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Dec-2025
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Overview
Market Insights Snapshot
Betty's Eddies has demonstrated varied performance across different states, particularly in the Edible category. In Illinois, the brand experienced a slight decline in its ranking, moving from 10th in September 2025 to 14th by December 2025. Despite this downward shift, the sales figures reveal a positive trend with a notable increase in December. This suggests that while competition may be intensifying, the brand's appeal remains strong among consumers. In contrast, Massachusetts presents a more stable picture, where Betty's Eddies consistently held the 4th position from September through December 2025. The steady ranking, coupled with progressive sales growth, indicates a solid foothold in this market.
Meanwhile, in Maryland, Betty's Eddies has maintained a robust performance, securing the 2nd spot consistently from September to December 2025. This strong positioning is underscored by a significant increase in sales over the same period, suggesting a growing consumer base and effective market strategies. The consistent top-tier ranking in Maryland contrasts with the absence of top 30 rankings in other states, highlighting both the brand's targeted success and potential areas for expansion. Such insights into state-specific performances can guide strategic decisions for further market penetration and brand positioning.
Competitive Landscape
In the Maryland edibles market, Betty's Eddies consistently maintained its position as the second-ranked brand from September to December 2025. Despite strong competition, Betty's Eddies demonstrated stable sales growth, closing the gap with the leading brand, Wyld, which experienced a drop in rank from first to third in December. Meanwhile, Incredibles showed a remarkable rise, climbing from fifth in September to securing the top spot by November, indicating a significant shift in consumer preference. Curio Wellness also showed fluctuations, peaking at third in November before settling at fourth in December. These dynamics suggest that while Betty's Eddies has maintained its rank, the competitive landscape is evolving, with brands like Incredibles gaining traction, potentially impacting future sales trajectories for Betty's Eddies.
Notable Products
In December 2025, the top-performing product from Betty's Eddies was Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack, maintaining its number one rank from November and achieving sales of 13,794. The Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (50mg) held steady at the second position, showing a consistent performance across the months. The third spot was consistently occupied by Bedtime Betty's - Lemon Agave Fruit Chews 10-Pack (100mg), with a slight increase in sales compared to previous months. Ache Away - CBD/THC/CBC 4:1:1 Cherry Fruit Chews remained in fourth place, showing stable sales figures. A new entry in the rankings for December was Goodtimes - Strawberry Full Spectrum Fruit Chews 10-Pack, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
