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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, General Admission has shown notable performance across various categories and provinces, demonstrating a strong presence particularly in the Pre-Roll and Vapor Pens categories. In Alberta, British Columbia, and Ontario, General Admission maintained the number one spot in the Pre-Roll category consistently from December 2023 to March 2024. This indicates a dominant position and a strong consumer preference in these provinces. However, in the Vapor Pens category, there's a slight decline in their ranking position from December 2023 to March 2024 in Alberta, moving from first to fourth place, which might suggest increasing competition or changing consumer preferences in this segment.
On the other hand, the Edibles category presents a mixed bag of results for General Admission. While they managed to stay within the top 10 in Alberta and British Columbia, their rankings slightly slipped over the months. For instance, in Alberta, they moved from 7th in December 2023 to 8th in March 2024. In contrast, their performance in the Edibles category in Ontario showed improvement, moving up from 11th in December 2023 to 9th in March 2024. This upward trend could indicate a growing acceptance or strategic improvements by General Admission in this category. However, their performance in the Flower category in Saskatchewan showed a significant drop, from 26th to 71st place, which might raise concerns about their market strategies or product offerings in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, General Admission has maintained its leading position from December 2023 through March 2024, showcasing its dominance in the market. Despite facing stiff competition, General Admission has consistently outperformed its closest competitors, including Back Forty / Back 40 Cannabis and Fuego Cannabis (Canada), in terms of sales and rank. Back Forty / Back 40 Cannabis, holding the second position during this period, saw a slight increase in sales from February to March 2024, yet remained significantly lower than General Admission. Fuego Cannabis (Canada) moved up to the third rank by March 2024, indicating a positive trend in its performance, but still lagged behind in sales compared to General Admission. This analysis highlights General Admission's strong market presence and its ability to maintain a lead over its competitors, suggesting a robust consumer preference and brand loyalty within the Ontario Pre-Roll market.
Notable Products
In March 2024, General Admission's top-selling product was the Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank from previous months with sales figures reaching 99,943. Climbing back to second place, the Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) showed resilience after briefly dropping to third place in February. The Tiger Blood Distillate Cartridge (0.95g) secured the third spot, continuing its upward trend from the fifth position in December 2023. The Taster Kief Coated Distillate Infused Pre-Roll 3-Pack (1.5g) held steady at fourth place, indicating consistent consumer preference. A new entrant, Razzilicious Infused Pre-Roll 5-Pack (2.5g), made a notable debut at fifth place, suggesting a growing interest in diverse product offerings within the Pre-Roll category.
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