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Mar-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, &Shine has shown a notable performance across various states and categories, with its presence being particularly strong in Illinois, Nevada, and Ohio. In Illinois, &Shine has maintained a strong position in the Vapor Pens category, consistently holding the number 1 rank from January to March 2024, indicating a solid consumer preference and brand loyalty in this segment. However, the brand experienced a significant drop in the Pre-Roll category, plummeting from the 10th position in December 2023 to 29th by March 2024, which could signal a need for strategic adjustments in this category. Conversely, in Nevada, &Shine's Concentrates category has shown impressive growth, maintaining a top 3 position during the same period, which suggests a successful expansion or increased acceptance of their product offerings in this category.
On the other hand, &Shine's performance in Massachusetts and New York presents a mixed picture. In Massachusetts, the brand made a significant leap in the Concentrates category, moving from rank 54 in December 2023 to 17 by March 2024, showcasing a remarkable improvement in market penetration. However, their Flower category in Massachusetts saw a drastic decline, dropping out of the top 30 entirely by March 2024, which is a concerning indicator of the brand's performance in a traditionally popular category. New York presents a nascent market for &Shine, with the brand just beginning to make its mark in the Vapor Pens category, moving from not being in the top 30 to rank 63 by March 2024, suggesting early stages of brand establishment in this highly competitive market. This analysis highlights the varying performance of &Shine across different markets and categories, indicating areas of strength as well as opportunities for growth and improvement.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, &Shine has demonstrated a notable upward trajectory in its market position, moving from the second rank in December 2023 to leading the category by March 2024. This shift in ranking is particularly impressive when considering the performance of its competitors. STIIIZY, initially the top brand in December 2023, saw a decline, moving to second place from January 2024 onwards, despite an increase in sales in March. Similarly, AiroPro maintained a consistent third-place ranking throughout this period. The sales trends for &Shine not only reflect a significant increase in March 2024 but also indicate a sustained ability to outperform despite the competitive pressures from these established brands. This performance suggests a strong market presence and consumer preference for &Shine, positioning it as a leading contender in the Illinois vapor pens market.
Notable Products
In March 2024, &Shine's top-performing product was the Durban Poison BDT Distillate Disposable (0.3g) within the Vapor Pens category, securing the first rank with 8078 sales. Following closely, the Northern Lights CDT Distillate Disposable (0.3g) rose to the second position, a significant improvement from its fourth rank in January 2024. The XJ-13 Distillate Disposable (0.3g) held the third spot, maintaining a steady performance from the previous month. Notably, the Granddaddy Purple BDT Distillate Disposable (0.3g) and the Blue Raspberry BDT Distillate Disposable (0.3g) entered the rankings at fourth and fifth places, respectively, marking their debut in the top five. This shift indicates a dynamic market preference within the &Shine brand, highlighting the consumers' evolving taste in vapor pens.
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