Nevada Cannabis Sales

Nevada’s cannabis market has experienced a period of contraction after several years of robust growth. In January 2026, total sales reached $52.5 million, down from $61.8 million in January 2025—a year-over-year decline of 15.1%. This downward trend follows a broader national pattern of market normalization post-pandemic, but Nevada’s decline is more pronounced than in many peer states. Average item prices have also softened, dropping from $22.19 in January 2025 to $21.78 in January 2026, reflecting increased competition and consumer price sensitivity.

Despite these headwinds, Nevada’s market remains significant, with over 2.4 million units sold in January 2026. The state’s unique tourism-driven demand and diverse consumer base continue to support a wide range of product categories and price points. However, the recent sales contraction signals a need for operators to adapt quickly to shifting consumer preferences and competitive pressures.