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Sep-2025
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Overview
Market Insights Snapshot
Redecan has shown varied performance across different cannabis categories and regions. In Alberta, Redecan's Flower category has maintained a steady position, ranking between 5th and 7th over the past four months, with a slight dip in sales from July to September. Their Pre-Roll category has also seen similar stability, holding strong at 3rd to 6th place, although a noticeable drop in sales occurred in September. Meanwhile, in British Columbia, Redecan's Flower category only appeared in the rankings in September, securing the 28th spot, indicating a challenge in gaining traction in this market. However, their Pre-Roll category has consistently ranked around the mid-teens, suggesting a more stable presence.
In Ontario, Redecan has displayed impressive consistency and dominance in certain categories. They have maintained the top position in the Oil category for several months, which underscores their strong market presence. Their Capsules category also shows consistent performance, holding the 2nd rank continuously. However, a slight decrease in sales is observed in September across these categories. In Saskatchewan, their Flower category has fluctuated between 6th and 8th place, while the Pre-Roll category saw a brief appearance in the rankings in July. Such movements highlight both the competitive nature of the market and Redecan's varying ability to capture market share across different regions and categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Redecan has maintained a relatively stable position, ranking 7th from June to August 2025, before slipping to 8th in September. This slight decline in rank coincides with a decrease in sales from August to September. Meanwhile, The Original Fraser Valley Weed Co. consistently outperformed Redecan, holding the 6th position for most of the period, which suggests a stronger market presence and possibly more effective marketing strategies. SUPER TOAST also presents a competitive challenge, having fluctuated around Redecan's rank but ultimately surpassing it in September. Notably, Versus showed a significant improvement, climbing from 14th in July to 9th in September, indicating a potential upward trend that could further impact Redecan's market share if sustained. These dynamics highlight the competitive pressures Redecan faces and the need for strategic adjustments to regain its footing in the Ontario Flower market.
Notable Products
In September 2025, the top-performing product for Redecan was Redees - Cold Creek Kush Pre-Roll 10-Pack (4g) in the Pre-Roll category, maintaining its rank at number one with sales of 53,565 units. Following closely, Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) also held steady in the second position, showing consistent performance over the past months. The Flower category's Animal Rntz (3.5g) remained third, indicating stable consumer preference. Redees - Wappa Pre-Roll 10-Pack (4g) and THC 30 Reign Drops Oil (30ml) continued to occupy the fourth and fifth ranks, respectively, with a slight decline in sales figures. Overall, the rankings for Redecan's top products remained unchanged from June to September 2025, showcasing strong brand loyalty and consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
