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Jul-2025
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Overview
Market Insights Snapshot
Shred has shown varied performance across different categories and provinces, with notable movements in their rankings. In Alberta, the brand's Flower category saw a decline in rankings from 12th in April 2025 to 16th by July 2025, alongside a decrease in sales. Conversely, their Pre-Roll category maintained a relatively stable ranking, moving slightly from 10th to 12th, with sales showing resilience despite minor fluctuations. In British Columbia, Shred's Edible category held a steady rank of 5th throughout the months, indicating a consistent market presence, though their Flower category did not appear in the top 30 after April, which could be seen as a negative indicator for that segment.
In Ontario, Shred's performance in the Flower category was particularly strong, consistently ranking 2nd, which suggests a robust demand for their products in this category. Their Edible products also performed well, maintaining a top 4 ranking. However, the Pre-Roll category experienced some volatility, dropping to 10th in June before recovering to 7th by July. In Saskatchewan, Shred's Flower category only appeared in July with an 11th place ranking, indicating a potential entry or re-emergence in this market. These movements highlight Shred's varying degrees of market penetration and category performance across different regions.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Shred has consistently maintained its position as the second-ranked brand from April to July 2025. Despite a slight dip in sales in May and June, Shred's sales rebounded in July, indicating resilience in the market. The brand is closely trailing behind Back Forty / Back 40 Cannabis, which has held the top spot consistently, showcasing a strong lead in sales. Meanwhile, Spinach and Big Bag O' Buds have shown dynamic movements in their rankings, with Big Bag O' Buds notably climbing from seventh to third place by July 2025. This competitive environment highlights the importance for Shred to continue innovating and strengthening its market presence to maintain its rank and potentially challenge the leading position.
Notable Products
In July 2025, the top-performing product from Shred was Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack, maintaining its first-place rank with sales reaching 52,834. This product has consistently held the top spot since April 2025. The Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack continued to secure the second rank, showing a slight increase in sales compared to previous months. Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack held steady at the third rank, while Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies remained in fourth position. Notably, the Shred'Ems- THCV/THC 2:1 Pink Lemonade Yuzu Gummies entered the rankings for the first time in fifth place, indicating a successful product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
