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Feb-2026
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has demonstrated varied performance across different product categories in Oregon. In the Concentrates category, the brand experienced a decline in rankings from November 2025 through February 2026, moving from 20th to 23rd place. This downward trend is accompanied by a decrease in sales, suggesting a potential challenge in maintaining market share within this category. Conversely, in the Tincture & Sublingual category, Farmer's Friend Extracts consistently held strong, securing the 2nd position for three out of the four months analyzed. This stability, along with increasing sales figures, indicates a robust presence and consumer preference in this segment.
The Vapor Pens category tells a slightly different story, where Farmer's Friend Extracts saw a slight decline in rankings, moving from 7th in November 2025 to 9th in February 2026. Despite this, the brand maintained a significant sales volume, highlighting its competitive position in this popular category. Interestingly, the brand did not rank within the top 30 in any other states or provinces during the given period, which could point to either a strategic focus on the Oregon market or a potential area for growth and expansion. Overall, Farmer's Friend Extracts shows strong performance in certain categories, with opportunities to bolster its presence in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Farmer's Friend Extracts has experienced fluctuations in its market position, with notable changes in rank from November 2025 to February 2026. Initially ranked 7th in November, Farmer's Friend Extracts improved to 6th in December, but then slipped back to 7th in January and further down to 9th by February. This downward trend in ranking is mirrored by a decline in sales, particularly noticeable in February. In contrast, Oregrown showed a strong performance, climbing from a consistent 10th place in November and December to 5th in January, before settling at 7th in February, indicating a successful sales boost in January. Meanwhile, Loot Bar maintained a relatively stable position, fluctuating slightly but consistently ranking above Farmer's Friend Extracts in February. The competitive pressure from brands like Oregrown and Loot Bar highlights the challenges Farmer's Friend Extracts faces in maintaining its market share and suggests a need for strategic adjustments to regain its competitive edge in the Oregon vapor pen market.
Notable Products
In February 2026, the top-performing product from Farmer's Friend Extracts was the White Widow Full Spectrum CO2 Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 2239 units. The Dragon Parfait Full Spectrum CO2 Cartridge (1g) followed closely as the second-best seller. Elvis Full Spectrum CO2 Cartridge (1g) climbed to the third position from a previous fourth place in January 2026, showing a positive trend in sales. Rainbow Push Pop CO2 Cartridge (1g) and OG Kush CO2 Cartridge (1g) rounded out the top five, both maintaining their ranks from the previous month. This indicates a stable preference for these products among consumers in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
