.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of &Shine in the Illinois market reveals a steady presence in the vapor pen category, consistently holding the top position from January to April 2026. This indicates a strong consumer preference and potentially effective market strategies in this category. In contrast, the flower category saw some fluctuations, with rankings varying from 8th to 6th place over the same period, which could suggest a more competitive landscape or shifting consumer preferences. Notably, in Maryland, &Shine's flower category did not maintain a top 30 position after January, which might be a point of concern or an area for strategic realignment.
In the New Jersey market, &Shine's vapor pens experienced a notable decline in rank, dropping from 9th to 17th place by April, signaling potential challenges or increased competition. Meanwhile, in Nevada, the brand maintained a consistent 3rd place in vapor pens, suggesting a strong foothold in this category. However, their flower category did not appear in the top 30 after January, which may point to a need for strategic adjustments. In Ohio, the brand showed a positive trajectory in vapor pens, moving from 3rd to 2nd place by April, indicating a strengthening market position and possibly increased consumer engagement.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, &Shine has consistently maintained its position as the top-ranked brand from January to April 2026. This unwavering leadership is notable, especially when compared to its closest competitor, Select, which has held the second position throughout the same period. Despite fluctuations in sales figures, with &Shine experiencing a significant increase from March to April, the brand has managed to sustain its top rank, indicating strong market presence and consumer loyalty. Meanwhile, Joos remains in the third spot, showing a stable but less competitive stance in comparison to &Shine's dynamic sales growth. These insights suggest that &Shine's strategic positioning and product offerings are effectively resonating with consumers, allowing it to outperform its competitors in both rank and sales momentum.
Notable Products
In April 2026, &Shine's top-performing product was the Ghost Train Haze Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one rank with sales of 7,855 units. The Green Crack Distillate Cartridge (1g), also in Vapor Pens, secured the second position, a slight drop from its top rank in February 2026. Northern Lights Distillate Disposable (2g) maintained a steady presence, ranking third for the second consecutive month. Blue Dream Distillate Disposable (2g) improved its standing, rising to fourth place from fifth in March 2026. Wedding Cake Distillate Cartridge (1g) saw a decline, moving from second in March to fifth in April 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
