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Apr-2025
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Overview
Market Insights Snapshot
General Admission has demonstrated robust performance in the Pre-Roll category across multiple Canadian provinces. Notably, in Alberta, the brand has maintained a consistent top position from January to April 2025, indicating strong consumer preference and market dominance in this category. Similarly, in British Columbia, General Admission has also secured the number one spot consistently over the same period, suggesting a similar trend. However, in Ontario, while the brand led the Pre-Roll category in February and March, it slipped to the second position in April, which may warrant closer examination to understand the competitive dynamics or market shifts affecting this change.
In the Vapor Pens category, General Admission's performance has been more varied. In Alberta, the brand experienced a decline from second to fifth place by April 2025, which could indicate increased competition or changing consumer preferences in this category. Conversely, in British Columbia, the brand maintained a steady second position, reflecting a stable presence and perhaps loyal customer base. In Ontario, the brand improved its ranking from fifth in January to fourth by March, maintaining this position in April, which might suggest a positive reception or successful marketing strategies. These movements highlight the brand's varying levels of influence across different regions and categories, providing insights into where they may need to focus their strategic efforts.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has experienced notable fluctuations in rank over the first four months of 2025. Initially holding the second position in January, General Admission climbed to the top spot in February and March, only to slip back to second place in April. This dynamic shift in ranking highlights the intense competition within this market segment. Notably, Jeeter has been a formidable competitor, consistently maintaining a strong presence by reclaiming the number one rank in April after a brief dip to second place in February and March. Meanwhile, Back Forty / Back 40 Cannabis has maintained a steady third position throughout this period, indicating a stable market presence. Claybourne Co. has also shown resilience, holding the fourth position consistently from February to April after starting at fifth in January. These shifts in rankings and the competitive pressure from brands like Jeeter suggest that General Admission must continue to innovate and adapt its strategies to maintain and potentially regain its leadership position in the Ontario Pre-Roll market.
Notable Products
In April 2025, the top-performing product for General Admission was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its first-place rank consistently since January. The Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) climbed from fourth place in February to second place in April, showcasing a notable increase in sales, reaching 30,132 units. The Tiger Blood Distillate Cartridge (0.95g) saw a slight dip, moving from second to third place by April. The Tiger Blood Chews 2-Pack (10mg) held steady in fourth place, indicating stable performance across the months. Lastly, the Tiger Blood Distillate Infused Pre-Roll (1g) re-entered the rankings at fifth place in April, having been absent in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
