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Jun-2024
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Overview
Market Insights Snapshot
Good Supply has demonstrated a notable performance across various categories and provinces. In Alberta, the brand has shown significant upward movement in the Flower category, climbing from 8th in March 2024 to 2nd by June 2024. This positive trend is contrasted by a more stable presence in the Pre-Roll category, maintaining a consistent ranking around the 5th to 7th positions throughout the same period. However, in the Vapor Pens category, the brand experienced some fluctuation, peaking at 3rd place in May before dropping to 5th in June. These dynamics highlight the brand's strong foothold in Flower and Pre-Rolls in Alberta, while facing more variability in Vapor Pens.
In Ontario, Good Supply has maintained a steady performance in the Pre-Roll category, consistently ranking within the top 5, although there was a slight decline from 3rd in March to 5th in June. The Flower category in Ontario also showed stability with rankings between 6th and 7th over the four months. Interestingly, the Vapor Pens category saw a positive shift, moving from 10th in April and May to 7th in June, indicating a potential growth area. Meanwhile, in Saskatchewan, Good Supply achieved a top position in Vapor Pens, ranking 1st in May, though it dropped to 2nd in June. The brand's performance in British Columbia was mixed, with a slight decline in Vapor Pens from 4th in March to 8th in June, while maintaining a consistent 5th position in Pre-Rolls. These trends suggest that while Good Supply is strong in certain categories and regions, there are opportunities for improvement and growth in others.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Good Supply has shown consistent performance, maintaining its rank at 6th place in March and April 2024, before slightly dropping to 7th in May and June 2024. This stability is notable, especially when compared to competitors like Back Forty / Back 40 Cannabis, which improved from 10th in March to 8th in April and May, before falling to 9th in June. Meanwhile, MTL Cannabis demonstrated a significant upward trend, climbing from 14th in March to 8th by June, indicating a growing market presence. The Original Fraser Valley Weed Co. experienced a decline, dropping from 3rd in March and April to 6th in June, aligning closely with Good Supply's position. SUPER TOAST also showed a positive trajectory, moving from 8th in March to 5th in June. These shifts highlight the dynamic nature of the market and suggest that while Good Supply remains a strong contender, it faces increasing competition from brands that are rapidly gaining traction.
Notable Products
In June 2024, the top-performing product from Good Supply was Jean Guy Pre-Roll (1g), maintaining its first-place ranking with sales of 39,626 units. Grower's Choice Sativa Pre-Roll (1g) climbed to the second spot, showing consistent improvement from its fifth-place ranking in March. Grower's Choice Indica Pre-Roll (1g) dropped to third place, despite being the second-highest selling product for the previous three months. Purple Monkey Distillate Cartridge (1g) held steady in fourth place, while Jean Guy (3.5g) remained in fifth place, consistent with its rankings from April and May. These shifts highlight a dynamic market where pre-rolls continue to dominate Good Supply's top product rankings.
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