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Aug-2024
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Overview
Market Insights Snapshot
Claybourne Co. has demonstrated a strong and consistent performance in the California market, particularly in the Flower and Pre-Roll categories. In the Flower category, Claybourne Co. has seen a steady climb in rankings, moving from 9th place in May 2024 to 7th place by August 2024. This upward trend is accompanied by a significant increase in sales, growing from approximately $2.1 million in May to nearly $2.8 million in August. This positive movement indicates a growing consumer preference and market share capture in the highly competitive California Flower market.
The Pre-Roll category also reflects Claybourne Co.'s stable presence in California, maintaining a solid position within the top 5 brands from May to August 2024. Despite a slight dip in sales from May to June, the brand quickly recovered and saw an upward trend in subsequent months, culminating in sales of over $2.2 million in August. The ability to sustain top-tier rankings and rebound in sales highlights the brand's resilience and effective market strategies. However, it is worth noting that the absence of Claybourne Co. in the top 30 brands in other states or provinces might indicate areas for potential growth or market entry strategies.
Competitive Landscape
In the highly competitive California flower category, Claybourne Co. has shown a steady upward trajectory in rank and sales over the past few months. Starting from a rank of 9 in May 2024, Claybourne Co. climbed to 7 by August 2024, reflecting a positive trend in consumer preference. This improvement is notable when compared to other brands like Pacific Stone, which maintained a stable rank of 6 from June to August, and Jungle Boys, which improved from rank 11 in May to 8 in August. Meanwhile, Allswell experienced fluctuations, dropping from rank 3 in June to 9 in August. The most significant competitor, STIIIZY, held a strong position, peaking at rank 3 in July before settling at rank 5 in August. These shifts indicate a dynamic market where Claybourne Co.'s consistent performance and gradual rise in rank suggest a growing consumer base and effective market strategies, positioning it favorably against its competitors.
Notable Products
In August 2024, the top-performing product for Claybourne Co. was Gold Cuts - The Judge (3.5g) in the Flower category, maintaining its first-place ranking from previous months with sales hitting 6931 units. The Blue Dream Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at the second spot with sales of 5878 units. Flyers - Grape Gasolina Frosted Diamond Infused Pre-Roll 5-Pack (2.5g) continued to rank third, showing consistent performance with an increase in sales to 5828 units. Flyers - Watermelon Zkittles Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) re-entered the rankings at fourth place, showing a significant rebound with 5683 units sold. Mule Fuel (3.5g) remained in fifth place, demonstrating stable sales growth over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
