.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Illinois, Betty's Eddies has shown a slight decline in their edible category rankings, moving from 7th place in June 2025 to 9th place by September 2025. This downward trend is reflected in their sales numbers, which have also decreased over the same period. While maintaining a top 10 position is commendable, the consistent drop in both rank and sales could indicate increasing competition or shifting consumer preferences in the state. In contrast, their performance in Massachusetts remains relatively stable. Although they experienced a slight drop from 3rd to 5th place between July and August, their sales figures suggest a resilient market presence, maintaining a strong foothold in the top 5 throughout the summer months.
Maryland continues to be a stronghold for Betty's Eddies, where they consistently rank as the second most popular edible brand from July to September 2025. Despite a gradual decrease in sales figures, their solid ranking indicates a loyal customer base and effective market strategies. The brand's ability to maintain high rankings in Maryland suggests they have successfully captured a significant portion of the market. However, it's worth noting that they did not make it into the top 30 brands in any other state or province for the edible category, which could signal opportunities for expansion or a need to reassess their market penetration strategies in other regions.
Competitive Landscape
In the Maryland edible market, Betty's Eddies has demonstrated resilience and competitive strength, maintaining a consistent second-place rank from July to September 2025, after briefly holding the top position in June. Despite a gradual decline in sales over these months, Betty's Eddies remains a formidable player, closely trailing behind Wyld, which has consistently held the top rank with increasing sales figures. Meanwhile, Incredibles and Encore Edibles are also notable competitors, with Incredibles experiencing a slight drop in rank from third to fourth place in September, and Encore Edibles showing a positive trend by climbing to third place in the same month. The competitive landscape indicates that while Betty's Eddies faces strong competition, particularly from Wyld, its ability to maintain a high rank suggests a loyal customer base and effective market strategies in Maryland's edible category.
Notable Products
In September 2025, the top-performing product for Betty's Eddies was Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg), which reclaimed the number one spot after previously ranking third in August. This product achieved a sales figure of 12,459 units, showcasing a strong performance. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) shifted to second place, dropping from its first-place position in August. The Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN) moved down to the third spot from second in the prior month. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack remained consistent at fourth place, while Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack debuted in the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
