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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Back Forty / Back 40 Cannabis concentrated nearly half of August 2026 sales in Pre-Roll at 44.98% share, with that segment up 74.20% year over year and 8.03% month over month, while Vapor Pens held 28.14% share with 26.78% YoY and 9.48% MoM growth. Flower accounted for 26.68% share with slower 18.12% YoY and 1.67% MoM gains, and Edible was a marginal 0.20% share with a 32.49% YoY decline despite a 2.88% MoM uptick. This mix, coupled with a modest 1.37% YoY lift in average price and a current average price of $33.12, implies the brand is leaning into volume-led growth in Pre-Roll and Vapor Pens while tolerating a shrinking Edible footprint.
The tilt toward Pre-Roll and Vapor Pens signals a portfolio optimized for faster-turn SKUs, which supports scale in ON where velocity matters, and aligns with a number 1 rank in Pre-Roll within Alberta. With Pre-Roll up 74.20% YoY versus Flower at 18.12% and Vapor Pens outpacing Flower on a MoM basis (9.48% vs. 1.67%), the brand is effectively trading consumers into inhalable formats with lower average prices than Flower ($26.23 and $34.10 vs. $62.10). The pattern implies pricing headroom to protect share in Pre-Roll while using Vapor Pens for incremental basket reach, with limited strategic priority on Edible given its 0.20% share and 32.49% YoY contraction.
Competitive Landscape
Back Forty / Back 40 Cannabis holds rank #1 in ON Pre-Roll in August 2026, improving 1 position year over year from #2, and matching its 3‑month rank of #1 while hitting a peak rank of #1 in August 2026; meanwhile, General Admission slipped from #1 to #2 with a -28.1% year-over-year sales change, and Thumbs Up Brand climbed from #10 to #3 on +70.8% year-over-year growth. Additional pressure is visible as Jeeter fell from #3 to #4 with a -44.5% decline and Spinach advanced from #14 to #5 on +81.8% growth; the mix of one-step gains and double-digit climbs implies Back Forty / Back 40 Cannabis’s hold on #1 is defensible in the near term but increasingly contested by fast-moving mid-pack risers.
Notable Products
Back Forty / Back 40 Cannabis saw no SKU with a month-over-month change above +50% or below -10% in August 2026, so the headline shift is the Peach Lemonade Distillate Disposable (0.95g) jumping 16.4% to rank 8 while the Backpackers - Golden Tangie Pre-Roll 10-Pack (7.5g) dipped 0.8% to rank 7. Liquid Imagination Pre-Roll 10-Pack (7.5g) rose 11.1% at rank 3 as Liquid Imagination Pre-Roll 10-Pack (3.5g) added 6.5% at rank 1, and eight of the top ten are Pre-Rolls, concentrating share in one format. The concentration combined with a mid-teens lift for a Vapor Pens SKU implies the brand is testing a secondary growth lane without diluting its Pre-Roll leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
