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Jun-2026
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Market Insights Snapshot
In June 2026, Nature's Grace and Wellness concentrated sales into four categories that now make up 97.4% of mix, led by Flower at 37.3% share despite a 72.0% year-over-year decline and a 10.7% month-over-month drop, while Concentrates climbed to 23.3% share on 19.6% YoY growth and a 3.7% MoM gain. Edible expanded to 20.5% share with MoM up 8.0% despite a 24.1% YoY contraction, and Pre-Roll slipped to 16.3% share with a 34.9% YoY decline and a 16.8% MoM fall; Vapor Pens compressed to 0.19% share after a 90.4% YoY decline and a 7.5% MoM decrease, as Topical held 2.46% share with 11.4% MoM growth against a 35.4% YoY drop. With average price down 24.4% YoY and Flower’s pressure pulling overall sales down 52.5% YoY, the pattern implies a pivot toward Concentrates and Edible as stabilizers while legacy Flower and Pre-Roll are being pared back.
These shifts reposition Nature's Grace and Wellness toward potency-led and value-accessible formats: Concentrates’ 19.6% YoY growth and Edible’s 8.0% MoM lift indicate demand elasticity where price points at $36.78 and $9.12, respectively, can offset a 24.4% brand-wide price decline, whereas Flower’s 10.7% MoM and 72.0% YoY drops and Pre-Roll’s 16.8% MoM decline show erosion in inhalable staples. In Illinois Flower specifically, a rank of 25 combined with a 37.3% internal share suggests subscale pull relative to the category, implying that sustaining share gains will hinge on maintaining Concentrates’ positive trajectory and using Edible’s MoM momentum to replace volume lost in inhalables.
Competitive Landscape
Nature's Grace and Wellness sits at #25 in Illinois Flower for June 2026, down 16 positions from its #9 spot in June 2025, and 4 positions below its March 2026 mark of #21; this contrasts with a historical peak of #6 in July 2024 and a current #1 position for High Supply / Supply, which gained 32.1% year over year while RYTHM held at #2 with a 5.2% YoY sales decline. Meanwhile, Good Green moved from #4 to #3 alongside a 30.9% YoY sales increase, and Simply Herb slipped from #3 to #4 with a 16.8% YoY contraction, indicating that Nature's Grace and Wellness is losing rank where faster-growing or steadier leaders concentrate gains near the top. The pattern implies a drift from mid-tier contention toward lower-tier positioning unless rank stabilizes against competitors that are either compounding share through growth (e.g., High Supply / Supply up 32.1%) or retaining high placements despite negative growth (e.g., RYTHM at #2 with -5.2%).
Notable Products
Birthday Cake White Chocolate Macro Bar (50mg) led June 2026 with a 116.98% month-over-month surge to $21,058 while jumping to rank 1, and Orange Dark Chocolate Macro Bar (50mg) followed with a 107.67% increase at rank 2, indicating outsized momentum concentrated at the very top. In contrast, Birthday Cake White Chocolate Bar 10-Pack (100mg) slipped 8.49% at rank 7 and Peanut Butter & Milk Chocolate Bar 10-Pack (100mg) dipped 1.81% at rank 4, and six of the top ten are Edible SKUs, signaling a tilt toward single-serve Macro Bars outpacing multipacks in both growth and rank. The pattern implies Nature's Grace and Wellness is pivoting assortment energy toward flavor-forward, lower-dosage Macro Bars that are winning share and rank faster than legacy multipack formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
