Market Insights Snapshot
In the Alberta market, Back 40 Cannabis shows a strong presence in the Flower category, consistently ranking within the top 10 from July to October 2023. The brand also performs well in the Pre-Roll category, maintaining a steady ranking around the 6th position. However, in the Edible and Vapor Pens categories, the brand falls outside the top 20, indicating room for improvement. Notably, the brand's sales in the Flower category show a decreasing trend over the period, while sales in the Pre-Roll category remain relatively stable.
Turning to the British Columbia market, Back 40 Cannabis demonstrates significant growth in the Edible category, moving up from the 19th rank in July to 15th in October 2023. The brand also maintains a top 10 position in the Flower and Vapor Pens categories. However, the brand's performance in the Pre-Roll category is less consistent, fluctuating around the 30th rank. This could suggest a need for increased focus on this category. Interestingly, the brand's sales in the Flower category show a marked increase in October, indicating a promising trend.
In the Ontario Pre-Roll cannabis market, Back 40 Cannabis has maintained a consistent third rank from July to October 2023, trailing behind Good Supply and General Admission, who have held steady at second and first ranks respectively. Notably, Spinach has shown a positive trend, moving from the fifth to fourth rank, potentially posing a future threat to Back 40 Cannabis. Meanwhile, Fuego has made significant strides, jumping from the tenth to fifth rank. While Back 40 Cannabis has seen a steady increase in sales over these months, the rapid growth of these competitors could impact its future market position.
In October 2023, Back 40 Cannabis's top-performing product was the Banana OG Pre-Roll 10-Pack (3.5g), maintaining its rank 1 position from previous months with a notable sales figure of 62,762 units. The Wedding Pie Pre-Roll 10-Pack (3.5g) and Panda Puff Pre-Roll 10-Pack (3.5g) held steady at ranks 2 and 3 respectively. The S'Mores Chocolates (10mg) in the Edible category retained its 4th position from September, showing a steady increase in popularity. The Apple Fritter Pre-Roll 10-Pack (3.5g) remained at rank 5, despite a slight dip in sales in September.