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Feb-2026
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Overview
Market Insights Snapshot
General Admission has shown a strong performance in the Pre-Roll category across several Canadian provinces. Notably, the brand maintained the top position in the Pre-Roll category in both Alberta and British Columbia from November 2025 to February 2026, demonstrating consistent market leadership. However, in Ontario, while they started as the top brand in November and December 2025, they slipped to the second position in January and February 2026, indicating increased competition or shifting consumer preferences. In Saskatchewan, the brand appeared in the rankings for the first time in December 2025, securing the fifth position, which could be seen as a positive entry into this market.
In the Vapor Pens category, General Admission maintained a steady fourth position in both Alberta and Ontario throughout the observed months, suggesting a stable presence despite not leading the category. In British Columbia, the brand experienced a slight decline, moving from second to third place by January 2026, which might point to emerging competitors or changing consumer trends. Interestingly, in Saskatchewan, General Admission entered the rankings at fourth place in December 2025, marking a significant initial impact in the province's market. This data reflects General Admission's robust positioning in the Pre-Roll category while highlighting some challenges and opportunities in the Vapor Pens category across different provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has experienced notable shifts in its market position. Initially holding the top rank in November and December 2025, General Admission saw a decline to the second position in both January and February 2026. This change in rank can be attributed to the consistent performance of Back Forty / Back 40 Cannabis, which climbed to the first position in January 2026 and maintained it through February. Despite this shift, General Admission's sales figures remained robust, although they showed a downward trend over the months, which may have contributed to the change in rank. Meanwhile, Jeeter and Claybourne Co. consistently held the third and fourth positions, respectively, indicating a stable competitive environment where General Admission must strategize to reclaim its leading position.
Notable Products
In February 2026, the top-performing product for General Admission was the Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place rank consistently from previous months despite a slight decline in sales to 26,597 units. The Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) climbed back to second place after slipping to third in January 2026. The Cherry Watermelon Infused Pre-Roll 5-Pack (2.5g) dropped to third place, showing a notable decrease in sales figures compared to the prior months. Tiger Blood Chews 2-Pack (10mg) held steady at fourth place, indicating stable performance in the Edible category. Lastly, Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place, reflecting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
