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Aug-2025
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Overview
Market Insights Snapshot
In the realm of vapor pens, Select has demonstrated varied performance across different states. Notably, in Arizona, Select maintained its top position from May through July 2025 before slipping to the second rank in August. This indicates a slight decrease in dominance, though it remains a leading brand. In contrast, Maryland has consistently seen Select at the number one spot, showcasing its stronghold in that market. However, the story is different in New Jersey, where Select's rank dropped from seventh in May to twelfth by August, reflecting a significant decline in market position. Meanwhile, in New York, Select's fluctuating rankings, peaking at 13th in July and falling to 27th in August, suggest a volatile market presence.
Examining Select's performance in other states, Illinois has seen a consistent presence in the top three, highlighting a robust market engagement. Similarly, Massachusetts has witnessed Select maintaining a stable third rank from June through August, indicating a steady consumer base. Conversely, in Oregon, Select's absence from the top 30 after May suggests challenges in maintaining market traction. The vapor pen market in Connecticut also presents a stable scenario, with Select oscillating between the third and fourth positions, showing resilience despite competitive pressures. These insights reveal Select's varied performance, with strongholds in some states and challenges in others, reflecting the dynamic nature of the cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Select has shown notable resilience and adaptability, maintaining a strong presence in the top tier of the market. From May to August 2025, Select consistently ranked within the top three, peaking at the second position in June and July before slightly dropping to third in August. This fluctuation in rank is particularly interesting when compared to &Shine, which consistently held the top position throughout the same period. Despite Select's slight decline in rank, its sales figures remained robust, indicating a stable consumer base and effective market strategies. Meanwhile, Joos experienced more volatility, with its rank fluctuating from first in May to fourth in July, before recovering to second in August, suggesting potential challenges in maintaining consistent sales momentum. Rove and (the) Essence maintained mid-tier positions, with Rove climbing slightly from sixth to fifth, while (the) Essence remained steady at fourth. These dynamics highlight Select's competitive edge in sustaining high sales and rank amidst a shifting market landscape.
Notable Products
In August 2025, the top-performing product from Select was Essentials Fruit Stiq - Sweet Strawberry Oil Disposable (1g) in the Vapor Pens category, maintaining its number one rank from the previous month with sales of 10,326 units. Following closely was Fruit Stiq - Blackberry Blast Distillate Disposable (1g), which improved its rank from third in July to second in August. Fruit Stiq - Key Lime Tide BDT Distillate Disposable (1g) showed consistency, climbing from fourth place to third. Essential Fruit Stiq - Go Go Guava Oil Disposable (1g) slipped from first place in July to fourth in August. A new entry, Essentials Briq - Pineapple Express BDT Distillate Disposable (2g), debuted in fifth place, indicating a strong market introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
