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Aug-2024
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Overview
Market Insights Snapshot
Chronic Health has shown consistent performance in the Arizona market, particularly in the Tincture & Sublingual and Topical categories. In both categories, the brand has maintained a steady rank of 2nd and 3rd place respectively from May to August 2024. This stability indicates a strong market presence and customer loyalty. Notably, the sales figures for Tincture & Sublingual products saw a significant increase from May to June, before stabilizing in the subsequent months. Such trends suggest that Chronic Health’s products are well-received and continue to perform robustly in these categories.
However, the absence of Chronic Health from the top 30 brands in other states and categories could be viewed as a limitation. This absence highlights areas where the brand may need to improve its market penetration and competitive strategy. Despite its strong performance in Arizona, the brand's lack of presence in other significant markets could impact its overall growth potential. This mixed performance underscores the importance of targeted marketing and product diversification strategies to enhance Chronic Health's footprint across different states and categories.
```Competitive Landscape
In the Arizona Topical category, Chronic Health has consistently maintained its 3rd rank from May to August 2024, indicating steady performance amidst fluctuating market dynamics. Notably, iLava has dominated the top position throughout this period, while Drip Oils + Extracts held the 2nd rank consistently. Despite these strong competitors, Chronic Health's stability in rank suggests a loyal customer base and effective market strategies. Meanwhile, Tru Infusion and Gramz have shown more variability in their rankings, with Tru Infusion fluctuating between 4th and 6th positions and Gramz moving between 5th and 6th. This consistency in Chronic Health's performance, coupled with a notable increase in sales from July to August, positions it favorably against competitors, highlighting its resilience and potential for growth in the Arizona Topical market.
Notable Products
In August 2024, the CBD/THC 1:1 Glycerin Tincture (100mg CBD, 100mg THC, 1oz) maintained its top position as the best-selling product for Chronic Health, with notable sales of 619 units. The CBD/THC 1:1 Sleep Well Tincture (100mg CBD, 100mg THC, 1oz) held steady in the second position, showing consistent performance from July. The CBD/THC 1:1 Pain Relief Ointment (175mg CBD, 175mg THC) climbed to third place, up from fourth in July, indicating a positive shift in customer preference. The Indica THC Glycerin Tincture (100mg THC, 1oz) slipped to fourth place from its previous third position. Lastly, the CBD/THC 1:1 Pain Relief Ointment (45mg CBD, 45mg THC) re-entered the rankings at fifth place, demonstrating a renewed interest in topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
