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Apr-2025
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Overview
Market Insights Snapshot
In Illinois, &Shine has shown notable resilience in the Flower category, where it climbed back to the 8th position in April 2025 after a dip to 18th in February. This recovery suggests a strong brand presence and potential consumer loyalty. Conversely, in the Vapor Pens category, &Shine maintained a top position from January to March, ranking first, before slipping to fourth in April, indicating potential increased competition or shifting consumer preferences. Meanwhile, in Massachusetts, &Shine's Vapor Pens have struggled to break into the top 20 consistently, with rankings fluctuating between 18th and 22nd, and missing out entirely in April, which could point to challenges in market penetration or brand visibility.
In Maryland, &Shine has performed exceptionally well in the Vapor Pens category, consistently holding the second position until a slight drop to third in April. This stability highlights a strong foothold in the Maryland market. However, the brand's presence in the Flower category in Maryland was fleeting, with a single appearance in January at the 23rd rank, suggesting room for growth or strategic reassessment in this segment. In New Jersey, &Shine's performance in the Flower category has been inconsistent, with rankings slipping out of the top 30 by March. The Pre-Roll category saw a brief appearance at 9th place in January, but no subsequent rankings, indicating potential volatility or a focus on other product lines. In Nevada, the brand's Flower category ranking also fell out of the top 30 by March, though it managed to reappear at 13th in April, reflecting a competitive landscape.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, &Shine has experienced notable fluctuations in its market position from January to April 2025. Initially holding the top rank in January and February, &Shine saw a decline to fourth place by April. This shift is significant as it indicates a potential challenge in maintaining its leadership amidst strong competition. Notably, Select consistently held the second position throughout the period, showcasing stable performance and potentially capturing market share from &Shine. Meanwhile, Ozone improved its rank from fourth in January to third in April, suggesting a growing presence in the market. Cresco Labs also showed a positive trend, moving from seventh to sixth place by April. These dynamics highlight the competitive pressures &Shine faces, emphasizing the need for strategic adjustments to regain its leading position in the Illinois Vapor Pens market.
Notable Products
In April 2025, &Shine's top-performing product was Northern Lights CDT Distillate Cartridge (1g) in the Vapor Pens category, climbing from its previous rank of 2 in March. This product achieved sales of 8,581 units, showcasing its growing popularity. Pineapple Express Distillate Cartridge (1g), also in Vapor Pens, slipped to the second position after holding the top spot in February and March. Ghost Train Haze BDT Distillate Disposable (0.3g) made a notable entry into the rankings, securing the third position. Meanwhile, Blue Dream Distillate Cartridge (0.5g) emerged as a new contender in April, ranking fourth, while Remix - Blue Dream Infused Pre-Roll (1g) rounded out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
