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Jun-2024
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has shown a notable performance in the Illinois market, particularly in the Concentrates and Flower categories. In Concentrates, the brand saw a steady rise from 9th place in March 2024 to 6th place by June 2024, despite a decline in sales from $473,792 to $346,965 over the same period. This indicates a strong competitive positioning even amidst fluctuating sales. The Flower category also displayed resilience, maintaining a top 10 spot consistently, peaking at 7th place in May 2024. However, the Vapor Pens category showed a weaker performance, never breaking into the top 30, which could suggest a need for strategic reevaluation in this segment.
In the Edible category, Nature's Grace and Wellness held steady at 12th and 13th positions across the months from March to June 2024, reflecting a consistent demand despite minor sales fluctuations. The Pre-Roll category demonstrated stability as well, with the brand maintaining a 4th or 5th place ranking, underscoring its strong market presence in this segment. However, the absence of ranking data in the Topical category for March through May, followed by a 3rd place ranking in June, suggests a late but strong entry or re-entry into this category. This mixed performance across different product lines highlights both the strengths and areas for potential improvement for Nature's Grace and Wellness in the Illinois market.
Competitive Landscape
In the competitive Illinois Flower market, Nature's Grace and Wellness has maintained a relatively stable position, ranking 8th in March, April, and June 2024, with a slight improvement to 7th in May 2024. This stability is notable given the fluctuations observed in other brands. For instance, Cresco Labs experienced a dip from 7th to 8th place in May before climbing to 6th in June, while Savvy saw a more pronounced decline from 6th in March to 7th in May and June. Meanwhile, Paul Bunyan and Aeriz have shown upward trends, with Paul Bunyan moving from 14th in March to 10th by May and June, and Aeriz climbing from 11th in March to 9th in June. These movements indicate a dynamic market where Nature's Grace and Wellness's consistent rank suggests a solid customer base and effective market strategies, although it faces stiff competition from brands showing upward momentum.
Notable Products
In June 2024, the top-performing product for Nature's Grace and Wellness was Slim XL - Mindful Moments Pre-Roll (1g), maintaining its rank at number 1 with notable sales of 10,146 units. Following closely was Slim XL - Holy Grail Kush Pre-Roll (1g) at rank 2, showing consistent performance from the previous month. Honey Bun (3.5g) climbed to rank 3 from not being ranked in the previous months, indicating a significant increase in demand. Supreme Diesel (3.5g) held the 4th position, showing a steady presence in the top ranks since March. Curveball (3.5g) entered the list at rank 5, marking its debut in the top five products for June 2024.
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