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Sep-2025
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has demonstrated a strong presence in the Canadian cannabis market, particularly in the Ontario region. The brand consistently ranks at or near the top in several categories, notably holding the number one spot for Flower in both June and September 2025, despite a slight dip to third place in August. In the Pre-Roll category, Back Forty / Back 40 Cannabis maintained a solid second position from July through September, showcasing consistent consumer preference. In Saskatchewan, the brand has also shown dominance, clinching top ranks in Flower and Pre-Roll categories, with Pre-Roll consistently at number one across all months analyzed. This suggests a strong brand loyalty and effective market penetration in these regions.
In Alberta, Back Forty / Back 40 Cannabis has seen varied performance across categories. While the Flower category maintained a stable second-place ranking in most months, the Vapor Pens category experienced more fluctuation, dropping to eighth place in August before recovering to fifth in September. Interestingly, the Pre-Roll category showed significant improvement, moving from seventh to fourth place from June to September, indicating a growing consumer interest in this product type. In British Columbia, the brand did not appear in the top 30 for Pre-Roll in June or July, but managed to secure a place in August and September, suggesting potential growth opportunities in this market. The varied performance across provinces highlights the dynamic nature of consumer preferences and market competition.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Back Forty / Back 40 Cannabis has demonstrated a robust performance, consistently holding the second rank from July to September 2025. This stability in ranking highlights its strong market presence, particularly as it climbed from third to second place between June and July 2025. Despite the fierce competition, Back Forty / Back 40 Cannabis has managed to maintain its position just behind General Admission, the leading brand in this category. While Jeeter remains a close competitor, consistently ranking third, Back Forty / Back 40 Cannabis has outperformed Claybourne Co., which has held the fourth position throughout this period. The brand's ability to sustain high sales figures, particularly with a notable increase in August 2025, underscores its competitive edge and potential for continued growth in the Ontario market.
Notable Products
In September 2025, Liquid Imagination Pre-Roll 10-Pack maintained its top position in sales for Back Forty / Back 40 Cannabis, with a notable sales figure of 60,876 units. Lemon Diesel Pre-Roll 10-Pack consistently held the second rank, showing a slight decline from its previous month's sales. Wedding Pie Pre-Roll 10-Pack remained stable in third place, with no change in ranking over the past four months. Banana OG Pre-Roll 10-Pack also showed consistency, retaining its fourth position throughout the observed period. Pine Tar Kush Pre-Roll 10-Pack, introduced in August, continued to rank fifth, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
