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Dec-2025
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has shown a consistent presence in the Oregon cannabis market, particularly in the Concentrates category. Over the last four months of 2025, their ranking has fluctuated slightly, maintaining a steady 17th position in September, October, and December, with a brief dip to 20th in November. This suggests a stable performance despite competitive pressures. In the Tincture & Sublingual category, they have demonstrated remarkable consistency, holding the 2nd position in September and October, before dropping slightly to 4th in November and recovering to 3rd in December. This indicates a strong market presence and consumer preference in this category, even as they face increasing competition.
The Vapor Pens category tells a different story for Farmer's Friend Extracts in Oregon. They started strong with a 7th place ranking in both September and October, but experienced a decline to 8th in November and further to 10th in December. This downward trend may suggest challenges in maintaining market share or adapting to evolving consumer preferences. Interestingly, while the sales figures in this category were robust, with over $914,000 in October, the subsequent decline in both rank and sales volume highlights the volatility and competitive nature of the Vapor Pens market. Overall, while Farmer's Friend Extracts shows strength in certain categories, they face challenges in others, reflecting the dynamic landscape of the cannabis industry in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Farmer's Friend Extracts experienced a notable shift in rankings from September to December 2025. Initially holding a steady 7th position in September and October, Farmer's Friend Extracts saw a decline to 8th in November and further dropped to 10th by December. This decline in rank coincides with a significant decrease in sales, particularly between November and December, suggesting potential challenges in maintaining market share. Meanwhile, Oregrown maintained a consistent presence in the top 10, fluctuating slightly but ultimately holding its 8th position in December. On the other hand, Higher Cultures showed a positive trend, improving from 14th in September to 9th in December, indicating a potential rise in consumer preference or strategic market advancements. Brands like Echo Electuary and Verdant Leaf Farms remained outside the top 10 for most months, with Verdant Leaf Farms making a brief appearance at 11th in December. These dynamics highlight the competitive pressures Farmer's Friend Extracts faces and underscore the importance of strategic adjustments to regain its position in the Oregon vapor pen market.
Notable Products
In December 2025, the top-performing product from Farmer's Friend Extracts was the End Game Full Spectrum CO2 Glass Cartridge (1g) in the Vapor Pens category, leading with a notable sales figure of 2624 units. This product secured the number one rank, showcasing its popularity and demand. Following closely were the Emerald Fire and Caramel Cream Full Spectrum CO2 Glass Cartridges, which held the second and third positions, respectively. Compared to previous months, these products have consistently maintained their top rankings, indicating stable consumer preference. The London Boy and Mendo Breath Full Spectrum CO2 Cartridges rounded out the top five, maintaining their positions from earlier months, thus illustrating a strong brand presence in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
