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Apr-2025
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Overview
Market Insights Snapshot
Spinach has demonstrated a strong performance in the Alberta market, particularly in the Edible category, where it has consistently held the top position from January through April 2025. In the Flower category, however, there was a slight decline, with Spinach moving from 2nd to 4th place over the same period. Interestingly, the Pre-Roll category saw a significant improvement as Spinach rose from 6th in February to 3rd by March and maintained this position through April. Meanwhile, in the Vapor Pens category, Spinach experienced a dip in March, dropping to 4th place, but quickly rebounded to 2nd place by April, indicating a resilient market presence.
In British Columbia, Spinach's performance has been varied across categories. While maintaining a steady 2nd place in the Edible category, it faced challenges in the Flower category, where its ranking fluctuated, peaking at 7th in January but slipping to 16th in March before recovering slightly to 13th in April. Notably, Spinach was absent from the top 30 in the Pre-Roll category for January and February, eventually entering the rankings at 24th in March and slipping to 26th in April. Conversely, its Vapor Pens showed positive momentum, climbing from 7th in the first quarter to 5th by April, suggesting growing consumer preference in this segment. In Ontario, Spinach maintained a strong foothold in the Edible category, consistently ranking 1st, while achieving stable 3rd place in the Flower category throughout the first four months of 2025.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach consistently holds the third rank from January to April 2025, demonstrating a stable position amidst fluctuating market dynamics. Despite not surpassing its main competitors, Back Forty / Back 40 Cannabis and Shred, which interchangeably occupy the top two spots, Spinach maintains a strong foothold with a slight decline in sales from January to March, followed by a modest recovery in April. This stability is noteworthy given the competitive pressure from Pure Sunfarms, which consistently ranks fourth, and The Original Fraser Valley Weed Co., which shows a positive trend by climbing from sixth to fifth place by April. Spinach's ability to retain its rank suggests a loyal customer base and effective brand positioning, crucial for sustaining its market share in a highly competitive environment.
Notable Products
In April 2025, Spinach's top-performing product was the Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) in the Edible category, maintaining its first-place ranking for four consecutive months with sales of 146,495. The Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg) also held steady in the second position, showing consistent performance across the months. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) continued its streak at third place, demonstrating stable demand. The Sourz - Pink Lemonade Gummies 5-Pack (10mg) improved its rank from fifth in January to fourth by February and maintained this position through April. Lastly, the Sourz - Fully Blasted Cherry Lime Gummy (10mg) held the fifth rank in April, showing a slight decline from fourth place in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
