Data Snapshot: Nov 03, 2026
<$50K

Oct-2026

Sales

Growth

Trend

6-Month

18

Product Count

SKUs

$34.48

Avg Price

-55.5%

YoY Sales Change

30.1%

YoY Price Change

Healer is a well-regarded medical cannabis brand developed by doctors with a focus on secure, quantifiable dosage. The brand offers CBD, CBDA, and CBG products, including tinctures, capsules, and topicals, accompanied by an exhaustive usage guide. Their product portfolio is designed by Dr. Dustin Sulak to provide relief from various symptoms such as occasional sleeplessness, aches, discomfort, and worry.
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Healer

Where to Buy

Healer is stocked at 17 licensed dispensaries across Maine and Maryland, 11 of them in Maine, with the deepest coverage in Newry, Amity, Bangor, Biddeford, and Cornish. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11760.json?v=20261102
Healer Sales

Market Insights Snapshot

Healer Historical Sales by Category

In October 2026, Healer concentrated 95.11% of sales in Tincture & Sublingual, where year-over-year declined 55.71% and month-over-month fell 9.21%, while Edible held 2.22% with a 34.44% YoY drop and a 40.71% MoM contraction. Topical represented 2.02% with a 4.10% YoY decline but a 63.65% MoM pullback, and Capsules slipped to 0.65% after an 86.06% YoY and 83.00% MoM decrease; the brand-wide average price rose 30.11% YoY to $34.48 even as brand sales fell 55.54% YoY. With Tincture & Sublingual ranked 2 in Maryland, the mix signals a narrow dependency on one category amid widespread double-digit MoM contractions, implying the portfolio is absorbing price-led pressure without volume support.

The combination of a 30.11% YoY price increase and a 55.54% YoY sales decline, alongside MoM drops of 9.21% in Tincture & Sublingual and 63.65% in Topical, points to price elasticity eroding units more than mix can offset; the 24-month decline of 74.20% intensifies this read. Because Edible and Topical together account for just 4.24% share while posting 40.71% and 63.65% MoM declines, respectively, diversification is not providing a buffer; holding rank 2 in Maryland Tincture & Sublingual despite a 55.71% YoY category decline for the brand implies relative placement is maintained through niche concentration rather than breadth, suggesting positioning is anchored to a single format with limited cross-category insulation.

Oct-2026 Rank
Tincture & Sublingual
#2
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Tincture & Sublingual
95.1%
$34.37
-55.7%
-9.2%
Edible
2.2%
$30.98
-34.4%
-40.7%
Topical
2.0%
$44.01
-4.1%
-63.6%
Capsules
0.6%
$42.16
-86.1%
-83.0%
Healer

Competitive Landscape

Healer is ranked #2 in MD Tincture & Sublingual in October 2026, down 1 position year over year from #1, while holding the same #2 rank as three months ago and coming off a peak at #1 in September 2026; in contrast, Doctor Solomon's sits at #1 after moving up from #2 year over year, and Cosmec Healing rose from #5 to #4 with a 24.2% YoY sales increase as Eastern Shore Extracts held at #3 despite a 17.4% YoY decline. With #1 in September 2026 followed by #2 in October 2026 and a 1-rank YoY slip, the pattern implies Healer is oscillating at the top but needs incremental share gains to convert brief peaks into durable leadership.

Healer category ranking vs. nearest competitors
Healer

Notable Products

Healer is concentrated in one format in October 2026, with Tincture accounting for 95.1% of sales and the top 10 items capturing 92.1% of the brand’s revenue. The THC/THCa 6:1 Night Tincture holds 18.3%, so most of its sales come from a few tinctures.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
THC/THCa 6:1 Night Tincture (526.44mg THC, 99.96mg THCA)
Tincture
18.3%
$34.51
+0.0%
-31.6%
THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA)
Tincture
16.7%
$29.90
+0.0%
-24.8%
THC/THCA 4:1 Uplift Tincture (504mg THC, 96mg THCA)
Tincture
15.5%
$36.74
+0.0%
+16.4%
THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA)
Tincture
11.1%
$38.52
-0.6%
+9.1%
THC/THCA 4:1 Day Tincture (600mg, 12ml)
Tincture
10.3%
$40.19
—
+179.4%
THC/THCA 1:1 Pain Relief Tincture (600mg THC, 600mg THCA)
Tincture
6.5%
$39.12
+1.0%
-38.3%
THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA)
Tincture
4.5%
$15.63
+0.0%
-54.0%
THC/THCA 4:1 Healer Uplift THC Tincture (500mg THC, 100mg THCa)
Tincture
3.8%
$42.44
+0.0%
+131.1%
CBD Whole Plant Hemp Drops Tincture (700mg CBD, 14ml)
Tincture
3.7%
$61.17
—
+123.5%
CBDA Whole Plant Hemp Tincture (700mg CBDA, 14ml)
Tincture
1.7%
$54.53
—
—

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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