.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Rove has demonstrated a varied performance across different states and categories over the past few months. In Arizona, the brand's ranking in the Vapor Pens category has seen a slight decline, moving from 14th in May and June to 15th in July, and dropping out of the top 30 in August. This trend indicates a potential challenge in maintaining market presence in Arizona. Conversely, in California, Rove has shown a consistent upward trajectory, improving from 13th in May to 8th in August, reflecting a strong growth in the competitive Vapor Pens market. This positive movement is indicative of Rove's increasing popularity and market penetration in California.
In Missouri, Rove experienced a significant drop in the Vapor Pens category, falling from the top position in May, June, and July to 21st in August, which could be a cause for concern. On the other hand, the brand has maintained a strong presence in New York, consistently holding the number one spot in the Vapor Pens category from May through August. Additionally, in Nevada, Rove has shown stability in the Pre-Roll category, maintaining a top 7 position throughout the summer months, while also dominating the Vapor Pens category by holding the top spot consistently. These trends suggest that while Rove is facing challenges in some markets, it continues to perform strongly in others, highlighting the variability of its market presence across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in California, Rove has demonstrated a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 13 in May 2024, Rove has climbed to the 8th position by August 2024, reflecting a consistent improvement in market presence. This growth is particularly significant when compared to competitors such as Raw Garden, which has seen a decline from 2nd to 6th place during the same period, and West Coast Cure, which dropped from 5th to 9th place. Additionally, Jetty Extracts has maintained a steady position around the 7th rank, while Gelato has remained stable at the 9th and 10th positions. Rove's upward movement in rank, coupled with increasing sales figures, suggests a strengthening brand presence and growing consumer preference, positioning it favorably against its competitors in the California vapor pen market.
Notable Products
In August 2024, the top-performing product for Rove was Maui Waui Live Resin Diamond Disposable (1g) in the Vapor Pens category, maintaining its rank at number one with sales of 10,584 units. Grandaddy Purp Live Resin Diamond Disposable Pod (1g) secured the second spot, showing a consistent performance from the previous months. Blue Dream Live Resin Liquid Diamonds Disposable (1g) held steady at third place, continuing its performance from July and June. Fruit Punch Live Resin Diamond Disposable (1g) dropped to fourth place after peaking at the second spot in July. Pineapple Express Live Resin Liquid Diamond Disposable (1g) entered the rankings at fifth place, marking its first appearance in the top five since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
