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Mar-2026
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Overview
Market Insights Snapshot
In the state of Illinois, &Shine has shown a strong and consistent performance in the Vapor Pens category, maintaining the top rank from December 2025 through March 2026. This indicates a stable consumer preference and a solid market presence. Meanwhile, their performance in the Flower category improved significantly from a rank of 9 in February 2026 to 5 in March 2026, suggesting a potential increase in consumer interest or effective marketing strategies. In contrast, in Maryland, while their Flower category presence was notable in January 2026 with a rank of 16, they did not maintain a top 30 position in subsequent months, which could be a point of concern for their market strategy in that category.
Across other states, &Shine's performance in the Vapor Pens category has been noteworthy. In Maryland, they moved from a rank of 5 in December 2025 to 2 in February 2026, before settling at 3 in March 2026, demonstrating strong competitive positioning. Similarly, in Nevada and Ohio, they consistently held the 3rd rank throughout the observed months, reflecting steady demand and brand loyalty. However, in New Jersey, while there was an improvement from rank 12 in February 2026 to 9 in March 2026, the brand's position in the top 10 is relatively new, indicating room for growth in that market.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, &Shine has consistently maintained its top position from December 2025 through March 2026. Despite a dip in sales in January and February, &Shine rebounded in March, showcasing its resilience and strong market presence. Meanwhile, Select held steady at the second rank throughout the same period, although its sales showed a gradual decline, indicating potential challenges in maintaining consumer interest. Joos, on the other hand, improved its rank from fifth in December to third in January and maintained that position through March, reflecting a successful strategy in capturing more market share. These dynamics highlight &Shine's robust leadership in the vapor pen category, while competitors like Select and Joos strive to close the gap, each with differing sales trajectories and strategic outcomes.
Notable Products
In March 2026, Pineapple Express Distillate Cartridge (1g) reclaimed its position as the top-performing product for &Shine, with sales reaching 8182 units. Wedding Cake Distillate Cartridge (1g) entered the rankings strongly, securing the second spot. Remix - Blue Dream Infused Pre-Roll (1g) followed closely, debuting at third place. Northern Lights Distillate Disposable (2g) improved to fourth place from fifth in February, while Blue Dream Distillate Disposable (2g) rounded out the top five, having slipped from third. This month saw notable shifts, with some products entering the rankings for the first time and others adjusting their positions significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
