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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good Supply’s mix in July 2026 tilted further into Pre-Roll at 47.86% share with year-over-year growth of 15.21% and month-over-month growth of 3.04%, while Flower contracted to 38.80% share with a year-over-year decline of 33.29% and a month-over-month dip of 3.79%. Vapor Pens held 10.81% share with a 45.87% year-over-year decline but a 1.97% month-over-month uptick, and smaller lines like Concentrates and Oil combined for 2.54% share with year-over-year changes of 3.89% and 0.84% and month-over-month moves of 13.27% and 2.55%, respectively. Against an overall brand year-over-year sales decline of 18.12% and a year-over-year average price drop of 19.50%, the tilt toward Pre-Roll and the month-over-month softness in Flower signal a deliberate pivot toward lower-priced, higher-velocity segments to stabilize volumes.
Positioning is shifting toward everyday value and breadth in inhalables: Pre-Roll’s rank of 5 in British Columbia within Pre-Roll suggests relative depth in that shelf, while the 3.04% month-over-month gain in Pre-Roll alongside a 3.79% month-over-month decline in Flower points to merchandising and assortment emphasis moving away from premium basket drivers. With Vapor Pens down 45.87% year-over-year but slightly up 1.97% month-over-month and Concentrates up 13.27% month-over-month on just 1.81% share, the pattern implies Good Supply is leaning into accessible price tiers (supported by a 19.50% average price reduction) to defend unit share in core inhalable formats even as premium Flower contribution recedes.
Competitive Landscape
Good Supply sits at rank #8 in ON Pre-Roll for July 2026, unchanged versus #8 a year ago, after slipping 2 positions from #6 three months ago and sitting 3 spots below its peak of #5 in January 2026; meanwhile, Back Forty / Back 40 Cannabis climbed from #2 to #1 with year-over-year sales up 67.4% while General Admission fell from #1 to #2 with sales down 23.2%, and Spinach surged from #14 to #5 on 65.3% growth, indicating that Good Supply’s flat year-over-year rank amid upward mobility from multiple competitors points to share pressure if execution does not re-accelerate.
Notable Products
Jean Guy (3.5g) posted the steepest decline at -27.1% month over month, sliding to rank 6 while Ice Cream Rntz (7g) fell -7.1% at rank 7, signaling pressure on Flower as Pre-Rolls hold the top five spots. Double Dutchies - Double Up Pre-Roll 2-Pack (2g) grew 7.3% to remain rank 1 and Double Dutchies - Double Down Pre-Roll 2-Pack (2g) rose 10.5% at rank 2, while Grower's Choice Sativa Pre-Roll (1g) dropped -22.0% at rank 8, indicating that strength is concentrated in a few hero Pre-Roll SKUs. With seven of the top ten in Pre-Roll and three Jean Guy formats in the top ten, assortment depth is clustered in two franchises, implying a deliberate tilt toward repeatable Pre-Roll demand over breadth in Flower and Vapor Pens. The mix points to Good Supply prioritizing high-velocity multi-pack Pre-Rolls and pruning or repositioning lagging Flower SKUs to defend rank 1-5 share and sustain margin scale.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
