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Jun-2024
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Overview
Market Insights Snapshot
Rythm's performance in various cannabis categories across different states has shown notable fluctuations. In Illinois, the brand maintained a consistent 4th place in the Concentrates category from March to May 2024, but dropped out of the top 30 by June. Their Flower category performance was stable, holding the 3rd position from April to June 2024. In the Vapor Pens category, Rythm experienced a positive trend, moving from 11th place in April to 9th place by June. However, their Pre-Roll category saw a decline, dropping out of the top 30 after April 2024, indicating a potential area for improvement.
In Massachusetts, Rythm's rankings in the Flower category oscillated, dropping from 10th place in March to 14th in April, then back to 10th in May, and again to 14th in June. This inconsistency suggests a volatile market presence. For Vapor Pens, the brand showed a slight improvement from 15th in March to 11th in May, before falling to 16th in June. In Maryland, Rythm consistently ranked in the top 4 for both Flower and Vapor Pens categories, with a notable peak to 2nd place in Flower during May 2024. Conversely, in Nevada, the brand did not rank in the top 30 for Vapor Pens in March but improved to 10th place by June, indicating a positive upward trend in that category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Rythm has consistently maintained a strong position, ranking 3rd from April to June 2024, after a slight improvement from 4th place in March. Despite this stability, Rythm faces stiff competition from High Supply, which has dominated the top spot throughout this period. Additionally, Ozone has consistently held the 2nd rank, posing a significant challenge to Rythm's market share. Notably, Simply Herb has shown a dynamic performance, climbing from 6th in April to 4th in June, indicating a potential threat to Rythm's position. Meanwhile, &Shine has experienced a decline, dropping from 3rd in March to 5th in June, which could provide Rythm with an opportunity to solidify its 3rd place standing. These competitive shifts highlight the importance of strategic positioning and market responsiveness for Rythm to enhance its rank and sales in the evolving Illinois flower market.
Notable Products
In June 2024, the top-performing product for Rythm was Brownie Scout (3.5g) in the Flower category, maintaining its first-place ranking from March and April, and recovering from a second-place dip in May with a notable sales figure of $41,296. Animal Face (3.5g), also in the Flower category, held the second position, showing consistent performance across the months. Animal Face Popcorn (7g) remained steady at the third position throughout the four months. White Durban (3.5g) secured the fourth position in June, consistent with its rank from April. Head Cracker (3.5g) maintained its fifth position from May to June, despite a decline in sales figures.
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