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Sep-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has shown notable performance in the Massachusetts market, particularly in the Concentrates category. Over the summer months, the brand made a significant leap, moving from 17th place in June to securing a spot in the top 10 by July, where it maintained its position through September. This upward movement is indicative of a strong market presence and potentially a growing consumer preference for their products in this category. In contrast, the Edible category has seen a more static performance, with the brand hovering around the 40th position, which suggests room for growth or a need for strategic adjustments to enhance their ranking.
In other categories, such as Flower and Pre-Roll, The Heirloom Collective's performance has been mixed. The Flower category saw the brand breaking into the top 100 only in August, with an improvement by September, suggesting a positive trend but still highlighting a need for greater market penetration. The Pre-Roll category, however, showcased a more dynamic change, with the brand climbing from 88th place in August to a more competitive 58th place by September. This suggests a successful strategy in enhancing their Pre-Roll offerings. Meanwhile, the Vapor Pens category witnessed a steady improvement, moving from 80th in July to 68th in September, indicating a growing acceptance and possibly an expanding consumer base. However, the absence of ranking in some months across categories highlights areas that could benefit from increased focus and strategic initiatives.
Competitive Landscape
In the Massachusetts Pre-Roll category, The Heirloom Collective has experienced a significant fluctuation in its market rank over the past few months. Notably, the brand improved its position from 88th in August 2025 to 58th in September 2025, indicating a positive trend in sales performance. This upward movement contrasts with competitors like Mass Alternative Care (MAC) and NEA (Northeast Alternatives), which have maintained relatively stable ranks, with NEA consistently performing better than The Heirloom Collective. Meanwhile, Strane and Sparq Cannabis Company have shown some volatility, but not as pronounced as The Heirloom Collective's recent surge. This improvement for The Heirloom Collective suggests a potential shift in consumer preference or successful marketing strategies that have enhanced its visibility and appeal in the competitive Massachusetts market.
Notable Products
In September 2025, Kitchen Sink Pre-Roll (1g) maintained its top position as the best-selling product for The Heirloom Collective, showing a notable sales figure of 4244 units. Reserve - Black Lime Pre-Roll (1g) climbed to the second spot from third place in August, with impressive sales growth. Manifestation Pre-Roll (1g) entered the rankings for the first time, securing the third position with significant sales numbers. Archetype (3.5g) and Archetype Pre-Roll (1g) debuted at fourth and fifth places, respectively, indicating strong consumer interest in new flower and pre-roll products. The consistent performance of Kitchen Sink Pre-Roll (1g) highlights its continued dominance in the pre-roll category over several months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
