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Sep-2025
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a notable presence in the Alberta pre-roll market, maintaining a strong position despite a gradual decline in rankings from second in June to fifth by September. This movement, coupled with a decrease in sales over the same period, suggests increased competition or shifting consumer preferences in the region. In contrast, their performance in Ontario has been stable, consistently holding the fourth position in the pre-roll category across all four months, indicating a strong foothold in this market.
In California, Claybourne Co. has shown resilience in the flower category, maintaining a top-five ranking throughout the summer months despite a slight dip in sales. However, their absence from the top 30 in the vapor pens category highlights a potential area for growth or strategic reevaluation. Meanwhile, in British Columbia, the brand experienced a minor fluctuation in rankings within the pre-roll category, indicating a competitive landscape. The overall trend across these regions suggests Claybourne Co. is a strong player in traditional categories, with opportunities to expand their influence in emerging segments.
Competitive Landscape
In the competitive California flower market, Claybourne Co. has experienced some fluctuations in its ranking over the recent months, which could impact its sales trajectory. Starting from a strong 4th position in June 2025, Claybourne Co. saw a slight dip to 6th in July but managed to recover to 5th in August and maintained that position in September. This indicates a resilient performance amidst a competitive landscape. Notably, CAM consistently held the 3rd spot, showcasing robust sales figures that outpaced Claybourne Co. Meanwhile, Allswell improved its rank from 5th to 4th by September, suggesting a competitive push that Claybourne Co. needs to monitor closely. Additionally, Coastal Sun Cannabis and Alien Labs have maintained stable positions, with Coastal Sun Cannabis climbing from 8th to 6th, indicating a potential threat to Claybourne Co.'s market share. These dynamics highlight the importance for Claybourne Co. to strategize effectively to maintain and improve its market position in California's flower category.
Notable Products
In September 2025, Claybourne Co.'s top-performing product was the Frosted Flyers - Variety Pack Infused Pre-Roll 5-Pack (2.5g), maintaining its consistent number one rank from previous months, with sales reaching 55,270 units. The Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) held steady at second place, although its sales have decreased since June. Flyers - Grape Gasolina Liquid Diamond Infused Pre-Roll 3-Pack (1.5g) and Frosted Flyers - Pineapple Express Infused Pre-Roll 3-Pack (1.5g) also retained their third and fourth positions, respectively, despite a downward trend in sales figures. Notably, the Flyers - Watermelon Z Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) re-entered the rankings at fifth place, having been absent in August, though with lower sales than in previous months. Overall, the rankings have remained stable, but sales figures indicate a gradual decline across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
