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Oct-2025
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a varied performance across different states and product categories. In Alberta, their Pre-Roll category maintained a stable position at rank 6 from August to October 2025, despite a notable decline in sales from July to September. This indicates a consistent market presence, even amidst fluctuating sales figures. Conversely, in British Columbia, the brand experienced a significant drop in the Pre-Roll category from rank 6 in September to 17 in October, highlighting potential challenges in maintaining their competitive edge in this region.
In California, Claybourne Co. has shown resilience in the Flower category, holding steady at rank 5 from August through October. However, their performance in Vapor Pens is less impressive, with the brand only entering the top 30 in September at rank 53 and improving to 37 by October. This suggests a growing interest but also highlights the competition within this category. Meanwhile, in Ontario, the brand consistently held rank 4 in the Pre-Roll category over the months, showcasing their strong foothold in this market. Notably, in Nevada, the brand did not maintain a top 30 presence after July, indicating potential areas for growth or reassessment.
Competitive Landscape
In the competitive landscape of the California flower category, Claybourne Co. has maintained a consistent presence, ranking 5th from August to October 2025, after a slight drop from 3rd in July. This stability in rank suggests a solid market position, although it faces stiff competition from brands like CAM, which consistently held the 3rd position, and Allswell, which maintained the 4th spot. Notably, Alien Labs improved its rank from 7th to 6th in October, indicating a potential upward trend that could pose a challenge to Claybourne Co.'s market share. Despite these competitive pressures, Claybourne Co.'s sales figures have shown resilience, suggesting a loyal customer base that could be leveraged for future growth strategies in the California market.
Notable Products
In October 2025, Claybourne Co.'s top-performing product was the Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since July 2025, with sales of 51,866 units. Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) continued to hold the second spot, while Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) remained third, both showing stable rankings over the months. The Frosted Flyers - Pineapple Express Infused Pre-Roll 3-Pack (1.5g) ranked fourth, consistent with previous months, although its sales figures have gradually decreased. Flyers - Watermelon Z Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its fifth position, despite a drop in sales since July. Overall, the top five products retained their rankings from previous months, indicating stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
