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Nov-2025
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Overview
Market Insights Snapshot
Claybourne Co. has shown a consistent performance in the Alberta market, maintaining a solid 6th place rank in the Pre-Roll category from August through November 2025. This stability suggests a strong foothold in the region, although there is a slight downward trend in sales figures over these months. In British Columbia, the brand experienced significant fluctuations in the same category, starting at 5th place in August, dropping to 17th in October, and then recovering to 8th in November. Such volatility could indicate a competitive landscape or shifts in consumer preferences.
In California, Claybourne Co. has maintained a consistent 5th place in the Flower category, with a notable increase in sales from October to November 2025. However, their performance in the Pre-Roll category has seen a slight decline, moving from 5th in September to 8th in October and November. Additionally, the Vapor Pens category in California shows a positive trend, as the brand moved up from being outside the top 30 in August to 34th place by November. Meanwhile, in Ontario, Claybourne Co. has held a stable 4th place in Pre-Rolls, although sales have decreased steadily from August to November, which may warrant further investigation into market dynamics or competitive pressures.
Competitive Landscape
In the competitive landscape of California's flower category, Claybourne Co. consistently holds its ground at the 5th rank from August to November 2025, indicating a stable market presence. Despite a slight dip in sales in September, Claybourne Co. rebounded with a notable increase in November, suggesting effective strategies to maintain consumer interest. Competitors like CAM and Allswell consistently rank higher at 3rd and 4th positions, respectively, with CAM showing a strong upward sales trend. Meanwhile, Blem and Oakfruitland are gaining momentum, with Blem improving its rank from 9th to 6th by November. This competitive environment suggests that while Claybourne Co. maintains a strong position, the brand must innovate and adapt to keep pace with the dynamic market and rising competitors.
Notable Products
In November 2025, Claybourne Co. maintained its top product with Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack (2.5g) consistently holding the number one rank, achieving sales of 51,331 units. The Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) and Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) also retained their positions at second and third, respectively, continuing their steady performance from previous months. Frosted Flyers - Pineapple Express Infused Pre-Roll 3-Pack (1.5g) remained fourth, while Flyers - Watermelon Z Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) consistently held the fifth position since its introduction in September. Across the board, the rankings for Claybourne Co.'s top products have shown remarkable stability with no changes in their order from August through November 2025. This consistency highlights the brand's strong market presence and customer loyalty within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
