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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Rove is stocked at 2,075 licensed dispensaries across California, New York, and 15 other states, 376 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, Santa Ana, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Rove concentrated 78.75% of sales in Vapor Pens with a year-over-year decline of 11.43% and month-over-month dip of 0.93%, while Pre-Roll held 21.02% share with a 2.04% year-over-year increase but a 4.49% month-over-month decline. Minor categories moved sharply on tiny bases: Concentrates rose 11.78% month over month despite a 0.87% year-over-year slip, Beverage jumped 30.07% month over month alongside a 13.75% year-over-year decline, and Flower spiked 399.46% month over month after an 83.90% year-over-year contraction. Average price fell 7.48% year over year to $38.03, and Vapor Pens averaged $43.49 versus $25.98 in Pre-Roll, indicating mix is still premium-skewed despite Rove’s total brand sales down 8.99% year over year. The pattern implies a core-heavy portfolio where softness in the dominant Vapor Pens franchise outweighs modest Pre-Roll gains, leaving total performance tethered to a single category’s volatility.
Rove’s top category share at 78.75% combined with a number 1 rank in Vapor Pens in Nevada signals leadership dependence on one lane, while Pre-Roll’s 21.02% share and 2.04% year-over-year growth offer only partial diversification against a 0.93% month-over-month slip in the core. The surge of 399.46% month over month in Flower and 30.07% in Beverage, each under 0.06% share, reads as experimentation rather than a material hedge, especially with Tincture & Sublingual down 88.04% year over year and only 0.01% share. With average prices down 7.48% year over year and Vapor Pens down 11.43% year over year, the positioning skews toward price-responsive consumers in premium-adjacent formats, implying that stabilizing the Vapor Pens trajectory and selectively scaling Pre-Roll are the clearest levers for mitigating category-concentration risk.
Competitive Landscape
Rove ranks #9 in California Vapor Pens in August 2026, improving 2 positions from #11 year over year, while holding flat versus three months ago at #9; the brand’s peak of #8 in April 2026 indicates a one-position pullback from its best mark. In contrast, Jetty Extracts climbed from #4 to #3 with a 40.6% year-over-year sales increase, whereas Plug Play slipped from #3 to #4 alongside a 14.1% sales decline, and category leader STIIIZY stayed at #1 despite a 10.6% sales contraction. With a two-rank YoY gain but no three-month momentum and a retreat from the #8 peak, the trajectory implies Rove is stabilizing mid-tier rather than breaking into the top five without a catalyst.
Notable Products
Blue Dream Live Resin Liquid Diamond Disposable (1g) collapsed by -89.4% month over month while holding rank 1, a sharper swing than Waui Liquid Diamond Live Resin Disposable Pod (1g) at -11.8% after sliding to rank 3, signaling volatility at the very top of the lineup. In contrast, Pineapple Express Live Resin Melted Diamonds Reload Pod (1g) gained 5.1% at rank 2 while the Pineapple Express Live Resin Melted Diamond Disposable Pod (1g) fell -10.3% at rank 9, indicating format divergence within the same flavor family; nine of the top ten products are Vapor Pens, concentrating mix risk in a single category. This pattern implies Rove is leaning into reloadable and live-resin pen formats for August 2026 while tolerating sharper demand swings on disposables to defend top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
