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Jul-2025
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Overview
Market Insights Snapshot
Spinach has shown a strong performance in the Edible category across multiple provinces, consistently holding the top rank in both Alberta and Ontario. In Alberta, Spinach has maintained its number one position from April through July 2025, despite a slight decline in sales figures over these months. Similarly, in Ontario, Spinach has also held the number one rank consistently, with sales figures reflecting stability and slight growth. However, the brand's performance in the Pre-Roll category in British Columbia has been less consistent, only making it into the top 30 by July 2025, indicating a potential area for improvement or increased competition in this category.
In the Flower category, Spinach has experienced some fluctuations in rankings across different provinces. In Alberta, the brand's ranking has slipped from fourth in April to sixth by July 2025, which could suggest increased competition or shifting consumer preferences. Conversely, in British Columbia, Spinach has shown improvement, climbing from the thirteenth position in April to the fifth position by July. Meanwhile, in Saskatchewan, Spinach was not ranked in the top 30 initially but made a significant entry into the second position by June, before dropping to fifth in July, highlighting a volatile but potentially promising market presence. These movements suggest a dynamic market environment where Spinach might need to adapt its strategies to maintain or improve its standings.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has maintained a strong presence, although its rank has seen a slight decline from 3rd place in April and May 2025 to 4th place in June and July 2025. This shift can be attributed to the rise of Big Bag O' Buds, which climbed from 7th place in April to 3rd place by June and July, indicating a significant upward trend in their market performance. Meanwhile, Shred consistently held the 2nd position throughout the period, showcasing stable sales figures. Although Spinach's sales dipped in June, they rebounded in July, suggesting resilience in its market strategy. The brand remains ahead of Pure Sunfarms, which consistently ranked 5th, and The Original Fraser Valley Weed Co., which fluctuated between 5th and 8th positions. Spinach's ability to maintain a top 5 position amidst these competitive shifts highlights its robust market presence, though it faces increasing pressure from rapidly ascending brands like Big Bag O' Buds.
Notable Products
In July 2025, the top-performing product from Spinach was the Sourz Fully Blasted Blue Raspberry Watermelon Gummy with a consistent rank of 1 across the months, achieving sales of 150,935. The Sourz Blue Raspberry Watermelon Gummies 5-Pack maintained its position at rank 2, showing stable sales figures throughout. Sourz Fully Blasted Pink Lemonade Gummy held the third spot, although its sales saw a slight decrease compared to previous months. The Pink Lemonade Gummies 5-Pack remained at rank 4, with a minor dip in sales. Notably, the Sourz Strawberry Mango Gummies 5-Pack entered the rankings in June at position 5 and held steady in July, indicating a positive reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
