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Oct-2026
Sales
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YoY Price Change
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&Shine is stocked at 765 licensed dispensaries across Illinois, New Jersey, and 10 other states, 147 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, Quincy, and Champaign. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, &Shine concentrated 62.85% of sales in Vapor Pens, where sales were down 1.18% year over year but up 0.54% month over month, while Flower expanded to 32.26% share with sales up 48.28% YoY and 33.06% MoM. Smaller lines moved unevenly: Pre-Roll held 2.72% share with sales up 36.06% YoY but down 13.67% MoM, Concentrates sat at 1.51% share with sales down 55.61% YoY yet up 24.79% MoM, and Edible remained 0.52% share with sales down 42.01% YoY but up 144.92% MoM. The brand’s average price rose 7.52% YoY to $33.57 and Vapor Pens averaged $31.62 while Flower averaged $55.50, and the brand ranked 3 in Vapor Pens in Illinois; the mix indicates a pivot toward higher-priced Flower while maintaining a top-three Vapor Pens position, implying margin latitude alongside category risk diversification.
The sharp 48.28% YoY and 33.06% MoM gains in Flower against a 1.18% YoY decline and 0.54% MoM uptick in Vapor Pens suggest &Shine is using Flower to offset softening in its core, with the 7.52% YoY price increase pointing to consumer tolerance for trade-up. Pre-Roll’s 36.06% YoY growth but 13.67% MoM pullback, paired with Concentrates’ 55.61% YoY decline versus 24.79% MoM rebound and Edible’s 42.01% YoY decline against 144.92% MoM surge, indicates tactical promo or assortment pulses rather than structural expansion, and &Shine’s rank 3 in Illinois Vapor Pens alongside 62.85% category share concentration implies the brand’s positioning hinges on defending pen leadership while accelerating Flower to rebalance revenue and mitigate volatility.
Competitive Landscape
&Shine sits at rank #3 in IL Vapor Pens in October 2026, a drop of 2 positions from its peak at #1 in September 2026 but up 1 rank year over year, while its 3-month position shifted from #2 to #3, indicating slippage in recent months despite a longer-term gain; meanwhile, Select holds #1 after improving 1 place versus year over year to #2 then #1 and posting a 16.09% YoY sales increase, and Fernway advanced from #10 year over year to #2 with 222.04% YoY sales growth, placing it directly ahead of &Shine and widening the gap, while RYTHM trails at #4 with a 17.87% YoY lift and Rove sits at #5 with a -12.67% YoY decline; the pattern implies &Shine’s trajectory is stabilizing below the leaders, with recent rank loss driven by accelerated gains from Fernway rather than broad category erosion, signaling that regaining a top-2 slot will require outpacing double- to triple-digit growth from the brands now ahead.
Notable Products
&Shine priced below comparable items in October 2026, with average prices 7.6% under similar products and top items like Froot by the Foot Mixed Buds (28g) discounted 19.1% vs peers. That discounting aligns with where the brand sells most, as vapor pen formats account for 62.8% of sales, so most of its sales ride on lower-priced pens.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
