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Sep-2025
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Overview
Market Insights Snapshot
Camino has consistently demonstrated strong performance in the Edible category across various states. In California, the brand maintained its position as the second-ranked Edible brand from June to September 2025, showcasing a stable presence in a competitive market. Interestingly, Massachusetts saw Camino fluctuate slightly, peaking at the top position in June and July, before settling into the second spot by September. Meanwhile, in Illinois, Camino experienced a slight dip, moving from the 10th position to 12th in September, indicating potential challenges in maintaining its market share.
In New Jersey, Camino demonstrated a notable improvement, climbing from the 5th position in June to the 2nd position by September, which suggests a successful strategy in capturing consumer interest. Similarly, in Ohio, the brand improved its ranking from 4th in June to 2nd by September, indicating a positive trend. On the other hand, Michigan saw Camino maintain a stable ranking at 5th place throughout the period, suggesting consistent performance but also highlighting the competitive nature of the market. It's also worth noting that in New York, Camino consistently held the second position, reinforcing its strong hold in the Edible category in this significant market.
Competitive Landscape
In the California edible market, Camino consistently holds the second rank from June to September 2025, indicating a stable position in a competitive landscape. Despite this consistency, Camino faces stiff competition from Wyld, which maintains a firm grip on the top spot throughout the same period. Camino's sales figures show a slight decline from July to September, which could be a point of concern as Kanha / Sunderstorm and Lost Farm also remain consistently ranked third and fourth, respectively. This suggests that while Camino is a strong contender, the brand must strategize to close the gap with Wyld and fend off potential advances from other competitors. Understanding these dynamics is crucial for Camino to maintain and potentially improve its market position.
Notable Products
In September 2025, the top-performing product from Camino was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its first-place ranking with sales of 95,127. The CBD/THC/CBN 1:1:1 Deep Sleep Sour Blackberry Dream Gummies 10-Pack consistently held the second position across the months leading up to September. Bliss - Sour Watermelon Lemonade Gummies 20-Pack remained steady in third place, although its sales decreased compared to August. Wild Berry Chill Gummies 20-Pack and Pineapple Habanero Uplifting Gummies 20-Pack continued to occupy the fourth and fifth positions, respectively. Overall, the rankings for September 2025 showed consistent performance for Camino's top products, with no changes in their order from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
