Market Insights Snapshot
In the Pre-Roll category, Cali-Blaze has shown impressive progress in the state of Colorado. Starting at a ranking of 20 in August 2023, the brand has managed to climb up to the 9th position by November 2023. This upward trend indicates a growing preference for Cali-Blaze's products among consumers in Colorado. Despite not disclosing specific sales figures, it's worth noting that there's been a consistent increase in sales over these months, which aligns with the brand's improved ranking.
On the other hand, in Michigan, Cali-Blaze has maintained a steady presence in the top 5 brands in the Pre-Roll category. The brand held the 4th position in August and September 2023, and then slightly slipped to the 5th position in October and November 2023. While this drop is not significant, it indicates a slight shift in consumer preference. However, Cali-Blaze remains a strong contender in the Michigan market, maintaining robust sales figures throughout these months.
In the competitive landscape of the Pre-Roll category in Michigan, Cali-Blaze has been experiencing a slight downward trend in rank, moving from 4th place in August 2023 to 5th place in November 2023. This is in contrast to brands like The Factory and Simpler Daze, which have seen upward movements in their ranks during the same period. However, it's worth noting that Cali-Blaze's rank remains higher than these two competitors. On the other hand, Dragonfly Cannabis and Goodlyfe Farms have consistently ranked higher than Cali-Blaze, with Goodlyfe Farms even surpassing Dragonfly Cannabis in November 2023. In terms of sales, Cali-Blaze has seen a slight decrease, which correlates with its drop in rank, while all the mentioned competitors have shown varying degrees of sales growth.
In November 2023, Cali-Blaze's top-performing product was the Mint Whips Pre-Roll (1g), with sales reaching an impressive 25,248 units. Following closely in second place was the Key Lime Mintz Pre-Roll (1g), which sold 14,772 units. The third highest-selling product was the Cherry Pie Infused Pre-Roll (1.2g), which sold 11,998 units. Notably, the Strawberry Lemonade Infused Pre-Roll (1.2g) maintained its fourth place ranking from the previous month, indicating consistent popularity among customers. Rounding out the top five was the Animal Cookies Pre-Roll (1g).