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Nov-2025
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Overview
Market Insights Snapshot
General Admission has demonstrated a strong performance across multiple categories and provinces, with notable consistency in its Pre-Roll category. In Alberta, the brand has maintained a steady number one ranking in the Pre-Roll category from August to November 2025, reflecting a robust market presence. Similarly, in Ontario, General Admission has consistently held the top spot in the same category, indicating a strong consumer preference. However, in British Columbia, there was a slight dip in October when the brand temporarily fell to third place before regaining its leading position in November. This fluctuation suggests potential competition or shifts in consumer demand that could be worth monitoring.
In the Vapor Pens category, General Admission has shown a notable upward trajectory in Alberta, where it improved from a consistent fourth place to third in November 2025. This improvement could signify a growing acceptance and popularity of their vapor products among consumers. In contrast, the brand experienced a drop in rankings in British Columbia during October, moving from second to third place, before regaining its position in November. Meanwhile, in Ontario, General Admission remained stable at fourth place, indicating a steady performance but also highlighting room for growth. The absence from the top 30 in any category or province would have indicated a significant challenge, but General Admission has managed to maintain a presence across all reviewed regions and categories, reflecting its overall market strength.
Competitive Landscape
In the Ontario pre-roll category, General Admission has consistently maintained its top position from August to November 2025, showcasing its strong market presence and consumer preference. Despite a slight decline in sales from August to November, General Admission remains ahead of its competitors, such as Back Forty / Back 40 Cannabis and Jeeter, which have held steady at the second and third ranks, respectively. Notably, while Back Forty / Back 40 Cannabis experienced a more pronounced sales decline over the same period, Jeeter showed a relatively stable sales performance. This suggests that General Admission's leadership in the market is not only a result of its current sales figures but also its ability to retain consumer loyalty amidst fluctuating market dynamics.
Notable Products
In November 2025, General Admission's top-performing product was the Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its leading rank for four consecutive months with sales of 35,561 units. The Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) held steady at the second position, though its sales figures slightly declined from previous months. The Cherry Watermelon Infused Pre-Roll 5-Pack (2.5g) showed notable improvement, moving up from fourth to third place, indicating a growing consumer preference. Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) experienced a slight drop in ranking from third to fourth place. The Tiger Blood Distillate Cartridge (0.95g) re-entered the top five, securing the fifth position, reflecting a resurgence in demand within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
