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Mar-2024
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Overview
Market Insights Snapshot
In the competitive landscape of Tincture & Sublingual categories, Kin Slips has shown remarkable consistency in its performance across Alberta and Ontario, maintaining the top position from December 2023 through March 2024. This achievement is underscored by a solid sales figure of $35,248 in Alberta for December 2023, the only raw sales detail available, indicating a strong market presence. However, it's worth noting a slight downward trend in sales from December 2023 to February 2024 in both provinces, before a rebound in March 2024. This fluctuation suggests a dynamic market environment where Kin Slips manages to retain consumer interest despite the challenges, possibly due to product quality or effective marketing strategies.
On the other hand, Kin Slips' performance in Saskatchewan presents a mixed picture. Starting at the second position in December 2023, the brand experienced a notable absence from the rankings in January and February 2024, before reappearing at the second position in March 2024. This inconsistency could be perceived negatively, indicating potential distribution or availability issues within the province. However, the return to the rankings in March suggests a recovery or adjustment that allowed Kin Slips to regain its footing. The sales figures in Saskatchewan, though significantly lower than in Alberta and Ontario, highlight the brand's broader challenges and opportunities in expanding its market share within different regions.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Alberta, Kin Slips has maintained its top position from December 2023 through March 2024, underscoring its dominance in the market. Despite experiencing a dip in sales from December's high of 35,248 to 25,279 in February, Kin Slips saw a rebound in March, reaching sales of 31,825. This fluctuation in sales, while maintaining rank, highlights Kin Slips' strong market presence and consumer loyalty. Its closest competitor, Synr.g, held the second rank consistently over the same period but with significantly lower sales figures, peaking at 2,447 in December and seeing a more dramatic drop before slightly recovering in March to 1,082. This stark difference in performance not only emphasizes Kin Slips' market leadership but also suggests a wide gap between the top players in the Tincture & Sublingual category within Alberta, potentially indicating Kin Slips' offerings are more aligned with consumer preferences or that it benefits from stronger brand recognition.
Notable Products
In March 2024, Kin Slips saw the Cloud Buster Sublingual Strip 10-Pack (100mg) reclaim its position as the top-selling product with 1113 units sold, showcasing a significant recovery in sales from previous months. Following closely was the Float On Balance & Tranquility Sublingual Strip 10-Pack (100mg), which ranked second after leading in February, indicating a competitive dynamic between these two products. The Shut Eye Sleep & Serenity Sublingual Strip (5mg CBD, 5mg CBN) rose to the third position, a notable improvement given its absence from the top rankings in December 2023. The Cloud Buster Sublingual Strip (10mg) made its debut in the rankings in March, securing the fourth spot, which suggests a growing interest in different potencies within the Cloud Buster range. Lastly, the CBD/CBN/THC 1:1:1 Shut Eye Sublingual Strip 10-Pack (50mg CBD, 50mg CBN, 50mg THC) experienced a slight dip, moving to the fifth position, reflecting changes in consumer preferences within the Kin Slips lineup.
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