.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, Pure Essentials has shown a consistent performance in the Capsules category, maintaining a solid third-place ranking from January through April 2025. This stability in ranking is accompanied by a slight fluctuation in sales, with a notable increase in April compared to March. In the Tincture & Sublingual category, Pure Essentials also maintains a strong presence, consistently holding the fifth position, except for February when they did not appear in the top 30. This absence could indicate a temporary dip in performance or a potential gap in market presence during that month.
When examining the Topical category in Illinois, Pure Essentials entered the top 30 rankings in March, securing the fifth position, which they maintained into April. This entry into the rankings suggests a positive reception and growing market share for their topical products. The sales figures for these months show a slight decrease from March to April, which could be an area to watch for potential improvement. Overall, the brand's performance across these categories in Illinois indicates a strong foothold in Capsules and Tinctures, with emerging potential in Topicals.
Competitive Landscape
In the Illinois capsules market, Pure Essentials has consistently maintained its position at rank 3 from January to April 2025, indicating a stable performance in a competitive landscape. Despite this consistency, Pure Essentials faces stiff competition from brands like 1906, which holds the top rank and boasts significantly higher sales figures, suggesting a strong market dominance. Meanwhile, Avexia remains a close competitor at rank 2, with sales figures that are more than double those of Pure Essentials, highlighting a potential area for growth. The stability of Pure Essentials' rank amidst these competitors suggests a loyal customer base, but the brand may need to innovate or increase marketing efforts to close the gap with higher-ranked competitors and boost sales further. Brands like Breez and Kalm Fusion (K Fusion) consistently rank lower, providing Pure Essentials with a buffer from the lower end of the market, yet also emphasizing the need to differentiate and capture more market share from the leading brands.
Notable Products
In April 2025, the top-performing product for Pure Essentials was Sativa Momentum Capsules 10-Pack (100mg), maintaining its leading position from March with a sales figure of 969 units. Indica Night Capsules 10-Pack (100mg) consistently held the second rank from February through April, with sales reaching 633 units in April. Cronuts #4 Capsules 10-Pack (100mg) remained steady in third place from March to April, despite a slight dip in sales to 593 units. Indica Deep Sleep Night Capsules 10-Pack (100mg) returned to the rankings in April, securing the fourth position after being unranked in February. Lastly, Relax Hybrid Chill Pill Capsule 10-Pack (100mg) held its fifth-place spot, showing a gradual increase in sales since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
