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Oct-2025
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Overview
Market Insights Snapshot
Back Forty / Back 40 Cannabis has shown a strong performance across several categories in the Canadian provinces. In Alberta, the brand consistently ranks high in the Flower and Vapor Pens categories, maintaining a stable position at rank 2 for both categories from July to October 2025. However, in the Pre-Roll category, there was a slight fluctuation with a peak rank of 3 in September before settling at 4 in October. This indicates a robust presence in the Alberta market, particularly in the Flower and Vapor Pens segments. In contrast, British Columbia presents a more challenging landscape, with the brand not appearing in the top 30 for Flower and Pre-Roll categories in October, suggesting a need for strategic adjustments to regain momentum.
In Ontario, Back Forty / Back 40 Cannabis has established itself as a leading brand, especially in the Vapor Pens category, where it consistently holds the top rank. The Flower category also shows strong performance, with the brand oscillating between the first and second positions over the months. Meanwhile, in Saskatchewan, Back Forty / Back 40 Cannabis dominates the Pre-Roll category with a consistent hold on the top position, despite a slight dip to rank 2 in August. However, the brand did not make it into the top 30 for Vapor Pens in October, indicating potential areas for growth. Overall, Back Forty / Back 40 Cannabis demonstrates a solid market presence with opportunities for expansion in certain categories and provinces.
Competitive Landscape
In the competitive landscape of Ontario's pre-roll category, Back Forty / Back 40 Cannabis consistently holds the second rank from July to October 2025, demonstrating a stable position in the market. Despite not surpassing General Admission, which maintains the top rank, Back Forty / Back 40 Cannabis shows resilience with sales figures that are notably higher than those of Claybourne Co., ranked fourth. While Jeeter also holds a strong third position, Back Forty / Back 40 Cannabis's sales are consistently higher, indicating a robust consumer preference. The brand's ability to sustain its rank amidst strong competition highlights its solid market presence and potential for growth, suggesting that with strategic marketing and product innovation, it could potentially challenge the top position in the future.
Notable Products
In October 2025, Back Forty / Back 40 Cannabis's top-performing product was Liquid Imagination Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its first-place ranking from the previous months despite a slight decline in sales to 51,538 units. Lemon Diesel Pre-Roll 10-Pack (3.5g) followed consistently in second place, showing a steady rank but a notable drop in sales compared to earlier months. Wedding Pie Pre-Roll 10-Pack (3.5g) held its ground in third place, reflecting stable sales figures across the months. Banana OG Pre-Roll 10-Pack (3.5g) also maintained its fourth position, with a gradual decrease in sales observed since July. Lastly, Pine Tar Kush Pre-Roll 10-Pack (3.5g) remained in fifth place since its introduction in August, showing a consistent ranking but decreasing sales trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
