Farmer's Friend Extracts

Data Snapshot: Apr 03, 2024
Farmer's Friend Extracts Cannabis Brand Logo
$500K+

Mar-2024

Sales

Neutral

Trend

6-Month

156

Product Count

SKUs

Farmer's Friend Extracts

Overview

Farmer's Friend Extracts, established in 2015, is a distinguished Oregon-based brand in the cannabis industry, renowned for their full-spectrum cannabis oil made using CO2 extraction method. The company boasts a diverse catalogue featuring major and minor cannabinoids, including high-quality Refined Cannabis Oil (RCO) and Full Extract Cannabis Oil (FECO2). Their niche expertise in combining people, therapeutics, and technology has allowed them to grow rapidly in the highly competitive Oregon cannabis market, focusing on offering small-batch craft cannabis extracts at affordable prices.
Markets

Farmer's Friend Extracts Locations

Product Trends

Farmer's Friend Extracts Categories

Farmer's Friend Extracts Sales

Market Insights Snapshot

Farmer's Friend Extracts Historical Sales by Category

In the competitive cannabis market of Oregon, Farmer's Friend Extracts has shown a notable performance across various categories, with a particularly strong presence in the Tincture & Sublingual and Vapor Pens categories. Their Tincture & Sublingual products have consistently held the 2nd rank from December 2023 through March 2024, indicating a stable and strong demand. This is underscored by a significant sales increase from 99,830 in December 2023 to 121,431 by March 2024. However, in the Vapor Pens category, despite being a top contender, they've experienced a slight decline, moving from the 5th position in December 2023 to the 8th by March 2024, with sales decreasing from 835,593 to 571,905 over the same period. This suggests a need to closely monitor market dynamics and consumer preferences within this category.

On the other hand, Farmer's Friend Extracts has maintained steady rankings in the Concentrates and Topical categories, though these do not showcase the same level of dominance as seen in Tincture & Sublingual. In Concentrates, they've hovered around the mid-20s in rankings, slightly improving from 23rd in December 2023 to 24th by March 2024. The Topical category has seen them consistently at the 16th rank, despite a fluctuating sales performance. This consistency in ranking, however, masks the relatively low sales figures in the Topical category, hinting at a smaller market share or lower consumer interest in this segment. The data suggests that while Farmer's Friend Extracts holds a strong position in certain categories, there are opportunities for growth and improvement in others, highlighting the importance of strategic focus and adaptation to consumer trends.

Mar-2024 Rank
Concentrates
Tincture & Sublingual
Topical
Vapor Pens
24
2
16
8
Farmer's Friend Extracts

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Oregon, Farmer's Friend Extracts has experienced a notable shift in its market position. Initially ranked 5th in December 2023, the brand saw a gradual decline, moving to 8th by March 2024. This change in rank is mirrored by a consistent decrease in sales over the same period. Competitors such as Hellavated and Mule Extracts have shown an upward trajectory in both rank and sales, with Hellavated moving up to 6th and Mule Extracts to 7th by March 2024. Notably, FRESHY and Boujee Blendz have made significant jumps in the rankings, landing in 9th and 10th respectively by March 2024, indicating a competitive market that is rapidly changing. This dynamic suggests that Farmer's Friend Extracts faces increasing competition, not only from established brands improving their market share but also from emerging brands making significant inroads in the Vapor Pens category in Oregon.

Farmer's Friend Extracts market ranking for OR Vapor Pens

Farmer's Friend Extracts

Notable Products

In March 2024, Farmer's Friend Extracts saw the Banana Rum Punch CO2 Glass Cartridge (1g) as its top-selling product, with remarkable sales figures reaching 2675 units. Following closely behind in the rankings were Modified Grapes Full Spectrum CO2 Glass Cartridge (1g) and Gas Runtz CO2 Glass Cartridge (1g), securing the second and third positions respectively. The Triple Velvet Full Spectrum CO2 Cartridge (1g) and Ghost Vapor OG CO2 Glass Cartridge (1g) rounded out the top five, showcasing a strong preference for vapor pens among consumers. Notably, all top products belong to the Vapor Pens category, indicating a dominant trend in product preference. This month marked a significant shift in rankings, as none of these products were in the top positions in the previous months, highlighting changing consumer interests or possibly strategic marketing efforts.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Banana Rum Punch CO2 Glass Cartridge (1g)
Vapor Pens
>5
>5
>5
1
Modified Grapes Full Spectrum CO2 Glass Cartridge (1g)
Vapor Pens
>5
>5
>5
2
Gas Runtz CO2 Glass Cartridge (1g)
Vapor Pens
>5
>5
>5
3
Triple Velvet Full Spectrum CO2 Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Ghost Vapor OG CO2 Glass Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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