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Jun-2024
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Overview
Market Insights Snapshot
&Shine has shown strong performance in the Illinois market, particularly in the Vapor Pens category where it has consistently maintained the top spot from March to June 2024. Despite a slight dip in sales in April, the brand quickly rebounded in May and June, indicating robust consumer demand. In the Flower category, &Shine started at rank 3 in March but experienced a gradual decline to rank 5 by June. This suggests that while the brand remains popular, it faces stiff competition in this category. The decline in ranking alongside fluctuating sales figures highlights the competitive nature of the Illinois Flower market.
In Nevada, &Shine's presence in the Flower category was not notable until June, where it entered the rankings at position 16. This late entry could indicate either a strategic market entry or a recent product launch. Conversely, in the Vapor Pens category, &Shine has maintained a steady rank of 4 from March to June, showcasing consistent performance. However, the brand's performance in Ohio is mixed; while it dropped out of the top 30 in the Flower category after April, it improved its ranking in Vapor Pens to reach the 3rd position by June. This suggests a focused strength in the Vapor Pens category across multiple states, while the Flower category may require additional strategic efforts to improve standings.
Competitive Landscape
In the highly competitive Illinois vapor pens market, &Shine has consistently maintained its top position from March to June 2024, indicating strong brand loyalty and market presence. Despite a slight dip in sales in April, &Shine's ability to rebound and sustain its rank highlights its resilience and effective marketing strategies. In contrast, Select has consistently held the second position, showcasing steady performance but without challenging &Shine's dominance. Meanwhile, Joos has shown a positive trend by moving from fourth to third place in May and June, suggesting growing consumer interest. These dynamics suggest that while &Shine remains the leader, competitors are making strategic moves that could impact future rankings and sales trajectories.
Notable Products
In June 2024, the top-performing product for &Shine was Granddaddy Purple BDT Distillate Disposable (0.3g) in the Vapor Pens category, securing the first rank with notable sales of $11,281. Indica Infused Pre-Roll (1g) climbed to the second position from fifth in May. Wedding Cake Distillate Disposable (0.3g) entered the rankings at third place. Brownie Scout Mixed Buds (28g) in the Flower category ranked fourth, while Pineapple Orange BDT Distillate Disposable (0.3g) took the fifth spot. These rankings indicate a strong performance for vapor pens, with significant upward movement for Indica Infused Pre-Roll.
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