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Dec-2025
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Overview
Market Insights Snapshot
General Admission has demonstrated a strong performance in the Alberta market, particularly in the Pre-Roll category where it consistently held the top rank from September to December 2025. This highlights its dominance and steady consumer demand in this segment. In the Vapor Pens category, the brand showed a slight fluctuation in rankings, climbing to the third position in November before settling back to fourth in December. This indicates a competitive landscape in vapor pens, although General Admission remains a significant player. Meanwhile, in British Columbia, the brand maintained a strong presence in Pre-Rolls, with a brief dip in October, suggesting potential market dynamics or competition shifts during that month.
In Ontario, General Admission sustained its leading position in the Pre-Roll category throughout the last quarter of 2025, underscoring its robust market share and consumer loyalty. The Vapor Pens category saw consistent fourth-place rankings from October to December, following a third-place finish in September, reflecting stable performance amidst competitive pressures. Notably, in Saskatchewan, General Admission appeared in the Pre-Roll rankings only in December, securing the fourth position, which could indicate a strategic entry or growth in this market. The absence of rankings in British Columbia's Vapor Pens category for October suggests a missed opportunity or increased competition that month, providing an area for potential improvement.
Competitive Landscape
In the Ontario pre-roll market, General Admission has consistently maintained its top position from September to December 2025, demonstrating its strong market presence and consumer preference. Despite a slight decline in sales from September to November, General Admission rebounded in December, solidifying its leadership. Competitors like Back Forty / Back 40 Cannabis and Jeeter have remained stable in their respective second and third positions throughout this period. Notably, Back Forty / Back 40 Cannabis has shown a more significant sales fluctuation, particularly with a notable increase in December, suggesting potential competitive pressure. However, General Admission's ability to maintain its rank indicates a robust brand loyalty and effective market strategy, positioning it favorably against its competitors in the Ontario pre-roll category.
Notable Products
In December 2025, the top-performing product for General Admission was the Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g), maintaining its consistent first-place ranking from September through December, with sales reaching 34,250 units. The Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) also held its steady position in second place throughout the same period. Notably, the Tiger Blood Chews 2-Pack (10mg) climbed to third place in December, improving from its fifth-place debut in November. Meanwhile, the Cherry Watermelon Infused Pre-Roll 5-Pack (2.5g) slipped slightly from third to fourth place over the past two months. Lastly, the Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) rounded out the top five, maintaining a stable performance with a consistent ranking since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
