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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, iLava has shown a consistent performance across various categories in Arizona. Notably, in the Concentrates category, iLava has maintained a steady position, ranking 9th consecutively from February to April 2025. This stability suggests a strong foothold in this segment, despite a slight decline in sales from January to April. In the Topical category, iLava has made significant strides, climbing from 5th in January to an impressive 2nd place by April, indicating an increasing consumer preference for their topical products. This upward movement in rankings highlights the brand's growing influence and potential for expansion in this category.
However, iLava's performance in the Edible category tells a different story. The brand hovered around the 30th position in early 2025, with a slight dip to 31st in March, before returning to 30th in April. This fluctuation outside the top 30 indicates challenges in gaining a stronger market share in edibles. Meanwhile, in the Flower category, iLava has shown positive momentum, improving its rank from 52nd in January to 45th by March and holding steady through April. This trend suggests a gradual increase in popularity among consumers. The Vapor Pens category remains a stronghold for iLava, consistently ranking 9th from February to April, supported by robust sales figures. These insights reveal a brand with strengths in certain areas, while also highlighting opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has maintained a steady position, consistently ranking 9th from February to April 2025, after a slight improvement from 10th in January. This stability in ranking indicates a solid market presence, though it faces stiff competition from brands like Timeless and Jeeter, which have consistently ranked higher, occupying the 7th and 8th positions interchangeably. Despite this, iLava's sales figures have shown a positive trend, with sales peaking in February 2025 at $807,093, a testament to its growing consumer base. Meanwhile, Canamo has fluctuated around the 10th position, indicating a close competition with iLava. The consistent ranking and gradual sales increase suggest that iLava is effectively retaining its customer loyalty amidst a competitive market, although there is room for growth to climb higher in the ranks.
Notable Products
In April 2025, the top-performing product from iLava was Gold - Purple Punch Distillate Disposable (1g) in the Vapor Pens category, maintaining its number 1 rank from March with sales of 2014 units. Gold - Green Dream Delta 9 THC Disposable (1g) climbed to the second position, improving from its previous rank of fourth in March. Gold Maui Wowie Distillate Disposable (1g) held steady at the third position, showing consistent popularity in the Vapor Pens category. Gold - Acapulco Gold Distillate Disposable (1g) saw a drop from second to fourth place, indicating a decrease in sales momentum. In the Edible category, Entourage Night - CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack slipped to fifth place from a previous second place in February, reflecting a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
