Market Insights Snapshot
Spinach has shown significant traction in the cannabis market across various states. In Alberta, the brand has consistently held the top spot in the Edible category from August to November 2023. The brand's performance in the Flower category is also noteworthy, with a steady rise from 9th place in August to 2nd place in November. However, in the Pre-Roll and Vapor Pens categories, the brand's ranking slightly fluctuated, but overall maintained a strong position within the top 5.
In British Columbia, Spinach has demonstrated solid performance in the Edible and Vapor Pens categories, maintaining the 2nd and 3rd ranks respectively from September to November 2023. The brand's ranking in the Flower category improved from 4th to 3rd place over the same period. However, in the Pre-Roll category, the brand's performance dipped, moving from 7th place in September to 12th place in November. In Ontario, Spinach showed strong performance in the Edible and Flower categories, securing the top 2 spots. However, the brand's ranking in the Vapor Pens category remained static at 13th place.
In the Ontario Flower category, Spinach has been showing a promising performance against its competitors. In August 2023, Spinach was ranked third, trailing behind Good Supply and Shred. However, Spinach quickly climbed the ranks, surpassing Good Supply in September and maintaining the top spot in October and November. Despite this impressive ranking, Spinach's sales have been somewhat inconsistent, with a notable dip in November. Meanwhile, Good Supply, despite losing the top rank, has maintained steady sales, while Shred's sales have shown a slight decline since their peak in August. It's worth noting that the absence of a rank for a particular month indicates that the brand did not make it into the top 20 for that month in the specified category and state.
In November 2023, the top-performing product from Spinach was the Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg), with a commendable sales figure of 89,256 units. This product has consistently held the number one rank for the past four months. Following closely behind in the second rank was the Sourz - Strawberry Mango Gummies 5-Pack (10mg), maintaining its position from the previous months. The Sourz - CBD/THC 1:1 Peach Orange Gummies 5-Pack and Sourz - Pink Lemonade Gummies 5-Pack (10mg) also remained steady at ranks three and four respectively. A notable change was observed in the ranking of Feelz Deep Dreamz - THC/CBN 2:1 Blueberry Pomegranate Gummies 2-Pack, which climbed to the fifth rank in November from being unranked in the previous months.