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Jul-2025
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Overview
Market Insights Snapshot
Camino has demonstrated consistent performance in the Edible category across several states, maintaining strong positions in key markets. In California, Camino has held a steady rank of 2nd place from April to July 2025, indicating a robust presence in one of the largest cannabis markets. Similarly, in Massachusetts, Camino has consistently secured the top position, showcasing its dominance in the Edible category. However, the brand's performance in Connecticut saw a slight dip in May 2025, dropping to 5th place before recovering to 4th place in July 2025, although it was absent from the top 30 in June, which could signal a temporary setback or a competitive challenge in that market.
In other states, Camino's performance has been variable, reflecting both opportunities and challenges. In Illinois, the brand maintained a stable position around the 9th and 10th ranks, suggesting consistent demand despite intense competition. Meanwhile, New Jersey saw Camino bounce back to 3rd place in July 2025 after a temporary decline to 5th place in May and June, indicating a potential resurgence or effective market strategies. Notably, Camino was not ranked in the top 30 in Nevada for June and July 2025, which might reflect either a strategic withdrawal or a need for a stronger push in that region. Overall, while Camino enjoys strong positions in several states, the fluctuations in rankings highlight the dynamic nature of the cannabis market and the need for adaptive strategies.
Competitive Landscape
In the California edibles market, Camino consistently holds the second rank from April to July 2025, demonstrating strong brand stability and consumer loyalty. Despite a slight fluctuation in sales, Camino maintains its position behind Wyld, which dominates the market as the top brand. Camino's sales show a promising upward trend in July, closing the gap with Wyld, whose sales have been slightly declining. Meanwhile, Kanha / Sunderstorm and Lost Farm consistently rank third and fourth, respectively, with sales figures significantly lower than Camino's, indicating Camino's strong competitive edge in the market. This consistent ranking and sales performance highlight Camino's robust market presence and potential for growth in the California edibles category.
Notable Products
In July 2025, Camino's top-performing product was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack (100mg THC, 20mg CBN), maintaining its number one rank consistently from April through July, with a notable sales figure of 97,558 units. The CBD/THC/CBN 1:1:1 Deep Sleep Sour Blackberry Dream Gummies 10-Pack held steady at the second position, showing consistent popularity. Bliss - Sour Watermelon Lemonade Gummies 20-Pack remained in third place, demonstrating a stable demand over the months. Wild Berry Chill Gummies 20-Pack rose to the fourth position in July, improving from its fifth place in previous months. Pineapple Habanero Uplifting Gummies 20-Pack consistently ranked fifth, indicating a steady but lesser demand compared to the other top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
