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Oct-2025
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Overview
Market Insights Snapshot
Cookies has shown a varied performance across different states and categories. In California, the brand has seen some fluctuations in the Flower category, moving from 51st place in July to 45th in October, indicating a positive trend, albeit not breaking into the top 30. In contrast, their Pre-Roll category saw a drop out of the top 30 in August but managed a slight recovery to 43rd in October. Notably, in the New Jersey market, Cookies' Flower products have experienced a decline from 14th to 21st place from July to October, suggesting a significant decrease in their competitive standing. Meanwhile, in Illinois, Cookies made its debut in the Pre-Roll category rankings at 28th place in October, which represents a new entry into the competitive landscape of this category.
In terms of vapor pens, Cookies has had mixed results across states. In Washington, the brand's ranking in Vapor Pens has gradually declined from 26th in July to 36th in October, indicating a downward trend. On the other hand, in Illinois, Cookies experienced a dip in rankings in September but managed to climb back to 37th place by October, showing some resilience. The New York market presented challenges for Cookies in the Flower category, where it has not been able to secure a spot in the top 30, indicating room for improvement. Overall, while Cookies has had some successes, there are clear areas where the brand could focus on improving its market position and category performance.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Cookies has experienced a notable decline in its ranking and sales over the past few months. Starting from a rank of 14th in July 2025, Cookies has slipped to 21st by October 2025, indicating a significant drop in its market presence. This downward trend in rank is mirrored by a decrease in sales, from $799,612 in July to $603,238 in October. In contrast, Good Green and the Essence have shown more resilience, with Good Green maintaining a higher sales volume despite a similar downward trend in rank, and the Essence improving its rank from 28th in July to 19th in October. Meanwhile, Superflux and Niche have fluctuated in the rankings, with Superflux making a notable jump to 22nd in October from 32nd in September, suggesting some volatility in the market. These shifts highlight the competitive pressures Cookies faces, as it contends with brands that are either stabilizing or improving their positions in the New Jersey Flower market.
Notable Products
In October 2025, the top-performing product from Cookies was Apples & Bananas Pre-Roll (1g), which secured the number one rank with notable sales of 4520 units. That Badu (3.5g), which had consistently held the top position from July to September, slipped to the second rank with sales of 3963 units. Cinnamon Milk (3.5g) climbed to third place, showing a significant rise from being unranked in September, with sales figures reaching 3929 units. Blue Razz (3.5g) experienced a drop in ranking, moving from second in earlier months to fourth in October, while Gary Payton (3.5g) entered the rankings at fifth place. This shift indicates a dynamic change in consumer preferences within the Cookies brand for October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
