Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Decline

Trend

6-Month

867

Product Count

SKUs

$22.26

Avg Price

-36.2%

YoY Sales Change

-16.5%

YoY Price Change

Cookies is a globally recognized and regarded cannabis brand founded by Bay Area rapper Berner in 2012, initially renowned for its unique marijuana strain but having since evolved into an inspirational cultural lifestyle enterprise encompassing the worlds of fashion, music, and sports. Despite facing legal disputes over alleged mismanagement of investor funds, the brand continues to thrive, amassing numerous strains like Cereal Milk, Gelatti, and London Pound Cake 75, reaching a valuation of $1 billion, and securing the honor as AdAge's first cannabis brand ever in its list of America's Hottest Brands of 2021. Cookies' influence extends beyond cannabis, permeating other sectors, underscored by its influential position in California and its ubiquity across various physical and virtual outlets.
Cookies

Where to Buy

Cookies is stocked at 972 licensed dispensaries across Washington, New Jersey, and 24 other states, 141 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Vancouver, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Cookies Sales

Market Insights Snapshot

Cookies Historical Sales by Category

In August 2026, Cookies concentrated 54.06% of sales in Flower, where year-over-year sales fell 39.30% and month-over-month declined 15.91%, while Vapor Pens held 30.93% share with a 22.64% YoY drop and a 2.47% MoM dip. Pre-Roll accounted for 10.56% share despite a 57.18% YoY contraction, yet it was the only category growing MoM at 10.83%, contrasting with Concentrates, which surged 159.21% YoY but shrank 25.64% MoM and represented just 3.65% share. Edible and Beverage were minor at 0.46% and 0.35% share and both slid MoM by 28.09% and 31.97% respectively, contributing to overall brand sales being down 36.20% YoY and the average price down 16.48% YoY. The pattern implies a retrenchment in core Flower and Vapor Pens while a tactical MoM rebound in Pre-Roll offsets some pressure, indicating near-term volume is leaning on mix shifts rather than price-led expansion.

These shifts suggest Cookies is migrating toward a narrower core anchored by Flower and Vapor Pens while testing opportunistic rebounds in Pre-Roll, with Concentrates’ 159.21% YoY spike but 25.64% MoM decline signaling volatility rather than sustained traction. With Flower ranked 17 in New Jersey and Vapor Pens’ share near one-third amid a 2.47% MoM dip, the brand’s positioning tilts toward defending scale categories even as pricing at $22.26 and a 16.48% YoY price decrease indicate discount-enabled volume that has not prevented a 36.20% YoY sales contraction. The implication is a defensive stance: preserving shelf space in top-volume categories while using selective category pulses (e.g., the 10.83% MoM Pre-Roll uptick) to stabilize rank rather than expand breadth.

Aug-2026 Rank
Flower
Pre-Roll
Vapor Pens
Concentrates
34
40
65
36
52
17
31
35
34
16
7
45
48
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
54.1%
$37.02
-39.3%
-15.9%
Vapor Pens
30.9%
$27.46
-22.6%
-2.5%
Pre-Roll
10.6%
$6.09
-57.2%
+10.8%
Concentrates
3.6%
$37.25
+159.2%
-25.6%
Edible
0.5%
$15.19
-26.6%
-28.1%
Beverage
0.4%
$8.14
-65.8%
-32.0%
Cookies

Competitive Landscape

Cookies sits at rank #17 in August 2026, slipping 1 position year over year from #16, and down 1 place from #16 in May 2026 while still trailing its peak of #13 reached in April 2026; in contrast, Ozone holds #1 despite a -18.35% year-over-year sales change from a prior #2, and Find. climbed from #5 to #2 with +39.23% year-over-year sales, indicating that Cookies’ slight rank erosion amid upward moves by faster-advancing competitors implies a share drift that will persist unless rank momentum reverses.

Cookies market ranking for NJ Flower

Cookies

Notable Products

Cinnamon Milk Pre-Roll (1g) posted the standout move in August 2026 with a +129% month-over-month surge to rank 2, while Hollywood (3.5g) slid -26% to rank 6, signaling a sharp rotation toward fast-turn Pre-Rolls over mid-tier Flower. Blue Suede Pre-Roll (1g) rose +49% to hold rank 1, and Mexican Flan Pre-Roll (1g) fell -26% at rank 7, meaning six of the top ten are Pre-Roll SKUs, consolidating volume into a few winners as weaker Pre-Rolls lose share. Ridgeline Lantz (3.5g) grew +16% at rank 4 even as Fried Bananas (3.5g) declined -23% at rank 10, pointing to a bifurcation inside Flower where a single cultivar offsets broader softness. The pattern implies Cookies is tilting assortment and marketing toward Pre-Roll velocity while concentrating Flower bets on fewer high-performing strains to stabilize category mix.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Blue Suede Pre-Roll (1g)
Pre-Roll
3
5
8
1
1
+49.3%
Cinnamon Milk Pre-Roll (1g)
Pre-Roll
6
4
6
5
2
+129.3%
Pomegranate Shake Pre-Roll (1g)
Pre-Roll
>10
3
7
>10
3
Ridgeline Lantz (3.5g)
Flower
>10
10
9
9
4
+15.9%
Vienna (3.5g)
Flower
>10
>10
>10
>10
5
Hollywood (3.5g)
Flower
>10
>10
1
2
6
-25.7%
Mexican Flan Pre-Roll (1g)
Pre-Roll
>10
>10
5
3
7
-25.7%
Ridgeline Lantz Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
8
Long Island Pre-Roll (1g)
Pre-Roll
7
9
>10
>10
9
Fried Bananas (3.5g)
Flower
>10
>10
>10
4
10
-22.7%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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