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Nov-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Select has shown notable consistency and leadership in several states. In Maryland, Select has maintained its position as the top brand for four consecutive months, a testament to its strong market presence there. Meanwhile, in Illinois, Select has been holding a strong position, consistently ranking at second place, except for a brief moment in September 2025 when it claimed the top spot. This stability across key markets highlights Select's robust performance and ability to maintain consumer loyalty amidst competitive pressures.
However, Select's performance is not uniformly strong across all markets. In Missouri, the brand struggled to break into the top 30 in November 2025, indicating potential challenges in gaining traction in that market. Similarly, in New Jersey, Select experienced a drop from 7th to 11th place in November 2025, suggesting a need for strategic adjustments to regain its footing. These variations highlight the dynamic nature of the cannabis industry and underscore the importance for brands like Select to adapt and strategize according to regional market dynamics.
Competitive Landscape
In the Maryland vapor pens category, Select has consistently maintained its top position from August to November 2025, demonstrating a strong hold on the market. This consistent ranking at number one highlights Select's dominance and brand loyalty among consumers. In contrast, competitors such as Hellavated and RYTHM have experienced fluctuations in their rankings, with Hellavated moving from second to third place and RYTHM climbing from fourth to second place by November. Despite these shifts, neither brand has surpassed Select in sales, indicating Select's robust market presence. The sales trends suggest that while competitors are vying for position, Select's consistent performance could be attributed to its strong brand recognition and customer loyalty in Maryland.
Notable Products
In November 2025, Select's top-performing product was Guava Melon Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 15,730 units. The Fruit Stiq - Key Lime Tide BDT Distillate Disposable (1g) in the Vapor Pens category climbed to the second position, up from fourth in October, with notable sales of 7,399 units. Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) maintained a strong presence, ranking third, though it dropped slightly from its second-place position in October. Essentials Fruit Stiq - Sweet Strawberry Oil Disposable (1g) slipped to fourth place after leading in previous months. A newcomer to the top five in November, Essentials - Clementine BDT Distillate Cartridge (1g), entered at fifth place, highlighting a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
