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Jul-2025
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Overview
Market Insights Snapshot
Jetty Extracts has shown varied performance across different states and product categories in recent months. In California, the brand has seen a steady improvement in its Pre-Roll category, moving from a rank of 76 in April 2025 to 57 by July 2025, indicating a positive trajectory in market presence. However, in the Vapor Pens category, Jetty Extracts maintained a stable position within the top 5 until June, when it slipped to rank 6 in July. This slight decline suggests a competitive market environment in California for vapor pens, despite the brand's overall strong sales performance in this category.
In other states, Jetty Extracts has experienced mixed results. For instance, in Colorado, the brand's rank in the Vapor Pens category fluctuated, reaching a high of 11 in May before dropping to 21 by July. This volatility might reflect shifting consumer preferences or increased competition in the state. Meanwhile, in New York, Jetty Extracts improved its position in the Vapor Pens category, climbing from rank 26 in April to 20 by July, indicating a growing acceptance and recognition of the brand among consumers. Conversely, in New Jersey, Jetty Extracts struggled to maintain its position, moving from rank 29 in May and June to 36 in July, suggesting challenges in maintaining momentum in this market.
Competitive Landscape
In the competitive landscape of California's vapor pen market, Jetty Extracts has experienced a slight decline in rank from 5th to 6th place between April and July 2025. Despite this, Jetty Extracts maintains a strong presence with consistent sales figures, indicating a stable customer base. However, the rise of Cold Fire, which improved its rank from 9th to 5th during the same period, suggests a growing competitive pressure. Meanwhile, CAKE she hits different has consistently held the 4th position, outperforming Jetty Extracts in sales, which could be attributed to effective marketing strategies or product differentiation. Additionally, Heavy Hitters and Turn remain close competitors, although they have not shown significant rank changes. These dynamics highlight the importance for Jetty Extracts to innovate and possibly enhance its marketing efforts to regain its competitive edge in the California vapor pen market.
Notable Products
In July 2025, Jetty Extracts saw Pineapple Express Live Resin Distillate Cartridge (1g) maintaining its top position in the Vapor Pens category with a sales figure of 8,538. Blue Dream Unrefined Live Resin Cartridge (1g) also held steady at the second rank, although its sales slightly dipped compared to previous months. Northern Lights #5 High THC Distillate Cartridge (1g) remained in the third spot, consistent with its June ranking but showing a decrease in sales. Notably, Acapulco Gold Distillate Cartridge (1g) entered the rankings at fourth place, while Granddaddy Purple Distillate Cartridge (1g) followed closely at fifth. These rankings indicate a stable performance for the top two products, with new entries appearing in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
