.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Select is stocked at 900 licensed dispensaries across New York, Illinois, and 18 other states, 165 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Rochester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Select concentrated 94.68% of sales in Vapor Pens with a month-over-month gain of 11.54% and a year-over-year increase of 7.87%, while Edible held 4.89% share with a 0.21% MoM change and a -35.88% YoY decline; the brand’s overall sales were up 4.57% YoY but down -18.44% over 24 months. Average price fell -4.17% YoY to $32.75, with Vapor Pens averaging $35.33 and Edible at $14.31, indicating that the mix shift toward a higher-priced core coincided with unit-driven MoM expansion. The pattern implies Select is leaning into Vapor Pens as the growth engine, using price moderation to widen the funnel while allowing Edible contraction to trim lower-yield volume.
Holding rank 1 in Vapor Pens in Connecticut alongside a 94.68% category mix and an 11.54% MoM lift suggests reinforcing leadership where the brand’s equity converts to share, while the -35.88% YoY in Edible and its 4.89% share signal a deliberate deprioritization. With YoY sales at +4.57% against a -18.44% 24‑month trend, the tilt toward Vapor Pens and a -4.17% price cut indicate a trade-up within the core and away from peripheral categories, implying a positioning strategy centered on depth in Vapor Pens rather than breadth across formats.
Competitive Landscape
In October 2026, Select holds rank #1 in NJ Vapor Pens with no year-over-year rank change from #1, and no three-month move from #1 to #1, while its peak rank of #1 was also reached in October 2026; by comparison, Fernway sits at #2 with a +9.98% year-over-year sales change but no rank gain from #2, and Legend remains at #3 with a -22.69% year-over-year sales decline and no rank movement from #3, indicating that Select’s stable #1 ranking against flat ranks at #2 and #3 suggests a defended leadership position despite competitive growth pockets such as Strike leaping in rank from #22 to #5 with +393.37% year-over-year sales.
Notable Products
Select’s sales in October 2026 are concentrated in vapor pens, with 64.6% from all-in-one disposables and 30.1% from cartridges, while gummies and flower together account for under 6%. With the top 10 items contributing 19.9% and led by Legacy Series Briq 2 - Blue Dream Distillate Disposable (2g) at 3.7%, most of its sales come from disposable and cartridge formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
