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Jun-2024
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Overview
Market Insights Snapshot
Jetty Extracts has shown varied performance across different categories and states, with notable movements in the California market. In the Concentrates category, Jetty Extracts experienced a significant jump from rank 44 in March to 27 in April and May, though it slipped back to 38 by June. This fluctuation indicates a volatile but competitive presence in California's Concentrates market. Meanwhile, in the Pre-Roll category, the brand maintained a relatively stable position, hovering around the 30s, but did not break into the top 30 in any month. On the other hand, Jetty Extracts has consistently performed well in the Vapor Pens category, maintaining a top 10 position throughout the months, which underscores its strong foothold in this segment.
In other states, Jetty Extracts has had mixed results. For instance, in Colorado, the brand's ranking in the Vapor Pens category has been less impressive, fluctuating between 35 and 47, indicating a struggle to gain a strong market presence. However, in New York, Jetty Extracts has shown a more stable performance in the Vapor Pens category, holding steady around the mid-20s. This consistency suggests a growing acceptance and potential for future growth in New York. The absence of rankings in some categories and states, such as the Edible category in California, where Jetty Extracts did not make it into the top 30, highlights areas where the brand could improve or focus its efforts for better market penetration.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has shown a consistent yet slightly declining performance over the past few months. As of June 2024, Jetty Extracts holds the 8th rank, a drop from its 7th position in March and April. This decline in rank is notable when compared to competitors like West Coast Cure, which has maintained a higher rank, fluctuating between 5th and 6th place, and Turn, which has shown an upward trend, moving from 9th to 7th place. Meanwhile, Rove and Gelato have remained relatively stable but still rank lower than Jetty Extracts. The sales figures for Jetty Extracts have also seen a slight dip, indicating potential challenges in maintaining market share amidst increasing competition. This trend suggests that while Jetty Extracts remains a strong player, it faces significant pressure from rising brands like Turn and consistently high-performing brands like West Coast Cure.
Notable Products
In June 2024, the top-performing product from Jetty Extracts was the Pineapple Express Live Resin Distillate Cartridge (1g), maintaining its first-place ranking with impressive sales of 8,637 units. The Blue Dream Unrefined Live Resin Cartridge (1g) held steady in second place, showing a significant increase in sales compared to previous months. Gelato Distillate Cartridge (1g) remained in third place, continuing its consistent performance. The Maui Wowie THC Distillate Cartridge (1g) maintained its fourth-place ranking, showing a steady upward trend in sales. Alien OG THC Oil Cartridge (1g) secured the fifth position, recovering its rank from previous fluctuations.
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