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Sep-2025
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Overview
Market Insights Snapshot
Mfused has demonstrated a varied performance across different states and product categories. In Arizona, the brand has maintained a stronghold in the Vapor Pens category, consistently holding the top rank from June to September 2025. However, in the Pre-Roll category, the brand saw some fluctuations, starting at rank 8 in June, improving slightly to rank 7 in August, but then dropping to rank 10 in September. This suggests a potential area for growth or increased competition in the Pre-Roll market within the state. Meanwhile, in New York, Mfused made a significant leap in the Vapor Pens category, moving from being unranked in June to achieving rank 22 by August, before slightly declining to rank 24 in September. This upward trend indicates a growing presence and acceptance in the New York market, albeit with some volatility.
In Washington, Mfused's performance in the Vapor Pens category mirrors its success in Arizona, consistently holding the number one position from June through September 2025. This consistent ranking underscores a strong brand presence and consumer loyalty in the Vapor Pens segment. However, the brand's performance in the Pre-Roll category tells a different story, as it did not make it into the top 30 in June but managed to reach rank 32 in July, improving slightly to rank 30 by August. This indicates a gradual yet modest improvement in their market position for Pre-Rolls, suggesting potential for growth if strategic adjustments are made. Overall, while Mfused exhibits dominance in Vapor Pens across these states, there remain opportunities for growth and expansion in other product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Mfused has consistently maintained its top position from June to September 2025, demonstrating a strong market presence despite a slight decline in sales over this period. Select, a close competitor, held the second rank in June, July, and September but briefly dropped to fourth in August, indicating some volatility in its market performance. Meanwhile, Abstrakt showed a notable upward trend, climbing from fifth in June and July to third in August and maintaining that position in September, reflecting a significant increase in sales during the summer months. This dynamic suggests that while Mfused remains the leader, it faces growing competition, particularly from Abstrakt, which could impact its market share if the trend continues.
Notable Products
In September 2025, the top-performing product from Mfused was the Super Fog - Twisted - Blue Magic Natural Terpene Liquid Diamonds Jefe Disposable 2-Pack (2g) in the Vapor Pens category, achieving the number 1 rank with sales of 6508 units. The Super Fog - Twisted - Galactic Grape Natural Terpene Liquid Diamonds Disposable (2g) secured the second position, although it dropped from the top spot it held in June and August. The Super Fog - Twisted - Wild Watermelon Natural Terpene Liquid Live Diamonds Disposable (1g) came in third, maintaining a consistent presence in the top three for the past three months. The Super Fog - Twisted - Galactic Grape Natural Terpene Liquid Diamonds Disposable (1g) improved its rank to fourth in September. Lastly, the Super Fog - Twisted - Baja Blazed Natural Terpene Liquid Diamonds Disposable (1g) entered the top five for the first time, marking a new entry in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
