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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Pure Essentials is stocked at 14 licensed dispensaries across Illinois, with the deepest coverage in Buffalo Grove, Burbank, Carol Stream, Danville, and Elmwood Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Pure Essentials concentrated 75.44% of sales in Capsules, where year-over-year sales fell 16.76% and month-over-month declined 8.88%, while the brand held rank 3 in Capsules in Illinois. Offsetting that contraction, Topical expanded 111.56% YoY and 46.23% MoM to 12.31% share, and Tincture & Sublingual rose 31.37% YoY and 14.87% MoM to 12.25% share; together these shifts occurred alongside a 5.84% YoY decrease in average price and a 5.46% YoY decline in total brand sales, implying the category mix is diversifying while the core Capsule dependency is compressing volume faster than price can cushion it.
The mix tilt suggests a strategic pivot: reliance on a shrinking Capsule base (−16.76% YoY, −8.88% MoM) anchored by a rank-3 position in Illinois is giving way to growth pockets in Topical (+111.56% YoY, +46.23% MoM) and Tincture & Sublingual (+31.37% YoY, +14.87% MoM). With Capsules priced below the brand average ($16.85 vs. $17.99) and Tincture & Sublingual above it ($26.80), the pattern implies Pure Essentials can lift blended margins and reduce exposure to Capsule volatility by reallocating assortment and merchandising weight toward the faster-growing, higher-priced formats while defending Capsule rank to prevent further share erosion.
Competitive Landscape
Pure Essentials sits at rank #3 in IL Capsules in August 2026, unchanged versus #3 a year earlier, and unchanged from #3 three months ago, while category leader 1906 held #1 year over year but posted a -56.6% sales change and Avexia stayed at #2 with a -36.2% sales change; further down, Breez slid from #4 to #5 with a -63.1% sales change, and Nature's Heritage trailed at #4 without a reported year-over-year figure. With Pure Essentials peaking at #3 in August 2026 and competitors at #1 and #2 contracting by double-digits, the flat rank trajectory implies a stable hold on third that could convert into upward mobility if demand shifts from leaders experiencing declines.
Notable Products
Relax Hybrid Chill Pill Capsule 10-Pack (100mg) posted the standout move in August 2026 with +112.9% MoM to rank 1, while Cronuts #4 Capsules 10-Pack (100mg) slipped 20.2% MoM into rank 2. The steepest pullback came from Indica Night Capsules 10-Pack (100mg) at -77.5% MoM in rank 8, and Sativa Momentum Capsules 10-Pack (100mg) fell 49.0% MoM to rank 4. Four of the top ten SKUs are Capsules, yet their dispersion — from +112.9% to -77.5% and ranks 1 through 8 — implies the Capsules portfolio is fragmenting between one breakout leader and multiple underperformers, pointing to a need to consolidate around fast-replenishing daytime hybrid use-cases over trailing variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
