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Aug-2024
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Overview
Market Insights Snapshot
Angel (OR) has demonstrated consistent dominance in the Tincture & Sublingual category within Oregon. The brand has maintained the number one ranking from May through August 2024, reflecting a steady increase in sales from $249,486 in May to $274,232 in August. This consistent performance highlights Angel's strong market presence and consumer preference in this category. In contrast, the brand's performance in the Vapor Pens category has been less impressive, as it failed to break into the top 30 rankings, indicating a potential area for improvement or strategic reevaluation.
In the Topical category, Angel (OR) has shown a positive trend, moving from the fifth position in May to the fourth position in June, albeit with a slight dip to the sixth position in July before regaining the fourth spot in August. This fluctuation suggests competitive dynamics within the Topical market in Oregon, but the overall upward movement is promising. The sales figures in this category also saw a notable increase, particularly in August, which could be indicative of successful marketing efforts or product enhancements. The brand's varied performance across different categories underscores the importance of targeted strategies to maintain and improve its market position.
Competitive Landscape
In the Oregon Tincture & Sublingual category, Angel (OR) has consistently maintained the top rank from May to August 2024, showcasing its strong market presence and customer loyalty. Despite the steady competition, brands like Farmer's Friend Extracts have held the second position throughout the same period, indicating a stable yet significant gap in market leadership. Meanwhile, Hapy Kitchen fluctuated between the third and fourth positions, reflecting a more volatile performance. The consistent ranking of Angel (OR) at number one suggests a robust sales trend and a strong brand preference among consumers in Oregon, which could be attributed to effective marketing strategies and product quality. As competitors strive to close the gap, Angel (OR) must continue to innovate and engage with its customer base to maintain its leading position.
Notable Products
In August 2024, Angel (OR) maintained its top-performing product, THC Unflavored Tincture (1000mg), which has consistently held the number one spot since May 2024, with sales reaching $1421. The CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture (1000mg CBD, 1000mg THC, 1000mg CBN, 1000mg CBG, 1oz) also retained its second-place ranking, showing a notable increase in sales from previous months. The CBD Flavorless Hemp Tincture (1500mg CBD, 30ml) remained steady at third place, though its sales saw a slight decline compared to June and July. New to the top five in August is the CBD Flavorless Hemp Tincture (3000mg CBD, 30ml), which debuted at fourth place. Additionally, the CBD/CBN/CBG 1:1:1 Rainbow Children Drops (1000mg CBD, 1000mg CBN, 1000mg CBG) entered the rankings at fifth place, indicating a growing interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
