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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens accounted for 91.80% share with a year-over-year decline of 4.59% and a month-over-month drop of 10.14%, while Pre-Roll rose to 7.34% share on 16.46% YoY growth and 13.34% MoM growth. Beverage remained a niche at 0.85% share with 7.33% MoM growth and no YoY baseline, and Concentrates fell to 0.01% share after a 73.16% YoY contraction despite a 66.46% MoM rebound. With overall brand sales down 2.49% YoY alongside a 5.65% YoY increase in average price, the mix shift implies margin-seeking intent in Vapor Pens and an incremental volume hedge via Pre-Roll, positioning May 2026 as a rebalancing month rather than broad expansion.
The heavier dependence on Vapor Pens at 91.80% paired with a 10.14% MoM pullback suggests exposure to monthly volatility, whereas Pre-Roll’s 13.34% MoM and 16.46% YoY gains indicate a stabilizing second pillar that can moderate swings in the core. Beverage’s 0.85% share and positive MoM trajectory signal a low-risk test channel, and Concentrates’ 66.46% MoM uptick from a 0.01% base lacks material ballast; together, these shifts imply a barbell positioning where Vapor Pens sustains scale and Pre-Roll accumulates share for resilience, enabling the brand to defend its Vapor Pens leadership rank of 1 in Arizona while diversifying enough to cushion category-specific dips.
Competitive Landscape
Mfused holds rank #1 in AZ Vapor Pens in May 2026, unchanged from #1 a year ago, and also steady at #1 over the last three months; this flat YoY rank at the peak rank of #1 implies leadership is maintained rather than expanded. Meanwhile, Abstrakt climbed from #5 to #2 with 118.0% YoY sales growth, and Select moved down from #2 to #4 with a 21.9% YoY sales decline, while Dime Industries held at #3 with 3.7% YoY growth; the directional shifts around Mfused indicate pressure from faster risers below and softening above, implying that Mfused’s unchanged #1 rank masks a tightening competitive gap that could compress if current trajectories persist.
Notable Products
Super Fog - Fire - Granddaddy Purple Liquid Live Diamonds Jefe XL Disposable (2g) posted the steepest decline in May 2026 at -22.8% and slid to rank 5, while Super Fog - Twisted - Lemon Loopz Natural Terpene Liquid Diamonds Jefe XL Disposable (2g) fell -39.1% to rank 2. In contrast, Super Fog - Twisted - Wild Watermelon Natural Terpene Liquid Live Diamonds Jefe Disposable (1g) rose +26.6% to take rank 1, indicating a tilt toward 1g formats as 2g SKUs lost share.
Seven of the top ten SKUs are Vapor Pens under Super Fog variants, and within them 2g XL formats occupy ranks 2, 3, 5, 9, and 10 while showing declines of -39.1% and -33.4% in the top three positions. With 1g entries like Super Fog - Twisted - Baja Blazed Natural Terpene Liquid Diamonds Jefe Disposable (1g) up +8.4% at rank 4 against $217,965 for the declining 2g Lemon Loopz, the mix points to consumers trading toward 1g disposables and flavor variety over high-capacity XL devices.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
