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Apr-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has shown a notable performance in the Massachusetts market, particularly within the Concentrates category. Over the first four months of 2025, the brand maintained a strong presence, fluctuating slightly but consistently ranking within the top 12. This stability is underscored by a peak in March, where they achieved a rank of 9, indicating a positive reception and sustained demand for their products. In contrast, their performance in the Edible category has not broken into the top 30, suggesting room for growth or reevaluation of their offerings in this segment.
In the Pre-Roll category, The Heirloom Collective has experienced a decline in rankings from January to April, falling from 45 to 98. This downward trend could signal increased competition or changing consumer preferences within Massachusetts. Meanwhile, their presence in the Vapor Pens category has been inconsistent, with a notable absence from the top 30 in February. However, they rebounded to 64 in March, indicating potential volatility or strategic adjustments. These shifts suggest that while The Heirloom Collective has a foothold in certain segments, there are opportunities for strategic improvements to enhance their market position further.
Competitive Landscape
In the Massachusetts concentrates market, The Heirloom Collective has shown a dynamic performance, with its rank fluctuating between 9th and 12th place from January to April 2025. Notably, Local Roots consistently outperformed The Heirloom Collective, maintaining a steady position in the top 10, while Cloud Cover (C3) experienced a slight decline, dropping from 8th to 11th place. Meanwhile, Harbor House Collective showed a positive trend, moving up from 11th to 9th place, surpassing The Heirloom Collective by April. Interestingly, Theory Wellness made a significant leap from 24th to 12th place in April, indicating a potential threat as they closed in on The Heirloom Collective's position. These shifts highlight the competitive nature of the market and suggest that The Heirloom Collective needs to strategize to maintain and improve its standing amidst strong contenders.
Notable Products
In April 2025, the top-performing product for The Heirloom Collective was Orange Crush Pre-Roll (0.75g) in the Pre-Roll category, climbing to the number one rank with sales of 846 units. The THC/CBN 1:1 Sleep Cube Gummies 20-Pack (100mg THC, 100mg CBN) secured the second spot, showing a notable rise from the fifth position in March. Grapes Pre-Roll (1g) made its debut at third place, indicating strong market entry. Kitchen Sink Pre-Roll (1g), previously a leading product in January and February, slipped to fourth place in April. Orange Kush Cake Pre-Roll (1g) entered the rankings at fifth, showcasing a diverse range of successful products for the brand this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
