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Jun-2024
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 5 from March to June 2024, with a notable increase in sales from $1,361,342 in March to $1,413,823 in June. However, their performance in the Flower category has declined, dropping from a rank of 3 in March to 8 in June. This indicates a shift in consumer preferences or competitive pressures in the Flower segment. In the Pre-Roll category, Back Forty / Back 40 Cannabis has shown promising growth, improving its ranking from 9 in March to 6 in June, reflecting a positive reception in this segment.
In British Columbia, the brand's performance in the Flower category has been relatively stable, although it saw a slight dip in June, moving from a rank of 5 in May to 8 in June. Their presence in the Pre-Roll category was minimal, only making it to the top 30 in May and June. The Vapor Pens category also showed fluctuations, with the brand ranking 15 in both March and June, despite a brief improvement to rank 8 in April. Meanwhile, in Ontario, Back Forty / Back 40 Cannabis has maintained a strong and consistent performance across all categories, particularly in Vapor Pens, where it consistently held the 2nd rank from March to June 2024. This consistent ranking, coupled with increasing sales figures, highlights the brand's strong market presence and consumer loyalty in Ontario.
Competitive Landscape
In the highly competitive Ontario vapor pens market, Back Forty / Back 40 Cannabis has consistently maintained its rank at the number 2 spot from March to June 2024. This stability in ranking reflects a strong market presence and loyal customer base. Despite facing stiff competition from brands like BoxHot, which has held the top position during the same period, Back Forty / Back 40 Cannabis has shown impressive sales growth, increasing from March to June. Meanwhile, General Admission and XPLOR have remained in the 3rd and 4th positions respectively, with General Admission experiencing a slight dip in sales in June. The consistent ranking and upward sales trend for Back Forty / Back 40 Cannabis suggest a robust performance and potential for further market penetration, making it a key player to watch in the Ontario vapor pens category.
Notable Products
In June 2024, the top-performing product for Back Forty / Back 40 Cannabis was the Banana OG Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking for four consecutive months with a notable sales figure of $53,670. The Wedding Pie Pre-Roll 10-Pack (3.5g) also held steady in second place across the same period, with sales reaching $48,182. Mandarin Cookies Pre-Roll 10-Pack (3.5g) consistently ranked third, showing a steady increase in sales to $35,275. The Peach Lemonade Distillate Disposable (0.95g) entered the rankings for the first time in June, securing fourth place. Apple Fritter Pre-Roll 10-Pack (3.5g) dropped to fifth place in June after climbing to fourth in May, indicating a slight decline in sales performance.
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