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Apr-2025
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Overview
Market Insights Snapshot
DermaFreeze has shown a dynamic performance across various categories and states, with notable activity in the topical category in Arizona. The brand maintained a presence within the top 10 in this category, peaking at rank 5 in March 2025, before slightly dropping to rank 7 in April 2025. This fluctuation indicates a competitive market environment, yet DermaFreeze's ability to remain consistently ranked suggests a strong foothold in the state. The sales trend mirrors this ranking movement, with a significant increase from January to March, followed by a slight decline in April. This pattern could suggest seasonal demand or the impact of new competitors entering the market.
While DermaFreeze's performance in Arizona is noteworthy, the absence of rankings in other states and categories highlights areas for potential growth or concern. The lack of presence in the top 30 brands outside of Arizona suggests that DermaFreeze may be focusing its efforts primarily within this state, or it might be facing challenges in expanding its market reach. This could present both an opportunity and a challenge for the brand as it evaluates its strategy for broader market penetration. Understanding the underlying factors behind these rankings could provide valuable insights for future growth and positioning in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of topical cannabis products in Arizona, DermaFreeze has experienced notable fluctuations in its rank and sales performance from January to April 2025. Initially ranked 7th in January, DermaFreeze improved its position to 5th by March, reflecting a positive trend in consumer preference. However, by April, it slipped back to 7th, indicating potential challenges in sustaining its competitive edge. In contrast, Müv / MUV consistently maintained a higher rank, albeit with a slight decline from 4th to 6th over the same period, suggesting a more stable but gradually weakening market presence. Meanwhile, Gramz showed a remarkable recovery, climbing from 7th in February to 5th in April, surpassing DermaFreeze. These dynamics highlight the competitive pressures DermaFreeze faces, emphasizing the need for strategic marketing and product differentiation to regain and maintain a stronger market position in Arizona's topical cannabis category.
Notable Products
In April 2025, the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC, 4oz) from DermaFreeze maintained its position as the top-performing product in the Topical category. This product has consistently held the number one rank since January 2025, demonstrating its strong market presence and customer preference. Notably, the sales figure for this product in April reached 1257 units, showing a slight decline from its peak in March but still outperforming other products. The sustained top ranking suggests a robust demand for this particular topical solution. Overall, DermaFreeze's product lineup continues to dominate the market, with this nano-gel leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
