Market Insights Snapshot
In the state of Massachusetts, The Heirloom Collective showed a stable performance in the Concentrates category, maintaining a position within the top 20 from August to November 2023. The brand's ranking fluctuated slightly, peaking at 17th in September, then settling at 18th in November. The Edibles category saw a more dynamic shift, with the brand climbing from a rank of 31 in August to 19 in October, before dropping back to 25 in November. This indicates a positive trend in the brand's market penetration in this category, despite the slight dip at the end of the period.
The Heirloom Collective's performance in the Flower category showed a significant improvement, moving up from a rank of 43 in August to 27 in September and October. However, it's worth noting that the brand did not manage to break into the top 20 in this category. The Pre-Roll category followed a similar pattern, with the brand improving its rank from 34 in August to 24 in October, but falling to 32 in November. The Topical category saw the brand consistently in the top 20, although there was a downward trend in ranking over the period. Lastly, the Vapor Pens category was a challenging one for The Heirloom Collective, with the brand consistently ranking outside the top 20.
In the Flower category within Massachusetts, The Heirloom Collective has seen a fluctuating performance over the months of August to November 2023. While the brand has not made it into the top 20 during this period, it has shown a notable increase in rank from 43rd in August to 27th in September, maintaining this position in October before slipping slightly to 32nd in November. In comparison, Garden Remedies has experienced a drop in rank from 23rd to 35th, while Smyth Cannabis Co. and Green Gold Group have remained fairly stable, and In House has consistently ranked higher than The Heirloom Collective. In terms of sales, The Heirloom Collective has seen a peak in September, with a subsequent decline, a trend also observed in its competitors, albeit at different rates and scales.
In November 2023, the top-performing product for The Heirloom Collective was the 'Kitchen Sink Pre-Roll (0.8g)' with sales reaching 6731 units. This product has consistently held the top spot since August 2023. Following closely in second place was the 'Kitchen Sink (3.5g)', which also maintained its position from the previous months. The 'Georgia Peach Pre-Roll (0.8g)', which was not listed in October, made a strong comeback, ranking third. Lastly, two new entrants to the top five list were the 'Kitchen Sink Pre-Roll 5-Pack (2.5g)' and the 'Georgia Peach (3.5g)', ranking fourth and fifth respectively.