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Aug-2025
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Overview
Market Insights Snapshot
Betty's Eddies has demonstrated varied performance across different states in recent months, with notable movements in rankings and sales figures. In Illinois, the brand maintained a steady presence in the edible category, holding the 7th rank in June and July 2025 before slipping slightly to the 8th position in August 2025. This minor drop coincided with a decrease in sales from $735,915 in May to $622,760 in August. Meanwhile, in Massachusetts, Betty's Eddies consistently held the 3rd rank from May through July, only dropping to the 5th position in August. Despite this dip, the brand maintained robust sales, peaking in July with $1,261,833, indicating strong consumer loyalty and market presence.
The brand's performance in Maryland highlights its strength in the edible category, where it started as the top-ranked brand in May and June before slightly dropping to the 2nd position in July and August. This shift in ranking did not significantly impact its sales, which remained strong, although there was a gradual decline from $1,592,702 in May to $1,199,113 in August. The consistent top-tier ranking in Maryland suggests that Betty's Eddies has a solid foothold in the market, even as it faces stiff competition. The brand's ability to maintain high rankings and sales in these states underscores its competitive edge and consumer appeal in the edible category.
Competitive Landscape
In the Massachusetts edible market, Betty's Eddies has experienced notable shifts in its competitive standing from May to August 2025. Initially maintaining a steady third-place rank from May through July, Betty's Eddies saw a decline to fifth place in August. This drop in rank coincides with a decrease in sales from July to August, suggesting increased competition and market dynamics at play. Notably, Kanha / Sunderstorm consistently held the second position, only dropping to third in August, while Wyld improved its rank from sixth in June to fourth in July and August, indicating a competitive edge that may have impacted Betty's Eddies' sales and rank. Meanwhile, Coast Cannabis Co. and Choice remained stable, suggesting that the primary competitive pressure came from the top-ranking brands. This analysis highlights the importance for Betty's Eddies to strategize effectively to regain its position in the evolving Massachusetts edible market.
Notable Products
In August 2025, the top-performing product from Betty's Eddies was Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN), maintaining its number one rank from July with sales of 12,202 units. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) held the second position, although its sales slightly decreased compared to previous months. The Lemon Agave Fruit Chews 10-Pack (100mg) consistently remained in third place across the months from May to August. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack stayed at fourth rank throughout the same period. Notably, Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews 10-Pack appeared in the rankings for the first time in August, debuting at the fifth position.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
