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Aug-2024
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Overview
Market Insights Snapshot
Cookies has shown a mixed performance across different states and product categories over the past few months. In California, the brand has made significant progress in the Flower category, climbing from the 58th position in May to 37th in August. However, in the Pre-Roll category, Cookies experienced fluctuating rankings, peaking at 34th in August after dropping to 42nd in July. The Vapor Pens category in California has remained relatively stable, with Cookies maintaining a position around the mid-20s. Notably, the brand did not make it into the top 30 for Flower in Michigan in May, but managed to rise to 56th by August, indicating a positive trend.
In Maryland, Cookies has shown consistent performance in the Flower category, holding steady around the 20th position. The Pre-Roll category saw the brand disappear from the rankings in June but recovered to 16th by August. Similarly, the Vapor Pens category in Maryland saw a jump from being unranked in June to 20th in August. In Ontario, the brand's performance has been less consistent, with notable declines in both the Flower and Pre-Roll categories, dropping to 47th and 46th respectively by August. The Vapor Pens category did not see Cookies in the top 30 rankings for most months, highlighting areas for potential improvement.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Cookies has maintained a relatively stable rank, hovering around the 25th to 26th positions from May to August 2024. This stability is noteworthy given the fluctuations observed in other brands. For instance, Kingpen has seen more volatility, with ranks ranging from 27th to 33rd during the same period. Similarly, Eighth Brother, Inc. experienced rank shifts between 27th and 30th. Meanwhile, Clsics has shown an upward trend, improving from 34th in May to 25th in August, potentially posing a future threat to Cookies' position. On the other hand, Cold Fire has seen a decline, dropping from 12th in May to 24th in August, which could indicate a shift in consumer preferences or market dynamics. These insights suggest that while Cookies has managed to maintain its rank, the competitive environment is dynamic, and continuous monitoring is essential to anticipate and respond to market changes effectively.
Notable Products
In August 2024, the top-performing product from Cookies was Ridgeline Lantz (3.5g) in the Flower category, maintaining its first-place ranking from July with a notable sales figure of $14,688. Mexican Flan (3.5g), also in the Flower category, held steady in the second position, showcasing a consistent performance with increasing sales. Pac Man (3.5g) emerged as a strong contender in the Flower category, climbing to third place from its fifth-place debut in July. The Gary Payton Pre-Roll (1g) maintained its fourth-place ranking from July, indicating stable sales. The 4 Cultivar Pre-Roll 4-Pack (2g) saw a drop from the top positions in previous months, landing in fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
