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Dec-2025
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Overview
Market Insights Snapshot
Shred has demonstrated a robust presence in the cannabis market across various Canadian provinces, particularly in the Edible category. In Alberta, Shred consistently maintained a top-five position, ranking third in October and fourth in other months of the last quarter of 2025. Similarly, in Ontario, Shred held a steady third-place ranking in the Edible category throughout the same period. However, in Saskatchewan, Shred made a significant leap from being outside the top 30 to securing the second position by November, indicating a strong upward trend in consumer preference for their Edible products. This consistent performance across multiple provinces highlights Shred's stronghold in the Edible category.
In the Flower and Pre-Roll categories, Shred's performance varied across provinces. In Ontario, Shred maintained a solid third place in the Flower category throughout the last quarter of 2025, while their Pre-Roll category held steady at the 13th position. In contrast, Alberta saw Shred fluctuating between the 15th and 17th positions in Flower, with a more stable performance in Pre-Rolls, where they remained at the 12th position. In British Columbia, Shred's Pre-Roll ranking dropped from 5th in September to 10th in the subsequent months, reflecting a potential challenge in maintaining market share. These movements suggest that while Shred has a strong foothold in certain categories, there is room for improvement in others to enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Shred consistently maintained its position at rank 3 from September to December 2025. Despite stable rankings, Shred's sales figures showed a slight fluctuation, indicating potential challenges in gaining market share against top competitors. Back Forty / Back 40 Cannabis and Spinach alternated between the top two positions, with Back Forty reclaiming the top spot in December. This dynamic suggests a fiercely competitive environment where Shred needs to strategize to close the sales gap with these leading brands. Meanwhile, Big Bag O' Buds consistently trailed Shred at rank 4, indicating a stable buffer for Shred but also highlighting the need for innovation to climb higher. The consistent presence of The Original Fraser Valley Weed Co. in the top 6 further underscores the competitive pressure in this market segment.
Notable Products
In December 2025, the top-performing product for Shred was Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack, maintaining its number one rank with sales reaching 37,539 units. Shred'em Pop! - Crazy Cream Soda Gummies climbed to the second position from third in November, showing a notable increase in sales. Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies also improved its ranking, moving from fifth to third place. Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies remained steady in fourth place since entering the rankings in November. Gnarberry (7g) experienced a decline, dropping from second in November to fifth in December, indicating a shift in consumer preference towards edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
