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Oct-2025
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Overview
Market Insights Snapshot
Rove has demonstrated varied performance across different states and categories, reflecting a dynamic market presence. In the California market for Vapor Pens, Rove maintained a steady ranking at 11th place from August through October 2025, showing a slight increase in sales from September to October. In contrast, Illinois has seen Rove consistently retain the 6th position in Vapor Pens over the same period, with a notable sales boost in October. Meanwhile, in Massachusetts, Rove's Pre-Roll category improved its ranking from 13th in September to 9th in October, indicating a positive trend. However, in Michigan, Rove's Vapor Pens experienced a drop from 8th in September to 10th in October, suggesting challenges in maintaining its market position.
In Nevada, Rove has consistently held the top position in the Vapor Pens category, reflecting strong brand loyalty and market dominance. The Missouri market showed mixed results, with Rove's Vapor Pens dropping from the 1st position in August to 4th by October, while Pre-Rolls remained stable at 7th place. In New Jersey, Rove improved its Pre-Roll ranking from 12th in September to 8th in October, coupled with a steady rise in Vapor Pens from 5th to 4th place. Notably, in New York, Rove's Pre-Roll category was absent from the top 30 rankings after August, highlighting potential market challenges, whereas Vapor Pens maintained a strong presence, only slightly declining from 4th to 5th by October. This diverse performance across states and categories underscores the brand's strengths and areas for potential growth.
Competitive Landscape
In the competitive landscape of vapor pens in California, Rove has maintained a steady position, ranking 11th from August to October 2025, after a slight drop from 10th in July. This consistency in ranking reflects a stable performance in a highly competitive market. Notably, Jeeter has shown a slight edge over Rove, climbing to 10th place in August and maintaining it through October, indicating a competitive rivalry. Meanwhile, Dime Industries has consistently ranked 12th, suggesting that Rove is comfortably ahead of them. Although Rove's sales dipped in September, they rebounded in October, surpassing the sales figures of both Dime Industries and Dabwoods Premium Cannabis, the latter of which has been gradually climbing from 15th to 13th place. The competitive dynamics highlight Rove's resilience and potential for growth amidst fluctuating market conditions.
Notable Products
In October 2025, the top-performing product from Rove was the Apple Jack Live Resin Diamond Cartridge (1g) in the Vapor Pens category, maintaining its rank as number one from September. Pineapple Express Live Resin Diamonds Reload Pod (1g) saw a significant rise to the second position, with sales reaching 12,713. Blue Dream Live Resin Diamond Disposable (1g) held steady at third place, showing consistent performance over the past months. Fruit Punch Gull Spectrum Melted Diamond Reload Pod (1g) remained in fourth place, while Ice Packs - Acapulco Gold Ice Hash Live Rosin Diamonds Infused Pre-Roll (1g) dropped to fifth from its previous second position in September. This shift in rankings indicates a competitive market with notable fluctuations in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
