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Oct-2025
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Overview
Market Insights Snapshot
General Admission has shown a strong performance in the Pre-Roll category across several Canadian provinces. In Alberta, the brand has consistently held the top spot in Pre-Roll sales from July to October 2025, indicating a robust market presence and consumer preference in this category. Similarly, in Ontario, General Admission maintained its number one ranking in the Pre-Roll category throughout the same period, reflecting its dominance in the region. However, in British Columbia, there was a notable decline from first to third place in October, which suggests increased competition or shifting consumer preferences that could be worth monitoring in the coming months.
In the Vapor Pens category, General Admission's performance has been more varied. In both Alberta and Ontario, the brand maintained a steady presence within the top four rankings, though it dropped from third to fourth place in Ontario in October. This slight decline might indicate emerging competitors or changes in consumer purchasing behavior. Meanwhile, in British Columbia, a more significant drop was observed, with the brand falling from second to third place by October. This shift, coupled with a decrease in sales figures, might suggest challenges that General Admission needs to address to regain its standing in the Vapor Pens category in this province.
Competitive Landscape
In the Ontario Pre-Roll market, General Admission has consistently maintained its top position from July to October 2025, showcasing its strong brand presence and consumer loyalty. Despite fluctuations in sales figures, General Admission's leadership remains unchallenged, with its sales figures consistently surpassing those of its closest competitors. Back Forty / Back 40 Cannabis and Jeeter have held steady in the second and third ranks, respectively, throughout the same period. While Back Forty / Back 40 Cannabis has shown a notable increase in sales in August, it still trails behind General Admission. Jeeter's sales have experienced slight fluctuations but remain stable in the third position. The consistent ranking of these brands highlights a competitive yet stable market landscape, with General Admission leading the charge in both rank and sales.
Notable Products
In October 2025, General Admission's top-performing product was the Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank for the third consecutive month with sales of 33,622. The Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) held steady at the second rank, consistent with its performance since August. Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) remained in the third position, showing a gradual decline in sales over the months. A new entry, Cherry Watermelon Infused Pre-Roll 5-Pack (2.5g), debuted at fourth place, indicating strong market entry. The Tiger Blood Distillate Infused Pre-Roll (1g) maintained its fifth position from September, despite a slight drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
