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Jun-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Select has consistently held the top spot in the Vapor Pens category from March to June 2024, demonstrating strong brand loyalty and market penetration. However, despite maintaining its number one ranking, the brand experienced a noticeable fluctuation in sales, with a peak in March followed by a dip in May before a slight recovery in June. This trend suggests that while Select remains a dominant player, there are underlying market dynamics that could be influencing consumer purchasing behavior. In contrast, in Massachusetts, Select's performance in the Vapor Pens category has seen more variability, with the brand reaching the number one position in April but dropping to third place by June, indicating a more competitive market environment.
In Maryland, Select's performance highlights a mixed picture across different categories. The brand has maintained a consistent presence in the top rankings for Vapor Pens, holding the number one position from March to June 2024. However, its performance in the Edibles category shows a slight decline, moving from the eighth position in March to ninth in June. This suggests that while Select has a strong foothold in the Vapor Pens market, it faces stiffer competition in the Edibles segment. Additionally, in Missouri, Select's absence from the top 30 rankings in May and June after being ranked 17th and 24th in March and April respectively, indicates a significant drop in market presence, which could be a point of concern for the brand's market strategy in that state.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Select has consistently maintained its top position from March to June 2024. This unwavering rank highlights its strong market presence and consumer preference in the state. However, the sales figures for Select show a downward trend from March to May, before a slight recovery in June. In contrast, STIIIZY, which has held the second position since April, has shown an upward trajectory in sales, potentially indicating a growing threat to Select's dominance. Meanwhile, Dime Industries has made a notable move from fourth to third place in June, suggesting increased competition in the market. These shifts underscore the importance for Select to innovate and reinforce its brand loyalty to maintain its leading position in the Arizona vapor pen category.
Notable Products
In June 2024, the top-performing product for Select was Snooze Bites - THC/CBN 1:1 Indica Blackberry Gummies 20-Pack (100mg THC, 100mg CBN), maintaining its first-place ranking from the previous months with a sales figure of $11,468. The second spot was held by X Bites - Rainbow Upload Gummies 10-Pack (100mg), which also retained its position from May. X Bites - Strawberry Supercharge Gummies 10-Pack (100mg) entered the rankings at third place. X-Bites - Orange Matter Gummies 10-Pack (100mg) ranked fourth, a noticeable drop from its second place in March. Essentials - Unicorn Piss Distillate Cartridge (1g) debuted in the rankings at fifth place.
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