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Aug-2025
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Overview
Market Insights Snapshot
Healer has demonstrated a strong and consistent performance in the Tincture & Sublingual category in Maryland. Over the months from May to August 2025, the brand maintained its top position, holding a steady rank of 1.0. This indicates a robust market presence and consumer preference in this category, despite a noticeable decline in sales from $46,293 in May to $31,758 in August. The consistent ranking suggests that while sales figures have fluctuated, Healer's dominance in Maryland's Tincture & Sublingual market remains unchallenged.
In other states and categories, Healer's performance is less visible, as the brand does not appear in the top 30 rankings. This absence could suggest either a strategic focus on specific markets like Maryland or potential challenges in gaining traction elsewhere. The lack of a presence in the top rankings outside Maryland could be viewed as a missed opportunity for expansion or a deliberate focus on maintaining leadership in a key market. The data hints at areas where Healer might either be concentrating its efforts or facing significant competition, providing a nuanced view of its market strategy and execution.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has consistently maintained its top position from May to August 2025, showcasing its strong market presence and customer loyalty. Despite a noticeable decline in sales from May to August, Healer's ability to retain the number one rank highlights its competitive edge over other brands. In contrast, Doctor Solomon's has held the second position consistently during the same period, with sales figures that are significantly lower than Healer's, indicating a clear gap between the two leading brands. This consistent ranking suggests that while Healer's sales have decreased, its competitors have not capitalized on this trend to overtake its leading position, underscoring Healer's strong brand equity and market strategy in Maryland.
Notable Products
For August 2025, the top-performing product from Healer was the THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) in the Tincture & Sublingual category, maintaining its leading position from previous months with sales reaching 289. The THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) ranked second, showing a decline from its top spot in July. A notable newcomer, the THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA), climbed to third place, improving from fifth place in July. The THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA) remained steady at fourth place, consistent with its previous month's ranking. Lastly, the CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture (150mg CBD, 150mg THC, 150mg THCA, 150mg CBDA, 30ml) fell to fifth place, marking a continued decline from its second-place ranking in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
