.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cali-Blaze has shown a strong performance in the Colorado pre-roll market, consistently maintaining its top position for most of the observed period, although it briefly dropped to second place in August 2025. This indicates a robust foothold in the state, despite a noticeable decline in sales from July to September. In Massachusetts, the brand has made significant strides in the pre-roll category, climbing from 37th place in June to 6th place by September, suggesting an aggressive market penetration strategy. However, their performance in the vapor pen category in Massachusetts has been less stellar, only entering the top 30 in August, highlighting an area with room for growth.
In Michigan, Cali-Blaze has consistently held the second position in the pre-roll category, underscoring its strong presence and consumer preference in this segment. Despite this, their vapor pen category performance has been inconsistent, fluctuating between the 30th and 51st positions over the months, reflecting potential volatility or competition in this segment. The brand's absence from the top 30 in the vapor pen category in June suggests challenges in gaining traction early on, although there was a brief improvement in August. The varying performances across categories and states highlight the brand's strengths and areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Cali-Blaze has consistently maintained its position as the second-ranked brand from June to September 2025. Despite a slight fluctuation in sales, Cali-Blaze's rank remained stable, indicating a strong brand presence and customer loyalty. The leading brand, Jeeter, has consistently held the top spot, although its sales have shown a declining trend over the months. Meanwhile, Goodlyfe Farms and Dragonfly Cannabis have maintained their third and fourth positions, respectively, with relatively stable sales figures. This competitive stability suggests that while Cali-Blaze is performing well, there is an opportunity to capture more market share, especially as the leading brand shows signs of weakening sales.
Notable Products
In September 2025, Dragon Fruit Infused Pre-Roll (1.2g) emerged as the top-performing product for Cali-Blaze, climbing from the fourth position in the previous months to rank first, with notable sales of 28,823. Raspberry Live Resin Donut Infused Blunt (1.2g) made a strong debut at the second position, while Passion Fruit Diamonds Infused Pre-Roll (1.2g) followed closely in third place. Blueberry Infused Donut Blunt (1.2g), which previously held the top spot in August, dropped to fourth place. Watermelon Diamond Infused Pre-Roll (1.2g) rounded out the top five, descending from second place in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
