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Jun-2024
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Overview
Market Insights Snapshot
iLava has demonstrated notable performance across various product categories in Arizona. The brand has shown significant strength in the Concentrates category, climbing from 7th place in March 2024 to 4th place by June 2024. This upward movement suggests a growing consumer preference for iLava's concentrate products. In the Vapor Pens category, iLava has maintained a strong presence, consistently ranking within the top 10 and showing stable sales figures, with a slight uptick in June 2024. However, in the Flower category, iLava did not rank within the top 30, indicating potential challenges or opportunities for growth in that segment.
On the other hand, the Edible category has been a mixed bag for iLava in Arizona. The brand's ranking fluctuated from 26th in March 2024 to 30th in June 2024, reflecting a decline in consumer interest or competitive pressures. Despite this, iLava has maintained a dominant position in the Topical category, consistently holding the number one spot from March to June 2024. This consistency underscores iLava's strong foothold and brand loyalty in the Topical market. Overall, while iLava excels in some categories, there are areas like Flower and Edibles where the brand could focus on improving its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has shown a steady performance, maintaining its rank at 8th place in March and April 2024, before climbing to 7th place in May and June 2024. This upward movement suggests a positive trend in consumer preference and market penetration. However, iLava faces stiff competition from brands like Timeless, which consistently held the 6th position from April to June 2024, and Abstrakt, which maintained a strong 5th place throughout the same period. Notably, Jeeter experienced a decline, dropping from 5th to 8th place by June 2024, which could indicate a shift in consumer loyalty or market dynamics that iLava could potentially capitalize on. Additionally, the rapid rise of WTF Extracts from 16th in March to 9th in June 2024 highlights the volatility and competitive nature of the market. Overall, iLava's stable yet improving rank amidst these shifts underscores its resilience and potential for further growth in the Arizona vapor pen category.
Notable Products
In June 2024, the top-performing product from iLava was Gold Bubba Kush Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from May 2024 with notable sales of 1947 units. Gold Mai Tai Distillate Disposable (1g) secured the second spot, marking its debut in the rankings. Gold - Acapulco Gold Distillate Disposable (1g) climbed to third place, showing a steady increase from its fourth and third positions in March and April, respectively, with sales reaching 1738 units. ClearGold - Strawberry Cough Distillate Cartridge (1g) improved from fifth to fourth place, showcasing significant growth in sales figures. Finally, Gold - Green Dream Delta 9 THC Disposable (1g) entered the rankings at fifth place, indicating a strong performance in its initial month.
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