Rove

Data Snapshot: Apr 03, 2024
Rove Cannabis Brand Logo
$10M+

Mar-2024

Sales

Strong Growth

Trend

6-Month

715

Product Count

SKUs

Rove

Overview

Rove is a rapidly expanding, award-winning premium cannabis brand renowned for its individualized consumer experience. The company's dedication to an impeccable execution of each process is reflected in their diverse product range, from vapes, flower, and pre-rolls to concentrates and hemp CBD products, all made from 100% organically grown cannabis. Despite a controversy regarding non-compete agreements for employees, Rove maintains a solid reputation, with a global following that includes a number of celebrity advocates.
Rove Sales

Market Insights Snapshot

Rove Historical Sales by Category

In the competitive cannabis market, Rove's performance across various states and categories showcases both strengths and areas for improvement. In Arizona, Rove has shown a consistent presence in the Vapor Pens category, maintaining a rank within the top 21 from December 2023 to March 2024, despite a slight dip in rank from 13th to 21st. This indicates a strong foothold in the Vapor Pens market, although there's room to regain their earlier standing. Conversely, their Concentrates and Pre-Roll categories in Arizona have struggled to break into the top 30, with rankings fluctuating and even reaching as low as 77th for Pre-Rolls in March 2024. This variability suggests Rove may need to reassess their strategies in these categories to boost their market presence.

On a more positive note, Rove has achieved remarkable success in the Nevada and New York markets, particularly with their Vapor Pens. In Nevada, Rove dominated the Vapor Pens category, securing the 1st rank consistently from December 2023 to March 2024, with sales peaking in March at 2,381,593. This dominance is mirrored in New York, where they also held the top position in the Vapor Pens category during the same period. However, in categories like Concentrates and Pre-Rolls in Nevada, while Rove maintains a presence, their rankings indicate there is potential for growth. The fluctuation in rankings, such as in the Concentrates category in Nevada moving from 45th to 51st, highlights the competitive nature of the market and the need for Rove to leverage its strengths in Vapor Pens while bolstering its performance in other categories.

Mar-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
Tincture & Sublingual
Topical
42
77
21
48
48
10
69
6
17
50
23
1
10
51
6
1
7
15
23
1
Rove

Competitive Landscape

In the competitive landscape of Vapor Pens in Missouri, Rove has maintained its position as the leading brand from December 2023 through March 2024, showcasing a consistent hold on the market. Despite facing stiff competition, Rove's sales have seen an upward trajectory, culminating in a significant increase by March 2024. Notably, its closest competitors, Illicit / Illicit Gardens and Show Me, have also experienced growth in sales and rankings, with Illicit / Illicit Gardens moving up to the second rank by March 2024 and Show Me securing the third position. This shift indicates a tightening race, yet Rove's ability to outperform its competitors in both rank and sales highlights its strong market presence and consumer preference. The ongoing competition underscores the dynamic nature of the Vapor Pens category in Missouri, with Rove leading the pack but closely followed by its competitors, suggesting a need for continuous innovation and marketing strategies to maintain its top position.

Rove market ranking for MO Vapor Pens

Rove

Notable Products

In March 2024, Rove's top-performing product was the Premier - Maui Wowie Live Resin Diamond Disposable (1g) in the Vapor Pens category, maintaining its number one rank from February with sales reaching 10,461 units. Following closely behind, the Premier - Fruit Punch Live Resin Diamond Disposable (1g) secured the second position, a consistent performer, mirroring its February rank. The third spot was claimed by the Blue Dream Live Diamond Disposable Pod (1g), which saw a notable improvement, climbing from the fourth position in February to third in March. The Premier - Skywalker OG Full Spectrum Live Resin Diamond Disposable Pod (1g) also showed stable performance, holding onto the fourth rank consistently from February to March. Interestingly, the Premier- Cherry Gelato Live Resin Diamonds Disposable Pod (1g) made a notable entry into the top five, showcasing Rove's ability to innovate and capture market interest despite not being ranked in the previous months.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Premier - Maui Wowie Live Resin Diamond Disposable (1g)
Vapor Pens
1
2
1
1
Premier - Fruit Punch Live Resin Diamond Disposable (1g)
Vapor Pens
2
1
2
2
Blue Dream Live Diamond Disposable Pod (1g)
Vapor Pens
3
5
4
3
Premier - Skywalker OG Full Spectrum Live Resin Diamond Disposable Pod (1g)
Vapor Pens
4
3
3
4
Premier- Cherry Gelato Live Resin Diamonds Disposable Pod (1g)
Vapor Pens
>5
4
>5
5
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