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Jun-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Select remained concentrated in Vapor Pens at 92.88% share, while Edible held 5.96% and Flower 0.71%. Vapor Pens declined 0.74% year over year and 3.55% month over month, Edible fell 33.64% YoY and 10.39% MoM, and Flower surged 9,982.89% YoY and 88.20% MoM from a small base. Beverage expanded 25.82% YoY and 73.77% MoM, but together Beverage and Flower still account for just 1.04% share. With average price up 0.69% YoY to $35.02 alongside a 2.99% YoY sales decline, the mix shows reliance on a softening Vapor Pens core while nascent Beverage and Flower growth has not yet offset the double‑digit Edible contraction; the pattern implies the category breadth is widening but not yet material to overall sales trajectory.
The mix shifts imply Select is reinforcing a single‑category leadership posture even as it tests adjacencies: a 92.88% Vapor Pens share, paired with a 3.55% MoM decline there and a 10.39% MoM slide in Edible, leaves near‑term momentum tied to a category facing sequential pressure. The outsized but tiny‑base gains in Flower (88.20% MoM) and Beverage (73.77% MoM) indicate trial rather than scale, while the 9,982.89% YoY Flower jump against a 0.71% share shows early distribution expansion rather than demand elasticity. Being ranked 1 in Vapor Pens in Connecticut supports a positioning centered on flagship pen dominance, but the current month’s declines in the core and 2.99% YoY brand sales contraction suggest that sustaining leadership will require either stabilizing pen velocities or accelerating the tiny but fastest‑growing adjacencies into meaningful share.
Competitive Landscape
Ranked #1 in June 2026 with no YoY movement from #1, Select has held the top spot while competitor RYTHM advanced directionally from #7 to #5 and Simply Herb improved in rank from #6 to #4 despite a -1.8% YoY sales change; meanwhile, Fernway stayed at #2 with +10.7% YoY sales growth and Legend held #3 with +27.2% YoY, indicating pressure from below as challengers post double-digit percentage gains. With Select flat in rank over both the last three months (#1) and year (#1) while peers record +25.98% and +27.15% YoY gains, the pattern implies that Select’s leadership relies on defending share as faster-growing brands compress the gap rather than expanding a revenue lead in dollar terms.
Notable Products
Classic Bites - Passion Fruit Gummies 10-Pack (100mg) posted a -14.8% month-over-month decline and sat at rank 5 in June 2026, while Classic Bites - Blueberry Gummies 10-Pack (100mg) fell -8.2% at rank 3. In contrast, Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) climbed +32.2% to hold rank 1, and Legacy Series Briq 2 - Blue Dream Distillate Disposable (2g) in rank 2 inched up +1.4%. Four of the top ten are Vapor Pens, led by two Briq lines occupying ranks 1 and 2, indicating mix shift toward disposables as edibles contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
