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Oct-2025
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Overview
Market Insights Snapshot
Spinach has demonstrated notable performance across various cannabis categories in different Canadian provinces, with some fluctuations worth mentioning. In Alberta, Spinach has maintained a stronghold in the Edible and Vapor Pen categories, consistently holding the number one rank from July to October 2025. This stability is indicative of their strong market presence and consumer preference in these categories. However, the Flower category saw a slight decline from rank 5 in August to rank 7 by October, which could suggest increasing competition or shifting consumer preferences. In British Columbia, Spinach's performance in the Flower category showed a significant drop from rank 4 in September to rank 10 in October, highlighting a potential challenge in maintaining its competitive position.
In Ontario, Spinach achieved an impressive climb in the Flower category, moving from rank 4 in July to securing the top position by October 2025. This upward trajectory suggests a growing consumer base and successful product offerings in this category. The Pre-Roll category, however, did not see similar success, as Spinach remained outside the top 10, ranked at 17 in both September and October, indicating potential areas for improvement. In Saskatchewan, Spinach's presence in the Pre-Roll category was noteworthy in August with a top rank, though the absence of rankings in other months suggests volatility or a nascent market position. Meanwhile, their Vapor Pens maintained a strong performance, consistently ranking in the top two positions throughout the observed months.
Competitive Landscape
In the Ontario flower category, Spinach has shown a remarkable upward trajectory in recent months, climbing from a consistent fourth place in July and August 2025 to securing the top spot by October 2025. This ascent in rank reflects a significant boost in sales, with Spinach achieving a notable increase in October compared to previous months. In contrast, Back Forty / Back 40 Cannabis, which started as the leader in July, experienced fluctuations, ultimately dropping to second place in October. Meanwhile, Shred maintained a steady presence in the top three but saw a slight decline in sales, which may have contributed to Spinach's rise. The dynamic shifts in rank and sales among these brands underscore the competitive nature of the Ontario flower market, highlighting Spinach's strategic advancements and growing consumer appeal.
Notable Products
In October 2025, Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg) maintained its position as the top-performing product from Spinach, despite a decrease in sales to 75,171 units. The Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg) also held steady in second place, showing consistent demand. Notably, the Sourz - CBD/THC 1:1 Peach Orange Gummies 5-Pack (10mg CBD, 10mg THC) improved its ranking from fourth in September to third in October, indicating a growing preference for balanced CBD/THC products. Meanwhile, the Sourz - Fully Blasted Pink Lemonade Gummy (10mg) slipped from third to fourth place, suggesting a shift in consumer taste preferences. The introduction of Sourz - CBG/THC 4:1 Strawberry Watermelon Gummies 5-Pack (40mg CBG, 10mg THC) in October, debuting at fifth place, highlights an emerging interest in CBG-focused products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
