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Nov-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has shown a notable performance in the Massachusetts market, particularly in the Flower category. Over the months from August to November 2025, the brand has made significant strides, moving from a rank of 92 in August to 52 by November. This upward trajectory is indicative of a growing consumer preference and possibly improved product offerings or marketing strategies within this category. In contrast, the Edible category has seen stability with minimal fluctuations, maintaining a position just outside the top 30, which suggests a consistent, albeit limited, market presence.
In the Concentrates category, The Heirloom Collective has maintained a steady position at rank 10 for the consecutive months from August to November 2025, reflecting a strong foothold in this segment. However, the Vapor Pens category presents a more volatile performance, with rankings fluctuating from 77 in August, dipping to 90 in October, and then recovering to 70 by November. This inconsistency might point to challenges in maintaining consumer interest or competition within the category. The brand's absence from the top 30 in several categories should be a point of concern, as it highlights areas where market penetration could be improved.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, The Heirloom Collective has shown a notable upward trajectory in its ranking over the past few months, moving from 92nd place in August 2025 to 52nd place by November 2025. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by a steady increase in sales figures over the same period. In contrast, competitors like Kynd Cannabis Company have experienced a significant decline, dropping from 5th place in August to 56th place by November, reflecting a sharp decrease in sales. Similarly, Mass Alternative Care (MAC) saw fluctuating ranks, ending at 48th in November, while Cloud Cover (C3) improved to 51st place, suggesting a competitive but volatile market. The Heirloom Collective's consistent rise amidst these shifts highlights its growing presence and potential to capture more market share in the Massachusetts flower category.
Notable Products
In November 2025, the top-performing product for The Heirloom Collective was Rainbow (3.5g) from the Flower category, which secured the first position with notable sales of 5107 units. Kitchen Sink Pre-Roll (1g) maintained its strong performance, dropping slightly from the top spot to second place, with sales of 4027 units. Slap N Tickle Pre-Roll (1g) emerged as a new contender, ranking third with sales of 3141 units. Kitchen Sink (3.5g) in the Flower category saw a slight dip, moving from third in October to fourth in November. Grapes Pre-Roll (1g) rounded out the top five, marking its entry into the rankings.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
