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Nov-2025
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Overview
Market Insights Snapshot
Incredibles has demonstrated varied performance across different states and product categories. In the Illinois market, the brand has consistently maintained a strong presence in the Edible category, holding the top rank for two consecutive months before slipping to second place in November 2025. This slight decline in ranking does not overshadow the impressive sales figures, which peaked in October. In contrast, in Colorado, Incredibles has maintained a stable ninth position in the Edible category for several months, though sales have shown a downward trend. Meanwhile, in Massachusetts, the brand has managed to climb back to ninth place in the Edible category after slipping in September, while its Vapor Pens did not make it into the top 30, indicating a potential area for growth or re-evaluation.
Incredibles' performance in Maryland has been particularly noteworthy, with the brand reaching the top spot in the Edible category by November 2025, marking a significant rise from the fifth position in September. This upward trajectory is mirrored in the sales figures, which saw a substantial increase during the same period. In Ohio, the brand has consistently held the number one rank in the Edible category, demonstrating strong market dominance despite some fluctuations in sales. Conversely, in New York, Incredibles' position has been less dominant, hovering around the 19th position, which suggests a more competitive landscape or potential challenges in market penetration. These insights highlight the varied success and challenges faced by Incredibles across different regions and product lines.
Competitive Landscape
In the Maryland edibles market, Incredibles has demonstrated a strong upward trajectory in recent months, culminating in a significant rise to the top rank in November 2025. This ascent is particularly notable given its earlier position at rank 5 in September 2025, showcasing a remarkable recovery and growth in sales. In contrast, Curio Wellness experienced a slight decline, moving from rank 4 in September to rank 3 in November, indicating a competitive but less aggressive growth compared to Incredibles. Meanwhile, Betty's Eddies maintained a consistent hold on the second rank throughout this period, with sales figures that were consistently higher than those of Incredibles until November. This competitive landscape highlights Incredibles' strategic positioning and potential for continued dominance if it sustains its current growth momentum.
Notable Products
In November 2025, the top-performing product for Incredibles was the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, maintaining its consistent first-place ranking from previous months with notable sales of 36,499 units. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack remained in second place, showing an increase in sales to 28,128 units. Mon Cherry Gummies 10-Pack held steady in third place with a sales increase to 19,590 units. The THC/CBG 1:1 Sour Blue Razzberry Gummies 10-Pack improved its position to fourth place from fifth in October, while Summer Peach Gummies 10-Pack slipped to fifth place, despite an increase in sales. This data reflects a stable performance for the top products, with slight shifts in rankings and incremental sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
