.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, Alluris Wellness has shown a notable entrance into the Topical category. By August 2025, the brand secured the 6th position, marking a significant achievement given its absence from the top 30 in preceding months. This upward movement suggests a growing consumer interest and possibly effective distribution or marketing strategies that have propelled the brand into a competitive rank. The absence of rankings in May, June, and July indicates that Alluris Wellness was not among the top 30 brands during those months, highlighting a remarkable performance leap in August.
While the specific sales figures for June and July remain undisclosed, the available data from May suggests a foundation from which the brand has built its recent success. The leap to a top 10 position in August is a testament to either a strategic shift or an introduction of new products that resonated well with consumers in Illinois. This performance in the Topical category could be indicative of broader trends in consumer preferences or market dynamics, but further insights would be needed to draw comprehensive conclusions across other states or categories.
Competitive Landscape
In the Illinois topical cannabis market, Alluris Wellness experienced a notable entry into the competitive landscape, securing the 6th position in July 2025. This marked a significant development as the brand was not ranked in the top 20 in the preceding months of May and June. The rise of Alluris Wellness in July indicates a positive trend, although it still trails behind established competitors like Nature's Grace and Wellness and Alchemy (Ieso), which have consistently maintained higher ranks. Notably, Nature's Grace and Wellness held the 3rd position in both May and June, while Alchemy (Ieso) was ranked 4th in May and reappeared at the same rank in August. Meanwhile, Pheotera Grove showed a fluctuating presence, ranking 5th in May and July, but missing from the top 20 in June and August. This dynamic suggests that while Alluris Wellness is gaining traction, it faces stiff competition from brands with more consistent market presence.
Notable Products
In August 2025, the top-performing product from Alluris Wellness was the CBD/THC/CBG 1:1:1 Soothe Lotion (100mg CBD, 100mg THC, 100mg CBG, 3oz, 15ml) in the Topical category, maintaining its first-place ranking for the fourth consecutive month. This product achieved notable sales of 284 units in August. Its consistent top ranking highlights its strong market presence and customer preference. Compared to previous months, the Soothe Lotion has shown steady sales performance, with a slight decrease from July's peak of 338 units. Overall, this product's dominance in the Topical category is evident and continues to lead the sales for Alluris Wellness.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
