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Jun-2024
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Overview
Market Insights Snapshot
Find. has demonstrated notable performance across various states and categories, with significant dominance in the Flower category in Arizona. The brand has maintained the top rank in this category consistently from March to June 2024, showcasing strong and stable sales figures. However, in the Pre-Roll category within the same state, Find. experienced some fluctuations, dropping from 5th place in March to 9th in May before recovering to 6th in June. This indicates a competitive market landscape where Find. is still a strong player but faces varying degrees of competition.
In contrast, Find.'s performance in Illinois has been less consistent. The brand's rank in the Flower category has oscillated, falling out of the top 30 in June 2024, which is a concerning trend. However, the Pre-Roll category saw Find. enter the top 30 in May and June, indicating a potential area of growth. Meanwhile, in Massachusetts, Find. has shown steady performance, particularly in the Flower and Pre-Roll categories, maintaining top 6 and top 4 positions respectively. This consistent ranking highlights the brand's strong foothold in this state. Additionally, Find.'s entry into the New York Flower market in May with an 18th rank suggests new opportunities for expansion, despite the absence of prior rankings. Overall, Find.'s performance varies significantly by state and category, indicating both strongholds and areas needing strategic focus.
Competitive Landscape
In the highly competitive Arizona flower category, Find. has consistently maintained its top position from March to June 2024, showcasing its dominance in the market. However, notable competitors such as Mohave Cannabis Co. and High Grade have also shown strong performances, consistently ranking second and third respectively. The stability in rankings indicates a well-established market hierarchy, but the sales trends reveal potential vulnerabilities. For instance, while Find. saw an impressive sales increase in June 2024, Mohave Cannabis Co. experienced a decline, which could signify shifting consumer preferences or effective promotional strategies by Find.. High Grade's steady sales, despite its third-place ranking, suggest a loyal customer base that could pose a long-term threat if leveraged effectively. These insights highlight the importance for Find. to continue innovating and engaging with its customer base to maintain its lead amidst strong competition.
Notable Products
In June 2024, the top-performing product from Find. was Forbidden RTZ Pre-Roll (1g) with notable sales of 9832 units. Primetime Pre-Roll (1g) followed in second place, while Blue G Pre-Roll (1g) secured the third position. Neon Sunshine Pre-Roll (1g) ranked fourth, showing a slight decline from its third position in March 2024. Vice City Pre-Roll (1g) rounded out the top five, dropping one spot from its fourth-place ranking in April 2024. Overall, the rankings indicate a strong performance by pre-roll products, with some fluctuations in their monthly positions.
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