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Oct-2025
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Overview
Market Insights Snapshot
Pure Essentials has demonstrated a consistent performance in the Illinois market, particularly in the Capsules category, where it maintained its position as the third-ranked brand from July through October 2025. This steady ranking suggests a strong foothold and customer loyalty within this product category. However, the sales figures reveal some fluctuations, with a noticeable dip in August followed by a rebound in September. Such variations could indicate seasonal demand changes or promotional activities impacting sales volumes.
In contrast, Pure Essentials' performance in the Tincture & Sublingual category in Illinois shows a more variable trend. The brand was ranked fifth in July, but it did not appear in the top 30 for August and September, before reemerging in sixth place by October. This inconsistency may point to challenges in maintaining a competitive edge or shifts in consumer preferences. The brief absence from the top rankings during the late summer months could be a concern if it indicates a loss of market share to competitors or a lack of product availability.
Competitive Landscape
In the competitive landscape of the Illinois capsules market, Pure Essentials consistently maintained its rank at 3rd place from July to October 2025. Despite this steady ranking, Pure Essentials faces stiff competition from leading brands such as 1906, which held the top position throughout the same period, and Avexia, which consistently ranked 2nd. Notably, Breez maintained a 4th place ranking, closely trailing Pure Essentials. Although Pure Essentials experienced fluctuations in sales, with a notable dip in August followed by a recovery in September, its competitors also faced sales volatility. For instance, 1906 saw a downward trend in sales over the months, while Avexia experienced a significant drop from July to October. The consistent ranking of Pure Essentials amidst these fluctuations highlights its resilience and potential for growth in a competitive market.
Notable Products
In October 2025, Sativa Momentum Capsules 10-Pack (100mg) maintained its top position among Pure Essentials products, with sales reaching 788 units. Cronuts #4 Capsules 10-Pack (100mg) followed closely in second place, consistent with its ranking in the previous month. The CBD/THC 1:1 Cherry Tincture (100mg CBD, 100mg THC, 30ml) saw a notable rise to third place from being unranked in September, indicating a resurgence in popularity. Indica Night Capsules 10-Pack (100mg) held steady in fourth place, while CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC) remained in fifth place for two consecutive months. Overall, the product rankings show stability in the top positions with some shifts in the lower ranks, highlighting the dynamic nature of consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
