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Oct-2025
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has shown notable performance across multiple product categories in Oregon. In the Concentrates category, the brand has fluctuated slightly in its rankings, moving from 18th in July 2025 to 17th in October 2025, demonstrating a modest upward trend. This is complemented by relatively stable sales figures, with a slight dip in August followed by recovery in subsequent months. However, the brand's performance is more impressive in the Tincture & Sublingual category, where it has consistently held the 2nd position from August to October 2025, indicating strong consumer preference and potentially effective market strategies. The Vapor Pens category also reflects positive momentum, with the brand climbing from 12th place in July to maintaining a 9th place ranking in September and October, suggesting a strengthening presence in this segment.
Despite these achievements, it's important to note that Farmer's Friend Extracts did not break into the top 30 brands in any other states or provinces during this period, which might indicate opportunities for expansion or areas for improvement. The brand's ability to maintain strong rankings in Oregon, particularly in the Tincture & Sublingual category, suggests a solid foundation that could be leveraged for growth in other regions. The upward trend in Vapor Pens also highlights a potential area for further investment and market penetration. Overall, while the brand's performance in Oregon is commendable, exploring new markets and enhancing brand visibility could be key strategies for sustaining long-term growth and competitiveness.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, Farmer's Friend Extracts has shown a promising upward trend in rankings over the past few months. Starting from a rank of 12th in July 2025, they have climbed to 9th place by September and maintained this position in October. This improvement in rank is indicative of a positive trajectory in sales performance, as evidenced by a consistent increase in sales figures over the same period. Notably, Oregrown and White Label Extracts (OR) have consistently held higher ranks, with Oregrown maintaining a stable position around 8th place and White Label Extracts oscillating between 6th and 8th place. Meanwhile, Echo Electuary experienced a decline from 9th to 11th place, and Sessions Cannabis Extract (OR) remained steady at 10th. This competitive movement highlights Farmer's Friend Extracts' potential to further ascend the ranks if the current growth trend continues, especially as some competitors face challenges in maintaining their positions.
Notable Products
In October 2025, Tropical Yawn CO2 Cartridge (1g) emerged as the top-performing product for Farmer's Friend Extracts, leading the Vapor Pens category with sales reaching 1769 units. Following closely, Cuban Gold Full Spectrum CO2 Cartridge (1g) and Bang Bang Full Spectrum CO2 Cartridge (1g) secured the second and third positions, respectively. Frosted Flakez Full Spectrum CO2 Cartridge (1g) and Lemon Cherry Swirl Full Spectrum Co2 Cartridge (1g) rounded out the top five. Notably, these products were not ranked in the previous months, indicating a significant surge in popularity and sales for October. This shift suggests a strong consumer preference for full-spectrum CO2 cartridges within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
