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Apr-2024
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Overview
Market Insights Snapshot
In the Tincture & Sublingual category within Oregon, Angel (OR) has maintained a remarkable performance, consistently securing the number 1 rank from January to April 2024. This dominance is underscored by a significant upward trajectory in sales, starting from $206,317 in January and peaking at $293,332 in March, before slightly dipping to $279,409 in April. The consistent top ranking coupled with the increasing sales figures highlights Angel (OR)'s strong market presence and consumer preference in this category. However, it's important to note that while these figures are impressive, the slight decrease in April could suggest a variety of market dynamics at play, warranting a closer look at potential factors influencing this shift.
On the other hand, Angel (OR)'s performance in the Vapor Pens category tells a different story. The brand struggled to secure a position within the top 30 brands in Oregon for this category, with rankings fluctuating significantly from 78th in January to 60th in February, disappearing from the rankings in March, and then reappearing at 86th in April. This inconsistency suggests challenges in gaining a strong foothold in the competitive Vapor Pens market. The absence in the March rankings particularly highlights a potential issue or strategic pivot that may have impacted their market presence. Despite these challenges, there was a notable increase in sales from $12,721 in January to $24,446 in February, indicating moments of positive reception and potential areas for growth if the brand can address the factors contributing to its fluctuating rankings.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Oregon, Angel (OR) has maintained a leading position, consistently ranking 1st from January to April 2024. This dominance is underscored by its significant sales growth, outpacing its closest competitors, Farmer's Friend Extracts and High Desert Pure. Farmer's Friend Extracts, holding steady at the 2nd spot, and High Desert Pure, moving up to 3rd from 4th place, both show robust sales increases but remain substantially lower than Angel (OR) in terms of revenue. The sales gap between Angel (OR) and its competitors not only highlights its market strength but also suggests a growing consumer preference for Angel's offerings within this category. The consistent rank and sales growth of Angel (OR) reflect its solid market presence and the effectiveness of its strategies in maintaining its competitive edge in the Oregon market.
Notable Products
In April 2024, Angel (OR) saw its THC Tincture (1000mg THC, 10ml) leading the sales chart within the Tincture & Sublingual category, marking its position at rank 1 with a notable sales figure of 1068 units. Following closely was the CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture (1000mg CBD,1000mg THC, 1000mg CBN, 1000mg CBG, 1oz), which maintained its previous month's rank at 2. The CBD Flavorless Hemp Tincture (1500mg CBD, 30ml) climbed up the ranks to secure the third position, showing a consistent improvement from its previous standings. Interestingly, the CBD Flavorless Hemp Tincture (3000mg CBD, 30ml) also saw an upward movement, landing at rank 4 from its earlier 5th position. The THC Unflavored Tincture (1000mg) rounded out the top 5, indicating a shift in consumer preference towards higher concentrated products over the month.
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