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Sep-2025
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Overview
Market Insights Snapshot
Healer has shown consistent dominance in the Tincture & Sublingual category in Maryland, maintaining a stronghold on the number one rank from June through September 2025. This steadfast position indicates a solid consumer base and effective market strategies within the state. Despite a noticeable decline in sales figures over these months, Healer's ability to retain the top spot suggests that competitors have yet to rival its market presence effectively. The decrease in sales could be attributed to seasonal trends or shifts in consumer preferences, but the brand's continued leadership in the category highlights its resilience and customer loyalty.
Interestingly, Healer's performance in other states and categories is not mentioned, which could imply that the brand has not yet penetrated or achieved significant rankings outside of Maryland's Tincture & Sublingual market. The absence of ranking data for other states or categories might suggest areas for potential growth or the need for strategic adjustments if Healer aims to expand its footprint. The focus on a single category and state could be both a strength and a limitation, depending on the brand's long-term objectives and market dynamics. This concentrated success in Maryland could serve as a springboard for broader market ambitions if leveraged effectively.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has maintained a consistent top position from June to September 2025, showcasing its strong market presence and consumer preference. Despite a noticeable decline in sales from June to July, Healer's rank remained unaffected, indicating a robust brand loyalty or market strategy that keeps it ahead of competitors. In contrast, Doctor Solomon's consistently held the second rank during the same period, with sales figures that, while fluctuating, did not surpass Healer's. This stability in ranking for Healer, despite the sales dip, suggests that competitors have not been able to capitalize on its temporary sales decline, highlighting Healer's dominance and the potential challenges competitors face in gaining market share in this category.
Notable Products
In September 2025, Healer's top-performing product was the THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA), maintaining its number one rank with sales reaching 348 units. Following closely, the THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) held the second position, consistent with its performance from the previous month. The THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA) secured the third spot, showing stable ranking over the last three months. The THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA) remained fourth, despite a slight dip in sales. Finally, the CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture (150mg CBD, 150mg THC, 150mg THCA, 150mg CBDA, 30ml) ranked fifth, dropping from its third position in July, indicating a decline in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
