Market Insights Snapshot
General Admission has demonstrated a consistent performance across multiple provinces in Canada. In the Edibles category, the brand has shown a progressive increase in its ranking from August to November 2023, particularly in Alberta where it has climbed from 10th to 7th place. Similarly, in British Columbia and Ontario, General Admission has improved from 22nd to 12th place and 31st to 13th place respectively. This upward trend suggests that the brand is gaining popularity in the Edibles category.
On the other hand, in the Pre-Roll category, General Admission has consistently maintained the top spot across all provinces including Saskatchewan. This indicates a strong market dominance in this category. However, in the Flower category in Saskatchewan, there has been a significant drop in ranking from 6th to 18th place between October and November 2023. This could indicate a shift in consumer preference or increased competition. In the Vapor Pens category, General Admission has maintained a steady performance, remaining in the top 4 across all provinces. This demonstrates the brand's solid presence in this category.
In the Pre-Roll category within Ontario, General Admission has consistently maintained its top position from August to November 2023. However, it's worth noting that there has been a gradual decrease in sales over these months, indicating a potential downward trend. Its closest competitors, Good Supply and Back 40 Cannabis, have also shown a similar pattern. Good Supply, holding the second rank, has consistently had sales significantly lower than General Admission, while Back 40 Cannabis, at the third rank, has had even lower sales. It's interesting to observe that while all three brands have seen a decrease in sales, their ranks have remained unchanged, suggesting a broader market trend rather than brand-specific issues. In months where data is missing, it can be inferred that the brand did not make it to the top 20 in the Pre-Roll category for Ontario.
In November 2023, the top-performing product for General Admission was Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its first place position from previous months with sales of 127,718 units. The second best-selling product was the Taster Kief Coated Distillate Infused Pre-Roll 3-Pack (1.5g), which also held steady in its rank. Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) secured the third spot, showing no change in its ranking from the previous months. Grapey Grape Distillate Infused Pre-Roll 3-Pack (1.5g) moved up a spot from fifth to fourth place. However, 5 Loco Infused Pre-Roll 5-Pack (2.5g) dropped one position to fifth, down from fourth in October 2023.