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Aug-2025
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Overview
Market Insights Snapshot
Cali-Blaze has demonstrated a strong performance in the Pre-Roll category within the state of Colorado, maintaining the top position from May to July 2025 before slipping slightly to the second position in August. This slight dip in ranking, despite robust sales figures, suggests heightened competition in the market. In Michigan, the brand consistently held the second spot in the Pre-Roll category throughout the same period, showcasing stable demand and consumer loyalty. However, the Vapor Pens category in Michigan presents a more fluctuating scenario, with rankings varying from 39th to 34th position, indicating a competitive environment and potential areas for growth.
The performance in Massachusetts reveals a different narrative, where Cali-Blaze made significant strides in the Pre-Roll category, climbing from outside the top 30 to 14th place by August 2025. This upward trajectory highlights a successful market penetration strategy. In contrast, their presence in the Vapor Pens category remained outside the top 30 until July, only reaching the 38th position by August, suggesting that while there is some growth, the brand faces challenges in gaining a stronger foothold. These movements across categories and states underscore the diverse market dynamics Cali-Blaze navigates and point to both their strengths and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze consistently holds the second position from May to August 2025, indicating a stable market presence. Despite not surpassing the top-ranked Jeeter, which maintains its lead with sales figures significantly higher than those of Cali-Blaze, the latter shows a promising upward trend in sales, culminating in a notable increase by August. This growth trajectory suggests potential for Cali-Blaze to close the gap with Jeeter. Meanwhile, Goodlyfe Farms and Dragonfly Cannabis consistently rank third and fourth, respectively, with sales figures considerably lower than those of Cali-Blaze, indicating a comfortable buffer for Cali-Blaze in maintaining its second-place position. The consistent ranking and sales growth of Cali-Blaze highlight its strong brand presence and potential for future market leadership in Michigan's pre-roll segment.
Notable Products
In August 2025, Dragon Fruit Infused Pre-Roll (1.2g) took the top spot in sales for Cali-Blaze, marking a notable rise from its third-place position in July, with sales reaching $30,393. Pina Colada Infused Pre-Roll (1.2g) maintained its second-place ranking, showing consistent performance over the last two months. Blueberry Infused Donut Blunt (1.2g) climbed from fifth place in July to third in August, indicating a positive trend. Tarantula - Tropical Smoothie Infused Pre-Roll (1.2g) held steady in fourth place, mirroring its July rank. Watermelon Diamond Infused Pre-Roll (1.2g) entered the rankings for the first time in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
