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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cali-Blaze concentrated 88.42% of May 2026 sales in Pre-Roll, where category sales grew 3.90% year over year and 8.04% month over month, while Vapor Pens rose to a 7.36% share on 94.06% YoY and 18.72% MoM growth. Flower expanded to a 3.79% share with 162.19% YoY and 3.46% MoM gains, whereas Edible contracted to 0.24% share despite a 54.98% MoM rebound and a -50.94% YoY decline; Concentrates slipped to 0.19% share with -28.36% MoM and no YoY reading. With Pre-Roll ranked 1 in Colorado and the brand’s overall sales up 10.08% YoY alongside a 16.93% YoY average price increase, the mix points to a reliance on a top-ranked Pre-Roll engine while nascent gains in Vapor Pens and Flower create small but accelerating adjacencies.
The pattern suggests an intentional barbell: protect the lead where Pre-Roll holds rank 1 in Colorado while using high-growth but low-share categories to diversify risk. Vapor Pens’ 94.06% YoY and 18.72% MoM, paired with Flower’s 162.19% YoY and 3.46% MoM, imply room to trade up average price from $8.17 via premium formats, whereas Edible’s -50.94% YoY and Concentrates’ -28.36% MoM warn against overextending into low-velocity niches; the implication is to lean into Pre-Roll’s 8.04% MoM momentum to fund targeted expansion where sub-10% shares can compound without diluting the 88.42% core.
Competitive Landscape
Cali-Blaze sits at rank #2 in MI Pre-Roll in May 2026, unchanged from #2 year over year, and also unchanged from #2 in February 2026, while peaking at #2 in May 2026; in contrast, Jeeter holds #1 with a -26.4% year-over-year sales change and Dragonfly Cannabis remains #3 with +15.6% year-over-year sales growth, indicating Cali-Blaze’s static #2 position coincides with a contracting leader above and a growing challenger below. With Mitten Extracts improving its rank from #5 to #4 year over year (+35.3% sales YoY) and Goodlyfe Farms slipping from #4 to #5 (-12.6% sales YoY), the competitive set is rotating around Cali-Blaze’s fixed #2 slot; the persistence at #2 despite volatility above and below implies a durable hold on the second position but rising pressure from faster-growing contenders.
Notable Products
The steepest movement in May 2026 was Tarantula - Baja Blaze Infused Pre-Roll (1g) dropping 17.1% month over month to rank 7, while Blueberry Infused Donut Blunt (1.2g) rose 13.2% to hold rank 1. Key Lime Pie Infused Pre-Roll (1.2g) gained 11.7% at rank 3 as Cotton Candy Liquid Diamond Infused Pre-Roll (1.2g) advanced 20.5% at rank 4, and eight of the top ten were 1.2g infused pre-rolls, indicating format concentration rather than flavor-specific volatility. Despite one Tarantula variant’s decline at 17.1% alongside an 11.8% gain for Tarantula - Blue Muffin at rank 6, aggregate momentum skewed to the Donut Blunt and Liquid Diamond lines led by a single $128,168 leader. The pattern implies Cali-Blaze is consolidating around higher-weight, infused pre-rolls where incremental gains of 11–20% are offsetting isolated double-digit pullbacks, pointing to a portfolio tilt toward premiumized 1.2g formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
