Market Insights Snapshot
The performance of the Cookies brand has shown significant variations across different states and categories. In California, the brand has consistently ranked within the top 50 across all categories, with notable improvements in the Flower and Pre-Roll categories, where it moved up from ranks 51 and 52 in July 2023 to ranks 33 and 32 respectively in October 2023. The brand's performance in Illinois and Maryland has also been commendable, maintaining steady rankings within the top 50. However, it's worth noting that Cookies was not among the top 20 brands in the Concentrates category in Nevada in July 2023, indicating room for growth in this market.
On the other hand, the brand has had a mixed performance in other states. In Arizona, the brand's ranking in the Flower category dropped from 78 in August 2023 to 82 in September 2023, while its ranking in the Pre-Roll category remained fairly steady. The brand's performance in the Flower category in Colorado and Washington showed a declining trend, with rankings dropping to 58 and 75 respectively in October 2023. Interestingly, in Ontario, the brand made significant strides in the Flower category, moving up from rank 89 in July 2023 to rank 46 in October 2023. These trends provide valuable insights into the brand's performance and potential areas of focus for future growth.
In the California Flower category, Cookies has shown a consistent upward trend from July to October 2023, improving its rank from 51 to 33. This positive trajectory indicates a growing market presence, outperforming competitors like 710 Labs and Time Machine, which have struggled to maintain their ranks within the top 20 brands. However, Cookies still faces stiff competition from brands like Ole'4 Fingers and Cruisers, which have consistently ranked higher. Notably, Cruisers, despite a dip in rank in October, has consistently achieved higher sales than Cookies, indicating a strong customer base. The data suggests that while Cookies is gaining ground, it needs to further boost its sales to compete effectively with these top-performing brands.
In October 2023, Cookies' top-performing product was 'Gary Payton (3.5g)' from the Flower category, maintaining its number one rank from the previous three months. It saw a significant increase in sales, with October's figure reaching 11,837 units sold. The second best-selling product was a new entry, 'Mexican Flan (3.5g)', also from the Flower category, selling 10,112 units. 'BernieHana Butter Pre-Roll (1g)' from the Pre-Roll category held onto its third-place position from August and September. The 'Gary Payton Pre-Roll (1g)', however, dropped from its second-place spot in September to fifth place in October.