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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vapor Pens still dominated Farmer's Friend Extracts at 75.40% share but slipped month over month by 13.65% and declined year over year by 2.57%, while Concentrates rose 7.26% MoM and 26.00% YoY to 11.37% share. Tincture & Sublingual expanded to 10.92% share with an 18.39% MoM lift and 28.55% YoY growth, and Flower, though only 2.31% share, surged 82.53% MoM and 506.24% YoY. With the brand’s overall sales up 4.95% YoY and average price down 3.37% YoY, the pattern implies a deliberate pivot from a single-category reliance toward a broader mix where small but fast-growing formats offset Vapor Pens’ pullback.
Given an Oregon Vapor Pens rank of 11 and Oregon as the top state, the 13.65% MoM decline in Vapor Pens alongside double-digit MoM gains in Tincture & Sublingual (18.39%) and Concentrates (7.26%) signals repositioning toward value and niche use-cases, supported by a 3.37% YoY drop in average price. The outsized Flower growth (82.53% MoM, 506.24% YoY) on a 2.31% base indicates a testing ground rather than a volume engine, suggesting the brand is aiming to defend share in Vapor Pens while cultivating secondary categories that can lift rank resilience and reduce volatility.
Competitive Landscape
Farmer's Friend Extracts sits at rank #11 in OR Vapor Pens in June 2026, down 1 position year over year from #10 and 2 spots below its March 2026 level of #9; the brand remains 5 ranks off its October 2025 peak of #6 while the category’s top tier tightened as Buddies moved from #2 to #1 and FRESHY climbed from #5 to #2 alongside an 81.5% YoY sales lift, whereas Entourage Cannabis / CBDiscovery slid from #1 to #3 with a 38.9% YoY sales decline; this mix—minor slippage of 1 rank for Farmer's Friend Extracts amid competitors advancing by 3 to 3+ positions—implies a share squeeze from accelerating mid-tier risers rather than acute brand-level collapse, and the trajectory points to a need to counter faster-moving rivals to avoid drifting from the edge of the top 10.
Notable Products
Jack Herer Full Spectrum CO2 Cartridge (1g) posted the steepest movement in June 2026 with a -54.9% month-over-month drop and slid to rank 10, while Lollilato Full Spectrum CO2 Cartridge (1g) fell -27.4% yet held rank 3. In contrast, Banana Lemondrop Full Spectrum CO2 Cartridge (1g) rose +29.1% to rank 2, and First Class Funk Full Spectrum CO2 Glass Cartridge (1g) held rank 1 as the lone leader above a $34,822 sales mark. Eight of the top ten are Vapor Pens, concentrating share at ranks 1 through 8 and 10, which implies the portfolio is leaning harder into pen-based SKUs while pruning or repositioning underperforming flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
