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Jul-2025
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Overview
Market Insights Snapshot
Nature's Grace and Wellness has shown varied performance across different product categories within the Illinois market. In the concentrates category, the brand demonstrated a strong upward trajectory, moving from 8th place in April 2025 to 5th place in May and June, before slightly dropping to 7th in July. This indicates a competitive edge in the concentrates market, albeit with some fluctuations. On the other hand, in the edible category, Nature's Grace and Wellness experienced a slight decline in ranking from 14th in April to 16th by July, suggesting challenges in maintaining a strong foothold in this segment. Notably, the brand's presence in the vapor pens category was inconsistent, with rankings not making it to the top 30 in June, highlighting potential areas for growth and improvement.
The flower category saw Nature's Grace and Wellness maintaining a relatively stable position, although there was a noticeable drop from 8th in April to 13th by July. This trend suggests that while the brand is a significant player in the flower market, it faces increasing competition. In the pre-roll category, a similar pattern emerged, with rankings slipping from 12th to 16th over the same period. Interestingly, the brand performed exceptionally well in the topical category, securing a top 3 position in both April and May, although rankings for the following months were unavailable, indicating a possible exit from the top 30. These movements across categories highlight the brand's strengths in certain product lines while also pointing to potential vulnerabilities in others.
Competitive Landscape
In the competitive Illinois Flower market, Nature's Grace and Wellness experienced notable fluctuations in its ranking and sales from April to July 2025. Starting at 8th place in April, the brand saw a slight dip to 9th in May, rebounded to 8th in June, but then fell to 13th in July. This decline in July is particularly significant as it marks Nature's Grace and Wellness dropping out of the top 10, potentially impacting brand visibility and consumer perception. In contrast, Cresco Labs showed resilience by improving from 14th in April to 12th in July, despite a dip in June. Meanwhile, Aeriz maintained a relatively stable position, hovering around the 9th to 11th ranks, which suggests consistent consumer demand. Additionally, Island and 93 Boyz both showed upward trends, with Island climbing from 21st in April to 14th in July, and 93 Boyz improving from 19th to 15th in the same period. These movements indicate a dynamic competitive landscape, where Nature's Grace and Wellness must strategize to regain its footing and counteract the upward momentum of its competitors.
Notable Products
In July 2025, Nature's Grace and Wellness saw the Birthday Cake White Chocolate Bar 10-Pack (100mg) emerge as the top-performing product, climbing from a rank of 5 in June to 1, with sales reaching 3715 units. The Orange Dark Chocolate Macro Bar (50mg) maintained a strong presence, holding steady at the second position from May through July, despite a slight dip in sales to 3500 units. The Peanut Butter & Milk Chocolate Bar 10-Pack (100mg) made a notable entry into the top three, improving from an unranked position in June to rank 3 in July. The Key Lime Pie White Chocolate Macro Bar (50mg), though dropping from 4th to 5th place, still performed well with consistent sales. Finally, the Orange Dark Chocolate Bar 10-Pack (100mg) made its debut in the rankings at position 5, indicating a potential for growth in the future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
