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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Incredibles is stocked at 1,089 licensed dispensaries across Colorado, Illinois, and 10 other states, 280 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Boulder, and Fort Collins. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Edible accounted for 98.24% share with 2.07% year-over-year growth and 3.99% month-over-month growth, while Vapor Pens held 1.76% share with -26.82% year-over-year and -4.62% month-over-month declines; the brand-level average price fell 13.20% year-over-year to $13.29, and Edible pricing sat at $13.17 versus $26.17 in Vapor Pens. With Edible ranked 1 in Illinois and overall brand sales up 1.36% year-over-year despite a -1.37% 24-month trend, the mix shift toward Edible and lower average prices implies volume-led gains concentrated in a single category while Vapor Pens contraction limits diversification.
The acceleration in Edible share alongside a 3.99% month-over-month increase and a 2.07% year-over-year lift, coupled with Vapor Pens’ -4.62% month-over-month and -26.82% year-over-year drops, signals an intentional focus on depth over breadth, anchoring on the 1-ranked Edible position in Illinois. Given the 13.20% year-over-year decline in average price and a 1.36% year-over-year sales rise in October 2026, the pattern implies price elasticity is favorable in Edible and that sustaining growth will depend on defending price-pack architecture in Edible while treating Vapor Pens as a niche contributor rather than a growth engine.
Competitive Landscape
Incredibles is ranked #1 in IL Edible in October 2026, improving 1 position from #2 year over year, while holding #1 over the last three months and reaching its peak rank of #1 in October 2026; in contrast, Wyld slipped from #1 to #3 as its sales declined 16.3% year over year and Wana advanced from #3 to #2 with a 1.7% sales increase, indicating that Incredibles’ upward rank change and stability at the top are being reinforced by a mix of modest competitor gains and a retreat from the prior leader, which implies durable leadership rather than a temporary spike.
Notable Products
In October 2026, Incredibles priced its lineup below comparable items, with an average price gap of 14.4% and many top gummies 13% to 23% under similar products, such as THC/CBG 1:1 Sour Blue Razzberry Gummies. That discounting pairs with a concentrated mix where the top 10 items generate 41.6% of sales, so most of its sales come from a few lower-priced staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
