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Apr-2025
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Overview
Market Insights Snapshot
Mfused has shown a dynamic performance across various categories and states, with notable movements in rankings, especially in the Arizona market. In the Pre-Roll category, the brand experienced a notable improvement, climbing from 15th place in March 2025 to 10th place in April 2025. This upward trend indicates a strengthening presence in the Arizona Pre-Roll market. However, it's important to note that Mfused was not ranked in the top 30 for Pre-Rolls in January 2025, which suggests a significant gain in market traction over the months. Meanwhile, in the Vapor Pens category, Mfused maintained a strong position, consistently ranking within the top four, although it saw a slight dip from 2nd place in February to 4th place in April.
In Washington, Mfused has dominated the Vapor Pens category, consistently holding the top spot from January to April 2025. This consistent leadership highlights the brand's robust market presence and consumer preference in Washington. On the other hand, in New York, the brand held steady in the Vapor Pens category, ranking 6th for the first three months before a slight drop to 7th in April. Despite this minor decline, Mfused's sales in New York remained relatively strong, indicating a stable demand for their products. Overall, Mfused's performance across these states suggests a strong foothold in the Vapor Pens category, with varying degrees of success in Pre-Rolls depending on the market.
Competitive Landscape
In the Washington vapor pens category, Mfused has consistently maintained its leading position from January to April 2025, showcasing its strong market presence and customer loyalty. Despite a slight fluctuation in sales, Mfused's dominance is evident as it consistently ranks first, outperforming competitors such as Crystal Clear, which holds the second position, and Sticky Frog, which ranks third. While Crystal Clear and Sticky Frog have shown some variability in their sales figures, Mfused's ability to maintain the top rank suggests a robust brand strategy and a loyal customer base. This consistent performance highlights the brand's competitive edge in the Washington market, making it a formidable player in the vapor pens category.
Notable Products
In April 2025, the top-performing product for Mfused was Super Fog - Fire - Maui Pineapple Liquid Diamonds Disposable (1g) in the Vapor Pens category, climbing from its previous ranks to secure the number one spot with sales of 6643 units. This marks a significant rise from its fifth-place position in February. Close behind, Super Fog - Twisted - Blue Magic Natural Terpene Liquid Diamonds Disposable (2g) held the second position, dropping from its consistent first-place ranking in the preceding months. Super Fog - Twisted - Baja Blazed Natural Terpene Liquid Diamonds Disposable (1g) and Super Fog - Twisted - Wild Watermelon Natural Terpene Liquid Live Diamonds Disposable (1g) followed in third and fourth places, respectively. Notably, Super Fog - Twisted - Galactic Grape Natural Terpene Liquid Diamonds Disposable (2g) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
