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Jun-2024
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Overview
Market Insights Snapshot
Alluris Wellness has exhibited a notable performance trajectory in the Topical category within Illinois. Starting in March 2024 with a rank of 4th, the brand maintained this position into April. However, a downward trend is observed as it slipped to 5th in May and further to 6th by June. This decline in ranking is accompanied by a consistent drop in sales figures, from $34,534 in March to $14,951 in June. This could signal increasing competition or a potential shift in consumer preferences within the state.
It's important to note that Alluris Wellness has not appeared in the top 30 brands in any other states or categories during this period. This absence from other markets could be seen as a significant limitation, suggesting that the brand's influence and reach are currently quite localized. For stakeholders and potential investors, this concentrated performance in Illinois might indicate both a strength in a specific market and a challenge in scaling across broader regions. Further analysis would be required to understand the underlying factors driving these trends and to identify potential opportunities for growth and diversification.
Competitive Landscape
In the Illinois Topical category, Alluris Wellness has experienced a notable decline in rank and sales over the past few months. Starting at rank 4 in both March and April 2024, Alluris Wellness dropped to rank 5 in May and further to rank 6 in June. This downward trend is significant when compared to competitors like Nature's Grace and Wellness, which consistently maintained a strong presence, ranking at 3 in June 2024. Additionally, Pure Essentials showed a more stable performance, holding rank 6 in March and April, improving to rank 4 in May, and slightly dropping to rank 5 in June. The consistent performance and slight improvement of Pure Essentials, along with the steady high rank of Nature's Grace and Wellness, highlight the competitive pressures faced by Alluris Wellness, which has seen a significant decrease in sales from March to June 2024. This analysis underscores the need for strategic adjustments by Alluris Wellness to regain its competitive edge in the Illinois Topical market.
Notable Products
In June 2024, the top-performing product from Alluris Wellness was the CBD/THC/CBG 1:1:1 Alluris Soothe Lotion (100mg CBD, 100mg THC, 100mg CBG, 3oz, 15ml) in the Topical category. This product maintained its leading position consistently from March through June. Despite a decrease in sales figures over these months, the lotion still managed to secure the highest rank. Notably, it achieved sales of 520 units in June 2024. The persistent top ranking indicates strong customer loyalty and demand for this specific topical product.
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