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Dec-2025
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has demonstrated notable performance across several Canadian provinces, particularly in the flower category. In Alberta, the brand has consistently maintained a strong position, moving from second to first place in December 2025, reflecting a positive trend in consumer preference and market penetration. Meanwhile, in Ontario, Back Forty has consistently held the top spot in both the flower and vapor pen categories, underscoring its dominance in this significant market. However, in British Columbia, the brand experienced fluctuations, dropping out of the top 30 in October before rebounding in November and December, indicating potential challenges in maintaining a stable presence in that region.
The pre-roll category presents a mixed picture for Back Forty. In Saskatchewan, the brand has consistently ranked first, showcasing strong brand loyalty and consumer preference. However, in British Columbia, the brand's ranking dipped to 21st in December, after being absent from the top 30 in October, suggesting volatility and potential competition challenges in this segment. Despite these fluctuations, Back Forty has maintained a strong presence in the vapor pen category across all provinces, particularly in Ontario where it remains the top choice for consumers. These trends highlight Back Forty's robust market presence in some regions, while also pointing to areas where the brand could focus on strengthening its market position.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Back Forty / Back 40 Cannabis has demonstrated a strong performance, maintaining its position as a top contender. Throughout the last quarter of 2025, Back Forty / Back 40 Cannabis consistently ranked first in September and November, and second in October, before reclaiming the top spot in December. This fluctuation in rank, particularly the brief dip in October, highlights the competitive pressure from Spinach, which momentarily overtook Back Forty / Back 40 Cannabis to claim the number one position. Despite this, Back Forty / Back 40 Cannabis's sales trajectory shows a robust upward trend, culminating in December with a significant increase, reinforcing its dominance in the market. Meanwhile, Shred consistently held the third position, indicating a stable yet less competitive threat to Back Forty / Back 40 Cannabis's leading status. This analysis underscores the dynamic nature of the market and the importance for Back Forty / Back 40 Cannabis to continue leveraging its strengths to maintain its leadership amidst strong competition.
Notable Products
In December 2025, Liquid Imagination Pre-Roll 10-Pack (3.5g) from Back Forty / Back 40 Cannabis maintained its top position in the Pre-Roll category, achieving sales of 53,124 units. Wedding Pie Pre-Roll 10-Pack (3.5g) climbed to second place, overtaking Lemon Diesel Pre-Roll 10-Pack (3.5g), which slipped to third. Banana OG Pre-Roll 10-Pack (3.5g) and Pine Tar Kush Pre-Roll 10-Pack (3.5g) held steady at fourth and fifth positions, respectively. Notably, the rankings for these products have remained consistent over the past months, with only minor shifts in sales figures. This stability highlights the strong market presence and consumer preference for these top-performing products from Back Forty / Back 40 Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
