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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, RYTHM’s mix stayed anchored in Flower at 52.56% share with a 3.69% month-over-month lift despite a 2.12% year-over-year decline, while Vapor Pens expanded to 22.05% share on 7.91% MoM and 5.91% YoY growth. Pre-Roll held 18.80% share with 2.66% MoM and 4.48% YoY increases, contrasting with Concentrates at 5.66% share that jumped 23.36% YoY but fell 10.83% MoM. Edible remained marginal at 0.92% share with 16.90% YoY growth offset by an 8.72% MoM dip, and Beverage was negligible at 0.03% share with an 8.46% MoM uptick from a very small base. With RYTHM ranked #2 in Flower in Illinois and overall brand sales up 2.18% YoY as average price rose 1.38%, the pattern signals a portfolio leaning into inhalables where near-term momentum is shifting toward Vapor Pens and Pre-Roll while Flower sustains scale.
The divergence between Concentrates’ 23.36% YoY gain and 10.83% MoM pullback, alongside Vapor Pens’ simultaneous 7.91% MoM rise and Pre-Roll’s 2.66% MoM lift, implies RYTHM is converting demand toward more accessible inhalable formats at higher velocity months, supporting price stability as average price increased 1.38% while total sales advanced 2.18% YoY. Flower’s 3.69% MoM growth despite a 2.12% YoY slide, combined with a #2 Flower rank in Illinois, indicates core scale remains defensible while category share accretes at the edges via Vapor Pens at 22.05% share and Pre-Roll at 18.80% share. The mix suggests positioning that prioritizes breadth across inhalables to smooth volatility: Flower anchors distribution, Vapor Pens capture incremental trips, and Pre-Roll sustains basket frequency, with limited exposure in Edible at 0.92% share containing downside from its 8.72% MoM dip.
Competitive Landscape
RYTHM sits at rank #2 in IL Flower in May 2026, unchanged from #2 in May 2025, while its peak position remains #2 in May 2026; this flat rank contrasts with High Supply / Supply holding #1 year over year with a 29.8% sales growth and Good Green advancing from #6 to #3 alongside a 17.0% sales increase. The three-month trend also shows RYTHM steady at #2 versus &Shine improving from #7 to #4 on 17.4% growth, while Simply Herb slipped from #4 to #5 with a 33.0% sales decline. The pattern implies RYTHM’s unchanged rank is defended against downward pressure but at risk of being overtaken by faster-moving peers accelerating into the top tier.
Notable Products
Remix - Blueberry Kush Infused Pre-Roll 5-Pack (2.5g) delivered the standout movement in May 2026 with a +51.1% month-over-month surge, climbing to rank 5 while the adjacent Remix - Pineapple Express Infused Pre-Roll 5-Pack (2.5g) slid -17.7% at rank 4. At the top of the chart, Animal Face (3.5g) held rank 1 with +19.4% MoM while Brownie Scout (3.5g) dipped -1.3% at rank 2, and four of the top ten are Pre-Roll SKUs that include additional declines of -8.6% and -18.3% in the same format. This mix — one Pre-Roll gaining over +50% amid multiple Pre-Roll contractions and a stable Flower lead — implies RYTHM is testing into selective Pre-Roll momentum while Flower remains the anchor for dollar volume at $1,409,508.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
