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Dec-2025
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Overview
Market Insights Snapshot
iLava has demonstrated a dynamic performance across various product categories in Arizona. In the Concentrates category, the brand experienced a slight fluctuation, moving from 8th place in September 2025 to 10th in October and November, before climbing back to 9th in December. This suggests a resilient market presence despite minor setbacks. The Vapor Pens category shows a positive trend, with iLava improving its ranking from 11th in September to 9th in November, though it saw a slight drop to 10th in December. This consistent presence in the top 10 indicates strong consumer demand and brand loyalty. However, in the Flower category, iLava did not make it into the top 30, highlighting a potential area for growth or increased competition.
In the Edible category, iLava maintained a steady position at 27th place from October through December, showing a stable but less competitive stance compared to other categories. Notably, the Topical products have consistently held a strong position, maintaining 4th place from September through November before slightly dropping to 5th in December. This consistency in the Topical category reflects a solid market foothold and perhaps a loyal customer base. The absence of iLava from the top 30 in certain categories might indicate either a niche market focus or a need for strategic adjustments. While specific sales figures are not detailed here, the overall trends suggest areas of both strength and opportunity for iLava in the competitive cannabis market of Arizona.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, iLava has demonstrated a steady performance with a slight upward trend in rankings over the last few months of 2025. Starting at rank 11 in September, iLava improved to rank 9 in November before settling at rank 10 in December. This improvement is noteworthy when compared to competitors like Mohave Cannabis Co., which maintained a consistent rank of 12, and Canamo, which fluctuated slightly but remained outside the top 10. Meanwhile, WTF Extracts consistently outperformed iLava, holding a higher rank of 7 or 8 throughout the same period, although their sales showed a significant decline by December. Session Premium Cannabis (AZ) also posed a competitive challenge, closely trailing or surpassing iLava in rank with a notable sales surge in December. These dynamics suggest that while iLava is making progress, it faces strong competition from both stable and fluctuating brands, indicating a need for strategic initiatives to maintain and enhance its market position.
Notable Products
In December 2025, iLava's top-performing product was the Entourage Night - CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack, which climbed to the number one position with sales of 1379 units. This product showed a steady ascent from fourth place in September to second in October. The Molecular - Dark Queen Live Resin Disposable took the second spot, making its debut in the rankings with impressive sales. The Entourage Night - CBG/CBN/ Delta 9 THC 1:1:2 Indica Watermelon held steady in third place, maintaining its position from November. Meanwhile, the Molecular - Wedding Cake Live Resin and Gold Maui Wowie Distillate Disposables followed in fourth and fifth positions, respectively, both new entries in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
