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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Good Supply’s mix concentrated in Pre-Roll at 46.99% share with year-over-year growth of 17.70% despite a month-over-month dip of 0.45%, while Flower held 40.95% share with a 23.80% year-over-year decline but a 5.53% month-over-month lift. Vapor Pens fell to 9.23% share with a 48.48% year-over-year drop and a 28.25% month-over-month contraction, as Oil, though just 0.87% share, surged 60.07% year-over-year and 29.21% month-over-month; Concentrates at 1.96% share slipped 2.65% year-over-year but rose 11.16% month-over-month. Against a brand-level sales decline of 12.39% year-over-year and a 16.52% drop in average price, this pattern implies mix stability anchored by Pre-Roll and a tactical pivot toward lower-priced formats, counterbalancing weakness in Vapor Pens while Flower attempts a month-over-month recovery.
Positioning-wise, the rise in Pre-Roll rank to 4 in British Columbia aligns with the category’s 17.70% year-over-year gain and suggests competitive traction at accessible price points, while the 23.80% year-over-year decline in Flower alongside a 5.53% month-over-month uptick indicates a near-term value recapture rather than structural share growth. The 48.48% year-over-year and 28.25% month-over-month contractions in Vapor Pens, contrasted with Oil’s 60.07% year-over-year and 29.21% month-over-month expansion, imply a reallocation toward smaller-ticket inhalables that support traffic but compress revenue per unit, consistent with a 16.52% average price reduction; taken together, Good Supply is leaning into volume-led Pre-Roll leadership while ceding higher-ticket Vape spend, aiming to defend share even as total brand sales are down 12.39% year-over-year.
Competitive Landscape
Good Supply ranks #9 in ON Pre-Roll in September 2026, improving 1 place year over year from #10 while sliding 2 places since June 2026 from #7, and it remains 4 places below its peak #5 from January 2026. In contrast, Back Forty / Back 40 Cannabis climbed to #1 from #2 alongside a 46.6% YoY sales increase, while General Admission fell to #2 from #1 with a 38.2% YoY decline, indicating competitors are moving multiple ranks on sharper swings than Good Supply’s 1-rank YoY gain and 2-rank quarter-to-date dip; this trajectory implies Good Supply is holding mid-pack but risks further share compression if it cannot convert stability into upward rank momentum.
Notable Products
Jean Guy Pre-Roll 14-Pack (7g) posted the steepest decline in September 2026 at -17.3% MoM while dropping to rank 5, and Pineapple Express Distillate Cartridge (1g) fell -35.5% MoM at rank 10, indicating pressure on multi-pack pre-rolls and value vapor SKUs. In contrast, Double Dutchies - Double Down Pre-Roll 2-Pack (2g) rose 15.2% MoM at rank 2 even as the category leader Double Dutchies - Double Up Pre-Roll 2-Pack (2g) contracted -47.0% MoM at rank 1, and five of the top ten are Pre-Roll SKUs, concentrating mix risk in one format. The top Flower mover Ice Cream Rntz (7g) advanced 22.8% MoM at rank 4 while Berry Blurry Distillate Cartridge (1g) slid -19.9% MoM at rank 6, suggesting consumers are rotating from cartridges into mid-size flower and selective pre-roll formats. Taken together, the mix implies Good Supply is skewing toward a barbell of premium-positioned pre-roll 2-packs and 7g flower while bulk pre-rolls and legacy vape flavors lose share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
