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Oct-2025
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Overview
Market Insights Snapshot
Betty's Eddies has demonstrated varied performance across different states in the Edible category. In Illinois, the brand has seen a slight decline in its ranking, moving from 8th place in July 2025 to 10th by October 2025. This downward trend is accompanied by a decrease in monthly sales figures, which might suggest increasing competition or changing consumer preferences in the state. In contrast, Massachusetts shows a more stable performance with Betty's Eddies maintaining a consistent presence in the top 5, hovering around the 3rd to 4th positions over the months. This stability, despite a slight fluctuation in sales, indicates a strong brand presence and loyal consumer base in the state.
Meanwhile, Maryland stands out as a stronghold for Betty's Eddies, where it has consistently held the 2nd position from July through October 2025. This consistent ranking is coupled with relatively stable sales figures, even showing an uptick in October, suggesting a robust market performance and possibly successful marketing strategies in the region. However, the absence of rankings in other states indicates that Betty's Eddies has not yet penetrated the top 30 in those markets, which could be seen as an opportunity for expansion or a challenge in terms of market entry. This mixed performance across states highlights the brand's varying market dynamics and the potential for strategic focus to bolster its presence in underperforming areas.
Competitive Landscape
In the Maryland edible market, Betty's Eddies consistently holds the second rank from July to October 2025, showcasing a stable position amidst fierce competition. Despite a slight fluctuation in sales, Betty's Eddies maintains its rank, indicating strong brand loyalty and market presence. The leading competitor, Wyld, secures the top position throughout this period with sales consistently higher than Betty's Eddies, suggesting a significant market share advantage. Meanwhile, Incredibles and Encore Edibles show more volatility in their rankings, with Incredibles dropping to fifth in September before recovering, and Encore Edibles briefly climbing to third. This competitive landscape highlights the resilience of Betty's Eddies in maintaining its position, but also underscores the potential for growth if it can close the sales gap with Wyld and capitalize on the fluctuations of other competitors.
Notable Products
In October 2025, Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) secured the top spot among Betty's Eddies products, maintaining its number one ranking from September with sales reaching 12,923 units. The CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack moved up to the second position, having been ranked third in September. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack consistently held the third position for the past months, showing stable performance. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) dropped to fourth place from its previous second position in September. Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews 10-Pack maintained its fifth ranking, demonstrating consistent sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
