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Jan-2026
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has demonstrated a strong performance across various categories and provinces, with notable success in Ontario. The brand has maintained its top position in the Flower category from November 2025 through January 2026, showing a consistent leadership presence. Similarly, in the Vapor Pens category, Back Forty / Back 40 Cannabis has held the number one rank throughout the same period, indicating a strong consumer preference. The Pre-Roll category in Ontario also saw the brand climbing to the top position by January 2026, highlighting a positive growth trajectory. In Alberta, the brand maintained a stable presence, consistently ranking second in the Flower and Vapor Pens categories, while experiencing minor fluctuations in Pre-Roll rankings. Such stability in Alberta suggests a solid market position, although there might be room for growth in the Pre-Roll segment.
In British Columbia, Back Forty / Back 40 Cannabis has seen a varied performance. While the Flower category showed an upward trend from a twelfth place in November 2025 to eighth by January 2026, the Pre-Roll category experienced a slight decline, moving from twelfth to thirteenth place over the same period. The Vapor Pens category in British Columbia did not maintain a top 30 rank in the later months, indicating potential challenges in this segment. Meanwhile, in Saskatchewan, the brand has solidified its dominance in both the Flower and Pre-Roll categories, consistently holding the first position from November 2025 through January 2026. However, the Vapor Pens category saw the brand entering the top rankings only in November, maintaining a third position by January 2026, suggesting growth potential in this category within the province.
Competitive Landscape
In the Ontario flower category, Back Forty / Back 40 Cannabis has demonstrated a strong competitive edge, consistently holding the top rank from November 2025 through January 2026. This upward trajectory is particularly notable given that in October 2025, Back Forty was ranked second, just behind Spinach, which subsequently fell to the second position in the following months. This shift indicates a significant gain in market share for Back Forty, as they surpassed Spinach and maintained their lead. Meanwhile, Shred consistently held the third position, suggesting a stable but less competitive stance compared to Back Forty. These dynamics highlight Back Forty's growing dominance in the market, driven by a notable increase in sales, which outpaced its competitors during this period.
Notable Products
In January 2026, Back Forty / Back 40 Cannabis maintained its top position with Liquid Imagination Pre-Roll 10-Pack (3.5g) leading the sales, consistently ranking first since October 2025, with a notable sales figure of 50,462 units. Lemon Diesel Pre-Roll 10-Pack (3.5g) secured the second spot, regaining its position after dropping to third in December 2025. Banana OG Pre-Roll 10-Pack (3.5g) moved up to third place, showing a steady increase in popularity compared to previous months. Wedding Pie Pre-Roll 10-Pack (3.5g) experienced a decline, moving from second in December 2025 to fourth in January 2026. Pine Tar Kush Pre-Roll 10-Pack (3.5g) re-entered the ranking at fifth place, maintaining its consistent presence from October to November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
