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Nov-2025
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Overview
Market Insights Snapshot
Betty's Eddies has demonstrated varied performance across different states and categories, with notable trends in their edible product line. In Illinois, the brand's ranking in the edibles category has slightly declined from 8th in August to 12th in November 2025. This downward movement might indicate increasing competition or changes in consumer preferences within the state. Despite the drop in ranking, the sales figures have remained relatively stable, suggesting a consistent consumer base. However, the brand did not manage to break into the top 30 in other categories, which could be a point of concern or an area of potential growth.
In contrast, Betty's Eddies has maintained a strong position in Massachusetts and Maryland. In Massachusetts, the brand consistently holds the 4th rank in the edibles category from September to November 2025, indicating a robust market presence and consumer loyalty. Meanwhile, in Maryland, Betty's Eddies has impressively secured the 2nd position throughout the same period, with an upward trend in sales, particularly in November. This consistent high ranking in Maryland reflects a strong market strategy and product appeal within the state, positioning Betty's Eddies as a leading contender in the edibles market there.
Competitive Landscape
In the Maryland edible market, Betty's Eddies has consistently maintained its position as a top contender, holding a steady rank of 2nd place from August to November 2025. This stability in ranking underscores its strong market presence and consumer loyalty. However, the competitive landscape is dynamic, with Incredibles showing significant upward momentum, climbing from 5th place in September to secure the top spot by November. This ascent suggests a potential threat to Betty's Eddies' position if the trend continues. Meanwhile, Curio Wellness and In House have shown fluctuations in their rankings, with Curio Wellness maintaining a competitive edge over In House, which improved its rank from 6th to 4th by November. These shifts highlight the importance for Betty's Eddies to innovate and reinforce its brand strategy to safeguard its market share amidst rising competition.
Notable Products
In November 2025, the top-performing product from Betty's Eddies was Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack, reclaiming its position at rank 1 with sales of 12,766 units. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) followed closely at rank 2, having dropped from its previous top position in October. Meanwhile, Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) improved its standing slightly to rank 3, up from rank 4 in October. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews remained steady at rank 4, showing consistent performance over the months. Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews re-entered the rankings at position 5, maintaining its August rank after a brief absence in the dataset for the intervening months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
