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Feb-2026
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Overview
Market Insights Snapshot
Claybourne Co. has shown a strong presence in the Alberta market, particularly in the Pre-Roll category where it consistently held the 2nd rank from December 2025 to February 2026, indicating a stable consumer preference. However, their performance in the Vapor Pens category in Alberta has been more volatile, with a significant improvement from being outside the top 30 in November 2025 to reaching the 15th rank by February 2026. This suggests a growing acceptance and popularity of their vapor products in the region. In British Columbia, Claybourne Co. maintained a strong performance in the Pre-Roll category, consistently ranking in the top 5, while their Vapor Pens only entered the top 30 in January 2026, reaching the 17th position, which indicates a potential area for growth.
In California, Claybourne Co. has shown remarkable consistency in the Flower category, maintaining a top 6 position throughout the observed period. This stability highlights their strong brand presence and consumer loyalty in this category. Their Pre-Roll category performance in California also remained robust, consistently ranking in the top 10. However, their Vapor Pens category saw a gradual improvement, moving from the 35th position in November 2025 to the 25th position by February 2026, suggesting a positive trajectory in consumer adoption. Meanwhile, in Ontario, the brand has maintained a solid standing in the Pre-Roll category, consistently holding the 4th position from December 2025 to February 2026, which reflects a strong market presence and consumer preference in this region.
Competitive Landscape
In the competitive California flower market, Claybourne Co. consistently maintained a strong presence, ranking 5th in November and December 2025, briefly dropping to 6th in January 2026, before reclaiming the 5th position in February 2026. This stability in rank highlights Claybourne Co.'s resilience amidst fluctuating market dynamics. Notably, CAM consistently held the 3rd position, indicating a robust market performance with sales notably higher than Claybourne Co.'s. Meanwhile, Allswell maintained the 4th rank throughout the same period, also outperforming Claybourne Co. in sales. Blem showed an upward trend, surpassing Claybourne Co. in January 2026 but fell back to 6th in February. Oakfruitland remained outside the top 5, indicating a less competitive threat. These dynamics suggest that while Claybourne Co. remains a strong contender, there is significant competition from brands like CAM and Allswell, necessitating strategic efforts to enhance market share and sales performance.
Notable Products
In February 2026, the top-performing product for Claybourne Co. was the Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank for four consecutive months despite a decrease in sales to 31,482 units. The Frosted Flyers - Hybrid Flight Pack Resin Infused Pre-Roll 5-Pack (2.5g) climbed to second place from third in January, showing a strong upward trend. Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) slipped to third place, continuing its decline from the second position held in previous months. The Frosted Flyers - Berry Variety Infused Pre-Roll 8-Pack (2.8g) improved its rank to fourth, indicating a steady rise in popularity. Mule Fuel (3.5g), a new entry, emerged in fifth place, demonstrating notable interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
