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Dec-2024
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Overview
Market Insights Snapshot
The Heirloom Collective has demonstrated a varied performance across different product categories in Massachusetts. In the Concentrates category, the brand maintained a relatively stable presence, ranking consistently within the top 10 throughout the last quarter of 2024, though it saw a slight dip from 6th to 8th place by December. This indicates a strong foothold in this category, supported by a notable increase in sales in October before experiencing a modest decline by December. In contrast, the Edible category showed less stability, with rankings fluctuating and ultimately dropping to 48th place in December, suggesting challenges in maintaining a competitive edge in this market segment.
In the Flower category, The Heirloom Collective faced significant volatility, with rankings plummeting from 58th in October to 100th by December. This sharp decline could reflect increased competition or changing consumer preferences. Meanwhile, in the Pre-Roll category, the brand experienced a decline from 44th to 64th place by December, indicating potential areas for improvement. Interestingly, The Heirloom Collective entered the Topical category in December, debuting at 8th place, which could signal a strategic expansion into new product lines. This move might present new opportunities for growth, especially if they can leverage their existing brand recognition and adapt to consumer demands effectively.
Competitive Landscape
In the Massachusetts concentrates market, The Heirloom Collective has demonstrated a relatively stable performance, maintaining a consistent presence in the top 10 throughout the last quarter of 2024. Despite a slight dip from 6th place in October to 8th place in December, The Heirloom Collective has managed to outperform brands like Cloud Cover (C3) and Rave, which have shown more volatility in their rankings. Notably, DRiP (MA) and Haze Extracts have seen upward momentum, with DRiP climbing from 12th in September to 7th in December, and Haze Extracts improving from 12th in October to 6th by December. This competitive landscape suggests that while The Heirloom Collective has maintained a strong market position, the increasing competition from these emerging brands could pose a challenge, potentially impacting future sales and necessitating strategic adjustments to sustain its market share.
Notable Products
In December 2024, The Heirloom Collective's top-performing product was Kitchen Sink Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales at 1811 units. Following closely were Manifestation Pre-Roll (1g) and Orange Crush Pre-Roll (0.75g), securing the second and third spots respectively. Mana Budder (1g) and PBJ Sugar Wax (1g) from the Concentrates category rounded out the top five. Notably, these products had no prior rankings in the preceding months, indicating a significant rise in popularity or availability in December. This shift suggests a strong market response to the newly introduced or promoted products during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
