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Sep-2025
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Overview
Market Insights Snapshot
Shred's performance across various categories and regions shows noteworthy trends, particularly in the Canadian market. In Alberta, Shred has maintained a consistent presence in the Flower category, holding steady at the 15th position in June and July before rising to 13th in August, only to settle back at 15th in September. The Pre-Roll category in Alberta tells a similar story, with Shred fluctuating slightly but remaining within the top 15, peaking at 11th in both June and August. This stability indicates a solid foothold in Alberta's market, especially in Pre-Rolls, where sales saw a noticeable uptick in August. However, the brand's absence from top 30 rankings in other categories within Alberta might signal areas for potential growth or challenges that need to be addressed.
In British Columbia, Shred has demonstrated a strong performance in the Edible and Pre-Roll categories. The brand consistently ranked in the top 7 for Edibles, showing a slight dip in August but recovering by September. Their Pre-Roll products have shown steady improvement, culminating in a 5th place ranking in September, indicating a strengthening market position. Meanwhile, in Ontario, Shred's Flower category performance is particularly impressive, consistently holding a top 3 position and highlighting strong consumer demand. However, the Pre-Roll category in Ontario shows more volatility, with rankings dropping from 7th in July to 12th in September, suggesting potential competitive pressures or shifts in consumer preferences that could be explored further.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Shred has experienced notable fluctuations in its rank and sales performance from June to September 2025. Initially holding a strong position at rank 2 in June, Shred maintained this rank through July and August, before dropping to rank 3 in September. This shift coincides with the rise of Spinach, which climbed from rank 4 to 2, suggesting increased competition and consumer preference shifts. Meanwhile, Back Forty / Back 40 Cannabis consistently dominated the market, reclaiming the top spot in September after a brief dip to rank 3 in August. Despite Shred's slight decline in rank, its sales figures remained robust, although they did experience a decrease from August to September. This indicates a potential need for strategic adjustments to regain its earlier standing and counter the upward momentum of competitors like Big Bag O' Buds, which also showed dynamic rank changes, peaking at rank 1 in August before dropping to rank 4 in September.
Notable Products
In September 2025, the top-performing product for Shred remains Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack, maintaining its first-place rank for four consecutive months with sales of 40,478 units. The Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack regained its second position after slipping to third in August 2025. Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack consistently held the third spot, showing stable performance over the months. The Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies 4-Pack remained in fourth place, while Gnarberry (7g) continued to secure the fifth position without any change in its rank since June 2025. Overall, the rankings for Shred products in September show consistency, with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
