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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Back Forty / Back 40 Cannabis concentrated 44.17% of sales in Pre-Roll with 55.47% year-over-year growth and a 4.17% month-over-month dip, while Vapor Pens held 28.40% share with 14.14% YoY growth and a 6.49% MoM decline. Flower accounted for 27.20% share with a 1.97% YoY contraction and a 1.30% MoM pullback, whereas Edible remained a 0.23% sliver with a 21.38% YoY drop but an 8.23% MoM uptick. With overall brand sales up 22.95% YoY alongside a 0.43% YoY decrease in average price and Pre-Roll leading share despite a MoM dip, the mix signals reliance on Pre-Roll expansion for annual gains while short-term softness clusters in inhalables.
The shift toward Pre-Roll at 44.17% share alongside Vapor Pens at 28.40% and a shrinking Flower base at 27.20% implies a positioning anchored in value-accessible inhalables, reinforced by the 0.43% YoY average price decline and the lower average price in Pre-Roll versus Vapor Pens. The dual pattern of high YoY growth in Pre-Roll (55.47%) with concurrent MoM pullbacks across Pre-Roll (4.17%) and Vapor Pens (6.49%) suggests the brand is trading into larger annual penetration but is exposed to near-term demand swings within inhalables; this points to a need to stabilize repeat rates in Pre-Roll while using Vapor Pens’ 14.14% YoY momentum to balance Flower’s 1.97% YoY erosion.
Competitive Landscape
Back Forty / Back 40 Cannabis holds rank #1 in ON Pre-Roll in September 2026 after improving 1 place year over year from #2, while maintaining #1 over the latest 3-month snapshot, and reaching its peak rank of #1 in September 2026; in contrast, General Admission slipped from #1 to #2 alongside a -38.2% year-over-year sales change, and Thumbs Up Brand climbed from #8 to #3 with a +62.1% year-over-year sales gain. With Spinach jumping from #17 to #4 on +141.2% year-over-year sales and Claybourne Co. easing from #4 to #5 on -21.8% year-over-year sales, the combination of Back Forty / Back 40 Cannabis rising to #1 and challengers rotating underneath implies the brand’s lead is defensible in the near term but will require vigilance against rapidly ascending mid-pack players.
Notable Products
Peach Lemonade Distillate Disposable (0.95g) posted the steepest decline in September 2026 at -14.9% month over month while sliding to rank 8, whereas Lemon Diesel Pre-Roll 10-Pack (3.5g) fell -10.6% at rank 2. In contrast, Wedding Pie Pre-Roll 10-Pack (3.5g) rose 7.3% at rank 6 as Liquid Imagination Pre-Roll 10-Pack (7.5g) slipped -4.8% at rank 3. With eight of the top ten SKUs in Pre-Roll and Liquid Imagination Pre-Roll 10-Pack (3.5g) holding rank 1 despite a -6.7% dip, the mix signals reliance on bulk pre-rolls while vapor pen softness pressures diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
