.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pure Essentials has shown consistent performance in the Illinois market, particularly within the Capsules category, maintaining a steady third-place ranking from August through November 2025. This stability suggests a robust presence and a strong customer base in this segment, with sales peaking in September before experiencing a slight decline in the following months. The consistent ranking indicates a firm foothold in the market, though there might be opportunities to explore strategies for regaining the September peak sales figures. The absence of a top 30 ranking in the Tincture & Sublingual category until November, where they entered at fifth place, indicates a recent but promising entry into this segment.
The lack of a ranking in the Tincture & Sublingual category for August through October in Illinois highlights that Pure Essentials was not among the top 30 brands during those months, which could be seen as a missed opportunity or a strategic shift. However, the emergence in November at a strong fifth place suggests a successful entry strategy or a new product launch that resonated with consumers. This upward movement in the Tincture & Sublingual category could indicate a growing diversification of their product offerings, potentially tapping into new customer demographics or preferences. Understanding the factors behind this shift could provide insights into Pure Essentials' strategic growth plans and market adaptation tactics.
Competitive Landscape
In the competitive landscape of the Illinois capsules market, Pure Essentials consistently holds the third position from August to November 2025, indicating a stable presence amidst its competitors. Despite maintaining its rank, Pure Essentials faces significant competition from brands like 1906, which dominates the market as the top-ranked brand, and Avexia, which consistently ranks second. The sales figures for Pure Essentials show a steady trend, although they remain considerably lower than those of 1906, which leads the market by a substantial margin. Meanwhile, Breez maintains a consistent fourth position, suggesting that Pure Essentials' immediate competition is more with Avexia rather than Breez. This competitive analysis highlights the need for Pure Essentials to strategize effectively to increase its market share and potentially move up in rank.
Notable Products
In November 2025, Sativa Momentum Capsules 10-Pack (100mg) remained the top-performing product for Pure Essentials, maintaining its first-place rank consistently over the past four months, with sales reaching 573 units. The CBD/THC 1:1 Cherry Tincture (100mg CBD, 100mg THC, 30ml) climbed to the second position from third in October, showing a notable increase in popularity. Indica Night Capsules 10-Pack (100mg) held steady in third place, demonstrating stable performance over the months. Relax Hybrid Chill Pill Capsule 10-Pack (100mg) entered the rankings at fourth place after not being ranked in October, indicating a resurgence in interest. Meanwhile, Cronuts #4 Capsules 10-Pack (100mg) slipped to fifth position, marking a significant drop from its consistent second place in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
