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Jul-2025
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Overview
Market Insights Snapshot
In examining the performance of Cookies across various states and provinces, notable trends emerge in the Flower category. In California, Cookies experienced a downward trajectory, slipping from 37th in April to 51st by July, indicating a possible challenge in maintaining its competitive edge in a highly saturated market. Meanwhile, in Maryland, the brand maintained a relatively stable position, hovering around the 20th rank, suggesting a consistent consumer base in that state. In contrast, New Jersey showed more promising results, with Cookies securing a consistent top 20 position, which could imply stronger brand recognition or preference in this region. It's important to note the absence of Cookies from the top 30 in Nevada in June and July, potentially signaling a need for strategic adjustments or increased marketing efforts in this area.
When analyzing the Vapor Pens category, Cookies demonstrated mixed results. In Illinois, the brand re-entered the top 30 in May at 19th place, though it experienced fluctuations, dropping to 38th in June before bouncing back to 22nd in July. This volatility might reflect shifting consumer preferences or competitive pressures. On the other hand, New Jersey presented a positive trajectory for Cookies, with the brand climbing to 11th place by July, indicating a strengthening market position. However, in Washington, Cookies maintained a steady 26th rank throughout the observed months, suggesting a stable yet unspectacular performance. The absence of Cookies from the top 30 in Ontario for Vapor Pens could indicate a need for market penetration strategies in the province.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Cookies has experienced fluctuating rankings from April to July 2025, indicating a dynamic market presence. In April, Cookies held the 17th position, which slightly declined to 19th in May, improved to 16th in June, and then dropped back to 19th in July. This suggests a competitive struggle to maintain a consistent top-tier position. Notably, Pete's Farmstand consistently outperformed Cookies, maintaining a higher rank except in June, where it briefly fell to 23rd. Meanwhile, Grown Rogue showed a positive trend, moving from 21st in April to 18th by July, surpassing Cookies in the final month. Additionally, Find. and Legend both showed signs of volatility, with Legend making a significant leap to 20th in July. These shifts highlight the competitive pressure Cookies faces, emphasizing the need for strategic adjustments to capture and sustain market share in New Jersey's Flower category.
Notable Products
In July 2025, That Badu (3.5g) maintained its position as the top-performing product for Cookies, with impressive sales figures reaching 5744 units. Blue Razz (3.5g) held steady in the second position, demonstrating consistent popularity over the past few months. Black Cherry Gelato (3.5g) made its debut in the rankings at third place, indicating a strong market entry. Cinnamon Milk Pre-Roll (1g) secured the fourth spot, showcasing a rise in preference for pre-rolls. The Green Monke x Cookies CBD/THC Georgia Pie Peach Iced Tea shifted from fourth to fifth place, reflecting a slight decline in beverage sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
