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Apr-2025
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Overview
Market Insights Snapshot
Shred has shown notable performance across various categories and regions, particularly in Alberta and Ontario. In Alberta, Shred's Flower category has consistently improved its ranking, moving from 15th in January 2025 to 12th by April 2025, demonstrating a positive trend in consumer preference. Meanwhile, in the Pre-Roll category, Shred maintained a stable position around the 10th rank, suggesting a steady consumer base. In Ontario, Shred has achieved remarkable success in the Flower category, securing and maintaining a top 2 position from February to April 2025, indicating strong market penetration and brand loyalty in this segment.
In British Columbia, Shred's performance in the Edible category remained constant at the 4th position throughout the first four months of 2025, reflecting a stable demand. However, in the Flower category, Shred's ranking fluctuated slightly, indicating a competitive market landscape. The brand's Pre-Roll category also saw a slight dip from 4th to 5th place in April 2025, which could suggest increased competition or shifting consumer preferences. It's noteworthy that Shred did not appear in the top 30 for certain categories in some regions, which could either indicate areas for growth or a strategic focus on their stronger categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Shred has experienced some notable shifts in its market position from January to April 2025. Initially holding the top rank in January, Shred was overtaken by Back Forty / Back 40 Cannabis in February, which maintained its lead through April. Despite this, Shred consistently held the second position, showcasing its resilience and strong market presence. Meanwhile, Spinach and Pure Sunfarms remained stable at third and fourth ranks, respectively, throughout the same period. The competitive dynamics suggest that while Shred faces stiff competition, particularly from Back Forty, it remains a formidable player in the Ontario Flower market, maintaining robust sales figures that reflect its continued consumer appeal.
Notable Products
In April 2025, Shred's top-performing product was Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack, maintaining its position at rank 1 with sales of $45,404. The Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack held steady at rank 2, while Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack remained at rank 3. The Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies 4-Pack consistently held the 4th position. Notably, Tropic Thunder (7g) entered the rankings in April at rank 5, marking its debut in the top five. These rankings have remained consistent from previous months, showing strong and stable performance for Shred's edible product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
