Market Insights Snapshot
The cannabis brand &Shine has shown varied performance across different states and categories. In Illinois, &Shine's Flower category saw a downward trend from July to October 2023, slipping from rank 4 to 11, while the Pre-Roll category maintained a stable ranking around 8. However, their Vapor Pens outperformed other categories, consistently holding the top 2 spots. This indicates a strong preference for &Shine's Vapor Pens in the Illinois market. On the other hand, in Massachusetts, &Shine's performance in the Flower category was not within the top 20, but their Vapor Pens showed improvement, climbing from rank 23 to 15.
In Maryland, &Shine had a consistent presence in the top 25 for the Flower category and the top 15 for the Pre-Roll category. Their Vapor Pens maintained a strong position at rank 4, indicating a solid market share in this category. However, the Concentrates category only appeared in the top 20 in September and October, suggesting a possible growth area for the brand. In Nevada, &Shine's Flower and Vapor Pens categories consistently ranked within the top 5, while their Pre-Roll category fluctuated slightly but remained in the top 10. Notably, their Edible category dropped out of the top 20 in October, which may warrant further investigation.
In the Vapor Pens category in Illinois, &Shine initially held the top spot in July 2023 but slipped to second place from August to October 2023. This change in rank coincided with a rise in prominence for STIIIZY, which climbed from second to first place during the same period. Despite this, &Shine maintained robust sales, consistently outperforming both Cresco Labs and AiroPro (formerly IndigoPro), which held steady at third and fourth place respectively. However, it's worth noting that &Shine's sales did not exceed those of STIIIZY from August onwards, indicating a potential shift in consumer preference. The competitive landscape suggests a need for &Shine to reevaluate its strategies to regain its leading position.
In October 2023, the top-performing products from &Shine were dominated by the Vapor Pens category. Leading the pack was 'Durban Poison BDT Distillate Disposable (0.3g)' with the highest sales figure of 7624 units. It was closely followed by 'Granddaddy Purple Distillate Disposable (0.3g)' and 'Green Crack BDT Distillate Cartridge (0.5g)', ranking second and third respectively. Notably, 'Granddaddy Purple' climbed two spots from its September ranking. The only non-vapor pen product to make the top five was 'Venom OG (3.5g)' from the Flower category, rounding out the list at fifth place.