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Sep-2025
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Overview
Market Insights Snapshot
Pure Essentials has shown consistent performance in the capsules category within the state of Illinois. The brand maintained a steady position, holding the third rank from June to September 2025. This consistent ranking indicates a strong foothold in the Illinois market, suggesting that Pure Essentials has successfully captured a loyal customer base in this category. However, it's worth noting that while their rank remained unchanged, there was a notable fluctuation in sales figures, with a dip in August followed by a recovery in September. This could be indicative of seasonal variations or competitive pressures that might have affected consumer purchasing behavior during that period.
Interestingly, Pure Essentials did not appear in the top 30 rankings in any other state or category during the same period. This absence highlights a potential area for growth and expansion, as the brand might consider exploring other states or diversifying its product offerings to increase its market presence. The consistent performance in Illinois could serve as a strategic model for entering new markets. Understanding the factors behind their success in Illinois could provide valuable insights for replicating similar results in other regions. By analyzing these dynamics, stakeholders can make informed decisions about future investments and strategies to enhance Pure Essentials' overall market footprint.
Competitive Landscape
In the competitive landscape of the Illinois capsules market, Pure Essentials consistently maintained its position at rank 3 from June to September 2025. This stability in rank indicates a strong market presence, although it trails behind the leading brands. 1906 holds the top position with significantly higher sales figures, suggesting a dominant market share. Meanwhile, Avexia consistently ranks second, also outperforming Pure Essentials in sales. Despite this, Pure Essentials outpaces Breez and Kalm Fusion (K Fusion), which rank fourth and fifth, respectively. Notably, Kalm Fusion (K Fusion) dropped out of the top 20 in September, highlighting a potential decline in its market influence. Pure Essentials' steady rank amidst fluctuating sales figures suggests resilience, but there is room for growth to challenge the top two competitors in this category.
Notable Products
In September 2025, the top-performing product from Pure Essentials was Sativa Momentum Capsules 10-Pack (100mg), maintaining its first-place ranking from August with sales of 799 units. Cronuts #4 Capsules 10-Pack (100mg) held steady at the second position despite a slight decrease in sales compared to previous months. Indica Night Capsules 10-Pack (100mg) rose to the third position, showing a significant recovery from its fourth-place ranking in August. Relax Hybrid Chill Pill Capsule 10-Pack (100mg) remained in fourth place, consistent with its August ranking but experiencing a slight dip in sales. The CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC) re-entered the rankings in fifth place, having been absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
