.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In reviewing the performance of Shred across different categories and regions, it's noteworthy to highlight some significant trends. In Alberta, Shred has shown a consistent presence in the Edible category, maintaining a solid position within the top 5 since August 2025. This stability is complemented by a modest increase in sales from July to October 2025, indicating a steady consumer demand. However, in the Flower category, Shred's ranking remained at 15th place from September to October, suggesting a potential area for improvement or increased competition. The Pre-Roll category in Alberta also reflects a slight fluctuation in rankings, with Shred moving between 12th and 13th place, which could indicate a competitive market environment.
Meanwhile, in Ontario, Shred has demonstrated robust performance in the Flower category, consistently ranking within the top 3, although there was a slight dip from 2nd to 3rd place in October 2025. This suggests a strong foothold in the market, despite minor fluctuations. However, the Concentrates category presents a different scenario, where Shred was absent from the top 30 in October, possibly indicating a decline in market presence or increased competition. In the Pre-Roll category, Shred experienced a decline in rankings from 7th in July to 13th in October, which could be a point of concern or an opportunity for strategic adjustments. Overall, Shred's performance across these regions and categories highlights areas of strength and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Shred has experienced notable fluctuations in its ranking and sales performance. From July to October 2025, Shred's rank shifted from 2nd to 3rd, indicating a slight decline in its competitive position. This change is particularly significant given the performance of competitors like Spinach, which ascended from 4th to 1st place, and Back Forty / Back 40 Cannabis, which maintained strong positions, peaking at 1st in July and September. Meanwhile, Big Bag O' Buds saw a decline from 1st in August to 4th in October, suggesting a volatile market environment. Despite these shifts, Shred's sales remained relatively stable, though slightly declining, which may indicate a need for strategic adjustments to regain its competitive edge. The consistent 5th place ranking of Pure Sunfarms further underscores the competitive pressure within the top tier of this market.
Notable Products
In October 2025, Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack maintained its top position in the Edible category, despite a slight decrease in sales to 30,308 units. Gnarberry (7g) moved up to the second rank in the Flower category, showing a consistent performance with sales increasing to 23,135 units. Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack climbed to the third position in the Edible category, with sales reaching 22,238 units, showing resilience after a dip in September. The Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies held steady at fourth place, while Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies re-entered the rankings at fifth place, despite a sales decline. Overall, the rankings indicate a stable demand for Shred's edible products, with some fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
