ioVia

Data Snapshot: May 05, 2024
ioVia Cannabis Brand Logo
$50K+

Apr-2024

Sales

Neutral

Trend

6-Month

15

Product Count

SKUs

ioVia

Overview

ioVia is a highly-regarded marijuana brand based in Colorado that centers its product line on effectively blended CBD and THC formulas, with a focus on consistently delivering therapeutic benefits of cannabinoids. Their offerings, ranging from precision-dosed edibles to restorative bath products, have received notable recognition including the City Sessions' Seal of Approval for their commitment to quality and ease of use. They stand out in the cannabis market for their meticulous blend ratios and commitment to educating consumers, positioning themselves as a trusted, reliable choice for medical cannabis patients.
Markets

ioVia Locations

Product Trends

ioVia Categories

ioVia Sales

Market Insights Snapshot

ioVia Historical Sales by Category

In the competitive cannabis market of Colorado, ioVia has shown remarkable performance, particularly in the Tincture & Sublingual category, maintaining the top position from January to April 2024. This consistency in ranking indicates a strong consumer preference and brand loyalty within the state. The sales data reveals an interesting trend with a significant spike in March 2024, reaching sales of $62,979, before seeing a slight decline in April. This fluctuation suggests a variable demand which could be attributed to several market factors, including promotional activities or seasonal changes. However, the ability of ioVia to hold onto the number one spot highlights its dominance and consumer trust in this category.

On the other hand, ioVia's performance in the Topical category within the same state presents a different story. While still maintaining a presence within the top 10 brands from January to April 2024, its ranking has seen slight fluctuations, moving from 8th to 7th and then dropping to 9th position. This indicates a competitive landscape in the Topical category, where ioVia faces stiff competition and possibly a more fragmented market share. The decline in sales from February to April, with April 2024 sales dropping to $17,014, further underscores the challenges faced by ioVia in maintaining its market position in this category. Despite these hurdles, remaining in the top 10 is an achievement, reflecting the brand's resilience and the consumer's continued interest in their topical products.

Apr-2024 Rank
Tincture & Sublingual
Topical
1
9
ioVia

Competitive Landscape

In the competitive landscape of the Tincture & Sublingual category in Colorado, ioVia has maintained its leading position consistently from January to April 2024, showcasing a strong presence in the market. Despite fluctuations in sales, with a peak in March, ioVia's dominance is clear, as it consistently outranks its competitors. Escape Artists has been a notable competitor, securing the second position from February onwards, closely trailing ioVia in sales and even narrowing the gap in April. Another significant competitor, My Brother's Flower, has shown variability in its ranking, moving from second to third place, indicating a competitive but slightly declining performance in comparison to Escape Artists. This dynamic competition underscores the importance of innovation and market adaptation for ioVia to maintain its lead, as competitors are not far behind in terms of sales and market positioning.

ioVia market ranking for CO Tincture & Sublingual

ioVia

Notable Products

In April 2024, ioVia's top-performing product was the CBD/THC 1:1 Unflavored Precision Dose Tincture (100mg CBD, 100mg THC), which reclaimed its spot at number one with sales reaching 586 units. Following closely, the CBD/THC 1:1 Lavender Restorative Bath Soak (100mg THC, 100mg CBD, 17.6oz) ranked second, despite leading in March, showing a significant shift in consumer preference. The Hi-THC Tincture (100mg) held the third position, consistent with its previous performance, indicating stable demand. Notably, the CBD/THC 20:1 Tincture (190mg CBD, 10mg THC) moved up to the fourth spot, reflecting a growing interest in CBD-dominant products. The rankings reveal a dynamic market, with the CBN:THC 19:1 Hi-CBN Precision Dose Tincture (190mg CBN, 10mg THC) dropping to fifth, underscoring the competitive nature of the cannabis industry and fluctuating consumer trends.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD/THC 1:1 Unflavored Precision Dose Tincture (100mg CBD, 100mg THC)
Tincture & Sublingual
1
1
2
1
CBD/THC 1:1 Lavender Restorative Bath Soak (100mg THC, 100mg CBD, 17.6oz)
Topical
2
2
1
2
Hi-THC Tincture (100mg)
Tincture & Sublingual
3
3
4
3
CBD/THC 20:1 Tincture (190mg CBD, 10mg THC)
Tincture & Sublingual
5
4
5
4
CBN:THC 19:1 Hi-CBN Precision Dose Tincture (190mg CBN, 10mg THC)
Tincture & Sublingual
4
5
3
5
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