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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Back Forty / Back 40 Cannabis concentrated nearly three-quarters of July 2026 sales in inhalables, with Pre-Roll at 44.36% share (YoY +70.69%, MoM +6.56) and Vapor Pens at 27.42% share (YoY +14.11%, MoM +1.72), while Flower held 28.00% share (YoY +4.33%, MoM +11.34). Edible contracted to 0.22% share (YoY −32.88%, MoM +8.61), and the brand’s overall average price in July 2026 was $33.89 (YoY +0.57%), signaling price stability alongside a category mix that is tilting toward faster-growing Pre-Roll and a recovering Flower. The pattern implies the brand is compounding growth by leaning into Pre-Roll acceleration while keeping Vapor Pens steady and using a MoM rebound in Flower to buffer against the ongoing attrition in Edible.
With a Pre-Roll category rank of 1 in Ontario and a 70.69% YoY surge in that segment alongside an 11.34% MoM lift in Flower, the portfolio skews toward high-frequency formats that can sustain traffic even as Vapor Pens grow at a slower 14.11% YoY. The combination of a 6.56% MoM gain in Pre-Roll and a 1.72% MoM rise in Vapor Pens, paired with a minimal +0.57% YoY move in average price, implies a volume-led path where leadership in Pre-Roll anchors visibility while incremental Flower momentum broadens basket coverage, positioning the brand to defend share if price competition intensifies.
Competitive Landscape
Back Forty / Back 40 Cannabis sits at rank #1 in ON Pre-Roll in July 2026, up 1 position from #2 year over year, and holding #1 over the past 3 months while matching its peak rank #1 in July 2026. In contrast, General Admission moved down from #1 to #2 with sales down 23.2% year over year, while Jeeter remained at #3 with a 37.9% YoY sales decline, signaling that Back Forty / Back 40 Cannabis gained relative position even as key rivals lost momentum. Meanwhile, Thumbs Up Brand climbed from #9 to #4 on 52.7% YoY growth and Spinach advanced from #14 to #5 with 65.3% YoY growth, indicating competitive pressure from faster risers even as Back Forty / Back 40 Cannabis defends the top spot. The pattern implies that holding #1 while the former leader recedes and mid-pack challengers accelerate sets up a defend-and-extend phase where retention of share may hinge on countering the upward mobility of ranks #4 and #5.
Notable Products
Back Forty / Back 40 Cannabis had no MoM movements over +50% or below -10% in July 2026, so the steepest shifts clustered in mid-teens: Backpackers - Golden Tangie Pre-Roll 10-Pack (7.5g) rose 13.5% to rank 8 while Backpackers - Fire Breath Pre-Roll 10-Pack (7.5g) gained 11.7% at rank 5, and Mandarin Cookies Pre-Roll 10-Pack (3.5g) advanced 10.9% at rank 9; in contrast, Lemon Diesel Pre-Roll 10-Pack (3.5g) dipped 1.3% at rank 2 and Peach Lemonade Distillate Disposable (0.95g) slipped 1.2% at rank 7. Liquid Imagination Pre-Roll 10-Pack (7.5g) increased 8.6% to rank 4 while the 3.5g format rose 7.8% at rank 1, and Banana OG Pre-Roll 10-Pack (3.5g) added 8.1% at rank 3, indicating the top four ranks are concentrated in Pre-Rolls. Nine of the top ten SKUs are Pre-Rolls, with only two Vapor Pens in the mix and the Kush Mint Distillate Cartridge (1g) holding rank 10 with no MoM read; this skew suggests the brand’s volume and pricing power are anchored in multi-pack Pre-Rolls rather than cartridges. The pattern implies Back Forty / Back 40 Cannabis is consolidating a Pre-Roll-led lineup where 7.5g multi-packs are gaining share at mid-pack ranks while 3.5g leaders defend the very top, pointing to mix-led growth rather than category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
