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Jul-2025
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Overview
Market Insights Snapshot
Betty's Eddies has shown a strong performance in the Edibles category across several states, maintaining a consistent presence in the top rankings. In Illinois, the brand has improved its ranking from 10th in April 2025 to 7th by July 2025, indicating a positive growth trend. This upward movement is supported by a steady increase in sales from April to May, although there was a slight dip in June which was quickly stabilized by July. Meanwhile, in Massachusetts, Betty's Eddies has consistently held the 3rd position from April through July 2025, showing strong market stability and consumer loyalty in this region.
In Maryland, Betty's Eddies started as the top-ranked brand in the Edibles category from April to June 2025 but experienced a slight drop to the 2nd position in July. Despite this minor decline, the brand's sales figures have remained robust, although there was a noticeable decrease in June and July compared to May. This suggests that while Betty's Eddies enjoys a strong foothold in Maryland, there may be emerging competition or market dynamics affecting its top position. Overall, the brand's performance highlights its competitive edge and adaptability across different state markets within the Edibles category.
Competitive Landscape
In the Maryland edible market, Betty's Eddies has consistently held a strong position, maintaining the top rank from April to June 2025, before slipping to the second position in July. This shift in rank coincides with a notable sales increase for Wyld, which climbed from third to first place in July, indicating a competitive surge. Despite this, Betty's Eddies' sales remained robust, although slightly declining from their peak in May. Meanwhile, Incredibles and Encore Edibles maintained stable rankings, with Incredibles consistently in the second or third position and Encore Edibles holding steady at fourth. The competitive landscape suggests that while Betty's Eddies faces increasing competition, particularly from Wyld, its strong brand presence continues to secure significant market share in Maryland's edible category.
Notable Products
In July 2025, the top-performing product for Betty's Eddies was Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN), reclaiming its position at the top with sales of 13,082 units. It switched places with Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg), which fell to second place after leading in May and June. Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg) maintained its consistent third place ranking across the months. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack remained steady in fourth place. Notably, Goodtimes - Strawberry Full Spectrum Fruit Chews 10-Pack (100mg) retained its fifth place position since its introduction in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
