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Jun-2024
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Overview
Market Insights Snapshot
The Real McCoy (NV) has shown varied performance across different categories and states, with notable fluctuations in rankings and sales. In the Flower category in Nevada, the brand experienced a slight improvement from March to June 2024, moving from 84th to 73rd place. However, this category's performance highlights inconsistency, as the brand did not break into the top 30 rankings, indicating room for improvement. Despite a dip in sales in April, the brand saw a significant increase in May, only to decline again in June, suggesting a volatile market presence in the Flower category.
Conversely, The Real McCoy (NV) has maintained a stronger position in the Topical category in Nevada. The brand consistently ranked within the top 10 from March to June 2024, peaking at 4th place in April. This indicates a robust performance and a solid market share in this category. There was a noticeable spike in sales in April, followed by a decline in May and June, yet the brand still managed to stay within the top 10. This sustained high ranking in the Topical category suggests that The Real McCoy (NV) has a strong foothold and consumer loyalty in this segment, contrasting with its more erratic performance in the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, The Real McCoy (NV) has experienced notable fluctuations in its rankings over the past few months. Starting at rank 84 in March 2024, it dropped slightly to 87 in April but then improved to 74 in May and 73 in June. This indicates a positive trend in its market position. However, competitors like Spiked Flamingo have consistently outperformed The Real McCoy (NV), maintaining a higher rank, peaking at 70 in June 2024. Another competitor, TRYKE, although showing a downward trend from 53 in March to 69 in June, still ranks higher than The Real McCoy (NV). Additionally, Harmony Extracts and Provisions have seen more volatile rankings, with Harmony Extracts dropping to 82 in June and Provisions not making it to the top 20 in March and June. These insights suggest that while The Real McCoy (NV) is improving, it faces stiff competition from brands that are either more stable or on a higher trajectory in the Nevada Flower market.
Notable Products
In June 2024, Permanent Marker (3.5g) maintained its position as the top-performing product for The Real McCoy (NV) with sales of 526 units. Jealousy (3.5g) saw a significant rise to the second spot, moving up from fifth place in the previous two months. Top Shelf Pain Cream (800mg CBD) ranked third, showing a steady presence in the top ranks despite a brief absence in May. Charlie Girl No. 9 (3.5g) dropped to fourth place after debuting in the third position in May. Loud Cake (3.5g) entered the rankings for the first time, securing the fifth position.
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