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Jul-2025
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Overview
Market Insights Snapshot
Incredibles has shown a consistent presence in the Colorado edible market, maintaining a steady ranking at 8th or 9th place throughout the months from April to July 2025. This stability is mirrored in their sales, which have seen slight fluctuations but ultimately show an upward trend by July. In Illinois, Incredibles has managed to secure a strong position, consistently ranking in the top three for edibles. Despite a slight drop from 2nd to 3rd between June and July, their sales figures reflect a robust market presence, even as they faced a decline in July. Meanwhile, in Maryland, the brand has experienced a slight dip in rankings from 2nd to 3rd in the edible category over the same period, with sales also showing a downward trend, indicating potential challenges in maintaining their competitive edge.
In the Massachusetts market, Incredibles has maintained a firm position within the top 10 for edibles, with a slight improvement in their ranking from 10th to 9th place in July. However, their performance in the vapor pens category has not been as strong, as they failed to break into the top 30, indicating a potential area for growth or reevaluation. Notably, in Nevada, Incredibles has consistently held the 2nd position for edibles, demonstrating a solid market presence. In New York, the brand finally entered the top 30 in July, ranking 23rd in the edible category, which could signal early signs of expansion and growth potential in this emerging market. Meanwhile, Ohio has been a stronghold for Incredibles, consistently ranking 1st in the edible category, underscoring their dominance and successful market strategy in the state.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Incredibles has maintained a strong presence, consistently ranking within the top three brands from April to July 2025. In April, Incredibles held the third position, but it climbed to second place in May and June, before returning to third in July. This fluctuation in rank is primarily influenced by the performance of competitors like Wyld, which consistently held the top spot, and Wana, which swapped ranks with Incredibles between second and third positions. Despite these rank changes, Incredibles' sales figures show a slight decline over the months, contrasting with Wana's sales, which saw a notable increase in July. Meanwhile, Encore Edibles and Lost Farm remained stable in the fourth and fifth positions, respectively, without posing a significant threat to Incredibles' standing. This competitive dynamic underscores the importance for Incredibles to strategize effectively to regain and maintain higher rankings in the future.
Notable Products
In July 2025, the top-performing product from Incredibles was the THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack, which climbed to the number one rank with sales of $30,844. The CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, previously holding the top spot for three consecutive months, moved to second place. Mon Cherry Gummies 10-Pack maintained its third position from June, showing a consistent performance. Summer Peach Gummies 10-Pack, which was the second top product in May, continued its decline, settling at fourth in July. Notably, Sour Cherry Tarts Gummies 10-Pack entered the rankings at fifth place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
