.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of California, Claybourne Co. has exhibited a notable performance across different categories, specifically in Flower and Pre-Roll. For the Flower category, the brand maintained a strong presence within the top 10, starting at rank 5 in January 2024 and experiencing a slight fluctuation, moving down to rank 7 in March before slightly recovering to rank 6 in April. This movement indicates a strong but slightly variable market position in the Flower category. Despite these shifts, the sales trend for Claybourne Co.'s Flower category showed a dip in February and March before rebounding in April, suggesting a resilience in consumer demand. The slight ranking drop in March could be seen as a minor setback, but the quick recovery in April highlights the brand's ability to maintain consumer interest and market share.
Similarly, in the Pre-Roll category, Claybourne Co. has shown consistent performance and an upward trajectory in the California market. Starting and maintaining the rank of 9 from January to March 2024, the brand then achieved a rank improvement, moving up to 7 in April. This improvement is particularly noteworthy, reflecting a growing consumer preference for Claybourne Co.'s Pre-Rolls amidst fierce competition. The sales data mirrors this positive movement, with a significant increase in sales from March to April, underscoring the brand's successful strategies in capturing and expanding its market share within the Pre-Roll category. The consistent top 10 ranking across both categories underscores Claybourne Co.'s solid market presence and consumer trust in their product offerings in California, a key market for cannabis brands.
Competitive Landscape
In the competitive landscape of the California flower cannabis market, Claybourne Co. has shown a notable performance amidst stiff competition. Initially ranked 5th in January 2024, it experienced a slight fluctuation in rankings over the following months, settling at 6th by April 2024. This subtle shift in rank comes amidst varying performances from competitors such as West Coast Cure, which saw a peak at 2nd place in February before dropping to 7th by April, and Pacific Stone, which rebounded from 11th in February to 4th by April, showcasing a significant recovery in sales and rank. Another notable competitor, Blem, consistently held positions above Claybourne Co. from February to April, indicating a strong presence in the market. Meanwhile, Jungle Boys demonstrated steady improvement, moving from 10th in January to 8th by April. These dynamics highlight the competitive pressure on Claybourne Co., which, despite a slight decline in rank, managed to maintain a strong position in the top tier of the California flower cannabis market, reflecting resilience and a solid consumer base amidst fluctuating market conditions.
Notable Products
In April 2024, Claybourne Co.'s top-selling product was Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) within the Pre-Roll category, marking a significant rise to the top spot with sales figures reaching 6482.0 units. Following closely, Flyers - Pineapple Express Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g), also in the Pre-Roll category, secured the second position, maintaining its rank from the previous month. The third place was claimed by Blue Dream (3.5g) from the Flower category, showing a notable improvement from not being ranked in February and March to a top-three position in April. Gold Cuts - The Judge (3.5g), another product from the Flower category, which had previously held the top rank in February and March, dropped to fourth place in April. Lastly, Mule Fuel (3.5g), also a Flower category product, experienced a decline from being the top seller in January to the fifth position in April, illustrating a shifting preference among Claybourne Co.'s offerings.
Top Selling Cannabis Brands
