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Apr-2025
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Overview
Market Insights Snapshot
Cali-Blaze has demonstrated a strong performance in the Colorado market, particularly in the Pre-Roll category, where it has consistently maintained the top rank from January through April 2025. Despite a slight decline in sales from March to April, the brand's dominance in this category underscores its strong market presence and consumer preference in Colorado. This consistent ranking at the top suggests a robust brand loyalty and effective market strategy, which could serve as a benchmark for their performance in other states.
In contrast, Cali-Blaze's performance in Michigan shows a more varied picture across different categories. While the brand is a strong contender in the Pre-Roll category, maintaining a solid second position throughout the first four months of 2025, it has not made it into the top 30 for Flower since January. This absence indicates a potential area for growth or a shift in market focus. In the Vapor Pens category, the brand has seen some fluctuations, with a slight dip in rankings from March to April. This mixed performance across categories in Michigan highlights the dynamic nature of consumer preferences and the competitive landscape in different segments.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze consistently holds the second position from January to April 2025, indicating a strong and stable market presence. Despite its steady rank, Cali-Blaze faces fierce competition from top-ranked Jeeter, which maintains a commanding lead with significantly higher sales figures. Meanwhile, Goodlyfe Farms and Dragonfly Cannabis remain constant at third and fourth positions, respectively, showing no immediate threat to Cali-Blaze's rank. However, the sales growth of these competitors could pose a future challenge if Cali-Blaze does not innovate or expand its offerings. The consistent ranking of Cali-Blaze suggests a loyal customer base, but the brand must strategize to close the sales gap with Jeeter and safeguard against potential advances from Goodlyfe Farms and Dragonfly Cannabis.
Notable Products
In April 2025, Cali-Blaze's top-performing product was Fruit Punch Infused Pre-Roll, maintaining its number one rank from March, with sales of 30,820 units. Key Lime Pie Infused Pre-Roll held steady at the second position, showing consistent performance across the months. Dragon Fruit Infused Pre-Roll climbed back into the top three, moving up from fourth place in March. Tarantula - Tropical Smoothie Infused Pre-Roll slipped one spot to fourth despite a strong showing in the previous month. Blueberry Infused Donut Blunt re-entered the rankings at fifth place, indicating a resurgence in popularity after being unranked for two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
