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Apr-2026
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Overview
Market Insights Snapshot
In the realm of vapor pens, Select has demonstrated a strong presence across various states, with notable performances in Connecticut, Maryland, and New Jersey, where it consistently held the top rank from January to April 2026. Conversely, in Arizona, Select experienced a slight decline, moving from the second rank in March to fourth in April. This shift could indicate increased competition or market dynamics affecting their position. Meanwhile, in Illinois and Massachusetts, Select maintained a stable second position, showcasing their consistent market performance in these states.
When examining the edible category, Select's presence is limited to New Jersey, where it fluctuated between the third and fourth ranks over the first four months of 2026. This indicates a competitive landscape in the edibles market, with Select maintaining a respectable position. In New York, the brand did not break into the top 30 for edibles, suggesting potential growth opportunities or challenges in that market. The brand's overall performance in vapor pens across these states highlights a strong foothold, although the varying rankings suggest that Select must navigate diverse market conditions to maintain and improve its standings.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Select has maintained a dominant position, consistently ranking first from January to April 2026. This unwavering top rank highlights Select's strong market presence and consumer preference in the state. Despite a slight fluctuation in sales figures, Select's leadership remains unchallenged, with sales figures significantly higher than its closest competitor, Fernway, which has consistently held the second position. Legend, another competitor, remains in third place, indicating a stable but distant competition. The consistent ranking suggests that Select's brand loyalty and market strategies are effectively sustaining its leading position, even as competitors strive to close the gap. This analysis underscores the importance of continuous innovation and customer engagement for Select to maintain its competitive edge in the evolving vapor pen market in New Jersey.
Notable Products
In April 2026, the top-performing product from Select was Classic Bites - Blueberry Gummies 10-Pack (100mg) in the Edible category, maintaining its position at rank 1 with sales of 28,476. Classic Bites - Passion Fruit Gummies 10-Pack (100mg) also held steady at rank 2, showing consistent popularity. The Guava Melon Infused Pre-Roll (1g) climbed to rank 3, marking a significant rise from its previous absence in March. Classic Bites - Strawberry Peach Gummies 10-Pack (100mg) re-entered the rankings at position 4, while Essentials Briq - Pineapple Express BDT Distillate Disposable (2g) remained stable at rank 5. Overall, the Edible category dominated the top ranks, with notable consistency in product performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
