Market Insights Snapshot
In the California market, the cannabis brand Ole'4 Fingers has shown interesting movements across different categories. In the Edibles category, the brand started at rank 34 in August 2023, dipped to rank 55 in September, but then rebounded to rank 24 in October and further improved to rank 23 in November. This upward trend suggests a growing preference for the brand's edibles among California consumers. However, the brand was not among the top 20 in the Vapor Pens category in August, indicating room for improvement in this category.
When we look at the Flower category, there's a different story. Ole'4 Fingers started at rank 50 in August, improved to rank 36 in September, and further to rank 33 in October. However, in November, the brand's rank dropped significantly to 67. This could be a point of concern, indicating that the brand's flower products might be losing favor among consumers. On a brighter note, the brand consistently ranked in the top 20 in the Tincture & Sublingual category from August to November, showing a stable performance in this category. The brand's sales trends and ranking movements provide valuable insights into its performance in the competitive California market.
In the California Flower category, Ole'4 Fingers has seen a significant fluctuation in its ranking over the period from August to November 2023. Initially, it was ranked 50th in August, but it improved its position to 36th in September and further to 33rd in October. However, a drastic drop was observed in November when it fell to the 67th position. In terms of sales, Ole'4 Fingers experienced a growth trend from August to October, but a sharp decline in November. When compared to its competitors, 710 Labs and Henry's Original have consistently ranked higher, while Lowell Herb Co / Lowell Smokes and High Supply / Supply have consistently ranked lower. It's worth noting that the ranks for some brands were missing for certain months, indicating they did not make the top 20 brands for the Flower category in California during those months.
In November 2023, the top-performing product for Ole'4 Fingers was Pipe Dream (3.5g), which maintained its top position from October, despite a decrease in sales to 12,432 units. The second-best seller was a new entry, Blueberry Gummies 10-Pack (100mg), with a notable 8,551 units sold. The third spot was taken by Strawberry Gummies 10-Pack (100mg), which climbed from its previous fourth position. Buddha Cookies (3.5g) dropped to fourth place from its second position in October. Rounding out the top five was Tropical Punch Gummies 10-Pack (100mg), maintaining its ranking from the previous month.