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Dec-2025
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Overview
Market Insights Snapshot
In the Maryland market, Healer has demonstrated a strong presence in the Tincture & Sublingual category. The brand maintained the top position from September to November 2025, showcasing its dominance. However, there was a slight decline in December 2025, where Healer moved to the second position. This movement could suggest increased competition or changes in consumer preferences. Despite the drop in ranking, Healer's consistent presence in the top ranks indicates a strong brand loyalty and a well-established market presence in Maryland.
While Healer's performance in Maryland is noteworthy, the absence of rankings in other states or provinces suggests that their influence might be limited geographically or within certain categories. This lack of presence in the top 30 brands in other regions could be a concern for the brand's expansion strategy. The decline in sales figures from September to December in Maryland could also indicate a seasonal trend or a need for strategic adjustments. Observing these patterns can provide insights into the brand's market dynamics and potential areas for growth or improvement.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has experienced a notable shift in its competitive standing, particularly in the final months of 2025. While Healer maintained the top rank from September through November, a significant decline in sales from $32,262 in September to $17,961 in December contributed to its drop to the second position by December. This change allowed Doctor Solomon's to ascend to the top spot, despite a slight decrease in its own sales figures over the same period. The consistent performance of Doctor Solomon's, coupled with Healer's declining sales trajectory, highlights a competitive pressure that could impact Healer's market strategy moving forward.
Notable Products
In December 2025, the top-performing product from Healer was the THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) in the Tincture & Sublingual category, maintaining its first-place rank from November with sales of 145 units. The THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) held steady in second place, despite a decline in sales from previous months. The THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA) improved its position to third place from fourth in November, showing slight sales recovery. A new entry, THC/THCa 6:1 Night Tincture (526.44mg THC, 99.96mg THCA), debuted at fourth place. The Pain Relief Tincture (100mg) entered the rankings at fifth place, marking its initial appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
