.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the realm of cannabis sales, Cookies demonstrates varied performance across different states and product categories. In Illinois, Cookies has shown a steady climb in the Flower category, advancing from rank 38 in January to 24 by April, indicating a positive trajectory in consumer preference. However, the brand's performance in the Vapor Pens category has been less impressive, maintaining a rank outside the top 30 after January. Meanwhile, New Jersey presents a mixed picture: while Cookies has achieved a commendable rank of 13 in the Flower category by April, its Vapor Pens have seen a decline, dropping to 29 from a rank of 19 in January, suggesting potential challenges in maintaining consumer interest in this category.
In Ohio, Cookies has maintained a relatively stable position in the Flower category, with minor fluctuations, ending at rank 17 in April. Notably, the Vapor Pens category in Ohio saw a significant leap from being unranked in March to reaching the 20th position in April, indicating a surge in popularity. In Massachusetts, the brand has improved its standing in the Flower category, moving from rank 58 in January to 49 by April, a positive sign of growth. However, the absence of Cookies in the top 30 brands in the Vapor Pens category in California suggests areas for improvement. These insights reflect the dynamic nature of the cannabis market and the varying consumer preferences across states.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Cookies has shown a dynamic performance from January to April 2026. Starting at rank 14 in January, Cookies experienced a dip in February, falling out of the top 20, but rebounded to rank 16 in March and climbed to 13 by April. This fluctuation in rank suggests a volatile market presence, potentially influenced by the competitive pressures from brands like RYTHM, which consistently maintained a higher rank, peaking at 6 in January. Meanwhile, Crops maintained a steady position, slightly outperforming Cookies, and Legend showed a stable rank around 14. Notably, Triple Seven (777) demonstrated significant improvement, surpassing Cookies in February and maintaining a competitive edge through April. These dynamics highlight the need for Cookies to strategize effectively to enhance its market position amidst strong competitors.
Notable Products
In April 2026, Blue Raz 2.83g from the Flower category reclaimed its top position in sales for Cookies, achieving a monthly sales figure of 6100. Mexican Flan 3.5g debuted strongly in the second position, indicating a successful product launch. Hollywood Pre-Roll 1g maintained a consistent third place, showing stable demand. Fried Bananas Infused Pre-Roll 1g entered the rankings at fourth position, demonstrating growing interest in infused products. Blue Raz Pre-Roll 1g, despite dropping from the top spot in March to fifth in April, continues to be a strong performer in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
