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Jul-2025
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Overview
Market Insights Snapshot
Rove has shown notable consistency and some upward momentum in the California Vapor Pens market, maintaining a steady presence within the top 10 brands, with a slight improvement from 10th to 9th position in June 2025 before returning to 10th in July. This stability is mirrored in Illinois, where Rove consistently held the 6th rank in Vapor Pens, before climbing to 5th in July, indicating a strong foothold in this category. In Massachusetts, Rove has maintained a consistent 5th place in the Vapor Pens category, while showing more variability in Pre-Rolls, where it fluctuated between ranks 13 and 22. This suggests that while Rove's Vapor Pens are well-received across multiple states, there is room for growth in the Pre-Roll category.
In Missouri, Rove's performance in Vapor Pens is particularly strong, consistently holding the 2nd position, while in Pre-Rolls, the brand experienced a decline from 4th to 7th place by July 2025. This indicates a potential area for strategic improvement in Pre-Rolls. Meanwhile, in New Jersey, Rove made a significant leap in the Vapor Pens category, rising from 19th in May to 7th by July, showcasing a positive trend and increasing market penetration. In Nevada, Rove held steady in the Vapor Pens category, maintaining the 2nd rank, while in New York, the brand consistently ranked 3rd. These rankings highlight Rove's robust presence in the Vapor Pens category across various markets, although the brand's performance in Pre-Rolls shows more variability and potential for growth.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Rove consistently holds the third position from April to July 2025, indicating a stable market presence. Despite the steady rank, Rove faces stiff competition from brands like Ayrloom and Jaunty, which maintain the top two positions respectively. Notably, Fernway and Mfny (Marijuana Farms New York) show fluctuations in their rankings, occasionally swapping the fourth and fifth positions, but neither surpasses Rove. This stability in ranking for Rove suggests a loyal customer base and effective market strategies, although the brand may need to innovate or enhance its offerings to challenge the dominance of Ayrloom and Jaunty, which have higher sales figures. The competitive dynamics highlight the importance of strategic positioning and potential areas for growth in the New York vapor pen market.
Notable Products
In July 2025, the top-performing product from Rove was the Apple Jack Live Resin Diamond Reload Pod (1g) in the Vapor Pens category, maintaining its number one rank consistently since April with a notable increase in sales to 15,607 units. The Blue Dream Live Resin Diamond Disposable (1g) rose significantly to the second position from third in May, showing a strong performance with 11,750 units sold. Fruit Punch Live Resin Diamond Reload Pod (1g) shifted slightly down to the third rank, while Maui Waui Liquid Diamond Live Resin Disposable Reload Pod (1g) and Pineapple Express Live Resin Diamonds Reload Pod (1g) held steady at fourth and fifth ranks, respectively. Compared to previous months, the overall sales figures indicate a growing demand for these top products, with each maintaining or improving their positions in the rankings. This trend highlights a stable consumer preference for Rove's Vapor Pens, particularly for the Apple Jack and Blue Dream variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
