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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Back Forty / Back 40 Cannabis has demonstrated consistent strength across multiple categories. Particularly noteworthy is their performance in the Flower and Vapor Pens categories, where they have maintained a steady rank of second place for four consecutive months, indicating a strong foothold in these segments. The Pre-Roll category also shows solid performance with a slight dip in October but a recovery in November, holding the third position. This stability across categories suggests a robust brand presence in Alberta's competitive market. However, the brand's absence from the top 30 in the Flower category in British Columbia in October signifies challenges in maintaining a consistent rank in that province.
In Ontario, Back Forty / Back 40 Cannabis has shown remarkable consistency and leadership, particularly in the Vapor Pens category, where they have consistently held the top position from August to November. Their performance in the Flower category also demonstrates strong competitiveness, regaining the first position in November after a brief drop to second in October. Meanwhile, the Pre-Roll category remains steady at second place, though there is a noticeable decline in sales volume over the months. In Saskatchewan, the brand shows strong leadership, particularly in the Pre-Roll category, consistently holding the top position. However, their absence from the Flower category rankings in August and October suggests potential volatility in that segment.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Back Forty / Back 40 Cannabis has demonstrated a robust performance, consistently maintaining a top-three position from August to November 2025. Notably, Back Forty / Back 40 Cannabis climbed to the number one rank in September and November, showcasing its ability to capture market leadership. This is a significant achievement, especially when considering the competitive pressure from brands like Spinach, which surged to the top rank in October, and Shred, which has consistently held a top-three position. Despite Spinach's peak in October, Back Forty / Back 40 Cannabis's sales figures remained strong, indicating a resilient customer base and effective market strategies. The brand's ability to regain the top spot in November suggests a positive long-term trend and a strong competitive edge in the Ontario flower market.
Notable Products
In November 2025, Back Forty / Back 40 Cannabis's top-performing product was Liquid Imagination Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 48,764 units. Lemon Diesel Pre-Roll 10-Pack (3.5g) continued to hold the second spot, followed closely by Wedding Pie Pre-Roll 10-Pack (3.5g) in third place. Banana OG Pre-Roll 10-Pack (3.5g) and Pine Tar Kush Pre-Roll 10-Pack (3.5g) solidified their positions at fourth and fifth, respectively. Notably, all top five products retained their rankings from August through November, despite a general decline in sales figures over the months. This consistency in rankings highlights a strong consumer preference for these specific pre-roll offerings from Back Forty / Back 40 Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
