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Jul-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Find. has maintained a consistent performance in the Flower category, holding steady at the second rank from April to July 2025. This stability is noteworthy given the competitive nature of the market. However, in the Pre-Roll category, while the brand improved its position slightly from 10th to 9th between April and May, it remained at the 9th position through July, indicating a need for strategic efforts to climb higher in this category. In contrast, Illinois has shown a positive trajectory for Find. in the Flower category, moving from 34th in April to 18th by July, reflecting a significant upward trend that could signal growing consumer acceptance and market penetration in this state.
Meanwhile, in Massachusetts, Find. has demonstrated strong performance in both Flower and Pre-Roll categories. The Flower category saw an impressive rise from 11th in April to 6th by July, suggesting robust sales momentum. The brand maintained a solid 7th position in the Pre-Roll category from May to July, after a slight improvement from 9th in April. However, the situation in Maryland is less favorable, with Find. struggling to break into the top 30 consistently in the Flower category, though it did manage a slight recovery to 29th in July. This inconsistency could be an area of concern and may require targeted marketing or product strategies to enhance brand presence in Maryland.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Find. has consistently held the second rank from April to July 2025, demonstrating a stable position in the market. Despite this consistency, Find. faces stiff competition from JustFLOWR, which has maintained the top spot throughout the same period, albeit with a declining sales trend. This could indicate potential opportunities for Find. to close the gap if JustFLOWR's downward trajectory continues. Meanwhile, Mohave Cannabis Co. remains a strong competitor at the third rank, showing a steady increase in sales, which could pose a future threat to Find.'s position. Additionally, Fenix has made significant strides, jumping to the fourth rank by July 2025, indicating a rapidly growing presence that Find. should monitor closely. Overall, while Find. maintains a solid rank, the dynamic shifts among competitors suggest a need for strategic initiatives to safeguard and potentially enhance its market position.
Notable Products
In July 2025, Find.'s top-performing product was Mimosa Kush Mints Pre-Roll (1g) in the Pre-Roll category, securing the first rank with notable sales of 7,926 units. Cherry Burger (3.5g) in the Flower category followed closely in second place, while Chemgurl Pre-Roll (1g) took the third spot. Nuclear Muffins Pre-Roll (1g) ranked fourth, showing a strong presence in the Pre-Roll category. Grower's Mix Pre-Roll (1g) dropped from third in June to fifth in July, indicating a slight decline in its performance. Overall, the Pre-Roll category dominated the top rankings for Find. in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
