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Oct-2025
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Overview
Market Insights Snapshot
Healer has consistently maintained its top position in the Tincture & Sublingual category in Maryland, holding the number one rank from July through October 2025. Despite a slight decline in sales from July to October, Healer's steadfast presence at the top suggests a strong brand loyalty and effective market penetration within this specific category. The consistency in ranking indicates that Healer has established a solid foundation in Maryland's Tincture & Sublingual market, which could be a result of strategic marketing efforts or a unique value proposition that resonates well with consumers.
While Healer's performance in Maryland is impressive, the absence of rankings in other states or categories could be seen as a potential area for growth or concern. The lack of presence in the top 30 brands in other markets might indicate either a focused strategy on Maryland or challenges in expanding their footprint. This could be an opportunity for Healer to assess their market strategy and consider diversification or scaling efforts to replicate their success in Maryland across other states and categories. Understanding the dynamics of other markets might provide insights into potential avenues for growth and expansion.
Competitive Landscape
In the Maryland Tincture & Sublingual category, Healer has consistently maintained its top position from July to October 2025, showcasing its strong market presence and brand loyalty. Despite a noticeable decline in sales from July's peak, Healer's leadership in the category remains unchallenged, as it continues to outperform its closest competitor, Doctor Solomon's, which holds a steady second place. This consistent ranking highlights Healer's robust brand strategy and customer retention capabilities, even as the overall sales trend shows a downward trajectory. The ability of Healer to sustain its number one rank amidst declining sales suggests a solid foundation and potential for strategic adjustments to capitalize on market opportunities and counteract the sales dip.
Notable Products
In October 2025, the top-performing product from Healer was the THC/THCA 4:1 Uplift Tincture (100mg THC, 25mg THCA), which rose to the number one rank with sales figures reaching 250 units. The THC/THCa 6:1 Night Tincture (600mg THC, 100mg THCA) dropped to second place after maintaining the top rank in the previous two months. The THC/THCA 1:1 Pain Relief Tincture (100mg THCA, 100mg THC) experienced a slight decline, moving from second to third place. The CBD/THC/THCA/CBDA 1:1:1:1 Balance Tincture maintained steady performance, climbing from fifth to fourth place in October. Finally, the THC/THCA 1:1 Pain Relief Tincture (315.48mg THC, 327.12mg THCA) remained consistent, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
