.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, &Shine has demonstrated a strong performance in the Vapor Pens category, consistently holding the top position from June to August 2025. This indicates a robust consumer preference and market presence in this segment. However, their performance in the Flower category shows variability, with a slight improvement from 9th to 7th place in August. Despite this upward movement, it's worth noting that the sales figures in the Flower category have been on a declining trend, which could be a point of concern for the brand's market strategy in Illinois.
In Maryland, &Shine's presence in the Flower category appears less prominent, as they were ranked 19th in June and did not make it to the top 30 in other months. Conversely, their Vapor Pens maintain a strong position, ranking consistently within the top three. This suggests a more favorable reception and brand strength in the Vapor Pens category across states. Meanwhile, in New Jersey, the brand's ranking in Vapor Pens fluctuates, indicating potential volatility in consumer demand or competitive pressures. In Ohio, while they maintain a solid position in Vapor Pens, their Flower category ranking has struggled to break into the top 30, highlighting a potential area for strategic improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, &Shine has demonstrated a strong performance, maintaining the top rank from June to August 2025. This consistent leadership position highlights &Shine's robust market presence and consumer preference. Notably, &Shine overtook Joos, which dropped from the first position in May to third in June and July, before recovering slightly to second in August. Meanwhile, Select maintained a stable presence, consistently ranking second or third throughout the period. Despite fluctuations in sales figures, with &Shine experiencing a dip in July, the brand's ability to reclaim and sustain the top spot in subsequent months underscores its competitive edge and resilience in the Illinois vapor pen market.
Notable Products
In August 2025, &Shine's Blue Dream Distillate Disposable (2g) maintained its top position in the Vapor Pens category, leading with sales of 13,291 units. The Pineapple Express Distillate Cartridge (1g) debuted strongly, securing the second spot. Northern Lights CDT Distillate Cartridge (1g) held steady in third place, consistent with its ranking in May and July, while Durban Poison Distillate Cartridge (1g) entered the rankings at fourth. Wedding Cake Distillate Cartridge (1g) slipped from third in July to fifth in August. This month saw some shifts in rankings, with new entries and slight adjustments among the top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
