintaining a mid-to-upper rank throughout the observed months.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, RYTHM consistently held the second rank from May to August 2025, indicating a stable market presence. Despite this consistency, RYTHM faced formidable competition from High Supply / Supply, which maintained the top position throughout the same period with significantly higher sales figures, suggesting a strong consumer preference. Meanwhile, Daze Off showed a fluctuating performance, dropping from third to sixth place in June, before recovering to fourth by August, reflecting potential volatility in consumer demand. Good Green demonstrated an upward trend, moving from sixth to third place by July and maintaining that position in August, indicating growing consumer interest. These dynamics highlight the competitive pressure on RYTHM to innovate and capture more market share to challenge the leading position of High Supply and to fend off the rising popularity of Good Green.
Notable Products
In August 2025, the top-performing product for RYTHM was Animal Face (3.5g) in the Flower category, maintaining its number 1 rank consistently from May through August, with sales of 39,376. Brownie Scout (3.5g) also held steady in the Flower category at rank 2, showing resilience in its position over the same period. The Remix - Strawberry Sour Diesel Infused Pre-Roll (1g) debuted at rank 3 in August, highlighting its strong entry into the market. Remix - Mai Tai Infused Pre-Roll 5-Pack (2.5g) improved its rank from 5 in June to 4 in August, indicating a positive sales trajectory. Lastly, Remix - Blueberry Kush Infused Pre-Roll 5-Pack (2.5g) entered the rankings at position 5, marking its emergence in the top products for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
