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Jun-2024
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Overview
Market Insights Snapshot
DermaFreeze has shown consistent performance in the Topical category across several states, with notable stability in its rankings. For example, in Arizona, DermaFreeze maintained the 8th position from March to May 2024 before improving to the 7th spot in June 2024. This upward movement in Arizona indicates strong market acceptance and possibly effective marketing strategies or product improvements. However, it is important to note that DermaFreeze did not make it into the top 30 brands in other states and categories, which could suggest areas for potential growth or the need for strategic adjustments.
The sales figures for DermaFreeze also reflect interesting trends. In Arizona, sales saw a dip in May 2024 but rebounded in June 2024, suggesting a recovery or seasonal fluctuation. This resilience in sales, coupled with the improved ranking, paints a positive picture for the brand's future in the Arizona market. However, the absence of DermaFreeze in the top 30 brands in other states and categories might be a concern, indicating that while the brand is strong in certain niches, there is room for expansion and increased market penetration in other regions and product lines.
Competitive Landscape
In the competitive landscape of topical cannabis products in Arizona, DermaFreeze has shown a slight improvement in rank from 8th in March, April, and May 2024 to 7th in June 2024. This upward movement is notable given the consistent performance of competitors like CBD Wellness, which maintained a steady 7th place rank from March through May, and Gramz, which fluctuated but remained within the top 6. Despite the competition, DermaFreeze's sales have seen a modest increase from $16,850 in March to $17,936 in June, suggesting a positive trend in consumer preference. However, brands like Tru Infusion and Chronic Health continue to dominate the market, with significantly higher sales figures, indicating that while DermaFreeze is gaining ground, it still has substantial room for growth to compete with the top-tier brands.
Notable Products
For June 2024, the top-performing product from DermaFreeze is CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC) in the Topical category, maintaining its rank at number 1. This product achieved sales of 978 units in June, showing a consistent top position since March 2024. Notably, the sales figures for this product have shown a steady increase from March to April, a slight dip in May, and then a resurgence in June. This consistency in ranking highlights the product's strong market presence and consumer preference. Overall, the product's performance indicates a robust demand and effective market strategy.
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