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Jun-2024
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Overview
Market Insights Snapshot
Don Primo has demonstrated a consistent upward trajectory in the Beverage category within California. Over the span of four months, the brand improved its ranking from 20th in March to 16th in both May and June. This steady climb indicates a growing consumer preference for Don Primo's beverage offerings. The sales figures reflect this trend, with a notable increase from $33,943 in March to a peak of $55,095 in May, before a slight decline to $50,165 in June. This performance suggests that Don Primo has successfully captured a significant share of the beverage market in California, maintaining a strong position as a top competitor.
In contrast, Don Primo's performance in the Pre-Roll category has been more volatile. The brand did not make it into the top 30 in March, but surged to 91st in April, and continued to climb to 69th by June. This movement, while positive, indicates that Don Primo is still working to establish a stronger foothold in the Pre-Roll market. Despite the fluctuations in ranking, sales have shown a significant upward trend, increasing from $88,258 in April to $151,144 in June. Meanwhile, in the Tincture & Sublingual category, Don Primo debuted at 17th in May but dropped to 20th in June, with corresponding sales decreasing from $23,047 to $16,313. These mixed results across categories highlight both the brand’s potential and areas for improvement within the Californian market.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Don Primo has shown a notable upward trajectory in rank over recent months. Initially absent from the top 20 in March 2024, Don Primo climbed to rank 91 in April, 73 in May, and 69 in June. This positive trend suggests growing consumer interest and market penetration. In contrast, competitors like Alien Labs and St Ides have experienced fluctuations, with Alien Labs maintaining a relatively stable position around the mid-60s to 70s and St Ides showing a slight decline from 61 to 66. Meanwhile, A Golden State experienced a drop from 56 in April to 72 in June, and Oakfruitland saw a steady rise from 83 to 71. These shifts indicate that while Don Primo is gaining ground, it still faces stiff competition from established brands, highlighting the dynamic nature of the California pre-roll market.
Notable Products
For Jun-2024, the top-performing product from Don Primo is White Widow Infused Pre-Roll (1.25g) in the Pre-Roll category, maintaining its first-place ranking with sales of 18,507 units. Black Widow Infused Pre-Roll (1.25g) also held steady at the second position in the Pre-Roll category with a slight increase in sales to 3,618 units. Pink Lemonade (100mg) in the Beverage category remained consistent in the third spot, while Classic Lemonade (100mg) dropped from third in Apr-2024 to fourth in Jun-2024. Notably, Arnold Bomber Tea & Lemonade (100mg) entered the rankings for the first time, securing the fifth position in the Beverage category. Overall, the rankings for the top products have shown stability with minor shifts in the Beverage category.
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