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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Select concentrated 92.48% of sales in Vapor Pens, where sales fell 9.45% year over year and 3.76% month over month, while Edible held 6.86% share with a 34.87% YoY decline and a 2.85% MoM drop. Tiny categories were volatile: Concentrates rose 853.14% YoY and 226.06% MoM but still represented just 0.06% share, while Pre-Roll jumped 648.28% YoY yet slipped 25.40% MoM at 0.11% share. This pattern implies the brand’s top-line pressure (brand sales down 11.61% YoY) is primarily tied to Vapor Pens contraction, with outsized percentage gains in micro-categories too small to offset the core mix.
With an average price down 1.25% YoY to $34.78 and Vapor Pens averaging $39.76, the slight price softening has not arrested share concentration or category decline, suggesting price is a secondary lever relative to mix. Holding rank 1 in Vapor Pens in Maryland contrasts with a 3.76% MoM dip in the category, implying leadership must be defended through deeper penetration rather than expansion into adjacent categories where Beverage fell 47.26% YoY and 30.98% MoM and Tincture & Sublingual dropped 94.64% YoY and 44.91% MoM. The implication is that near-term positioning should prioritize stabilizing Vapor Pens velocity and defending state-level rank while using selective, test-and-learn pushes in Edible, where a 6.86% share offers the only scalable adjacency despite the 34.88% YoY decline.
Competitive Landscape
Select holds rank #1 in NJ Vapor Pens in May 2026 with no year-over-year rank change from #1, and no three-month movement from #1, indicating stability at the peak while competitors reshuffle below. Fernway sits at #2 with a -95.1% year-over-year sales change while holding its #2 rank, and Legend climbed from #5 to #3 as sales grew 63.1% year over year, signaling upward pressure immediately beneath the leader. Meanwhile, Rove jumped from #16 to #5 with a 158.0% year-over-year sales increase, and Simply Herb improved from #6 to #4 with a 2.6% uplift, suggesting that rapid risers are consolidating the top five. The pattern implies that Select’s unchanged #1 rank amid competitor rank gains (e.g., #5 to #3 and #16 to #5) points to a durable leadership position but rising contest for share within the top tier.
Notable Products
Guava Melon Infused Pre-Roll (1g) posted the steepest movement in May 2026 with a -23.8% month-over-month decline and a rank at 5, while Classic Bites - Blueberry Gummies 10-Pack (100mg) slipped -9.0% at rank 1. Legacy Series Briq 2 - Blue Dream Distillate Disposable (2g) rose 42.4% to rank 2, and Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) climbed 28.3% to rank 3 off $788,649, with Vapor Pens occupying ranks 2 through 3 and also 7 through 10, indicating six of the top ten are Vapor Pens. The combination of Vapor Pens expanding share via double-digit gains and Edibles holding rank 1 with a mild pullback implies Select is tilting assortment and demand toward higher-velocity Vapor Pens while Edibles provide a stable anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
