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Jul-2025
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Overview
Market Insights Snapshot
General Admission has shown impressive consistency in the Pre-Roll category across multiple provinces. In Alberta, the brand has maintained its top position from April through July 2025, demonstrating a strong hold on the market. Similarly, in British Columbia and Ontario, General Admission has consistently ranked first in the Pre-Roll category over the same period, indicating a robust preference among consumers. However, in Saskatchewan, the brand entered the top rankings later, securing the second spot in June before dropping to fourth in July. This late entry into the top rankings could be seen as both a challenge and an opportunity for growth in that province.
In the Vapor Pens category, General Admission's performance is more varied across provinces. In Alberta, the brand experienced a slight decline, moving from fifth place in April and May to seventh in June before recovering to sixth in July. This fluctuation suggests a competitive market environment. In British Columbia, General Admission has maintained a strong second-place position throughout the months, indicating a stable consumer base. However, in Ontario, the brand's ranking dropped from fourth in April to sixth in July, which might suggest increasing competition or shifting consumer preferences. These movements across categories and provinces highlight the dynamic nature of the cannabis market and the varying challenges faced by brands like General Admission.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has shown remarkable performance, maintaining the top rank from May to July 2025. This consistent leadership is a testament to its strong market presence and consumer preference. In contrast, Jeeter, which started as the leader in April, experienced a decline, slipping to the third position by July. This shift indicates a potential opportunity for General Admission to capitalize on Jeeter's decreasing market share. Meanwhile, Back Forty / Back 40 Cannabis has shown a positive trajectory, moving up to the second position in July, suggesting a competitive edge that General Admission should monitor closely. The overall trend highlights General Admission's robust sales growth, outperforming its competitors, and solidifying its dominance in the Ontario Pre-Roll market.
Notable Products
In July 2025, the top-performing product from General Admission was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its consistent rank of 1 since April, despite a decrease in sales to 37,095. The Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) held steady at rank 2, showing a slight increase in sales compared to June. The Tiger Blood Distillate Cartridge (0.95g) continued to rank 3, with minor fluctuations in sales figures across the months. Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) remained at rank 4, recovering from a dip in June. Lastly, Tiger Blood Chews 2-Pack (10mg) sustained its position at rank 5, with sales showing a positive trend from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
