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Mar-2025
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Overview
Market Insights Snapshot
Cali-Blaze has shown strong performance in the Colorado market, particularly in the Pre-Roll category where it maintained the top rank for three consecutive months from December 2024 to February 2025 before slipping to the second position in March 2025. Despite this slight decline in rank, the brand's sales figures indicate a consistent demand, although there was a noticeable dip in sales from December to March. In Michigan, Cali-Blaze's Pre-Roll category has consistently held the second rank, reflecting a strong market presence. However, the brand's performance in the Flower category in Michigan shows a different trajectory, with a notable improvement from 85th place in December 2024 to 58th place in January 2025, before falling out of the top 30 in subsequent months, which could be a cause for concern.
In terms of Vapor Pens, Cali-Blaze's presence in Michigan is less dominant, with rankings fluctuating between 43rd and 49th place over the observed months. This indicates a stable, albeit modest, position in this category, with a slight improvement noted in March 2025. The absence of Cali-Blaze from the top 30 Flower brands in Michigan after January 2025 suggests either a shift in consumer preferences or increased competition. These insights into Cali-Blaze's performance across different states and categories highlight the brand's varying levels of influence and market penetration, with some areas showing potential for growth while others may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Cali-Blaze consistently holds the second rank from December 2024 through March 2025, showcasing its strong market presence. Despite maintaining its rank, Cali-Blaze faces stiff competition from other brands. Jeeter dominates the top position consistently, indicating a significant lead in market influence. Meanwhile, Goodlyfe Farms and Dragonfly Cannabis remain steady at the third and fourth positions, respectively. Although Cali-Blaze's sales figures show a positive trend, particularly with a notable increase in March 2025, the brand must strategize to close the gap with Jeeter and fend off potential advances from Goodlyfe Farms, which also experienced a sales surge in March. This competitive analysis underscores the importance of strategic marketing and product differentiation for Cali-Blaze to enhance its market share in Michigan's pre-roll sector.
Notable Products
In March 2025, Cali-Blaze's top-performing product was the Fruit Punch Infused Pre-Roll (1.2g) in the Pre-Roll category, securing the number one rank with sales of $33,727. The Key Lime Pie Infused Pre-Roll (1.2g) followed closely in second place. The Tarantula - Tropical Smoothie Infused Pre-Roll (1.2g) rose to third place, improving from fifth in January and fourth in February. Dragon Fruit Infused Pre-Roll (1.2g) experienced a drop from its previous top position in February to fourth place in March. Finally, the Tarantula - Blueberry Infused Pre-Roll (1g) entered the rankings in March, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
