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Apr-2026
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Overview
Market Insights Snapshot
In the first quarter of 2026, Incredibles demonstrated notable performance across various states, particularly in the Edible category. In Maryland, the brand consistently held the top position, maintaining the number one rank from January through April, indicating strong consumer preference and market penetration. Similarly, in Ohio, Incredibles started the year as the leading brand but saw a slight dip to third place by April, suggesting increased competition or shifts in consumer demand. Meanwhile, in Illinois, Incredibles fluctuated between the first and third ranks, ultimately securing the second position in April, reflecting a dynamic and competitive market landscape.
On the other hand, the brand's performance was less consistent in New Jersey, where it dropped out of the top 10 by April, moving from ninth to eleventh place. This decline could hint at potential challenges in maintaining market share amidst growing competition. In New York, however, Incredibles showed positive momentum, improving from the 23rd to the 18th position over the same period, which might indicate successful marketing strategies or increased brand recognition. Notably, in Colorado and Massachusetts, the brand remained stable, ranking ninth in both states by April, suggesting a steady consumer base despite fluctuations in sales volumes. Overall, Incredibles' performance across these states highlights varying degrees of success and challenges, underscoring the importance of tailored strategies for each market.
Competitive Landscape
In the Maryland edibles market, Incredibles has consistently maintained its top position from January to April 2026, showcasing its strong brand presence and consumer preference. This stability is particularly noteworthy given the competitive landscape, where Betty's Eddies has consistently held the second rank, albeit with fluctuating sales figures that have shown a downward trend from January to April. Meanwhile, Wyld has demonstrated resilience by reclaiming its third position in March and April after a brief absence from the top 20 in February. Despite these competitive pressures, Incredibles has not only maintained its rank but also experienced a steady increase in sales, peaking in March before a slight dip in April. This performance indicates a robust market strategy and a loyal customer base that continues to drive its dominance in the Maryland edibles category.
Notable Products
In April 2026, the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack maintained its position as the top-performing product for Incredibles, with sales reaching 40,173 units, marking a consistent first-place ranking since January. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack also held steady at the second position throughout the first four months of the year. Pineapple Express Fast Acting Gummies climbed to the third position in March and maintained this rank in April, showing a positive trend from its debut at fourth place in February. Summer Peach Gummies improved from fifth place in March to fourth in April, while Watermelon Smash Gummies entered the rankings in April at fifth place. Notably, the sales trajectory for Pineapple Express Fast Acting Gummies shows a significant upward trend, indicating growing consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
