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Sep-2025
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Overview
Market Insights Snapshot
iLava has demonstrated a consistent performance in the Arizona market, particularly within the Concentrates and Vapor Pens categories, where it has maintained a steady 10th place ranking from June to September 2025. This stability suggests a strong foothold and consumer loyalty in these segments. Notably, the Concentrates category has seen slight fluctuations in sales figures across the months, yet the brand's position remains unshaken. In contrast, the Edible category shows a positive trend, with iLava climbing from 31st to 28th place by September, indicating a gradual improvement and potential growth in this segment. However, in the Flower category, iLava did not maintain a top 30 ranking, which could be a point of concern or an area for potential development.
In the Topical category, iLava has consistently held a top-tier position, ranking third and fourth over the months, which underscores its strength and competitive edge in this niche. Despite a slight dip in sales from June to July, it rebounded by September, suggesting resilience and effective market strategies. The absence of iLava from the top 30 in the Flower category after June might indicate challenges in penetrating this market segment or a strategic focus on other categories where they perform better. These dynamics highlight both the brand's robust performance in certain areas and opportunities for targeted improvement in others.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, iLava consistently holds the 10th rank from June to September 2025, indicating a stable position amidst fluctuating market dynamics. Despite a slight decline in sales from June ($600,642) to August ($547,488), iLava managed a rebound in September ($576,876), showcasing resilience in a competitive market. Meanwhile, Timeless remains a formidable competitor, consistently ranking higher at 7th or 8th place, with sales figures significantly surpassing iLava's, although they experienced a notable drop in September. Canamo maintains a steady 9th rank, closely trailing Timeless in sales, but showing a downward trend similar to iLava's. Interestingly, Fenix exhibits a positive trajectory, climbing from 17th to 12th rank over the same period, indicating potential emerging competition. Additionally, Session Premium Cannabis (AZ) fluctuates in rank but remains a close competitor, often just one spot behind iLava. These dynamics suggest that while iLava maintains its rank, the brand must strategize to boost sales and counter the upward momentum of emerging competitors like Fenix.
Notable Products
In September 2025, the top-performing product from iLava was the Molecular Blue Dream Live Resin Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 1207 units. The Twilight CBD/THC/CBG/CBC Blueberry Gummies (50mg CBD, 100mg THC, 50mg CBG, 50mg CBC) climbed to the second position, showing a consistent improvement from fourth in July and third in August, with sales reaching 1004 units. ClearGold Cherry Pie Distillate Cartridge (1g) held the third spot in the Vapor Pens category, maintaining its position since its appearance in the rankings. Entourage Night CBG/CBN/Delta 9 THC 1:1:2 Indica Watermelon Gummies slipped to fourth place from second in the previous two months. Finally, Molecular Guava Cross Live Resin Disposable (1g) remained steady at fifth, reflecting stable demand in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
