Market Insights Snapshot
The performance of DermaFreeze, a cannabis brand known for its topicals, has been consistently solid in the Arizona market. Over the months of July to October 2023, DermaFreeze maintained a steady ranking in the top 10, occupying the 7th position throughout. This consistency is a good sign, as it indicates a stable demand for the brand's products in the Arizona market. However, the lack of upward movement in rankings could also suggest a potential stagnation in growth or a plateau in the brand's popularity in this specific category and state.
When it comes to sales, there has been a noticeable upward trend for DermaFreeze. From July to October 2023, there was a significant increase in sales, with October sales (16569 units) notably higher than July sales (13289 units). This increase in sales, despite the stable ranking, could be attributed to overall market growth or increased consumer demand for topicals in the Arizona market. Given the upward trend in sales, DermaFreeze seems to be performing well in terms of revenue, even if its ranking within the topicals category in Arizona remains unchanged.
In the Topical category within Arizona, DermaFreeze has maintained a steady rank at 7th place from July to October 2023. However, it's worth noting that its competitors have seen some fluctuations. Sublime has managed to improve its rank from 11th to 9th over the same period, while Tru Infusion has seen a slight drop from 3rd to 5th. CBD Wellness has also improved its position from 9th to 8th, and Gramz has held steady at 6th. In terms of sales, DermaFreeze has seen an upward trend, with October sales higher than those in July. This contrasts with brands like CBD Wellness, which has seen a decrease in sales over the same period. Overall, while DermaFreeze has maintained its position, it faces stiff competition and changing dynamics in the Topical category in Arizona.
In October 2023, DermaFreeze's top-performing product was the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC) in the Topical category. This product consistently held the top rank throughout the months of July, August, September, and October. Notably, sales peaked in October with 868 units sold. This represents a significant increase from the previous month, where 616 units were sold. The consistent high performance of this product suggests a strong market preference for it.