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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Farmer's Friend Extracts concentrated 79.03% of May-2026 sales in Vapor Pens, with that category up 1.85% year over year but down 8.78% month over month, while Concentrates held 11.98% share with a 20.20% YoY lift and a 1.41% MoM gain. Tincture & Sublingual accounted for 8.94% share but fell 11.99% YoY and 14.75% MoM, and Flower was a negligible 0.04% share despite a 36.21% MoM uptick after a 93.51% YoY decline. Against a brand-level 1.64% YoY sales increase and a 5.62% YoY decline in average price to $24.03, the mix signals reliance on a large but softening Vapor Pens base alongside incremental momentum in Concentrates, implying the current growth hinge sits on cross-category balance rather than expansion in minor lines.
With Vapor Pens anchoring share but sliding 8.78% MoM, the May-2026 #10 rank in Vapor Pens in Oregon suggests sensitivity to monthly volatility, whereas the 20.20% YoY rise in Concentrates and its 1.41% MoM increase provide a stabilizer for positioning. The 11.99% YoY and 14.75% MoM pullback in Tincture & Sublingual, combined with a 93.51% YoY erosion in Flower, indicates limited diversification leverage, so maintaining rank at #10 while prices run 5.62% lower YoY points to a value-leaning stance in Vapor Pens with selective upside from Concentrates rather than broad premiumization.
Competitive Landscape
Farmer's Friend Extracts sits at rank #10 in OR Vapor Pens in May 2026, down 1 position from #9 year over year and also 1 position from February 2026’s #9, despite a prior peak at #6 in October 2025; meanwhile, Buddies advanced from #2 to #1 with 17.2% YoY sales growth and FRESHY jumped from #7 to #2 with 78.5% YoY growth, while Entourage Cannabis / CBDiscovery slid from #1 to #3 on a -27.8% YoY decline; against peers holding or gaining share such as Hellavated moving from #3 to #4 with 7.3% growth and NW Kind steady at #5 with a -3.2% YoY contraction, the one-rank YoY erosion and three-month stagnation around #9–#10 indicate Farmer's Friend Extracts is ceding relative velocity to faster risers and risks further drift from the top 5 without a catalyst.
Notable Products
Elvis Full Spectrum CO2 Cartridge (1g) posted the steepest movement in May 2026 with a -27.8% month-over-month decline while holding rank 10, contrasting with Jack Herer Full Spectrum CO2 Cartridge (1g) at rank 1 and Lollilato Full Spectrum CO2 Cartridge (1g) at rank 3. Eight of the top ten are Vapor Pens, concentrating share at ranks 1 through 5 and 7 through 10, while the lone non-pen Scoops FECO (1g) sits at rank 6 with $11,486 in sales.
This ranking stack implies Farmer's Friend Extracts is commercially weighted toward Full Spectrum CO2 Vapor Pens, with risk concentrated in SKU-specific volatility at the lower end of the top ten and upside tied to sustaining leadership at ranks 1–4.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
