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Dec-2025
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Overview
Market Insights Snapshot
Cali-Blaze has shown a strong performance in the Pre-Roll category, maintaining a consistent top position in Colorado throughout the last quarter of 2025. The brand secured the number one rank in Colorado from September to December, indicating a robust market presence and consumer preference in this category. In Massachusetts, Cali-Blaze also performed notably well, though with slight fluctuations. It climbed from fourth to second place in October and November but dropped to third in December. Despite this small dip, maintaining a top-three position suggests a solid foothold in the Massachusetts market.
In the Vapor Pens category, Cali-Blaze's performance varied significantly across states. In Massachusetts, the brand improved its rank from 30th in September to 24th in December, showing a positive trajectory. However, in Michigan, the brand faced challenges, dropping from 29th in September to 49th by December, with a notable absence from the top 30 in November. This decline could indicate increased competition or shifting consumer preferences in Michigan's Vapor Pen market. Such dynamics emphasize the importance of market-specific strategies to maintain and improve brand standings across different regions and categories.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Cali-Blaze has maintained a consistent rank of 2nd place from September to December 2025, indicating a stable market position amidst fluctuating sales figures. Despite this steadiness, Cali-Blaze faces stiff competition from brands like Jeeter, which holds the top rank consistently, showcasing a significant lead in sales. Meanwhile, Dragonfly Cannabis and Goodlyfe Farms have been alternating between the 3rd and 4th positions, suggesting a competitive tussle just below Cali-Blaze. The sales trajectory for Cali-Blaze shows a positive trend with a notable increase in December, which could be a strategic opportunity to close the gap with Jeeter. However, the consistent top ranking of Jeeter indicates that Cali-Blaze needs to innovate or enhance its offerings to capture a larger market share and potentially challenge for the top spot.
Notable Products
In December 2025, Blue Muffin Liquid Diamond Infused Pre-Roll (1.2g) emerged as the top-performing product for Cali-Blaze, ascending from its previous fourth-place ranking in November to claim the number one spot. Cherry Pie Infused Pre-Roll (1.2g) made a notable entry into the rankings, securing the second position with impressive sales figures of 30,130 units. Cotton Candy Liquid Diamond Infused Pre-Roll (1.2g) followed closely in third place, marking its debut in the rankings. Dragon Fruit Infused Pre-Roll (1.2g), which held the top rank from September through November, dropped to fourth place in December. Blueberry Infused Donut Blunt (1.2g) maintained a consistent presence, slightly decreasing from third to fifth place over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
