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Dec-2025
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Overview
Market Insights Snapshot
Cookies, a prominent cannabis brand, has shown varied performance across different states and product categories. In California, the brand experienced fluctuations in its rankings. For example, in the Flower category, Cookies moved from 48th to 40th between September and October 2025 but slipped back to 48th by December. Similarly, the Pre-Roll category saw a decline from 42nd to 65th by December. Meanwhile, in Illinois, Cookies maintained a steady position in the Pre-Roll category, consistently ranking around 21st, but showed a notable improvement in the Vapor Pens category, climbing from 42nd in September to 25th by December. This indicates a growing preference for Cookies' Vapor Pens among consumers in Illinois.
In Massachusetts, Cookies faced challenges, particularly in the Flower category, where it fell from 54th in October to 67th by December. The brand's performance in Maryland was more encouraging, with a steady rise in the Flower category from 27th in September to 20th by December, reflecting increased consumer interest. However, Cookies did not make it into the top 30 in some states, such as Missouri and New York, indicating potential areas for growth. Notably, in Ohio, the brand saw significant growth in the Flower category, jumping from 32nd in September to 20th by December, highlighting a successful penetration into this market segment.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Cookies has demonstrated a noteworthy upward trajectory in brand rank and sales, indicating a strong market presence and growing consumer preference. Starting from a rank of 32 in September 2025, Cookies climbed to the 20th position by December 2025, showcasing a significant improvement. This rise is accompanied by a substantial increase in sales, particularly notable in December, where Cookies' sales approached those of leading brands. In contrast, brands like Moxie and the Essence experienced fluctuating ranks and sales, with Moxie dropping out of the top 20 in October. Meanwhile, Find. and Herbal Wellness Center maintained relatively stable positions, with Find. slightly ahead of Cookies in December. This data suggests that Cookies is effectively capturing market share and could potentially challenge higher-ranked competitors if the current trend continues.
Notable Products
In December 2025, Cookies' top-performing product was Cinnamon Milk (3.5g) in the Flower category, maintaining its leading position from October and November. Blue Raz (2.83g) climbed to the second position from fifth place in November, with notable sales of 5248 units. Hollywood (3.5g) secured the third rank, improving from fourth place in November. Ridgeline Lantz (3.5g) slightly fell to fourth position from third in November. Gary Payton Pre-Roll (1g) dropped to fifth place, down from its second rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
