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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Find.'s category mix in May 2026 is concentrated in Flower at 87.95% share, with Flower sales up 50.77% year over year and 1.88% month over month, while Pre-Roll holds 12.03% share with 10.05% YoY and 0.89% MoM growth. Vapor Pens remains a rounding‑error at 0.02% share despite a 505.33% YoY jump and a 3,461.74% MoM spike, signaling base effects rather than scale; average price across the brand rose 8.54% YoY to $28.98 even as Flower’s category-average ticket sits higher at $41.11. The combination of a 44.37% YoY brand sales increase and a rank of #1 in Flower in New Jersey implies share consolidation anchored in Flower, with Pre-Roll providing incremental breadth rather than mix rebalancing.
The May 2026 shifts suggest Find. is optimizing for dominance in a single anchor category rather than diversifying volume, as a Flower share of 87.95% alongside only 12.03% in Pre-Roll concentrates exposure but also supports pricing power evidenced by an 8.54% YoY average price increase. With Flower up 50.77% YoY against Pre-Roll at 10.05% YoY, and a negligible 0.02% share for Vapor Pens despite triple‑ and quadruple‑digit growth rates, the pattern points to a defend-and-monetize stance in Flower that underpins the #1 Flower rank in New Jersey while postponing substantive investment in adjacent form factors; this positioning can sustain share in the near term but leaves long‑tail trial dependent on Flower-led halo rather than standalone category traction.
Competitive Landscape
Find. is ranked #1 in NJ Flower in May 2026 after rising 14 positions year over year from #15 to #1, and it has held #1 for the past three months, which puts its trajectory at a new peak rank in May 2026; meanwhile, Ozone slipped to #2 with a -25.9% YoY sales decline from a prior #1, and Garden Greens sits at #5 with a -44.9% YoY sales contraction, while Grassroots climbed to #3 with +39.9% YoY growth yet remains two spots behind Find.; this mix of a 14-rank climb for Find. alongside double-digit YoY contractions for two top rivals implies Find.’s current leadership is aided by competitor retrenchment and is likely durable if the #2–#5 cohort continues to contract.
Notable Products
Mimosa Kush Mints Pre-Roll (1g) led the story in May 2026 with a -11.9% month-over-month drop while holding rank 1, indicating volume resilience despite negative momentum. In contrast, B.A.M. Pre-Roll (1g) climbed 26.2% MoM to rank 6 and Atomic Breath Pre-Roll (1g) rose 38.2% MoM at rank 8, and six of the top ten are Pre-Roll SKUs, signaling a mix shift toward ready-to-use formats even as the category leader softens. Mimosa Kush Mints (14g) in Flower slipped a modest -1.9% at rank 5 while Tri Berry (3.5g) and Baya Dulce (3.5g) sit at ranks 9 and 10, and Pink Sorbet (14g) holds rank 7 with Flower concentrated in mid-pack positions. The pattern implies Find. is leaning into Pre-Roll velocity for share while Flower anchors dollar volume with fewer rank gains, setting a path where convenience SKUs drive trial and larger pack sizes, such as Mimosa Kush Mints (14g) at $315,707, sustain revenue stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
