.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Farmer's Friend Extracts has shown a dynamic performance across various product categories in Oregon. In the Concentrates category, the brand experienced a notable improvement, climbing from the 19th position in June 2025 to 14th by July 2025. This upward trend signifies a positive reception in the market, especially considering the brand wasn't in the top 30 in some other states. Meanwhile, their Tincture & Sublingual category maintained a strong presence, holding steady at the 2nd and 3rd positions from April through July 2025, indicating consistent consumer demand and brand loyalty in this segment.
In the Vapor Pens category, Farmer's Friend Extracts faced a slight decline, moving from the 8th position in April 2025 to the 10th by June and July. This suggests increased competition or shifting consumer preferences within the state. Despite this, the brand's ability to stay within the top 10 highlights its resilience and market penetration. The sales trajectory across these categories reveals a mixed performance, with significant gains in Concentrates but a need for strategic adjustments in Vapor Pens to regain higher rankings. These insights provide a glimpse into the brand's competitive landscape and strategic positioning in Oregon.
Competitive Landscape
In the competitive Oregon vapor pen market, Farmer's Friend Extracts has experienced a slight decline in its ranking over the months from April to July 2025, moving from 8th to 10th position. This shift is notable as it indicates increased competition and challenges in maintaining market share. Competitors like Oregrown have shown a more stable performance, consistently ranking higher and even improving their position from 11th to 8th, which suggests a stronger market presence. Meanwhile, Echo Electuary has shown an upward trend, climbing from 12th to 9th, indicating growing consumer preference. Higher Cultures, although fluctuating, managed to surpass Farmer's Friend Extracts in June. The data suggests that while Farmer's Friend Extracts remains a significant player, it faces increasing pressure from competitors, necessitating strategic adjustments to regain its competitive edge in the Oregon vapor pen category.
Notable Products
In July 2025, the top-performing product from Farmer's Friend Extracts was the Durban Diesel Full Spectrum CO2 Glass Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 1,274 units sold. Following closely were the Candy Rain Full Spectrum CO2 Cartridge (1g) and Smashburger Full Spectrum CO2 Glass Cartridge (1g), ranking second and third, respectively. The Wonka Bars Full Spectrum CO2 Glass Cartridge (1g) and Pink Blitz Full Spectrum CO2 Glass Cartridge (1g) rounded out the top five. Compared to previous months, these products did not have recorded rankings, indicating a significant increase in popularity for July. This surge highlights a strong market presence for Farmer's Friend Extracts' Vapor Pens during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
