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Dec-2024
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Overview
Market Insights Snapshot
Alluris Wellness has shown a notable presence in the Illinois market, particularly in the topical category. In September 2024, the brand held a strong position at rank 5, which slightly declined to rank 6 in October 2024. However, by November and December, the brand did not maintain a spot in the top 30, indicating a potential challenge in sustaining its market presence in the state. This decline in ranking could suggest increased competition or a shift in consumer preferences within the topical category in Illinois.
The sales data for Alluris Wellness in Illinois also reflects this trend, with a decrease from $17,237 in September to $12,249 in October. The absence of ranking data for November and December might imply a significant drop in sales or a strategic withdrawal from aggressive competition in the topical category. This performance highlights the volatility and competitive nature of the cannabis market, where maintaining a top position requires consistent innovation and adaptation to consumer trends.
Competitive Landscape
In the Illinois Topical category, Alluris Wellness experienced a notable decline in its competitive positioning from September to December 2024. Initially ranked 5th in September, Alluris Wellness dropped to 6th in October and was absent from the top 20 rankings in both November and December. This downward trend contrasts with Doctor Solomon's, which maintained a strong presence, consistently ranking 2nd or 3rd throughout the same period. Meanwhile, Pure Essentials also faced challenges, dropping from 4th in September to 5th in October and December, and missing from the rankings in November. The decline in Alluris Wellness's rank correlates with a decrease in sales, highlighting the competitive pressures in the market and the need for strategic adjustments to regain market share and visibility.
Notable Products
In December 2024, the CBD/THC/CBG 1:1:1 Alluris Soothe Lotion maintained its position as the top-performing product for Alluris Wellness, continuing its consistent rank of number one since September. The product, a topical, saw a slight increase in sales from November to December, recording 116 units sold. This steady performance highlights its popularity and effectiveness in the market. Compared to earlier months, the sales figures have fluctuated, but the product's rank has remained unchanged, signifying its dominance in the category. The unwavering top rank underscores the lotion's strong consumer demand and brand loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
