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Nov-2025
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Overview
Market Insights Snapshot
Healer has shown remarkable consistency in the Tincture & Sublingual category within the state of Maryland, maintaining the top rank from August through November 2025. Despite a slight decline in sales from August to November, the brand's ability to hold onto the number one position indicates strong consumer loyalty and effective market strategies. This consistent performance might be attributed to a combination of product quality and strategic marketing, positioning Healer as a leader in this specific category within the state.
While Healer's dominance in Maryland's Tincture & Sublingual category is evident, its absence from the top 30 rankings in other states and categories suggests room for expansion and growth. Not appearing in the rankings outside of Maryland might indicate either a strategic focus on a single market or potential challenges in scaling their operations to other regions. Understanding the dynamics that contribute to their success in Maryland could offer insights into replicating this performance in other markets, though the data does not reveal whether these strategies are being actively pursued.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has consistently maintained its top position from August to November 2025, showcasing its strong market presence and consumer preference. Despite a slight decline in sales from August to November, Healer continues to outperform its closest competitor, Doctor Solomon's, which has held the second rank consistently during the same period. The sales gap between Healer and Doctor Solomon's, although narrowing, still highlights Healer's dominance in the market. This consistent ranking suggests that Healer's brand loyalty and product effectiveness resonate well with consumers, positioning it favorably against its competitors in Maryland's competitive landscape.
Notable Products
In November 2025, the THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) emerged as the top-performing product for Healer, climbing to the number one rank with sales reaching 215 units. The THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) maintained a strong position, ranking second despite a noticeable drop in sales compared to previous months. The THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA) improved its ranking from fifth in October to third in November, indicating a positive trend in consumer preference. The THCA Tincture (600mg) debuted at rank three, suggesting a favorable reception in its first month of sales. Meanwhile, the THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA) saw a decline, falling to fourth place after leading in October, which may reflect shifting consumer interests.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
