Market Insights Snapshot
The cannabis brand Find. has shown varied performance across different states and categories. In the Arizona market, Find. has seen a downward trend in the Flower category, dropping from a rank of 15 in July 2023 to 28 in October 2023. This decline in ranking may be indicative of a decrease in market share within this category. Similarly, in the Pre-Roll category, Find. has not been able to secure a position within the top 20 brands in Arizona, although there has been a slight improvement in ranking from 31 in July to 29 in October.
In contrast, Find.'s performance in the Massachusetts market has been more promising. The brand has consistently stayed within the top 20 brands in both the Flower and Pre-Roll categories, with rankings fluctuating slightly but overall maintaining a strong position. Particularly noteworthy is Find.'s performance in the Pre-Roll category, where it has improved its ranking from 8 in July 2023 to 7 in October 2023. However, in the Vapor Pens category, Find. has not been able to make it into the top 20, with a ranking of 99 in July 2023 and no data available for the subsequent months.
In the Massachusetts flower market, Find. has shown resilience amidst fierce competition. In July 2023, Find. ranked 11th, dropped to 19th in August, but rebounded to 14th in September and further improved to 11th in October. This fluctuation in rank indicates a dynamic competitive landscape. Notably, Glorious Cannabis Co. showed significant improvement, moving from 20th to 9th place from July to October. In contrast, Bountiful Farms and Happy Valley experienced a slight decline in their rankings over the same period. Interestingly, Road Tripper, despite a drop in rank from 4th to 10th, consistently had higher sales than Find. throughout the period. These trends suggest that while Find. has been able to maintain its position in the market, it faces ongoing challenges from both rising and established competitors.
In October 2023, Find.'s top-performing product was the Runtz Buttonz #4 Pre-Roll (1g), which jumped from the 4th position in September to the top spot, with sales peaking at 5684 units. The second highest seller was the Lem Dog Pre-Roll (1g) followed by the Ice Cream Cake Pre-Roll (1g) at the third position. The Savage Hulk Pre-Roll (1g) and Milk Bone Pre-Roll (1g) secured the fourth and fifth positions respectively. It's notable that all the top five products in October were from the Pre-Roll category, indicating a high demand for this category in that month.