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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Shred’s mix concentrated further into Flower at 54.02% share with year-over-year growth of 17.16% despite a month-over-month dip of 2.40%, while Pre-Roll contracted to 27.03% share with a -11.32% YoY and -11.19% MoM change. Edible held 13.52% share but declined -15.25% YoY and -4.41% MoM, and Beverage at 2.85% share fell -6.69% MoM with no YoY benchmark, as Concentrates at 2.58% share slid -22.52% YoY but rose 3.59% MoM. Vapor Pens were negligible at 0.00% share with a -99.11% YoY collapse offset by a 110.66% MoM rebound from a low base, and average price rose 15.97% YoY alongside total brand sales up 3.99% YoY. The pattern implies a consolidation toward Flower leadership with selective stabilization in Concentrates, while price elevation is supporting revenue despite broad MoM softness in non-Flower formats.
With rank 1 in Flower in Ontario and Flower carrying a 54.02% share, the brand’s positioning hinges on defending premiumized flower throughput amid -2.40% MoM volume pressure and mixed adjacent-category signals. The double-digit YoY decline in Pre-Roll (-11.32%) alongside Edible (-15.25%) narrows cross-format acquisition funnels, but the 3.59% MoM lift in Concentrates and a 110.66% MoM pulse in Vapor Pens indicate optionality for trial extensions; coupled with a 15.97% YoY average price increase and only 3.99% YoY sales growth, the mix suggests pricing, not breadth, is driving the delta. This implies near-term share maintenance will rely on Flower price-pack architecture and trade-down defenses, while category adjacency should prioritize small, high-ROI bets where MoM momentum exists rather than re-expanding into MoM-declining Edible and Pre-Roll.
Competitive Landscape
Shred is ranked #1 in ON Flower in August 2026, up 1 position from #2 year over year, and unchanged from #1 three months ago, while peak rank remains #1 in August 2026; meanwhile, Spinach sits at #2 after rising from #4 year over year with a 27.5% YoY sales increase, and Back Forty / Back 40 Cannabis holds #3 with a move from #3 a year ago alongside 13.5% YoY growth, indicating that Shred’s ascent of one rank alongside flat quarter-on-quarter positioning implies leadership is secure but pressure is building from faster-climbing followers.
Notable Products
Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack (10mg) posted the steepest movement in August 2026 with a -10.5% month-over-month decline, sliding to rank 5, while Gnarberry (7g) also fell -6.5% yet held rank 2. In contrast, Sour Ranger 30+ Milled (7g) jumped +35.6% MoM to rank 3, and Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack (40mg CBD, 10mg THC) contracted -1.0% MoM but remained rank 1. With three Flower SKUs in the top eight and Edibles occupying four of the top ten, the mix points to Shred tilting toward Flower-driven volume with Edibles acting as margin-balancing traffic drivers, implying a portfolio split that will reward reinforcing milled Flower momentum while pruning underperforming legacy gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
