Market Insights Snapshot
Redecan, a cannabis brand, has shown varying performances across different categories and states. In Alberta, Redecan continues to shine in the Pre-Roll category, maintaining a steady 2nd position from July to October 2023. However, the brand seems to struggle in the Vapor Pens category, with its ranking dropping drastically from 39th to 74th within the same period. In the Edibles category, Redecan's performance is not impressive, as it did not make it to the top 20 brands in the state.
In Ontario, Redecan has shown a consistent performance in the Capsules and Oil categories, holding the 1st position from July to October 2023. It's worth noting that the brand's ranking in the Flower category remained stable at 9th position. However, the brand's performance in the Edible category needs improvement, as it didn't secure a spot in the top 20. In Vapor Pens, the brand's ranking slid from 75th to 88th over the months. The missing ranking for the Edibles category in Saskatchewan after July suggests that Redecan did not rank among the top 20 brands in this category during those months.
In the Ontario Flower category, Redecan has maintained a steady rank within the top 10 brands from July to October 2023. However, it's worth noting that while Redecan's rank remained relatively stable, its sales have shown a slight downward trend. In comparison, Back 40 Cannabis consistently ranked higher than Redecan and also experienced higher sales. Another competitor, The Loud Plug, despite starting from a lower rank and sales in July, has shown a significant upward trend, surpassing Redecan in both rank and sales by October. Highly Dutch has been trailing behind Redecan in both rank and sales. Interestingly, SUPER TOAST, despite not being in the top 20 brands in July, has made a dramatic rise in rank and sales, reaching the 11th spot by October. This competitive landscape suggests that while Redecan has a strong position, it faces significant competition and potential threats from rising brands.
In October 2023, Redecan's top-selling product was the 'Redees - Cold Creek Kush Pre-Roll 10-Pack (4g)', maintaining its position as the number one product for four consecutive months. Following closely behind was 'Animal Rntz (3.5g)', which climbed up one rank from September to secure the second spot. 'Redees - Wappa Pre-Roll 10-Pack (4g)' slipped one rank down to third place, despite an increase in sales. The 'Wappa (1g)' product retained its fourth position for the third month in a row. Lastly, 'THC 30 Reign Drops Oil (30ml)' remained in the fifth spot, with a slight increase in sales from the previous month. Notably, the 'Redees - Cold Creek Kush Pre-Roll 10-Pack (4g)' had impressive sales figures, reaching 45,264 units sold in October.