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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Incredibles’ mix in June 2026 was overwhelmingly Edible at 98.11% share, with Edible sales up 7.76% year over year but down 5.80% month over month, while Vapor Pens held 1.89% share with a 13.44% YoY decline and a 3.04% MoM dip; Beverage was effectively negligible at 0.00% share despite a 483.50% MoM spike off a tiny base alongside a 69.03% YoY contraction. Average price declined 3.89% YoY to $14.98 as Edible pricing sat at $14.83 and Vapor Pens at $32.15, and the brand posted 7.26% YoY sales growth with a 24‑month lift of 25.53%, implying a volume-led, Edible-centric profile whose short-term pullback came primarily from Edible’s MoM softness rather than a structural mix shift.
Holding rank 1 in Edible in Illinois while Edible contributes 98.11% of sales and Vapor Pens erode 13.44% YoY suggests the brand’s positioning is anchored in Edible leadership, with price elasticity supporting share defense after a 3.89% YoY price reduction. The Beverage category’s 483.50% MoM jump paired with 0.00% share and a 69.03% YoY decline indicates test-scale moves that do not yet alter perception, so the strategy implied is to defend the Edible rank with incremental volume while containing exposure to underperforming extensions; in practice, this means near-term outcomes hinge on stabilizing Edible’s 5.80% MoM dip rather than reallocating mix toward smaller, contracting categories.
Competitive Landscape
Incredibles sits at rank #1 in MD Edible in June 2026 after rising 2 positions year over year from #3, and it also held #1 three months ago, marking a new peak at #1 in June 2026; meanwhile, Betty's Eddies slipped from #1 to #2 with a -10.8% YoY sales change while Incredibles advanced, and Wyld sits at #3 with a -6.0% YoY sales change as In House climbed from #6 to #4 on +34.1% YoY growth; this pattern implies that Incredibles’ ascent to #1 is reinforced by competitor contraction at the top alongside a fast-rising challenger just outside the top three.
Notable Products
Mon Cherry Gummies 10-Pack (100mg) posted the steepest decline in June 2026 at -18.2% while slipping to rank 8, and Greener Apple Fast Acting Gummies 10-Pack (100mg) fell -16.7% at rank 10; in contrast, Mile High Mint Chocolate Bar 10-Pack (100mg) rose +7.1% to rank 6 with $223,730 in sales. The top two positions held by CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack (50mg CBN, 50mg CBG, 100mg THC) at rank 1 with +2.9% and THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack (100mg THC, 20mg CBN) at rank 2 with +1.1% indicate functional sleep-focused SKUs outpacing flavor-led fast-acting variants that declined -5.4% to rank 3. Eight of the top ten are Edible gummies, concentrating demand in form-factor consistency even as flavor-specific lines fragment between modest growth and double-digit pullbacks. The pattern implies Incredibles is leaning toward minor-cannabinoid, function-driven gummies as its commercial center while pruning or repositioning fast-acting and flavor-centric SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
