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Jan-2026
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Overview
Market Insights Snapshot
Find. has demonstrated notable performance across different states and product categories, with its presence in the Arizona flower market consistently ranking at the third position, except for a slight dip to fourth in December 2025. This stability is a positive indicator of their strong foothold in the state. However, in the pre-roll category within the same market, Find. did not break into the top 10 until November 2025, ranking at 11th, which suggests room for growth. In Illinois, Find. has shown a positive trend in the flower category, climbing from 18th in December 2025 to 12th by January 2026, indicating a strengthening market position.
In Massachusetts, Find. has maintained a consistent presence in both the flower and pre-roll categories, with rankings remaining relatively stable. The brand held the fifth position in the pre-roll category for the entire period, while its flower category ranking fluctuated slightly but stayed within the top six. Meanwhile, in New Jersey, Find. achieved a remarkable ascent in the flower category, reaching the top position in December 2025 before settling at third in January 2026. In contrast, Find.'s performance in Ohio's flower market remains modest, with rankings consistently hovering around the 18th to 21st positions, highlighting potential challenges in gaining a stronger market share. These insights underscore the brand's varying success across regions and categories, offering a glimpse into its strategic positioning and market dynamics.
Competitive Landscape
In the competitive landscape of the New York Flower category, Find. has demonstrated a notable upward trajectory in recent months. Starting from a rank of 5th in October 2025, Find. experienced a slight dip to 6th in November but quickly rebounded to 4th in December and further improved to 3rd by January 2026. This positive shift in rank suggests a strengthening market position, especially as competitors like Revert Cannabis New York saw a decline from 3rd to 5th place over the same period. Despite RYTHM and Leal maintaining strong sales, Find.'s ability to surpass Revert Cannabis New York in rank indicates a competitive edge that could be attributed to strategic marketing or product differentiation. However, Dank. By Definition remains the dominant leader, consistently holding the top position, which presents a significant challenge for Find. as it seeks to capture more market share in this highly competitive environment.
Notable Products
In January 2026, the top-performing product from Find. was Baya Dulce (3.5g) in the Flower category, securing the number one rank with sales of 13,291 units. Astro GMO (14g), also in the Flower category, climbed to the second position with significant sales improvement from the previous month. Mutant Cookies Pre-Roll (1g) rose to third place, showcasing a strong performance in the Pre-Roll category. Animal Mintz Cake (3.5g) saw a slight decline, dropping to fourth place after maintaining a top position in previous months. Mimosa Kush Mints Pre-Roll (1g) rounded out the top five, re-entering the rankings after being absent in November and December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
