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Oct-2025
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Overview
Market Insights Snapshot
Jetty Extracts has demonstrated a varied performance across different states and product categories. In California, the brand has shown a strong presence in the Vapor Pens category, consistently maintaining a high ranking of 4th place from August to October 2025, with sales figures hovering around the $4 million mark. This stability indicates a solid consumer base and effective market strategies in the state. However, the Pre-Roll category tells a different story, where Jetty Extracts was not in the top 30 until October, when it jumped to 41st place. This movement suggests a potential area for growth or an emerging strategy that could be gaining traction in the Pre-Roll market.
In Colorado, Jetty Extracts has shown impressive volatility in the Vapor Pens category, with rankings fluctuating significantly from 18th in July to an impressive 6th in August, before settling at 9th in October. This indicates a competitive landscape where Jetty Extracts is making notable strides. Meanwhile, in New Jersey, Jetty Extracts entered the top 30 in the Vapor Pens category only in August, at 37th place, and improved slightly to 32nd by September, but was absent from the top 30 in July and October. This suggests either a nascent market presence or challenges in maintaining a foothold. In New York, the brand improved its ranking from 25th in August to a notable 11th by October, indicating a successful penetration strategy or increasing brand recognition in the state.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has maintained a stable position, consistently ranking 4th from August to October 2025. This stability is noteworthy given the fluctuations among its competitors. For instance, Raw Garden has held a steady 2nd place, while Plug Play consistently ranks 3rd, both indicating strong market positions. Meanwhile, CAKE she hits different experienced a rank drop from 4th in July to 6th in August and September, before climbing back to 5th in October, suggesting some volatility. Heavy Hitters also showed a dynamic shift, moving from 7th in July to 6th in October. These movements highlight Jetty Extracts' ability to maintain its rank amidst a competitive and fluctuating market, potentially indicating a loyal customer base and effective marketing strategies. As the market evolves, Jetty Extracts' consistent performance could be a strategic advantage in capturing additional market share from less stable competitors.
Notable Products
In October 2025, the top-performing product for Jetty Extracts was the Pineapple Express Live Resin Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 9,652 units. The Blue Dream Unrefined Live Resin Cartridge (1g) also held steady at the second position, showing a notable increase in sales compared to previous months. The Granddaddy Purple Distillate Cartridge (1g) climbed from fourth to third place in September and maintained this position in October. Northern Lights #5 High THC Distillate Cartridge (1g) dropped to fourth place after briefly holding the third position in August. Maui Wowie Distillate Cartridge (1g) consistently ranked fifth since August, showing stable performance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
