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Jul-2025
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Overview
Market Insights Snapshot
Cali-Blaze has demonstrated a strong performance in the Colorado market, particularly in the Pre-Roll category. The brand consistently held the top position from May to July 2025, reflecting a robust sales trajectory that peaked at $950,729 in July. This consistent ranking indicates a strong foothold and consumer preference in the state. Conversely, in Massachusetts, Cali-Blaze's presence in the Pre-Roll category showed significant improvement, moving from outside the top 30 in June to 21st place by July. This upward movement suggests a growing recognition and increased market penetration in Massachusetts.
In the Michigan market, Cali-Blaze maintained a steady second-place ranking in the Pre-Roll category from April through July 2025, indicating a stable and strong performance. However, the brand's performance in the Vapor Pens category in Michigan was less consistent, with rankings fluctuating between 40th and 53rd place, suggesting a competitive and challenging environment in this segment. Notably, in Massachusetts, Cali-Blaze did not appear in the top 30 for Vapor Pens, highlighting an area where the brand may need to focus on strategic improvements to enhance its market presence.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Cali-Blaze consistently holds the second rank from April to July 2025, showcasing its strong market presence. Despite maintaining its position, Cali-Blaze faces stiff competition from top-ranked Jeeter, which dominates the market with a stable first-place ranking throughout the same period. While Cali-Blaze's sales figures show a positive upward trend, indicating growth and consumer preference, they remain significantly lower than Jeeter's, highlighting a gap that Cali-Blaze needs to address to challenge for the top spot. Meanwhile, Goodlyfe Farms and Dragonfly Cannabis consistently occupy the third and fourth ranks, respectively, with Goodlyfe Farms showing a notable sales increase over the months, potentially posing a future threat to Cali-Blaze's position if this trend continues. This competitive analysis underscores the importance for Cali-Blaze to innovate and strategize effectively to enhance its market share and possibly overtake Jeeter in the Michigan Pre-Roll sector.
Notable Products
In July 2025, the top-performing product for Cali-Blaze was Cherry Cola Infused Pre-Roll (1.2g), ascending to the number one rank with sales of $36,913. Pina Colada Infused Pre-Roll (1.2g) maintained a strong position, ranked second, though it had previously held the top spot in June. Dragon Fruit Infused Pre-Roll (1.2g) showed a consistent performance, moving up to third place from fifth in June. Tarantula - Tropical Smoothie Infused Pre-Roll (1.2g) climbed to fourth place after a ranking absence in June. Blueberry Infused Donut Blunt (1.2g) rounded out the top five, maintaining its position from April and May despite not ranking in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
