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Dec-2025
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Overview
Market Insights Snapshot
In the state of Illinois, &Shine has shown a consistent performance in the Flower category, maintaining a steady position at rank 8 from October to December 2025. This stability is noteworthy, especially when considering the competitive nature of the market. However, the brand's presence in the Vapor Pens category is particularly impressive, capturing the top rank consistently from October through December 2025. This dominance in the Vapor Pens category suggests a strong consumer preference and effective market strategy in Illinois.
In Maryland, &Shine's performance in the Vapor Pens category saw a decline from rank 2 in September to rank 5 by December 2025, indicating a potential challenge in maintaining its earlier momentum. Despite this, the brand made a notable entry into the Flower category in December, securing the 30th position, which marks its debut in the top rankings. Meanwhile, in Nevada, &Shine demonstrated significant growth in the Flower category, climbing from rank 22 in September to rank 11 by December. This upward trajectory in Nevada's Flower category highlights a growing consumer base and increasing market penetration.
Competitive Landscape
In the Illinois Vapor Pens category, &Shine has demonstrated a remarkable performance over the last few months, overtaking Select to secure the top position consistently from October to December 2025. This shift in rank highlights &Shine's growing dominance and appeal in the market, as it moved from the second position in September 2025 to the first, maintaining this lead through the end of the year. The brand's sales trajectory has shown a significant upward trend, especially in December, where it outperformed Select, which held the top rank in September. Meanwhile, Joos has fluctuated in its rankings, indicating a less stable market presence compared to &Shine. These dynamics suggest that &Shine's strategic initiatives and product offerings are resonating well with consumers, positioning it as a formidable leader in the Illinois Vapor Pens market.
Notable Products
In December 2025, the top-performing product for &Shine was the Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with impressive sales of 8,534 units. The Granddaddy Purple Distillate Cartridge (1g) also made a strong showing, securing the second rank. Northern Lights CDT Distillate Cartridge (1g) followed closely in third place. Notably, the Durban Poison Distillate Cartridge (1g) maintained its position at fourth rank, consistent with its performance from September 2025. Ghost Train Haze Distillate Cartridge (1g) experienced a slight drop, moving from third in November to fifth in December, indicating a competitive market shift within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
