.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
ioVia has shown a consistent performance in the Colorado market, particularly in the Tincture & Sublingual category, where it maintained a steady rank of 2nd place from January through April 2025. This consistency is indicative of a strong foothold in this category, supported by a notable increase in sales from $34,104 in January to $50,196 by April. Such stability in ranking, coupled with the upward trend in sales, suggests that ioVia has effectively captured consumer interest and maintained its competitive edge in this segment within Colorado.
In contrast, ioVia's performance in the Topical category in Colorado reveals a different story. The brand was not ranked in the top 30 in January, which could be seen as a missed opportunity or a gap in market penetration. However, ioVia made a significant entry into the rankings by February, securing the 8th position and maintaining a presence in the top 10 through April. Despite a slight decline in sales from February to April, ioVia's ability to break into the top 10 suggests potential for growth and an opportunity to strengthen its position in the Topical category moving forward.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Colorado, ioVia has maintained a consistent rank of 2nd place from January to April 2025, showcasing a stable and strong market presence. Despite this consistency, My Brother's Flower has emerged as a formidable competitor, climbing to the top rank since February 2025 and maintaining it through April, indicating a significant upward trajectory in sales. In contrast, Escape Artists experienced a decline, dropping from 1st place in January to 4th place by April, which may suggest challenges in sustaining its market position. Meanwhile, Care Division has shown resilience, fluctuating between 3rd and 4th positions, yet consistently trailing behind ioVia. This competitive dynamic highlights ioVia's robust performance amidst shifting market conditions, with its sales showing a positive growth trend over the months, reflecting its strong brand loyalty and market strategy.
Notable Products
In April 2025, ioVia's top-performing product was the CBD/THC 1:1 Unflavored Precision Dose Tincture, maintaining its number one rank for the fourth consecutive month with sales reaching 738 units. The CBD/THC 20:1 Tincture held steady in second place, showing significant growth from previous months. The Hi-THC Tincture climbed back to third place, recovering from a dip in March. The CBD/THC 1:1 Lavender Restorative Bath Soak slipped to fourth place, while the CBD :THC 1:1 Aloe Vera Restorative Bath Soak remained in fifth place. Overall, the rankings show a consistent preference for tincture products, with notable sales increases for the top two products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
