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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Betty's Eddies is stocked at 688 licensed dispensaries across Massachusetts, Illinois, and 4 other states, 303 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Fall River, Northampton, and Springfield. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Edible accounted for 100.0% of Betty's Eddies sales in July 2026, with year-over-year sales up 1.35% and month-over-month sales up 4.99%. Average price declined 4.89% YoY to $17.72, while the brand held rank 2 in Edible in Maryland and concentrated volume in MA; this mix implies price-led unit expansion within a single-category strategy.
The combination of a 4.89% YoY price decrease alongside a 1.35% YoY sales lift and a 4.99% MoM gain in July 2026 signals unit growth driven by affordability rather than assortment breadth. Maintaining rank 2 in Edible in Maryland while allocating 100.0% of sales to Edible positions Betty's Eddies as a focused specialist leveraging price elasticity; the pattern implies pricing is the primary lever for sustaining share and defending rank without diversifying beyond Edible.
Competitive Landscape
Betty's Eddies sits at rank #4 in MA Edible in July 2026, unchanged year over year from rank #4 and flat over the last three months at #4, while still trailing its peak of #3 reached in June 2025; meanwhile, Camino moved up from #2 to #1 as of July 2026 and Wyld climbed from #5 to #3, signaling upward mobility among immediate rivals. Relative to Kanha / Sunderstorm, which slipped from #1 to #2 year over year despite 31.56% sales growth, Betty's Eddies’ static #4 rank alongside competitors’ upward shifts (e.g., Wyld’s move to #3 and Coast Cannabis Co. holding #5 from #6) indicates a consolidation at fourth: the brand is anchored just below the top three, implying that without share gains sufficient to displace rivals that have improved positions, its trajectory points to sustained stability rather than near-term reentry to its prior #3 peak.
Notable Products
Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) posted the standout move in July 2026 with a +21% month-over-month rise, climbing into rank 4 while the top-ranked Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) inched up just +2.9%. Three of the top four ranks are held by Bedtime Betty's sleep-positioned SKUs, while two PM variants slipped, with Ache Away PM- CBN/CBC/THC 1:1:1 Orange Creme Fruit Chews 10-Pack (50mg CBN, 50mg CBC, 50mg THC) down -4.7% at rank 8 and the CBD/THC/CBN 2:1:1 Raspberry Creme at rank 2 down -0.9%, indicating mixed demand within the nighttime segment.
Mid-pack recovery shows Go Betty Go - THC/THCV 2:1 Watermelon up +9.1% at rank 5 and Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme up +13.5% at rank 6, while Beachtime Betty's - THC/CBG 1:1 Strawberry Lemonade edged down -1.8% at rank 9 and Easin' Eddies entered the top 10 with no prior month baseline. With eight of the top ten in Edible chews and a majority tied to minor-cannabinoid functionals, the mix points to Betty's Eddies leaning further into differentiated need-states rather than broad-flavor line extensions, supported by one flagship SKU surpassing $244,000 in July 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
