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Aug-2025
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Overview
Market Insights Snapshot
In the California market, Cookies has seen varied performance across different categories. In the Flower category, the brand has struggled to maintain a top 30 position, with rankings fluctuating around the 50s, which indicates a challenging competitive landscape. On the other hand, in the Pre-Roll category, Cookies showed a temporary improvement in July 2025, reaching rank 33, but couldn't sustain this momentum in August. The Vapor Pens category has been relatively stable for Cookies in California, with rankings hovering around the 40s, suggesting a consistent, albeit modest, presence in the market. Such fluctuations highlight both the competitive pressures and the potential for growth in these categories if strategic adjustments are made.
Looking at other states, Cookies has shown promising performance in New Jersey, particularly in the Flower category where the brand consistently ranks within the top 20. This stability indicates strong consumer demand and brand recognition in this market. In contrast, the Ontario market presents more of a challenge, with Cookies failing to break into the top 30 in any category. This could point to either a less developed market presence or intense local competition. In Maryland, the brand's performance in the Pre-Roll category was notable early in the year but saw a decline, emphasizing the importance of maintaining momentum and adapting to market changes. These insights across various markets underscore the diverse challenges and opportunities Cookies faces as it navigates the competitive cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Cookies has shown a steady improvement in its ranking, moving from 18th place in May 2025 to 15th place by August 2025. This upward trend in rank is accompanied by a consistent increase in sales, suggesting a strengthening market presence. However, Cookies faces stiff competition from brands like Triple Seven (777), which, despite fluctuating rankings, maintained higher sales figures, particularly in May 2025. Another notable competitor, The Lid, surged to a 9th place ranking in July 2025, highlighting the dynamic nature of the market. Meanwhile, Find. and Legend have shown significant rank improvements, with Legend moving from outside the top 20 to 17th place by August 2025. These shifts indicate a competitive environment where Cookies must continue its growth trajectory to maintain and improve its market position.
Notable Products
In August 2025, the top-performing product from Cookies was That Badu (3.5g) in the Flower category, maintaining its first-place rank from July with a notable sales figure of 6285. Blue Razz (3.5g), also in the Flower category, secured the second position, consistent with its ranking in July, showing a steady performance. The Adios Mother Fucker Natural Terp Cartridge (1g) in the Vapor Pens category emerged in third place, making its first appearance in the rankings. Ridgeline Lantz Pre-Roll (1g) entered the rankings at fourth place, indicating a new interest in the Pre-Roll category. Cinnamon Milk (3.5g) dropped to fifth place, a decline from its previous third position in June, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
