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Aug-2025
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Overview
Market Insights Snapshot
Pure Essentials has shown a consistent performance in the Illinois market, particularly within the Capsules category. Over the months from May to August 2025, the brand maintained a steady rank of third place, despite a noticeable decline in sales from $72,083 in May to $47,577 in August. This consistent ranking suggests a strong foothold in the Capsules category, indicating that while sales have decreased, the brand's relative position to competitors remains stable. This could imply a broader market contraction or seasonal fluctuation rather than a decline in brand popularity.
In contrast, the Tincture & Sublingual category in Illinois tells a different story. Pure Essentials held the fifth position in May and July, but was absent from the top 30 in June and August, indicating a more volatile performance in this category. The absence from the rankings in two of the four months highlights potential challenges the brand faces in maintaining a steady presence in this segment. This fluctuation could be attributed to increased competition or shifting consumer preferences within the Tincture & Sublingual market. Such insights suggest that while Pure Essentials has a strong presence in the Capsules category, there may be opportunities for improvement and growth in other product lines.
Competitive Landscape
In the competitive landscape of the Illinois capsules category, Pure Essentials consistently maintained its position at rank 3 from May to August 2025. Despite this stable ranking, the brand experienced a noticeable decline in sales over the same period, suggesting potential challenges in maintaining market share. The top competitor, 1906, consistently held the number 1 rank with significantly higher sales figures, indicating a strong market presence and consumer preference. Meanwhile, Avexia remained at rank 2, also showing a downward trend in sales, albeit from a higher base than Pure Essentials. Breez and Kalm Fusion (K Fusion) maintained ranks 4 and 5 respectively, with Breez demonstrating a more stable sales performance compared to the others. This competitive scenario highlights the need for Pure Essentials to innovate or enhance its marketing strategies to counteract the sales decline and strengthen its position against formidable competitors like 1906 and Avexia.
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Notable Products
In August 2025, the top-performing product for Pure Essentials was the Sativa Momentum Capsules 10-Pack, which rose to the number one spot with sales of 698 units. This product consistently held the second rank from May to July before climbing to the top. The Cronuts #4 Capsules 10-Pack, which had been the top seller from May to July, dropped to second place in August. Indica Night Capsules maintained its third position from July to August, indicating stable demand. Meanwhile, the Relax Hybrid Chill Pill Capsule 10-Pack remained in the fourth position, showing a gradual decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
