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Apr-2024
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Overview
Market Insights Snapshot
In the dynamic landscape of the cannabis market, the brand Find. has shown notable performance variations across different states and categories. In Massachusetts, Find. has maintained a strong presence in both the Flower and Pre-Roll categories, with rankings consistently in the top 10 from January to April 2024. Specifically, their Flower category saw a slight improvement from 7th to 6th place, while their Pre-Roll performance experienced a minor dip in April, moving from 5th to 7th. This indicates a stable consumer demand for Find.'s products in Massachusetts. Conversely, in Illinois, the brand's Flower category witnessed a significant jump from not being in the top 30 in January and February to ranking 29th in March and then 45th in April, showcasing a rapid gain in market traction within a short span.
Exploring Find.'s performance in other states reveals a mixed bag of results. In Nevada, the brand has consistently secured a top 3 position in the Flower category from January to April 2024, demonstrating strong market penetration and consumer loyalty. However, their Pre-Roll category in Nevada shows more fluctuation, with rankings oscillating between the 10th and 13th spots, yet still indicating a solid presence. The situation in Ohio presents a challenge, with the Flower category experiencing a gradual decline from 13th in January to 19th in April, suggesting a need for strategic adjustments to regain or improve their market position. Notably, in New York, Find. made its first appearance in the top 30 for the Flower category in April, ranked 30th, hinting at an emerging presence in a competitive market. This varied performance across states and categories underscores the complexity of the cannabis market and the importance of adaptive strategies for sustained growth.
Competitive Landscape
In the competitive Massachusetts flower market, Find. has shown a notable upward trajectory in its rank over the first four months of 2024, moving from seventh in January to sixth by April. This shift indicates a positive trend in both rank and sales, despite the highly competitive landscape. Competitors such as Good Chemistry Nurseries and Altitude East (Treatments Unlimited LLC) have maintained higher ranks (fourth and fifth respectively in April), suggesting that while Find. is improving, there is still a gap to close to reach the top tier. Interestingly, Road Tripper and Old Pal have shown fluctuations in their rankings but remain strong competitors, with Road Tripper directly above Find. in the rankings for April. The data suggests that Find.'s upward movement in rank and sales is a positive sign, but the brand needs to continue its momentum to outpace its closest competitors and challenge the top positions in the Massachusetts flower category.
Notable Products
In April 2024, Find.'s top-performing product was Yaaass Betch Pre-Roll (1g) within the Pre-Roll category, maintaining its number one rank from the previous month with sales figures reaching 5903.0 units. Following closely, Ice Cream Cake Pre-Roll (1g) emerged as the second top product, marking its debut in the rankings. The third place was secured by Za-tiva Pre-Roll (1g), also new to the list, indicating a strong preference for Pre-Roll products among Find.'s offerings. Chocolate Chimp Pre-Roll (1g) and Emergenc Pre-Roll (1g) rounded out the top five, both making their first appearance in the rankings in April. This shift highlights a significant change in consumer preferences, with all top products being new entries to the ranking, showcasing a dynamic and evolving market demand within Find.'s product lineup.
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