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Mar-2025
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Overview
Market Insights Snapshot
Spinach has demonstrated consistent performance across various categories in Alberta, notably maintaining the top spot in the Edible category from December 2024 through March 2025. However, their presence in the Flower category has experienced a slight decline, moving from the second to fourth position over the same period. In the Pre-Roll category, Spinach showed an interesting trajectory, initially dropping from third to sixth place in February 2025 before climbing back to third in March. The Vapor Pens category also saw a dip in rank from second to fourth, indicating some competitive pressure in the market.
In Ontario, Spinach has retained its dominance in the Edible category, consistently holding the first position. The Flower category has been stable with Spinach maintaining a strong presence in the top three. However, in the Pre-Roll category, Spinach's rank fluctuated slightly, reaching as low as seventeenth in February before recovering to fifteenth in March. Meanwhile, in British Columbia, Spinach's performance in the Flower category has seen some challenges, with rankings slipping from seventh to fifteenth over the months. The Vapor Pens category in Saskatchewan remains a stronghold for Spinach, where it has consistently ranked either first or second, showcasing a robust market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Spinach has experienced a slight decline in its ranking over the months from December 2024 to March 2025. Initially holding the second position in December 2024, Spinach dropped to third place by January 2025 and maintained this rank through March 2025. This shift is notable as Back Forty / Back 40 Cannabis ascended to the top spot in January 2025, maintaining its lead thereafter. Meanwhile, Shred also outperformed Spinach, securing the second position from January onwards. Despite this, Spinach's sales figures remain robust, although they have shown a downward trend over the months, indicating potential challenges in maintaining its market share against strong competitors like Good Supply and Pure Sunfarms, both of which consistently rank just below Spinach. This competitive pressure highlights the dynamic nature of the Ontario Flower market and underscores the importance for Spinach to innovate and adapt to regain its higher ranking and bolster sales.
Notable Products
In March 2025, Spinach's top-performing product was the Sourz - Fully Blasted Blue Raspberry Watermelon Gummy (10mg), maintaining its first-place rank for four consecutive months, with sales reaching 151,744 units. The Sourz - Blue Raspberry Watermelon Gummies 5-Pack (10mg) held steady in the second position, consistently following the leader. The Sourz - Fully Blasted Pink Lemonade Gummy (10mg) also retained its third-place position, showing stable performance across the months. The Sourz - Pink Lemonade Gummies 5-Pack (10mg) improved slightly, moving up to fourth place in March from a fifth-place rank in January. Lastly, the Sourz - Fully Blasted Cherry Lime Gummy (10mg) remained in fifth place, showing consistent demand despite a drop in sales compared to December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
