.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of Shred across various categories shows a dynamic presence in different provinces. In Alberta, Shred's presence in the Flower category saw a slight fluctuation between May and August 2025, with rankings moving from 13th to 16th and then back to 14th. This indicates a relatively stable position despite some competitive pressures. The Pre-Roll category in Alberta also exhibited consistency, maintaining ranks between 10th and 12th over the same period. This suggests that while Shred is not leading, it maintains a solid foothold in these categories. Meanwhile, in British Columbia, Shred's performance in the Edible category experienced a slight decline in ranking from 5th to 7th by August 2025, which might indicate increased competition or shifting consumer preferences.
In Ontario, Shred's dominance in the Flower category is noteworthy, consistently holding the 2nd position from May to August 2025. This strong performance highlights Shred's significant market presence and consumer preference in this category. The Edible category also shows robust performance, with Shred maintaining a top 4 position throughout the months, although there was a slight dip in August. Conversely, the Pre-Roll category in Ontario saw more variability, with rankings dropping from 8th to 11th, suggesting potential challenges in maintaining market share. Overall, Shred's performance across these categories and provinces indicates a strong brand presence, with some areas of potential growth and others requiring strategic focus to regain or maintain market position.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Shred has maintained a consistent rank of 2nd place from May to August 2025, showcasing its strong market presence. Despite this stability, Shred faces dynamic competition, notably from Back Forty / Back 40 Cannabis, which held the top position from May to July but dropped to 3rd in August. This shift allowed Big Bag O' Buds to ascend from 4th in May to claim the top spot in August, indicating a significant upward trend. Meanwhile, Spinach maintained a steady 4th place from June to August, after starting in 3rd in May. Shred's consistent ranking amidst these fluctuations suggests a robust customer base, but the rise of Big Bag O' Buds and the slight decline of Back Forty / Back 40 Cannabis highlight the competitive pressures and potential threats to Shred's market position in the coming months.
Notable Products
In August 2025, Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack continued its dominance as the top-performing product, maintaining its number one rank throughout the summer months with a sales figure of $48,355. Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack rose to the second spot, showing a consistent upward trend from previous months. Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies, although dropping to third place, remained a strong contender in the edible category. Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies held steady at fourth place, showing a slight increase in sales. Gnarberry, a flower product, reappeared in the rankings, securing the fifth position for August, indicating renewed interest in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
