Market Insights Snapshot
Observing the performance of The Real McCoy (NV) in the Nevada market, there are some interesting trends to note. In the Flower category, the brand has seen a significant jump in rankings, moving from 73rd in October 2023 to 44th in November 2023. This suggests a positive upward trajectory for the brand in this category. However, it's worth noting that the brand didn't make it into the top 20 brands in the state for the Flower category, indicating a competitive market and room for improvement.
When it comes to the Tincture & Sublingual category, The Real McCoy (NV) consistently ranks in the top 20, with a peak at 12th place in October 2023. This indicates a solid performance and strong consumer preference in this category. The brand also performs well in the Topical category, consistently ranking in the top 10 brands in the state. In particular, the brand managed to secure the 4th spot in both September and November 2023, highlighting its strong presence in this category. However, the fluctuation between 4th and 9th position suggests a highly competitive market in the Topical category as well.
In the Nevada flower market, The Real McCoy (NV) has seen a significant improvement in its ranking, moving from 64th place in August 2023 to 44th in November 2023, despite a temporary dip in October. This upward trend suggests a growing customer base and increased sales, especially when compared to its competitors. For instance, BaM / Body and Mind experienced a decline in rank from 15th to 40th over the same period, while Cookies maintained a relatively stable, but lower, position in the 30s. Similarly, Remedy and Tyson 2.0 also saw their rankings drop, ending up at 45th and 48th respectively in November. This data indicates that The Real McCoy (NV) is outperforming these competitors in terms of growth and market penetration in the Nevada flower category.
In November 2023, the top-performing product from The Real McCoy (NV) was Macmo (3.5g) from the Flower category, maintaining its top position from October with a significant sales increase to 2891 units. The second best-performing product was Larry Cake (3.5g), also from the Flower category, improving its rank from its previous absence in the top ranks. Tickle Burger (3.5g) secured the third position, maintaining its rank from October. The fourth place was taken by Han Solo Burger (3.5g), dropping two positions from October. Lastly, the fifth spot was occupied by Top Shelf Pain Cream (750mg, 2oz) from the Topical category, which also experienced a rank drop from the previous month.