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Jun-2024
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Overview
Market Insights Snapshot
Cali-Blaze has exhibited noteworthy performance in the Pre-Roll category across different states, particularly in Colorado and Michigan. In Colorado, Cali-Blaze maintained a consistent ranking of 2nd place from March through May 2024, before slipping to 3rd place in June 2024. This slight drop in ranking may be a point of concern, but it is important to note that their sales figures were robust, with a peak in May 2024. Despite the dip in June, the brand demonstrated strong market presence and consumer preference in the state.
In Michigan, Cali-Blaze's performance in the Pre-Roll category has been remarkably stable, securing the 2nd place ranking consistently from March through June 2024. This stability is indicative of a strong and loyal customer base in Michigan, reflected in their impressive sales figures, which peaked in May 2024. The brand's ability to maintain its ranking without falling out of the top 30 highlights its competitive edge in the Michigan market. However, it is crucial to monitor future trends to ensure this stability continues, as market dynamics can shift rapidly.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze has consistently maintained its position as the second-ranked brand from March to June 2024. Despite its stable rank, Cali-Blaze faces stiff competition from top-ranked Jeeter, which has held the number one spot throughout this period. Notably, Goodlyfe Farms has shown significant upward momentum, climbing from sixth place in March to third place by May and June, potentially posing a future threat to Cali-Blaze's position. Meanwhile, Simpler Daze has experienced fluctuating ranks, peaking at fourth place in March and June but dropping to fifth in April and May. These dynamics suggest that while Cali-Blaze has a strong foothold, it must remain vigilant and innovative to fend off rising competitors and maintain its market share in Michigan's pre-roll segment.
Notable Products
In June 2024, the top-performing product for Cali-Blaze was Dragon Fruit Infused Pre-Roll (1.2g), which ascended to the number one rank with notable sales of $22,734. Grape Infused Pre-Roll (1.2g) followed closely, securing the second position, a significant improvement from not being ranked in May. Strawberry Infused Pre-Roll (1.2g) maintained a steady performance, moving up to third place from its previous fifth position in both April and May. Pina Colada Infused Pre-Roll (1.2g) held its fourth rank consistently from April to June. Watermelon Diamond Infused Pre-Roll (1.2g) re-entered the rankings in fifth place after not being listed in previous months, showing a resurgence in popularity.
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