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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Shred’s category mix tilted further toward Flower at 56.40% share, with Flower sales up 9.94% year over year and 4.57% month over month, while Pre-Roll contracted 28.37% YoY even as it rebounded 10.31% MoM to 24.51% share. Edible expanded 24.06% YoY but slipped 1.35% MoM to 15.61% share, and Concentrates fell 27.86% YoY while climbing 8.99% MoM to 2.68% share, as Beverage remained a niche at 0.80% share despite a 233.40% MoM spike. With overall brand sales down 2.13% YoY alongside a 16.02% YoY increase in average price and a top rank of 1 in Flower in Ontario, the pattern implies Shred is leaning into higher-priced Flower to offset Pre-Roll and Concentrates drag, using Edible growth and a tiny Beverage base as tactical buffers.
The mix shifts suggest positioning anchored in Flower leadership—reinforced by rank 1 in Flower in Ontario—with selective diversification: Edible’s 24.06% YoY growth plus Beverage’s 233.40% MoM test point to portfolio options, while the 28.37% YoY decline in Pre-Roll and 27.86% YoY decline in Concentrates indicate categories where pricing or format needs recalibration. Given average price up 16.02% YoY against brand sales down 2.13% YoY, and Flower’s 4.57% MoM rise outweighing Edible’s 1.35% MoM dip, the implication is that Shred’s near-term share defense rests on premium-leaning Flower SKUs, with Pre-Roll stabilization as the key swing factor.
Competitive Landscape
Shred is ranked #1 in ON Flower in May 2026, up 1 position year over year from #2, and up 1 position versus February 2026 from #2, indicating a climb to a new peak in May 2026. In contrast, Back Forty / Back 40 Cannabis slipped from #1 to #2 while posting a -8.41% year-over-year sales change, and Spinach held at #3 with a 12.76% year-over-year sales increase, suggesting Shred’s move to #1 came amid mixed competitor momentum. With Big Bag O' Buds steady at #4 alongside a 6.41% year-over-year increase and The Original Fraser Valley Weed Co. advancing from #10 to #5 with a 26.30% year-over-year lift, Shred’s ascent to #1 despite multiple competitors gaining share implies the brand’s positioning is defensible through assortment or pricing that converts rank pressure into retention at the top.
Notable Products
Shred'ems Max 10 - Shark Attack Gummies 10-Pack (100mg) posted the most interesting movement in May 2026 with an 11.3% MoM gain at rank 8, while OG Rootbeer Milled (7g) climbed 10.5% to rank 7, indicating momentum concentrated in value-pack gummies and milled flower despite Gnarberry (7g) slipping 1.4% at rank 2. With five of the top ten in Edible and four in Flower, the mix tilts toward formats that trade frequency for basket size, and the persistence of Tropic Thunder (7g) at rank 4 with a 1.2% uptick alongside a $247,212 month for Shark Attack points to steady core flower anchoring faster-growing confections. The pattern implies Shred is leaning into edible-led traffic with affordable potency tiers while using multi-SKU milled and 7g flower to stabilize rank positions and smooth MoM volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
