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Dec-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand maintained a steady position, ranking 10th in both September and October 2025, before experiencing a slight dip to 11th in November, followed by a notable improvement to 8th in December. This fluctuation is reflected in their sales numbers, which peaked in December. Meanwhile, in the Edibles category, The Heirloom Collective struggled to enter the top 30, managing only to climb from 39th in September to 38th in November, before dropping to 48th in December. This indicates a challenging market presence in this segment, contrasting with their stronger performance in others.
In the Flower category, The Heirloom Collective demonstrated significant upward momentum, moving from 83rd place in September to a solid 50th by December. This improvement suggests a growing consumer interest or strategic shifts that bolstered their standing. Pre-Rolls also saw a positive trajectory, with the brand advancing from 60th to 34th over the same period, highlighting a consistent increase in demand. However, their performance in Vapor Pens was more erratic, with rankings fluctuating between 74th and 86th, suggesting potential volatility or competitive pressures in this segment. Despite these challenges, the brand's overall growth in key categories suggests a strategic focus on areas with higher consumer engagement.
Competitive Landscape
In the competitive landscape of the Massachusetts Flower category, The Heirloom Collective has shown a significant upward trajectory in its ranking, moving from 83rd place in September 2025 to 50th place by December 2025. This improvement in rank is indicative of a positive trend in sales, as evidenced by a consistent increase from $121,224 in September to $256,233 in December. In contrast, competitors like Old Pal and Mass Alternative Care (MAC) have experienced fluctuations, with Old Pal dropping from 36th to 45th and MAC from 37th to 48th over the same period. Meanwhile, Khalifa Kush and Standard Farms have remained relatively stable, though still trailing behind The Heirloom Collective in terms of rank improvements. This data suggests that The Heirloom Collective's strategic initiatives may be effectively capturing market share from its competitors, positioning it as a brand to watch in the Massachusetts Flower market.
Notable Products
In December 2025, the top-performing product from The Heirloom Collective was the Kitchen Sink Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one position from September and October after a brief dip to second place in November, with sales reaching 4207 units. The Kitchen Sink (3.5g) in the Flower category rose to the second spot, having consistently improved its rank from third place in October and November. Peanutbutter Lady (3.5g), also in the Flower category, debuted impressively at the third position, indicating strong market acceptance. Three Suns (3.5g) and Aqua Pre-Roll (1g) followed, securing fourth and fifth ranks respectively, marking their first appearances in the top five. These shifts suggest a dynamic change in consumer preferences towards Flower products, alongside the enduring popularity of Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
