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Mar-2026
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Overview
Market Insights Snapshot
The performance of Cookies across various states and categories presents a mixed picture. In California, Cookies' presence in the Flower category has seen a decline, with the brand not making it into the top 30 rankings for the first few months of 2026 after holding positions 55 and 78 in December 2025 and January 2026, respectively. This trend is mirrored in the Vapor Pens category, where Cookies slipped from 56th in December 2025 to 66th in January 2026, eventually falling out of the top 30. On the other hand, in Massachusetts, Cookies demonstrated a positive trajectory within the Flower category, rising from 77th in December 2025 to 54th by March 2026, indicating growing popularity in the state.
In Illinois, Cookies maintained a strong performance in the Flower category, climbing from 38th in December 2025 to 28th in February 2026, before settling at 29th in March 2026. This upward movement is complemented by a noteworthy increase in sales, highlighting a strengthening market position. Conversely, in New Jersey, Cookies experienced some fluctuations in the Flower category, with rankings oscillating between 15th and 21st over the months. Meanwhile, Ohio saw Cookies consistently performing well in the Flower category, maintaining a presence in the top 20, although a slight drop from 15th in February 2026 to 20th in March 2026 could suggest emerging competition or market shifts. Overall, while Cookies shows resilience in certain markets, the brand's presence is less consistent in others, reflecting the dynamic nature of the cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Cookies has shown a fluctuating but generally positive trend in rankings over the first quarter of 2026. Starting at 19th place in December 2025, Cookies improved its rank to 15th by February 2026, before slightly declining to 20th in March. This movement indicates a competitive edge, particularly against brands like Appalachian Pharm, which saw a significant drop from 14th to 21st over the same period. Despite this, Appalachian Pharm managed to surpass Cookies in March sales, suggesting a potential rebound. Meanwhile, Woodward Fine Cannabis and Later Days have been climbing the ranks, with the latter making a notable leap from 50th to 21st. These dynamics highlight a highly competitive market where Cookies must strategize to maintain its position and capitalize on its sales momentum from earlier months.
Notable Products
In March 2026, the top-performing product for Cookies was Blue Raz Pre-Roll (1g) in the Pre-Roll category, securing the number one spot. Blue Raz (2.83g) from the Flower category dropped to second place despite a notable sales figure of 5,503 units. Hollywood Pre-Roll (1g) achieved the third rank, marking its debut in the rankings. Hollywood (3.5g) saw a decline, moving to fourth place from its previous second place in December 2025. Fried Bananas Infused Pre-Roll (1g) entered the top five for the first time, landing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
