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Sep-2024
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Overview
Market Insights Snapshot
BeachGrass Topicals has shown a dynamic performance in the Topical category within the state of Massachusetts. Over the summer months, the brand experienced a fluctuation in its ranking, starting at 10th place in June 2024, climbing to 5th place by August, before settling back to 9th in September. This movement indicates a competitive positioning within the market, with a notable peak in August when the brand achieved its highest rank. Despite the drop in September, BeachGrass Topicals maintained a presence in the top 10, which underscores its resilience and appeal in the Massachusetts Topical market.
Interestingly, the sales trajectory of BeachGrass Topicals in Massachusetts mirrored its ranking fluctuations, with a significant increase in sales from June to August. The brand's sales more than doubled during this period, suggesting successful marketing strategies or seasonal demand spikes. However, a sharp decline in sales was observed in September, aligning with its drop in rank. This pattern highlights the volatility in consumer preferences or external factors affecting sales. It's worth noting that BeachGrass Topicals did not appear in the top 30 brands in any other states or categories during these months, which could be a point of concern or an opportunity for expansion beyond Massachusetts.
Competitive Landscape
In the Massachusetts topical cannabis market, BeachGrass Topicals has demonstrated notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In June 2024, BeachGrass Topicals was positioned at rank 10, but it climbed to rank 5 by August, indicating a significant surge in popularity and sales, before dropping back to rank 9 in September. This rise and fall in rank suggests a competitive tussle with brands like Avexia, which maintained a steady presence in the top 10, and Doctor Solomon's, which also experienced fluctuations but ended September at rank 6. Meanwhile, Wellman Farm showed a steady improvement, closing September at rank 8, just ahead of BeachGrass Topicals. The data indicates that while BeachGrass Topicals had a peak in August, maintaining a consistent top position remains a challenge amidst strong competition, highlighting the importance of strategic marketing and product differentiation in this evolving market.
Notable Products
In September 2024, the top-performing product from BeachGrass Topicals was the CBD/THC 1:1 Skin Loving Salve (250mg CBD, 250mg THC) in the Topical category, maintaining its number one rank for four consecutive months despite a sales figure of 161 units, which is a decrease from the previous month. The CBD/THC 1:1 Sweet Frankie Lotion Bar (125mg CBD, 125mg THC) also retained its second position consistently from June to September. This stability in rankings suggests a strong customer preference for these products. The sales figures for the Sweet Frankie Lotion Bar showed a gradual increase, indicating a steady rise in popularity. Overall, the product rankings have remained unchanged, highlighting consistent consumer demand for these topicals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
