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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Betty's Eddies operated as a single-category brand with Edible accounting for 100.0% of sales, while category sales fell year over year by 17.3% and rose month over month by 3.1%. Average price declined 6.2% YoY alongside a May 2026 Edible category rank of 2 in Maryland, implying volume held up better than revenue on an annual basis but accelerated modestly month to month. The pattern indicates a reliance on Edible concentration that amplified the -17.3% YoY drag, while the +3.1% MoM lift within the same category suggests short-term momentum that could be sensitive to pricing.
The combination of a 6.2% YoY price reduction and a May 2026 rank of 2 in Maryland signals a price-led positioning within Edibles that prioritizes share defense over revenue per unit, with the 3.1% MoM sales uptick pointing to elasticity benefits. However, the -17.3% YoY contraction paired with a 100.0% Edible mix concentrates risk in a single demand curve, meaning the brand’s May 2026 stance leans on sustained price competitiveness and basket frequency rather than mix diversification.
Competitive Landscape
Betty's Eddies sits at rank #2 in MD Edible in May 2026, down 1 position year over year from #1, and unchanged versus three months ago at #2; the brand previously peaked at #1 in December 2025, marking a 1-spot slide from its peak to the current position. Against competitors, Incredibles climbed from #2 to #1 with a 38.2% year-over-year sales increase while Wyld held #3 with 0.9% growth, indicating pressure both from a faster-rising leader and a stable follower; this mix of a 1-rank YoY decline and a steady #2 over the last three months implies Betty's Eddies is in a holding pattern that risks further erosion if momentum does not re-accelerate.
Notable Products
Goodtimes - Strawberry Full Spectrum Fruit Chews 10-Pack (100mg) posted the steepest decline in May 2026 at -16.3% and slid to rank 10 from a higher prior-month position, while Go Betty Go - THC/THCV 2:1 Watermelon Fruit Chews 10-Pack (50mg THC, 25mg THCV) fell -6.4% at rank 8, indicating momentum rotated away from stimulant-positioned SKUs toward nighttime and relief formats. At the top, Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack (100mg CBD, 50mg THC, 50mg CBN) held rank 1 despite a -2.8% dip, and overall four of the top ten are Bedtime Betty's variants with small MoM declines between -1.2% and -2.8%, pointing to durable share even amid mixed monthly trends. Ache Away PM - THC/CBN/CBC 2:1:1 Orange Creme Fruit Chews 10-Pack (100mg THC, 50mg CBN, 50mg CBC) grew +14.8% at rank 5 and Achy Eddies - CBD/D9THC/CBC 40:10:5 Cherry Fruit Chews 10-Pack rose +5.8% at rank 7, contrasting with the -0.4% flatness at rank 6, which implies consumer spend is consolidating into a smaller set of relief and sleep SKUs rather than breadth across flavors, with around $198,645 concentrated in the category leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
