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Sep-2024
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Overview
Market Insights Snapshot
Mfused has shown varied performance across different states and categories, particularly in the Vapor Pens segment. In Arizona, the brand experienced a significant decline in rankings, dropping from 3rd place in June and July to 16th by September. This decrease in rank could be associated with a substantial drop in sales figures, which plummeted from over $1.5 million in August to just over $250,000 in September. Meanwhile, in New York, Mfused demonstrated a positive trajectory by climbing from 19th place in June and July to 13th place by September, indicating a growing presence and possibly increased consumer interest in this market.
The performance of Mfused in Washington presents an interesting case. The brand maintained the top spot in the Vapor Pens category through the summer months of June, July, and August. However, by September, it had fallen to 4th place, which could signal increased competition or shifting consumer preferences in the state. Despite this drop in ranking, the sales figures for Washington remained robust throughout the period, suggesting that while the brand might be facing challenges in maintaining its top position, it continues to be a significant player in the market. The absence of Mfused from the top 30 in certain states could indicate areas where the brand has yet to establish a strong foothold or where it faces stiff competition.
Competitive Landscape
In the Washington Vapor Pens category, Mfused has experienced a notable shift in its competitive standing over the past few months. Initially holding the top rank from June to August 2024, Mfused saw a significant drop to fourth place by September 2024. This decline in rank coincided with a substantial decrease in sales, suggesting a potential loss of market share. In contrast, Sticky Frog maintained a consistent presence near the top, reclaiming the second position in September after briefly falling to third in August. Meanwhile, Micro Bar showed a steady climb, moving from fifth in June to third by September, indicating a strengthening competitive position. The rise of Ooowee from eighth to fifth over the same period further highlights the dynamic nature of this market, with brands like Plaid Jacket maintaining a stable yet slightly declining trajectory. These shifts suggest that while Mfused has been a dominant player, the competitive landscape is evolving, and maintaining its leadership will require strategic adjustments.
Notable Products
In September 2024, the top-performing product from Mfused was the Maui Pineapple Live Resin Disposable (1g) in the Vapor Pens category, which climbed to the first rank with sales of 4931 units. The Twisted - Rainbow Cloud Melted Diamonds Jefe Disposable (1g), also in the Vapor Pens category, held the second position, dropping from its previous top rank in July. The Mountain Apple Live Diamond Tanker Cartridge (1g) made its debut in the rankings, securing the third spot. The Lemon Cherry Gelato Live Resin Diamond Disposable (1g) and Twisted - Baja Blazed Melted Diamonds Jefe Disposable (1g) followed closely, ranking fourth and fifth respectively, both new entries for September. Notably, the Maui Pineapple Live Resin Disposable (1g) improved from its second-place rank in August, showcasing a consistent upward trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
