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Sep-2025
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Overview
Market Insights Snapshot
In the &Shine brand's performance across various states and categories, notable movements have been observed. In the Illinois market, the brand has shown a consistent presence in the Flower category, maintaining its rank within the top 10, with a slight improvement from 9th to 7th place between June and September 2025. However, the performance in the Vapor Pens category in Illinois is particularly impressive, where &Shine has maintained the top position consistently over the same period, despite fluctuations in sales volume. In Maryland, &Shine's Vapor Pens have also performed well, holding steady at the 2nd position for most months, which suggests a strong foothold in this category.
In contrast, the brand's performance in other regions shows a more varied picture. For instance, in Nevada, the Flower category has seen a decline, with &Shine dropping from 13th to 21st place from June to September 2025. This indicates a potential challenge in maintaining market share in this category. Meanwhile, in Ohio, &Shine's Vapor Pens have shown resilience, climbing from 3rd to 2nd position by September, although their Flower category presence has been less prominent, dropping out of the top 30 by September. Notably, in Massachusetts, &Shine has only recently entered the top 30 in the Vapor Pens category by August 2025, marking a potential area for growth.
Competitive Landscape
In the Illinois Vapor Pens category, &Shine has consistently maintained the top rank from June to September 2025, showcasing its strong market presence and consumer preference. Despite a noticeable dip in sales from July to September, &Shine's leadership position remains unchallenged, indicating a loyal customer base or effective brand strategies. In contrast, Select experienced a decline in rank from second to third place in August, with a downward trend in sales over the same period, suggesting potential challenges in maintaining its market share. Meanwhile, Joos showed a positive trajectory, climbing from fourth to second place by September, which could imply successful marketing efforts or product innovations that resonate with consumers. These dynamics highlight &Shine's robust position in the market, but also underscore the competitive pressures from brands like Joos, which are gaining traction.
Notable Products
In September 2025, &Shine's top-performing product was the Blue Dream Distillate Disposable (2g) from the Vapor Pens category, maintaining its number one rank despite a decrease in sales to 9,101 units. The Pineapple Express Distillate Cartridge (1g) held steady at the second position, showing consistent performance from August. Blueberry Distillate Cartridge (1g) emerged as a strong contender, securing the third spot. Blueberry Distillate Disposable (0.3g) followed closely in fourth place. Notably, the Durban Poison Distillate Cartridge (1g) slipped from fourth in August to fifth in September, indicating a slight decline in its market position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
