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Sep-2024
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Overview
Market Insights Snapshot
Good Supply has demonstrated notable performance in the Alberta market, particularly in the Flower category, where it moved up from third to second place by September 2024. This upward trend is indicative of strong consumer preference and increased sales momentum, as evidenced by a continual rise in sales figures over the months. In contrast, the Vapor Pens category in Alberta showed a slight decline in rankings, dropping from fifth to sixth place by September 2024, which could signal a shift in consumer preferences or increased competition. The Pre-Roll category remained relatively stable, maintaining a position within the top 10, although it did not show the same upward trajectory as the Flower category.
In the Ontario market, Good Supply experienced a mixed performance across different product categories. The Flower category saw some fluctuations, with rankings dipping to 13th place in August before recovering to 10th place in September. This volatility might suggest challenges in maintaining consistent consumer engagement or could reflect seasonal buying patterns. Meanwhile, the Vapor Pens category faced more significant challenges, with rankings falling out of the top 10 by August and continuing to decline in September. This drop indicates potential difficulties in maintaining market share against competitors. Interestingly, in British Columbia, Good Supply's Pre-Roll category remained consistently strong, maintaining a top 5 position until September, when it slipped to sixth place, suggesting a need for strategic adjustments to reclaim its former rank.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Good Supply has experienced notable fluctuations in its ranking over the past few months. Starting from June 2024, Good Supply held the 8th position, but saw a decline to 11th in July and 13th in August, before recovering slightly to 10th in September. This trajectory indicates a challenging market environment, with competitors like MTL Cannabis consistently outperforming Good Supply, maintaining a top 10 position and even climbing to 8th by September. Similarly, The Loud Plug showed strong performance, peaking at 8th in August. Meanwhile, Big Bag O' Buds and Pepe have shown competitive resilience, with Big Bag O' Buds breaking into the top 10 in August and Pepe improving its rank to 9th by September. These dynamics suggest that Good Supply faces stiff competition, necessitating strategic adjustments to regain and sustain higher market positions in Ontario's Flower category.
Notable Products
In September 2024, Good Supply's top-performing product was Jean Guy Pre-Roll (1g), maintaining its number one rank for the fourth consecutive month with sales of 42,727. Grower's Choice Indica Pre-Roll (1g) climbed to the second spot, up from third in August, showcasing a strong performance. Grower's Choice Sativa Pre-Roll (1g) dropped to third place after holding the second position for the previous three months. Purple Monkey Distillate Cartridge (1g) consistently held the fourth rank across the months from June to September. Notably, Sweet Berry Kush (3.5g) entered the rankings in September at fifth place, highlighting its emergence in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
