Market Insights Snapshot
In the Colorado market, the cannabis brand Betty has shown a consistent performance in the Beverage category, maintaining a position in the top 20 throughout the period from August to November 2023. Despite a slight dip in sales in October 2023, the brand managed to recover in November, highlighting its resilience in this category. However, in the Edible category, Betty did not appear in the top 20 brands after August, indicating a need for improvement in this area.
On a more positive note, Betty has demonstrated a strong presence in the Topical category in Colorado. The brand consistently ranked within the top 10 from August to November 2023, even improving its position from 10th to 8th in October. Despite a decrease in sales in November, the brand's consistent top 10 ranking demonstrates its solid standing in this category. These trends provide valuable insights into Betty's performance across different cannabis categories in the Colorado market.
In the Colorado Topical category, Betty has shown a fluctuating performance in terms of rank and sales from August to November 2023. Betty's rank improved from 10th in August to 8th in October, but fell back to 10th in November, indicating a level of volatility in its market position. In comparison, ioVia maintained a higher rank throughout the period, but also experienced a gradual drop from 6th to 8th. Green Cross Colorado and Nove Luxury Chocolate showed similar fluctuations, but generally held lower ranks than Betty. Aliviar, on the other hand, consistently ranked close to Betty, suggesting a close competition between the two brands. The absence of rank for any brand in a given month indicates that they were not in the top 20 brands for the Topical category in Colorado that month.
In November 2023, Betty's top-performing product was the 'CBD:THC CBG:CBN 4:2:1:1 Vanilla Love Potion Body Oil' with 118 units sold. This product maintained its high performance, having ranked first in September and second in August and October. The 'CBD:THC:CBG:CBN 4:2:1:1 Original Love Potion Intimacy Oil' ranked second in November, falling from the first place it held in October. Interestingly, the 'CBD/THC/CBG Warming Ginger and Cabbage Body Balm' improved its ranking from fifth in October to third in November. The 'CBD/THC 1:2 Pink Himalayan Mocktail Rim Salt' and 'CBD/CBG/THC 50:10:1 Ginger Rose Detox Bath Soak' rounded out the top five, with the latter experiencing a drop from a previous ranking of fifth in September.