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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Shred’s category mix tilted further toward inhalables, with Flower holding 53.01% share (ranked 2 in Flower in Ontario) and delivering 27.10% YoY growth despite a 0.16% MoM dip, while Pre-Roll expanded to 27.49% share on 29.00% YoY and 12.51% MoM growth. Edible contributed 13.39% share with modest 1.23% YoY and 1.31% MoM gains, as Beverage rose 12.28% MoM to 3.54% share without a reported YoY baseline and Concentrates slipped 3.70% MoM to 2.57% share despite a 14.84% YoY increase. The brand’s 27.16% YoY sales growth alongside a 2.03% YoY price decline and a $19.42 average price implies unit-led expansion concentrated in Flower and Pre-Roll, offsetting softness in Concentrates and a flat Edible trajectory.
The shift toward Pre-Roll (+12.51% MoM) coupled with stable Flower share (-0.16% MoM) positions Shred to compete on value-volume in high-frequency formats while de-emphasizing niche potency plays signaled by Concentrates’ 3.70% MoM decline. With Edible growing only 1.23% YoY and Beverage scaling from a small base to 3.54% share, the mix suggests price elasticity is working in inhalables where rank 2 in Flower and a 27.10% YoY lift anchor visibility, but leaves limited defense in slower-growing ingestibles; the strategic implication is to lean into bundle-priced Flower and multi-pack Pre-Roll to sustain share gains while selectively pruning low-velocity Concentrates.
Competitive Landscape
Shred sits at rank #2 in Ontario Flower in October 2026, improving 1 position year over year from #3, but slipping 1 spot from #1 three months ago after peaking at #1 in August 2026; meanwhile, Back Forty / Back 40 Cannabis holds #1 after rising from #2 year over year, and Spinach fell from #1 to #4 year over year while Big Bag O' Buds advanced from #4 to #3 with a 28.4% YoY sales lift. With competitors moving in opposite directions—Back Forty / Back 40 Cannabis up 1 rank and Spinach down 3 ranks—Shred’s shift from #1 to #2 since August 2026 implies a stable top-tier position but increasing pressure to defend share against an ascending #1 and a faster-rising #3.
Notable Products
Shred leans on format rather than a single hero, with Ground Flower accounting for 53.0% of October 2026 sales and the top 10 products together at 39.2%. New launches contribute 10.8% of sales, led by Fruit Puncher 30+ Milled (7g), so most of its sales come from milled flower staples with a modest boost from recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
