Market Insights Snapshot
Don Primo, a prominent cannabis brand, has been performing variably across different categories in California. In the Beverage category, the brand managed to improve its ranking from 23rd position in August 2023 to 20th position in November 2023. This improvement is indicative of a positive trend in market penetration and consumer preference. However, the brand's performance in the Tincture & Sublingual category has witnessed a slight decline, moving from 38th position in August 2023 to 42nd position in November 2023. This could suggest a need for the brand to revisit its strategies in this category.
Interestingly, the brand's performance in the Pre-Roll category presents a unique case. Don Primo was not among the top 20 brands in this category in August and September 2023, but it made a significant leap to the 94th position in October and further improved to the 83rd position in November. Although not in the top 20, this upward movement is a positive signal and could indicate a growing acceptance of Don Primo's Pre-Roll products among California consumers. The brand's sales figures also show a promising trend, particularly in the Beverage and Pre-Roll categories, but we'll delve into those details in another discussion.
In the Pre-Roll category within California, Don Primo has shown a promising upward trend, moving from rank 94 in October 2023 to rank 83 in November 2023. This suggests a positive growth in popularity and sales for the brand. However, it's worth noting that Don Primo's competitors have also shown significant movement. For instance, Punch Extracts / Punch Edibles improved their rank from 70 in August 2023 to 55 in October 2023, but then dropped to 78 in November 2023. Similarly, Himalaya moved up from rank 92 in October 2023 to 82 in November 2023. Meanwhile, Creme De Canna and Cream Of The Crop (COTC) were not in the top 20 brands for some months, indicating they might be less direct competitors to Don Primo. These shifts in ranking among competitors indicate a dynamic market, with Don Primo's upward trend suggesting a growing consumer preference for their products.
In November 2023, Don Primo's top-selling product was the White Widow Infused Pre-Roll (1.25g) from the Pre-Roll category, maintaining its number one position from the previous three months with a notable sales figure of 10237 units. The Arnold Bomber Tea & Lemonade (200mg) in the Beverage category moved up to second place, showing a significant improvement from its unranked position in September. The Pink Lemonade (100mg), also in the Beverage category, slipped to third place from its previous second position. Interestingly, the Arnold Bomber Tea & Lemonade (100mg) made a strong entry into the top five in November, securing the fourth position. The Black Widow Infused Pre-Roll (1.25g) from the Pre-Roll category, despite a drop in sales, managed to hold onto the fifth spot.