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Feb-2026
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Overview
Market Insights Snapshot
In the cannabis edibles market, Incredibles has shown consistent performance across several states, maintaining strong rankings particularly in Ohio and Maryland where they have held the top position consecutively from November 2025 to February 2026. This indicates a strong brand presence and consumer preference in these regions. In Illinois, they experienced a slight dip, moving from the first position in December 2025 to third by February 2026, yet they remain a formidable competitor in the state's edible category. Meanwhile, Nevada has seen Incredibles consistently holding the second spot, suggesting a stable market position despite a notable decrease in sales from January to February 2026.
Incredibles' performance in Colorado and Massachusetts has been steady, with the brand maintaining the ninth rank in both states over the analyzed period. This consistency indicates a reliable market presence, although there may be opportunities for growth. In New Jersey, the brand showed fluctuations, dropping to the eighth position in January 2026 before recovering to sixth in February. In New York, Incredibles' ranking varied more significantly, moving from 19th to 22nd and back to 20th, reflecting potential challenges in gaining a stronger foothold. Notably, Incredibles did not appear in the top 30 rankings in any state outside those mentioned, which could indicate areas for potential expansion or increased marketing efforts.
Competitive Landscape
In the Maryland edibles market, Incredibles has demonstrated a strong competitive position, particularly from November 2025 to February 2026. Initially ranked second, Incredibles climbed to the top spot by January 2026, maintaining this lead through February. This ascent is notable given the performance of Betty's Eddies, which started as the market leader but fell to second place in January 2026. While In House showed some improvement, moving from fifth to third place by February 2026, it still trails behind Incredibles. The consistent rise in Incredibles' rank, coupled with its increasing sales, suggests a robust growth trajectory, positioning it as a formidable player in the Maryland edibles category.
Notable Products
In February 2026, the top-performing product for Incredibles was CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, maintaining its number one rank consistently since November 2025, with sales reaching $33,125. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack also held steady in the second position throughout the same period. Pineapple Express Fast Acting Gummies climbed to third place, showing a notable improvement from its previous fourth place in December 2025. Mon Cherry Gummies remained in fourth place, while Watermelon Smash Gummies experienced a slight drop to fifth place after previously holding the third position in December 2025. This shift in rankings indicates dynamic consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
