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Dec-2025
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Overview
Market Insights Snapshot
Camino has demonstrated impressive consistency in the California market, maintaining a solid second-place position in the Edibles category from September to December 2025. This stability in ranking is underscored by a notable increase in sales, culminating in over $8 million by December. In Massachusetts, Camino has shown upward momentum, climbing to the top spot in December after holding steady in second place for several months. Meanwhile, in New York, the brand has captured the top position since November, reflecting its growing dominance in the Edibles category in that state.
In contrast, Camino faced a more challenging landscape in Illinois, where it fluctuated between 12th and 14th place, indicating a competitive market environment. The brand also experienced a slight dip in Michigan, dropping from fourth to fifth place by November, although it maintained this position through December. Notably, in Connecticut, Camino consistently held the third spot from October to December, despite not being ranked in September, suggesting a successful market entry and solidifying its presence. In New Jersey, the brand remained in third place from October through December, reflecting steady performance amid competitive pressures.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Camino consistently holds the second position from September to December 2025. Despite its stable rank, Camino faces stiff competition from Wyld, which dominates the market as the top-ranked brand throughout the same period. Wyld's sales figures show a significant upward trend, indicating a widening gap between the two brands. Meanwhile, Kanha / Sunderstorm and Lost Farm maintain their positions at third and fourth, respectively, with steady sales growth. This competitive pressure underscores the need for Camino to innovate and differentiate its offerings to capture a larger market share and potentially challenge Wyld's dominance in the future.
Notable Products
In December 2025, Camino's top-performing product was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its first-place rank for the fourth consecutive month with sales of $114,416. Following closely, the CBD/THC/CBN 1:1:1 Deep Sleep Sour Blackberry Dream Gummies 10-Pack also held steady in second place, showcasing consistent demand. The Bliss - Sour Watermelon Lemonade Gummies 20-Pack remained in third place, while the Wild Berry Chill Gummies 20-Pack continued to secure the fourth rank. Notably, the THC/CBN 10:3 Sours Blackberry Dream Sleep Gummies 10-Pack entered the rankings in November and held the fifth position in December, indicating a positive reception since its introduction. Overall, Camino's product rankings showed remarkable stability across the final quarter of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
