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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Cookies has demonstrated varied performance across different states and categories. In California, the brand's presence in the Flower category has seen a decline, with its ranking dropping from 43rd in June to 55th by September. This suggests a challenging market environment or increased competition. In contrast, the Vapor Pens category in California shows a more stable performance, with Cookies moving up to 38th place in September. Meanwhile, in Maryland, Cookies maintained a strong presence in the Flower category, albeit with a slight dip from 20th to 27th place over the four months, which might indicate market saturation or evolving consumer preferences.
Further east in New Jersey, the Flower category has seen Cookies holding a relatively strong position, maintaining a top 20 ranking throughout the months, although it did slip to 18th in September. This consistency in New Jersey highlights a solid consumer base or effective market strategies. However, in Illinois, the Vapor Pens category saw significant fluctuations, with Cookies peaking at 22nd in August before dropping to 36th in September, indicating potential volatility in consumer demand or supply chain challenges. In Michigan, the absence of Cookies in the top 30 for the Flower category during July and September suggests potential areas for growth or a need to reassess market strategies in that region.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Cookies has experienced fluctuations in its market position, reflecting dynamic competition. From June to September 2025, Cookies saw a slight improvement in rank from 17th to 14th in July and August, before dropping to 18th in September. This indicates a volatile market presence, especially when compared to competitors like Fresh Cannabis, which consistently maintained a higher rank, peaking at 12th in August. Meanwhile, Old Pal remained outside the top 20 for August, suggesting a less stable performance. Legend showed a notable rise from 30th in June to 17th in August, indicating a strong upward trend, while GreenJoy fluctuated but managed to surpass Cookies in September. These shifts highlight the competitive pressures Cookies faces, emphasizing the need for strategic adjustments to regain and maintain a stronger foothold in the New Jersey Flower market.
Notable Products
In September 2025, the top-performing product for Cookies was That Badu (3.5g) in the Flower category, maintaining its number one rank from the previous three months, despite a slight dip in sales to 4217 units. Ridgeline Lantz (3.5g) newly entered the rankings, securing the second position in the Flower category. The Triple Scoop Pre-Roll (1g) made its debut at the third rank in the Pre-Roll category, followed closely by Black Cherry Gelato Pre-Roll (1g) at fourth. Hollywood (3.5g) remained consistent at the fifth position in the Flower category, although its sales slightly decreased from the previous month. This analysis highlights the continued dominance of That Badu and the emergence of new contenders in the Cookies product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
