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Apr-2025
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Overview
Market Insights Snapshot
In the category of Tincture & Sublingual, Healer has demonstrated a strong performance in Maryland. The brand consistently maintained a top-tier position, fluctuating between the first and second ranks from January to April 2025. Notably, Healer achieved the top rank in February and April, indicating a robust demand and effective market strategies in those months. This consistent high ranking underscores the brand's strong foothold in the Maryland market, particularly within the Tincture & Sublingual category. Such performance suggests that Healer is effectively catering to consumer preferences and maintaining competitive advantages against other brands in the state.
While Healer's performance in Maryland is commendable, the absence of rankings in other states or categories may indicate a more concentrated market presence. The lack of top 30 rankings in these other areas could be seen as a potential area for growth or a strategic decision to focus on specific markets. This concentrated success in Maryland might suggest that Healer has tailored its products and marketing strategies to suit regional preferences, which could be a valuable insight for expansion strategies. The brand's ability to maintain high sales figures in Maryland could serve as a model for potential growth in other regions, should they choose to expand their market presence beyond their current stronghold.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has shown a dynamic competitive performance, frequently alternating between the first and second rank from January to April 2025. This fluctuation highlights a close rivalry with Doctor Solomon's, which mirrors Healer's rank changes by swapping positions in the top two spots. Notably, Healer secured the top rank in February and April, indicating a positive trend in sales momentum during these months. Despite this back-and-forth, Healer's ability to reclaim the number one position suggests a robust brand presence and effective marketing strategies that resonate well with consumers. This competitive landscape underscores the importance for Healer to maintain its innovative edge and customer engagement to sustain its leading position in the market.
Notable Products
In April 2025, the top-performing product for Healer was the CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture (150mg CBD, 150mg THC, 150mg THCA, 150mg CBDA, 30ml), reclaiming the number one spot with sales of 287 units, a significant jump from its third position in the previous two months. The THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) showed remarkable improvement rising from fifth to second place, with sales increasing to 280 units. The THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) slipped from its previous top ranking to third place, indicating a slight decrease in preference among consumers. Meanwhile, the THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA) maintained its consistent fourth position, showing stable sales performance. Lastly, the newly introduced CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture (100mg CBD, 100mg THC, 100mg THCA, 100mg CBDA, 30ml) debuted at fifth place, showing promising potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
