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Jul-2025
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Overview
Market Insights Snapshot
Redecan has demonstrated a strong performance across various categories and provinces, with notable movements in rankings. In Alberta, Redecan's Flower category saw a steady rise, improving from 7th to 5th place by July 2025, while their Pre-Roll category showed a strong upward trend, moving from 5th to 3rd. This indicates a growing preference for Redecan's offerings in these segments. In British Columbia, the Flower category did not maintain a top 30 position past May, which could be a concern, although the Pre-Roll category remained consistent in the mid-teens. Such consistency in Pre-Roll suggests a steady consumer base despite challenges in other categories.
In Ontario, Redecan has maintained its stronghold in several categories. The Oil category consistently held the top position, indicating dominance and likely consumer trust in this product line. The Capsules category also maintained a stable 2nd place ranking, showcasing consistent demand. However, the Flower category saw some fluctuations, moving from 6th to 9th and then back up to 7th, which may suggest competitive pressures or shifting consumer preferences. In Saskatchewan, Redecan's Flower category was absent from the rankings in May but reappeared in June and July, indicating a potential recovery or market adjustment. The Pre-Roll category's emergence in the top 10 in the latter months suggests growing consumer interest or successful market strategies in this segment.
Competitive Landscape
In the Ontario pre-roll category, Redecan consistently maintained its position at rank 5 from April to July 2025, showcasing a steady performance amidst a competitive landscape. Despite this consistency, Redecan faces stiff competition from brands like Claybourne Co., which also held a stable rank at 4, indicating a close rivalry. Meanwhile, Jeeter experienced a slight decline from rank 1 in April to rank 3 by July, yet it still outperformed Redecan in sales, suggesting a strong market presence. Shred showed fluctuations in rank, dropping to 10 in June but rebounding to 7 in July, which might indicate potential volatility in consumer preferences. Dime Bag (Canada) consistently held the 6th position, closely trailing Redecan, which could pose a future threat if their sales growth continues. Overall, while Redecan's sales have shown an upward trend, the brand must strategize to enhance its competitive edge against these formidable rivals in the Ontario market.
Notable Products
In July 2025, Redecan's top-performing product was Redees - Cold Creek Kush Pre-Roll 10-Pack (4g) in the Pre-Roll category, maintaining its rank as number one with impressive sales of 59,995 units. Following closely, the Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) also held steady at the second rank, showing consistent popularity. The Flower category's Animal Rntz (3.5g) remained at the third position, indicating stable performance across the months. Redees - Wappa Pre-Roll 10-Pack (4g) and THC 30 Reign Drops Oil (30ml) retained their fourth and fifth rankings, respectively, demonstrating a strong and consistent market presence. Overall, Redecan's top products maintained their positions from previous months, indicating a steady consumer preference for these items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
