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Sep-2024
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Overview
Market Insights Snapshot
Camino has shown a consistent performance across various states, especially in the Edible category. In California, the brand has maintained a steady rank of 2nd place from June to September 2024, despite a slight decrease in sales from June to September. This stability indicates a strong market presence and consumer loyalty in the state. Meanwhile, in Massachusetts, Camino has dominated the Edible category, consistently holding the top rank throughout the same period. However, a notable dip in sales was observed in September, which could be an area of concern or an opportunity for strategic adjustments.
Illinois presents an interesting scenario where Camino improved its ranking from 8th to 7th place by September, indicating a positive trend in market penetration. In Michigan, the brand's rank fluctuated slightly, moving from 4th to 3rd and back to 4th, suggesting a competitive landscape. On the other hand, Missouri saw Camino drop out of the top 30 by September, highlighting a potential challenge in maintaining its market share there. In contrast, New York and Ohio showed strong performances, with Camino consistently ranking 2nd in New York and experiencing a slight drop from 1st to 2nd in Ohio, accompanied by impressive sales figures in both states.
Competitive Landscape
In the competitive landscape of the California edible market, Camino consistently holds the second position from June to September 2024, demonstrating a stable presence despite fluctuations in sales. This stability in rank is notable given the fierce competition, particularly from Wyld, which maintains the top position throughout the same period. Wyld's dominance is reflected in its significantly higher sales figures, indicating a strong consumer preference or effective market strategies. Meanwhile, Kanha / Sunderstorm and Lost Farm consistently rank third and fourth, respectively, suggesting a clear tiered structure in the market. Camino's ability to maintain its rank amidst these competitors highlights its resilience and potential areas for strategic growth to close the gap with Wyld, especially as it navigates slight sales declines over the months.
Notable Products
In September 2024, Camino's top-performing product was the THC/CBN 5:1 Midnight Blueberry Sleep Gummies 20-Pack, maintaining its leading position with sales of $120,144. The Watermelon Lemonade Bliss Gummies 20-Pack continued to hold the second rank consistently from previous months, showcasing strong customer loyalty. Sativa Excite Wild Cherry Gummies remained steady at third place, while Wild Berry Chill Gummies retained the fourth position despite a slight dip in sales. The Pineapple Habanero Uplifting Gummies secured the fifth spot for the second consecutive month, indicating a stable presence in the market. Overall, the rankings for Camino's top products in September showed remarkable consistency compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
