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Jul-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has shown notable performance in the Concentrates category in Massachusetts. The brand maintained a strong presence, fluctuating between the 6th and 13th spots from April to July 2025. Despite a dip to 13th place in June, they rebounded back to 6th in July, which reflects resilience and a potential strategic adjustment to regain market share. This volatility in rankings, accompanied by substantial sales figures, suggests that The Heirloom Collective is a significant player in the Massachusetts Concentrates market, navigating the competitive landscape effectively.
In contrast, the brand's performance in other categories such as Edibles and Pre-Rolls in Massachusetts indicates room for improvement. The Heirloom Collective did not break into the top 30 for Edibles, consistently ranking in the low 40s, which might signal a need for innovation or marketing efforts in this segment. Similarly, while they showed some progress in Pre-Rolls, climbing from 85th in April to 76th by July, they still remained outside the top 30. The Vapor Pens category also saw them drop out of the top 30 in June, though they managed to return to 76th by July. These insights highlight areas where The Heirloom Collective could focus their efforts to enhance their market position across different product lines.
Competitive Landscape
In the Massachusetts concentrates market, The Heirloom Collective has experienced fluctuating rankings over recent months, indicating a volatile competitive landscape. In April 2025, The Heirloom Collective was ranked 6th, but it dropped to 7th in May and further to 13th in June, before recovering to 6th in July. This pattern suggests challenges in maintaining consistent market presence amidst strong competition. Notably, Bountiful Farms consistently held a top 4 position, indicating a stable and strong market presence, while Cultivators Classic maintained a steady rank around 5th, except for a dip in June. HAZE showed a similar pattern of fluctuation, peaking at 5th in June but dropping to 7th by July. Meanwhile, Harbor House Collective improved its position from 15th in May to 8th in July, showcasing a positive trend. The Heirloom Collective's recovery in July suggests potential for regaining market share, but the brand needs to address the factors contributing to its mid-year decline to ensure sustained growth and competitiveness.
Notable Products
In July 2025, The Heirloom Collective's top-performing product was the Kitchen Sink Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking for three consecutive months with a sales figure of 2264 units. The THC/CBN 1:1 Sleep Cube Gummies 20-Pack (100mg THC, 100mg CBN) rose to second place in the Edible category, showing a significant increase in sales to 1030 units compared to previous months. Meanwhile, the Orange Kush Cake Pre-Roll (1g) debuted strongly in third place in the Pre-Roll category. The Mana Pre-Roll (1g) dropped to fourth place in July, after having fluctuated in rankings over the past months. Lastly, the Slap n' Tickle Live Diamonds in Sauce (1g) made its entry into the top five, securing the fifth spot in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
