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Mar-2024
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Overview
Market Insights Snapshot
In the Pre-Roll category, Cali-Blaze has shown a notable performance across states, with a particularly strong presence in Michigan where it consistently held the 2nd rank from December 2023 to March 2024. This consistency in ranking, alongside a slight fluctuation in sales, indicates a stable demand for Cali-Blaze Pre-Rolls within the Michigan market. In contrast, the brand's performance in Colorado saw a positive trend, moving up from the 20th position in December 2023 to the 15th in February 2024, before slightly dipping to 16th in March 2024. This upward trajectory, despite the small setback in March, suggests growing consumer interest in Cali-Blaze's Pre-Roll offerings within the Colorado market.
However, Cali-Blaze's venture into the Vapor Pens category in Michigan presents a different story. The brand entered the rankings at the 65th position in January 2024, showing a very late entry into this category's top rankings. Despite this, it managed a slight improvement to the 64th rank in February 2024, but without any sales data available for March 2024, it's challenging to gauge the current market reception. This stark contrast in performance between the Pre-Roll and Vapor Pens categories in Michigan highlights the challenges and opportunities Cali-Blaze faces as it diversifies its product offerings. The absence from the top 30 brands in the initial month could be seen as a significant challenge, yet the subsequent improvement, albeit slight, may indicate potential for growth in this new category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Cali-Blaze has maintained a consistent position, ranking second from December 2023 through March 2024. This stability in ranking indicates a strong market presence, despite facing stiff competition from leading brand Jeeter, which not only held the top position throughout the same period but also saw a significant increase in sales, particularly from February to March 2024. Another notable competitor, STIIIZY, showed upward movement in March, advancing to third place and indicating a potential challenge for Cali-Blaze's position. Meanwhile, Dragonfly Cannabis slightly declined in rank in March, moving to fourth. The data suggests that while Cali-Blaze has demonstrated resilience, the brand needs to innovate and adapt strategies to maintain its market share amidst the dynamic shifts and growing competition within Michigan's Pre-Roll market.
Notable Products
In Mar-2024, Cali-Blaze's top-performing product was the Fruit Punch Infused Pre-Roll (1.2g) in the Pre-Roll category, achieving first place with sales of 22,787 units. Following closely was the Watermelon Infused Pre-Roll (1.2g), which had consistently held the top spot in previous months but fell to second place in March. The Blueberry Infused Pre-Roll (1.2g) maintained its position at third, showcasing steady demand among consumers. Notably, the Cotton Candy Diamond Infused Pre-Roll (1.2g) made a significant leap to fourth place, indicating a growing interest in diverse flavors. The entry of Pina Colada Infused Pre-Roll (1.2g) into the rankings at fifth place highlights Cali-Blaze's successful introduction of new products to the market.
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