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Apr-2025
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has demonstrated a notable presence in the Oregon cannabis market, particularly within the Concentrates category. Over the first four months of 2025, the brand has shown a positive trajectory, moving from a rank of 20th in January to 16th by April. This upward movement indicates a strengthening position in the market, likely driven by strategic initiatives or product offerings that resonate well with consumers. In contrast, their performance in the Vapor Pens category has been relatively stable, with minor fluctuations in rankings, such as moving from 7th in January to 8th in April, suggesting a consistent consumer base but also highlighting room for potential growth or innovation to climb higher in the rankings.
In the Tincture & Sublingual category, Farmer's Friend Extracts has maintained a stronghold at the 2nd position throughout the same period in Oregon. This consistency reflects a robust brand reputation and consumer loyalty in this segment. Despite a slight decrease in sales from January to March, the brand managed to recover and increase sales by April, which could point to effective marketing strategies or seasonal demand shifts. Notably, the absence of Farmer's Friend Extracts from the top 30 in other states or categories could be seen as a missed opportunity for expansion, suggesting that while they have a solid footing in Oregon, there's potential for growth and exploration in broader markets.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Farmer's Friend Extracts has maintained a steady presence, consistently ranking within the top 10 brands from January to April 2025. Despite a slight dip in March, where it ranked 9th, Farmer's Friend Extracts rebounded to 8th place in April. This resilience is notable when compared to competitors like Hellavated, which consistently outperformed Farmer's Friend Extracts, securing a higher rank each month and showing a strong upward sales trend. Meanwhile, FRESHY also maintained a competitive edge, ranking just above Farmer's Friend Extracts in most months. On the other hand, Oregrown and Gem Carts displayed more variability in their rankings, with Oregrown improving its position to 10th in April while Gem Carts fluctuated more significantly. These dynamics suggest that while Farmer's Friend Extracts holds a solid market position, there is competitive pressure from brands like Hellavated and FRESHY, which could impact its market share if trends continue.
Notable Products
For April 2025, the top-performing product from Farmer's Friend Extracts is the Apple Tartz Full Spectrum CO2 Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1372 units. Blueberry Diesel CO2 Glass Cartridge (1g) and Havana Nights Full Spec CO2 Cartridge (1g) both tied for second place, each with notable sales figures of 1208 units. Huckleberry Diesel Full Spectrum CO2 Glass Cartridge (1g) secured the third position, while Lodi Dodi Full Spectrum CO2 Cartridge (1g) followed closely at fourth. This marks a significant rise for Apple Tartz, which was unranked in previous months, showcasing a strong market performance. The other products also maintained consistent rankings from previous months, indicating stable demand in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
