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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Betty's Eddies is stocked at 591 licensed dispensaries across Massachusetts, Illinois, and 3 other states, 273 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Brockton, Fall River, and Northampton. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Betty's Eddies operated as a single-category brand, with Edible accounting for 100.0% of sales and a category YoY change of -10.3% versus a MoM change of 2.5%. Average price moved -5.2% YoY to $17.69 while maintaining full category concentration, and the brand’s rank in Edible in Massachusetts was 4. The pattern implies that a fully concentrated Edible mix is absorbing demand softness year over year while capturing incremental month-over-month volume at a lower price point.
The combination of a -10.3% YoY sales shift alongside a 2.5% MoM uptick, a -5.2% YoY price move, and a rank of 4 suggests that October 2026 positioning is anchored in value-led Edibles rather than assortment expansion. The implication is that price elasticity within Edibles is supporting short-term share defense in Massachusetts, but the all-in Edible reliance heightens exposure to category cyclicality; sustaining the rank at 4 with a 100.0% Edible mix indicates that near-term gains are more likely to come from mix within Edibles (e.g., subformats or pack sizes) than from cross-category diversification.
Competitive Landscape
Betty's Eddies sits at rank #4 in MA Edible for October 2026 with no year-over-year rank change from #4, and the brand also held #4 three months ago, signaling flat relative positioning despite a prior peak at #3 in June 2025. In contrast, Kanha / Sunderstorm improved its rank from #1 to #2 year over year while growing sales by 11.34%, and Wyld slipped from #2 to #3 with a 6.02% sales decline, creating a narrowed competitive gap above Betty's Eddies as Coast Cannabis Co. advanced from #6 to #5 with 4.50% growth. The pattern implies that holding #4 while peers above shuffle positions and a trailing brand rises increases pressure on Betty's Eddies to convert incremental share now or risk ceding the path back to #3.
Notable Products
Betty's Eddies sells a concentrated lineup in October 2026, with the top 10 items generating 51.9% of brand sales and the Bedtime Betty's Lemon Agave 10-Pack alone at 8.4%, so most revenue is tied to a small set of chews. New launches contribute just 3.5% from 10 products, so sales lean on established SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
