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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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General Admission’s October 2026 mix tilts toward Pre-Roll at 61.35% share, but that anchor is contracting with Pre-Roll down 17.49% YoY and 2.33% MoM while Vapor Pens expands to 37.47% share on 9.45% YoY and 7.58% MoM gains; the niche Edible line holds 0.95% share with a 27.98% YoY decline offset by a 14.92% MoM uptick, and Flower slips to 0.23% share with an 87.11% YoY and 39.78% MoM drop. With brand sales down 10.47% YoY and average price edging 0.84% lower, the mix shift toward higher-priced Vapor Pens (average price 34.21) versus softer Pre-Roll (average price 27.88) implies revenue reliance is rotating from a shrinking core to a faster-growing secondary category, tempering the overall decline but not reversing it.
This rotation coincides with a rank position of 2 in Pre-Roll in Alberta, indicating that even as Pre-Roll contracts 17.49% YoY and 2.33% MoM, competitive standing remains elevated and can be leveraged to defend share while Vapor Pens’ 7.58% MoM and 9.45% YoY growth provides the incremental volume engine. Given the top market is ON and the top category is Pre-Roll at 61.35% share, the pattern implies near-term positioning should protect Pre-Roll leadership economics while reallocating activation toward Vapor Pens where mix accretion is occurring, aiming to offset the 10.47% YoY brand sales decline with a category balance that favors higher unit revenue and steadier month-to-month momentum.
Competitive Landscape
General Admission sits at #2 in ON Pre-Roll in October 2026, down 1 rank position year over year from #1, while holding #2 for the past three months and having peaked at #1 in December 2025; in the same window, Back Forty / Back 40 Cannabis moved to #1 from #2 year over year and expanded sales by 75.6%, and Spinach advanced to #4 from #17 with 152.4% YoY sales growth. With Thumbs Up Brand rising to #3 from #10 on 102.4% YoY growth and Claybourne Co. slipping to #5 from #4 alongside a 12.4% YoY sales decline, the directional gap suggests General Admission’s flat three-month position at #2 coupled with a YoY drop from #1 implies entrenchment as a top-tier incumbent but with share pressure intensifying from faster climbers immediately above and below.
Notable Products
General Admission leans on format concentration in October 2026, with Connoisseur / Infused Pre-Rolls accounting for 61.3% of sales and Vapor Pens adding 37.5% combined. The top 10 items make up 46.3% of revenue, so most of its sales ride on a handful of infused pre-rolls and a few vape SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
