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Mar-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Good Supply has demonstrated a varied performance across different categories and provinces, with notable trends in Alberta, British Columbia, Ontario, and Saskatchewan. In Alberta, Good Supply maintained a strong presence in the Vapor Pens category, securing a top 3 position consistently from December 2023 to March 2024, and showing a significant rebound in sales in March after a dip in February. The Oil category also saw a steady top 3 ranking, with a remarkable sales increase in March 2024. However, the brand faced challenges in the Concentrates category, struggling to improve beyond the 13th position, indicating a potential area for growth or reevaluation of strategy.
Shifting focus to Ontario, Good Supply's performance in the Pre-Roll category was impressive, maintaining a top 4 position throughout the observed months, despite a slight decline in ranking from 2nd to 4th place. This category remains a stronghold for the brand, although sales slightly decreased over time. The Flower category in Ontario showed a slight decline in ranking from 4th to 6th place, mirroring a decrease in sales, which suggests an area where Good Supply might focus its efforts to regain market share. Contrastingly, in Saskatchewan, the brand experienced a notable drop in the Flower category, from 3rd to 13th place, which is a significant shift that could impact its market positioning. However, the Vapor Pens category in Saskatchewan remained a strong suit, with Good Supply holding onto the 2nd position consistently, showcasing the brand's ability to maintain dominance in specific niches.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Ontario, Good Supply has experienced a gradual decline in rank from December 2023 to March 2024, moving from 4th to 6th place. This shift indicates a challenging market environment, especially as competitors like Pure Sunfarms and Pure Laine have shown stronger performance in the same period. Pure Sunfarms maintained a steady position above Good Supply, securing the 3rd and 4th ranks, and even increasing its sales from February to March 2024. Pure Laine, on the other hand, made a significant leap, moving from 13th to 5th place, overtaking Good Supply by March 2024 with a notable increase in sales. Other brands like The Loud Plug and SUPER TOAST also showed upward trends, indicating a highly competitive market. This analysis suggests that Good Supply may need to reassess its market strategies to counter the sales and rank advancements of its competitors in Ontario's cannabis flower market.
Notable Products
In Mar-2024, Good Supply saw Jean Guy Pre-Roll (1g) maintaining its top position in sales with 36,848 units sold, leading the Pre-Roll category and the overall product lineup for the fourth consecutive month. Following closely, Grower's Choice Indica Pre-Roll (1g) secured the second rank, consistently holding its position from previous months. The third spot was taken by Purple Monkey Distillate Cartridge (1g) from the Vapor Pens category, marking a significant rise from its fifth position in Dec-2023. Grower's Choice Sativa Pre-Roll (1g) was ranked fourth, indicating a slight decline from its earlier third position in Feb-2024. Lastly, Jean Guy (3.5g) in the Flower category rounded out the top five, showing stable popularity despite a slight drop in its rank since Dec-2023.
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