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Aug-2024
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Overview
Market Insights Snapshot
Incredibles has showcased a strong and consistent performance across various states, particularly in the Edible category. In Colorado, they maintained a steady presence, oscillating between the 8th and 9th positions from May to August 2024. This stability is indicative of a solid market presence, though there is room for growth. On the other hand, Incredibles has dominated the Edible category in Illinois, consistently holding the top spot throughout the same period. This consistent ranking at number one highlights their strong brand recognition and consumer preference in the state.
In Maryland, Incredibles showed impressive upward movement, climbing from the 4th position in May to the 2nd position by June and maintaining it through August. This positive trend underscores their growing popularity and market penetration. Meanwhile, in Ohio, they achieved a significant milestone by moving from the 2nd position in May and June to securing the top spot in July and August. This upward trajectory in Ohio is particularly noteworthy, given the substantial increase in sales observed during this period. However, it's essential to note that Incredibles did not make it into the top 30 brands in some other states, which could be seen as a potential area for improvement.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Incredibles has consistently maintained its top position from May to August 2024, showcasing a strong brand presence and customer loyalty. Despite slight fluctuations in monthly sales, Incredibles' dominance is evident as it continues to outperform competitors like Wana and Wyld, who have remained in the second and third ranks respectively during the same period. Notably, while Wana experienced a peak in July 2024, their sales did not surpass Incredibles, indicating a robust market preference for the latter. The consistent ranking and sales performance of Incredibles suggest a well-established brand strategy and strong consumer base, making it a formidable player in the Illinois edible market.
Notable Products
In August 2024, the top-performing product from Incredibles was the CBG/CBN/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, maintaining its first-place ranking for four consecutive months with notable sales of 33,950 units. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack also retained its second-place position, showing a significant increase in sales to 27,624 units. Summer Peach Gummies 10-Pack continued to hold the third spot, while Mon Cherry Gummies 10-Pack reclaimed its fourth position after briefly dropping to fifth in July. The THC/CBG 1:1 Sour Blue Razzberry Gummies 10-Pack remained steady in fifth place, demonstrating consistent performance. Overall, these rankings reflect stability in consumer preferences for Incredibles' top products over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
