.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cookies has shown varied performance across different states and categories, reflecting its dynamic presence in the cannabis market. In Alberta, the brand's Flower category has seen an upward trend, moving from outside the top 30 to achieving a rank of 30 by January 2025. This indicates a growing acceptance and popularity of their products in this region. Meanwhile, in California, the Flower category remained relatively stable around the mid-50s rank, while Pre-Rolls improved from 57th to 44th, suggesting a stronger market penetration in Pre-Rolls. Notably, the Vapor Pens category in California experienced a fluctuation with a dip but managed to recover back to the 35th rank by January 2025. This mixed performance across categories highlights the brand's ability to adapt and grow in a competitive market.
In Maryland, Cookies' Flower category demonstrated a strong performance, consistently ranking within the top 30, peaking at 16th in December 2024 before slightly dropping to 20th. This indicates a robust market presence and consumer preference for Cookies' Flower products. However, in Michigan, the Flower category did not make it into the top 30 in January 2025, suggesting potential challenges or intense competition in this market. In Ontario, while the Pre-Roll category saw a decline from 53rd to 67th, the Vapor Pens category maintained a steady presence in the top 30, showcasing a stable demand for their vape products. Across these states and categories, Cookies' performance highlights both opportunities for growth and areas that may require strategic adjustments.
Competitive Landscape
In the Maryland flower category, Cookies has demonstrated a fluctuating yet promising trajectory in brand ranking and sales. From October 2024 to January 2025, Cookies improved its rank from 23rd to 20th, indicating a positive trend in market presence. Notably, Cookies achieved its highest rank of 16th in December 2024, coinciding with its peak sales during this period. This suggests a strong consumer response to Cookies' offerings, even as competitors like LivWell and the Essence maintained slightly higher ranks throughout. LivWell, for instance, consistently ranked higher, peaking at 17th in November 2024, while the Essence held a steady position, fluctuating between 18th and 19th. Meanwhile, gLeaf (Green Leaf Medical) and Legend (MD) trailed behind Cookies, with Legend (MD) not even making it into the top 20 until December 2024. This competitive landscape highlights Cookies' ability to capture market share amidst strong competition, suggesting potential for further growth in the Maryland flower market.
Notable Products
In January 2025, the top-performing product for Cookies was Ridgeline Lantz (3.5g) in the Flower category, maintaining its position as the number one seller with sales of 6,351. Mexican Flan (3.5g), also in the Flower category, improved its ranking from fifth in December 2024 to second in January 2025, indicating a notable increase in popularity. TQ Sunrise Pre-Roll (1g) secured the third spot, consistent with its performance in November 2024. That Badu (3.5g) saw a resurgence, climbing back to fourth place after not ranking in December 2024. Cereal a La Mode Pre-Roll (1g) rounded out the top five, having dropped from its first-place ranking in November 2024, reflecting a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
