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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Healer concentrated 90.65% of sales in Tincture & Sublingual, where year-over-year decline was -74.76% and month-over-month decline was -17.47%, while the brand still held rank 1 in the category in Maryland. Secondary categories were small but moved unevenly: Edible held 4.01% share with +523.25% year-over-year but -22.30% month-over-month, Topical captured 3.05% share with -69.86% year-over-year and +12.50% month-over-month, and Capsules represented 2.28% share with +26.78% year-over-year but -12.17% month-over-month. With average price up 22.39% year-over-year to $33.75 alongside a brand-level sales decline of -73.10% year-over-year, the mix indicates over-reliance on a shrinking Tincture & Sublingual base despite a nominal leadership rank.
The shifts imply that Healer’s positioning is anchored in Tincture & Sublingual where rank 1 supports credibility, yet the -17.47% month-over-month contraction in that category versus a +12.50% month-over-month lift in Topical points to a need for balancing exposure toward niches showing momentum. The outsized +523.25% year-over-year in Edible off a 4.01% share, combined with -22.30% month-over-month, signals volatility rather than durable traction, whereas Capsules’ +26.78% year-over-year on 2.28% share but -12.17% month-over-month suggests a testable adjacency rather than a scale driver. Net-net, May 2026 mix and price moves indicate a strategy problem: pricing power rose 22.39% year-over-year while the core category fell -74.76% year-over-year, implying that defending leadership in Tincture & Sublingual without diversifying into steadier adjacencies will keep overall sales under pressure.
Competitive Landscape
Healer holds rank #1 in MD Tincture & Sublingual in May 2026, unchanged from #1 year over year, while its peak also sits at #1 in May 2026; in contrast, Doctor Solomon's stayed at #2 but its sales fell 70.8% year over year, and Eastern Shore Extracts advanced from #4 to #3 alongside a 42.2% sales increase. Further pressure comes from Cosmec Healing, which climbed from #5 to #4 with 49.0% growth, while Fingerboard Farm moved from #6 to #5 with 27.7% growth; this mix of competitor contraction at #2 and double-digit growth at #3–#5 implies Healer’s flat rank masks rising share risk from faster-moving challengers despite stable leadership.
Notable Products
THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA) delivered the standout move in May 2026 with a +230.9% month-over-month surge to rank 1, while THC/THCA 4:1 Uplift Tincture (504mg THC, 96mg THCA) plunged -91.9% to rank 8, signaling sharp demand polarization within adjacent formulas. THC/THCa 6:1 Night Tincture (526.44mg THC, 99.96mg THCA) rose +114.0% to rank 3 versus the smaller-format THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) falling -67.7% to rank 2, and four of the top ten are Tincture & Sublingual SKUs concentrated across 1:1, 6:1, and 4:1 ratios. The mix points to shoppers uptrading into higher-potency tinctures and abandoning mid-potency variants, implying Healer’s near-term growth hinges on premiumized tincture ratios rather than breadth across lower-dose formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
