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Aug-2024
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Overview
Market Insights Snapshot
The Heirloom Collective has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand experienced a notable fluctuation in rankings, moving from 13th place in May 2024 up to 7th in June, then dropping to 20th by August. This indicates a volatile market presence, with a significant peak in June but a subsequent decline. The Edible category presents a different story; The Heirloom Collective did not make it into the top 30 for May and June, and even though it managed to break into the rankings in July and August, it remained relatively low at 39th and 38th places, respectively. This suggests a struggle to gain a strong foothold in the Edible market in Massachusetts.
Examining the Flower category reveals that The Heirloom Collective was not ranked in May and July 2024, but managed to secure the 96th spot in June and climbed to 79th in August, indicating some improvement over the summer months. The Pre-Roll category shows a more stable performance, with the brand ranking consistently around the 40th mark, except for a brief dip to 51st in July before rebounding to 34th in August. In the Topical category, The Heirloom Collective demonstrated a strong and consistent presence, maintaining top 10 rankings throughout the months, peaking at 5th place in June. This suggests that while the brand faces challenges in certain categories, it has a strong and growing presence in others, particularly Topicals.
Competitive Landscape
In the Massachusetts Pre-Roll category, The Heirloom Collective has experienced notable fluctuations in its rank over the past few months, indicating a competitive and dynamic market landscape. In May 2024, The Heirloom Collective was ranked 40th, maintaining this position in June before dropping to 51st in July, and then rebounding to 34th in August. This volatility suggests that while The Heirloom Collective has a strong presence, it faces stiff competition from brands like Garcia Hand Picked, which consistently improved its rank from 46th in May to 35th in August, and Lazy River Products, which climbed from 37th to 32nd over the same period. Additionally, Shaka Cannabis Company showed a strong performance, although it saw a dip in August. These trends highlight the importance for The Heirloom Collective to continuously innovate and adapt its strategies to maintain and improve its market position amidst fierce competition.
Notable Products
In August 2024, the top-performing product for The Heirloom Collective was Kitchen Sink Pre-Roll (0.8g), maintaining its first-place ranking from previous months with a notable sales figure of 6000 units. Slap N Tickle Pre-Roll (0.8g) climbed to second place, showing a significant increase from its previous third-place ranking in June 2024, with sales reaching 3169 units. Kitchen Sink Pre-Roll 5-Pack (2.5g) moved up to third place from its second-place position in July 2024. The THC/CBN 1:1 Sleep Cube Gummies 20-Pack (100mg THC, 100mg CBN) debuted in fourth place with sales of 1274 units. Kitchen Sink (3.5g) entered the rankings in fifth place, indicating a successful launch with sales of 1162 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
