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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Drip Oils + Extracts concentrated its mix in Flower at 43.69% share with 20.52% year-over-year growth and 4.95% month-over-month growth, while Vapor Pens fell to 11.15% share with -60.68% year-over-year and -28.74% month-over-month. Pre-Roll expanded year-over-year by 779.62% to 12.64% share but retrenched month-over-month by -22.76%, and Concentrates held 21.68% share with 2.56% year-over-year and 3.66% month-over-month growth. Tincture & Sublingual and Topical posted mixed results—3.01% and 38.31% year-over-year respectively—with both slipping month-over-month (-6.46% and -6.58%), and Beverage contracted year-over-year by -9.93% and month-over-month by -20.14% to 1.38% share. With average price down 13.59% year-over-year to $22.33 and total brand sales up 3.30% year-over-year, the pattern implies volume gains are being driven by Flower and a Pre-Roll push that is volatile month-to-month, while Vapor Pens is the primary drag.
These shifts reposition Drip Oils + Extracts toward a Flower-led portfolio where incremental gains in share and rank potential hinge on sustaining the 20.52% year-over-year and 4.95% month-over-month momentum in Flower, as Vapor Pens’ -60.68% year-over-year decline caps upside. The steep Pre-Roll year-over-year surge alongside a -22.76% month-over-month drop indicates promotional or listing-driven volatility that can boost traffic but may pressure mix stability, especially with the 13.59% average price decline signaling a trade-down or pack-size shift. With a 15th rank in Flower in Arizona and Topical growing 38.31% year-over-year despite a -6.58% month-over-month dip, the implication is to consolidate Flower share while selectively defending Pre-Roll and Topical to offset Vapor Pens attrition and protect price architecture.
Competitive Landscape
Drip Oils + Extracts sits at rank #15 in May 2026, improving 3 spots from #18 year over year while holding flat versus February 2026 at #15, and the brand’s peak of #11 in December 2025 signals headroom that has not converted into a top-10 hold. Among leaders, JustFLOWR (MA) stayed #1 year over year but with a −37.4% YoY sales change, and Find. held #2 with a −25.3% YoY sales change, whereas Just Flower / Just Vape surged from #51 to #4 on 2,749.9% YoY growth, indicating faster upward mobility among challengers than the 3-rank YoY improvement for Drip Oils + Extracts. This mix—steady rank at #15 across three months and only a modest YoY climb of 3 positions while a challenger jumped 47 ranks—implies Drip Oils + Extracts is stabilizing mid-pack but risks being outpaced by rapid movers unless it reaccelerates share gains.
Notable Products
Jack Herer Pre-Roll (0.5g) posted the steepest movement in May 2026 with a -53.4% month-over-month decline and slid to rank 10, while High THC RSO Syringe (1g) rose 42.8% MoM to rank 1, indicating a sharp tilt away from low-weight pre-rolls toward therapeutic concentrates. CBD/CBG 1:1 Hemp Salve (500mg CBD, 500mg CBG) fell -8.2% MoM at rank 2 as Drops - High CBD Natural Tincture (600mg CBD, 30ml) in rank 7 grew 4.0%, suggesting cannabinoid wellness demand is consolidating in sublingual formats rather than topicals; the RSO also led category share within Concentrates versus pre-roll units. Four of the top ten are Flower SKUs clustered between ranks 3 and 9 with mixed MoM signals (+7.5% for Cherry Paloma (3.5g) and several null comps), implying Flower breadth supports traffic while margin and momentum are concentrating in non-flower formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
