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Nov-2025
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Overview
Market Insights Snapshot
Shred's performance across various categories in different provinces reveals interesting trends. In Alberta, the brand has maintained a strong presence in the Edible category, consistently ranking fourth over the last few months. However, there has been a slight decline in the Flower category, where Shred dropped from 13th to 17th place from August to November 2025. In the Pre-Roll category, Shred's position remained stable at 12th place, although sales have shown a decreasing trend. This mixed performance in Alberta suggests that while Shred has a solid footing in certain categories, there are challenges in others that may require strategic adjustments.
Meanwhile, in Ontario, Shred has demonstrated notable stability and strength, particularly in the Edible category where it consistently ranks third. The brand's performance in the Flower category shows a slight dip from 2nd to 3rd place, yet it remains a significant player with substantial sales figures. However, Shred's presence in the Concentrates category has faded, as it was unable to maintain a top 30 position beyond September 2025. This absence could be indicative of a need to reassess their strategy in this segment. In British Columbia, Shred maintained a steady ranking in the Pre-Roll category, but experienced fluctuations in the Edible category, highlighting areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Shred has experienced a notable shift in its market positioning over the past few months. Despite a strong start in August 2025, holding the second rank, Shred saw a slight decline to the third position by October and maintained this rank through November. This change in rank is partly due to the dynamic performances of competitors like Back Forty / Back 40 Cannabis, which ascended to the top spot in September and reclaimed it in November, and Spinach, which briefly held the number one position in October. Meanwhile, Big Bag O' Buds experienced a downward trend, dropping from first in August to fourth by November. These shifts highlight a competitive and fluctuating market environment, where Shred's consistent sales performance, despite the rank changes, suggests a stable consumer base but also underscores the need for strategic initiatives to regain its earlier standing.
Notable Products
In November 2025, the top-performing product from Shred was Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack with consistent rank 1, achieving sales of 34,990. The Gnarberry (7g) maintained its position at rank 2, showing steady sales growth from previous months. Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack held the third position in November, consistent with its rank in October. Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies 4-Pack moved up to rank 4 from being unranked in the previous months. Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack slightly dropped to rank 5, showing a small decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
