Market Insights Snapshot
Over the course of four months, Cosmic View has shown an interesting performance in the California market. In the Tincture & Sublingual category, it has maintained a steady presence in the top 20 brands, securing the 14th position in August 2023 and improving slightly to 12th place by October 2023. However, the brand experienced a slight drop in its ranking in November 2023, falling to 15th place. This fluctuation in rankings may be indicative of a competitive market, but the fact that Cosmic View has consistently remained in the top 20 suggests a stable customer base and a strong market performance.
On the other hand, in the Topical category, Cosmic View's performance in California has been relatively stable, but with a slight downward trend. The brand maintained its 17th position in August and September 2023, managed to climb up to the 15th spot in October 2023, but then fell back to the 18th position in November 2023. Despite this drop, staying within the top 20 brands in such a competitive market is a positive sign. It's important to note that while the rankings provide a snapshot of the brand's performance, there are other factors at play that could be influencing these numbers.
In the Tincture & Sublingual category in California, Cosmic View has seen a fluctuating trend in its ranking from August to November 2023. Despite a slight improvement in rank from 14th in August to 12th in October, it slipped back to 15th in November. This indicates a volatile market position when compared to competitors such as Habit and Super Wow, who have maintained more consistent rankings over the same period. Interestingly, My Blue Dove has shown a significant improvement, moving from 25th to 17th rank, suggesting a potential threat to Cosmic View. On the other hand, Dr. May has also seen a slight improvement in its rank, but remained below Cosmic View in November. In terms of sales, Cosmic View experienced a surge from August to October, but saw a significant drop in November, indicating a need for strategies to stabilize and increase sales.
In November 2023, the top-performing product from Cosmic View was the 'CBD/THC 20:1 Tincture', climbing from third place in the previous three months to first, with sales of 178 units. The 'CBD/THC 1:1 Lovely Day Tincture' secured the second spot, showing a consistent performance in the top three since August. The 'THC/THCV 2:1 Pink Boost Tincture' moved up one spot to third in November, having been in fifth place back in August and September. 'CBD/THC 1:4 Slumber Tincture', which held the top spot in September and October, fell to fourth place. Lastly, 'CBD/THC 1:1 Skin Salvation Balm' maintained its fifth position since August. This analysis indicates a dynamic market with changes in consumer preferences over time.