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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Angel (OR) concentrated 91.57% of May-2026 sales in Tincture & Sublingual, where sales rose 13.82% year over year and 4.86% month over month, while Topical held 6.02% share with declines of 15.45% YoY and 12.29% MoM. Edible accounted for 2.21% share with a 10.65% YoY drop and a 29.87% MoM contraction, and Vapor Pens fell to 0.21% share with a 76.43% YoY decline and an 82.72% MoM slide. Despite a 2.54% YoY decrease in average price to $28.01, overall brand sales increased 8.78% YoY as mix shifted toward the category where Angel (OR) holds the number 1 rank in Oregon; the pattern implies volume-led growth anchored in Tincture & Sublingual while peripheral categories are being deprioritized.
The widening gap between the expanding Tincture & Sublingual base (+13.82% YoY, +4.86% MoM) and contracting adjacencies in Topical (−15.45% YoY, −12.29% MoM) and Edible (−10.65% YoY, −29.87% MoM) implies a positioning concentrated on a single flagship format, reinforced by the number 1 rank in Oregon for that category. With Vapor Pens collapsing (−76.43% YoY, −82.72% MoM) and average price easing 2.54% YoY, the mix suggests demand elasticity is being captured primarily within Tincture & Sublingual rather than through cross-category breadth; the implication is that sustaining growth likely hinges on deepening penetration and price-pack architecture in Tincture & Sublingual rather than diversification in the near term.
Competitive Landscape
Angel (OR) is ranked #1 in OR Tincture & Sublingual in May 2026, holding the same #1 position as in May 2025, and it also maintained #1 three months ago, indicating zero rank movement across both the year and the recent quarter; by contrast, Farmer's Friend Extracts stayed at #2 while posting a -12.0% year-over-year sales change, and High Desert Pure climbed from #6 to #4 with a 52.5% year-over-year sales increase, tightening the gap below the leader. Meanwhile, Hapy Kitchen held #3 with a -0.9% year-over-year decline, and Crown B Alchemy advanced from #7 to #5 with a 15.3% year-over-year gain, signaling that while Angel (OR) is stable at #1, momentum from rising challengers suggests competitive pressure is intensifying even without a current shift in rank.
Notable Products
CBD/THC 1:1 Flavorless Hemp Tincture (1000mg CBD,1000mg THC, 30ml) led the downside in May 2026 with a -16.1% month-over-month change while the CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture (1000mg CBD,1000mg THC, 1000mg CBN, 1000mg CBG, 1oz) fell -13.8%, yet overall category leadership concentrated in tinctures held with THC Unflavored Tincture (1000mg) at rank 1 and Indica Tincture (1000mg) at rank 2. Offsetting the declines, THC Unflavored Tincture (1000mg) rose +24.6% MoM and Indica Tincture (1000mg) gained +28.4% MoM, while CBD Flavorless Hemp Tincture (3000mg CBD, 30ml) added +25.0% and Sativa Tincture (1000mg) advanced +18.4%, and four of the top five ranks sit in Tincture & Sublingual. This mix implies Angel (OR) is consolidating around high-THC and format-familiar tinctures, using momentum in core SKUs to absorb softness in multi-cannabinoid blends and keep the revenue spine anchored near the $28,000 mark from the lead SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
