Market Insights Snapshot
Looking at the performance of the cannabis brand Angel in the state of Oregon, we can observe some interesting trends across different categories. Notably, Angel has maintained a consistent top position in the 'Tincture & Sublingual' category, securing the first rank from August to November 2023. This is a clear indication of Angel's strong foothold in this category. However, the brand's performance in the 'Concentrates' category shows some fluctuations, with a rank drop from 53 in October to 80 in November, which could be a cause for concern.
Moving on to the 'Edible' category, Angel has demonstrated a fairly stable presence, with ranks hovering around the mid-40s to 50, indicating a steady demand for their edible products. In the 'Topical' category, Angel has also shown consistent performance, maintaining ranks around the 5th and 6th positions. However, the 'Vapor Pens' category seems to be a challenging area for the brand, as it consistently ranks in the high 70s to low 90s. While it's important to note that the brand is still in the top 100, there is considerable room for improvement in this category.
In the Tincture & Sublingual category for Oregon, Angel has consistently maintained the top rank from August to November 2023, indicating a strong market presence and consumer preference. Despite fluctuations in the ranks of its competitors, Angel's position remained unaffected. Notably, High Desert Pure and Farmer's Friend Extracts switched ranks between them, but neither could surpass Angel. In terms of sales, while there were variations for all brands, Angel consistently outperformed its competitors, with sales significantly higher than both High Desert Pure and Farmer's Friend Extracts. This trend suggests a robust and growing consumer base for Angel in the Oregon Tincture & Sublingual market.
In November 2023, Angel's top-performing product was the CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture, maintaining its position from October and showing a slight increase in sales to 945 units. The second-best seller was the CBD Flavorless Hemp Tincture (1500mg CBD, 30ml), which climbed two spots from its October ranking. Making a significant leap into the top three was the CBD Flavorless Hemp Tincture (3000mg CBD, 30ml) which was not previously ranked. The THC Tincture (1000mg) dropped to the fourth position, while the CBD/CBG/THC/CBN 1:1:1:1 Blueberry Lemonade Blossom Gummies, despite being the top performer in the previous months, fell to the fifth position in November with 688 units sold. This shift in rankings indicates a growing preference for tincture products among Angel's customers.