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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Betty's Eddies is stocked at 597 licensed dispensaries across Massachusetts, Illinois, and 3 other states, 269 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Fall River, Northampton, and Springfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Edible accounted for 100.0% of Betty's Eddies sales in September 2026, with year-over-year sales down 4.3% and month-over-month sales down 8.6%, while average price fell 6.9% YoY. In Massachusetts, Edible remains the sole driver given the 100.0% category mix, and within Edible the brand held a rank of 2 in Maryland; the combination of a 4.3% YoY contraction and an 8.6% MoM pullback implies a demand softness concentrated in late-quarter weeks rather than a broad category exit.
With Betty's Eddies entirely concentrated in Edible, the 6.9% YoY price reduction alongside a 4.3% YoY sales decline signals that lower unit pricing is not translating into offsetting volume gains, while the 8.6% MoM slide suggests recency-weighted elasticity remains muted. Holding rank 2 in Maryland despite a full Edible reliance and a 100.0% mix indicates brand equity within the category, but the negative 24-month trend of -6.0% implies that maintaining a top-tier position will require mix-expansion or format innovation rather than additional price concessions.
Competitive Landscape
Betty's Eddies sits at rank #4 in MA Edible with a year-over-year move of +1 position from #5, and it has held #4 for three months while remaining two spots below its historical peak of #3 in June 2025; meanwhile, Camino advanced from #3 to #1 alongside a 34.8% YoY sales increase and Wyld rose from #4 to #3 with an 11.8% YoY lift, indicating that Betty's Eddies is maintaining share against upward mobility from leaders but not converting stability into rank gains, which implies a need to outpace mid-tier climbers to avoid sliding from #4 as category momentum concentrates above it.
Notable Products
Ache Away PM- CBN/CBC/THC 1:1:1 Orange Creme Fruit Chews 10-Pack (50mg CBN, 50mg CBC, 50mg THC) posted the steepest decline at -12.3% and slid to rank 6, while Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack fell -11.2% at rank 9. In contrast, Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) grew 6.4% to hold rank 1, and the 100mg Lemon Agave variant dropped -7.4% at rank 4. With eight of the top ten SKUs clustered in Edible fruit chews and a $221,846 month for the leading 50mg SKU, the mix points to a consolidation around sleep and relief positions rather than novelty formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
