Market Insights Snapshot
In the Tincture & Sublingual category, the cannabis brand Kin Slips has shown a dominant performance in two particular markets. In Alberta, the brand has consistently maintained the number one ranking from August to November 2023. A similar trend is observed in Ontario, where Kin Slips has also secured the top spot throughout the same period. However, it's important to note that there's a significant drop in sales in both markets in September and October, before bouncing back in November.
On the other hand, the brand's performance in California and Saskatchewan presents a contrasting picture. In California, Kin Slips has been struggling to break into the top 20, with its ranking sliding from 36 in August to 50 in November 2023. This is reflected in the declining sales figures over the four-month period. In Saskatchewan, while the brand has managed to secure the second spot consistently, the sales figures are relatively modest, especially when compared to the other markets. These trends suggest that while Kin Slips is a leading brand in some markets, there are areas where the brand can focus on improving its performance.
In the Tincture & Sublingual category within Alberta, Kin Slips has consistently maintained its top position in the ranking for the months of August through November 2023. However, it's important to note that while Kin Slips remains the market leader, its sales have seen a significant fluctuation during this period. In contrast, its closest competitors, Synr.g and Wildflower, have held the second and third positions respectively, but with a much lower sales volume. Notably, Wildflower's ranking data for November 2023 is missing, indicating it did not make the top 20 brands for that month in Alberta. This could potentially open up opportunities for other brands to climb the ranks and challenge Kin Slips' dominance in the market.
In November 2023, Kin Slips' top-performing product was the Cloud Buster Sublingual Strip 10-Pack (100mg), reclaiming its position from October where it was ranked second. It made a notable comeback with sales of 929 units, a significant increase from the previous month's 398 units. The second-best performer was the Float On Balance & Tranquility Sublingual Strip 10-Pack (100mg), which slipped one rank down from October. The CBD/THC 10:1 Park Life Comfort & Relief Sublingual Strips 10-Pack and the CBD/CBN/THC 1:1:1 Shut Eye Sublingual Strip 10-Pack followed in third and fourth places respectively, both improving their ranks from the previous month. The CBD/CBN 1:1 Shut Eye Sublingual Strip 10-Pack, however, dropped to the fifth position from its fourth place in October.