Market Insights Snapshot
Seed & Strain Cannabis Co. has shown varied performance across different states and product categories. In Colorado, the brand has consistently maintained a strong presence, especially in the Flower category where it held the top spot from August to October 2023, before slipping to the 4th position in November 2023. The brand also performed well in the Vapor Pens and Pre-Roll categories in Colorado, consistently ranking within the top 6. However, the performance in the Concentrates category showed a downward trend, with the rank dropping from 55 in August to 81 in November 2023.
In contrast, Seed & Strain Cannabis Co.'s performance in Illinois and Ohio demonstrated some fluctuations. In Illinois, the brand's rank in the Flower category slipped from 24 in August to 30 in November 2023. The Pre-Roll category also saw a dip, with the brand falling out of the top 20 by October 2023. In Ohio, the brand performed well in the Flower category, improving its rank from 5 in August to 4 in November 2023. However, the Concentrates category saw a significant drop, with the rank falling from 5 in September to 18 in November 2023. The brand's performance in Arizona and California was less impressive, with rankings outside the top 20 in all categories.
In the Ohio Flower category, Seed & Strain Cannabis Co. has been a consistent performer, maintaining a position in the top 7 over the past few months. However, it faces stiff competition from brands like Buckeye Relief, Riviera Creek, Butterfly Effect - Grow Ohio, and Certified (Certified Cultivators). Buckeye Relief has shown a strong performance, even surpassing Seed & Strain Cannabis Co. in rank for a couple of months. Riviera Creek and Certified (Certified Cultivators) have also been consistent top performers, with Certified (Certified Cultivators) even outperforming Seed & Strain Cannabis Co. in sales for some months. Butterfly Effect - Grow Ohio, although ranking lower, has shown a steady increase in sales, indicating a potential rise in the future. Despite the competition, Seed & Strain Cannabis Co. has managed to improve its rank from 7th to 4th over the period, indicating a positive trend in its market position.
In November 2023, the top-performing product for Seed & Strain Cannabis Co. was the Wedding Cake Distillate Cartridge (1g) from the Vapor Pens category, maintaining its top position from previous months with record sales of 39,221 units. Following closely was the Clementine Distillate Cartridge (1g), also from the Vapor Pens category, which held its second position from previous months. The Forbidden Fruit Distillate Cartridge (1g) in the Vapor Pens category remained in third place. Notably, Gelato (3.5g) from the Flower category made a surprising jump to the fourth position in November, not having been in the top five in previous months. However, the Honey Hiker (3.5g) from the Flower category dropped from fourth to fifth place.