Data Snapshot: Oct 05, 2026
<$50K

Sep-2026

Sales

Neutral

Trend

6-Month

19

Product Count

SKUs

$33.67

Avg Price

-53.4%

YoY Sales Change

24.6%

YoY Price Change

Healer is a well-regarded medical cannabis brand developed by doctors with a focus on secure, quantifiable dosage. The brand offers CBD, CBDA, and CBG products, including tinctures, capsules, and topicals, accompanied by an exhaustive usage guide. Their product portfolio is designed by Dr. Dustin Sulak to provide relief from various symptoms such as occasional sleeplessness, aches, discomfort, and worry.
Healer

Where to Buy

Healer is stocked at 21 licensed dispensaries across Maine and Maryland, 11 of them in Maine, with the deepest coverage in Newry, Amity, Bangor, Biddeford, and Cornish. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11760.json?v=20261004
Healer Sales

Market Insights Snapshot

Healer Historical Sales by Category

In September 2026, Healer’s category mix is concentrated, with Tincture & Sublingual at 88.54% share and ranked 1 in Maryland Tincture & Sublingual, while Topical holds 4.78% share and Capsules 3.48%. Tincture & Sublingual declined 57.44% year over year and 6.86% month over month, whereas Topical fell 26.89% YoY and 26.14% MoM, and Capsules dropped 36.30% MoM with no year-over-year baseline reported. Edible remains small at 3.20% share but grew 21.38% MoM with no YoY data, and the brand-wide average price rose 24.64% YoY to $33.67. The pattern implies a high-concentration portfolio where the core category’s double-digit declines dominate total performance, while a small MoM lift in Edible is insufficient to offset broad contraction.

With Tincture & Sublingual carrying nearly nine-tenths of sales yet falling 57.44% YoY amid a 6.86% MoM pullback, the brand’s reliance on a single pillar heightens volatility, especially as Topical and Capsules also retreat 26.14% and 36.30% MoM, respectively. Edible’s 21.38% MoM increase at 3.20% share suggests incremental breadth but not scale, and the 24.64% YoY price increase alongside a 53.40% YoY sales decline signals price elasticity pressure rather than mix-led premiumization. These shifts imply Healer’s positioning is anchored in a shrinking core where maintaining the Maryland category rank may depend on stabilizing tincture velocity while seeding mix diversity through Edible without diluting average realized price.

Sep-2026 Rank
Tincture & Sublingual
1
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Tincture & Sublingual
88.5%
$33.30
-57.4%
-6.9%
Topical
4.8%
$44.82
-26.9%
-26.1%
Capsules
3.5%
$32.27
—
-36.3%
Edible
3.2%
$33.04
—
+21.4%
Healer

Competitive Landscape

Healer is ranked #1 in MD Tincture & Sublingual in September 2026, unchanged from #1 in September 2025, after improving from #2 in June 2026; this stability at the top contrasts with Doctor Solomon's holding #2 while posting a -48.2% year-over-year sales change, and Fingerboard Farm climbing from #5 to #3 on +146.4% year-over-year growth. With Eastern Shore Extracts slipping from #3 to #4 alongside a -41.3% decline and Cosmec Healing moving from #4 to #5 with -28.8%, Healer’s flat #1 year-over-year rank and three-month rise from #2 to #1 imply a defensible leadership position as competitors either contract sharply or expand from lower bases.

Healer market ranking for MD Tincture & Sublingual

Healer

Notable Products

THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA) posted the standout move with a 154.5% month-over-month surge to rank 3, while THC/THCа 6:1 Night Tincture (526.44mg THC, 99.96mg THCA) rose 97.1% to rank 1. In contrast, THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA) fell 23.2% to rank 2, and a sibling Night Tincture format dropped 42.6% despite sharing the same category. With four of the top ten as Tincture & Sublingual SKUs and wide dispersion from +154.5% to -42.6%, the mix implies Healer is shifting toward fast-cycling uplift/night formulas where pack-size and ratio architecture drive volatile but rank-advancing gains.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
THC/THCa 6:1 Night Tincture (526.44mg THC, 99.96mg THCA)
Tincture & Sublingual
3
3
4
2
1
+1.0%
THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA)
Tincture & Sublingual
1
1
1
1
2
-23.2%
THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA)
Tincture & Sublingual
4
2
2
5
3
+154.5%
THC/THCA 4:1 Uplift Tincture (504mg THC, 96mg THCA)
Tincture & Sublingual
7
>10
7
4
4
+26.5%
THC/THCA 1:1 Pain Relief Tincture (600mg THC, 600mg THCA)
Tincture & Sublingual
6
7
>10
6
5
+92.2%
THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA)
Tincture & Sublingual
5
8
3
3
5
-42.6%
THC/THCA 4:1 Day Tincture (600mg, 12ml)
Tincture & Sublingual
9
>10
>10
10
6
+139.0%
CBD Topical Hydrogel Cream (850mg CBD)
Topical
8
9
9
9
6
+22.2%
CBG Capsules 30-Pack (300mg CBG)
Capsules
7
>10
>10
>10
6
—
CBG/CBGA 6:1 Relax Blueberry Hemp Gummies 20-Pack (172mg CBG, 28mg CBGA)
Edible
8
>10
10
>10
7
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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