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Jul-2025
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Overview
Market Insights Snapshot
DermaFreeze has shown notable performance in the topical category across different states, with particularly strong presence in Arizona. In Arizona, DermaFreeze maintained a consistent rank within the top 10, fluctuating slightly between the 5th and 6th positions from April to July 2025. Despite a decline in sales figures, dropping from $26,756 in April to $17,101 in July, the brand has managed to maintain its competitive standing. This indicates a strong brand loyalty or effective market strategy, allowing it to hold its position even as sales numbers dwindle.
Interestingly, DermaFreeze's absence from the top 30 in other states and categories suggests areas for potential growth or market entry strategies. The brand's focus on Arizona might be a strategic choice, allowing it to consolidate its resources and efforts to maintain and potentially improve its ranking. However, this also highlights a potential vulnerability if market dynamics in Arizona shift unfavorably. Expanding its presence in other states could provide a buffer and open new revenue streams, but would require careful analysis of market conditions and consumer preferences in those regions.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, DermaFreeze has shown a dynamic shift in rankings over the months from April to July 2025. Initially ranked 6th in April, DermaFreeze climbed to 5th place in May and June, before dropping back to 6th in July. This fluctuation highlights its competitive positioning amidst brands like iLava, which consistently held the top spot despite a significant decline in sales, and Müv / MUV, which maintained a steady presence in the 5th and 6th positions. Notably, Gramz disappeared from the top 20 in July, indicating a potential opportunity for DermaFreeze to consolidate its market share. Despite a downward trend in sales, DermaFreeze's ability to maintain a top 6 ranking suggests resilience and potential for growth in a competitive market environment.
Notable Products
In July 2025, the top-performing product for DermaFreeze was the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC, 4oz) in the Topical category, maintaining its position as the number one ranked product for the fourth consecutive month. Despite a consistent decline in sales from April's 1309 units to July's 822 units, it continues to outperform other products in its category. This product has consistently held the top spot since April 2025, indicating strong market preference and dominance. The steady ranking suggests a loyal customer base, although the decreasing sales figures might hint at a potential market saturation or seasonal variation. Monitoring future sales trends will be crucial to understanding whether this decline is a temporary fluctuation or a sign of a longer-term trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
