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Feb-2026
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Overview
Market Insights Snapshot
The performance of &Shine in the Illinois market showcases a consistent top-tier position in the Vapor Pens category, maintaining the number one rank from November 2025 through February 2026. This stability highlights their strong foothold in the state’s vapor pen market, despite a slight decrease in sales from December to February. In the Flower category, however, &Shine experienced a minor dip, moving from the eighth position to ninth by February 2026. This indicates potential challenges or increased competition in the flower segment, which could be an area of focus for the brand moving forward.
In Maryland, &Shine made significant strides in the Flower category, jumping from being unranked in November 2025 to the 16th spot by January 2026. This upward trajectory suggests a growing presence and acceptance in the market. Their Vapor Pens also performed well, consistently ranking within the top five, and even reaching the second position by February 2026. On the other hand, the brand's presence in New Jersey saw a decline in the Vapor Pens category, with ranks slipping from 10th in December 2025 to 17th by February 2026, indicating potential market saturation or increased competition. Meanwhile, in Nevada, &Shine maintained a steady third place in Vapor Pens, showcasing resilience in a competitive market, although they dropped out of the top 30 in the Flower category by February 2026, which could be a strategic area for improvement.
Competitive Landscape
In the Illinois Vapor Pens category, &Shine has consistently maintained its top position from November 2025 through February 2026, showcasing its strong market presence and consumer preference. Despite facing competition from brands like Select, which holds a steady second rank, &Shine's leadership is evident as it consistently outperforms in sales. Notably, Joos has shown a significant improvement, climbing from fifth to third place by January 2026, indicating a potential shift in consumer preferences. However, &Shine's ability to sustain its number one rank amidst these changes highlights its robust brand loyalty and effective market strategies. This consistent performance in a competitive landscape underscores the brand's stronghold in the Illinois market, making it a formidable leader in the Vapor Pens category.
Notable Products
In February 2026, &Shine's top-performing product was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, securing the first position with sales reaching 6271 units. The Pineapple Express Distillate Cartridge (1g) followed closely in second place, showing a decline from its top position in December 2025. The Blue Dream Distillate Disposable (2g) ranked third, marking its first appearance in the top ranks. Mango Distillate Cartridge (1g) came in fourth, while Ghost Train Haze Distillate Cartridge (1g) maintained its fifth position, consistent with its January 2026 rank. Overall, February saw a reshuffling in rankings, with notable movements for Pineapple Express and the debut of Blue Dream in the top three.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
