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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, iLava’s mix tilted further toward Concentrates as Vapor Pens contracted: Vapor Pens held 62.58% share but fell 24.61% year over year and 12.42% month over month, while Concentrates rose 14.74% YoY and 4.91% MoM to 23.21% share. Edible slipped 0.98% YoY and 11.12% MoM at 7.16% share, and Topical declined 48.47% YoY and 25.24% MoM to 2.61% share, while Flower grew 3.52% YoY and 14.28% MoM to 4.45% share. With Vapor Pens ranked 16 in Arizona and posting the steepest declines, the pattern implies reliance on a weakening anchor category while mid-sized Concentrates is becoming the volume stabilizer.
The shifts suggest a repositioning opportunity: price-sensitive buyers may be migrating from Vapor Pens (average price $18.91) toward Concentrates (average price $16.56) as brand-wide average price fell 14.08% YoY, and Flower’s 14.28% MoM growth indicates receptivity to inhalable formats outside pens. Because Edible and Topical both contracted double-digit MoM while Concentrates expanded 4.91% MoM and Vapor Pens shrank 12.42% MoM, the implied near-term route is to lean into Concentrates and selectively nurture Flower to offset pen volatility, rather than defending shrinking Edible and Topical share.
Competitive Landscape
iLava sits at rank #16 in AZ Vapor Pens in June 2026, sliding 6 positions year over year from #10 while falling 3 spots since March 2026 from #13, and this is a retreat from its peak at #8 in November 2024. In contrast, Abstrakt climbed from #5 to #2 alongside a 162.2% YoY sales change, while category leader Mfused held #1 with a 19.4% YoY sales decline, indicating that iLava’s downward rank movement is less about a shrinking top end and more about mid-tier challengers accelerating past it. The pattern implies iLava’s rank trajectory is drifting toward the lower tier unless it regains momentum against faster-rising peers.
Notable Products
Entourage Night - CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack (50mg CBG, 50mg CBN, 100mg THC) led June 2026 in rank at #1 despite a -18.7% month-over-month decline, while Twilight - CBD/THC/CBG/CBC 1:2:1:1 Blueberry Gummies 10-Pack fell -15.0% at #3. Entourage Night - CBG/CBN/THC 1:1:2 Watermelon Gummies 10-Pack softened -7.0% yet held #2, and four of the top ten are Edible SKUs that collectively lost share versus May with two double-digit drops. This pattern implies reliance on sleep-focused edibles that are cooling, pushing iLava to balance the portfolio toward formats with steadier velocity.
Lava Rocks - Kosher Kush Infused Flower (2.5g) slid -21.0% at #7, whereas Lava Rocks - Guava Cross Infused Flower (3.5g) debuted at #5 with $14,056 and Vapor Pens occupied #6, #8, #9, and #10 without reported MoM change. The mix shows Flower volatility alongside stable Vapor Pens placement across four ranks, suggesting near-term upside in pens while infused flower needs SKU-level pruning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
