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Sep-2025
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Overview
Market Insights Snapshot
Rove has demonstrated notable performance across various states and categories, particularly in the Vapor Pens segment. In California, Rove maintained a steady presence in the Vapor Pens category, ranking 10th from June through August 2025, before slipping slightly to 11th in September. This consistency highlights a strong foothold in one of the largest cannabis markets in the United States. Meanwhile, in Illinois, Rove's presence in the Vapor Pens category has been on an upward trajectory, moving from 8th place in June to an impressive 4th place by September, indicating a growing consumer preference and increased market penetration.
In the Pre-Roll category, Rove's performance varies significantly across states. In New Jersey, Rove entered the top 30 in August 2025, ranking 10th, but slipped to 11th in September, suggesting competitive pressure in this segment. Conversely, in Nevada, Rove has consistently maintained a strong position, ranking 3rd in September, a slight improvement from the previous months. However, in New York, the brand did not appear in the top 30 for Pre-Rolls in September, indicating potential challenges or shifting consumer preferences in this market. Such variances highlight the importance of localized strategies to maintain and improve brand presence in diverse markets.
Competitive Landscape
In the Nevada vapor pens category, Rove has demonstrated a significant upward trajectory, particularly evident in September 2025 when it ascended to the top rank, surpassing STIIIZY, which had maintained the number one position from June to August 2025. This shift in ranking is indicative of Rove's robust sales growth, with September 2025 sales figures showing a notable increase compared to previous months. Meanwhile, Select consistently held the third or fourth position, with sales figures that, while improving, remained significantly lower than those of Rove. The competitive landscape in Nevada's vapor pens market is dynamic, with Rove's recent performance suggesting a strengthening brand presence and potential for sustained leadership if current trends continue.
Notable Products
In September 2025, the top-performing product for Rove was the Apple Jack Live Resin Diamond Cartridge (1g) in the Vapor Pens category, reclaiming its number one position from June and July after briefly dropping to second in August. The Blue Dream Live Resin Diamond Disposable (1g) rose to second place, maintaining a consistent performance with sales of 12,289 units. The Ice Packs - Acapulco Gold Ice Hash Live Rosin Diamonds Infused Pre-Roll (1g) fell to third after leading in August, indicating a slight decline in popularity. The Fruit Punch Live Resin Diamond Reload Pod (1g) held steady at fourth, demonstrating consistent demand over the past few months. Finally, the Pineapple Express Live Resin Diamonds Reload Pod (1g) returned to the rankings at fifth, showing a recovery after not being ranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
