Market Insights Snapshot
In the edibles category, the cannabis brand Incredibles has shown a consistent performance across several states. In Colorado, the brand maintained its 14th rank from July to September 2023, and improved to 13th in October. Despite not being in the top 10, this shows a steady hold in the competitive Colorado market. However, in Illinois, Incredibles has performed exceptionally well, holding the 4th rank in July and August, and improving to 3rd in September and October. This indicates a strong preference for the brand among Illinois consumers.
In Massachusetts, Incredibles has been able to maintain a position in the top 10, moving from 6th in July to 5th in August, and holding that position in September and October. This is a good sign of its steady performance in the Massachusetts market. The brand also shows strong performance in Maryland and Nevada, ranking 2nd and 3rd respectively in these states. However, there has been a slight drop in ranking in Nevada from 2nd to 4th between August and October, which might be an area to watch in the coming months.
In the Edible category in Illinois, Incredibles has maintained a steady presence in the top five brands over the period from July to October 2023. Incredibles has consistently outperformed Encore Edibles in terms of rank and sales, while it has been trailing behind Kiva, Wana, and WYLD. However, Incredibles has shown an upward trend, improving its rank from 4th to 3rd place, while Wana has slipped from 2nd to 4th place. WYLD has shown a fluctuating trend, moving from 3rd to 4th and then improving to 2nd place. Kiva has consistently held the top spot, although its sales have been on a downward trend. The absence of any brand from the monthly rankings indicates that they were not in the top 20 brands for the Edible category in Illinois for that month.
In October 2023, the top-performing product from Incredibles was the CBG/CBN/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, selling 27,617 units. This product rose from the second position it held in previous months. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack, which was the bestseller from July to September, dropped to second place with 23,756 units sold. The third and fourth spots were consistently held by Summer Peach Gummies 10-Pack and Mon Cherry Gummies 10-Pack respectively. A new entry into the top five was the Mile High Mint Chocolate Bar 10-Pack, taking the fifth spot in October.