.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Camino has demonstrated a consistent performance in the California edible market, maintaining a steady rank of 2nd place from May through August 2025. This stability in ranking is mirrored by a relatively stable sales performance, with only minor fluctuations over the months. In contrast, in Massachusetts, Camino has firmly held the top spot in the edible category, indicating a strong market presence and consumer preference. Meanwhile, New York also sees Camino consistently at 2nd place, although sales figures have seen some variation, suggesting potential seasonal or promotional influences.
In Connecticut, Camino entered the top 30 rankings only in July 2025, securing a 4th place position, which it maintained into August. This late entry into the rankings could signal a growing market presence or recent strategic initiatives. In New Jersey, Camino saw a significant improvement in its ranking, moving from 5th to 2nd place by July, before slightly dropping to 3rd in August, indicating a competitive market landscape. However, in Nevada, Camino's absence from the top 30 after May suggests challenges or shifting consumer preferences that may need addressing. The diverse performance across states highlights varying market dynamics and Camino's adaptability to different consumer bases.
Competitive Landscape
In the California edibles market, Camino consistently maintained its position as the second-ranked brand from May to August 2025, showcasing a stable performance in a highly competitive landscape. Despite a slight fluctuation in sales figures, Camino's rank remained unchanged, indicating strong brand loyalty and market presence. The leading brand, Wyld, held the top position throughout this period, with sales figures significantly higher than Camino's, suggesting a dominant market share. Meanwhile, Kanha / Sunderstorm and Lost Farm consistently ranked third and fourth, respectively, with lower sales compared to Camino. This stability in rankings highlights Camino's robust competitive standing, although the brand may need to strategize on how to close the gap with Wyld to capture a larger share of the market.
Notable Products
In August 2025, the top-performing product from Camino was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its first-place ranking with sales of 98,645 units. Following closely in second place were the CBD/THC/CBN 1:1:1 Deep Sleep Sour Blackberry Dream Gummies 10-Pack, which saw a notable increase in sales compared to previous months. The Bliss - Sour Watermelon Lemonade Gummies 20-Pack held steady in third place, showing consistent performance over the past few months. Wild Berry Chill Gummies and Pineapple Habanero Uplifting Gummies also maintained their fourth and fifth positions, respectively, indicating stable sales performance. Overall, the rankings for these top products remained unchanged from May through August, reflecting strong consumer loyalty and demand within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
