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Jun-2024
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Overview
Market Insights Snapshot
Betty's Eddies has shown a strong performance in the Edible category across various states, with noticeable trends in their rankings and sales. In Maryland, the brand has consistently maintained the top position for four consecutive months from March to June 2024, reflecting a stable and dominant market presence. The sales figures in Maryland, while slightly fluctuating, indicate a robust demand, peaking in April 2024. In Massachusetts, Betty's Eddies has also held a steady third place throughout the same period, showcasing its strong foothold in the state’s edible market. The sales trend in Massachusetts demonstrates a positive trajectory, with a significant increase recorded in June 2024.
In Illinois, Betty's Eddies has experienced a more dynamic ranking movement within the top 30 brands. Starting at rank 25 in March 2024, the brand improved its position to 19 by June 2024, indicating a growing acceptance and popularity among consumers. This upward trend is supported by a corresponding increase in sales, particularly notable in June 2024. However, it's important to highlight that in some states and categories, Betty's Eddies did not make it into the top 30 brands, which could be seen as an area for potential growth or an indication of competitive market challenges. Overall, the brand's performance across these states suggests a strong market presence with promising growth potential in certain regions.
Competitive Landscape
In the Massachusetts edible cannabis market, Betty's Eddies has consistently held the third rank from March to June 2024, indicating a stable market position. Despite this stability, the brand faces strong competition from top-ranked Camino, which has maintained the first position with significantly higher sales, and Wana, consistently in second place. Notably, while Betty's Eddies' sales have shown a positive trend, peaking in June 2024, competitors like Kanha / Sunderstorm and Coast Cannabis Co. have experienced fluctuations, with Kanha dropping to fifth place in June. This competitive landscape highlights the need for Betty's Eddies to innovate and possibly increase marketing efforts to challenge the top two brands and capitalize on the sales growth momentum.
Notable Products
For June 2024, the top-performing product for Betty's Eddies is Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN), maintaining its consistent rank of 1 since March. Bedtime Betty's Fruit Chews 10-Pack (50mg) climbed to the second spot, up from fourth place in May. Bedtime Betty's - Lemon Agave Melatonin Fruit Chews 10-Pack (100mg THC, 20mg Melatonin) secured the third position, down from second in May. Ache Away Eddies - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack (200mg CBD, 50mg THC, 50mg CBC) dropped to fourth place, continuing its downward trend. Notably, Go Betty Go - THC/THCV 2:1 Watermelon Fruit Chews 10-Pack (50mg THC, 25mg THCV) held steady at fifth place with a sales figure of 6698 in June.
Top Selling Cannabis Brands
