.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian cannabis market, Good Supply has shown a dynamic performance across various provinces and product categories. In Alberta, Good Supply's Flower category maintained a strong presence, holding the top position for three consecutive months before slipping to third in December 2025. This indicates a slight decrease in dominance but still reflects strong market performance. The Pre-Roll category in Alberta remained stable at the eighth position throughout this period, suggesting a consistent consumer base. However, the Vapor Pens category experienced more fluctuation, peaking at eighth in October before dropping to thirteenth by December, highlighting potential challenges in maintaining consumer interest or facing increased competition.
In British Columbia, Good Supply's Flower category experienced significant movement, initially dropping to fifteenth in October before recovering to fifth by December, indicating a robust rebound. The Pre-Roll category showed a dip in October, where it didn't rank in the top 30, only to return to seventh by December. This suggests potential issues in October that were addressed by the end of the year. Meanwhile, the Vapor Pens category did not rank in the top 30 after September, which could imply challenges in market penetration or consumer preference. In Ontario, the Pre-Roll category showed impressive performance, consistently ranking sixth from October onwards, while Flower and Vapor Pens categories demonstrated stable yet less dominant positions. This varied performance across provinces and categories underscores the importance of regional strategies for Good Supply.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Good Supply has demonstrated a notable upward trajectory in its market position from September to December 2025. Initially ranked 11th in September, Good Supply improved its rank to 6th by October and maintained this position through December, indicating a positive reception and growing consumer preference. This advancement is particularly significant when compared to competitors like Redecan and Claybourne Co., which consistently held top positions but experienced fluctuations in sales. For instance, Claybourne Co. saw a dip in sales in November, which may have contributed to Good Supply's stable rank. Meanwhile, Thumbs Up Brand and Fuego Cannabis (Canada) showed less stability in their rankings, with Thumbs Up Brand improving from 9th to 7th, and Fuego Cannabis (Canada) dropping from 7th to 8th by December. This competitive analysis highlights Good Supply's effective market strategies and growing brand strength in Ontario's pre-roll sector.
Notable Products
In December 2025, the top-performing product from Good Supply was Double Dutchies - Double Up Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank since September, with sales reaching 115,766 units. Following closely is Double Dutchies - Double Down Pre-Roll 2-Pack (2g), which held steady at the second rank, reflecting a consistent rise in sales over the months. Jean Guy Pre-Roll (1g) remained in the third position, indicating a slight decline in sales figures compared to previous months. Grand Daddy Purps (3.5g) in the Flower category improved its rank to fourth place in December, up from fifth in November. Newly entered into the ranks, Neon Lotus (7g) debuted at fifth place in the Flower category, showing promising sales figures for its first month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
