Market Insights Snapshot
In the Arizona market, CBD Wellness shows a consistent performance across different categories. In the 'Tincture & Sublingual' and 'Topical' categories, the brand has maintained a steady ranking at 4th and 8th places respectively from August to November 2023. This suggests a strong and stable market presence in these categories. However, it's worth noting that in the 'Concentrates' category, despite holding a consistent 63rd place rank from September to November 2023, the brand was not among the top 20 brands, indicating room for improvement.
On the other hand, when we look at the 'Edible' category, CBD Wellness has shown a slight upward trend, moving from 65th place in August to 62nd place in November 2023. While this upward movement is marginal, it could be an indication of growing consumer interest in the brand's edible products. Sales figures, however, tell a different story with a fluctuating trend over the months. These movements and trends provide an interesting perspective on the brand's performance in Arizona, hinting at potential opportunities and areas for growth.
In the Tincture & Sublingual category for Arizona, CBD Wellness has maintained a consistent 4th rank from August to November 2023. However, it's worth noting that its sales have seen a fluctuating trend, with a significant drop in November. Among its competitors, Tru Infusion and Chronic Health have consistently held higher ranks and have seen relatively stable sales, indicating a stronger market presence. On the other hand, THC Living and Fazed have shown a variable performance in terms of rank and sales. Particularly, Fazed has experienced a significant rank drop in September, indicating that it may not pose a significant threat to CBD Wellness in the near future. However, THC Living's steady climb in rank and increasing sales trend may be a potential challenge for CBD Wellness.
In November 2023, the top-performing product from CBD Wellness was the CBC Rich Tincture (1000mg CBC), which saw a substantial increase in sales from previous months, securing the number 1 rank. The CBD Original Salve (1000mg CBD, 4oz) also performed well, moving up to the 2nd rank from the 4th in October. The CBG Rich Tincture (1000mg CBG) dropped to the 3rd rank from the 2nd in the previous month. The CBD Lavender Bath Fizzer (400mg CBD) maintained its 4th position, while the CBD Eucalyptus Bath Fizzer (400mg CBD) dropped to the 5th rank from the 4th in October. The CBC Rich Tincture (1000mg CBC) had a notable sales figure of 36 units for the month.