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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, iLava’s sales declined 16.06% year over year while the average price fell 11.03%, indicating mix and pricing were both in motion, with Arizona remaining the top state and Vapor Pens the top category. Vapor Pens held 64.43% share with an 11.31% month-over-month lift but a 16.92% year-over-year drop, while Concentrates rose 23.00% month over month and 5.14% year over year to 22.06% share, pointing to a reweighting toward inhalables with divergent momentum windows. Edible held 6.87% share with a 4.58% year-over-year gain but a 5.01% month-over-month decline, and Flower’s 3.71% share surged 64.52% month over month despite a 38.17% year-over-year contraction, suggesting a tactical rebound rather than a structural recovery; Topical at 2.93% share gained 11.85% month over month but slid 60.46% year over year. The rank of 12 in Vapor Pens within Arizona, combined with Vapor Pens’ year-over-year contraction and Concentrates’ contrasting growth, implies the brand is leaning on category breadth to offset core softness rather than pure price moves, with one anchor dollar exposure concentrated in high-penetration Vapor Pens.
The pattern implies iLava’s positioning is shifting from a single-category anchor to a more hedged inhalables stance: Vapor Pens still command 64.43% of mix and a rank of 12 in Arizona, yet the 16.92% year-over-year decline versus Concentrates’ 5.14% year-over-year growth and 23.00% month-over-month surge signals share-of-wallet migration within the same shopper mission. With Edible posting a 4.58% year-over-year increase but a 5.01% month-over-month pullback, and Flower rebounding 64.52% month over month against a 38.17% year-over-year drop, the near-term lift is skewed to transactional wins rather than sustained category equity; coupled with an 11.03% average price reduction and a 50.94% 24‑month sales decline, the positioning narrative points to recapturing trips through value and cross-category baskets instead of deepening premium differentiation.
Competitive Landscape
iLava sits at rank #12 in AZ Vapor Pens in May 2026, down 2 positions year over year from #10, and up 1 place versus February 2026 when it was #13; against its historical context, the brand remains 4 spots below its peak of #8 from November 2024, while the gap to the top 10 widened by 2 ranks over the past year. Competitively, Mfused held #1 with a -21.9% year-over-year sales change while iLava slid 2 ranks, and Abstrakt climbed from #5 to #2 with +118.0% year-over-year sales growth, indicating share is consolidating toward faster risers as iLava’s relative rank momentum softens; the trajectory implies iLava must reverse a 2-rank annual decline to re-enter contention for a return toward its #8 peak.
Notable Products
Twilight - CBD/THC/CBG/CBC 1:2:1:1 Blueberry Gummies 10-Pack (50mg CBD, 100mg THC, 50mg CBG, 50mg CBC) posted the steepest decline at -16.7% and slid to rank 4, while Entourage Night - CBG/CBN/THC 1:1:2 Watermelon Gummies 10-Pack (50mg CBG, 50mg CBN, 100mgTHC) fell -11.8% to rank 2. In contrast, Entourage Night - CBG/CBN/THC 1:1:2 Wildberry Gummies 10-Pack (50mg CBG, 50mg CBN, 100mg THC) rose 108% to hold rank 1, and Lava Rocks - Kosher Kush Infused Flower (2.5g) gained 10.9% at rank 7. With three Edibles in the top six but a split trajectory (+108% vs. -16.7% and -11.8%), the mix implies iLava’s demand is concentrating at the high-potency night formulations while legacy wellness skus are being repriced by shoppers.
Within Vapor Pens, Molecular - Wild Cherry Live Resin Disposable (1g) dropped -15.0% at rank 8 while ClearGold - White Widow Distillate Cartridge (1g) entered at rank 5, and ClearGold - Pineapple Express Delta 9 THC Distillate Cartridge (1g) placed at rank 10. Molecular - Hibiscuits Live Resin Disposable (1g) debuted at rank 3 with $28,306 in May 2026, and ClearGold - Raspberry Kush Delta 9 THC Distillate Cartridge (1g) held rank 9, indicating a spread from rank 3 to rank 10 in the same category. The pattern implies Vapor Pens are fragmenting between new live resin entries and stable distillate lines, which pushes iLava toward breadth over depth in inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
