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Oct-2025
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Overview
Market Insights Snapshot
ioVia has shown a consistent presence in the Tincture & Sublingual category in Colorado, maintaining a steady third-place ranking from July to October 2025. Despite a gradual decline in sales figures over these months, ioVia's ability to hold its rank suggests a strong brand loyalty and market position within this category. The sales figures indicate a downward trend, which could be attributed to various factors such as market saturation or increased competition. Nonetheless, ioVia's sustained ranking highlights its resilience and the potential for strategic growth opportunities in the coming months.
Interestingly, ioVia's performance in other states or categories is not highlighted in the top 30 rankings, which could be seen as a potential area for improvement or expansion. This absence from the rankings in other regions or categories might indicate a focused strategy in Colorado or perhaps a need to diversify their market presence. Understanding the factors contributing to their strong performance in Colorado could provide insights into how ioVia might replicate such success in other markets. Exploring these dynamics further could reveal strategic opportunities for ioVia to enhance its brand presence across a broader landscape.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, ioVia consistently maintains its position at rank 3 from July to October 2025, despite a gradual decline in sales over these months. This steady rank suggests a strong brand presence, although it faces stiff competition from top-ranked Ripple (formerly Stillwater Brands), which consistently holds the number one spot with sales figures more than double those of ioVia. Meanwhile, My Brother's Flower remains a solid competitor, consistently ranking second with sales figures that are also significantly higher than ioVia's. Notably, Care Division shows a positive trend, climbing from rank 7 to 5 by October, potentially posing a future threat to ioVia's position. The competitive dynamics in this category highlight the need for ioVia to innovate and possibly enhance its marketing strategies to boost sales and defend its market position.
Notable Products
In October 2025, ioVia's top-performing product was the CBD/THC 1:1 Unflavored Precision Dose Tincture with a consistent rank of 1 throughout the past four months, achieving sales of 554 units. The CBD/THC 20:1 Tincture improved its rank from 3 in the previous months to 2 in October, indicating a positive shift in consumer preference. The Hi-THC Tincture, which held the second position in August and September, dropped to rank 3 in October, reflecting a decrease in sales. Notably, the CBD/THC 1:1 Tea Tree Restorative Bath Soak entered the top five in October at rank 4, suggesting growing interest in topical products. The CBD/THC 1:1 Lavender Restorative Bath Soak maintained a stable presence in the top five, though it fell to rank 5 in October, showing a slight decline in its sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
