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Sep-2025
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Overview
Market Insights Snapshot
Spinach has demonstrated strong performance in the Alberta market, particularly in the Edible and Vapor Pens categories, where it consistently holds the top rank. Notably, in the Vapor Pens category, Spinach has shown a positive sales trend, with sales increasing from June to September. In the Pre-Roll category, Spinach made significant strides, climbing from fifth to second place in August, although it slightly dipped to third in September. However, its performance in the Flower category has been less stable, fluctuating between fifth and sixth position over the months.
In Ontario, Spinach has maintained a strong presence in the Edible category, holding the top position until September when it slipped to second. The Flower category saw an impressive climb from fourth to second place by September, indicating a strengthening position. However, the Pre-Roll category presents a different story, where Spinach's rank fell from twelfth to seventeenth over the same period, highlighting potential challenges. Meanwhile, in Saskatchewan, Spinach's entry into the Pre-Roll category in September with a first-place rank is noteworthy, although it had not been in the top 30 in previous months, suggesting a significant breakthrough.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has demonstrated notable resilience and growth. Over the summer months of 2025, Spinach maintained a steady rank of 4th place from June to August, before climbing to 2nd place in September. This upward movement in rank indicates a positive trend in market performance, contrasting with Big Bag O' Buds, which saw a decline from 1st place in August to 4th in September. Meanwhile, Back Forty / Back 40 Cannabis consistently held the top position, except for a brief dip to 3rd place in August, showcasing its strong market presence. Shred maintained a stable rank at 2nd place for most of the period but dropped to 3rd in September, coinciding with Spinach's rise. This competitive dynamic suggests that Spinach is effectively capturing market share and positioning itself as a formidable contender in the Ontario Flower market.
Notable Products
In September 2025, Spinach maintained its stronghold in the Edible category, with Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) retaining the top spot for the fourth consecutive month, despite a decrease in sales to 121,071. Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg) and Sourz - Fully Blasted Pink Lemonade Gummy (10mg) continued to hold steady in second and third positions respectively, mirroring their ranks from previous months. Notably, Sourz - CBD/THC 1:1 Peach Orange Gummies 5-Pack (10mg CBD, 10mg THC) debuted in the rankings at fourth place, indicating a strong market entry. Meanwhile, Sourz - Pink Lemonade Gummies 5-Pack (10mg) experienced a slight decline in rank, falling from fourth in June and July to fifth by September. Overall, Spinach's product lineup demonstrated consistent performance, with minimal shifts in ranking positions across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
