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Dec-2025
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Overview
Market Insights Snapshot
Angel (OR) has shown a consistent performance in the Oregon market, particularly excelling in the Tincture & Sublingual category. For four consecutive months, from September to December 2025, Angel (OR) maintained the top position in this category, highlighting its dominance and strong consumer preference. Despite a slight fluctuation in sales figures, with a noticeable dip in November followed by a rebound in December, the brand's leadership in the category remains unchallenged. This consistency suggests a robust market presence and potentially loyal customer base in Oregon, which could be a significant factor in its sustained top ranking.
In the Topical category, Angel (OR) experienced a more varied performance. While it held steady at the 5th position in September and October, the absence of a ranking in November indicates a drop out of the top 30 brands, which could signify a competitive market landscape or a shift in consumer preferences. However, by December, Angel (OR) managed to re-enter the rankings at the 6th position, suggesting a recovery or strategic adjustments that improved its standing. This fluctuation highlights the dynamic nature of the Topical category in Oregon and the challenges brands face in maintaining a consistent market position.
Competitive Landscape
In the Oregon Tincture & Sublingual category, Angel (OR) has consistently maintained its top position from September to December 2025, showcasing its strong market presence and consumer preference. Despite a dip in sales from October to November, Angel (OR) rebounded in December, indicating resilience and effective market strategies. Meanwhile, Farmer's Friend Extracts experienced fluctuations, dropping from second to fourth place in November before recovering to third in December, which may suggest volatility in consumer loyalty or competitive pricing pressures. Hapy Kitchen demonstrated a positive trajectory, climbing from fourth in September to secure the second spot by November and maintaining it in December, reflecting a successful growth strategy that could pose a future threat to Angel (OR)'s dominance if trends continue. These competitive dynamics highlight the importance for Angel (OR) to continue innovating and reinforcing its brand loyalty to sustain its leading position in the market.
Notable Products
In December 2025, Angel (OR) maintained its leading position in the Tincture & Sublingual category with THC Unflavored Tincture (1000mg) consistently ranking first since September. A notable shift occurred with the CBD/THC 1:1 Flavorless Hemp Tincture (1000mg CBD, 1000mg THC, 30ml) moving up to second place from fifth in November, reflecting a significant increase in demand. The CBD/THC/CBN/CBG 1:1:1:1 Rainbow Children Tincture (1000mg CBD, 1000mg THC, 1000mg CBN, 1000mg CBG, 1oz) slipped to third place, indicating a decrease in sales momentum. The CBD Flavorless Hemp Tincture (1500mg CBD, 30ml) remained stable in fourth position. Notably, the THC Unflavored Tincture recorded a substantial sales figure of 1602 units in December, highlighting its dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
