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Dec-2025
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Overview
Market Insights Snapshot
Rove has demonstrated a strong presence in the California market, particularly in the Vapor Pens category, where it has shown an upward trajectory in rankings from 11th place in September and October to 8th place by December 2025. This consistent improvement is coupled with a noticeable increase in sales, indicative of growing consumer preference. Conversely, in the Pre-Roll category within California, Rove only entered the top 30 rankings in December, suggesting a potential area for growth or a recent strategic push into this segment. In Massachusetts, Rove's performance in the Pre-Roll category fluctuated, peaking at 9th place in October before settling at 12th in December, while maintaining a solid 4th position in Vapor Pens throughout the period, highlighting a more stable consumer base for their vapor products.
In Illinois, Rove has maintained a steady 6th place in the Vapor Pens category across all four months, reflecting consistent market penetration and customer loyalty. The brand's performance in Nevada is particularly noteworthy, as it held the top spot in Vapor Pens consistently, underscoring its dominance in this market. However, in Michigan, Rove experienced a decline in Vapor Pens rankings from 7th in October to 10th in December, which may indicate increased competition or shifting consumer preferences. Meanwhile, in New Jersey, Rove saw an improvement in the Pre-Roll category, climbing from 12th in September to 7th by November, suggesting successful marketing or product adjustments. These trends highlight Rove's varied performance across different states and categories, with certain markets showing more robust results than others.
Competitive Landscape
In the competitive landscape of vapor pens in California, Rove has shown a positive trajectory in terms of rank and sales over the last few months of 2025. Starting at the 11th position in September, Rove climbed to 8th place by December, indicating a steady improvement in market presence. This upward movement is noteworthy, especially when compared to competitors like Heavy Hitters, which maintained a higher rank throughout the period, and Jeeter, which also saw a rise in rank, moving from 10th to 7th place. Meanwhile, Dime Industries and Turn experienced fluctuations, with Dime Industries improving its rank from 12th to 9th, whereas Turn dropped to 12th in November before recovering to 10th in December. Rove's consistent sales growth, culminating in a notable increase in December, suggests a strengthening brand loyalty and effective market strategies, setting it apart from some competitors who faced more volatility in their rankings.
Notable Products
In December 2025, the top-performing product for Rove was the Pineapple Express Live Resin Diamonds Reload Pod (1g) in the Vapor Pens category, which secured the number one rank. This product showed a notable increase in sales, reaching 12,348 units. The Blue Dream Live Resin Diamond Disposable (1g) climbed to the second position, up from fifth in November, while the Apple Jack Live Resin Diamond Cartridge (1g) dropped to third after maintaining the top rank for three consecutive months. The Maui Waui Liquid Diamond Live Resin Disposable (1g) slipped to fourth place from its consistent second position in the previous months. Lastly, the Fruit Punch Gull Spectrum Melted Diamond Reload Pod (1g) maintained its fifth position, despite fluctuating rankings in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
