.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cookies is stocked at 1,087 licensed dispensaries across New Jersey, Washington, and 24 other states, 147 of them in New Jersey, with the deepest coverage in Franklin Township, Jersey City, Atlantic City, Elizabeth, and Voorhees Township. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Cookies leaned heavily into Flower at 57.6% share while Vapor Pens held 27.5%, with Pre-Roll at 9.5% and Concentrates at 4.3%. The mix shifted as Flower fell 22.3% month over month and 24.7% year over year, while Vapor Pens declined 6.1% MoM and 36.9% YoY; simultaneously, Concentrates surged 17.7% MoM and 284.8% YoY. Pre-Roll contracted 9.9% MoM and 62.1% YoY, and Edible slipped 14.7% MoM and 37.0% YoY, even as Beverage ticked up 21.0% MoM but remained down 57.6% YoY. The brand’s overall pricing moved down 9.2% YoY alongside a brand-level sales decline of 32.5% YoY, implying the category mix is tilting away from its largest legacy volume driver and toward a smaller but faster-growing niche that is not yet offsetting aggregate losses.
The shift in momentum toward Concentrates alongside broad declines in Flower and Vapor Pens suggests Cookies is repositioning toward potency-led and specialty formats while ceding ground in core inhalables; Flower’s weight at 57.6% against a 22.3% MoM slide concentrates risk in a weakening anchor. With Pre-Roll down 62.1% YoY and Vapor Pens down 36.9% YoY, the brand’s basket is losing convenience formats even as Beverage grows 21.0% MoM from a 0.48% share base, indicating experimentation that is too small to rebase share near term. Holding rank 16 in Flower in New Jersey while the flagship category contracts implies that defending mid-pack placement will require accelerating growth in Concentrates (up 284.8% YoY) or redistributing mix from declining categories faster than price cuts (down 9.2% YoY) can carry volume.
Competitive Landscape
Cookies sits at rank #16 in July 2026 in NJ Flower, unchanged year over year at #16, after slipping 3 positions from a peak of #13 in April 2026; that stability contrasts with Find. jumping from #10 to #2 while growing sales 128.97%, and Ozone holding #1 despite a 13.14% YoY sales decline. Meanwhile, Simply Herb advanced from #6 to #3 with 35.87% YoY growth, and Good Green rose from #9 to #4 with 38.88% growth, indicating competitor momentum is concentrated in the upper ranks while Cookies’ flat YoY rank and 3-position drop since April 2026 point to share pressure and a need to regain mid-tier traction.
Notable Products
Blue Suede Pre-Roll (1g) delivered the standout move in July 2026, jumping 90.8% month over month to rank 1, while the broader Pre-Roll set showed stress with Cinnamon Milk Pre-Roll (1g) down 46.5% and Pomegranate Shake Pre-Roll (1g) down 44.5% at rank 10. Hollywood (3.5g) slipped 4.5% to rank 2 as Ridgeline Lantz (3.5g) rose 17.2% at rank 8, and four of the top ten are Flower SKUs, indicating the category is anchoring share even as volatility concentrates in Pre-Rolls. The single most material dollar contributor remains Hollywood (3.5g) at $160,882, but leadership rotating to a Pre-Roll implies Cookies is testing demand elasticity at the value end while maintaining Flower as the stability engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
