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Apr-2025
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Overview
Market Insights Snapshot
The performance of Select in the Vapor Pens category shows a strong presence across several states, with notable leadership in Arizona and Maryland, where the brand consistently holds the number one spot. This dominance indicates a strong consumer preference and possibly effective market strategies in these regions. In Illinois and Massachusetts, Select maintains a solid second place, suggesting a competitive but stable position. Meanwhile, in New Jersey, the brand has seen a decline from second to sixth place from January to April 2025, which could indicate increasing competition or market challenges.
In states like Missouri and Oregon, Select does not appear in the top 30 brands by April, signaling potential struggles in these markets. Conversely, in Nevada, Select has improved its ranking from fourth to third place, showing positive momentum. The absence of Select in the rankings for New York after January 2025 suggests a significant challenge in maintaining market presence. Overall, Select's performance varies significantly by state, with clear strengths and areas for potential growth or improvement.
Competitive Landscape
In the Illinois Vapor Pens category, Select consistently maintained its position as the second-ranked brand from January to April 2025. This stability in rank highlights Select's strong market presence, despite fluctuations in sales figures. Notably, Select's sales peaked in March 2025, indicating a potential seasonal or promotional influence. In contrast, &Shine experienced a significant drop from the top rank in March to fourth in April, suggesting potential volatility or competitive pressure. Meanwhile, Joos demonstrated a remarkable rise, securing the top position in April, which could signal a shift in consumer preference or effective marketing strategies. Ozone also showed competitive resilience, alternating between third and fourth positions, closely trailing Select in sales. These dynamics suggest that while Select remains a dominant player, the competitive landscape is fluid, with brands like Joos and &Shine posing significant challenges.
Notable Products
In April 2025, Select's top-performing product was the Essentials Fruit Stiq - Sweet Strawberry Oil Disposable (1g) in the Vapor Pens category, maintaining its number one rank from March with sales of 10,840 units. Following closely, the Fruit Stiq - Key Lime Tide BDT Distillate Disposable (1g) held the second position, consistent with its February rank. The Fruit Stiq - Blackberry Blast Distillate Disposable (1g) experienced a drop, moving from second place in March to third in April. The Essential Fruit Stiq - Go Go Guava Oil Disposable (1g) remained steady in fourth place across the months. Notably, the new entry, Essentials - Pineapple Express Oil Cartridge (1g), debuted at fifth place in April without prior data from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
