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Aug-2024
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Overview
Market Insights Snapshot
Select has shown remarkable consistency in the Vapor Pens category across multiple states. In Arizona, Select has maintained the top position from May through August 2024, indicating a strong and stable market presence. Similarly, in Illinois, the brand has consistently held the second spot over the same period. Notably, in Massachusetts, Select climbed from the second to the first rank in August, showcasing an upward trend in market dominance. However, in Missouri, the brand experienced fluctuations, with rankings disappearing in July but rebounding to the 12th position in August, which suggests some volatility in that market.
In Nevada, Select demonstrated a slight improvement, moving from the third to the second position in the Vapor Pens category. Meanwhile, Ohio saw Select peak at the first position in July before dropping back to the third position in August, indicating a highly competitive environment. The brand's performance in Oregon has been stable, maintaining the eighth position consistently from June to August. However, in Maryland's Edible category, Select was ranked eighth in May and August, with a notable absence in June and July, which could be seen as a gap in market penetration. These movements suggest that while Select is a strong player in the Vapor Pens category, there are areas for growth and stabilization, particularly in the Edibles segment.
Competitive Landscape
In the Maryland Vapor Pens category, Select has consistently maintained the top rank from May to August 2024, showcasing its strong market presence and consumer preference. Despite the steady competition, Select's sales have shown a significant upward trend, increasing from May's figures to August's peak. This growth is particularly notable when compared to Hellavated, which has held the second position throughout the same period but with relatively stagnant sales growth. Meanwhile, &Shine experienced a dip in rank in July before recovering in August, reflecting some volatility in its market performance. The sustained top ranking and increasing sales of Select indicate a robust brand loyalty and effective market strategy, positioning it well ahead of its competitors in Maryland's Vapor Pens market.
Notable Products
In August 2024, the top-performing product from Select was Snooze Bites - THC/CBN 1:1 Indica Blackberry Gummies 20-Pack, which reclaimed the first position with notable sales of 9935 units. Following closely, Essentials - Maui Wowie Oil Cartridge (1g) secured the second spot, showing a slight decline from its previous first position in July. Essentials Briq - Clementine BDT Distillate Disposable (2g) and Essentials Briq - Green Crush BDT Distillate Disposable (2g) debuted in third and fourth positions respectively. Essentials - Pineapple Express Distillate Cartridge (1g) rounded out the top five, moving up from its previous unranked status. Overall, the rankings saw significant shifts, with some new entries and others like Snooze Bites making a strong comeback.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
