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Aug-2024
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has shown a mixed performance across various product categories in Illinois. In the Concentrates category, the brand has seen some fluctuation, moving from 8th place in May 2024 to 5th in June, only to drop back to 8th by August. This indicates some volatility but a general presence in the top 10. Meanwhile, in the Edible category, the brand has consistently hovered around the 12th and 13th spots, showing stable demand but not breaking into the top 10. The Flower category has been a strong point, with Nature's Grace and Wellness maintaining a steady ranking between 6th and 8th place, and even showing an upward sales trend over the summer months.
In the Pre-Roll category, the brand has maintained a solid 4th place ranking consistently from May through August, indicating strong consumer preference. However, the Vapor Pens category tells a different story, with rankings outside the top 30 until recently, when the brand improved to 33rd place in August. This suggests a growing but still limited presence in that segment. The brand's performance in the Topical category is noteworthy, holding a steady 3rd place from June to August, which highlights their strong market position in this niche. Overall, while Nature's Grace and Wellness has seen some ups and downs, their performance in key categories like Flower and Pre-Roll remains robust in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Nature's Grace and Wellness has shown notable resilience and growth. Despite a slight dip in rank from 7th in May 2024 to 8th in June 2024, the brand quickly rebounded to 6th place by July and maintained this position through August 2024. This upward trend is significant, especially when compared to Cresco Labs, which saw fluctuating ranks and a decline in sales from June to August. Additionally, Nature's Grace and Wellness outperformed Savvy, which dropped from 6th to 8th place over the same period. However, the brand still trails behind Simply Herb and Shine, both of which consistently held higher ranks and sales figures. The data suggests that while Nature's Grace and Wellness is on an upward trajectory, there is still significant competition, and understanding these dynamics can provide valuable insights for strategic positioning and growth.
Notable Products
In August 2024, the top-performing product for Nature's Grace and Wellness was Honey Bun (3.5g), which climbed to the number one spot with sales of $6,063. Double Durban Kush (3.5g) secured the second position, making its debut in the rankings. Mandarin Cookies (3.5g) rose to the third spot from fifth place in July. Bogeyman Shake (7g) entered the rankings at fourth place. Skywalker (3.5g) reappeared in the rankings at fifth place, having last been ranked in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
