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Aug-2024
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Overview
Market Insights Snapshot
Healer has shown a consistent performance in the Maryland market within the Tincture & Sublingual category. For the past four months, from May to August 2024, Healer has maintained the second rank in this category, indicating a strong and stable presence. This consistent ranking suggests that Healer has a loyal customer base and effective market strategies in Maryland. Notably, there was a significant increase in sales from June to August, with August sales reaching 43,023 units, which is nearly double the sales from May. This upward trend in sales highlights the growing popularity and consumer trust in the Healer brand within this specific category in Maryland.
However, Healer's performance in other states and categories is less clear from the available data. The absence of ranking information for other states and categories implies that Healer did not make it into the top 30 brands, which could be a cause for concern. This lack of presence in the top rankings outside of Maryland suggests that Healer may need to reassess its strategies or focus on expanding its market reach. The brand might be facing stiff competition or may not have effectively penetrated other markets yet. Overall, while Healer shows strong performance in Maryland, there is room for growth and improvement in expanding its footprint across other states and categories.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has consistently maintained its rank as the second top-selling brand from May to August 2024. Despite this stable ranking, Healer has experienced a significant upward trend in sales, particularly from June to August, where sales surged from 23,644 to 43,023. This positive trajectory suggests a growing consumer preference and market penetration. However, Healer remains behind Doctor Solomon's, which has held the top spot consistently with higher sales figures each month. The gap in sales between Healer and Doctor Solomon's indicates that while Healer is gaining traction, it still faces stiff competition from the market leader. This competitive landscape highlights the importance for Healer to continue its growth strategies to potentially overtake Doctor Solomon's in the future.
Notable Products
In August 2024, the top-performing product from Healer was the CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture, which reclaimed the number one rank with sales of 210 units. The THC/THCA 1:1 Pain Relief Tincture debuted strongly at rank 2. The THC/THCA 1:1 Night Tincture held steady at rank 3, maintaining its position from July 2024. The THC/THCa 6:1 Night Tincture (526.44mg THC, 99.96mg THCA) made a notable entry into the top five at rank 4. Overall, the rankings for Healer's products showed significant improvements, with several items climbing the ranks compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
