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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of California, Jetty Extracts has shown notable performance across several cannabis product categories, with a particularly strong presence in the Vapor Pens category. Maintaining its position within the top 10 from January to April 2024, Jetty Extracts demonstrated not only consistency but also a significant sales increase in this category, from 3,099,929 in January to 3,241,605 in April. This upward trend in sales and ranking stability underscores the brand's strong market presence and consumer preference in California. However, its performance in other categories like Concentrates and Pre-Rolls shows fluctuation, with rankings in Concentrates dropping from 36 in January to 45 in March, before making a notable jump to 27 in April, and Pre-Rolls experiencing slight variations but remaining in the 30s and 40s range, indicating a more volatile positioning within these markets.
Outside of California, Jetty Extracts' venture into the Colorado and New York markets tells a story of expansion and varying degrees of success. In Colorado, the brand made its appearance in the Vapor Pens category in February 2024 but was not ranked within the top 30 in January, showcasing a significant improvement by March, jumping to rank 31. This suggests a growing foothold, albeit with room for further growth. The New York market presents a different scenario; Jetty Extracts experienced a slight decline in the Vapor Pens category, moving from rank 14 in January to 25 in April. Despite the downward trend, maintaining a position within the top 30 throughout these months highlights the brand's resilience and consumer recognition in a highly competitive market. The absence of Jetty Extracts in the Edibles category in California until April, where it debuted at rank 35, also points to strategic category expansions, hinting at the brand's adaptability and willingness to explore new market opportunities.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Jetty Extracts has maintained a consistent presence, ranking 6th in January 2024 and slightly slipping to 7th from February to April 2024. This slight shift in rank is indicative of the fierce competition within the category, particularly from brands like West Coast Cure and CAKE she hits different, which have shown fluctuations in their rankings but generally outperformed Jetty Extracts in terms of sales. West Coast Cure, for instance, has consistently ranked above Jetty Extracts, securing the 5th position in April 2024, with sales figures reflecting its higher rank. Similarly, CAKE she hits different, despite a rank drop from 5th in February to 6th in April, has demonstrated significant sales, surpassing Jetty Extracts. On the other hand, brands like Gelato and Turn have been trailing behind Jetty Extracts, with Gelato holding the 8th position and Turn the 9th in April 2024. This competitive analysis highlights the dynamic nature of the Vapor Pens category in California, with Jetty Extracts facing both pressure from higher-ranked competitors and opportunities to capitalize on the performance gaps of those ranked below.
Notable Products
In April 2024, Jetty Extracts saw the Pineapple Express Live Resin Distillate Cartridge (1g) maintain its position as the top-selling product with an impressive 9203 units sold. Following closely was the Blue Dream Unrefined Live Resin Cartridge (1g), which held steady at second place, showcasing a consistent preference for high-quality vapor pen options among consumers. The Gelato Distillate Cartridge (1g) came in third, indicating a slight shift in consumer preference from previous months. Interestingly, the Maui Wowie THC Distillate Cartridge (1g) made a comeback in the rankings, securing the fourth position after not being ranked in the previous month. The entry of Northern Lights #5 Distillate Cartridge (1g) into the top five highlights the dynamic nature of consumer preferences and the competitive landscape within the vapor pens category.
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