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Dec-2025
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has shown impressive performance in the Illinois cannabis market, particularly in the Concentrates category. The brand climbed from the 7th position in September 2025 to secure the 3rd position by November, maintaining this rank in December. This upward trend indicates a strong consumer preference and effective market strategies. In contrast, their presence in the Edible category has been relatively stable, hovering around the 17th and 18th positions throughout the last four months of 2025, suggesting consistent, albeit modest, performance.
In other categories, Nature's Grace and Wellness experienced fluctuations. Their Flower category rank dropped from 10th in September to 14th in November, before recovering slightly to 12th by December. This indicates some volatility, possibly due to increased competition or changes in consumer preferences. Meanwhile, the Pre-Roll category has seen a stable performance, consistently ranking around the 11th and 12th positions, with a notable sales increase in December. Interestingly, the Topical category lacks ranking data beyond September, where they held the 3rd position, suggesting a potential decline in market presence or a shift in focus away from this category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Nature's Grace and Wellness has experienced a dynamic shift in its market position over the last few months. From September to December 2025, the brand's rank fluctuated, starting at 10th, dropping to 14th in November, and then slightly recovering to 12th by December. This movement reflects a challenging environment, particularly with competitors like Cresco Labs and 93 Boyz, which have maintained relatively stable positions, often ranking higher than Nature's Grace and Wellness. Notably, UpNorth Humboldt has shown significant upward momentum, climbing from 19th to 10th place by December, indicating a strong sales growth trajectory that could pose a threat to Nature's Grace and Wellness. Meanwhile, Sol Canna also made a remarkable leap from 25th to 12th place, suggesting an increasing competitive pressure in the market. These shifts highlight the importance for Nature's Grace and Wellness to strategize effectively to maintain and improve its market position amidst a rapidly evolving competitive landscape.
Notable Products
In December 2025, the top-performing product from Nature's Grace and Wellness was the Birthday Cake White Chocolate Macro Bar (50mg) in the Edible category, maintaining its first-place ranking with a notable sales figure of 4848. The Key Lime Pie White Chocolate Macro Bar (50mg) slipped to second place, having led in November 2025. The Mint Cookie Milk Chocolate Crunch Macro Bar (50mg) climbed to the second position from fifth in November, showcasing a significant improvement in its ranking. The Orange Dark Chocolate Macro Bar (50mg) consistently improved its standing, reaching third place in December from fourth in November. Lastly, the Peanut Butter & Milk Chocolate Bar 10-Pack (100mg) maintained a steady presence, ranking fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
