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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jetty Extracts remained concentrated in Vapor Pens at 91.88% category share with a 46.48% year-over-year sales increase and a 3.56% month-over-month decline, while Pre-Roll held 6.01% share with 124.01% year-over-year growth and a 13.37% month-over-month drop. Concentrates contributed 2.11% share with 39.56% year-over-year growth and a 6.76% month-over-month gain, and the brand’s average price decreased 0.58% year over year to $34.18. With Vapor Pens ranked 3 in California and comprising the vast majority of sales, the pattern implies Jetty Extracts is leaning on a high-share, high-rank core while testing smaller categories that are growing faster year over year but are volatile month over month.
The mix shift suggests a concentration strategy that protects a rank-3 position in California Vapor Pens even as the category faces short-term softness at –3.56% month over month, using Pre-Roll’s 124.01% year-over-year surge and Concentrates’ 39.56% year-over-year gain as peripheral growth options. Because Pre-Roll contracted 13.37% month over month while Concentrates expanded 6.76% month over month, the near-term implication is to emphasize formats with steadier sequential momentum while using Vapor Pens’ 91.88% share and 46.48% year-over-year lift to fund selective bets rather than broad diversification.
Competitive Landscape
Jetty Extracts ranks #3 in CA Vapor Pens in May 2026, improving 2 positions from #5 year over year, and matching its 3-month rank of #3, which also marks its peak position in May 2026; this contrasts with STIIIZY holding #1 with a -4.9% YoY sales change while Jetty Extracts gained rank, and Raw Garden steady at #2 with +14.7% YoY sales as Plug Play slid from #3 to #4 with a -14.2% YoY decline. The combination of a 2-rank YoY climb to #3 and competitors either contracting (-4.9% for STIIIZY) or losing rank (Plug Play down 1 spot) implies Jetty Extracts is consolidating a top-three position through relative share gains rather than absolute category expansion.
Notable Products
Pineapple Express Live Resin Cartridge (1g) posted the standout move with +156.2% month-over-month in May 2026 to approximately $200,936 while holding rank 1, as Pineapple Express Rosin Disposable (1g) slipped -7.7% at rank 10, a split that indicates consumers are tilting toward cart formats over disposables. Blue Dream Unrefined Live Resin Cartridge (1g) advanced +9.2% at rank 2 as Granddaddy Purple Distillate Cartridge (1g) gained +6.4% at rank 3, and with all top-ten SKUs in Vapor Pens, the lineup is concentrated in a single category where incremental rank mobility favors established strain names. Northern Lights #5 High THC Distillate Cartridge (1g) and Maui Wowie Distillate Cartridge (1g) were marginally down at -0.7% and -0.4% while Gelato Live Rosin Cartridge (1g) and Alien OG THC Oil Cartridge (1g) rose +5.0% and +9.5%, signaling that Live Resin/Rosin carts are absorbing demand from flat-to-declining distillate and disposable formats. The pattern implies Jetty Extracts is consolidating around a premium cart-led portfolio anchored by recognizable strains, prioritizing depth in Vapor Pens over diversifying into other form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
