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Aug-2024
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Overview
Market Insights Snapshot
Cosmic View has shown a relatively stable performance in the California market, particularly in the Tincture & Sublingual category. In May 2024, the brand was ranked 22nd, and it improved slightly to 21st place in June 2024. However, by July and August 2024, Cosmic View did not appear in the top 30 rankings, indicating a potential drop in market presence or increased competition. Despite this, the brand's sales figures in June 2024 were higher than those in May 2024, suggesting a positive trend in consumer demand during that period.
While Cosmic View's performance in California shows some volatility, the brand's ability to climb in rankings between May and June 2024 is noteworthy. The absence from the top 30 in subsequent months could be a point of concern, as it may reflect challenges in maintaining a competitive edge. The overall trend indicates that while Cosmic View has the potential to capture market share, sustaining its position in a highly competitive category will require strategic efforts. For a more comprehensive understanding of their performance and strategies, further analysis would be necessary.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Cosmic View has shown a promising upward trend in recent months. In May 2024, Cosmic View was ranked 22nd, but by June 2024, it had improved its position to 21st. This upward movement is significant, especially when compared to Don Primo, which dropped from 18th in May to 22nd in June, and then fell out of the top 20 by July. Additionally, Santa Cruz Mountain Tops re-entered the rankings in August at 22nd, indicating a resurgence but still trailing behind Cosmic View. This data suggests that Cosmic View is gaining traction and improving its market position, which could be a positive indicator for future sales growth and brand strength in the California market.
Notable Products
For August 2024, the top-performing product from Cosmic View is the THC/THCV 2:1 Pink Boost Tincture (200mg THC, 100mg THCV, 30ml), which climbed from the fourth position in July to the first position with sales of 45 units. The CBD/THC 20:1 Tincture (427mg CBD, 22.5mg THC, 30ml, 1oz) follows closely, maintaining a strong second position despite a slight drop from its peak in June. The CBD/THC 5:1 Inner Women Balance Daily Health Drops (250mg CBD, 50mg THC, 30ml) holds the third spot, although its sales have decreased since June. The CBD/THC 1:4 Cycle Soothe Women's Relief Balm (50mg CBD, 200mg THC, 0.95oz) makes its first appearance in the rankings at fourth place. Notably, the CBD/THC 1:4 Slumber Tincture (90mg CBD, 360mg THC, 30ml) has seen a significant drop, falling from the top position in previous months to fourth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
