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Sep-2025
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has demonstrated a varied performance across different product categories in Illinois. In the Concentrates category, the brand maintained a steady rank of 6th place from July through September 2025, despite seeing a decline in sales from June to August, followed by a slight recovery in September. This consistency in ranking suggests a stable positioning within the market, even as sales figures fluctuate. Conversely, the Edible category saw Nature's Grace and Wellness slide from 13th in June to 17th in August, before slightly recovering to 16th in September, indicating a competitive and challenging market environment for edibles. The Flower category also experienced some shifts, with the brand dropping to 13th in July and August before climbing back to 11th in September, showcasing a positive upward trend in the latter part of the quarter.
The Pre-Roll category provided a notable highlight for Nature's Grace and Wellness, where the brand improved its ranking from 18th in August to 11th in September, a significant leap that suggests a strong performance in this product line. However, in the Vapor Pens category, the brand did not make it into the top 30 for most months, except for a brief appearance at 56th in July, indicating a potential area for growth or reevaluation. The Topical category, where the brand ranked 3rd in June, lacked further ranking data for subsequent months, which could imply a decline in competitive positioning or a strategic shift away from this category. These movements across categories highlight the dynamic landscape in which Nature's Grace and Wellness operates, with opportunities for growth and areas needing strategic attention.
Competitive Landscape
In the competitive Illinois flower market, Nature's Grace and Wellness experienced notable fluctuations in its ranking and sales from June to September 2025. Starting at 8th place in June, the brand saw a decline to 13th in both July and August, before slightly recovering to 11th in September. This trend suggests a challenge in maintaining a stable market position. In contrast, Cresco Labs improved its rank from 16th in June to 12th in July and August, before stabilizing at 12th in September, indicating a more consistent performance. Meanwhile, Grassroots maintained a relatively stable ranking, peaking at 9th in August. Midweek Friday showed a strong performance, climbing from 12th in June to 9th in both July and September. 93 Boyz remained in the lower tier, fluctuating between 13th and 15th. These dynamics highlight the competitive pressures Nature's Grace and Wellness faces, as it contends with brands that are either gaining momentum or maintaining stability in the market.
Notable Products
In September 2025, the Birthday Cake White Chocolate Macro Bar (50mg) emerged as the top-performing product for Nature's Grace and Wellness, climbing from its previous second-place ranking in August. The Birthday Cake White Chocolate Bar 10-Pack (100mg) followed closely, securing the second spot after dropping from first place in July. Notably, the Slim XL - Black Lime 98 Pre-Roll (1g) made an impressive debut, capturing the third position with sales figures reaching 3,207 units. Meanwhile, the Orange Dark Chocolate Macro Bar (50mg) slipped to fourth place from its number one spot in August, and the Peanut Butter & Milk Chocolate Bar 10-Pack (100mg) maintained its fifth-place ranking from the previous month. These shifts highlight the dynamic nature of consumer preferences and the competitive landscape within the edibles and pre-roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
