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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Claybourne Co. concentrated 59.19% of May 2026 sales in Pre-Roll, with that category down 8.41% year over year but up 0.42% month over month, while Flower held 27.72% share with a 13.54% month-over-month gain against an 8.73% year-over-year decline. Vapor Pens represented 13.08% share and fell 4.22% month over month, and a tiny 0.00% share in Concentrates spiked 274.78% month over month alongside a 14.59% year-over-year increase from a minimal base; the brand’s average price slid 1.81% year over year to $30.79 as overall brand sales grew 5.26% year over year. The pattern implies Claybourne Co. is leaning on Pre-Roll stability to fund a Flower rebound in May 2026 while keeping price-sensitive volume in play via a modest price deflation, with small bets in Concentrates creating optionality without material mix risk.
With Flower ranked #6 in California and gaining 13.54% month over month against an 8.73% year-over-year decline, the month’s shift signals a tactical re-acceleration in a priority category while Pre-Roll’s 59.19% share anchors cash flow. The simultaneous 4.22% month-over-month dip in Vapor Pens and a 274.78% surge off a negligible base in Concentrates indicate a portfolio that is pruning underperforming Pen SKUs while testing niche Concentrates, and the 1.81% year-over-year price decrease suggests a deliberate value posture to defend share during category normalization; taken together, the positioning trend is toward reinforcing Flower credibility in California while preserving Pre-Roll scale and treating non-core formats as opportunistic extensions.
Competitive Landscape
Claybourne Co. sits at rank #6 in CA Flower for May 2026, down 3 positions year over year from #3, and off 1 spot versus February 2026 when it was #5; this sits well below its April 2025 peak at #2 and indicates a multi-quarter slide. In contrast, CAM climbed from #4 to #1 year over year while posting a 46.9% sales increase, and STIIIZY advanced from #2 to #2 with 39.7% YoY sales growth (holding a top-two slot), whereas CannaBiotix (CBX) slipped with a -8.3% YoY sales change yet still ranks #3; against this backdrop Claybourne Co.’s move from #3 to #6 and from #5 three months ago to #6 now implies relative share is leaking to faster-rising leaders, making a return toward the prior #2 peak unlikely without a shift in mix or pricing.
Notable Products
Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) posted the steepest May 2026 movement with a -18.8% MoM drop while sliding to rank 5, as Frosted Flyers - Hybrid Flight Pack Resin Infused Pre-Roll 5-Pack (2.5g) also declined -7.1% at rank 2. At the top, Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack (2.5g) held rank 1 with +3.2% MoM growth and over $1.53M in sales, and King Louis OG (3.5g) climbed +10.5% at rank 8, indicating some offset from Flower while Pre-Roll weakness concentrated in mid-tier SKUs. Six of the top ten are Pre-Roll SKUs, and two within the top five fell more than -7%, implying category reliance with rising sensitivity to flavor-specific fatigue. The mix points to Claybourne Co. leaning on flagship Pre-Roll variety packs for share defense while selectively nurturing Flower to stabilize volatility from SKU-specific declines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
