.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown a strong performance in the Ontario market, notably maintaining the top position in the Flower category throughout April to July 2025. This consistent ranking highlights their dominance in this category within Ontario. In the Pre-Roll segment, they have displayed an upward trend, moving from the third position in April to securing the second spot by July. Their Vapor Pens also show a remarkable presence, maintaining the top position in three out of the four months, with only a slight dip to second place in June. This indicates a robust brand presence and consumer preference in Ontario across multiple categories.
In Alberta, Back Forty / Back 40 Cannabis maintained a strong presence in the Flower and Vapor Pens categories, although there was a slight drop from second to third place in Flower by July. The Pre-Roll category consistently held the seventh position, indicating stable performance but with room for growth. Meanwhile, the British Columbia market showed variability in rankings, with notable shifts in the Flower category, dropping from eighth to twelfth place in June before recovering slightly in July. The Vapor Pens category experienced a temporary absence from the top 30 in June, reflecting potential challenges or shifts in market dynamics. In Saskatchewan, the brand achieved impressive top rankings in Pre-Roll, maintaining the first position in June and July, and showed upward momentum in both the Flower and Vapor Pens categories.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Back Forty / Back 40 Cannabis has shown a notable upward trajectory in its rank and sales performance over recent months. Starting from a consistent third position from April to June 2025, Back Forty / Back 40 Cannabis advanced to the second rank in July 2025, indicating a positive shift in market presence. This upward movement is significant given the strong competition from brands like General Admission, which maintained the top rank throughout the period, and Jeeter, which experienced a slight decline from second to third place by July. Despite the fierce competition, Back Forty / Back 40 Cannabis's sales have shown a steady increase, suggesting a growing consumer preference and effective market strategies that could potentially challenge the leading brands in the near future.
Notable Products
In July 2025, Back Forty / Back 40 Cannabis saw the Lemon Diesel Pre-Roll 10-Pack (3.5g) maintain its position as the top-performing product in the Pre-Roll category, with sales reaching 61,112 units. The Liquid Imagination Pre-Roll 10-Pack (3.5g) also held steady in second place, showing a notable increase in sales compared to previous months. The Wedding Pie Pre-Roll 10-Pack (3.5g) remained consistent at third rank, while the Banana OG Pre-Roll 10-Pack (3.5g) continued to secure the fourth spot. The Peach Lemonade Distillate Disposable (0.95g) in the Vapor Pens category retained its fifth position, demonstrating stable performance across the months. Overall, the rankings for these top products remained unchanged from April to July 2025, indicating a strong and steady market preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
