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Aug-2024
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Overview
Market Insights Snapshot
Betty's Eddies has shown impressive performance in the Edible category across several states. In Illinois, the brand has seen a steady climb in the rankings, moving from 15th place in May 2024 to 12th place by August 2024. This upward trajectory is accompanied by a notable increase in sales, indicating growing consumer preference and market penetration. On the other hand, in Massachusetts, Betty's Eddies has maintained a strong position, consistently ranking in the top 3 throughout the summer months, peaking at 2nd place in July 2024 before returning to 3rd place in August. This stable high ranking underscores the brand's solid foothold in the Massachusetts market.
Maryland stands out as a particularly strong market for Betty's Eddies, where the brand has held the top spot in the Edible category for four consecutive months. This consistent performance highlights the brand's dominance and consumer loyalty in Maryland. The sales figures reflect a healthy market presence, with a slight dip in June 2024 but a strong recovery by August 2024. The absence of Betty's Eddies in the top 30 rankings in other states or categories may indicate areas for potential growth or market entry. Overall, the brand's performance in these key states suggests a well-received product line and effective market strategies.
Competitive Landscape
In the Maryland edibles market, Betty's Eddies has consistently maintained the top rank from May to August 2024, demonstrating strong brand loyalty and market presence. This stability contrasts with competitors like Encore Edibles, which fluctuated between the 2nd and 5th positions during the same period, indicating potential volatility in their customer base. Meanwhile, Incredibles showed a steady climb, securing the 2nd position from June onwards, which could signal a growing threat to Betty's Eddies' dominance if the trend continues. The consistent top ranking of Betty's Eddies suggests robust sales performance and customer satisfaction, but the rising competition underscores the need for continuous innovation and marketing efforts to maintain their leading position in the Maryland edibles market.
Notable Products
In August 2024, Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) maintained its position as the top-performing product for Betty's Eddies with sales reaching 14,147 units. The Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN) also held steady in second place, although its sales slightly decreased compared to previous months. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack (200mg CBD, 50mg THC, 50mg CBC) remained in third place, showing a significant increase in sales. Bedtime Betty's - Lemon Agave Melatonin Fruit Chews 10-Pack (100mg THC, 20mg Melatonin) stayed in fourth place with a modest sales increase. Notably, Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack (400mg CBD, 100mg D9THC, 50mg CBC) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
