Market Insights Snapshot
In Illinois, Nature's Grace and Wellness has shown a steady presence in multiple categories. In the Concentrates category, the brand held a top 10 position from August to November 2023, peaking at 6th place in August and maintaining a rank of 8th by November. Edibles and Topicals have seen consistent performance, securing the 10th and 3rd positions respectively throughout the period. However, the Flower category saw a slight drop in ranking from 6th to 13th, while the Pre-Roll category maintained a strong presence within the top 4. Interestingly, the brand's Vapor Pens did not make it into the top 20 in any of these months, indicating an area for potential growth.
Nature's Grace and Wellness has also made its mark in the Nevada market, specifically in the Edibles category. Although the brand started at a low rank of 53rd in August 2023, it made significant progress to reach the 35th position by November. This upward trend is indicative of a growing interest in the brand's edible offerings within this market. However, it's worth noting that the brand has yet to break into the top 20, suggesting there's still room for improvement to gain a stronger foothold in Nevada's cannabis market.
In the Flower category within the Illinois market, Nature's Grace and Wellness has seen a consistent decline in rank from August to November 2023, moving from 6th to 13th place. This indicates a decrease in sales, as the brand has been overtaken by competitors such as FloraCal Farms, &Shine, pts: PURE, and Lula's. Notably, FloraCal Farms and &Shine have maintained a steady presence in the top 15, with ranks fluctuating slightly but remaining relatively stable. Meanwhile, pts: PURE and Lula's have shown significant upward trends, moving up from ranks outside the top 20 in August to 14th and 15th place respectively by November. This suggests a potential shift in consumer preference within the Flower category in Illinois, which may impact Nature's Grace and Wellness's future performance.
In November 2023, the top-performing product from Nature's Grace and Wellness was the 'Slim XL - Skywalker Pre-Roll (1g)' with sales reaching up to 6784 units. Following closely, the 'Skywalker Shake (7g)' secured the second spot, showing a significant improvement from its fourth position in the previous month. The 'Slims - Skywalker Pre-Roll 5-Pack (2.5g)', despite a slight drop in its ranking from the second to the third spot, maintained steady sales. The 'Birthday Cake White Chocolate Bar 10-Pack (100mg)' also showed progress, moving up to the fourth rank from the third in October. Lastly, the 'Honey Bun Shake (7g)' made its entry into the top five products for the first time in November.