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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, &Shine has shown a strong performance, particularly in the Vapor Pens category, where it consistently held the top rank in three out of four months analyzed. This indicates a robust market presence and customer preference for &Shine's vapor products in Illinois. Conversely, while their Flower category also showed positive movement, ranking within the top ten, it did not achieve the same level of dominance as their vapor pens, indicating potential room for growth. In Maryland, &Shine's performance in the Vapor Pens category remained stable with a slight dip in July, moving from second to third place, which might suggest increasing competition or seasonal fluctuations affecting sales.
&Shine's performance in New Jersey saw significant variability in the Vapor Pens category, with rankings fluctuating between 12th and 20th place over the months. This inconsistency could point to a volatile market environment or shifting consumer preferences. In Nevada, &Shine maintained a steady presence in both the Flower and Vapor Pens categories, with a notable third-place ranking in vapor pens, suggesting a solid foothold in this market. However, in Ohio, the brand's Flower category struggled to break into the top 30, highlighting a challenging market landscape or potential gaps in their product strategy within this state.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, &Shine has demonstrated a strong market presence, consistently ranking at the top or near the top over the past few months. In April 2025, &Shine held the number one position, briefly slipping to second place in May, before reclaiming the top spot in June and maintaining it in July. This fluctuation highlights a competitive rivalry with Select, which consistently held the second or third position during this period. Despite &Shine's slight dip in sales from June to July, it remains a dominant force in the market, indicating robust consumer loyalty and effective brand strategies. Meanwhile, (the) Essence has shown steady performance, maintaining the fourth position until July, when it climbed to third, suggesting a potential upward trend. These dynamics suggest that while &Shine is currently leading, the competitive environment remains dynamic, with other brands like Select and (the) Essence posing significant challenges.
Notable Products
In July 2025, &Shine's top-performing product was Blue Dream Distillate Disposable (2g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 12,387 units. Northern Lights CDT Distillate Cartridge (1g) held steady at the second spot, showing a consistent rank from April and experiencing a sales increase to 8,299 units. New to the rankings, Wedding Cake Distillate Cartridge (1g) entered at rank three, while Apple Fritter CDT Distillate Cartridge (1g) followed at fourth place. Grape Chem (14g) made its debut in fifth place within the Flower category. The rankings highlight a stable performance for the top two products, with new entries indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
