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Jul-2025
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a consistent performance in the Alberta market, maintaining a steady second-place ranking in the Pre-Roll category from April to July 2025. Despite a gradual decline in sales figures over these months, the brand's stronghold in the top tier suggests a robust market position. In contrast, in British Columbia, Claybourne Co. has shown positive momentum, climbing from 15th to 10th place in the Pre-Roll category, accompanied by a notable increase in sales. This upward trend indicates a growing consumer preference for their products in this region.
In California, Claybourne Co. has experienced some fluctuations in its rankings across categories. While the Flower category saw a dip from second to fifth place by July 2025, the Pre-Roll category also experienced a similar decline from third to fifth place, suggesting increased competition or shifting consumer preferences. Meanwhile, in the Nevada market, Claybourne Co. made a significant entry into the top 10 Pre-Roll brands by July 2025, despite no prior rankings, indicating a successful market penetration strategy. However, in the Ontario market, the brand maintained a stable fourth-place position in the Pre-Roll category, with sales figures reflecting consistent consumer demand.
Competitive Landscape
In the competitive landscape of the California flower category, Claybourne Co. has experienced notable shifts in its market position from April to July 2025. Initially holding a strong 2nd place in April, Claybourne Co. saw a gradual decline, dropping to 5th place by July. This change in rank is significant considering the competitive pressure from brands like Allswell, which ascended from 8th place in April to 3rd in July, showcasing a consistent upward trajectory in sales. Similarly, Coastal Sun Cannabis made a remarkable leap from 19th to 6th place, indicating a substantial increase in market presence. Meanwhile, Alien Labs maintained a steady position around 7th place, while Blem slightly improved from 5th to 4th place. These dynamics suggest that while Claybourne Co. remains a key player, the brand faces intensifying competition from rapidly ascending brands, potentially impacting its sales momentum and necessitating strategic adjustments to regain its higher rank.
Notable Products
In July 2025, Claybourne Co.'s top product was Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place position for four consecutive months with sales reaching 60,074. Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) consistently held the second rank, though its sales have seen a decline over the months. Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) and Frosted Flyers - Pineapple Express Infused Pre-Roll 3-Pack (1.5g) also retained their third and fourth positions, respectively, despite decreasing sales. Notably, Flyers - Watermelon Z Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) entered the rankings in fifth place in July. The rankings for these products have remained stable, indicating consistent consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
