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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Select is stocked at 1,260 licensed dispensaries across New York, Illinois, and 18 other states, 217 of them in New York, with the deepest coverage in New York, Queens, Rochester, Brooklyn, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Select concentrated 93.74% of sales in Vapor Pens, where category sales grew 9.22% year over year and 6.59% month over month, while Edible held 5.58% share with a 34.14% YoY decline but a 6.51% MoM uptick. Minor categories were mixed: Beverage accounted for 0.28% share with 54.29% YoY growth but a 15.42% MoM decline, and Flower at 0.17% share rose 108.43% YoY yet fell 69.33% MoM. The tail showed volatility with Pre-Roll at 0.23% share surging 203.91% MoM (no YoY), and Tincture & Sublingual at 0.01% share plunging 91.63% YoY but jumping 473.77% MoM. With an average price down 0.55% YoY to $34.17 and brand sales up 5.49% YoY, the pattern implies July 2026 growth was driven by core Vapor Pens stability plus tactical, small-base experiments in fringe formats that added noise but not mix rebalancing.
The mix skews toward a single-category identity, reinforced by a Vapor Pens rank of 1 in Connecticut and a 9.22% YoY gain, while the 34.14% YoY decline in Edible and the 15.42% MoM dip in Beverage constrain diversification. Short-term spikes like a 203.91% MoM jump in Pre-Roll and a 473.77% MoM lift in Tincture & Sublingual, alongside a 69.33% MoM drop in Flower and a 6.59% MoM rise in Vapor Pens, indicate test-and-learn rather than sustained portfolio expansion. The implication is positioning anchored around premiumized inhalables, where maintaining first-place Vapor Pens execution while selectively incubating low-share adjacencies could defend July 2026 YoY brand growth despite a 3.28% 24‑month sales decline.
Competitive Landscape
In New Jersey Vapor Pens, Select holds rank #1 in July 2026 with no year-over-year rank change from #1, and no three-month shift as it also sat at #1 three months prior; that stability contrasts with RYTHM moving up from #8 year over year to #5 alongside a 43.9% sales increase, while Legend stayed at #3 with a 5.0% sales decline. Meanwhile, Fernway remained #2 year over year with a 6.0% sales gain as Simply Herb held #4 but contracted 7.7%, indicating Select’s unchanged #1 rank in July 2026 and peak at #1 imply a defended lead against gradual pressure from upward-migrating challengers like RYTHM.
Notable Products
Guava Melon Infused Pre-Roll (1g) posted the standout move in July 2026 with a 233.6% month-over-month surge to rank 1, while Classic Bites - Blueberry Gummies 10-Pack (100mg) slipped 4.4% at rank 4. Vapor Pens concentrated the leaderboard with seven of the top ten SKUs, including Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) up 16.8% at rank 2 and Legacy Series Briq 2 - Blue Dream Distillate Disposable (2g) up 23.7% at rank 3, indicating momentum is anchored in disposable formats. The dollar mix skews toward Vapor Pens as Pineapple Express alone generated $1,118,008 against more moderate Pre-Roll revenue, and additional pen SKUs rose between 15.1% and 25.9% while Edibles were mixed at ranks 4 and 6. The pattern implies Select is consolidating around high-velocity disposable pens while selectively testing incremental reach with a breakout Pre-Roll rather than broadening Edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
