.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
General Admission has shown a consistent performance in the Pre-Roll category across multiple provinces. Notably, they have maintained the top position in the Pre-Roll category in both Alberta and British Columbia from June to September 2025. Similarly, in Ontario, they have dominated the Pre-Roll category, securing the number one spot consistently over the same period. However, in Saskatchewan, the brand experienced fluctuations, missing from the top 30 in July and September, which indicates a potential area for improvement or a highly competitive market.
In the Vapor Pens category, General Admission's performance has been more variable. In Alberta, they experienced a dip from the 4th to the 6th position by September, suggesting increased competition or shifting consumer preferences. Conversely, in British Columbia, they have maintained a steady second place, indicating a strong market presence. Meanwhile, in Ontario, the brand saw a gradual decline in rankings from 3rd to 7th place over the four months, which could be attributed to the overall declining sales trend in the Vapor Pens category during this period.
Competitive Landscape
In the Ontario pre-roll category, General Admission has consistently maintained its top rank from June to September 2025, showcasing its strong market presence and consumer preference. This stability is particularly notable given the competitive landscape, where brands like Back Forty / Back 40 Cannabis and Jeeter have been vying for the top positions. Despite Back Forty / Back 40 Cannabis experiencing a significant increase in sales in July and August, surpassing Jeeter, it still trails behind General Admission in terms of overall sales figures. This consistent lead by General Admission suggests a strong brand loyalty and effective market strategies that have kept it ahead of its competitors, even as they attempt to close the gap in sales and rankings.
Notable Products
In September 2025, General Admission's top-performing product was the Tiger Blood Distillate Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its leading position from August with sales of 33,111 units. The Tiger Blood Distillate Infused Pre-Roll 3-Pack (1.5g) held steady in second place, having switched ranks with the 5-Pack between July and August. The Tiger Blood Distillate Cartridge (0.95g) in the Vapor Pens category climbed to third place, showing consistent performance since June. The Peach Ringz Kief Distillate Infused Pre-Roll 3-Pack (1.5g) remained in fourth place, despite a notable drop in sales figures. Lastly, the Tiger Blood Chews 2-Pack (10mg) continued to rank fifth, maintaining its position across all observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
