Market Insights Snapshot
In the Arizona market, Mfused has shown a varied performance across different categories. The brand has consistently maintained a strong position in the Vapor Pens category, securing a rank within the top 10 from August to November 2023. This consistent performance is indicative of a strong consumer base in this category. However, in the Concentrates and Pre-Roll categories, Mfused has not managed to break into the top 20 in October and November 2023 respectively, signaling room for growth and potential areas for strategic focus.
Turning our attention to the Washington and Nevada markets, we see a different story. In Washington, Mfused has demonstrated remarkable dominance in the Vapor Pens category, consistently holding the number 1 rank from August to November 2023. They also hold a strong position in the Tincture & Sublingual category, ranking within the top 10. However, the brand's performance in the Concentrates category has seen a significant drop, falling from rank 39 in August to not being in the top 20 in November. In Nevada, data for Mfused is only available for the Vapor Pens category where they rank 76 in August 2023, indicating a potential area for expansion and improvement.
In the Vapor Pens category for Washington state, Mfused has consistently held the top rank from August to November 2023, outperforming its competitors. However, it's worth noting that Mfused experienced a downward trend in sales over this period. In contrast, Sticky Frog showed a steady increase in sales, maintaining the second rank consistently. Meanwhile, Micro Bar experienced a decrease in sales similar to Mfused, but remained in the third position. This data suggests that while Mfused is currently leading the market, it may face increased competition from Sticky Frog if the current trends continue.
In November 2023, Mfused's top-performing product was the 'Twisted - Blue Raspberry Distillate Disposable (1g)', maintaining its position from the previous two months and recording sales of 8093 units. The 'Twisted - Strawberry Banana Distillate Disposable (1g)' took the second spot, improving from its 5th rank in October 2023, and selling 6936 units. The 'Twisted - Guava Flavored Distillate Disposable (1g)' was the third best-seller, slipping down one place from its October ranking. The 'Twisted - Orange Creamsicle Distillate Disposable (1g)' reentered the top ranks at fourth place after not being ranked in September and October. Finally, the 'Black Cherry Gelato Live Diamond Tank Cartridge (1g)' made its debut in the top five rankings in November.