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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of Oregon, Farmer's Friend Extracts has shown a consistent performance across various cannabis product categories, signaling a stable foothold in the state's market. Notably, in the Concentrates category, the brand has experienced a slight but steady improvement in its ranking, moving from 26th in January 2024 to 24th by April 2024. Although these movements are within a narrow range, they indicate a positive trend in a category known for its fierce competition. However, it's important to mention that despite these upward movements, the brand did not break into the top 20, which could suggest room for growth or increased efforts in marketing and distribution to capture a larger market share.
On the other hand, Farmer's Friend Extracts has demonstrated remarkable strength in the Tincture & Sublingual and Vapor Pens categories, maintaining high rankings that signify a strong consumer preference and brand loyalty in Oregon. Consistently holding the 2nd rank in the Tincture & Sublingual category from January to April 2024 showcases the brand's dominance and possibly its quality and consumer trust in this segment. Similarly, in the Vapor Pens category, the brand has maintained a position within the top 10, fluctuating slightly but generally showing robust sales and popularity. The slight fluctuation from 6th to 7th and back to 6th position could reflect normal market dynamics or competitive pressures. These high rankings in two significant categories underline Farmer's Friend Extracts' successful penetration and sustained appeal within the Oregon cannabis market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, Farmer's Friend Extracts has seen fluctuations in its market position, maintaining a steady rank around the middle of the top 10 but facing stiff competition. Notably, NW Kind has consistently held a higher rank, indicating stronger sales performance in the recent months. Similarly, Select has experienced some variability but generally outperforms Farmer's Friend Extracts in sales and rank. A surprising contender, Gem Carts, made a significant leap from not being in the top 20 to ranking just above Farmer's Friend Extracts by April 2024, suggesting a rapid growth in popularity and sales. FRESHY also shows a notable upward trend, moving closer to Farmer's Friend Extracts' position. These dynamics indicate a highly competitive market where Farmer's Friend Extracts must innovate and adapt to maintain and improve its market position amidst these fast-growing competitors.
Notable Products
In April 2024, the top-performing product from Farmer's Friend Extracts was the Dosi Sherbert CO2 Glass Cartridge (1g) in the Vapor Pens category, with sales reaching 3492 units. Following closely behind, the Bettie Page Full Spec CO2 Glass Cartridge (1g) secured the second rank, while the Berry Pie CO2 Cartridge (1g) came in third. The Chem Skunk Full Spectrum CO2 Cartridge (1g) and Runtz CO2 Glass Cartridge (1g) rounded out the top five, indicating a strong preference for vapor pens among consumers. Notably, this month showed a significant shift in rankings, as these products were not listed in the top spots in the previous months. This trend highlights a dynamic change in consumer preferences or possibly the introduction of new products by Farmer's Friend Extracts.
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