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Aug-2025
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Overview
Market Insights Snapshot
Incredibles has shown a varied performance across different states and categories, with notable stability and some fluctuations in rankings. In Colorado, the brand maintained a consistent position within the top 10 for edibles, ranking 9th from June to August 2025, reflecting a steady presence in this competitive market. However, in Massachusetts, the brand experienced a slight dip in the edibles category, dropping from 9th in July to 11th in August. This indicates a challenging market environment or increased competition. On the other hand, in Illinois, Incredibles maintained a strong position in the top three for edibles, though it did experience a slight decline from 2nd to 3rd place in July, suggesting a need to bolster its competitive edge to regain its previous standing.
Incredibles' performance in the vapor pen category in Massachusetts has not been as strong, with rankings consistently outside the top 30, indicating a potential area for growth or strategic reevaluation. Meanwhile, in New York, the brand has recently entered the top 30 in the edibles category, securing the 21st position in August, which marks a positive trend and potential for further market penetration. In Ohio, Incredibles has consistently held the top position for edibles, illustrating a dominant market presence and consumer preference in this state. This consistent performance across various markets highlights Incredibles' strengths and areas where strategic adjustments could enhance their market position further.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Incredibles has maintained a strong presence, consistently ranking within the top three brands from May to August 2025. Despite a slight decline in sales over these months, Incredibles held its ground at rank 2 in May and June, before slipping to rank 3 in July and August. This shift was primarily due to the performance of Wyld, which consistently held the top spot, and Wana, which improved its rank from 3 in the early months to 2 by July and August. The competitive pressure from these brands, particularly Wyld with its robust sales figures, suggests a challenging market environment for Incredibles. Meanwhile, Encore Edibles and Lost Farm trailed behind, with Lost Farm showing a slight improvement in rank by August. This dynamic indicates that while Incredibles remains a key player, it faces significant competition from other leading brands, necessitating strategic efforts to bolster its market position.
Notable Products
In August 2025, the top-performing product from Incredibles was the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, which regained its number one ranking after slipping to second place in July, with sales reaching $31,136. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack followed closely in the second position, having previously held the top spot in July. Summer Peach Gummies climbed to third place, improving from its consistent fourth-place ranking in the previous two months. Mon Cherry Gummies maintained its fourth-place position, while CBD/THC 1:1 Strahhhberry Gummies re-entered the rankings at fifth. Overall, the rankings show a competitive landscape among the top edible products, with slight shifts in positions month-over-month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
