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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
&Shine’s May 2026 mix is concentrated in Vapor Pens at 70.50% share with a 3.35% month-over-month lift despite a 1.28% year-over-year dip, while Flower holds 24.95% share with a 23.58% MoM surge and a 7.63% YoY decline; this tilt coincides with a brand-level YoY sales change of -6.62% and a 2.85% YoY drop in average price to $31.49. Smaller lines are a drag: Pre-Roll sits at 2.56% share with -22.74% YoY and +10.61% MoM, Concentrates at 1.35% share with -69.66% YoY and -30.80% MoM, and Edible at 0.48% share with -9.65% YoY and -18.35% MoM, while Beverage is 0.15% share with -57.59% YoY and -7.49% MoM; this mix implies the short-term momentum is anchored in two categories (Vapor Pens and Flower) that offset declines elsewhere but do not fully counter multi-category contraction.
The pattern suggests &Shine’s positioning is tethered to a single growth engine and one cyclical assist: Vapor Pens’ 70.50% share plus a rank of 1 in Vapor Pens in Illinois gives distribution and visibility leverage, while Flower’s 23.58% MoM jump at 24.95% share provides incremental volume despite a 7.63% YoY decline. With Pre-Roll at 2.56% share and -22.74% YoY and Concentrates at 1.35% share and -69.66% YoY, portfolio breadth is not carrying its weight; the implication is that maintaining May 2026 momentum requires deepening Pen/Flower penetration and price-pack architecture (given -2.85% YoY in average price) rather than spreading resources across tail categories that post double-digit YoY contractions.
Competitive Landscape
&Shine holds rank #1 in IL Vapor Pens in May 2026, unchanged from #1 a year earlier, while improving from #2 three months ago to reach a new peak at #1 in May 2026; in contrast, Select sits at #2 after being #3 a year ago with sales down 5.37% year over year, and Joos slid from #2 to #3 alongside a 39.65% year-over-year sales decline. With RYTHM moving up from #5 to #4 despite an 11.40% decline and Savvy dropping from #4 to #5 with a 16.51% decline, the competitive set’s downward sales trends suggest &Shine’s stable #1 year-over-year position and ascent from #2 over the last quarter imply a share-consolidation pattern favoring the leader.
Notable Products
Ghost Train Haze Distillate Cartridge (1g) posted the steepest decline at -18.9% month over month and slid to rank 4, while Blue Dream Distillate Disposable (2g) dipped -10.0% yet held rank 3. Northern Lights Distillate Disposable (2g) rose 35.1% to rank 1 with $410,487, and Pineapple Express Distillate CDT Cartridge (1g) gained 9.1% at rank 7, whereas Green Crack Distillate Cartridge (1g) fell -31.2% at rank 9. Eight of the top ten are Vapor Pens disposables or cartridges, indicating concentration in inhalable formats that favors higher-capacity disposables gaining share over declining 1g cartridges. The mix points to &Shine tilting toward a lead-SKU strategy around Northern Lights while pruning or repositioning underperforming cartridge variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
