Data Snapshot: Sep 06, 2026
$5M+

Aug-2026

Sales

Decline

Trend

6-Month

391

Product Count

SKUs

$14.64

Avg Price

6.6%

YoY Sales Change

-5.5%

YoY Price Change

Incredibles is an established cannabis brand, founded in 2010 by Bob Eschino, and renowned for its high-quality, handcrafted infused chocolates, gummies, and mints that consistently deliver expected effects. Hosted by Green Thumb Industries, the brand has gained recognition for its unique flavor profiles and original recipes, expanding its reach to multiple states across America. However, it's not without controversy, facing legal issues connected to its prominence in the market.
Incredibles

Where to Buy

Incredibles is stocked at 1,105 licensed dispensaries across Colorado, Illinois, and 11 other states, 256 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Boulder, and Longmont. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/23.json?v=20260905
Incredibles Sales

Market Insights Snapshot

Incredibles Historical Sales by Category

In August 2026, Incredibles concentrated 97.85% of sales in Edible with a 7.32% year-over-year lift but an 8.07% month-over-month decline, while Vapor Pens held 2.14% share with a 19.37% YoY contraction and a 24.54% MoM drop; Beverage was effectively negligible at 0.00% share with an 80.80% YoY and 78.70% MoM fall. Despite overall brand sales up 6.56% YoY alongside a 5.54% YoY decrease in average price and a 4.15% decline versus 24 months, the category tilt toward Edible coincides with a top state concentration in Illinois and a category leaderboard position at rank 1 in Edible, implying the brand is over-indexed to one category and one market even as near-term MoM softness surfaces.

With Edible carrying 97.85% share and Vapor Pens shrinking 24.54% MoM while Beverage collapses 78.70% MoM, the mix narrows further into a single-category dependency; paired with average price down 5.54% YoY and Edible rank at 1, the pattern implies pricing has been used to sustain volume leadership while breadth erodes. The combination of a 6.56% YoY brand sales gain against a 4.15% 24‑month slide, plus MoM declines of 8.07% in Edible and 24.54% in Vapor Pens, indicates the current positioning is optimized for short-term share defense in Edible rather than multi-category resilience, suggesting exposure to volatility if Edible demand in Illinois softens.

Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
97.9%
$14.49
+7.3%
-8.1%
Vapor Pens
2.1%
$28.56
-19.4%
-24.5%
Beverage
0.0%
$9.59
-80.8%
-78.7%
Incredibles

Competitive Landscape

Incredibles sits at rank #1 in Illinois Edible for August 2026 after improving 1 position from #2 year over year, while holding #1 versus three months ago and matching its peak at #1 in August 2026; in contrast, Wyld slipped from #1 to #2 with a -10.4% year-over-year sales change and Gron / Grön advanced from #9 to #4 with +47.1% year-over-year sales growth, indicating that Incredibles’ ascent to the top coincides with a reshuffling just below it rather than across-the-board expansion, and the rank trajectory implies defensible leadership contingent on fending off fast climbers while incumbents soften.

Incredibles market ranking for IL Edible

Incredibles

Notable Products

Pineapple Express Fast Acting Gummies 10-Pack (100mg) posted the steepest movement in August 2026 with a -28.9% MoM drop and slid to rank 10, while Sour Cherry Tarts Gummies 10-Pack (100mg) also contracted -19.4% at rank 9; by contrast, THC/CBG 1:1 Sour Blue Razzberry Gummies 10-Pack (100mg THC, 100mg CBG) rose +14.6% and held rank 3. At the top, CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack (50mg CBN, 50mg CBG, 100mg THC) stayed at rank 1 despite a -4.1% MoM dip, and THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack (100mg THC, 20mg CBN) advanced +6.5% at rank 2; eight of the top ten are Edible gummies, concentrating share in a single format and one seasonal bar near rank 6. The mix shows sleep and minor-cannabinoid SKUs climbing the ranks as fast-acting and classic fruit SKUs retrench, implying Incredibles is tilting its assortment toward effect-led gummies over speed or flavor-led variants, with around $450,449 anchored in the lead SKU.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack (50mg CBN, 50mg CBG, 100mg THC)
Edible
1
1
1
1
1
-4.1%
THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack (100mg THC, 20mg CBN)
Edible
2
3
2
2
2
+6.5%
THC/CBG 1:1 Sour Blue Razzberry Gummies 10-Pack (100mg THC, 100mg CBG)
Edible
7
8
4
8
3
+14.6%
Summer Peach Gummies 10-Pack (100mg)
Edible
4
5
>10
>10
4
CBD/THC 2:1 Sour Tangahhhrine Gummies 10-Pack (200mg CBD, 100mg THC)
Edible
>10
>10
>10
10
5
+5.5%
Mile High Mint Chocolate Bar 10-Pack (100mg)
Edible
10
10
6
7
6
-3.9%
Strawberry Supernova Comets 10-Pack (100mg)
Edible
>10
>10
>10
>10
7
CBD/THC 1:1 Strahhhberry Gummies 10-Pack (100mg THC, 100mg CBD)
Edible
8
>10
9
9
8
+2.4%
Sour Cherry Tarts Gummies 10-Pack (100mg)
Edible
9
7
7
4
9
-19.4%
Pineapple Express Fast Acting Gummies 10-Pack (100mg)
Edible
3
2
3
6
10
-28.9%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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