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Jun-2024
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Overview
Market Insights Snapshot
General Admission has shown a strong performance across various categories and provinces, particularly in the Pre-Roll category. In Alberta, General Admission has consistently held the top spot in the Pre-Roll category from March to June 2024, reflecting a stable and dominant market presence. However, their performance in the Vapor Pens category in Alberta has seen some fluctuations, with ranks moving from 5th to 3rd and then back to 4th over the same period. This indicates some volatility in consumer preferences or competitive pressures in the Vapor Pens segment. In British Columbia, General Admission has maintained its top position in Pre-Rolls, while consistently holding the second spot in Vapor Pens, suggesting a strong but slightly less dominant presence compared to Alberta.
In Ontario, General Admission has also demonstrated robust performance, retaining the number one rank in the Pre-Roll category throughout the observed months. This consistency suggests a strong brand loyalty or effective market strategy in Ontario. The Vapor Pens category in Ontario shows a steady third-place ranking, indicating a solid but not leading position. Conversely, in Saskatchewan, General Admission's rankings in both Pre-Roll and Vapor Pens categories were only available for March and April 2024, after which they dropped out of the top 30. This could be a concerning sign of declining market presence or increased competition in Saskatchewan. Overall, while General Admission shows strong performance in some regions and categories, there are areas where the brand could focus on improving its market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has consistently maintained its top rank from March 2024 through June 2024. This stability in ranking highlights its strong market presence and consumer loyalty. However, notable competitors such as Jeeter and Back Forty / Back 40 Cannabis have shown significant sales growth, with Jeeter advancing from the 5th position in March to the 2nd position by April and maintaining it through June. This upward trend in Jeeter's sales, which have more than doubled from March to June, indicates a growing threat to General Admission's dominance. Similarly, Back Forty / Back 40 Cannabis, while stable at the 3rd position, has also seen a steady increase in sales, suggesting a solidifying market share. These competitive dynamics suggest that while General Admission currently holds the lead, it must continue to innovate and engage with its customer base to fend off rising competitors in the Ontario Pre-Roll market.
Notable Products
In June 2024, the top-performing product for General Admission was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its number one ranking for the fourth consecutive month with sales of $100,169. The Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) held the second position consistently, showing strong sales at $54,793. The Tiger Blood Distillate Cartridge (0.95g) remained in third place, consistent with its previous rankings. The Taster Kief Coated Distillate Infused Pre-Roll 3-Pack (1.5g) reappeared in the fourth position after being absent in May, with sales of $29,024. Notably, the Tiger Blood Distillate Infused Pre-Roll (1g) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
