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Dec-2025
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Overview
Market Insights Snapshot
Find. has demonstrated a consistent performance across various states, particularly in the Flower category. In Arizona, the brand maintained a steady third position from September to December 2025, showcasing a reliable market presence. This stability is contrasted by its performance in New Jersey, where Find. made a significant leap from 16th place in September to clinch the top spot by December. Such movement highlights a strategic growth or increased consumer preference in that region. Meanwhile, in Massachusetts, Find. held a strong position, oscillating between fourth and sixth place, indicating a robust foothold in the Flower market there as well.
In the Pre-Roll category, Find.'s performance varied more noticeably. In Arizona, the brand made an appearance in the rankings in November, securing the 11th spot, which could suggest an emerging presence in this category. However, in Massachusetts, the brand experienced a downward trend, moving from third place in September to sixth by December. This decline might point towards increased competition or shifting consumer preferences in the Pre-Roll segment. The absence of Find. in the top 30 for certain months in other states could imply either a strategic withdrawal or a need for enhanced market penetration strategies in those regions.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Find. has demonstrated remarkable growth and resilience, significantly impacting its market position. Over the last four months of 2025, Find. has ascended from a rank of 16 in September to clinching the top spot by December. This upward trajectory is indicative of a strategic shift or successful campaign that has resonated with consumers. In contrast, Ozone, which maintained a stronghold in the second position for most months, experienced a dip in November, dropping to fifth place before recovering. Meanwhile, Clade9 has shown consistent performance, holding steady in the third position for the last two months of the year. The sales figures reflect these rankings, with Find. seeing a substantial increase, surpassing its competitors by December. This dynamic shift underscores Find.'s growing influence and potential to dominate the New Jersey flower market if current trends continue.
Notable Products
In December 2025, the top-performing product for Find. was Novarine Pre-Roll (1g) in the Pre-Roll category, which rose to the first position from third in November, achieving sales of 14,051 units. Animal Mintz Cake (3.5g) in the Flower category dropped to second place, after being the top product in October and November. Hickory Hash Pre-Roll (1g) entered the rankings in December at the third position, indicating a strong debut. Astro GMO (14g) and PB Bites Pre-Roll (1g) also made their first appearances in the rankings at fourth and fifth positions, respectively. This shift in rankings highlights a dynamic change in consumer preferences towards pre-roll products in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
