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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, The Heirloom Collective’s mix tilted further toward inhalables, with Flower at 39.17% share and up 198.82% year over year while gaining 16.68% month over month, and Pre-Roll at 35.18% share with 100.10% year-over-year growth and a 20.85% month-over-month lift; together these two categories now comprise 74.35% of sales. Edible held 14.16% share with 72.99% year-over-year growth but slipped 6.40% month over month, while Concentrates fell to 8.24% share with a 30.33% year-over-year decline and a 15.48% month-over-month drop; Vapor Pens contracted to 3.25% share with a 49.61% month-over-month decline despite a 4.30% year-over-year increase. With overall brand sales up 85.80% year over year alongside an 11.66% decrease in average price, the pattern implies volume-led expansion centered on Flower and Pre-Roll while higher-ticket segments are retreating.
These shifts reposition The Heirloom Collective toward value-accessible inhalables: Flower’s 198.82% year-over-year surge and 16.68% month-over-month gain, coupled with Pre-Roll’s 100.10% year-over-year and 20.85% month-over-month increases, suggest an emphasis on throughput and basket entry, while the 11.66% year-over-year price decline supports trade-down or multipack adoption. The simultaneous 30.33% year-over-year and 15.48% month-over-month declines in Concentrates and the 49.61% month-over-month contraction in Vapor Pens indicate reduced exposure to premium discretionary use, implying near-term rank stability in Flower (currently rank 56 in Massachusetts) will depend on sustaining price-supported velocity rather than mix diversification.
Competitive Landscape
The Heirloom Collective sits at rank #56 in June 2026, improving 55 positions from #111 year over year, while its three-month position shifted from #60 to #56 and remains two slots below its peak of #54 set in November 2025; meanwhile, Farmer's Cut advanced from #3 to #1 and Root & Bloom jumped from #16 to #5 as their category shares expanded alongside a 158.9% YoY sales increase for Root & Bloom. Compared with Simply Herb, which slipped from #1 to #2 on a -1.6% YoY sales change, The Heirloom Collective’s 55-rank YoY climb outpaces peers moving within the top five but still leaves a 51-rank gap to the leader; this pattern implies a recovery phase where gains are consistent but require sustained share capture to convert mid-table momentum into top-tier placement.
Notable Products
Reserve - Black Lime Pre-Roll (1g) posted the steepest decline in June 2026 at -22.8% and fell to rank 10, while Orange Crush Pre-Roll (0.75g) slid -8.5% to rank 9. In contrast, Kitchen Sink Pre-Roll (1g) rose 36.6% to hold rank 1 and Grape Pie Bx1 Pre-Roll (1g) gained 25.9% at rank 3, and at least six of the top ten are Pre-Roll SKUs. The push-pull between a -22.8% retreat at the bottom of the Pre-Roll set and a 36.6% surge at the top implies an intentional tilt toward fewer, higher-velocity Pre-Roll winners to concentrate share.
Classic Cubes 20-Pack (100mg) advanced 29.3% to rank 6, while Sour Blueberry Cube Gummies 20-Pack (100mg) dipped -4.8% at rank 8, with the former contributing $17,053 in June 2026. Peanut Butter Lady Pre-Roll (1g) rose 22.5% to rank 7 as Three Suns Pre-Roll (1g) entered at rank 2 with no comparable month, reinforcing a rank spread where positions 1, 2, 3, 5, 7, 9, and 10 are Pre-Rolls. The simultaneous 29.3% lift in a core edible and broad Pre-Roll occupancy across seven of the top ten points to a portfolio emphasizing inhalable dominance while keeping one or two scalable edible anchors for balance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
