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Sep-2025
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Overview
Market Insights Snapshot
Incredibles has shown a consistent performance in the Colorado edibles market, maintaining a steady rank of 9th from June to September 2025. Despite this consistent ranking, sales saw a slight dip from August to September. In Illinois, Incredibles made a significant leap to the top position in September, despite a general downward trend in sales figures over the four months. This suggests a strong brand presence and customer loyalty, even as the market environment shifts. Meanwhile, in Massachusetts, Incredibles maintained their 10th position in the edibles category, but their vapor pens did not make it into the top 30 in September, indicating potential challenges in expanding their product range in this market.
Incredibles' performance in the Maryland edibles market saw a slight decline in rank from 3rd to 4th place by September, with a notable decrease in sales. This could point to increased competition or shifting consumer preferences. In New Jersey, the brand held steady at 6th place from July to September, suggesting a stable market presence. Notably, Incredibles entered the New York market edibles ranking in July at 23rd and improved to 20th by September, indicating a positive growth trajectory. In Ohio, Incredibles maintained its leading position in the edibles category, although there was a decrease in sales from August to September. This consistent top ranking highlights their strong foothold in the Ohio market.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Incredibles has demonstrated notable resilience and adaptability. Over the period from June to September 2025, Incredibles experienced a dynamic shift in rankings, starting at the second position in June, dropping to third in July and August, and ultimately reclaiming the top spot in September. This fluctuation highlights Incredibles' ability to navigate a competitive environment, particularly against strong contenders like Wyld and Wana. Wyld consistently held the number one position until September, when Incredibles surpassed them, indicating a strategic move or market response that favored Incredibles. Meanwhile, Wana maintained a close competition, oscillating between second and third place, which underscores the intense rivalry in this category. The sales trends suggest that while Incredibles experienced a gradual decline in sales figures, their strategic positioning and brand strength enabled them to capture the leading rank by September, signaling a potential shift in consumer preferences or successful marketing strategies.
Notable Products
In September 2025, the top-performing product from Incredibles was the CBN/CBG/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, maintaining its leading position from the previous month with sales reaching 32,362 units. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack consistently held the second position, although its sales saw a decline compared to August. Mon Cherry Gummies 10-Pack remained steady at third place, showing a slight recovery in sales after a dip in August. Summer Peach Gummies 10-Pack, which had briefly climbed to third in August, settled back to fourth place in September. Pineapple Express Fast Acting Gummies 10-Pack maintained its fifth-place ranking since its initial introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
