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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Incredibles concentrated 98.02% of May 2026 sales in Edible, with Vapor Pens at 1.98%, while Edible grew 7.55% year over year and 2.01% month over month versus Vapor Pens at -8.18% YoY and 7.62% MoM; this tilt coincides with a 7.18% brand-level YoY sales gain and a -7.05% YoY average price change to $14.77. Holding rank 1 in Edible in Illinois alongside a 2.01% MoM lift in the core category suggests the brand is leaning into price elasticity to defend share while peripheral experimentation in Vapor Pens remains small but volatile.
The combination of a 26.98% 24‑month sales increase and a 7.05% YoY price decrease indicates a volume-led strategy in Edible, where 98.02% mix buffers risk from Vapor Pens’ -8.18% YoY contraction even as that segment posts a 7.62% MoM rebound. With Edible’s 7.55% YoY and 2.01% MoM growth outpacing the brand’s overall 7.18% YoY and paired with rank 1 positioning in Illinois, the pattern implies pricing headroom remains in the core while portfolio diversification should be paced cautiously given the small 1.98% stake and higher $32.70 average price in Vapor Pens.
Competitive Landscape
In May 2026, Incredibles holds rank #1 in MD Edible after improving 1 position year over year from #2, and this follows a steady three-month position at #1 with no change since March 2026; meanwhile, Betty's Eddies slipped from #1 to #2 alongside a -19.4% YoY sales change while Wyld remained flat at #3 with a +0.9% YoY sales change. Against these moves, In House climbed from #6 to #4 with +32.0% YoY sales growth as Curio Wellness held at #5 with a -19.7% YoY sales change, indicating that Incredibles’ ascent to a peak rank of #1 in May 2026 despite mixed competitor momentum implies a defensible leadership position that will require attention to fast-rising mid-pack challengers.
Notable Products
THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack (100mg THC, 20mg CBN) posted the steepest decline in May 2026 at -12.6% while dropping to rank 3, as the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack (50mg CBN, 50mg CBG, 100mg THC) eased -7.3% but held rank 1. Pineapple Express Fast Acting Gummies 10-Pack (100mg) slipped a lighter -1.5% at rank 2, and Mile High Mint Chocolate Bar 10-Pack (100mg) rose 14.8% into rank 10, indicating movement at the edges rather than a reshuffle at the top. With all ten top SKUs in Edible and four of the top five anchored by fruit gummies, the mix signals a sleep-and-fruit core where minor declines at the leaders coexist with selective novelty lift, pointing to stability built on functional and flavor-led repetition rather than broad-based expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
