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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Shred’s mix tilted further toward Flower at 53.66% share with year-over-year growth of 12.80% despite a month-over-month dip of 4.81%, while Pre-Roll fell to 26.41% share with a year-over-year decline of 11.23% and a month-over-month decline of 7.54%. Edible contracted to 14.03% share with year-over-year decline of 12.90% and month-over-month decline of 8.24%, contrasted by Beverage at 3.16% share growing month-over-month by 3.02% and Concentrates at 2.75% share inching up 0.82% month-over-month but down 11.84% year-over-year. With brand-level sales up 3.41% year-over-year and average price up 5.07% to $19.72, the pattern implies price-led stabilization anchored by Flower momentum rather than volume-led expansion across smaller formats.
Holding rank 2 in Flower in Ontario while Flower advances 12.80% year-over-year and pulls over half of mix at 53.66% indicates positional leverage concentrated in a single category, as Pre-Roll and Edible contract 11.23% and 12.90% year-over-year respectively. The month-over-month declines of 4.81% in Flower and 7.54% in Pre-Roll, paired with only modest offsets from Beverage at +3.02% and Concentrates at +0.82% month-over-month, suggest near-term share defense depends on sustaining Flower price-value while selectively nurturing small-format trials rather than leaning on lagging Edible and Pre-Roll.
Competitive Landscape
Shred ranks #2 in ON Flower in September 2026, unchanged from #2 year over year, while holding #2 over the last three months and coming off a peak of #1 in August 2026; in contrast, Spinach sits at #1 after rising from #3 year over year alongside a 15.7% sales increase, and Back Forty / Back 40 Cannabis slid to #3 from #1 with a 7.4% sales decline, indicating the near-term battle for the top slot depends on whether Shred converts its August 2026 peak into sustained gains or cedes momentum to competitors growing faster.
Notable Products
Gnarberry (7g) posted the steepest month-over-month decline at -11.65% and slipped to rank 3, while OG Lemonade Shotz (10mg THC, 65ml) fell -11.01% at rank 9; by contrast, Blue Razzberry Shotz (10mg THC, 65ml) rose 7.35% to rank 8 and Edibles at ranks 1, 4, 5, and 6 collectively advanced between +3.40% and +6.07%. With Flower holding ranks 2, 3, and 10 but dropping between -3.27% and -10.05%, the category mix tilted toward lower-variance Edibles even as top-line scale still concentrates in Flower SKUs near the top ranks. Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack (40mg CBD, 10mg THC) remained rank 1 with +3.40% MoM and $136,346 in September 2026, signaling durable pull for functional CBD/THC ratios as Flower volatility pressures overall rank stability. The pattern implies a pivot toward value in predictable, small-ticket Edibles and Beverage formats to buffer Flower downturn risk while keeping a path to share via selective Beverage gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
