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Sep-2025
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Overview
Market Insights Snapshot
ioVia has demonstrated a consistent performance in the Tincture & Sublingual category within Colorado. Over the summer months of 2025, the brand maintained a steady third-place ranking from June through September. This stability in ranking is indicative of a strong foothold in the market, with sales showing a slight fluctuation; they peaked in July before experiencing a minor decline in the following months. This suggests that while ioVia has a reliable consumer base, there may be seasonal or competitive factors influencing monthly sales figures.
It is noteworthy that ioVia's presence in other states or provinces is not highlighted, indicating that the brand may not be among the top 30 in other markets or categories. This could imply a strategic focus on Colorado or a potential area for growth if they aim to expand their reach. The consistent top-three ranking in their home state is a positive indicator of brand strength and consumer loyalty, but the absence from other markets suggests an opportunity to explore broader distribution or marketing strategies to enhance visibility and performance beyond Colorado.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, ioVia consistently maintained its position as the third-ranked brand from June to September 2025. Despite not climbing higher in rank, ioVia's sales figures reflect a robust performance, with a noticeable peak in July 2025. This stability in rank and sales suggests a strong customer base and effective market strategies. However, ioVia faces stiff competition from Ripple (formerly Stillwater Brands), which dominates the category as the top-ranked brand, and My Brother's Flower, consistently holding the second position. Both competitors have significantly higher sales, indicating a potential area for ioVia to explore growth strategies. Meanwhile, brands like Stratos and Care Division fluctuate between the fourth and sixth positions, showcasing a dynamic market environment where ioVia's consistent rank highlights its resilience and potential for upward mobility.
Notable Products
In September 2025, ioVia's CBD/THC 1:1 Unflavored Precision Dose Tincture (100mg CBD, 100mg THC) maintained its position as the top-performing product, consistently ranking first since June 2025, with a notable sales figure of 474 units. The Hi-THC Tincture (100mg) secured the second spot, unchanged from August, showing strong performance with a slight decrease from its peak in August. The CBD/THC 20:1 Tincture (190mg CBD, 10mg THC) held steady at third place, mirroring its rank from the previous month. The CBD/THC 1:1 Lavender Restorative Bath Soak (100mg THC, 100mg CBD, 17.6oz) remained fourth, experiencing a decline in sales over the months. Meanwhile, the CBN:THC 19:1 Hi-CBN Precision Dose Tincture (190mg CBN, 10mg THC) entered the rankings at fifth, marking its debut in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
