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Nov-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis sales, Cookies has shown varied performance across different categories and states. In California, the brand's performance in the Flower category has been inconsistent, fluctuating between ranks 47 and 54 over the past months, reflecting a challenging market environment. Conversely, in Illinois, Cookies has seen a more promising trajectory in the Flower category, improving its rank from 44 to 38 by November 2025. Interestingly, in New Jersey, Cookies has maintained a strong presence, especially in the Flower category, where it has consistently ranked within the top 21, peaking at rank 14 in August, which suggests a favorable reception in this state.
On the other hand, the Pre-Roll category presents a mixed bag for Cookies. In Illinois, the brand made a notable entry into the top 30 in October 2025, securing the 25th rank, which is a significant achievement considering its absence in the previous months. However, in New Jersey, Cookies was unable to maintain its ranking in the top 30 by October. The Vapor Pens category tells another story, where Cookies has shown resilience in Ohio, re-entering the top 35 in November after being unranked in September. This varied performance across categories and states highlights the brand's strategic challenges and successes in navigating the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Cookies has experienced fluctuations in its ranking, moving from 14th place in August 2025 to 18th in November 2025. This shift is notable as it reflects a decline in sales over the months, although there was a slight recovery in November. Competitors like Good Green have also seen a decline from 8th to 19th place, suggesting a broader market trend. Meanwhile, Legend has shown resilience, moving up to 16th place in November, indicating a potential threat to Cookies' market position. Additionally, Full Tilt Labs has made a significant leap from being outside the top 20 to 17th place, showcasing their growing influence. These dynamics highlight the competitive pressures Cookies faces, emphasizing the need for strategic adjustments to maintain and improve its market standing.
Notable Products
In November 2025, the top-performing product for Cookies was the Gary Payton Pre-Roll (1g) in the Pre-Roll category, achieving the number 1 rank with sales of 5,393 units. The Ridgeline Lantz (3.5g) from the Flower category climbed to the second position, up from its third position in September. Cinnamon Milk (3.5g) maintained its strong presence, ranking third in November after holding the second spot in October. The Apples & Bananas Pre-Roll (1g), although it dropped to fourth place in November, had previously held the top position in October. Lastly, Blue Raz (2.83g) entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
