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Jul-2025
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Overview
Market Insights Snapshot
In the realm of cannabis products, Healer has shown a consistent performance, particularly in the Tincture & Sublingual category within Maryland. The brand has maintained a stronghold as the number one ranked brand from April through July 2025. However, despite this top position, there has been a noticeable decline in sales figures over these months, with sales dropping from 53,014 in April to 32,391 by July. This trend suggests that while Healer holds a dominant position in Maryland, there might be underlying factors affecting its sales volume, such as market saturation or increased competition.
Outside of Maryland, Healer's presence in other states or provinces is not as prominent, as the brand does not appear in the top 30 rankings for any other states or categories. This absence could indicate either a strategic focus on the Maryland market or challenges in expanding their footprint elsewhere. Such a concentration might limit their growth potential, but it also allows them to fortify their market share in a specific region. Observing how Healer navigates these dynamics could offer insights into their future strategies and expansion plans.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has consistently maintained its top rank from April to July 2025, showcasing its dominance in this market segment. Despite a noticeable decline in sales from April to July, Healer remains unchallenged at the number one spot. This is particularly significant given the steady performance of its closest competitor, Doctor Solomon's, which has consistently held the second rank during the same period. While Doctor Solomon's experienced a dip in sales in June, it rebounded slightly in July, yet it remains significantly behind Healer in terms of sales volume. This indicates that while Healer's sales are decreasing, its market position is not immediately threatened by competitors, emphasizing the brand's strong foothold and customer loyalty in Maryland's Tincture & Sublingual market.
Notable Products
In July 2025, the top-performing product for Healer was the THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) in the Tincture & Sublingual category, maintaining its first-place rank from April and reclaiming the top spot after a slight dip in May and June. The THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) ranked second, dropping from its consistent first-place position in May and June. The CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture (150mg CBD, 150mg THC, 150mg THCA, 150mg CBDA, 30ml) held steady in third place, consistent with its ranking in April and May. The THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA) remained in fourth place, unchanged from previous months. Notably, the THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) recorded sales of 231 units, showcasing a stable demand despite its fluctuating rank in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
