Market Insights Snapshot
When it comes to the Beverage category, Hapy Kitchen has maintained a steady presence in the top 5 brands in Oregon from August to November 2023, although there seems to be a slight downward trend in sales. In the Edible category, the brand has consistently remained in the top 10, showcasing a notable improvement in their ranking from 9th to 7th place in September. This is a positive sign, indicating a strong foothold in these two categories within the Oregon market.
However, the performance in the Concentrates category tells a different story. Hapy Kitchen didn't make it to the top 20 brands in Oregon in August 2023. From September to November, the brand's ranking has been on a decline, moving from 37th to 68th place. This suggests a need for improvement in this category. On a brighter note, in the Tincture & Sublingual category, Hapy Kitchen has managed to stay within the top 15 brands in Oregon, even improving their ranking from 13th to 12th place in November. The performance in this category seems to be stable, with a slight upward trend in sales.
In the Oregon edible market, Hapy Kitchen has been maintaining a steady position in the top 10 brands, fluctuating between the 7th and 9th ranks from August to November 2023. It's noteworthy that Hapy Kitchen managed to surpass Happy Cabbage Farms in September, despite the latter generally having a higher rank. However, Hapy Kitchen consistently ranked lower than Smokiez Edibles and Private Stash, indicating a potential area for growth. In terms of sales, Hapy Kitchen has seen a slight downward trend from September to November, but it's still performing better than Sour Bhotz, which has been experiencing a more significant drop in sales. This data suggests that while Hapy Kitchen is a strong contender in the market, there is still room for improvement to reach the top ranks.
In November 2023, Hapy Kitchen's best-performing product was the Chocolate Brownie 2-Pack (100mg) from the Edible category, maintaining its top position from previous months with sales of 3846 units. The Muddy Buddy Wedding Cake Hash Rosin Cookie (100mg), also in the Edible category, climbed to the second rank with 2490 units sold, having been unranked in October. The Peach Orange Mango Stone'd Fruit Syrup (250mg THC, 1.5floz) from the Beverage category moved up to third place from fifth in October, selling 2290 units. The Raspberry Stone'd Fruit Syrup (250mg THC, 1oz), another Beverage, slipped to the fourth rank from third in October, with sales of 2238 units. The Chocolate Brownie (100mg) from the Edible category rounded out the top five, dropping from second place in October with 2096 units sold.