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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
General Admission concentrated 66.31% of July 2026 sales in Pre-Roll with a 0.96% month-over-month uptick despite a -19.39% year-over-year decline, while Vapor Pens held 31.95% share with -8.67% MoM and -16.90% YoY. Minor lines contracted more sharply: Edible at 0.99% share fell -2.04% MoM and -59.62% YoY, and Flower at 0.75% share declined -24.05% MoM and -68.74% YoY. With Pre-Roll ranked 1 in Alberta and average price up 5.10% YoY to $29.43, the pattern implies the brand is leaning into a Pre-Roll-led core while pruning underperforming small categories to protect mix.
The mix tilt toward Pre-Roll (+0.96% MoM versus Vapor Pens at -8.67% MoM) alongside a 5.10% YoY price increase suggests pricing power is being applied where rank leadership exists, yet the overall brand sales decline of -20.36% YoY indicates that gains in the core are not offsetting volume leakage from Vapor Pens and long-tail exits. The -59.62% YoY in Edible and -68.74% YoY in Flower, each under 1.00% share, imply deliberate deprioritization that elevates Pre-Roll share but narrows the funnel for cross-category capture; the strategic implication is a focused positioning around Pre-Roll leadership that trades breadth for depth, which can sustain rank but risks further volatility if Vapor Pens’ -8.67% MoM slide persists.
Competitive Landscape
General Admission sits at #2 in ON Pre-Roll in July 2026, down 1 rank position year over year from #1, with stability over the last three months at #2 and a prior peak at #1 in December 2025; meanwhile, Back Forty / Back 40 Cannabis is now #1 after rising from #2 year over year with sales up 67.4%, and Jeeter holds #3 with a -37.9% sales change and no rank movement from #3. The juxtaposition of a 1-place YoY slip for General Admission and a 1-place YoY climb for Back Forty / Back 40 Cannabis, alongside Spinach jumping from #14 to #5 with 65.3% sales growth, implies that General Admission’s path back to #1 depends on outperforming faster risers rather than defending against declining incumbents.
Notable Products
Berry Sunshine Hi-Fi Diamond Infused Pre-Roll 3-Pack (1.5g) posted the largest month-over-month gain at 12.6% while climbing to rank 4, whereas Sweet Bubba Hi-Fi Diamond Infused Pre-Roll 3-Pack (1.5g) rose just 1.9% at rank 5, signaling that premium infused formats are splitting into faster- and slower-moving flavors. Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) held rank 1 with a 3.5% lift and Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) advanced 12.1% at rank 2, and with eight of the top ten being Pre-Roll SKUs this concentration implies a portfolio leaning further into multi-pack and infused pre-roll dominance. The sole category diversification came from Tiger Blood Liquid Diamond Disposable (1g) at rank 6 with a 4.2% gain and Tiger Blood Chews 2-Pack (10mg) at rank 9 with a 6.6% lift, while Taster Pack Distillate Infused Pre-Roll 5-Pack (2.5g) slipped 0.9% at rank 7, pointing to selective cannibalization within Pre-Rolls rather than broad weakness. Taken together, the mix suggests General Admission is consolidating volume behind a few high-velocity infused pre-roll families, using modest Vapor Pens and Edible growth as ancillary rather than primary drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
