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Aug-2024
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Overview
Market Insights Snapshot
The performance of &Shine across various states and categories has shown notable trends over recent months. In Illinois, &Shine has maintained a strong presence in the Vapor Pens category, consistently holding the number 1 rank from May to August 2024, despite a gradual decline in sales. However, their position in the Flower category has seen a slight drop from 3rd place in May to 5th place by August. This consistent ranking in Vapor Pens illustrates a strong foothold in that category, whereas the drop in the Flower category indicates potential challenges or increased competition. In Ohio, &Shine has shown variability in the Flower category rankings, moving from 20th place in May to 18th place in August, indicating some positive momentum. Meanwhile, their Vapor Pens category has seen impressive performance, securing the 1st or 2nd positions consistently, with a significant spike in sales in August.
In Nevada, &Shine's performance in the Flower category has been inconsistent, with the brand not appearing in the top 30 in May and July, but ranking 15th in June and 11th in August. This fluctuation suggests challenges in maintaining a steady market position. Conversely, their Vapor Pens have shown a steady improvement, climbing from 4th place in May to 3rd place in August, with a notable increase in sales. In Maryland, &Shine has maintained a relatively stable performance in the Vapor Pens category, holding the 3rd or 4th position over the past four months. This stability, despite slight fluctuations in ranking, highlights their strong market presence and consumer preference in this category.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, &Shine has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong start in May 2024, where it held the 3rd position, &Shine slipped to the 5th spot by June and maintained this rank through August. This decline can be attributed to the rising performance of competitors such as Simply Herb, which surged from 5th to 3rd place in June, and Nature's Grace and Wellness, which consistently improved its sales, securing the 6th position by August. Meanwhile, Rythm maintained a steady lead, holding the 3rd position throughout the period. These shifts highlight the competitive pressure &Shine faces, emphasizing the need for strategic adjustments to regain its higher ranking and boost sales in the Illinois Flower market.
Notable Products
In August 2024, the top-performing product for &Shine was the Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, achieving the highest sales figure of $10,974. The Animal Face Shake (7g) from the Flower category secured the second rank. Durban Poison Distillate Cartridge (1g), also in the Vapor Pens category, took the third spot. The Granddaddy Purple BDT Distillate Disposable (0.3g), which was ranked first in June 2024, dropped to the fourth position. The Durban Poison BDT Distillate Disposable (0.3g) completed the top five, maintaining steady performance throughout the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
