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Oct-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has demonstrated a mixed performance across various product categories in Massachusetts. In the Concentrates category, the brand maintained a strong presence, consistently ranking within the top 10, experiencing a slight dip in August and September but recovering to 9th place by October. This indicates a resilient market position despite fluctuations in sales, which saw a notable peak in October. Conversely, their Edible products failed to break into the top 30, maintaining a relatively static position just outside this range. This suggests that while there is some movement, the brand's Edibles have not yet achieved significant traction compared to their other offerings.
Meanwhile, The Heirloom Collective's Flower category saw a remarkable upward trend. Starting from outside the top 30 in July, the brand climbed to 65th place by October, reflecting a significant improvement in market penetration. This positive trajectory indicates a growing consumer preference or effective marketing strategies in this category. The Pre-Roll category also showed impressive gains, moving from 86th to 56th place over the same period. However, the Vapor Pens category experienced volatility, with rankings fluctuating and ultimately returning to their initial position by October, suggesting challenges in maintaining consistent market appeal in this segment.
Competitive Landscape
In the Massachusetts flower category, The Heirloom Collective has demonstrated a notable upward trajectory in terms of rank and sales from July to October 2025. Initially absent from the top 20 in July, The Heirloom Collective surged to the 65th position by October, indicating a significant improvement in market presence. This upward trend contrasts with competitors such as Cloud Cover (C3), which experienced a decline in rank from 62nd to 69th, and Khalifa Kush, which remained relatively stable around the 58th position but with a slight dip in sales. Meanwhile, Four20 showed fluctuations, peaking at 54th in September before settling at 60th in October. The Heirloom Collective's consistent sales growth, culminating in a substantial increase by October, suggests a strengthening brand appeal and competitive edge in the Massachusetts market, potentially attracting more consumer interest and loyalty compared to its peers.
Notable Products
In October 2025, the top-performing product from The Heirloom Collective was Kitchen Sink Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales reaching 3812 units. The newly emerged Strawberry Thai Pre-Roll (1g) secured the second position with significant sales of 3186 units, marking its debut in the rankings. Kitchen Sink (3.5g) in the Flower category claimed the third spot, showing a strong entrance into the top ranks. Manifestation Pre-Roll (1g) slipped from third to fourth place, indicating a slight decline in sales compared to previous months. Black Garlic Pre-Roll (0.8g) rounded out the top five, highlighting its steady performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
