.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Betty's Eddies is stocked at 599 licensed dispensaries across Massachusetts, Illinois, and 4 other states, 267 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Fall River, Northampton, and Springfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, Betty's Eddies operated as a single-category brand with Edible at 100.0% of mix, while Edible sales fell 1.17% year over year and 4.76% month over month. Average price declined 2.71% YoY alongside a category share that remained concentrated at 100.0%, and the brand held rank 2 in Edible within Maryland. The combination of a 1.17% YoY sales dip against a 2.71% YoY price decrease, paired with a 4.76% MoM contraction, implies the current pullback is more about unit velocity than pricing alone, concentrating risk in one category despite the rank 2 foothold.
With all revenue in Edible and a rank 2 position in Maryland’s Edible segment, the 4.76% MoM decline against a smaller 1.17% YoY decline indicates recent softness that could pressure placement and promo cadence if sustained. The 2.71% YoY price decrease alongside a 1.17% YoY sales decline suggests elasticity is not yet unlocking volume growth, implying Betty's Eddies may need assortment or format refresh within Edible rather than further price moves, to protect rank 2 while avoiding deeper share erosion.
Competitive Landscape
Betty's Eddies sits at rank #4 in MA Edible in August 2026 with a 0-position year-over-year change from August 2025, and a 0-position change versus three months ago, while its peak rank of #3 in June 2025 marks a 1-position gap from today; in contrast, Camino climbed from #5 to #1 with a 25.16% year-over-year sales increase and Wyld held #3 with an 8.17% sales gain, indicating Betty's Eddies is ceding momentum to competitors despite stability in placement. This pattern—flat rank at #4 year-over-year and quarter-over-quarter, alongside a 1-position slippage from the June 2025 peak—implies share is consolidating above and immediately ahead of Betty's Eddies, so absent a shift that converts small rank deltas into upward movement, the brand risks entrenchment below the top three.
Notable Products
Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) delivered the standout move in August 2026 with a +157.8% month-over-month surge and a climb to rank 1, while Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) fell 6.4% MoM yet held rank 3. Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN) added +60.7% MoM to secure rank 2, whereas Go Betty Go - THC/THCV 2:1 Watermelon Fruit Chews 10-Pack (50mg THC, 25mg THCV) slipped 9.1% MoM to rank 6. With all top-10 products in Edibles and at least four sleep or PM-positioned SKUs in the top seven, the pattern implies a tilt toward nighttime relief formats driving mix and price-pack architecture, with smaller-dose sleep variants now acting as the primary acquisition engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
