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Aug-2025
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Overview
Market Insights Snapshot
Good Supply has shown a consistent performance in the Alberta market, particularly in the Flower category, where it has maintained the top position from May through August 2025. This stability suggests a strong foothold in the Flower segment within the province. However, in the Vapor Pens category, Good Supply has experienced a slight decline from 9th place in May to 13th place by August, indicating potential challenges or increased competition in this segment. Meanwhile, the Pre-Roll category has seen an upward trend, moving from 11th place in May to 10th in August, which could be a positive sign for the brand's growth in this segment.
In Ontario, Good Supply's performance in the Flower category has seen some fluctuations, with rankings shifting from 6th place in May to 9th place by August. This indicates a competitive landscape in Ontario's Flower market. Conversely, the Pre-Roll category has shown significant improvement, climbing from 13th place in May to 7th place in August, suggesting a strong demand for Good Supply's pre-rolls in the province. In Saskatchewan, Good Supply's Flower category performance has improved notably, moving from outside the top 30 in May to 3rd place by August, highlighting a remarkable gain in market share within this category. This upward trajectory in Saskatchewan could signal a growing brand presence and consumer preference for Good Supply's Flower products in the region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Good Supply has experienced fluctuations in its ranking over the summer of 2025, which could impact its market positioning and sales. Starting in May 2025, Good Supply held the 6th position but saw a dip to 9th in June, maintaining this position in August despite a brief improvement to 8th in July. This pattern suggests a challenge in sustaining a higher rank amidst strong competition. Notably, Redecan has shown a consistent upward trajectory, climbing from 10th in May to 7th by August, indicating a robust growth in sales that surpassed Good Supply's performance. Similarly, SUPER TOAST also demonstrated resilience, improving its rank from 7th in May to 8th in August, after a brief dip. Meanwhile, Pepe and 3Saints have maintained relatively stable positions, with Pepe consistently ranking 10th and 3Saints moving from 15th to 11th. These dynamics highlight the competitive pressure on Good Supply to innovate and capture market share to regain its previous standing.
Notable Products
In August 2025, Double Dutchies - Double Up Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for Good Supply, with sales reaching 83,577 units. Jean Guy Pre-Roll (1g) held steady in the second position, continuing its consistent performance from previous months. Double Dutchies - Double Down Pre-Roll 2-Pack (2g) ranked third, showing stability in its placement since July. Pineapple Express Distillate Cartridge (1g) improved its rank to fourth, up from fifth in July. Jean Guy (3.5g) rounded out the top five, maintaining a steady rank compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
