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Nov-2025
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Overview
Market Insights Snapshot
The performance of &Shine in the vapor pen category across various states demonstrates both consistency and challenges. In Illinois, &Shine has maintained a stronghold by consistently ranking first or second, indicating a dominant presence in the vapor pen market. This is contrasted by their performance in New Jersey, where the brand has seen a gradual decline from 12th to 16th place over the months. Meanwhile, in Maryland, the brand held a stable position in the top three, though it slipped to fourth in November. The brand's performance in Nevada also reflects a strong presence, consistently ranking in the top four, although sales have seen a downward trend.
In the flower category, &Shine's performance has been more varied. In Illinois, the brand has remained consistently in the top ten, showing resilience despite a slight dip in October. In contrast, the brand's presence in Nevada has improved, moving up from 22nd in September to 14th by November, which suggests a growing acceptance or strategic improvement. However, the absence of a ranking in Ohio in recent months indicates challenges in gaining traction in that market. This varied performance across states highlights the brand’s strengths in certain areas and the potential for growth or strategic adjustments in others.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, &Shine has maintained a strong presence, consistently ranking at the top in August and October 2025, while only briefly dropping to second place in September. This fluctuation in rank coincides with a dip in sales during September, suggesting a temporary challenge in maintaining market dominance. Despite this, &Shine's ability to reclaim the top spot in October and November indicates resilience and effective market strategies. In contrast, Select has shown a consistent performance, maintaining a top-two position throughout the period, although its sales have seen a gradual decline. Meanwhile, RYTHM has demonstrated a notable upward trajectory, climbing from seventh place in August to third by November, with a corresponding increase in sales. This competitive pressure from RYTHM underscores the dynamic nature of the market and highlights the importance for &Shine to continue innovating and adapting to sustain its leadership in the Illinois vapor pen category.
Notable Products
In November 2025, the Blackberry Gummies 10-Pack (100mg) emerged as the top-performing product for &Shine, climbing from a consistent third place in September and October to first place, with sales reaching 5,261 units. The Green Crack BDT Distillate Disposable (0.3g) entered the rankings at second place, showcasing strong sales performance. The Blue Dream Oil Cartridge (1g) secured the third position, followed closely by the Blueberry Distillate Cartridge (0.5g) in fourth. The Sativa Fruit Punch Gummies 10-Pack (100mg) rounded out the top five, maintaining its position from October. This shift highlights a notable rise in popularity for the Blackberry Gummies, while the vapor pen products have shown significant entry into the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
