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Aug-2024
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown a strong performance in various categories across different provinces. In Alberta, the brand's Flower category experienced notable fluctuations, starting at rank 5 in May 2024, dropping to rank 8 in June and July, before climbing back to rank 4 in August. This upward movement in August indicates a positive trend. Similarly, in the Vapor Pens category, Back Forty / Back 40 Cannabis demonstrated consistent growth, maintaining a top 5 position and eventually securing the 2nd spot by July and August. However, the Pre-Roll segment showed a mixed performance, with ranks oscillating between 6 and 9 over the months. This indicates a need for strategic focus to stabilize and possibly improve their positioning in this category.
In Ontario, Back Forty / Back 40 Cannabis has performed exceptionally well across all categories. The Flower segment saw a steady rise from rank 7 in May to rank 3 by August, reflecting a significant increase in market acceptance. The Pre-Roll category maintained a consistent rank of 3 throughout the period, showcasing a stable demand. The most impressive performance was in the Vapor Pens category, where the brand ascended to the top rank by July and sustained it through August. This consistent top-tier positioning in Ontario highlights the brand's strong foothold in the province. On the other hand, in British Columbia, the brand's presence was less prominent in the Pre-Roll category, not appearing in the top 30 until July. This suggests that while the brand is strong in some provinces, there are opportunities for growth and improvement in others.
Competitive Landscape
In the Ontario vapor pens category, Back Forty / Back 40 Cannabis has shown a strong upward trend in rank and sales over the past few months. Initially ranked 2nd in May and June 2024, Back Forty / Back 40 Cannabis climbed to the top spot in July and maintained its leadership through August. This rise in rank is particularly notable given the consistent performance of competitors such as BoxHot, which held the 1st position in May and June before dropping to 2nd place in July and August. Another competitor, General Admission, remained steady at 3rd place throughout the same period. The significant increase in sales for Back Forty / Back 40 Cannabis, particularly the jump from approximately 2.6 million CAD in May to over 3.7 million CAD in August, underscores its growing market dominance and consumer preference in Ontario's vapor pens segment.
Notable Products
In August 2024, the top-performing product for Back Forty / Back 40 Cannabis was the Banana OG Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking for four consecutive months with a notable sales figure of 56,150 units. The Wedding Pie Pre-Roll 10-Pack (3.5g) also held steady in second place, showing consistent performance throughout the same period. Mandarin Cookies Pre-Roll 10-Pack (3.5g) secured the third spot, continuing its streak from May to August. Peach Lemonade Distillate Disposable (0.95g) remained in fourth place, indicating stable demand in the vapor pens category. The Apple Fritter Pre-Roll 10-Pack (3.5g) re-entered the rankings in fifth place after a dip in July, showing a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
