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Apr-2025
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Overview
Market Insights Snapshot
Incredibles has demonstrated a strong presence in the edible category across several states, with notable performances in Illinois and Ohio. In Illinois, the brand consistently held the top spot, except for a slight dip to second place in March 2025, which was quickly recovered by April. This sustained leadership is indicative of a strong market presence and consumer preference. Similarly, in Ohio, Incredibles maintained its number one ranking throughout the first four months of 2025, although there was a noticeable decline in sales by April, suggesting potential challenges or increased competition. Meanwhile, in Maryland, Incredibles held steady at the second position, reflecting a stable yet competitive standing in the market.
In contrast, Incredibles' performance in the vapor pens category in Massachusetts was less prominent, as the brand did not break into the top 30 rankings, indicating a weaker market position in this category. In the same state for edibles, Incredibles experienced fluctuations, dropping from sixth in March to eighth in April, which might suggest increased competition or shifts in consumer preferences. In New Jersey, the brand showed resilience by climbing back to the ninth position in April after slipping to eleventh in February and March. This movement highlights potential growth opportunities as the brand attempts to solidify its position in the market. Meanwhile, in Nevada, Incredibles consistently held the second spot, although sales figures indicate a downward trend, which could be a cause for concern if it continues.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Incredibles has consistently maintained a strong presence, holding the top rank in January, February, and April 2025, with a brief dip to second place in March. This fluctuation coincided with a temporary surge by Wana, which claimed the top spot in March before settling back to second in April. Meanwhile, Wyld has consistently held the third position, except for March when it briefly rose to second. Despite these shifts, Incredibles' ability to reclaim the top position in April suggests resilience and strong brand loyalty among consumers. The competition from Wana and Wyld highlights the dynamic nature of the market, where consumer preferences can lead to rapid changes in brand rankings. For Incredibles, maintaining its leadership position will likely require continued innovation and strategic marketing to counter the competitive pressures from these notable rivals.
Notable Products
In April 2025, the top-performing product from Incredibles was the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, maintaining its consistent first-place ranking since January, with sales reaching 35,928 units. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack held the second position for four consecutive months, though sales dipped slightly to 24,584 units. Mon Cherry Gummies 10-Pack climbed back to third place, showing a notable increase in sales compared to March. Summer Peach Gummies 10-Pack dropped one spot to fourth place but saw an increase in sales figures. Newly ranked in April, the CBD/THC 2:1 Tangahhhrine Gummies 10-Pack entered the list at fifth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
