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Jun-2024
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Overview
Market Insights Snapshot
The performance of Cookies across various states and categories reveals a mixed bag of results, with notable movements in specific markets. In California, Cookies demonstrated resilience in the Flower category, climbing from 61st in March to 48th in June, despite a dip in May. However, the Pre-Roll category saw a more stable yet modest performance, consistently hovering around the mid-30s. Interestingly, the Vapor Pens category in California showed a downward trend, slipping from 25th in March to 28th in June, indicating potential challenges in maintaining market share in this segment. Meanwhile, in Maryland, Cookies showed strong performance in the Flower category, maintaining a top 20 position throughout the months, although their ranking in Pre-Rolls dropped out of the top 30 by June, which could be a cause for concern.
In other states like Illinois, Cookies had a fluctuating presence in the Flower category, starting at 25th in March, dropping out of the top 30 in May, and then rebounding to 27th in June. This volatility suggests a competitive market environment. The brand's performance in the Vapor Pens category in Colorado and Missouri was less impressive, with rankings not making it into the top 30 after initial entries. Meanwhile, in Ontario, Cookies showed a steady decline in the Flower category, moving from 25th in March to 31st by June, but saw a more positive trend in the Pre-Roll category, climbing from 32nd in March to 25th by June. These mixed results across different categories and states highlight the dynamic nature of the cannabis market and the varying levels of competition and consumer preferences Cookies faces.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Cookies has experienced fluctuations in its rank and sales over the past few months. Starting at rank 16 in March 2024, Cookies dropped to 23 in April, then climbed back to 20 in May, and slightly improved to 19 in June. This volatility indicates a competitive market where brands like Old Pal and Kind Tree Cannabis are also vying for consumer attention. Notably, Kind Tree Cannabis showed a strong performance, consistently ranking higher than Cookies in most months, peaking at rank 13 in May. Meanwhile, Old Pal saw a significant rank improvement in April, surpassing Cookies, but then dropped again in June. Another competitor, Roll One, maintained a steady position around the 18th rank, indicating consistent performance. These dynamics suggest that while Cookies remains a notable player, it faces stiff competition and must strategize to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product for Cookies was the 4 Cultivar Pre-Roll 4-Pack (2g), maintaining its first-place rank for the fourth consecutive month with sales reaching 9322 units. The BernieHana Butter Pre-Roll (1g) also held steady in the second position, showing consistent performance with 8875 units sold. The Mexican Flan (3.5g) remained in the third spot, slightly increasing its sales to 7726 units from the previous month. The Ridgeline Lantz (3.5g) entered the rankings in fourth place, while the Medellin Pre-Roll (1g) maintained its fifth position despite a slight decline in sales. These rankings indicate a strong and stable performance for Cookies' top products, with minimal changes from previous months.
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