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Aug-2024
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Overview
Market Insights Snapshot
DermaFreeze has shown a consistent performance in the Topical category within Arizona. The brand maintained its ranking at 7th place from June to August 2024, after a slight improvement from 8th place in May 2024. This steady position indicates a strong foothold in the market, reflecting consumer loyalty and effective market strategies. The sales figures also demonstrate an upward trend, with a notable increase from $14,565 in May to $19,645 in August, signifying growing consumer demand and possibly successful promotional efforts.
However, it is important to note that DermaFreeze did not appear in the top 30 brands in other states and categories, which could be seen as a potential area for growth or improvement. This absence might highlight a need for the brand to diversify its product line or enhance its marketing efforts in other regions. The performance in Arizona sets a benchmark that could be replicated across other states with targeted strategies and market-specific adaptations.
Competitive Landscape
In the competitive landscape of Arizona's Topical cannabis market, DermaFreeze has shown a steady performance, maintaining its rank at 7th place from June to August 2024. This stability is notable when compared to competitors such as Müv / MUV, which experienced fluctuations, dropping from 4th to 6th place over the same period. Another competitor, Gramz, also displayed variability, moving from 6th to 5th place in August. Despite DermaFreeze's lower rank, its sales have been on an upward trend, increasing from 14,565 in May to 19,645 in August, indicating growing consumer acceptance and market penetration. In contrast, CBD Wellness was absent from the top 20 after June, highlighting a potential decline in market presence. These dynamics suggest that while DermaFreeze is not yet a top contender, its consistent rank and rising sales position it as a brand with potential for growth in the Arizona Topical cannabis market.
Notable Products
In August 2024, the top-performing product from DermaFreeze was the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC) in the Topical category. This product maintained its number one rank consistently from May through August, with sales reaching 1080 units in August. Notably, this product demonstrated strong and steady growth in sales, increasing from 830 units in May to 1080 units in August. The product's consistent top ranking highlights its popularity and effectiveness in the market. This trend suggests that the CBD/THC 5:1 Advanced Topical Nano-Gel continues to be a customer favorite and a key driver of sales for DermaFreeze.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
