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Nov-2025
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Overview
Market Insights Snapshot
Spinach has demonstrated notable performance across various categories and regions, maintaining a strong presence in the Canadian cannabis market. In Alberta, Spinach has consistently topped the rankings in the Edible and Vapor Pens categories, holding the number one spot from August to November 2025. This stability indicates a strong consumer preference and brand loyalty in these segments. However, in the Flower category, Spinach experienced a slight decline from fifth place in August to seventh in October but managed to climb back to sixth in November. This fluctuation suggests a competitive landscape in the Flower category, where Spinach is striving to maintain its market share.
In Ontario, Spinach has shown impressive growth in the Flower category, reaching the top spot in October before settling in second place in November. This upward trajectory highlights Spinach's expanding influence in Ontario's Flower market. Conversely, the brand's performance in the Pre-Roll category has been less consistent, with rankings hovering between thirteenth and seventeenth place, indicating potential challenges in capturing a larger market share. Meanwhile, in Saskatchewan, Spinach's dominance in Vapor Pens is evident, as it reclaimed the number one position in November after a brief dip to second place in September and October. Notably, Spinach's absence from the top 30 in Saskatchewan's Pre-Roll category after August suggests a significant decline, marking an area for potential improvement.
Competitive Landscape
In the Ontario Flower category, Spinach has shown a notable upward trajectory in its ranking and sales performance over recent months. In August 2025, Spinach was ranked 4th, but by October 2025, it climbed to the top position, highlighting a significant improvement in its market presence. However, in November 2025, Spinach experienced a slight dip, moving to the 2nd position. Despite this, Spinach's sales in October 2025 peaked, indicating strong consumer demand. In comparison, Back Forty / Back 40 Cannabis consistently maintained a strong position, ranking 1st in September and November 2025, which suggests a competitive edge in the market. Meanwhile, Shred held steady at 3rd place from August to November 2025, while Big Bag O' Buds experienced a decline, dropping from 1st in August to 4th by November 2025. These dynamics indicate a competitive landscape where Spinach is a strong contender, yet faces stiff competition from brands like Back Forty / Back 40 Cannabis.
Notable Products
In November 2025, the top-performing product from Spinach was the Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg), which climbed to the number 1 rank with sales of 72,181 units. This product improved its position from the previous months, moving up from 3rd in August and maintaining 2nd place in September and October. The Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) fell to 2nd place, after holding the top spot from August to October. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) maintained a steady presence, securing the 3rd rank in November, after being 2nd and 3rd in the preceding months. The Sourz - CBD/THC 1:1 Peach Orange Gummies 5-Pack (10mg CBD, 10mg THC) held the 4th position, showing a slight decline from its 3rd place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
