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Oct-2025
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Overview
Market Insights Snapshot
Camino's performance in the Edible category showcases a mix of stability and volatility across different states. In California, the brand maintained a consistent second-place ranking from July to October 2025, demonstrating a strong foothold in the market despite fluctuations in sales figures. On the other hand, Massachusetts saw Camino's rank oscillate, dropping to fourth in August before reclaiming the top spot by October. This suggests a competitive landscape where Camino's position is subject to change. Meanwhile, in Illinois, the brand experienced a slight decline, moving from tenth to thirteenth over the same period, indicating potential challenges in maintaining its market share.
In states like Connecticut and Nevada, Camino's presence is less pronounced. Connecticut saw Camino enter the rankings at fourth place in October, marking a positive development as it indicates the brand's emerging presence in the state. Conversely, in Nevada, Camino's absence from the rankings in September and October suggests a decline or a lack of competitive edge in that market. In New Jersey, the brand maintained a strong presence, consistently ranking in the top three, although sales figures showed a downward trend. This highlights the brand's ability to sustain a high ranking despite facing challenges in sales volume. Each state's dynamics offer insights into Camino's varying market strategies and the challenges it faces in different regions.
Competitive Landscape
In the California edible market, Camino consistently holds the second rank from July to October 2025, showcasing its strong market presence. Despite maintaining its position, Camino faces stiff competition from Wyld, which dominates the top spot with significantly higher sales figures. While Camino's sales show a slight fluctuation, peaking in October, the brand remains a formidable contender. Meanwhile, Kanha / Sunderstorm and Lost Farm consistently rank third and fourth, respectively, with sales figures considerably lower than Camino's. This stable ranking suggests that Camino has successfully carved out a loyal customer base, but the brand must innovate and strategize to close the gap with Wyld and maintain its edge over other competitors.
Notable Products
In October 2025, Camino's top-performing product was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its position as the number one ranked product since July 2025, with sales of 97,660. The CBD/THC/CBN 1:1:1 Deep Sleep Sour Blackberry Dream Gummies 10-Pack held steady at the second rank, showing a slight increase in sales compared to previous months. Bliss - Sour Watermelon Lemonade Gummies 20-Pack consistently ranked third, while Wild Berry Chill Gummies 20-Pack and Pineapple Habanero Uplifting Gummies 20-Pack retained the fourth and fifth positions, respectively. Notably, all top five products have preserved their rankings since July 2025, indicating strong and stable performance across the board for Camino's edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
