Market Insights Snapshot
Looking at the performance of the cannabis brand Baskin (formerly Bask) in the category of Topicals, it is clear that the brand has maintained a steady presence in the top 10 brands in Nevada from July to October 2023. The brand's ranking fluctuated slightly during this period, moving from the 6th position in July to the 4th in August, before returning to the 6th position in September and October. While this shows a degree of consistency, the brand's failure to improve or even maintain its highest achieved rank might be seen as a missed opportunity.
In terms of sales, Baskin (formerly Bask) experienced a peak in August with sales totaling approximately 20,224 units. However, this was followed by a decline in September, with sales dropping to around 16,976 units. The brand managed to recover somewhat in October, with sales increasing to approximately 18,002 units. This suggests a degree of volatility in the brand's sales performance, but also indicates a potential for growth, as evidenced by the rebound in October. However, without additional data, it's difficult to determine whether this upward trend will continue.
In the Topical category within Nevada, Baskin (formerly Bask) has shown a consistent performance, maintaining its rank within the top 6 brands over the period from July to October 2023. However, it's worth noting that Baskin has faced stiff competition from brands like Mary's Medicinals, Cannabella, Avexia, and Doctor Solomon's. In particular, Avexia has shown a significant upward trend, jumping from rank 10 in September to rank 4 in October, indicating a potential threat to Baskin's position. On the other hand, Baskin has consistently outperformed Cannabella, despite the latter's slightly higher rank in August and September. While Mary's Medicinals and Doctor Solomon's have generally ranked higher than Baskin, their ranks have also fluctuated over the period, suggesting that Baskin's consistent performance could potentially give it an edge in the long run.
In October 2023, the top product from Baskin (formerly Bask) was the 'CBD/THC 1:10 Awake & Excite Transdermal Cream' which jumped from the third position in previous months to the top spot, with sales figures hitting 116 units. The 'CBD/THC 3:1 Focus & Centered Wellness Cream' maintained its second place ranking, although sales dropped from 96 units in August to 58 units in October. The 'CBD/THC 1:1 Balance & Relief Cream' moved up a spot to third place, but saw no change in sales from September to October, remaining at 36 units. The 'CBD/THC 1:3 Joy & Release Transdermal Cream' slipped from its usual first place to fourth, with sales dropping significantly to 22 units. Finally, the 'CBD/THC 1:1 Eucalyptus Balm' made its debut in the rankings at fifth place with 18 units sold.