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Dec-2025
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Overview
Market Insights Snapshot
Pure Essentials has maintained a strong presence in the Illinois market, particularly in the Capsules category. Over the last four months of 2025, the brand consistently held the third position in this category, indicating a stable and robust demand for their products. Despite a dip in sales from September to October, there was a recovery in November and December, suggesting effective strategies to retain consumer interest. This consistent ranking highlights Pure Essentials' strong foothold in the Capsules category within the state, which could be a result of their product quality or effective market positioning.
In contrast, the Tincture & Sublingual category presents a different scenario for Pure Essentials in Illinois. The brand only emerged in the rankings in November and December, securing the fifth position. This late entry into the top rankings suggests that the brand may have been focusing efforts on this category recently, leading to a breakthrough. However, the absence of rankings in September and October might indicate either a previous lack of competitiveness or a strategic shift that only recently started to pay off. This development could be a sign of Pure Essentials expanding its category focus, potentially leading to more diverse offerings in the future.
Competitive Landscape
In the competitive landscape of the capsules category in Illinois, Pure Essentials consistently holds the third position from September to December 2025. Despite maintaining its rank, Pure Essentials faces stiff competition from brands like 1906 and Avexia, which occupy the first and second positions, respectively. Notably, 1906 leads the market with significantly higher sales figures, while Avexia also outpaces Pure Essentials in sales, albeit with a smaller margin. Meanwhile, Breez consistently ranks fourth, closely trailing Pure Essentials in sales. This stable ranking suggests that while Pure Essentials maintains a strong market presence, there is an opportunity to enhance its competitive edge by focusing on strategies to increase sales and potentially challenge the higher-ranking brands.
Notable Products
In December 2025, Sativa Momentum Capsules 10-Pack (100mg) maintained its position as the top-performing product for Pure Essentials, holding a consistent rank of 1 across the last four months, with sales reaching 539 units. The CBD/THC 1:1 Cherry Tincture (100mg CBD, 100mg THC, 30ml) climbed to the second position, improving from a fourth-place rank in October and a third-place in November. Relax Hybrid Chill Pill Capsule 10-Pack (100mg) held the third rank, showing a slight drop from its second position in the previous month. Cronuts #4 Capsules 10-Pack (100mg) rose to fourth place after a dip to fifth in November. Indica Night Capsules 10-Pack (100mg) rounded out the top five, experiencing a steady rank over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
