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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Cookies is stocked at 895 licensed dispensaries across Washington, New Jersey, and 23 other states, 123 of them in Washington, with the deepest coverage in Seattle, Tacoma, Vancouver, Spokane, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Cookies’ category mix concentrated further into Flower at 56.40% share with year-over-year change of -32.87% and month-over-month change of -18.42%, while Vapor Pens held 27.68% share with -12.34% YoY and -5.39% MoM. Pre-Roll contributed 12.13% share with -50.02% YoY but a +21.03% MoM rebound, and Concentrates, though just 3.38% share, posted +114.24% YoY alongside -11.78% MoM; Edible fell to 0.10% share with -92.89% YoY and -60.54% MoM. With Cookies ranked 17 in Flower in New Jersey and average price down 30.19% YoY to $18.22, the mix implies a price-led volume defense in core Flower and Vapor Pens while smaller formats diverge between tactical recovery (Pre-Roll) and retreat (Edible), pointing to a portfolio tightening around inhalables despite a -30.49% YoY brand sales decline.
The shifts suggest positioning is gravitating toward mid-ticket inhalables where price elasticity is being tested: Flower’s -18.42% MoM alongside a 56.40% share indicates exposure to rank pressure at 17, whereas Vapor Pens’ smaller -5.39% MoM and 27.68% share create a relatively steadier anchor. The +21.03% MoM in Pre-Roll against a -50.02% YoY base and the +114.24% YoY in Concentrates against an -11.78% MoM dip imply opportunistic, promotion-sensitive demand pockets, while Edible’s -60.54% MoM and 0.10% share point to a deprioritized adjacency. Net, the pattern implies Cookies should defend rank in Flower by converting price cuts into share retention while reallocating incremental focus toward Vapor Pens and performance-tested Pre-Roll bundles, using Concentrates as a selectively targeted upsell to stabilize mix volatility.
Competitive Landscape
Cookies sits at rank #17 in New Jersey Flower in October 2026, improving 8 positions from #25 year over year, but slipping 2 spots from #15 three months ago; that path contrasts with Find. moving from #3 to #1 and Simply Herb advancing from #12 to #4, while Cookies’ peak at #13 in April 2026 has not been reclaimed. Competitively, Good Green jumped from #23 to #5 alongside a 176.99% YoY sales lift and RYTHM edged up from #4 to #3 despite a −13.37% YoY sales change, indicating that rank mobility at the top is being driven by sharper gains than Cookies’ mid-pack improvement; the thesis is that Cookies’ upward YoY rank shift without retaking its April 2026 peak implies incremental share recovery that risks being outrun by faster-climbing rivals.
Notable Products
Cookies spreads October 2026 sales across a very large slate: 545 products yielded only 19.2% from the top 10, and the leading item, Ridgeline Lantz Live Resin IKrusher Disposable (1g), accounts for just 2.6%. This breadth means revenue is diffuse across many SKUs, so most of its sales do not hinge on a few hero products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
