Betty

Data Snapshot: May 05, 2024
Betty Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

5

Product Count

SKUs

Betty

Overview

Betty's, a physician-led, women-founded cannabis brand, distinguishes itself with its full spectrum cannabis-infused fruit chews, uniquely handcrafted with organic fruits and veggies. Promoting cannabis wellness and endocannabinoid balance, Betty's embraces conservation by primarily using family-grown ingredients and emphasizing a vital, joyful femininity. The brand, recognized for its popularity and reliability, also includes diverse products like the long-lasting sativa-dominant hybrid, Black Betty, reaffirming Betty's as a multifaceted, mindful contender in the cannabis industry.
Markets

Betty Locations

Product Trends

Betty Categories

Betty Sales

Market Insights Snapshot

Betty Historical Sales by Category

In the topical category within the Colorado market, Betty has shown a notable performance trajectory over the early months of 2024. Entering the rankings at 10th place in February without a prior position in January indicates a significant leap into consumer visibility and preference in this category. This movement is underscored by a reported sales figure of $11,809 in January, suggesting a strong market entry or a notable increase in sales that likely contributed to its February ranking. The absence of ranking data for March and April could imply a variety of scenarios, ranging from a potential dip in sales or market presence to simply a more competitive landscape, underscoring the volatile nature of brand performance in the cannabis industry.

However, the lack of continued ranking data for Betty in the following months—March and April—raises questions about the brand's ability to maintain its newfound position within the competitive Colorado market. This absence could be interpreted as a decline in consumer interest or an inability to sustain the momentum gained in February. Without additional context or data points from these subsequent months, it's challenging to determine the exact cause of this shift. Nonetheless, Betty's initial breakthrough into the top 10 of the topical category in Colorado is noteworthy, suggesting a brand with potential appeal and market relevance, at least in the short term. Further analysis and observation would be required to understand Betty's market trajectory fully and whether this initial success could translate into long-term brand stability and growth.

Apr-2024 Rank
Topical
Betty

Competitive Landscape

In the competitive landscape of the topical cannabis category in Colorado, Betty has shown a notable entry by securing a rank within the top 10 in February 2024, indicating a strong market entrance or a significant improvement in its market position. This is particularly impressive when considering the performance of its competitors, such as ioVia, which consistently held a place in the top 10 from January to April 2024, even improving its rank in March before a slight drop in April. On the other hand, Aliviar, another competitor, was only visible in the rankings in January 2024, suggesting a potential decline in its market presence or challenges maintaining a top position. Betty's ability to rank in the top 10 without any prior visibility in the rankings the months before February 2024 suggests a dynamic shift in consumer preferences or effective strategic moves by Betty. Although specific sales numbers are not disclosed, the ranking changes imply that Betty's sales in February were competitive, potentially outperforming Aliviar and challenging other established brands like ioVia. This analysis underscores the importance of monitoring longer-term directional trends and the competitive dynamics within the Colorado topical cannabis market.

Betty market ranking for CO Topical

Betty

Notable Products

In April 2024, Betty's top-performing product was the CBD:THC:CBG:CBN 4:2:1:1 Original Love Potion Intimacy Oil (200mg CBD, 50mg CBG, 50mg CBN, 100mg THC) in the Topical category, maintaining its number one rank from the previous three months with sales figures of 68 units. Following closely, the CBD:THC CBG:CBN 4:2:1:1 Vanilla Love Potion Body Oil (200mg CBD, 50mg CBG, 50mg CBN, 100mg THC) also in the Topical category, secured the second position, marking its return to the rankings after being absent in March. The third spot was taken by the CBD:THC 100:1 Eucalyptus Chill Out Bath Soak (1000mg CBD, 10mg THC), a newcomer to the rankings in April. Interestingly, two products tied for the fourth rank: the CBD/CBG/THC 50:10:1 Ginger Rose Detox Bath Soak (500mg CBD, 100mg CBG, 10mg THC) and the CBD:THC 100:1 Eucalyptus Cooling Body Balm (1000mg CBD, 10mg THC), both showing versatility in Betty's Topical offerings. This month's rankings highlight Betty's consistent performance in the Topical category, with a notable shift for the Vanilla Love Potion Body Oil climbing back up the charts.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD:THC:CBG:CBN 4:2:1:1 Original Love Potion Intimacy Oil (200mg CBD, 50mg CBG, 50mg CBN, 100mg THC)
Topical
1
1
1
1
CBD:THC CBG:CBN 4:2:1:1 Vanilla Love Potion Body Oil (200mg CBD, 50mg CBG, 50mg CBN, 100mg THC)
Topical
2
2
>5
2
CBD:THC 100:1 Eucalyptus Chill Out Bath Soak (1000mg CBD, 10mg THC)
Topical
>5
>5
>5
3
CBD/CBG/THC 50:10:1 Ginger Rose Detox Bath Soak (500mg CBD, 100mg CBG, 10mg THC)
Topical
>5
>5
5
4
CBD:THC 100:1 Eucalyptus Cooling Body Balm (1000mg CBD, 10mg THC)
Topical
>5
>5
3
4
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