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Jun-2024
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Overview
Market Insights Snapshot
Cosmic View has shown a varied performance across different categories and states. In the California market, the brand has maintained a presence in the Tincture & Sublingual category, although it has experienced some fluctuations. Starting at rank 16 in March 2024, Cosmic View slipped to rank 21 by May but recovered slightly to rank 19 in June. This indicates a moderate level of volatility, which may be attributed to changes in consumer preferences or competitive pressures. Notably, the brand did not rank in the top 30 for the Topical category after March, suggesting a significant drop in consumer interest or increased competition in that segment.
While Cosmic View's performance in California is notable, the absence of rankings in other states and categories could be seen as both a challenge and an opportunity. The lack of top-30 placements in other regions might indicate untapped markets or areas where the brand has yet to establish a strong presence. This could be a critical area for strategic focus, especially if the brand aims to diversify and strengthen its market position. Overall, while the brand shows promise in certain segments, there is ample room for growth and improvement across different states and categories.
Competitive Landscape
In the competitive landscape of Tincture & Sublingual products in California, Cosmic View has experienced notable fluctuations in its rank and sales over recent months. Despite a strong start in March 2024 with a rank of 16, Cosmic View's position dipped to 21 in May before recovering slightly to 19 in June. This volatility contrasts with the more consistent performance of competitors like Dr. May, which maintained a higher rank, only dropping to 18 in June from a peak of 14 in April. Similarly, Carter's Aromatherapy Designs (C.A.D.) showed a steadier ranking, fluctuating between 18 and 22. Meanwhile, Kind Medicine and Don Primo re-entered the top 20 in June, indicating a resurgence. These shifts suggest that while Cosmic View remains a significant player, it faces stiff competition and must strategize to stabilize and improve its market position to drive sales growth.
Notable Products
In June 2024, the top-performing product from Cosmic View was CBD/THC 20:1 Tincture, which secured the first rank with notable sales of 105 units. This product showed a significant rise from its third position in May 2024. The CBD/THC 1:4 Slumber Tincture held the second rank, dropping from its top position in May. CBD/THC 2:1 Restore Tincture maintained its third position from the previous month. THC/THCV 2:1 Pink Boost Tincture saw a decline, falling to the fourth rank from its second position in May.
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