Market Insights Snapshot
In the edible category, Select has shown a consistent presence across multiple states. In Arizona, Select has maintained a position in the top 30 brands, though there was a slight drop in rank from October to November 2023. On the other hand, in Illinois, the brand has remained steady in the mid-30s ranking. Interestingly, in Massachusetts and Maryland, Select has managed to secure a position in the top 20 brands. However, in Missouri, the brand has seen a downward trend, falling from rank 34 to 44 from August to November 2023.
Looking at the Vapor Pens category, Select has proven to be a strong performer. In Arizona, the brand has consistently held the 2nd rank from August to November 2023. Similarly impressive performance can be seen in Maryland, where Select moved up from the 3rd rank to secure the 1st rank. In Nevada and Oregon, Select has maintained a steady position in the top 3 brands. However, in Washington, Select was not in the top 20 brands in October and November 2023, indicating potential areas for improvement.
In the Vapor Pens category in Arizona, Select has consistently maintained the second rank from August to November 2023, indicating a strong market presence. However, it's worth noting that STIIIZY has consistently outperformed Select, holding the top rank in the same period. This suggests that while Select has a strong foothold, there is still room for growth and competition. On the other hand, Timeless has shown some volatility, dropping to the seventh rank in October before bouncing back to the third rank in November. Meanwhile, Abstrakt has consistently held the fourth rank. This data suggests that while Select is a strong contender in the market, it faces stiff competition, particularly from STIIIZY.
In November 2023, the top-performing product from Select was the 'Essentials - Forbidden Fruit BDT Distillate Cartridge (1g)' from the Vapor Pens category, which climbed from the 5th position in October to the top spot. The 'Snooze Bites - THC/CBN 1:1 Indica Blackberry Gummies 20-Pack (100mg THC, 100mg CBN)' from the Edible category, which held the top position from August to October, slipped to the second position. The 'Essentials- GDP Distillate Cartridge (0.5g)', also from the Vapor Pens category, made a significant entrance to the third position. The 'Nano Bites - Peach Mango Gummies 20-Pack (100mg)' from the Edible category maintained its fourth position, while the 'Essentials - Wedding Cake Distillate Cartridge (1g)' from the Vapor Pens category entered the top five at the fifth position. The sales for the 'Essentials - Forbidden Fruit BDT Distillate Cartridge (1g)' reached 6,372 units in November.