Market Insights Snapshot
In the Concentrates and Edible categories, iLava has seen a steady decline in its ranking and sales in Arizona from July to October 2023. In the Concentrates category, it slipped from the 45th position in July to the 49th in October, with sales dropping from 9334 to 4685 units. Similarly, in the Edibles category, the brand fell from the 36th position in July to the 49th in October, with sales falling from 17108 to 2921 units. This downward trend indicates that iLava may need to rethink its strategy in these categories in Arizona.
On a brighter note, iLava has performed remarkably well in the Topical category in Arizona. It maintained the top spot from July to September 2023, slipping only slightly to the 3rd position in October. Sales remained relatively stable, with a slight dip from 38910 units in July to 41699 units in October. This consistently high performance suggests that iLava has established a strong foothold in the Topical category in Arizona, which is a promising sign for the brand.
In the Topical category for the state of Arizona, iLava has been a strong contender, maintaining a position in the top three from July to October 2023. In August and September, iLava secured the top spot, however, it slipped to third place in October. This shift in rank coincided with a slight dip in sales. Among its competitors, Müv / MUV showed a steady upward trend, climbing from fifth place in July to first in October, with sales reflecting this positive trajectory. Chronic Health, despite starting off strong in July, experienced a drop in rank and sales in August, but rebounded to secure the second spot in October. Tru Infusion and Drip Oils + Extracts remained relatively stable in their positions, with Tru Infusion consistently ranking higher than Drip Oils + Extracts, but both brands saw a decrease in sales over the period. The competitive landscape in Arizona's Topical category is dynamic, with brands jostling for the top spots and sales figures reflecting these shifts.
In October 2023, iLava's best-selling product was 'Touch - CBD/THC Refill Topical Gel (250mg CBD, 300mg THC, 2.85oz)', maintaining its top position from previous months with 673 units sold. The second best-seller was 'Feel - CBD/THC 1:2 Roll-On Oil (50mg CBD, 100mg THC, 10ml)', climbing up from the third position in September. 'Entourage Day - CBD/D8/CBG/THC Blood Orange Gummies 10-Pack (50mg CBD, 50mg D8, 50mg CBG, 50mg THC)' held the third position, dropping a spot from the previous month. The fourth position was taken by 'Touch ECOPRIDE - Bamboo Topical Gel (320mg CBD, 380mg THC, 3.75oz)', dropping from second position in August. Finally, the fifth position was a new entry, 'Lumen - Black Water Crumble (1g)', marking its first appearance in the top five.