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Mar-2024
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Overview
Market Insights Snapshot
In the topical category within Illinois, Alluris Wellness has demonstrated a consistent performance with a slight improvement in its ranking over the recent months. Starting from December 2023, the brand maintained a stable position at rank 5, showing a strong presence in the state's topical market. This consistency is noteworthy, especially considering the fluctuating nature of the cannabis market. By March 2024, Alluris Wellness had climbed one spot to rank 4, indicating a positive trajectory in brand preference and market share. This upward movement is supported by a significant increase in sales from December 2023's $28,087 to $33,987 in March 2024, suggesting an effective strategy in capturing consumer interest and expanding its customer base in Illinois.
However, the absence of Alluris Wellness from the top 30 brands in other states or categories could be seen as a potential area for growth or concern. The data provided does not cover the brand's performance outside the topical category in Illinois, leaving questions about its market penetration and brand recognition in broader markets. This gap in the data might indicate that while Alluris Wellness is making strides in Illinois's topical market, it may not have yet achieved similar success or visibility in other states or cannabis product categories. For stakeholders and interested observers, this could highlight an opportunity for Alluris Wellness to leverage its achievements in Illinois to expand its footprint and explore growth strategies in other markets and product lines.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Illinois, Alluris Wellness has shown a notable upward trajectory in its market position, moving from the 5th rank in December 2023 to the 4th rank by March 2024. This improvement in rank is indicative of a positive trend in sales, with a significant increase observed from February to March 2024. Among its competitors, Doctor Solomon's has maintained a strong lead, consistently holding the 2nd position with the highest sales figures among the top brands. Nature's Grace and Wellness and Mary's Medicinals have also shown strong performances, securing the 3rd and 5th positions, respectively, by March 2024. Pure Essentials remains a close competitor to Alluris Wellness, holding steady at the 6th rank. The upward movement of Alluris Wellness, coupled with its increasing sales, suggests a growing consumer preference for their products, positioning them as a brand to watch in the Illinois topical cannabis market.
Notable Products
In March 2024, Alluris Wellness saw its CBD/THC/CBG 1:1:1 Alluris Soothe Lotion leading the sales chart for the fourth consecutive month, marking it as the top-performing product in the Topical category. This product experienced a significant sales increase to 1075 units, showcasing its growing popularity. It has consistently maintained its number one rank from December 2023 through March 2024, indicating a strong and steady demand among consumers. Unfortunately, without more data on other products, it's challenging to compare its performance directly or note shifts in rankings for other items. However, the sales figure for the Soothe Lotion alone emphasizes its dominance in the Alluris Wellness lineup for the specified month.
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