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Mar-2025
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Overview
Market Insights Snapshot
ioVia has demonstrated a consistent performance in the Colorado market, particularly within the Tincture & Sublingual category. Maintaining the number one rank from December 2024 through March 2025, ioVia has shown resilience and dominance in this category. Despite a dip in sales from December to January, the brand rebounded with an upward trend in February and March, indicating a strong recovery and potential growth in consumer demand. This consistent top position highlights ioVia's strong market presence and consumer preference within Colorado.
In contrast, ioVia's performance in the Topical category within Colorado has been more variable. The brand was ranked ninth in December 2024 and March 2025, with a slight improvement to eighth in February. However, ioVia did not appear in the top 30 rankings in January, which could be a point of concern or an opportunity for improvement. The fluctuations in rankings and sales suggest a more competitive landscape in the Topical category, where ioVia may need to strategize to maintain and improve its market position. Such variability indicates potential challenges in sustaining a consistent ranking, contrasting with their stable performance in the Tincture & Sublingual category.
Competitive Landscape
In the Colorado Tincture & Sublingual category, ioVia has consistently maintained its top position from December 2024 through March 2025, showcasing its strong market presence and customer loyalty. Despite a dip in sales in January 2025, ioVia rebounded with increasing sales figures in February and March, indicating a positive growth trajectory. In contrast, Care Division experienced a decline in sales over the same period, which may have contributed to its stable yet lower ranking at third place. Meanwhile, My Brother's Flower demonstrated a significant sales surge, allowing it to climb from fourth to second place by February 2025, though it still trails ioVia. These dynamics suggest that while ioVia remains the leader, the competitive landscape is shifting, with My Brother's Flower emerging as a formidable competitor.
Notable Products
In March 2025, ioVia's top-performing product was the CBD/THC 1:1 Unflavored Precision Dose Tincture (100mg CBD, 100mg THC) from the Tincture & Sublingual category, maintaining its number one rank for the third consecutive month with sales of 655 units. The CBD/THC 20:1 Tincture (190mg CBD, 10mg THC) secured the second position, climbing from the fourth rank in February. The CBD/THC 1:1 Lavender Restorative Bath Soak (100mg THC, 100mg CBD, 17.6oz) ranked third, a slight drop from its second position in February. Hi-THC Tincture (100mg) held steady in fourth place, consistent with its performance in previous months. The CBD :THC 1:1 Aloe Vera Restorative Bath Soak (100mg THC, 100mg CBD 17.6oz) re-entered the rankings in fifth place, showing a modest sales figure compared to its December performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
