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Dec-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Select shows a varied performance across different states. In Arizona, the brand maintained a stable position at rank 3 from September to November 2025, before slightly dropping to rank 4 in December. This indicates a minor decline in their market standing despite consistent sales figures. Meanwhile, Select has consistently held the top spot in Maryland throughout the last four months of 2025, showcasing their dominance in this state. However, in Missouri, the brand's performance was less impressive, failing to make it into the top 30 in December, which could signal challenges in maintaining market presence in this region.
Looking at other states, Select's performance in Illinois remains strong, holding a consistent rank 2 position from October to December 2025 after initially leading in September. This consistency highlights their robust market position in Illinois. In Connecticut, Select experienced some fluctuations, dropping to rank 4 in November but recovering to rank 3 in December, suggesting a competitive environment. On the other hand, in New York, Select showed an upward trend, improving from rank 18 in September to rank 16 by December, indicating a gradual increase in market share. These movements across states illustrate Select's varying levels of market penetration and competitiveness in the Vapor Pens category.
Competitive Landscape
In Maryland's Vapor Pens category, Select has maintained a stronghold as the top-ranked brand from September to December 2025, consistently outperforming its competitors in both rank and sales. Notably, Select's sales have shown a robust upward trend, culminating in a significant increase by December. This consistent performance positions Select favorably against competitors like Hellavated and RYTHM. While Hellavated has improved its rank from fourth to second place over the same period, and RYTHM has fluctuated between second and fourth, neither has managed to challenge Select's dominance. The sales figures for Hellavated and RYTHM, although increasing, remain substantially lower than Select's, highlighting Select's competitive edge in the Maryland market.
Notable Products
In December 2025, the top-performing product from Select was Elite Briq - Blue Dream BDT Distillate Disposable (2g) in the Vapor Pens category, which climbed to the number one spot with impressive sales of 8849 units. This product saw a significant rise from its previous rank of 5 in November 2025. Following closely, Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) maintained its strong performance, holding steady at rank 2 with sales of 8300 units. Meanwhile, Fruit Stiq - Key Lime Tide BDT Distillate Disposable (1g) slightly dropped to rank 3, after peaking at rank 2 in November. Lastly, Essentials Briq - Super Sour Diesel Distillate Disposable (2g) re-entered the rankings at position 4, showcasing a robust performance after being absent in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
