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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Good Supply has demonstrated a strong performance in the Flower category, consistently holding the top rank from August to November 2025. This stability indicates a solid consumer preference and market presence. However, in the Vapor Pens category, there was a slight dip in November, moving from 8th to 10th place, which could suggest increased competition or shifting consumer preferences. In contrast, their Pre-Roll category maintained a steady 8th position from September to November, reflecting a stable demand for their products in this segment.
In British Columbia, Good Supply's performance in the Flower category saw significant fluctuations, dropping from 6th place in August to 14th in October before recovering to 11th in November. This volatility might hint at competitive pressures or changing market dynamics. The Pre-Roll category experienced a similar pattern, with a notable drop to 24th place in October, but rebounding to 10th in November, suggesting a potential recovery or successful marketing strategies. Interestingly, their Vapor Pens did not make it to the top 30 in October and November, indicating a potential area for improvement. Meanwhile, in Ontario, the brand showed a steady decline in the Flower category rankings but maintained a consistent position in the Pre-Roll category, holding the 6th spot in both October and November.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Good Supply has demonstrated resilience and adaptability amid fluctuating market dynamics. After experiencing a dip in rank to 11th place in September 2025, Good Supply rebounded to 6th place by October and maintained this position through November. This recovery is notable given the consistent performance of competitors like Redecan and Claybourne Co., both of which have consistently held higher ranks. Despite these challenges, Good Supply's ability to regain its position suggests effective strategic adjustments and a strong brand presence. Meanwhile, Thumbs Up Brand and Fuego Cannabis (Canada) have shown varied performances, with Thumbs Up Brand climbing from 11th to 8th place from August to November, indicating a competitive push that Good Supply must continue to monitor closely. Overall, Good Supply's trajectory highlights its potential for growth and the importance of strategic positioning in a competitive market.
Notable Products
In November 2025, Good Supply's top-performing product was Double Dutchies - Double Up Pre-Roll 2-Pack (2g), maintaining its number one rank since August, with sales reaching 101,388. Double Dutchies - Double Down Pre-Roll 2-Pack (2g) climbed to the second position, up from its consistent third place in previous months. Jean Guy Pre-Roll (1g) dropped to third place after holding the second position for three consecutive months. Grower's Choice Sativa Pre-Roll (1g) retained its fourth position from October, indicating stable performance. Grand Daddy Purps (3.5g) re-entered the rankings in November at fifth place, having been absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
