.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Betty's Eddies has shown a varied performance across different states, with notable movements in their rankings and sales figures. In Illinois, the brand's position in the edible category improved from 14th in December 2025 to 10th by March 2026, indicating a positive trend in market penetration and consumer preference. This upward movement in Illinois is accompanied by fluctuating sales figures, which peaked in February 2026. In contrast, in Massachusetts, Betty's Eddies maintained a steady 4th place ranking throughout the months, despite a decline in sales from December 2025 to February 2026, before a slight recovery in March 2026. This stability in ranking suggests a strong brand presence and consistent consumer demand in Massachusetts, even amidst fluctuating sales.
In Maryland, Betty's Eddies secured a top position in the edible category, starting at 1st place in December 2025 and slightly dropping to 2nd from January to March 2026. This minor drop in ranking does not overshadow their strong market presence, as they continue to be a leading choice among consumers. However, the sales figures in Maryland show a downward trend from December to February, with a slight recovery in March 2026. The absence of rankings in other states suggests that Betty's Eddies did not make it into the top 30 brands, indicating potential areas for growth and expansion. The brand's performance across these states highlights both strengths in established markets and opportunities for increased market share in regions where they are currently less prominent.
Competitive Landscape
In the Maryland edible market, Betty's Eddies has experienced notable shifts in its competitive positioning from December 2025 to March 2026. Initially ranked as the top brand in December 2025, Betty's Eddies saw a decline to the second position by January 2026, where it remained through March. This change in rank is primarily due to the consistent performance of Incredibles, which ascended to the leading position in January 2026 and maintained it through March, showcasing a steady increase in sales. Meanwhile, Wyld held the third position consistently, except for February 2026, when it was not in the top 20, indicating potential volatility in its sales. In House also demonstrated a competitive edge, climbing to the third rank in February before settling at fourth in March. These dynamics suggest that while Betty's Eddies remains a strong contender, it faces significant competition from brands like Incredibles, which have shown robust sales growth, potentially impacting Betty's Eddies' market share and necessitating strategic adjustments to regain the top spot.
Notable Products
In March 2026, the top-performing product from Betty's Eddies was Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack, maintaining its position as the number one ranked product for four consecutive months with sales of 11,795 units. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) consistently held the second spot, showing steady performance throughout the months. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack ranked third in March, recovering its position from a brief dip to fourth place in January. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) has remained in fourth place since February, after briefly climbing to third in January. Goodtimes - Strawberry Full Spectrum Fruit Chews 10-Pack has consistently secured the fifth position since its entry into the rankings in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
