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Apr-2025
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Overview
Market Insights Snapshot
Cookies, a prominent cannabis brand, has shown varied performance across different states and provinces, particularly in the Flower category. In California, the brand has made significant strides, improving its ranking from 59th in January 2025 to 43rd by April 2025, indicating a positive trend in consumer preference. On the other hand, in Illinois, Cookies experienced a decline in its Flower category ranking, slipping from 38th in January to 47th in April. Meanwhile, Massachusetts saw a fluctuating performance, with Cookies' ranking improving from 56th in March to 48th in April. Notably, the brand did not make it into the top 30 in Alberta and British Columbia during this period, indicating potential challenges in these regions.
In the Vapor Pens category, Cookies has maintained a consistent presence in some markets. In Washington, the brand held steady at 21st place from February to April 2025. However, in New Jersey, the brand saw a significant drop from 11th place in January to 24th by April, pointing to increased competition or changing consumer preferences. In Ontario, Cookies was not ranked in the top 30 after January, which could indicate a decline in market presence. The Pre-Roll category in Maryland showed positive momentum, with the brand maintaining a position in the top 20 from February to April. These movements highlight Cookies' varying success across different regions and product categories, suggesting areas for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Cookies has experienced fluctuations in its market position over the first four months of 2025. Maintaining a steady rank of 16th in January and February, Cookies slipped to 18th in March before recovering to its original position in April. This period saw a general decline in sales for Cookies, with April sales dropping to their lowest point. In contrast, The Lid demonstrated a significant upward trajectory, climbing from 19th in January to a peak of 13th in February, with sales figures surpassing Cookies by a notable margin. Similarly, Pete's Farmstand consistently outperformed Cookies, maintaining a top 10 position for most of the period, despite a dip in April. Meanwhile, Brute's Roots and Find. hovered around the same rankings as Cookies, with Brute's Roots slightly outperforming Cookies in January and February. These dynamics highlight the competitive pressures Cookies faces in maintaining its market share amidst more aggressive competitors.
Notable Products
In April 2025, TQ Sunrise Pre-Roll (1g) emerged as the top-performing product for Cookies, climbing from fourth place in March to first place with sales of 4944 units. The Adios Mother Fucker Natural Terp Cartridge (1g) also showed significant improvement, moving up to second place from not being ranked in March, with notable sales figures. Mexican Flan Pre-Roll 2-Pack (1g) retained a strong presence, ranking third, though it had been second in February. Ridgeline Lantz (3.5g) saw a decline in its ranking, dropping from first in March to fourth in April. Blue Raz (3.5g) experienced the most significant drop, falling from second in March to fifth in April.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
