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Apr-2025
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Overview
Market Insights Snapshot
In Alberta, Good Supply has shown notable performance in the Flower category, with a consistent upward trend in rankings from third in January to securing the top position by March and April. This positive trajectory is mirrored by a steady increase in sales, indicating strong consumer demand. However, their performance in the Pre-Roll and Vapor Pens categories presents a mixed picture. While Pre-Rolls have experienced a slight decline in ranking, dropping to 15th place by April, sales have remained relatively stable, suggesting a potential opportunity for growth. In contrast, Vapor Pens saw a dip in rankings in February but recovered slightly by April, though sales have shown a downward trend, which could be a point of concern.
Moving to Ontario, Good Supply's Flower category experienced a significant drop in ranking from fifth to tenth place in April, accompanied by a decrease in sales, which could indicate rising competition or shifting consumer preferences. Meanwhile, their Pre-Roll category maintained a consistent ranking around the 14th and 15th positions, with sales showing a slight uptick in March before stabilizing. Interestingly, in Saskatchewan, Good Supply's Flower category saw a dramatic improvement from being unranked in February to reaching the top position in March, although it later declined to eighth place in April. This fluctuation suggests volatility in the market or changing competitive dynamics. The Vapor Pens category in Saskatchewan shows a lack of consistent presence in the rankings, which might be an area for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Good Supply has demonstrated a remarkable upward trend in its market position. Starting from a rank of 3rd in January 2025, Good Supply ascended to the top position by March 2025, maintaining this lead through April 2025. This rise in rank coincides with a significant increase in sales, indicating a strong consumer preference and effective market strategies. In contrast, Back Forty / Back 40 Cannabis, which held the top spot in January and February, experienced a decline to 2nd place by March, suggesting a shift in consumer loyalty or competitive pricing strategies. Meanwhile, The Original Fraser Valley Weed Co. maintained a steady climb from 5th to 3rd place over the same period, reflecting a consistent growth trajectory. These dynamics highlight Good Supply's strategic success in capturing market share and enhancing brand visibility in the Alberta Flower market.
Notable Products
In April 2025, Jean Guy Pre-Roll (1g) remained the top-performing product for Good Supply, maintaining its number one rank across all months with sales of 28,767. Jean Guy (3.5g) held steady in second place, consistent with its March ranking. Purple Monkey Distillate Cartridge (1g) moved up to third place after being fourth in March, showing a slight decline in sales compared to the previous month. Pineapple Express Distillate Cartridge (1g) entered the rankings in April at fourth place, having not been ranked in March. Grand Daddy Purps (3.5g) dropped to fifth place from third in March, indicating a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
