Data Snapshot: Oct 27, 2026
$10M+

Sep-2026

Sales

Strong Growth

Trend

6-Month

1236

Product Count

SKUs

$30.9

Avg Price

50.8%

YoY Sales Change

4.8%

YoY Price Change

"Find." is a Curaleaf-owned brand offering a range of cannabis flower products, from pre-rolls to full ounces, and caters to both pre-ground and whole flower preferences. Launched on October 24, 2022, as a response to growing consumer interest in cannabis, the brand underscores efforts to simplify the selection process for everyday cannabis users. The brand emerges amidst a rapidly expanding cannabis universe, including burgeoning interest in Cannabidiol (CBD) products, and new business licensing opportunities, reflecting the company’s commitment to navigating the evolving marketspace tastefully and responsibly.
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Find.

Where to Buy

Find. is stocked at 739 licensed dispensaries across New York, Pennsylvania, and 10 other states, 181 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11085.json?v=20261027
Find. Sales

Market Insights Snapshot

Find. Historical Sales by Category

Find.’s category mix in September 2026 concentrated 89.39% of sales in Flower with a 57.99% year-over-year gain and a 4.34% month-over-month lift, while Pre-Roll held 10.59% share with 8.76% year-over-year growth but a -9.00% month-over-month decline; combined, this aligns with brand-level sales up 50.76% year over year and an average price up 4.78%. With Flower ranked 1 in New Jersey and the brand’s average price at $30.90 against a category Flower average price of $44.26 and Pre-Roll at $8.71, the mix signals a scale-driven push in Flower and a tactical pullback in Pre-Roll; the pattern implies Find. is reinforcing leadership where it converts efficiently while keeping a value-to-premium bridge intact through selective Pre-Roll participation.

The divergence between Flower’s 4.34% month-over-month rise and Pre-Roll’s -9.00% month-over-month slide, alongside a 57.99% versus 8.76% year-over-year split, indicates portfolio prioritization that leans into velocity over breadth, and the 89.39% share concentration suggests a deliberate simplification to protect rank 1 in Flower within New Jersey. Given brand sales advancing 50.76% year over year while average price rose 4.78%, the mix implies Find. is using Flower depth to compound unit volume without material price-driven drag, with Pre-Roll serving as a lower-price acquisition on 10.59% share that can be flexed down month-to-month to guard contribution margins.

Sep-2026 Rank
Flower
Pre-Roll
2
⊝
4
⊝
11
⊝
6
9
8
⊝
1
8
12
⊝
1
⊝
15
⊝
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
89.4%
$44.26
+58.0%
+4.3%
Pre-Roll
10.6%
$8.71
+8.8%
-9.0%
Find.

Competitive Landscape

Find. holds rank #1 in NJ Flower in September 2026 after climbing 5 positions year over year from #6, while maintaining #1 over the last three months; in contrast, Ozone sits at #2 with a -6.6% YoY sales change and Good Green rose from #17 to #3 on 155.7% YoY sales growth, and RYTHM slipped to #4 with a -14.4% YoY decline as Simply Herb advanced from #9 to #5 on 29.5% YoY growth; this pattern implies Find.’s leadership is anchored by consistent top placement even as challenger volatility intensifies, signaling a need to defend against fast-rising entrants while capitalizing on rivals’ negative growth.

Find. category ranking vs. nearest competitors
Find.

Notable Products

Lemon Creamsicle Pre-Roll (1g) posted the sharpest movement in September 2026 with +31.4% MoM, rising to rank 1, while B.A.M. Pre-Roll (1g) fell -8.6% MoM at rank 9, keeping declines contained under the -10% threshold. Pre-Rolls occupy five of the top ten ranks, including Paw Paw Pre-Roll (1g) at rank 7 with +8.1% MoM, indicating that momentum is concentrated in smaller-ticket inhalables rather than larger Flower formats.

Flower still anchors high positions with Animal Mintz Cake (14g) at rank 5 and Honor Rollz (14g) at rank 10, each holding place without reported MoM gains, while Gas Lit (3.5g) sits at rank 4 as a stable mid-size option. With one accelerating Pre-Roll leading and multiple Flower SKUs clustered in ranks 2, 4, 5, and 10 around six-figure dollar volumes, the mix implies Find. is tilting toward velocity-driven Pre-Rolls to capture share while keeping Flower as a base for revenue scale.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Lemon Creamsicle Pre-Roll (1g)
Pre-Roll
>10
>10
>10
4
1
+31.4%
Baya Dulce (14g)
Flower
>10
>10
>10
>10
2
—
Modified Goat Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
3
—
Gas Lit (3.5g)
Flower
>10
5
>10
>10
4
—
Animal Mintz Cake (14g)
Flower
>10
>10
>10
>10
5
—
White Hot Guava Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
6
—
Paw Paw Pre-Roll (1g)
Pre-Roll
>10
4
5
7
7
+8.1%
Hickory Hash Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
8
—
B.A.M. Pre-Roll (1g)
Pre-Roll
4
3
2
9
9
-8.6%
Honor Rollz (14g)
Flower
>10
>10
>10
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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