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Oct-2026
Sales
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The Heirloom Collective is stocked at 77 licensed dispensaries across Massachusetts, with the deepest coverage in Fall River, Quincy, Boston, Lowell, and Pittsfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, The Heirloom Collective concentrated 37.11% of sales in Flower and 31.33% in Pre-Roll, with Concentrates at 17.46%, Edible at 9.51%, and Vapor Pens at 4.58%; this mix shifted as Flower declined month over month by 2.70% while Pre-Roll rose 8.66%. Year over year, the engine was broad-based: Flower grew 36.49% YoY and Pre-Roll 39.40% YoY, while Concentrates advanced 22.07% YoY and Edible 29.80% YoY; Vapor Pens contracted 6.76% YoY despite a 1.26% MoM uptick. Average price fell 4.22% YoY to $11.75 alongside a 45.39% MoM surge in Concentrates and a 3.93% MoM lift in Edible, indicating volume-led gains rather than price expansion. With Flower ranked 50th in Massachusetts and Flower’s MoM softness paired with Pre-Roll’s MoM strength, the pattern implies reliance on Pre-Roll and Concentrates to offset near-term Flower drag while maintaining a Flower-led identity by share.
The combination of a 36.49% YoY increase in Flower and a 39.40% YoY increase in Pre-Roll, alongside a 4.22% YoY price decrease, points to a volume-acquisition posture that can sustain share in value-sensitive segments while using Concentrates’ 45.39% MoM spike to test premium adjacencies. With Vapor Pens down 6.76% YoY but up 1.26% MoM and Flower holding a 37.11% share despite a 2.70% MoM dip, the brand’s elasticity suggests price-led conversion in Flower/Pre-Roll and momentum in Concentrates as a margin hedge. Given the 50th rank in Massachusetts Flower and Pre-Roll’s 8.66% MoM lift, the implication is to anchor positioning around high-frequency inhalable formats while using Concentrates’ faster MoM growth to climb the rank ladder without overreliance on price cuts.
Competitive Landscape
The Heirloom Collective is ranked #50 in MA Flower in October 2026, a 17-place improvement from #67 year over year, but down 4 spots from its #46 peak in August 2026; over the last three months it slipped 9 ranks from #59 to #50, while category leaders moved in opposite directions as Perpetual Harvest climbed from #5 to #1 with 130.37% YoY sales growth and High Supply / Supply fell from #2 to #5 with a -19.77% YoY decline. Against mid-tier movers, Root & Bloom advanced from #7 to #4 on 26.44% YoY growth while Simply Herb slipped from #1 to #3 with -16.86% YoY sales, indicating that The Heirloom Collective’s rank recovery is outpacing last year’s position but trailing the acceleration needed to close the gap with ascending competitors.
Notable Products
The Heirloom Collective leans on a concentrated core, with the top 10 items generating 41.7% of October 2026 sales and Kitchen Sink (3.5g) alone at 10.4%. New launches account for 15.8% of sales, led by Pineapple Express Budder (1g), so most of its sales ride on a relatively tight set of staples with a smaller boost from recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
