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Aug-2024
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Overview
Market Insights Snapshot
Pure Essentials has demonstrated a consistent performance across various categories in Illinois. In the Capsules category, the brand has maintained a steady third-place ranking from May through August 2024, despite a noticeable decline in sales, from $137,830 in May to $110,390 in August. This indicates a strong market position but suggests potential challenges in sustaining sales volume. In the Tincture & Sublingual category, the brand has seen a slight drop from fourth to fifth place between May and June, maintaining the fifth position through August, with sales showing an upward trend from $18,113 in June to $29,759 in August. This positive sales trajectory might indicate growing consumer interest or effective marketing strategies in this category.
In the Topical category, Pure Essentials experienced a minor fluctuation in rankings, moving from fourth place in May and June to fifth in July, before returning to fourth in August. Sales figures have been somewhat variable, with a peak in June at $23,015 and a resurgence in August to $25,535. The brand's ability to remain within the top five across all categories in Illinois is commendable, although the absence of top 30 rankings in other states or categories could be a point of concern. This suggests that while Pure Essentials has a solid foothold in Illinois, there may be opportunities for growth and expansion in other markets or product categories.
Competitive Landscape
In the Illinois capsules category, Pure Essentials has consistently maintained its third-place rank from May to August 2024. Despite this steady ranking, Pure Essentials faces significant competition from brands like 1906 and Avexia, which hold the first and second positions respectively. Notably, 1906 has a commanding lead, with sales figures significantly higher than Pure Essentials, indicating a strong market preference. Meanwhile, Avexia also outpaces Pure Essentials in sales, though the gap is narrower compared to 1906. On the other hand, Pure Essentials maintains a comfortable lead over Breez and Remedi, which rank fourth and sixth respectively. This competitive landscape suggests that while Pure Essentials is a strong contender, there is room for growth, particularly in closing the sales gap with the top two brands.
Notable Products
In August 2024, the top-performing product for Pure Essentials was Sativa Momentum Capsules 10-Pack (100mg) in the Capsules category, maintaining its rank from the previous month with sales of $1,192. The CBD/THC 2:1 Body Oil (200mg CBD, 100mg THC, 15ml) in the Topical category ranked second, showing consistent performance with a slight increase in sales to $1,074. The CBD/THC 1:1 Cherry Tincture (100mg CBD, 100mg THC, 30ml) emerged as the third top product in the Tincture & Sublingual category, entering the rankings for the first time. Cronuts #4 Capsules 10-Pack (100mg), previously the top product in July, fell to fourth place. The CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC) also saw a decline, dropping to fifth place from its third-place ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
