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Apr-2025
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Overview
Market Insights Snapshot
Rove has demonstrated a noteworthy presence in the California Vapor Pens category, maintaining a consistent rank around the 9th and 10th positions over the first quarter of 2025. Despite a slight dip in sales in February, the brand recovered in March and April, indicating resilience in this highly competitive market. In contrast, Rove's performance in Michigan saw a gradual decline from the 9th to the 11th rank, alongside a steady decrease in sales, suggesting challenges in maintaining their market share in this state. Meanwhile, in New York, Rove consistently held the 3rd rank in the Vapor Pens category, although their sales figures have shown a downward trend since January, indicating potential market saturation or increased competition.
In the Missouri market, Rove's Pre-Roll category saw a significant improvement, climbing from the 12th position in January to the 6th in April, supported by a notable increase in sales. This contrasts with their consistent top rank in Missouri's Vapor Pens category, where they maintained the 1st position throughout the first four months of 2025, although sales showed a slight decline. In Ohio, Rove's presence in the Vapor Pens category was less stable, with the brand entering the top 30 in February at the 16th position but slipping to the 22nd by April, highlighting the volatility and competitive nature of this market. Additionally, Rove's absence from the top 30 in the Massachusetts Pre-Roll category until March suggests either a strategic entry or increased efforts to penetrate this segment.
Competitive Landscape
In the Missouri vapor pens category, Rove has consistently maintained its top position from January to April 2025, showcasing its strong market presence and brand loyalty. Despite a slight decline in sales from January to April, Rove's leadership remains unchallenged, indicating robust customer retention. Meanwhile, Kushy Punch has experienced a slight dip in rank, moving from second to third place by April, which could suggest a potential opportunity for Rove to capture more market share if this trend continues. Interestingly, Illicit / Illicit Gardens has shown a remarkable upward trajectory, climbing from twelfth place in January to second in April, which could pose a competitive threat to Rove if this growth persists. These dynamics highlight the importance for Rove to innovate and reinforce its brand strategy to maintain its leading position amidst evolving market conditions.
Notable Products
In April 2025, Fruit Punch Live Resin Diamond Reload Pod topped the sales chart for Rove, climbing from its previous fourth position in March to first place, with sales reaching 10,218 units. Apple Jack Live Resin Diamond Reload Pod, previously holding the top rank consistently from January through March, moved to the second position. Maui Waui Liquid Diamond Live Resin Disposable maintained a steady presence in the top three, securing the third spot for the fourth consecutive month. Blue Dream Live Resin Diamond Disposable experienced a slight dip, moving from third in March to fourth in April. Pineapple Express Live Resin Diamonds Reload Pod re-entered the rankings at fifth place after being unranked in March, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
