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Jul-2025
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Overview
Market Insights Snapshot
Good Supply has demonstrated a strong and consistent performance in the Alberta market, particularly in the Flower category where it has maintained the top position from April through July 2025. This sustained leadership indicates a robust brand presence and consumer preference in this category. Meanwhile, in the Pre-Roll category, Good Supply has shown an upward trajectory, moving from 15th place in April to 9th place by July, reflecting a growing acceptance and possibly an expanding product line or improved distribution. However, the Vapor Pens category has seen a slight decline with the brand slipping from 9th to 13th place, which could suggest increased competition or a shift in consumer preferences.
In Ontario, Good Supply's performance in the Flower category has been somewhat volatile, moving between 10th and 8th place over the four-month period, yet showing resilience with a strong sales rebound in July. The Pre-Roll category presents a more positive picture, with the brand climbing from 15th to 8th place, indicating a successful strategy in capturing market share. Vapor Pens in Ontario show a stable yet challenging environment, as Good Supply remained in the lower half of the top 20, moving slightly from 15th to 16th place by July. In British Columbia, the brand has maintained a steady presence in the Flower category, fluctuating slightly but ultimately holding a solid 6th place in July, while the Vapor Pens category remains a challenge, as it did not break into the top 15, suggesting potential areas for growth or reevaluation of market strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Good Supply has demonstrated a dynamic performance over the months from April to July 2025. Starting at the 10th position in April, Good Supply made a significant leap to 6th place in May, indicating a strong upward momentum in sales. However, this was followed by a slight decline to 9th in June and a recovery to 8th in July. This fluctuation suggests a competitive market environment where brands like Redecan and The Original Fraser Valley Weed Co. maintain a relatively stable presence, often ranking higher than Good Supply. Notably, SUPER TOAST also showcases a strong competitive edge, peaking at 6th place in June. Despite these challenges, Good Supply's ability to regain ground in July suggests resilience and potential for strategic growth in this competitive market.
Notable Products
In July 2025, the top-performing product for Good Supply was the Double Dutchies - Double Up Pre-Roll 2-Pack (2g), maintaining its position at rank 1 from the previous month with a notable sales figure of 77,275 units. The Jean Guy Pre-Roll (1g) held steady at rank 2, showing consistent demand over the months. The Double Dutchies - Double Down Pre-Roll 2-Pack (2g) entered the rankings at position 3, marking a new entry for the month. The Pineapple Express Distillate Cartridge (1g) remained in 4th place, showing stability in the vapor pens category. Lastly, Jean Guy (3.5g) maintained its position at rank 5, despite a gradual decline in sales from April to July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
