Data Snapshot: Nov 03, 2026
$10M+

Oct-2026

Sales

Strong Growth

Trend

6-Month

1194

Product Count

SKUs

$31.91

Avg Price

52.9%

YoY Sales Change

-1.8%

YoY Price Change

"Find." is a Curaleaf-owned brand offering a range of cannabis flower products, from pre-rolls to full ounces, and caters to both pre-ground and whole flower preferences. Launched on October 24, 2022, as a response to growing consumer interest in cannabis, the brand underscores efforts to simplify the selection process for everyday cannabis users. The brand emerges amidst a rapidly expanding cannabis universe, including burgeoning interest in Cannabidiol (CBD) products, and new business licensing opportunities, reflecting the company’s commitment to navigating the evolving marketspace tastefully and responsibly.
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Find.

Where to Buy

Find. is stocked at 739 licensed dispensaries across New York, Pennsylvania, and 10 other states, 183 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11085.json?v=20261102
Find. Sales

Market Insights Snapshot

Find. Historical Sales by Category

In October 2026, Find.’s mix concentrated further into Flower at 90.67% share while Pre-Roll held 9.32%, with Flower sales up 57.36% year over year and 19.37% month over month versus Pre-Roll’s 21.07% YoY and 1.97% MoM. Despite a 1.84% YoY decline in the brand’s average price to $31.91, Flower’s category-level average price sat higher at $44.54, indicating mix-driven uplift even as unit economics eased. With overall brand sales up 52.94% YoY and 92.77% over 24 months, the heavier tilt into Flower aligns with Find. holding rank 1 in Flower in New Jersey, implying that October 2026 momentum was powered by depth in a single lead category rather than breadth across segments.

The shift implies a deliberate positioning trade-off: leaning into Flower growth (57.36% YoY, 19.37% MoM) while accepting slower Pre-Roll expansion (21.07% YoY, 1.97% MoM) concentrates competitive advantage where the brand already ranks 1 but raises exposure to category cyclicality. The slight 1.84% YoY drop in average price alongside outsized Flower share suggests Find. prioritized velocity and share capture over price-led margin in October 2026, pointing to a scale-first stance that can defend rank in New Jersey yet may require future diversification if Flower growth normalizes.

Oct-2026 Rank
Flower
Pre-Roll
#2
—
#5
—
#11
—
#6
#9
#10
—
#1
#9
—
—
#2
—
#4
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
90.7%
$44.54
+57.4%
+19.4%
Pre-Roll
9.3%
$8.48
+21.1%
+2.0%
Find.

Competitive Landscape

Find. is ranked #1 in NJ Flower in October 2026, up 2 positions year over year from #3, and up 1 position versus July 2026 when it sat at #2; that movement coincides with competitor dynamics where Ozone slipped to #2 from #2 year over year with a -7.6% sales change and RYTHM moved to #3 from #4 while posting a -13.4% sales change, indicating Find. gained relative momentum while peers contracted. In parallel, Simply Herb jumped to #4 from #12 with a +57.7% sales change and Good Green advanced to #5 from #23 with a +177.0% sales change, yet neither displaced Find. from its peak #1 in October 2026, implying the brand’s upward rank trajectory is driven more by sustained share capture from legacy leaders than by absolute category expansion.

Find. category ranking vs. nearest competitors
Find.

Notable Products

Find.’s October 2026 lineup leans on fresh launches, with products first sold in the last 6 months contributing 44.8% of brand sales and including items like Lemon Strawberry OG (14g). That concentration in recent releases means a large share of Find.’s revenue comes from new products, not long-running staples.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Lemon Strawberry OG (14g)New
Hybrid
1.9%
$57.30
-24.5%
+182.9%
Tri Berry (28g)New
Hybrid
1.5%
$115.93
+9.6%
+136.1%
Dosiface (28g)
Hybrid
1.3%
$111.62
+0.6%
+2430.8%
Thai Sunrise (3.5g)
Indica
1.3%
$22.99
-18.8%
+635.5%
White Hot Guava (14g)
Hybrid
1.3%
$33.94
-1.5%
+905.2%
Collie Man Kush (14g)
Indica
1.2%
$45.68
+1.8%
+102.9%
Crusty Crustacean (28g)New
Hybrid
1.2%
$119.71
+11.4%
-23.6%
Hickory Hash (14g)
Hybrid
1.1%
$36.28
-5.5%
+28.6%
Island Bloom (28g)New
Hybrid
1.1%
$93.33
+5.2%
-19.4%
Island Bloom (14g)New
Hybrid
1.1%
$56.75
-22.9%
+342.2%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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