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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Rove is stocked at 2,022 licensed dispensaries across California, New York, and 15 other states, 384 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Santa Ana, and Long Beach. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vapor Pens held 81.18% share for Rove with a 7.63% month-over-month gain but a 3.02% year-over-year decline, while Pre-Roll sat at 18.56% share with a 3.39% MoM contraction and a 0.58% YoY dip; this mix coincided with a 6.47% YoY decrease in average price and a 2.55% YoY slide in total brand sales. Within Vapor Pens, the average item price of $42.99 contrasts with Pre-Roll at $26.52, and the brand carried a number-one rank in Vapor Pens in Nevada; the pattern implies the brand is leaning into a premium-priced Vapor Pens core that is expanding sequentially but carrying mild annual attrition, while Pre-Roll acts as a stabilizer with lower price points yet negative MoM momentum.
The mix shift toward Vapor Pens (+7.63% MoM vs. Pre-Roll −3.39% MoM) alongside a 6.47% YoY price compression suggests Rove is trading volume into its lead category to defend rank 1 in Nevada despite a 3.02% YoY contraction there, and absorbing margin through lower prices to offset a 2.55% YoY brand sales decline. With 81.18% of sales concentrated in Vapor Pens and only 18.56% in Pre-Roll, the brand’s positioning is increasingly category-specialist rather than portfolio-balanced, implying near-term share resilience where Vapor Pens are prioritized but exposure to category-specific headwinds if annual softness persists.
Competitive Landscape
Rove ranks #9 in CA Vapor Pens in October 2026, improving 2 positions YoY from #11 while holding flat versus July 2026 at #9, and its peak of #8 came in April 2026, indicating only a 1-rank gap from its best. Competitive pressure is visible as STIIIZY held #1 both this year and last despite a -9.4% YoY sales change, while Jetty Extracts climbed from #4 to #3 on +45.8% YoY growth and Jeeter jumped from #9 to #5 on +61.1% YoY sales, outpacing Rove’s modest rank gain by 4 positions; meanwhile Raw Garden stayed at #2 with +28.2% YoY, and Plug Play slipped from #3 to #4 despite +10.0% YoY, signaling that Rove’s incremental rank improvement amid faster-rising peers leaves limited headroom unless velocity or assortment shifts materially change share.
Notable Products
Rove leans on vapor pen formats in October 2026, with 54.2% of sales from cartridges and another 25.9% from all-in-one disposables, while pre-rolls account for 18.6%. That mix means most revenue comes from pen hardware rather than combustibles, so its sales ride on cartridges and disposables like Pineapple Express Live Resin Melted Diamonds Reload Pod (1g).
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
