Redecan Cannabis Brand Logo

Redecan

Data Snapshot: Jul 04, 2026
$5M+

Jun-2026

Sales

Decline

Trend

6-Month

174

Product Count

SKUs

$27.22

Avg Price

-36%

YoY Sales Change

1.3%

YoY Price Change

Redecan is a prominent Canadian cannabis company, co-founded by Pete Montour and Will. Famed for its production of both recreational and medical cannabis, it has become a top-selling brand with offerings that extend beyond dried flower to include a line of cannabis-infused beverages. Now under the HEXO family, Redecan continues to evolve, introducing limited edition cannabis flower genetics and expanding product lineups.
Redecan Sales

Market Insights Snapshot

Redecan Historical Sales by Category

In June 2026, Redecan’s mix tilted further toward Pre-Roll at 51.88% share despite a Pre-Roll year-over-year decline of 31.91% and a month-over-month dip of 5.82%, while Flower contracted to 24.65% share with a 55.76% YoY drop and a 14.17% MoM decline. Vapor Pens expanded to 11.25% share with 139.59% YoY growth and a 0.30% MoM lift, contrasting with Oil at 7.47% share down 35.07% YoY and 6.12% MoM, and Capsules at 4.75% share down 40.84% YoY and 3.11% MoM. With an average price up 1.28% YoY to $27.22 and Pre-Roll ranked 8th in Ontario Pre-Rolls, the pattern implies category concentration risk in Pre-Roll alongside a nascent pivot toward Vapor Pens that partially offsets broader declines.

The combination of a shrinking Flower base (-55.76% YoY, -14.17% MoM) and accelerating Vapor Pens (+139.59% YoY, +0.30% MoM) implies Redecan is migrating demand from traditional inhalables to higher-priced, format-stable segments, while maintaining scale in Pre-Rolls (-31.91% YoY, -5.82% MoM) to anchor volume. Given Oil (-35.07% YoY, -6.12% MoM) and Capsules (-40.84% YoY, -3.11% MoM) also contracting, a sustained 51.88% Pre-Roll share paired with an 8th-place rank in Ontario suggests a price–mix strategy relying on Pre-Roll shelf presence to defend penetration while leveraging Vapor Pens for mix accretion; the implication is that Redecan’s positioning will hinge on converting Pre-Roll reach into cross-format trade-up rather than rebuilding Flower.

Jun-2026 Rank
Flower
Pre-Roll
Vapor Pens
Capsules
Oil
11
9
28
34
20
23
23
8
31
3
2
12
8
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
51.9%
$23.89
-31.9%
-5.8%
Flower
24.7%
$32.32
-55.8%
-14.2%
Vapor Pens
11.2%
$42.31
+139.6%
+0.3%
Oil
7.5%
$28.15
-35.1%
-6.1%
Capsules
4.7%
$22.82
-40.8%
-3.1%
Redecan

Competitive Landscape

Redecan sits at rank #8 in ON Pre-Roll in June 2026, down 3 positions from #5 year over year, and unchanged from rank #8 in March 2026, while still trailing its peak at #4 in November 2025; meanwhile, Back Forty / Back 40 Cannabis climbed from #3 to #1 with sales up 74.6% year over year and Jeeter fell from #2 to #4 with sales down 48.5% year over year, indicating that Redecan’s flat three-month position at #8 amid leadership churn points to share being capped unless it re-enters the top-5 trajectory established in November 2025.

Redecan market ranking for ON Pre-Roll

Redecan

Notable Products

Redees - Purple Churro Pre-Roll 10-Pack (4g) posted the sharpest move in June 2026 with a -20.79% month-over-month decline, sliding while holding rank 4, and its Flower counterpart Purple Churro (3.5g) dropped -20.28% at rank 10, indicating a coordinated pullback for that flavor across formats. At the top, Redees - Cold Creek Kush Pre-Roll 10-Pack (4g) stayed at rank 1 despite a -1.10% dip, while Redees - Wappa Pre-Roll 10-Pack (4g) fell -7.74% at rank 3, and five of the top ten are Pre-Roll SKUs that collectively buffered deeper Flower declines. The Oil anchor THC 30 Reign Drops Oil (30ml) sits at rank 5 with a -9.18% change and $311,156 in sales, while Animal Rntz Flower variants at ranks 7 and 8 both contracted more than -13.70%, pointing to broader pressure in Flower versus relatively steadier multi-pack Pre-Rolls. The pattern implies Redecan’s commercial direction is concentrating on value-forward Pre-Roll formats to stabilize share while de-emphasizing single-strain Flower volatility.

Product
Category
Feb-2026
Mar-2026
Apr-2026
May-2026
Jun-2026
MoM %
Redees - Cold Creek Kush Pre-Roll 10-Pack (4g)
Pre-Roll
1
1
1
1
1
-1.1%
Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g)
Pre-Roll
2
2
2
2
2
-1.8%
Redees - Wappa Pre-Roll 10-Pack (4g)
Pre-Roll
4
4
4
4
3
-7.7%
Redees - Purple Churro Pre-Roll 10-Pack (4g)
Pre-Roll
3
3
3
3
4
-20.8%
THC 30 Reign Drops Oil (30ml)
Oil
5
5
5
5
5
-9.2%
Redees - Cold Creek Kush Pre-Roll 20-Pack (8g)
Pre-Roll
>10
>10
>10
7
6
-0.8%
Animal Rntz (3.5g)
Flower
6
6
6
6
7
-13.8%
Animal RNTZ (1g)
Flower
7
7
7
8
8
-13.7%
Redees - Cold Creek Kush Pre-Roll 10-Pack (3.5g)
Pre-Roll
8
8
8
10
9
-5.9%
Purple Churro (3.5g)
Flower
>10
>10
10
9
10
-20.3%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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