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Apr-2025
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Overview
Market Insights Snapshot
Betty's Eddies has shown a consistent and strong performance in the Edible category across several states. In Maryland, the brand has maintained its top position from January through April 2025, demonstrating a robust grip on the market despite slight fluctuations in sales figures. This consistent ranking highlights the brand's popularity and effectiveness in this competitive category. Meanwhile, in Massachusetts, Betty's Eddies has seen an upward movement, improving from a steady fourth place in the first three months of 2025 to second place by April. This indicates a positive trend and growing consumer preference, which could be attributed to strategic market efforts or new product offerings that resonate well with local consumers.
In Illinois, Betty's Eddies has experienced fluctuating rankings, with the brand moving from 11th place in January to 8th in February, then back to 11th in March, and finally climbing to 9th in April. This movement suggests a competitive market environment where consumer preferences might be shifting or where there is strong competition within the Edible category. The absence of a top 30 ranking in other states or categories could imply either a strategic focus on certain markets or a need for expansion and increased market penetration in other areas. The sales figures in Illinois show a peak in March, indicating a possible seasonal or promotional impact that the brand may want to explore further for sustained growth.
Competitive Landscape
In the Maryland edible cannabis market, Betty's Eddies has consistently maintained its top position from January to April 2025, showcasing its strong brand presence and consumer preference. Despite the competitive landscape, Betty's Eddies has outperformed notable competitors such as Incredibles and Wyld, which have held the second and third positions respectively. While Incredibles has shown steady sales growth, maintaining its rank at 2.0, Wyld experienced a slight dip in February, dropping to fourth place before recovering to third. This stability in rank and sales for Betty's Eddies indicates a strong customer loyalty and effective market strategies, positioning it well against competitors in the Maryland edibles category.
Notable Products
In April 2025, Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) maintained its position as the top-performing product for Betty's Eddies, with sales reaching 13,909 units. The CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack moved up in the ranks to become the second best-seller, highlighting a consistent upward trend from previous months. The Lemon Agave Melatonin Fruit Chews, which previously held the second spot, slipped to third place. Ache Away Cherry Fruit Chews remained steady at fourth place throughout the year. Notably, Achy Eddies Cherry Fruit Chews entered the rankings in March and held the fifth position through April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
