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Mar-2026
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Overview
Market Insights Snapshot
In the vapor pen category, Select has demonstrated notable stability and growth across several states. In Arizona, Select maintained a consistent rank of 2nd place from January to March 2026, reflecting a steady climb in sales, reaching over 3.4 million by March. This consistency is also mirrored in Connecticut, where Select held the top position throughout the first quarter of 2026, with a significant sales increase from December 2025. Meanwhile, in Illinois and Massachusetts, Select has maintained its 2nd place rank, although sales in these states have shown a slight decline, particularly in Massachusetts, where March sales were lower compared to December. Notably, in New York, Select's ranking fluctuated, dropping to 17th place in March, indicating a potential area for strategic improvement.
In the edibles category, Select's performance in New Jersey remained stable with a consistent 3rd place ranking from December 2025 through March 2026, although sales saw a downward trend, with March figures being lower than those in December. This suggests a potential need for innovation or marketing efforts to boost consumer interest. The vapor pen category in New Jersey tells a different story, with Select holding the top rank, although sales have experienced fluctuations, indicating a competitive market environment. In Ohio, Select's ranking varied, showing a slight improvement from February to March as it moved from 10th to 9th place, suggesting a positive shift in consumer preference or market dynamics. However, Select did not appear in the top 30 brands for edible products in other states, highlighting a potential area for expansion or increased focus to capture more market share.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Select has maintained a dominant position, consistently ranking first from December 2025 through March 2026. Despite a noticeable decline in sales over this period, Select's leadership remains unchallenged, highlighting its strong brand presence and consumer loyalty. In contrast, Fernway has held the second position throughout the same timeframe, with sales figures trailing behind Select's but showing a more stable trend. Meanwhile, Legend consistently ranks third, indicating a clear tiered structure in the market. This stability in rankings suggests that while Select's sales have fluctuated, its market dominance remains robust, potentially due to brand strength or customer retention strategies that competitors have yet to overcome.
Notable Products
In March 2026, the top-performing product for Select was Classic Bites - Blueberry Gummies 10-Pack (100mg), maintaining its number one rank from previous months despite a decline in sales to 19,478. Classic Bites - Passion Fruit Gummies 10-Pack (100mg) saw an improvement, climbing back to the second position after dropping to third in February. Essentials Briq - Waui Wowie BDT Distillate Cartridge (1g) debuted at rank three, indicating a strong entry into the market. Essentials - Black Cherry Maduro Distillate Cartridge (1g) and ACE - Pineapple Express Liquid Diamonds Cartridge (1g) followed closely, securing the fourth and fifth ranks respectively. This marks a notable shift with vapor pens gaining prominence in the top five rankings for the first time in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
