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Jun-2024
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has shown varied performance across different categories in Oregon. In the Concentrates category, the brand experienced a decline, slipping from the 18th position in March 2024 to falling out of the top 30 by May 2024, and remaining there in June 2024. This downward trend is concerning and indicates potential challenges in maintaining market share within this category. Conversely, the brand has maintained a strong position in the Tincture & Sublingual category, consistently holding the 2nd rank from March to June 2024. This stability suggests a loyal customer base and effective product offerings in this segment.
In the Vapor Pens category, Farmer's Friend Extracts demonstrated notable fluctuations. The brand improved from the 6th position in March 2024 to 4th in April 2024 but then saw a slight decline, dropping to the 8th position by June 2024. Despite this variability, the overall sales in this category remained robust, indicating strong consumer demand even with the rank changes. The brand's ability to stay within the top 10 in Vapor Pens highlights its competitive presence in this popular product category. These movements across categories and the state of Oregon provide valuable insights into the brand's market dynamics and areas for potential growth or improvement.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, Farmer's Friend Extracts has shown notable fluctuations in rank and sales over recent months. In March 2024, the brand was ranked 6th, climbing to 4th in April, then dropping to 5th in May, and further down to 8th in June. This volatility contrasts with the more stable performance of competitors like NW Kind, which maintained a top 5 position for most of the period before slipping to 6th in June, and Select, which experienced a steady decline from 4th to 9th place. Interestingly, Rogue Gold surged from outside the top 10 in March to 7th place in June, indicating a significant upward trend. Meanwhile, Boujee Blendz showed consistent improvement, moving from 14th to 10th place over the same period. These shifts suggest that while Farmer's Friend Extracts has had moments of strong performance, it faces stiff competition and must strategize to maintain and improve its market position amidst dynamic competitors.
Notable Products
In June 2024, Truffle Mountain CO2 Glass Cartridge (1g) secured the top spot among Farmer's Friend Extracts products with sales reaching 1471 units. Donny Burger CO2 Cartridge (1g) followed closely in second place. Green Crack Full Spec CO2 Glass Cartridge (1g) ranked third, while Wintergreen OG CO2 Cartridge (1g) and Ice Cream Cake Full Spectrum CO2 Glass Cartridge (1g) took the fourth and fifth positions, respectively. Notably, these products were not ranked in the previous months, indicating a significant surge in their popularity. This shift suggests a growing consumer preference for vapor pen products from Farmer's Friend Extracts.
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