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Aug-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, General Admission has demonstrated a strong performance, particularly in the Pre-Roll category. In both Alberta and British Columbia, the brand has consistently maintained the top position from May to August 2025, indicating a robust consumer preference and market presence. Similarly, in Ontario, General Admission has also held the number one spot in Pre-Rolls throughout the same period, with sales peaking in July and August. However, in Saskatchewan, the brand appeared in the rankings only in June, securing the second position, which suggests a potential growth opportunity or a market entry strategy that could be further explored.
In the Vapor Pens category, General Admission's performance has been more varied. In British Columbia, the brand consistently ranked second, showing a stable demand. However, in Alberta and Ontario, the brand's rankings fluctuated between the fourth and seventh positions, reflecting a more competitive landscape. Notably, in Alberta, the brand slipped from fifth in May to seventh in both June and August, indicating potential challenges or shifts in consumer preferences. The absence of rankings in some months across various states and categories suggests that while General Admission has strongholds in certain areas, there are also regions where the brand is not as prominent, highlighting areas for potential market expansion or increased marketing efforts.
Competitive Landscape
In the Ontario Pre-Roll category, General Admission has consistently maintained its top position from May to August 2025, indicating a strong brand presence and customer loyalty. Despite fluctuations in sales figures, General Admission's leadership in the market remains unchallenged. Notably, Jeeter and Back Forty / Back 40 Cannabis have been vying for the second and third positions, with Back Forty / Back 40 Cannabis overtaking Jeeter in July and August. This competitive dynamic suggests that while General Admission's sales are robust, the brand must remain vigilant to maintain its lead, especially as Back Forty / Back 40 Cannabis shows a significant upward trend in sales, particularly from June to August. This competitive landscape highlights the importance for General Admission to continue innovating and engaging with its customer base to sustain its market dominance.
Notable Products
In August 2025, the top-performing product for General Admission remained the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank from previous months with a sales figure of 36,617. The Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, showing a slight increase in sales from July. Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) moved up to the third spot, improving from its fourth-place standing in June and July. The Tiger Blood Distillate Cartridge (0.95g) slipped to fourth place, while Tiger Blood Chews 2-Pack (10mg) consistently maintained its fifth position. Overall, the rankings demonstrate stability in preferences, with minor shifts in sales figures among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
