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Jun-2024
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Overview
Market Insights Snapshot
Claybourne Co. has shown varied performance across different categories and states, with notable movements in rankings. In California, the brand has demonstrated consistent presence in the Flower category, maintaining a top 10 position. Despite a slight dip in May 2024 to rank 9th, Claybourne Co. rebounded to 8th place in June 2024, showing resilience in a competitive market. This steady performance is indicative of a strong foothold in the California market, allowing them to sustain and even grow their sales figures over the months. However, their absence from the top 30 in other states and categories suggests potential areas for growth and market penetration.
In the Pre-Roll category within California, Claybourne Co. has shown impressive upward movement. Starting at 9th place in March 2024, they climbed to 4th place by May 2024, before settling at 5th in June 2024. This positive trajectory highlights an increasing consumer preference for their pre-roll products. The sales figures corroborate this trend, with a notable increase from $1,287,968 in March to $1,935,174 in June. Such performance underscores their growing influence in the pre-roll market segment. Yet, the lack of top 30 rankings in other states and categories indicates that while their presence is strong in California, there is significant room for expansion and diversification.
Competitive Landscape
In the competitive landscape of the California flower category, Claybourne Co. has demonstrated notable resilience and consistency in its market positioning. Over the past four months, Claybourne Co. has maintained a steady presence within the top 10 brands, fluctuating between 6th and 9th place. This stability is particularly impressive given the dynamic shifts observed among competitors. For instance, Jungle Boys has shown a gradual upward trend, moving from 13th to 10th place, while West Coast Cure experienced more volatility, peaking at 4th place in May before dropping to 9th in June. Meanwhile, STIIIZY has consistently hovered around the mid-top tier, and Blem has seen a slight decline from 2nd to 6th place. These shifts indicate a competitive but fluid market where Claybourne Co.'s ability to sustain its rank suggests strong brand loyalty and effective market strategies, making it a formidable player in the California flower segment.
Notable Products
In June 2024, the top-performing product for Claybourne Co. was Gold Cuts - The Judge (3.5g) in the Flower category, securing the first rank with notable sales of $5915. Flyers - Grape Gasolina Frosted Diamond Infused Pre-Roll 5-Pack (2.5g) rose to the second position, showing a consistent upward trend with sales of $5566. Flyers - Blue Dream Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g), despite being the top product in May, dropped to the third rank but still maintained strong sales. Flyers - Pineapple Express Frosted Liquid Diamond Infused Pre-Roll 5-Pack (2.5g) fell to fourth place from its consistent second position in previous months. Lastly, Flyers - Watermelon Zkittles Frosted Infused Pre-Roll 5-Pack (2.5g) entered the top five for the first time at fifth place, indicating rising popularity.
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