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Jun-2026
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Market Insights Snapshot
In June 2026, &Shine’s mix concentrated further in Vapor Pens at 74.38% share, where category sales declined 7.31% year over year and 0.69% month over month, while Flower slid to 21.36% share with sharper drops of 25.15% YoY and 20.83% MoM. Smaller lines compounded the drag: Pre-Roll fell 32.46% YoY and 24.54% MoM at a 2.04% share, and Concentrates contracted 67.42% YoY and 17.97% MoM at 1.40% share; the lone counter-move was Edible, up 0.46% YoY and 31.92% MoM, though it remained just 0.68% of sales. With brand-wide sales down 14.66% YoY amid only a 1.96% average price increase, the pattern implies mix exposure is tethered to a declining Flower and long-tail contraction, leaving the category-weighted trajectory overly dependent on a Vapor Pens core that is also slipping modestly.
That mix dynamic positions &Shine as a Vapor Pens-first player whose top-ranked standing in Vapor Pens in Illinois (rank 1) can buffer but not offset the 25.15% YoY and 20.83% MoM pullback in Flower and the 32.46% YoY and 24.54% MoM slide in Pre-Roll. The 31.92% MoM uptick in Edible against a 0.46% YoY gain is too small at 0.68% share to materially change the -14.66% brand YoY trend, and Concentrates at 1.40% share with a 67.42% YoY decline adds volatility rather than ballast. The implication is that sustaining category leadership in Vapor Pens while re-sizing or repricing underperforming Flower and Pre-Roll is necessary to stabilize overall momentum, with selective Edible expansion as a low-risk test rather than a scale lever at current share.
Competitive Landscape
&Shine ranks #1 in IL Vapor Pens in June 2026, unchanged from #1 in June 2025, and it also held #1 three months ago, while competitor Select sits at #2 now after also being #2 a year ago as its sales fell 6.8% year over year; Joos remains #3 with a 9.6% YoY sales decline, and RYTHM holds #5 with a 3.8% YoY decline, indicating a top-heavy rank structure where rivals are slipping in sales while positions remain static. This combination of a stable #1 rank across June 2025 to June 2026 and flat rank movement among the nearest competitors implies &Shine’s leadership is defended by relative declines for #2–#5 rather than a widening rank gap, suggesting near-term share retention through competitor contraction rather than rank-based momentum.
Notable Products
Pineapple Express Distillate CDT Cartridge (1g) delivered the clearest movement in June 2026 with a +103.5% month-over-month surge into rank 1, while Northern Lights Distillate Disposable (2g) fell -40.5% to rank 4, indicating a pivot from high-capacity disposables toward 1g cartridges. Northern Lights CDT Distillate Cartridge (1g) held rank 2 despite a -7.0% MoM dip, and eight of the top ten are Vapor Pens in either 1g cartridges or 2g disposables, concentrating mix risk in a single form factor. Wedding Cake Distillate Disposable (0.3g) entered at rank 3 with $235,965 in sales, contrasting the -3.8% slide of Granddaddy Purple Distillate Cartridge (1g) at rank 10 to suggest dispersion between flavor-led entries and legacy strains. The pattern implies &Shine’s commercial direction is skewing toward terpene-forward 1g cartridges capturing momentum at the expense of larger disposables, favoring rapid rotation over volume-size plays.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
