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Sep-2025
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Overview
Market Insights Snapshot
Alluris Wellness has shown notable performance in the Topical category in Illinois. In July 2025, the brand made an impressive entry into the rankings, securing the 6th position. This is a significant achievement, given that they were not in the top 30 in June 2025. The absence of a ranking in August and September could suggest a drop in sales or increased competition within the state, which might have pushed them out of the top 30. This fluctuation highlights the competitive nature of the market and the challenges brands face in maintaining their ranking.
The sales performance in Illinois during July 2025 was a standout, with Alluris Wellness achieving a noteworthy sales figure. However, the lack of rankings in subsequent months suggests a need for strategic adjustments to regain their position. The brand's initial success in July indicates potential that, if harnessed effectively, could see them re-enter the rankings in the coming months. This scenario underscores the importance of continuous innovation and marketing efforts in the cannabis industry to sustain and improve market presence.
Competitive Landscape
In the Illinois topical cannabis market, Alluris Wellness experienced a notable shift in its competitive positioning over the summer of 2025. Initially absent from the top 20 rankings in June, Alluris Wellness emerged in July with a rank of 6, indicating a significant breakthrough in market presence. This rise in rank, however, was juxtaposed against competitors such as Pheotera Grove, which maintained a slightly stronger position at rank 5 in both July and September, suggesting a consistent demand for their offerings. Meanwhile, Nature's Grace and Wellness held a robust rank of 3 in June, though their absence in subsequent months could imply a strategic shift or market exit. These dynamics highlight a competitive landscape where Alluris Wellness is gaining traction but still faces challenges in surpassing established brands, emphasizing the need for strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In September 2025, the top-performing product for Alluris Wellness was the CBD/THC/CBG 1:1:1 Soothe Lotion, maintaining its number one rank in the Topical category for four consecutive months. This product achieved sales of 256 units, slightly down from previous months but still leading the category. The consistent top ranking highlights its sustained popularity and customer preference. Compared to the summer months, the sales figures show a slight decline, which might be attributed to seasonal changes or market saturation. Overall, the Soothe Lotion's consistent performance underscores its strong market position within Alluris Wellness's product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
