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Sep-2024
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Overview
Market Insights Snapshot
Redecan has shown a strong performance in the Canadian cannabis market, particularly in categories like Flower and Oil. In Alberta, Redecan held the top spot in the Flower category for two consecutive months before slipping to fourth in September 2024, indicating a slight decline in dominance. However, the consistent third-place ranking in Pre-Rolls suggests stability in that category. Redecan's performance in British Columbia is notable for maintaining the number one position in Oil throughout the analyzed months, although there was a significant drop in sales from June to September. This consistency in Oil contrasts with the relatively lower and stable rankings in Flower and Pre-Rolls, where the brand hovered around the lower top ten positions.
In Ontario, Redecan has maintained a strong foothold, particularly in the Capsules and Oil categories, both consistently ranking first. The Flower category saw an upward trend, moving from ninth to fourth over the four months, indicating growing consumer preference. Meanwhile, in the Pre-Roll category, Redecan improved its position from seventh to fifth, showcasing positive momentum. Saskatchewan presents a mixed picture; while Redecan did not appear in the top 30 for Flower until September, it secured the eleventh spot, suggesting potential for growth. In Pre-Rolls, Redecan entered the rankings at eighth in August and maintained that position, highlighting a steady presence in this new market.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Redecan has shown a notable upward trend in its rank over the past few months, moving from 9th place in June 2024 to an impressive 4th place by September 2024. This improvement in rank indicates a positive reception and growing demand for Redecan's products. However, Redecan faces stiff competition from brands like Pure Sunfarms, which maintained a consistent rank around 4th and 5th place, and Back Forty / Back 40 Cannabis, which climbed to 3rd place by September. Despite these challenges, Redecan's sales figures have remained robust, suggesting a strong market presence. Meanwhile, Shred continues to dominate the category, consistently holding the 2nd rank throughout the period. The competitive dynamics highlight Redecan's resilience and potential for further growth in the Ontario market.
Notable Products
In September 2024, the top-performing product from Redecan is Redees - Cold Creek Kush Pre-Roll 10-Pack (4g), maintaining its number one rank consistently from June through September, with a sales figure of 54,880. The Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) follows closely in second place, also holding its position throughout the same period. Animal Rntz (3.5g) is in third place, showing stable performance across four months. Redees - Wappa Pre-Roll 10-Pack (4g) improved its ranking from fifth in June and July to fourth in August and maintained that position in September. THC 30 Reign Drops Oil (30ml) has seen a slight decline, moving from fourth in June and July to fifth in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
