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Apr-2025
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has demonstrated a varied performance across different product categories in Illinois. In the concentrates category, the brand maintained a consistent presence in the top 10, ranking 8th from January to March 2025, before slipping slightly to 9th in April. This stability in ranking, despite a dip in sales from March to April, suggests a strong foothold in the concentrates market. In contrast, their performance in the edibles category saw a decline, moving from 9th in January to 14th by April. This downward trend in the edibles ranking could be indicative of increasing competition or shifting consumer preferences. Meanwhile, the flower category mirrored the concentrates' pattern, with Nature's Grace and Wellness maintaining a consistent top 10 presence, though they also experienced a slight dip in ranking by April. Notably, the pre-roll category exhibited a positive trajectory, improving from 14th in February to 10th in April, suggesting growing popularity or increased market share in this segment.
The topical category showed a strong performance with a consistent 3rd place ranking, although data for February is missing, which might indicate a temporary drop out of the top rankings. This consistency, however, highlights the brand's strength in this niche market. On the other hand, the vapor pens category reveals a different story, with rankings fluctuating between 44th and 52nd, indicating a struggle to maintain a competitive edge. Despite these fluctuations, the brand's ability to re-enter the top 50 in March suggests potential resilience or strategic adjustments. The absence of a February ranking for topicals, while concerning, did not seem to impact the brand's overall standing in subsequent months, hinting at a recovery or correction in their market strategy.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Nature's Grace and Wellness has maintained a consistent presence, ranking 8th from January to March 2025, before slightly dropping to 9th in April. This stability is noteworthy, especially when compared to competitors like &Shine, which experienced significant fluctuations, dropping to 18th in February before rebounding to 8th in April. Meanwhile, Savvy consistently outperformed Nature's Grace and Wellness, holding steady at 6th or 7th place throughout the same period. Grassroots and Aeriz showed upward trends, with Grassroots climbing from 16th to 10th and Aeriz improving its rank from 15th to 11th by April. These dynamics suggest that while Nature's Grace and Wellness has a solid foothold, it faces increasing competition from brands that are either stabilizing or improving their market positions, indicating a need for strategic initiatives to enhance its competitive edge in the Illinois market.
Notable Products
For April 2025, the top-performing product from Nature's Grace and Wellness was the Birthday Cake White Chocolate Bar 10-Pack (100mg) in the Edible category, maintaining its number 1 rank since February 2025 with sales of 8,639 units. The Slim XL - Honey Bun Pre-Roll (1g) emerged as a strong contender, debuting at rank 2. The Blueberry (1g) Flower product also made its first appearance in the rankings at position 3. The Orange Dark Chocolate Macro Bar (50mg) held steady, returning to rank 4 after an absence in March. Meanwhile, the Peanut Butter & Milk Chocolate Bar 10-Pack (100mg) dropped from rank 3 in March to rank 5 in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
