.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Colorado, Cali-Blaze has shown consistent dominance in the Pre-Roll category, maintaining the top rank for three out of the four months from July to October 2025. This stability suggests a strong market presence and consumer loyalty in the state. However, there was a slight dip in August when the brand fell to the second position, indicating potential competition or market fluctuations. Despite the drop in sales from July to October, the brand's ability to regain and maintain the top spot in subsequent months is noteworthy. In contrast, their performance in Massachusetts has been impressive, with a significant climb from 18th to 2nd place in the Pre-Roll category over the same period, demonstrating a rapidly growing market presence and consumer base.
In the Vapor Pens category, Cali-Blaze's performance varies significantly between states. In Massachusetts, the brand has shown a positive upward trend, moving from 41st in July to 23rd in October, indicating increasing acceptance and popularity of their Vapor Pen products. This is contrasted by their performance in Michigan, where the brand started at 45th in July and dropped to 51st by October, suggesting challenges in gaining traction in this category within the state. The absence of a top 30 ranking in Vapor Pens in Michigan by October could be a cause for concern, highlighting the need for strategic adjustments to capture consumer interest in that market segment.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze consistently holds the second rank from July to October 2025, indicating a stable position in the market. Despite this consistency, Cali-Blaze faces stiff competition from Jeeter, which maintains the top spot throughout the same period. While Cali-Blaze's sales figures show a slight decline from August to October, Goodlyfe Farms and Dragonfly Cannabis remain steady at third and fourth ranks, respectively. This suggests that while Cali-Blaze is a strong contender, it needs to strategize effectively to close the gap with Jeeter and fend off potential advancements from its other competitors. The consistent ranking of these brands highlights the competitive nature of the Michigan pre-roll market, where maintaining sales momentum is crucial for sustaining rank and market share.
Notable Products
In October 2025, the top-performing product for Cali-Blaze was the Dragon Fruit Infused Pre-Roll (1.2g) in the Pre-Roll category, maintaining its number one rank from September with sales of $25,592. The Grape Pre-Roll (1g) debuted strongly at the second position, indicating a successful market entry. The Blueberry Infused Donut Blunt (1.2g) saw a drop to third place from its previous top rank in August, showing a decline in momentum. The Tarantula - Blue Muffin Infused Pre-Roll (1g) secured the fourth spot, suggesting growing popularity. Finally, the Blue Muffin Liquid Diamond Infused Pre-Roll (1.2g) entered the rankings in fifth place, highlighting its emerging presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
