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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, General Admission’s mix remained concentrated in Pre-Roll at 65.91% share, with Vapor Pens at 32.39% and minor contributions from Edible at 1.08% and Flower at 0.62%. Pre-Roll volume declined year over year by 20.82% and month over month by 5.70%, while Vapor Pens fell 12.53% YoY and 7.24% MoM, indicating parallel contraction in the two core pillars. Edible bucked the monthly trend with a 2.32% MoM increase despite a 53.20% YoY decline, whereas Flower contracted both YoY at 75.34% and MoM at 17.18%. With an overall average price up 4.85% and Pre-Roll average price at 29.02, the pattern implies a tightening around two categories that are both shrinking, with only a marginal MoM offset from Edible insufficient to counter double-digit YoY declines.
The mix suggests positioning anchored to Pre-Roll scale, supported by a secondary Vapor Pens role, but both anchors are losing volume concurrently (Pre-Roll -20.82% YoY, Vapor Pens -12.53% YoY) as average prices rise 4.85%, pointing to elasticity pressure or assortment pruning. Maintaining a 65.91% Pre-Roll share alongside a rank of 2 in Pre-Roll in Alberta signals that distribution and shelf presence remain concentrated in one format while adjacent categories underperform (Flower -17.18% MoM, Vapor Pens -7.24% MoM). The implication is a need to rebalance toward formats with incremental monthly momentum (Edible +2.32% MoM) or refine Pre-Roll assortment and pricing to defend share without compounding volume loss under a higher average price.
Competitive Landscape
General Admission sits at #2 in ON Pre-Roll in August 2026, down one place year over year from #1, while holding #2 over the last three months and coming off a peak at #1 in December 2025; in contrast, Back Forty / Back 40 Cannabis sits at #1 after rising from #2 year over year with sales up 56.6%, and Thumbs Up Brand climbed to #3 from #10 with a 70.8% sales increase. Further, Jeeter slipped to #4 from #3 alongside a 44.5% sales decline, while Spinach jumped to #5 from #14 with sales up 81.8%; the pattern implies General Admission’s YoY slide from #1 to #2 reflects intensified upward pressure from fast-rising rivals and that maintaining a top-two position will require recapturing December 2025 peak momentum against competitors gaining rank at double-digit rates.
Notable Products
Sweet Bubba Hi-Fi Diamond Infused Pre-Roll 3-Pack (1.5g) fell 12.2% month over month to rank 5 while Berry Sunshine Hi-Fi Diamond Infused Pre-Roll 3-Pack (1.5g) declined 20.7% at rank 7, and these drops contrast with Tiger Blood Chews 2-Pack (10mg) up 11.9% at rank 6. Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) held rank 1 with a 2.6% dip as Tiger Blood Diamond Infused Pre-Roll 3-Pack (1.5g) at rank 2 slid 6.0%, indicating five of the top ten are Pre-Roll SKUs that are contracting in August 2026. The pattern implies reliance on infused Pre-Roll volume to defend the top two ranks while modest Edible growth signals tentative diversification of demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
