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Aug-2025
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Overview
Market Insights Snapshot
Spinach has demonstrated a strong performance across several categories in different Canadian provinces. In Alberta, Spinach has maintained its dominance in the Edible and Vapor Pens categories, consistently holding the number one spot from May through August 2025. This stability is noteworthy, especially in the Vapor Pens category where the brand saw a steady increase in sales, culminating in an impressive August figure. However, in the Flower category, there was a slight decline, with Spinach dropping from fourth to sixth place, indicating a potential area for improvement. Meanwhile, in British Columbia, Spinach's performance in the Edible category saw a minor dip from second to third place in August, while its Flower category ranking improved from eighth to fourth place, suggesting a positive shift in consumer preference.
In Ontario, Spinach has consistently led the Edible category, maintaining its top position throughout the observed months. The Flower category also showed stability with Spinach holding a steady fourth-place ranking. Interestingly, the Pre-Roll category in Ontario saw Spinach hovering around the 12th to 14th positions, which could indicate a competitive market or room for growth. In Saskatchewan, Spinach emerged as a leader in the Pre-Roll category in August, marking a significant achievement since it was not previously ranked in the top 30. Additionally, the brand maintained its number one position in the Vapor Pens category, indicating strong consumer loyalty or preference in this region. The varying performance across categories and provinces highlights both the strengths and potential growth areas for Spinach.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has consistently maintained a strong position, ranking 4th from June to August 2025, after a slight drop from 3rd in May 2025. This stability in rank is noteworthy, especially when considering the dynamic shifts among competitors. Back Forty / Back 40 Cannabis experienced a notable decline from 1st to 3rd place in August, which could have provided an opportunity for Spinach to capitalize on market share. Meanwhile, Shred consistently held the 2nd position, showcasing robust sales performance. Despite these competitive pressures, Spinach's sales showed a positive trend, with an increase in August compared to June, indicating resilience and potential growth. Additionally, Pure Sunfarms remained steady at 5th place, suggesting a stable yet slightly lower market presence compared to Spinach. This analysis highlights Spinach's ability to sustain its market position amidst fluctuating competitor dynamics, suggesting a strong brand presence in Ontario's Flower category.
Notable Products
In August 2025, the top-performing product for Spinach was the Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg), maintaining its number one rank consistently since May with sales of $156,729. The Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg) also held steady in the second position, although its sales slightly decreased from previous months. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) remained in third place, showing a notable increase in sales compared to July. The Sourz - Pink Lemonade Gummies 5-Pack (10mg) continued to rank fourth but saw a decline in sales figures. Lastly, the Sourz - Strawberry Mango Gummies 5-Pack (10mg) kept its fifth position, with sales showing an upward trend since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
