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Oct-2025
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Overview
Market Insights Snapshot
Good Supply has demonstrated a strong and consistent performance in the cannabis market, particularly in the province of Alberta. In the Flower category, Good Supply has maintained its top position for four consecutive months, showcasing its dominance and popularity in this segment. The Pre-Roll category also reflects stability with Good Supply holding steady at the 8th position in October 2025. A notable upward movement is observed in the Vapor Pens category, where the brand improved its ranking from 12th in July to 8th in October 2025, indicating a growing consumer preference for their products in this category.
In contrast, the performance of Good Supply in British Columbia shows a decline, particularly in the Flower and Pre-Roll categories. The Flower category saw a significant drop from 6th place in July to 14th in October 2025, while the Pre-Roll category fell out of the top 20, landing at 23rd. This downward trend could suggest increased competition or shifting consumer preferences. Additionally, Good Supply did not rank in the top 30 for Vapor Pens in October, highlighting a potential area for improvement. Meanwhile, in Ontario, the brand's performance is mixed, with a decline in the Flower category from 8th to 12th place, but a positive movement in Pre-Rolls, rising to 6th place in October 2025. In Saskatchewan, Good Supply shows resilience, regaining the top spot in the Flower category in October after a brief dip in September.
Competitive Landscape
In the Alberta Flower category, Good Supply has consistently maintained its top position from July to October 2025, showcasing its strong market presence and consumer preference. Despite fluctuations in sales figures, with a steady increase from July's numbers, Good Supply's rank remains unaffected. This stability is particularly notable when compared to competitors like Back Forty / Back 40 Cannabis, which oscillated between second and third place, and The Original Fraser Valley Weed Co., which also experienced a rank shift but consistently trailed behind Good Supply. The consistent top ranking of Good Supply, despite the competitive pressure, highlights its robust brand loyalty and effective market strategies in Alberta's Flower segment.
Notable Products
In October 2025, Good Supply's top-performing product was Double Dutchies - Double Up Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank consistently over the past four months, with an impressive sales figure of 96,954. Jean Guy Pre-Roll (1g) also held steady in the second position throughout the same period. Double Dutchies - Double Down Pre-Roll 2-Pack (2g) remained in third place, showing a steady climb in sales figures each month. Grower's Choice Sativa Pre-Roll (1g) entered the rankings in October, debuting at fourth place. Meanwhile, Grower's Choice Indica Pre-Roll (1g) slipped from fourth to fifth place since its entry in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
