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Sep-2024
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Overview
Market Insights Snapshot
Don Primo has demonstrated a varied performance across different product categories in California. In the beverage category, Don Primo maintained a presence within the top 30, showing a notable improvement from a rank of 24 in August 2024 to 21 by September 2024. This upward trend suggests a growing acceptance and demand for their beverage offerings. However, the pre-roll category tells a different story, as Don Primo did not make it into the top 30 rankings from July through September 2024, indicating potential challenges or strong competition in this segment. The tincture and sublingual category saw Don Primo ranked at 23 in June 2024, but the absence of rankings in subsequent months could be a concern, possibly pointing to a decline in market share or strategic shifts in focus.
Examining sales trends, Don Primo's beverage sales in California showed a significant rebound in September 2024, with sales more than doubling from the previous month, indicating a potential recovery or successful promotional efforts. The absence of ranking data for the pre-roll and tincture categories in the later months could imply a strategic withdrawal or reallocation of resources, which might be worth monitoring for future developments. While these insights provide a glimpse into Don Primo's market dynamics, further analysis would be needed to fully understand the brand's performance trajectory and competitive positioning within the state.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Don Primo has experienced notable fluctuations in its rank and sales over the past few months. Starting in June 2024, Don Primo held a respectable 17th position but saw a decline to 24th in both July and August, before slightly recovering to 21st in September. This downward trend in rank coincided with a significant drop in sales from June to July, followed by a gradual increase through September. In contrast, Kikoko maintained a more stable presence, improving from 20th to 17th before settling back at 19th, indicating a more consistent performance. Meanwhile, Artet showed a similar pattern to Don Primo, fluctuating between 18th and 21st, but with a notable sales spike in July. Brands like Drink Loud and 5G (530 Grower) consistently trailed behind Don Primo in rank, suggesting potential opportunities for Don Primo to capitalize on its competitive edge if it can stabilize and boost its sales trajectory.
Notable Products
In September 2024, Don Primo's top-performing product was the White Widow Infused Pre-Roll (1.25g) in the Pre-Roll category, maintaining its consistent number 1 rank from previous months, despite a sales dip to 6085 units. The Pink Lemonade (100mg) in the Beverage category climbed to the second position, showing a significant increase in sales compared to earlier months. Black Cherry Lemonade (100mg THC, 12oz) improved its position to third place, marking a notable rise from its previous fourth and fifth ranks. Black Widow Infused Pre-Roll (1.25g) held the fourth spot, recovering from a dip in August. Meanwhile, Classic Lemonade (100mg) dropped to fifth place, experiencing a decline in sales from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
