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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Select is stocked at 1,007 licensed dispensaries across New York, Illinois, and 17 other states, 200 of them in New York, with the deepest coverage in New York, Queens, Rochester, Albany, and Astoria. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Vapor Pens carried 93.95% share with a year-over-year increase of 7.89% and a month-over-month dip of 0.91%, while Edible sat at 5.27% share with a 34.72% YoY decline and a 4.01% MoM drop; together these shifts lifted overall brand sales by 4.79% YoY even as the average price rose 2.41%. Smaller formats were volatile: Flower expanded 1,370.86% YoY but fell 11.78% MoM at just 0.34% share, and Beverage grew 84.18% YoY yet slid 16.79% MoM at 0.23% share, indicating that growth is concentrated in a single category despite experimentation at the edges. With Tincture & Sublingual rebounding 165.89% MoM after a 64.79% YoY contraction and Pre-Roll down 23.66% MoM, the pattern implies Select is doubling down on Vapor Pens while trimming peripheral exposure, sustaining total gains via the core despite mixed momentum elsewhere.
The concentration in Vapor Pens aligns with a number 1 rank in Vapor Pens within Connecticut and a top-state footprint in MD, suggesting a deliberate emphasis on leadership markets where incremental MoM softness of 0.91% can be absorbed by 7.89% YoY expansion. The 2.41% YoY increase in average price alongside a 93.95% mix concentration signals pricing power within the flagship format, while the 34.72% YoY decline in Edible and the 11.78% MoM pullback in Flower indicate limited cross-category diversification benefits at current scale; taken together, the pattern implies Select’s positioning is that of a category specialist leveraging rank leadership to trade price for share stability rather than broadening into slower or more volatile adjacencies.
Competitive Landscape
Select is ranked #1 in MD Vapor Pens in August 2026, unchanged YoY from #1, while Hellavated sits at #2 with a -2.6% YoY sales decline and RYTHM moved up from #4 to #3 with a -6.9% YoY trend; meanwhile, &Shine slipped from #3 to #4 with an -18.3% YoY change and Rove surged from #11 to #5 on +126.4% YoY growth. With Select holding #1 for three consecutive checkpoints (May 2026 at #1, June 2026 at #1, and August 2026 at #1) and competitors either contracting or rising from lower bases, the pattern implies Select’s current leadership is stable but faces potential pressure from fast-climbing challengers rather than from the immediate #2 and #3 spots.
Notable Products
Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) posted the steepest decline at -26.09% while sliding to rank 3, contrasting with Legacy Series Briq2 - Clementine BDT Distillate Disposable (2g) up 25.50% at rank 6, which indicates momentum is tilting within the Vapor Pens lineup. Legacy Series Briq 2 - Blue Dream Distillate Disposable (2g) held rank 1 with +11.95% MoM, whereas the Guava Melon Infused Pre-Roll (1g) fell -24.31% at rank 2, and four of the top ten are Vapor Pens, concentrating mix and reducing reliance on Pre-Roll and Edible slots. Classic Bites - Passion Fruit Gummies 10-Pack (100mg) dropped -12.45% at rank 8 as Classic Bites - Blueberry Gummies 10-Pack (100mg) rose +7.04% at rank 4, signaling Edibles are fragmenting rather than compounding. The pattern implies Select is consolidating around a few leading Vapor Pens while rotating out underperforming extensions, pointing to a portfolio that will favor depth in high-velocity SKUs over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
