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Jan-2026
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Overview
Market Insights Snapshot
Shred has demonstrated a consistent presence in the cannabis market across various Canadian provinces, particularly in the Edible category. In Alberta, Shred maintained a steady rank of 3rd place in Edibles from October 2025 through January 2026, showcasing a strong foothold in this segment. However, their performance in the Flower category in Alberta saw a decline, moving from 15th to 20th place over the same period, indicating potential challenges in maintaining market share. Meanwhile, in Ontario, Shred consistently held the 3rd position in both Edibles and Flower categories, indicating a robust and stable market presence. Notably, their Edible sales in Ontario peaked in December 2025 before experiencing a decline in January 2026, suggesting a seasonal fluctuation or market dynamics that could be explored further.
In British Columbia, Shred's performance varied across categories. They were absent from the top 30 in Edibles in October 2025 but improved to 4th place by November, maintaining a strong position into January 2026. This suggests a significant upward movement in consumer acceptance or strategic market penetration. However, Shred's Flower category did not rank in the top 30 in December 2025 or January 2026, highlighting a potential area for growth. Meanwhile, in Saskatchewan, Shred's Edible category performance was noteworthy, as they oscillated between 2nd and 3rd positions, indicating a competitive but stable market presence. These movements across provinces and categories highlight Shred's varied performance, with strengths in Edibles and opportunities for improvement in Flower, particularly in British Columbia and Alberta.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Shred consistently maintained its position as the third-ranked brand from October 2025 to January 2026. Despite this stable ranking, Shred faces stiff competition from brands like Spinach and Back Forty / Back 40 Cannabis, which have been alternating between the first and second positions. Notably, Back Forty / Back 40 Cannabis has shown a strong performance, securing the top spot from November 2025 onwards. Shred's sales have shown a gradual upward trend, indicating a steady consumer base, but the brand needs to strategize effectively to close the gap with its higher-ranked competitors. Meanwhile, Big Bag O' Buds consistently trails Shred, maintaining the fourth position, which suggests that Shred's immediate competitive pressure is more from the top than from below. As the market evolves, Shred's ability to innovate and capture more market share will be crucial in altering its current standing.
Notable Products
In January 2026, Shred'ems CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack maintained its top position as the number one product, with sales reaching 24,896 units. Gnarberry (7g), a Flower category product, held steady in the second spot, showing consistent performance from the previous month. The Shred'ems CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack dropped one position to third place, despite a strong showing in December 2025. Tropic Thunder (7g) saw a return to the rankings at fourth place after being unranked in November and December 2025. Shred'em Pop! Crazy Cream Soda Gummies 4-Pack slipped to fifth place, experiencing a decline in sales compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
