.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Cookies leaned even harder into Flower, which held 64.44% share despite a 13.75% year-over-year decline and a 6.50% month-over-month drop, while Vapor Pens rose to 22.06% share on a 12.47% month-over-month lift but remained down 30.06% year over year. Pre-Roll slid to 11.27% share with a 48.37% year-over-year decline and a 5.47% month-over-month dip, and Concentrates, though up 31.44% year over year, contracted 28.27% month over month to just 1.38% share; Edible and Beverage together stayed under 0.85% share with year-over-year declines of 45.01% and 55.55% respectively. With brand-wide sales down 23.58% year over year and average price essentially flat at -0.64% year over year, the mix indicates over-reliance on Flower and under-scaled diversification, implying volume headwinds outweigh modest pricing stability.
The pattern implies Cookies’ positioning is tethered to a Flower-first identity (ranked 18 in Flower in New Jersey) while growth options hinge on stabilizing non-Flower lines: Vapor Pens’ month-over-month gain of 12.47% offers a near-term offset, but Pre-Roll’s 48.37% year-over-year drop and Concentrates’ 28.27% month-over-month pullback limit category breadth. With top state OH concentrating exposure and Beverage’s 9.32% month-over-month rise from a 0.38% share base too small to matter, the mix suggests Cookies needs Vapor Pens to keep comping up while Flower declines moderate, or risk further share compression as category weights remain skewed.
Competitive Landscape
Cookies sits at rank #19 in OH Flower in May 2026, improving 21 positions year over year from #40, yet slipping 3 spots since February 2026 when it peaked at #16; this mix of a 21-rank YoY climb and a 3-rank quarter-over-quarter dip indicates momentum with recent friction. While Riviera Creek held at #1 after moving up from #2 and did so despite a -10.07% YoY sales change, RYTHM advanced from #7 to #2 on 49.23% YoY sales growth, and Klutch Cannabis jumped from #16 to #3 with 161.12% YoY sales growth; against that backdrop, Cookies’ #19 position versus its #16 peak in February 2026 signals that closing the gap now requires near-term share capture against brands with sharper upward rank velocity.
Notable Products
Fried Bananas Infused Pre-Roll (1g) set the tone with a -14.6% month-over-month decline to rank 3, while Hollywood Pre-Roll (1g) fell harder at -26.2% to rank 6, indicating pressure within infused and classic pre-rolls despite Apples & Bananas Pre-Roll (1g) jumping +53.8% to rank 2. Four of the top ten are Pre-Roll SKUs, yet the largest dollar driver sits in Vapor Pens as Blue Raz Full Spec CO2 iKrusher Disposable (1g) holds rank 1 with $191,357, and Flower volatility is evident with Mexican Flan (3.5g) sliding -39.3% to rank 8 against Ridgeline Lantz (3.5g) at rank 5. The pattern implies Cookies is leaning on a flagship vapor pen for headline share while reallocating around pre-roll churn and Flower swings to balance volume and margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
