Market Insights Snapshot
Looking at the performance of Massachusetts, Betty's Eddies has been consistently ranked in the top 5 for the edible category from August to November 2023. Despite a slight dip in September, the brand regained its position at number 3 in October and November. A key point to note is the increase in sales from August to October, which indicates a positive trend in the brand's performance. However, there's a slight decrease in November, which could be due to various market factors.
On the other hand, in Maryland, Betty's Eddies experienced a downward trend in the rankings from August to October 2023, moving from the 2nd to the 5th position. However, the brand managed to improve its position to 4th in November, which is a good sign of recovery. Interestingly, the sales figures show a noticeable decline from August to November. This could be a point of concern, but it's important to consider other factors, such as market conditions and competition, which might have influenced these results.
In the Massachusetts edible cannabis market, Betty's Eddies has maintained a consistent presence within the top five brands from August to November 2023. However, the brand has experienced some rank fluctuation, moving from third place in August, to fourth in September, back to third in October, and maintaining that position in November. This suggests a competitive landscape, especially with brands like Coast Cannabis Co. which has shown similar rank movements. The top two brands, Kiva and Wana, have consistently held their positions, indicating a strong customer preference and market dominance. Another competitor, Kanha / Sunderstorm, has also maintained a steady presence, albeit at a lower rank. Despite the competition, Betty's Eddies has shown resilience and remains a strong contender in the Massachusetts edible cannabis market.
In November 2023, the top-performing product from Betty's Eddies was the 'Bedtime Betty's - CBD/THC/CBN 2:1:1 Raspberry Creme Fruit Chews 10-Pack' with a sales figure of 13,674. This product managed to reclaim its top spot after being second in October 2023. The 'Bedtime Betty's Fruit Chews 10-Pack' was the second best-seller, a slight drop from its leading position in October. The 'Bedtime Betty's - Agave Lemon Melatonin Fruit Chews 10-Pack' consistently held the third rank over the past four months. The remaining two products, 'Ache Away Eddies - CBD/THC/CBC 4:1:1 Cherry Fruit Chews 10-Pack' and 'Go Betty Go - THC/THCV 2:1 Watermelon Fruit Chews 10-Pack', maintained their fourth and fifth positions respectively.