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Oct-2025
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Overview
Market Insights Snapshot
The performance of &Shine in the Flower category has shown notable variability across different states. In Illinois, &Shine maintained a strong presence, consistently ranking within the top 10 from July to October 2025, with a slight dip in October to the 8th position. In contrast, the brand's Flower category performance in Ohio did not break into the top 30 rankings for September and October, indicating a potential area for improvement. Meanwhile, in Nevada, &Shine experienced a rebound in October, climbing to the 15th position after a dip to 22nd in September, suggesting a positive trend in consumer demand.
In the Vapor Pens category, &Shine has demonstrated impressive consistency and leadership, particularly in Illinois, where it held the top position for three out of four months, only briefly dropping to second place in September. Similarly, the brand has maintained strong rankings in Maryland and Nevada, consistently securing a spot among the top three. However, in New Jersey, &Shine's rankings have seen a downward trend, moving from 13th to 16th place over the four-month period, which may warrant strategic adjustments. Interestingly, &Shine's presence in Massachusetts was only noted in August, where it ranked 25th, indicating that there is potential for growth in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, &Shine has demonstrated notable resilience and adaptability in maintaining its market position. Throughout the period from July to October 2025, &Shine consistently vied for the top rank, alternating between first and second place. In July and August, &Shine secured the top spot, showcasing its strong consumer preference and effective market strategies. However, in September, &Shine experienced a dip to second place, overtaken by Select, which briefly claimed the top position. Despite this, &Shine quickly rebounded in October to reclaim the number one rank, indicating a robust recovery and strategic adjustments that resonated well with consumers. Meanwhile, Savvy maintained a steady third-place ranking throughout the same period, suggesting a consistent but less competitive presence compared to the dynamic shifts between &Shine and Select. The fluctuations in &Shine's rank and sales highlight the brand's competitive agility and its ability to swiftly adapt to market challenges, reinforcing its leading position in the Illinois vapor pen category.
Notable Products
In October 2025, &Shine's top-performing product was the Blue Dream Distillate Disposable (2g) in the Vapor Pens category, maintaining its number one position for four consecutive months, despite a sales figure of 7774 units, which shows a decline from previous months. The Ghost Train Haze BDT Distillate Disposable (0.3g) emerged as the second top product, debuting in the rankings this month. Following closely, the Pineapple Express Distillate Disposable (0.3g) secured the third position, also newly ranked this month. The Blue Dream Distillate Cartridge (0.5g) and Ghost Train Haze Distillate Cartridge (0.5g) took the fourth and fifth positions respectively, both entering the rankings for the first time. This month saw a significant reshuffling in product rankings, with notable new entries dominating the top five positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
