The Real McCoy (NV)

Data Snapshot: May 05, 2024
The Real McCoy (NV) Cannabis Brand Logo
$50K+

Apr-2024

Sales

Decline

Trend

6-Month

19

Product Count

SKUs

The Real McCoy (NV)

Overview

"The Real McCoy" is a family-owned, independent cannabis brand, stationed in Nevada, that emphasizes the production of pure, indoor-grown cannabis to support emotional and physical well-being. Delving into innovative research and development, the company has crafted its own line of nutrients to optimize purity in its products. Notably, The Real McCoy has collaborated with "CAMP," the pioneer solventless cannabis brand in Nevada, enhancing its credibility and influence in the industry.
Markets

The Real McCoy (NV) Locations

Product Trends

The Real McCoy (NV) Categories

The Real McCoy (NV) Sales

Market Insights Snapshot

The Real McCoy (NV) Historical Sales by Category

In the competitive cannabis market of Nevada, The Real McCoy (NV) has shown a varied performance across different categories. In the Flower category, the brand experienced a declining trend in rankings from January 2024, starting at 50th and slipping to 84th by April 2024. This downward trajectory, mirrored by decreasing monthly sales figures from $111,984 in January to $31,710 in April, suggests a significant drop in market share within this category. Conversely, The Real McCoy (NV) made a notable entrance in the Tincture & Sublingual category in February, securing the 5th rank with sales of $13,365, but no further ranking data is provided to track progress in the subsequent months. This mixed performance highlights the brand's potential in expanding its product line while facing challenges in maintaining its position in the highly competitive flower market.

On a brighter note, The Real McCoy (NV) has demonstrated strong and consistent performance in the Topical category, maintaining a top 10 position from January to April 2024, with rankings fluctuating slightly but recovering to the 4th position by April. The sales in this category also reflected an upward trend, peaking at $21,990 in April from an initial $15,897 in January. This consistent top-tier ranking, alongside growing sales figures, indicates a solid foothold and a positive consumer reception in the Topicals market segment. Such resilience and growth in one category, juxtaposed with the struggles in another, underscore the dynamic nature of brand performance in Nevada's cannabis landscape, where adaptability and product diversification appear key to sustaining and enhancing market presence.

Apr-2024 Rank
Flower
Tincture & Sublingual
Topical
84
4
The Real McCoy (NV)

Competitive Landscape

In the competitive Nevada flower market, The Real McCoy (NV) has experienced a notable fluctuation in its ranking and sales over the first four months of 2024. Starting the year at rank 50 in January, it saw a significant drop to rank 74 in February, a slight improvement to rank 83 in March, and a minor dip to rank 84 in April. This trajectory indicates a challenging environment for The Real McCoy (NV), especially when compared to its competitors. For instance, Sauced consistently ranked higher from January to April, despite a slight fluctuation in their positions. Meanwhile, brands like Willie's Reserve, QualCan, and Roots entered the rankings later but showed a mix of upward and downward movements, with Willie's Reserve and Roots showing a notable increase in rank in April compared to March. This competitive landscape highlights the volatile nature of the Nevada flower market, with The Real McCoy (NV) needing to strategize effectively to improve or stabilize its rank and sales amidst fluctuating competitor performance.

The Real McCoy (NV) market ranking for NV Flower

The Real McCoy (NV)

Notable Products

In April 2024, Tickle Burger (3.5g) from The Real McCoy (NV) emerged as the top-selling product with 310 units sold, marking a significant rise from its previous position as the second best-seller in March. Following closely was Top Shelf Pain Cream (750mg, 2oz), which climbed from the fifth position in March to become the second highest-selling product. The rankings reveal a notable shift, especially for Permanent Marker (3.5g), which, despite being the top seller in March, dropped to the third spot in April. Additionally, the introduction of Jealousy (3.5g) into the top five, securing the fifth position, indicates a diversifying consumer interest within The Real McCoy (NV)'s product range. These shifts underscore a dynamic market, reflecting changing consumer preferences and possibly the impact of new marketing strategies or product availability.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Tickle Burger (3.5g)
Flower
3
5
2
1
Top Shelf Pain Cream (750mg, 2oz)
Topical
>5
4
5
2
Permanent Marker (3.5g)
Flower
4
1
1
3
Top Shelf Pain Cream (800mg CBD)
Topical
>5
>5
3
4
Jealousy (3.5g)
Flower
>5
3
>5
5
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