Pure Essentials

Data Snapshot: May 05, 2024
Pure Essentials Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

14

Product Count

SKUs

Pure Essentials

Overview

Pure Essentials offers an extensive line of CBD and THC products, renowned within the Illinois legalized cannabis industry for their premium quality and efficacy. Their unique offerings include a range of CBD-infused items such as gummies, creams, and hemp oil, as well as innovative products like the "Chill Pill" THC capsules which feature a distillate blend with soothing lavender and chamomile oils. Rooted firmly in natural and organic principles, the brand also carries full-spectrum, Vermont-farm made, USDA organic CBD hemp oil products, and takes pride in sourcing essential oils from premium botanicals such as Argan, Rose, and Apricot.
Markets

Pure Essentials Locations

Product Trends

Pure Essentials Categories

Pure Essentials Sales

Market Insights Snapshot

Pure Essentials Historical Sales by Category

In the Illinois market, Pure Essentials has demonstrated consistent performance across several categories, notably maintaining a steady position within the top ranks. In the Capsules category, Pure Essentials has impressively held the 3rd rank from January to April 2024, showcasing a strong consumer preference and brand loyalty in this segment. This consistency is mirrored in the Tincture & Sublingual category, where the brand maintained the 3rd position for the first three months before experiencing a slight drop to 4th in March, only to reclaim its 3rd position in April. Such movements indicate a resilient demand for Pure Essentials' offerings in these categories, although the slight fluctuation in rankings suggests a competitive landscape that requires continuous innovation and marketing efforts to sustain and improve their market position.

Additionally, Pure Essentials' performance in the Topical category within the same state reveals a stable market presence, consistently securing the 6th rank across the four months. This indicates a solid foothold in the Topical market segment, albeit with room for growth to climb higher in the rankings. The sales figures, particularly in the Capsules category, which started at 124,522 in January and saw a peak in February at 176,281 before slightly declining, reflect both the brand's strong market penetration and the dynamic nature of consumer demand. While Pure Essentials shows promising performance in Illinois, the data suggests that while the brand enjoys a loyal customer base in certain categories, there are opportunities to capture a larger market share, especially by addressing the minor fluctuations in rankings and exploring strategies to ascend in the highly competitive Topical category.

Apr-2024 Rank
Capsules
Tincture & Sublingual
Topical
3
3
6
Pure Essentials

Competitive Landscape

In the competitive landscape of the cannabis capsules category in Illinois, Pure Essentials has maintained a consistent position as the third-ranked brand over the first four months of 2024. Despite this steady rank, its sales have seen fluctuations, with a notable increase in February before a decline in April. Its primary competitors, 1906 and Avexia, have held the first and second ranks respectively throughout the same period, with 1906 leading by a significant margin in terms of sales. This dominance by 1906, especially, highlights the challenge Pure Essentials faces in capturing a larger market share. Another competitor, Remedi, while ranked lower, has seen an increase in sales in April, indicating a potential shift in consumer preferences that Pure Essentials should monitor. The entry of Breez in April as the fourth-ranked brand further intensifies the competition. For Pure Essentials, understanding the strategies of these competitors and the evolving consumer trends will be crucial in improving its market position and sales trajectory.

Pure Essentials market ranking for IL Capsules

Pure Essentials

Notable Products

In April 2024, Pure Essentials saw Cronuts #4 Capsules 10-Pack (100mg) leading the sales chart within the Capsules category, marking a return to its top position with 1270 sales, after dropping to the third rank in the previous two months. Following closely behind was the Sativa Momentum Capsules 10-Pack (100mg), which, after holding the top spot in February and March, moved down to second. The CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC) secured the third position, indicating a slight improvement from its fourth-place ranking in March. A new entry to the top products list was the CBD/THC 2:1 Body Oil (200mg CBD, 100mg THC, 15ml) in the Topical category, ranked fourth without previous sales data for comparison. The Relax Hybrid Chill Pill Capsule 10-Pack (100mg) rounded out the top five, also making its first appearance on the list in April.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Cronuts #4 Capsules 10-Pack (100mg)
Capsules
1
3
3
1
Sativa Momentum Capsules 10-Pack (100mg)
Capsules
2
1
1
2
CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC)
Capsules
3
2
4
3
CBD/THC 2:1 Body Oil (200mg CBD, 100mg THC, 15ml)
Topical
>5
>5
>5
4
Relax Hybrid Chill Pill Capsule 10-Pack (100mg)
Capsules
>5
>5
>5
5
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