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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Betty's Eddies remained 100.0% concentrated in Edible during June 2026, with category sales down 10.99% year over year and down 2.58% month over month, while average price fell 4.16% YoY to $17.95. Within Maryland Edible, the brand held rank 2, indicating relative stability despite the YoY decline and a sequential contraction; the combination of a 100.0% mix and a 2-position top-tier placement implies that short-term volume softness is being absorbed without diversification.
The pairing of a 10.99% YoY sales decline with a 4.16% YoY price decrease suggests the brand leaned more on volume than mix to defend share, and the 2.58% MoM pullback alongside a rank of 2 points to competitive pressure being felt primarily on throughput rather than price premium. Given the single-category exposure at 100.0% and a second-place standing in Maryland, the pattern implies a positioning anchored in flagship Edibles where maintaining shelf velocity is the primary lever, and incremental gains will likely depend on promotional precision rather than assortment expansion.
Competitive Landscape
Betty's Eddies sits at rank #2 in MD Edible in June 2026, down 1 place year over year from #1, with stability over the last quarter at #2 and a prior peak at #1 in December 2025; meanwhile, Incredibles moved up from #3 to #1 with a 49.4% YoY sales gain, and Wyld slipped from #2 to #3 alongside a 6.0% YoY sales decline, indicating that Betty's Eddies is holding a high-share position against a faster-rising leader while benefiting from weakness just behind it—this trajectory implies a defend-and-respond posture where modest rank pressure from above coexists with cushioning from lagging followers.
Notable Products
Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews 10-Pack (100mg THC, 50mg CBN, 50mg CBC) posted the steepest decline at -16.5% and slipped to rank 7, while Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack fell -13.7% at rank 8, signaling pressure on heavier multi-cannabinoid pain and sleep formats. In contrast, Go Betty Go - THC/THCV 2:1 Watermelon Fruit Chews 10-Pack jumped +12.5% at rank 6 and Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack grew +8.0% at rank 1, with four of the top ten belonging to the Bedtime Betty's family, indicating demand is concentrating around lighter-dose sleep and energy-adjacent offerings. The Lemon Agave duo diverged, with the 50mg at rank 2 up +3.8% while the 100mg at rank 4 slipped -3.1%, and Go Betty Go - D9THC/THCV 4:1 Watermelon at rank 10 declined -10.0%, implying sensitivity to potency and ratio shifts even within similar flavor lines. This mix points to a commercial pivot favoring approachable dose structures and THCV-leaning SKUs over higher-potency multi-cannabinoid nighttime or relief variants, guiding June 2026 assortment and promo focus toward the formats gaining share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
