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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Heirloom Collective concentrated 35.96% of sales in Flower with a 577.37% year-over-year increase but a 4.52% month-over-month decline, while Pre-Roll held 30.45% share with 150.59% YoY growth and a 0.44% MoM dip. Edible rose to 15.02% share on 59.00% YoY growth and a 34.17% MoM surge, contrasting with Concentrates at 11.30% share, down 50.72% YoY and 22.40% MoM. Vapor Pens accounted for 7.28% share with 1.94% YoY growth and a 3.33% MoM decline, and the average price fell 20.21% YoY to $13.08 as overall brand sales grew 75.51% YoY. This mix implies the brand is leaning into inhalables for scale while reallocating momentum toward Edible to offset double-digit MoM and YoY contractions in Concentrates.
The category shifts suggest a volume-led positioning anchored by Flower and Pre-Roll, where large YoY gains of 577.37% and 150.59% coincide with price compression of 20.21% YoY, indicating elasticity the brand is using to expand reach. The contrasting 34.17% MoM lift in Edible against a 22.40% MoM drop in Concentrates signals a pivot toward accessible, lower-barrier formats as a hedge against volatility in higher-priced extracts, while a modest 1.94% YoY increase and 3.33% MoM dip in Vapor Pens points to maintenance rather than expansion. With Flower ranked 61 in Massachusetts, the path forward implies share capture via price-led Flower velocity, complemented by Edible growth to stabilize mix risk from declining Concentrates.
Competitive Landscape
The Heirloom Collective ranks #61 in MA Flower in May 2026, improving 106 positions from #167 year over year, and advancing 13 spots from #74 in February 2026 while still 7 places below its peak of #54 reached in November 2025; in contrast, Farmer's Cut sits at #1 after rising from #3 with 25.3% year-over-year sales growth, and Simply Herb holds #2 after slipping from #1 amid a 17.5% decline. This placement, combined with upward momentum versus three months ago and a gap from the prior peak, implies a recovery phase where share is being regained but sustained gains are needed to convert mid-tier advances into top-50 stability.
Notable Products
Kitchen Sink Pre-Roll (1g) set the tone in May 2026 with a rank of 1 and a month-over-month gain of 30.2%, outpacing Reserve - Black Lime Pre-Roll (1g) at rank 3 with +18.7% and Grape Pie Bx1 Pre-Roll (1g) at rank 4 with +23.4%. With four of the top ten in the Pre-Roll category and two of those posting double-digit MoM increases, the mix tilts toward combustion formats rather than Edibles, where Pink Lemonade Cubes Gummies 20-Pack (100mg) rose only 5.5% at rank 6 and THC/CBN 1:1 Sleep Cube Gummies 20-Pack (100mg THC, 100mg CBN) held rank 10 without a reported change. The concentration of high-ranking Pre-Rolls coupled with faster MoM velocity versus Edibles implies The Heirloom Collective is consolidating demand around ready-to-smoke SKUs, positioning assortment and promotions to lean into Pre-Roll leadership while Edibles play a secondary, steady role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
