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Aug-2024
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Overview
Market Insights Snapshot
Alluris Wellness has shown a notable performance in the Topical category across various states, particularly in Illinois. The brand maintained a consistent ranking of 6th place in May and June 2024, before climbing to 4th place in July and settling at 5th in August. This upward trend is indicative of growing consumer interest and market penetration. However, the sales figures reveal a fluctuating pattern with a significant drop from May to June, followed by a sharp increase in July, and a slight decline in August. This oscillation suggests that while the brand is gaining traction, it faces challenges in maintaining steady growth month-over-month.
Interestingly, Alluris Wellness did not rank within the top 30 brands in other states or categories during these months, highlighting areas for potential improvement or market expansion. The absence from the rankings in other regions could be seen as a gap in their market strategy or an opportunity for growth. The brand's performance in Illinois indicates a strong foothold in one market, but diversifying and replicating this success in other states could mitigate risks associated with market concentration. Overall, while Alluris Wellness is making strides in Illinois, their broader market presence remains limited, suggesting room for strategic enhancements and expansion.
Competitive Landscape
In the Illinois Topical cannabis market, Alluris Wellness has experienced notable fluctuations in its ranking over the past few months. Starting at the 6th position in May 2024, Alluris Wellness maintained this rank through June, then climbed to 4th place in July, before slightly dropping back to 5th in August. This dynamic movement indicates a competitive landscape where Alluris Wellness is vying closely with brands like Pure Essentials, which consistently held the 4th position except for a brief dip to 5th in July. Meanwhile, Nature's Grace and Wellness has maintained a steady 3rd place rank throughout the same period, showcasing a more stable market presence. The fluctuations in Alluris Wellness's rank suggest that while the brand is capable of climbing the ranks, it faces stiff competition that affects its sales performance and market position. This competitive environment highlights the need for strategic marketing and product differentiation to secure a more consistent and higher ranking in the Illinois Topical category.
Notable Products
In August 2024, the top-performing product from Alluris Wellness was the CBD/THC/CBG 1:1:1 Alluris Soothe Lotion (100mg CBD, 100mg THC, 100mg CBG, 3oz, 15ml) in the Topical category. This product maintained its number one ranking consistently from May to August 2024, with sales figures for August reaching 668 units. The product's strong performance can be attributed to its steady demand over the past few months. Notably, its sales peaked in July 2024 with 758 units sold, indicating a slight decrease in August. Overall, the product has demonstrated sustained popularity and dominance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
