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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Back Forty / Back 40 Cannabis concentrated nearly half of brand revenue in Pre-Roll at 42.96% share, with Pre-Roll up 86.54% year over year and 24.80% month over month, while Vapor Pens held 27.89% share with 14.60% YoY and 17.61% MoM growth. Flower accounted for 28.90% share but declined 4.78% YoY despite a 7.47% MoM uptick, and Edible stayed marginal at 0.24% share with a 36.09% YoY drop and a 1.44% MoM lift. The overall brand gained 28.04% YoY on a slightly lower average price (down 1.52%), indicating mix-driven growth anchored by Pre-Roll acceleration and incremental recovery in Flower rather than broad-based pricing. With a number 1 rank in Pre-Roll in Ontario and a category-average price of $25.41 versus $63.91 in Flower, the pattern implies the brand is consolidating leadership where volumes scale and price points convert, while deprioritizing low-share, contracting segments.
The shift toward Pre-Roll (+14.06 percentage points versus Vapor Pens by share and +14.06 above Flower’s 28.90% share) combined with double-digit MoM gains in both Pre-Roll (+24.80%) and Vapor Pens (+17.61%) suggests a pivot to faster-turn formats that expand reach at mid-tier price points. The YoY decline in Flower (−4.78%) alongside category-leading Pre-Roll rank 1 in Ontario signals positioning as a scale-first inhalables player more reliant on share capture than ticket expansion, while the 1.52% brand-wide price decrease and $34.38 average in Vapor Pens support value-access strategies to defend momentum. Net effect: the portfolio is optimized to defend and extend leadership in Pre-Roll while using Vapor Pens as the secondary growth engine, implying continued downweighting of Edible and cautious, margin-aware participation in Flower.
Competitive Landscape
Back Forty / Back 40 Cannabis sits at rank #1 in ON Pre-Roll in May 2026, up from #3 year over year, and unchanged from #1 three months ago, while peaking at #1 in May 2026; in contrast, General Admission is currently #2 after holding #1 a year ago with sales down 13.6%, and Jeeter is #3 after being #2 a year ago with sales down 48.4%. Further pressure comes from Thumbs Up Brand, which climbed from #7 to #4 alongside a 40.6% sales increase, whereas Claybourne Co. slid from #4 to #5 with a 21.4% decline; this mix of upward movement at the top and double-digit declines among rivals implies Back Forty / Back 40 Cannabis’s rank trajectory is consolidating leadership but will face nearer-term share defense against fast-rising #4 entrants.
Notable Products
Back Forty / Back 40 Cannabis had no SKU with a month-over-month move above +50% or below -10% in May 2026, so the standout was scale: Liquid Imagination Pre-Roll 10-Pack (7.5g) held rank 4 with +4.9% MoM while Liquid Imagination Pre-Roll 10-Pack (3.5g) led at rank 1 with +14.3% MoM, indicating volume is consolidating at the top. Banana OG Pre-Roll 10-Pack (3.5g) climbed with +30.5% MoM at rank 3, and Lemon Diesel Pre-Roll 10-Pack (3.5g) kept rank 2 with +13.6% MoM, and together these movements suggest depth across the first three ranks rather than a single spike. Six of the top ten are Pre-Roll SKUs clustered in ranks 1–6, while Vapor Pens occupy ranks 7–9 with +13.8% to +15.3% MoM, implying the brand is prioritizing multi-pack Pre-Rolls as its lead acquisition engine while Vapor Pens scale as secondary basket builders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
