Market Insights Snapshot
Good Supply has shown a consistent performance across several categories in the province of Alberta. The brand ranks within the top 10 for Concentrates, Flower, Oil, Pre-Roll, and Vapor Pens categories, with its strongest performance in the Vapor Pens category, maintaining the 2nd position from July to October 2023. However, a noteworthy movement is seen in the Edible category, where the brand didn't rank in the top 20 for August and October. This could be an area of opportunity for the brand to increase its market presence.
In Ontario, Good Supply's performance in the Flower and Pre-Roll categories has been outstanding, securing the top two positions consistently. The brand also saw a positive trend in the Oil category, improving its rank from 10th to 5th over the four-month period. However, the brand's performance in the Edible category was not as strong, with a ranking drop to 92nd in August and missing from the top 20 in October. In Saskatchewan, Good Supply showed impressive improvement in the Vapor Pens category, moving from the 7th position in July to the 1st in October. However, the Concentrates category saw a significant drop in rank, from 15th to 29th, indicating a potential area for improvement.
In the Flower category within Ontario, Good Supply has been consistently performing well, although it has been experiencing a fluctuating rank between the first and second positions from July to October 2023. Notably, Spinach has been a strong competitor, rising from the fourth to the first rank within the same period, indicating a significant increase in sales. Another competitor, Shred, has also shown a similar trend, moving from the second to the third rank. However, Pure Sunfarms has maintained a steady fourth rank, suggesting a relatively stable market performance. These shifts in rank among competitors indicate a highly competitive market, with Good Supply needing to strategize effectively to maintain its leading position. Missing ranks for any month would imply that the brand was not among the top 20 in the Flower category for Ontario during that period.
In October 2023, the top-performing product for Good Supply was the Jean Guy Pre-Roll (1g), maintaining its number one rank from the previous three months with sales peaking at 55,360. The Grower's Choice Indica Pre-Roll (1g) held the second position, a rank it has consistently held since August 2023. The third spot was secured by the Grower's Choice Sativa Pre-Roll (1g), which also maintained its rank from the previous months. Jean Guy (3.5g), categorized under Flower, improved its rank to fourth in October from fifth in the prior months. The new entrant in the top five was Sweet Berry Kush (3.5g) from the Flower category, debuting at the fifth position with sales of 30,518.