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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Back Forty / Back 40 Cannabis concentrated 41.60% of October 2026 sales in Pre-Roll, 31.14% in Vapor Pens, and 27.00% in Flower, with Pre-Roll up 80.89% year over year and 0.29% month over month while Vapor Pens rose 49.56% year over year and 13.39% month over month. Flower expanded 21.83% year over year and 4.87% month over month, yet Pre-Roll still led category share as brand sales grew 51.01% year over year and average price declined 4.78% to $32.04. This mix indicates the brand is tilting toward inhale-ables with faster velocity in Vapor Pens month over month but maintaining leadership weight in Pre-Roll, implying the portfolio is capturing value via volume expansion at slightly lower price points.
Holding rank 1 in Pre-Roll in Alberta alongside an 80.89% Pre-Roll year-over-year surge and a 13.39% month-over-month lift in Vapor Pens suggests the brand’s positioning revolves around scale in Pre-Roll complemented by momentum in devices. With Vapor Pens gaining share potential against a 31.14% mix and Flower steady at 27.00% amid a 4.87% month-over-month uptick, the mix implies defense of the Pre-Roll leadership while leaning into cross-category trade-up to Vapor Pens at a $33.65 average versus $24.65 in Pre-Roll, supporting a volume-led strategy that can raise blended margins through mix even as headline average price fell 4.78%.
Competitive Landscape
Back Forty / Back 40 Cannabis sits at rank #1 in Ontario Pre-Roll in October 2026, up from #2 year over year, and it has held #1 for the last three months while also marking its peak at #1 in October 2026; this contrasts with General Admission sliding from #1 to #2 alongside a -28.3% year-over-year sales change, and Thumbs Up Brand advancing from #10 to #3 with +102.4% YoY growth, indicating that Back Forty / Back 40 Cannabis’s sustained #1 position amid both a declining #2 and a fast-rising #3 implies near-term share defense will depend on converting its current rank lead into retention before challenger momentum closes the gap.
Notable Products
Back Forty / Back 40 Cannabis runs on a fairly concentrated lineup in October 2026, with the top 10 items generating 41.1% of sales and Liquid Imagination (28g) alone at 6.0%. That concentration sits alongside a modest role for recent launches at 7.8% of sales, so most of its sales ride on incumbents rather than new items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
