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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Hapy Kitchen has demonstrated a notable performance across several cannabis product categories, with its standings in the Beverage and Edible categories showing particularly strong market positions. In the Beverage category, Hapy Kitchen maintained a top 5 ranking from January to April 2024, showcasing a slight improvement from a rank of 4 in January to a rank of 4 again in April, after a slight dip to 5th place in February and March. This consistency in ranking, coupled with a steady increase in sales from $150,459 in January to $160,376 in April, indicates a resilient demand for their beverage products. Conversely, the Concentrates category tells a different story, with the brand struggling to break into the top 50, fluctuating around the 58th to 61st positions during the same period, which might signal a need for strategic adjustments in this segment.
Meanwhile, Hapy Kitchen's performance in the Edible and Tincture & Sublingual categories underscores its strength in these markets within Oregon. The brand enjoyed a stable presence in the top 10 for Edibles, oscillating between the 7th and 8th ranks from January to April 2024. This is complemented by a notable increase in sales, from $164,448 in January to $184,234 in April, suggesting growing consumer preference and loyalty. Similarly, in the Tincture & Sublingual category, Hapy Kitchen improved its standing from 7th in January to 4th by April, with sales reflecting a positive trajectory from $39,763 to $49,348 over the same period. This upward movement in both rankings and sales highlights Hapy Kitchen's effective market penetration and consumer acceptance in these categories, despite the challenges faced in the Concentrates segment.
Competitive Landscape
In the competitive landscape of the edible category in Oregon, Hapy Kitchen has shown a notable performance amidst its competitors. Initially ranked 7th in January 2024, it experienced a slight dip to 8th in February and March, before climbing back to 7th in April. This fluctuation in rank, however, did not significantly deter its sales growth, indicating a resilient demand for Hapy Kitchen products. Competitors like Smokiez Edibles and Good Tide have maintained higher ranks and shown stronger sales figures, consistently staying in the top 6 throughout these months. On the other hand, Happy Cabbage Farms and Private Stash have been closely trailing Hapy Kitchen, with Private Stash notably jumping ahead in April. This competitive analysis underscores Hapy Kitchen's stable position in the market, while also highlighting the dynamic shifts and sales trends among its key competitors in Oregon's edible cannabis market.
Notable Products
In April 2024, Hapy Kitchen's top-selling product was the Chocolate Brownie 2-Pack (100mg) in the Edible category, maintaining its number one rank from the previous months with sales peaking at 6195 units. Following closely, the CBD/THC/CBN 1:1:1 Blackberry Stone'd Fruit Syrup (250mg CBD, 250mg THC, 250mg CBN, 1.5oz) in the Beverage category secured the second rank, showing consistent performance by holding the second position since February 2024. The Toffee Crunch Blondie (100mg), another product in the Edible category, made a notable entry into the rankings, securing the third position directly in its debut month. The Raspberry Stone'd Fruit Syrup (250mg THC, 1oz) experienced a slight decline, moving from the second rank in January 2024 to the fourth position in April 2024. Lastly, the Chocolate Brownie (100mg) held the fifth rank, indicating a steady demand for Hapy Kitchen's Edible products despite slight fluctuations in its sales figures over the months.
Top Selling Cannabis Brands
