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Aug-2025
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Overview
Market Insights Snapshot
Redecan has shown varied performance across different categories and provinces. In Alberta, Redecan's Flower category saw a slight fluctuation in rankings, peaking at the 5th position in July 2025 before dropping back to 7th by August. Despite this, sales in the Flower category displayed a positive trend, with a notable increase from May to July before a slight decline in August. In the Pre-Roll category, Redecan consistently maintained a strong position, ranking within the top 5 throughout the period, highlighting its robust presence in this sector. Meanwhile, in British Columbia, the brand's performance in the Flower category was less stable, falling out of the top 30 in June and July, which could be seen as a challenge in maintaining consistent market presence.
In Ontario, Redecan demonstrated impressive consistency, particularly in the Oil category where it held the top spot consistently from May to August 2025. This stability is indicative of the brand's strong foothold and consumer preference in this segment. The Capsules category also showed steady performance with a consistent rank of 2nd place, suggesting a solid consumer base. However, in Saskatchewan, Redecan's presence in the Flower category improved from not being in the top 30 in May to achieving 6th place by August, indicating a positive trend. Conversely, the Pre-Roll category in Saskatchewan showed a lack of data for May, June, and August, which could suggest challenges in maintaining consistent sales or market visibility.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Redecan has shown a steady improvement in its rank and sales over the summer of 2025. Starting at the 10th position in May, Redecan climbed to 7th by July and maintained this position in August. This upward trend in rank is accompanied by a consistent increase in sales, indicating a strengthening market presence. In contrast, Good Supply experienced fluctuations, dropping from 6th in May to 9th in June, and then oscillating between 8th and 9th in the following months, with sales showing a less consistent pattern. Meanwhile, Pure Sunfarms maintained a stable 5th position throughout, with sales significantly higher than Redecan's, suggesting a strong foothold in the market. The Original Fraser Valley Weed Co. also outperformed Redecan, rising from 9th to 6th, with a notable sales surge in August. SUPER TOAST showed variability in rank, peaking at 6th in June before settling at 8th in August. Redecan's consistent improvement in rank and sales highlights its growing competitiveness in the Ontario Flower market, despite the dynamic movements of its competitors.
Notable Products
In August 2025, the top-performing product from Redecan was Redees - Cold Creek Kush Pre-Roll 10-Pack (4g), maintaining its first-place ranking with sales reaching 63,996 units. The Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) held steady at the second position, showing consistent performance across the months. Animal Rntz (3.5g) remained in third place, indicating stable consumer preference for this flower product. Redees - Wappa Pre-Roll 10-Pack (4g) and THC 30 Reign Drops Oil (30ml) also retained their fourth and fifth positions respectively, suggesting a steady demand for these offerings. Notably, the rankings for these top five products have remained unchanged from May through August 2025, highlighting their consistent popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
