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Apr-2025
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown a strong performance in the Ontario market, particularly in the Flower category where it consistently held the top position from January to April 2025. This indicates a robust demand and consistent consumer preference for their flower products in this province. In the Vapor Pens category, Back Forty also maintained a leading position, ranking number one throughout the same period. However, in British Columbia, the brand's performance in the Pre-Roll category was less consistent, with rankings missing in February and March, suggesting potential challenges in maintaining a competitive edge or supply issues during those months.
In Alberta, Back Forty / Back 40 Cannabis showed a strong presence in the Flower category, consistently ranking in the top two positions. However, there was a slight drop from first to second place starting in March. The Pre-Roll category saw some fluctuations, with a dip to seventh place in February before recovering to fifth in March and then slightly declining to sixth in April. Meanwhile, in the Vapor Pens category, the brand maintained a steady ranking at fourth and sixth positions, indicating a stable yet competitive standing in this segment. These movements suggest that while Back Forty has a strong foothold in certain categories, there are areas where competitive pressures or other factors may be impacting their rankings.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Back Forty / Back 40 Cannabis has shown remarkable resilience and growth, consistently holding the top rank from February to April 2025. This performance highlights a significant shift from January 2025, where it was ranked second, indicating a positive trend in market dominance. Its main competitors, Shred and Spinach, have maintained stable positions, with Shred dropping from first in January to second place in subsequent months, and Spinach consistently holding the third position. The sales trajectory for Back Forty / Back 40 Cannabis shows a notable increase in April, suggesting successful strategies in capturing market share and consumer preference over its competitors. This upward trend in sales and rank positions Back Forty / Back 40 Cannabis as a formidable leader in the Ontario flower market, setting a benchmark for its competitors.
Notable Products
In April 2025, Back Forty / Back 40 Cannabis saw Lemon Diesel Pre-Roll 10-Pack (3.5g) maintain its top position in the Pre-Roll category with sales reaching 39,582 units. Liquid Imagination Pre-Roll 10-Pack (3.5g) held steady in second place, with a slight increase in sales to 36,326 units. Wedding Pie Pre-Roll 10-Pack (3.5g) remained in third place, following a consistent performance from the previous month. Banana OG Pre-Roll 10-Pack (3.5g) re-entered the rankings at fourth place, showing a resurgence in popularity. Peach Lemonade Distillate Disposable (0.95g) stayed in fifth place in the Vapor Pens category, maintaining its position from March 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
