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Aug-2025
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a robust presence in the cannabis market, particularly in the Alberta pre-roll category, consistently maintaining a top-three rank from May to August 2025. However, a slight decline in sales from May to August indicates a need for strategic adjustments to sustain their competitive edge. In contrast, their performance in the British Columbia pre-roll category shows a stable yet less dominant position, with rankings fluctuating between 10th and 12th place. This suggests a potential area for growth if they can leverage their brand strength to climb higher in the rankings.
In the California market, Claybourne Co. has shown a gradual decline in the flower category, slipping from 3rd to 6th place over the four-month period, which could be a concern if the trend continues. Their pre-roll performance in California is more stable, consistently ranking around 4th and 5th place, indicating a solid foothold in this segment. Meanwhile, in Ontario, Claybourne Co. has maintained a steady 4th place in the pre-roll category, suggesting a strong and consistent market presence. The lack of top 30 rankings in other states or provinces could be seen as an opportunity for expansion or an area needing increased market penetration efforts.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Claybourne Co. consistently maintained its 4th rank from May to August 2025. Despite steady sales figures, Claybourne Co. faces stiff competition from brands like Jeeter and Back Forty / Back 40 Cannabis, which have shown strong sales performance and rank improvements. Notably, Back Forty / Back 40 Cannabis climbed to the 2nd position by July, indicating a significant upward trend in sales. Meanwhile, Redecan and Dime Bag (Canada) remained stable in their respective 5th and 6th positions, with Redecan showing a gradual increase in sales. For Claybourne Co., maintaining its rank amidst such dynamic competitors suggests a need for strategic initiatives to boost sales and potentially climb higher in the rankings.
Notable Products
In August 2025, Claybourne Co.'s top-performing product was Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack, maintaining its first-place rank consistently over the past four months with sales of $58,045. The Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack held its steady second-place position, while Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack remained in third place. Frosted Flyers - Pineapple Express Infused Pre-Roll 3-Pack continued to rank fourth, showing stability in its performance. Notably, the Flyers - Super Sour Apple Frosted Liquid Diamond Infused Pre-Roll 5-Pack entered the rankings in August at fifth place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
