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Apr-2025
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Overview
Market Insights Snapshot
Claybourne Co. has shown impressive performance in the Pre-Roll category, particularly in Alberta, where they maintained a strong rank of second place from February through April 2025. This consistent high ranking indicates a solid foothold in the Alberta market, with sales experiencing a notable upward trajectory. In contrast, their performance in British Columbia has been more modest, with rankings fluctuating between 16th and 18th place during the same period, suggesting a need for strategic efforts to boost their presence in this province. Meanwhile, in Ontario, Claybourne Co. has maintained a steady fourth-place rank in the Pre-Roll category, highlighting their stable market position and potential for further growth.
In the Flower category, Claybourne Co. has made significant strides in California. Starting the year in fourth place, they climbed to second by April 2025, reflecting a strong upward trend in sales and market share. Their performance in the Pre-Roll category in California is also noteworthy, with a consistent presence in the top five, culminating in a fourth-place rank in April. This dual-category success in California underscores their robust market strategy and adaptability. However, the absence of Claybourne Co. from the top 30 in other states and categories suggests opportunities for expansion and increased market penetration in regions where they are currently less visible.
Competitive Landscape
In the competitive California flower market, Claybourne Co. has shown impressive upward momentum in recent months. Starting from a rank of 4th in January 2025, Claybourne Co. climbed to 2nd place by April 2025, indicating a significant improvement in market position. This rise in rank is particularly notable given the consistent dominance of CannaBiotix (CBX), which maintained the top spot throughout the same period. Meanwhile, STIIIZY experienced a slight decline, dropping from 2nd to 3rd place, which may have contributed to Claybourne Co.'s ascent. Additionally, Blem showed some improvement, moving from 7th to 4th place by April, but still trails behind Claybourne Co. The increase in Claybourne Co.'s rank is mirrored by a notable rise in sales figures, suggesting a growing consumer preference and successful market strategies in the competitive landscape of California's flower category.
Notable Products
In April 2025, Claybourne Co.'s top-performing product was the Flyers - Variety Pack Frosted Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place ranking with impressive sales of $47,592. The Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) consistently held the second position across the months. The Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) improved to third place after a slight dip to fourth in March. The Flyers - Pineapple Express Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) remained steady at fourth place. Notably, the Flyers - Strawberry Cough Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) returned to the rankings in April at fifth position after being unranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
