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Oct-2025
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Overview
Market Insights Snapshot
Incredibles has shown varied performance across different states and categories, maintaining a strong presence in the Ohio market where it consistently held the number one rank in the Edible category from July to October 2025. This consistent top ranking in Ohio indicates a stable consumer base and effective market strategies. In Illinois, Incredibles climbed to the top position in the Edible category by September 2025, after maintaining the third position in the previous months, suggesting a significant boost in consumer preference or successful promotional efforts. However, in Massachusetts, while holding steady in the Edible category, Incredibles did not make it to the top 30 in the Vapor Pens category, indicating potential areas for growth or strategic reevaluation in this product line.
In the Colorado market, Incredibles maintained a steady ninth position in the Edible category throughout the observed months, showcasing a consistent market presence despite a slight dip in sales from August to September. Meanwhile, New York saw a gradual improvement in rankings from 23rd in July to 19th by October in the Edible category, reflecting a positive upward trend in consumer engagement. In Nevada, the brand consistently held the second position, indicating a strong foothold in the market. In Maryland, despite a temporary dip to the fifth rank in September, Incredibles quickly rebounded to third place by October, highlighting resilience in market strategy. Such movements across states and categories provide insight into the brand’s dynamic market positioning and potential areas for strategic focus.
Competitive Landscape
In the Illinois edible market, Incredibles has shown a notable upward trajectory in recent months, climbing from a consistent third-place rank in July and August 2025 to securing the top spot in September and October 2025. This rise in rank is significant, especially considering the competitive landscape dominated by brands like Wyld and Wana. Wyld, which held the first position in July and August, slipped to second place in September and October, while Wana, initially in second place, moved to third during the same period. Despite the fluctuations in rankings, Incredibles' sales figures reveal a positive trend, with a noticeable increase in October, contrasting with the declining sales of its competitors. This shift suggests that Incredibles' strategies in product offerings or marketing might be resonating well with consumers, positioning them as a formidable leader in the Illinois edible market.
Notable Products
In October 2025, Incredibles' top-performing product was the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack (50mg CBN, 50mg CBG, 100mg THC), maintaining its number one ranking for the fourth consecutive month, with a notable sales figure of $42,790. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack (100mg THC, 20mg CBN) consistently held the second position from August through October, reflecting a stable consumer preference. Mon Cherry Gummies 10-Pack (100mg) retained its third-place ranking, showing consistency over the months. The THC/CBG 1:1 Sour Blue Razzberry Gummies 10-Pack (100mg THC, 100mg CBG) entered the rankings in October at fourth place, indicating a positive reception. Summer Peach Gummies 10-Pack (100mg) saw a slight decline, moving from third in August to fifth in October, suggesting a shift in consumer taste or competition from new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
