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Oct-2025
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Overview
Market Insights Snapshot
Select has shown a consistent performance in the Vapor Pens category across several states, maintaining its position in the top ranks in states like Arizona and Connecticut, where it held the third position from July to October 2025. A notable highlight is in Maryland, where Select has consistently secured the top spot, demonstrating strong market leadership. In Illinois, Select held the first position in September 2025 before moving back to the second position in October, suggesting a competitive landscape. However, the brand's performance in Missouri is less consistent, with rankings missing for August and October, indicating challenges in maintaining a strong presence in that market.
Looking at Select's performance in other states, the brand has experienced fluctuations in rankings in New Jersey, where it dropped from fifth in July to eighth in August and September, before slightly recovering to seventh in October. In Nevada, Select experienced a downward trend from third in August to sixth by October, which might reflect increased competition or market dynamics. Meanwhile, in New York, the brand saw a significant drop from 11th in July to 25th by October, indicating a potential need for strategic adjustments. While Select maintains a stable presence in Ohio, consistently ranking around the fourth and fifth positions, the sales figures suggest a slight decline in October, which could be an area for further analysis and strategic focus.
Competitive Landscape
In the Illinois Vapor Pens category, Select has demonstrated a competitive presence, consistently ranking within the top three brands from July to October 2025. Notably, Select achieved the number one rank in September 2025, overtaking &Shine, which held the top position in all other months. Despite this temporary lead, Select's sales have shown a slight downward trend over the four-month period, which may have contributed to its return to the second position in October. Meanwhile, Savvy maintained a steady third-place ranking, indicating a stable competitive landscape. Joos has shown upward mobility, moving from sixth to fourth place by August and maintaining that position through October, suggesting increased competition for Select. These dynamics highlight the importance for Select to innovate and strategize effectively to regain and sustain the top position in this competitive market.
Notable Products
In October 2025, the top-performing product for Select was Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) in the Vapor Pens category, which climbed to the number one spot with sales reaching 9,636 units. This product showed a significant improvement from its previous rank of fifth in September. The Essentials Fruit Stiq - Sweet Strawberry Oil Disposable (1g) maintained a strong performance, securing the second position, slightly down from its top rank in August. Essentials Briq - Blue Dream BDT Distillate Disposable (2g) dropped to third place after leading in September. Meanwhile, Fruit Stiq - Key Lime Tide BDT Distillate Disposable (1g) reappeared in the rankings at fourth place, indicating a resurgence in popularity after an absence in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
