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Jun-2024
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Overview
Market Insights Snapshot
Angel (OR) has shown a stellar performance in the Oregon market, particularly in the Tincture & Sublingual category, where it has consistently held the number one rank from March through June 2024. This stability at the top spot indicates a strong brand presence and customer loyalty in this category. Moreover, despite a slight dip in sales from March to April, the brand rebounded with a notable increase in June, reaching $303,847. This upward trend in sales suggests that Angel (OR) is effectively capturing and maintaining consumer interest in its Tincture & Sublingual products.
In the Topical category, Angel (OR) has maintained a solid position, ranking fourth in March, May, and June 2024. However, it is worth noting that the brand did not make it into the top 30 in April, which could be a point of concern. This fluctuation might indicate a need for the brand to reassess its strategies in this category. On the other hand, the Vapor Pens category presents a more challenging landscape for Angel (OR), where it was ranked 78th in June 2024 after being outside the top 30 in March. This suggests some volatility and potential room for growth in the Vapor Pens market. Overall, while Angel (OR) excels in certain categories, there are areas where it could improve to achieve more consistent performance across the board.
Competitive Landscape
In the Oregon Tincture & Sublingual category, Angel (OR) has consistently maintained the top rank from March 2024 through June 2024, indicating strong brand loyalty and market presence. Despite a slight dip in sales in April, Angel (OR) saw a significant rebound in June, suggesting effective marketing strategies or product launches. In contrast, Farmer's Friend Extracts held the second position throughout the same period, with a noticeable decline in sales month over month, which could present an opportunity for Angel (OR) to further solidify its lead. Meanwhile, Hapy Kitchen improved its rank from fourth to third place in June, showing a positive sales trend that may pose a future threat to Angel (OR) if not monitored closely. These insights highlight the dynamic competitive landscape and underscore the importance of continuous market analysis for maintaining a competitive edge.
Notable Products
In June 2024, the top-performing product from Angel (OR) was the THC Tincture (1000mg THC, 10ml), maintaining its first-place ranking for four consecutive months with notable sales of 1334 units. Following closely, the CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture (1000mg CBD, 1000mg THC, 1000mg CBN, 1000mg CBG, 1oz) held its second-place position, with sales reaching 1011 units. The CBD Flavorless Hemp Tincture (1500mg CBD, 30ml) also remained consistent in third place, showing a steady increase in sales to 787 units. The CBD/THC 1:1 Flavorless Hemp Tincture (1000mg CBD, 1000mg THC, 30ml), which first appeared in the rankings in May, secured the fourth position again in June. Lastly, the CBD Flavorless Hemp Tincture (3000mg CBD, 30ml) returned to the rankings at fifth place, after dropping out in May, with sales of 472 units.
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