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Oct-2025
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Overview
Market Insights Snapshot
Mfused has shown a strong performance in the Vapor Pens category, particularly in the states of Arizona and Washington, where it consistently holds the top rank. In Arizona, despite a slight decline in sales from July to October, Mfused maintained its number one position, indicating a robust market presence and customer loyalty. Similarly, in Washington, Mfused's dominance in the Vapor Pens category is evident as it has consistently stayed at the top rank. The brand's ability to hold its position in these competitive markets reflects its strong brand recognition and consumer trust.
In contrast, the performance in New York presents a more fluctuating picture. While Mfused achieved a significant leap from 34th to 10th place in August, it experienced a slight drop to 14th by October. This suggests that while there was a substantial increase in sales and market penetration initially, sustaining that momentum has been challenging. Meanwhile, in Arizona's Pre-Roll category, Mfused has maintained a steady presence, hovering around the 9th and 10th positions. The absence of Mfused in the top 30 for other categories or states may indicate areas where the brand could potentially expand or improve its market strategy.
Competitive Landscape
In the Arizona Vapor Pens category, Mfused has consistently maintained its top position from July to October 2025, showcasing its dominance in the market. Despite a noticeable decline in sales over these months, Mfused's leadership remains unchallenged, indicating strong brand loyalty or a superior product offering that keeps it ahead of competitors. Dime Industries and Select have consistently ranked second and third, respectively, but their sales figures are significantly lower than Mfused's, with Dime Industries trailing by over a million dollars in October. This suggests that while these competitors are stable in their rankings, they have not been able to close the gap in sales, potentially due to differences in market penetration or consumer preference. For Mfused, maintaining this lead could involve strategies to counteract the sales decline, ensuring continued consumer engagement and product innovation.
Notable Products
In October 2025, the top-performing product for Mfused is Super Fog - Twisted - Wild Watermelon Natural Terpene Liquid Live Diamonds Disposable (1g) in the Vapor Pens category, ranking second with a sales figure of 5568. Super Fog - Twisted - Lemon Loopz Natural Terpene Liquid Diamonds Disposable (2g) follows closely, climbing to third place after not being ranked in August and September. Super Fog - Twisted - Galactic Grape Natural Terpene Liquid Diamonds Disposable (2g) dropped to fourth place from its consistent second-place position in July and September. Super Fog - Twisted - Blue Magic Natural Terpene Liquid Diamonds Jefe Disposable 2-Pack (2g) rounds out the top five, maintaining a stable position since its entry in September. Notably, Super Fog - Twisted - Swirly Temple Liquid Diamonds Disposable (2g) was not ranked in October, indicating a significant change from its previous top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
