.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Healer has demonstrated a strong performance in the Tincture & Sublingual category within Maryland. The brand maintained the top position in September, October, and December of 2024, with a slight dip to the second position in November. This indicates a consistent market presence and dominance in this category, despite some fluctuations in sales figures. Notably, December saw a significant surge in sales, suggesting a successful strategy or seasonal demand that boosted their ranking back to the number one spot.
While Healer's performance in Maryland's Tincture & Sublingual category is noteworthy, the absence of rankings in other states or provinces implies potential areas for growth or market entry. The fact that Healer is not listed in the top 30 brands in other regions could be seen as a missed opportunity or a strategic focus on maintaining their stronghold in Maryland. This selective presence highlights the brand's concentrated efforts in a specific market, which could either be a strategic choice or a limitation in their current expansion capabilities. Further analysis would be required to understand the underlying reasons for this geographic concentration.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has demonstrated a strong competitive presence, consistently maintaining a top-tier rank. Despite a temporary dip to the second position in November 2024, Healer reclaimed its leading rank in December 2024, showcasing resilience and effective market strategies. This fluctuation in rank coincided with a notable increase in sales from November to December, indicating a successful recovery and growth strategy. In contrast, Doctor Solomon's, Healer's closest competitor, maintained a stable second position throughout the period except for a brief ascent to the first rank in November. This suggests that while Doctor Solomon's is a formidable competitor, Healer's ability to rebound and increase sales highlights its competitive edge and market leadership in Maryland's Tincture & Sublingual category.
Notable Products
In December 2024, the top-performing product from Healer was the CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture, which climbed to the number one spot with impressive sales of 419 units, a significant increase from previous months. The THC/THCA 1:1 Pain Relief Tincture, which held the top position in November, moved to second place, maintaining strong sales figures. The THC/THCa 6:1 Night Tincture remained consistent, holding the third position for two consecutive months. The THC/THCA 1:4 Relief Tincture rose to fourth place, showing a notable increase from its fifth position in November. Meanwhile, the THC/THCa 6:1 Night Tincture with 526.44mg THC dropped to fifth place, reflecting a decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
