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Dec-2024
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Overview
Market Insights Snapshot
DermaFreeze has shown consistent performance in the Topical category within Arizona, maintaining a steady ranking at 7th place from September through December 2024. This stability indicates a strong foothold in the market, despite the fluctuating sales figures, which peaked in October before slightly declining in the subsequent months. The unwavering rank suggests that DermaFreeze has secured a loyal customer base or possesses a competitive advantage that keeps it among the top contenders in the state.
While DermaFreeze's presence in Arizona is noteworthy, the absence of rankings in other states and categories highlights areas for potential growth or concern. Not appearing in the top 30 brands across other regions or categories could indicate a need for strategic expansion or a focus on marketing efforts beyond Arizona. This lack of broader market penetration might be an opportunity for DermaFreeze to explore diversification or enhance its brand visibility in other states or product categories.
Competitive Landscape
In the Arizona topical cannabis market, DermaFreeze has maintained a consistent rank of 7th place from September to December 2024, indicating a stable position among its competitors. Despite this consistency, DermaFreeze faces stiff competition from brands like Müv / MUV and Gramz, which have alternated between the 5th and 6th positions during the same period. Notably, Müv / MUV has shown a slight upward trend in sales, peaking in December, while Gramz experienced a significant sales increase in November before stabilizing. These dynamics suggest that while DermaFreeze maintains its rank, there is an opportunity to capture more market share by addressing the factors contributing to the sales fluctuations of its competitors.
Notable Products
In December 2024, the CBD/THC 5:1 Advanced Topical Nano-Gel (500mg CBD, 100mg THC) maintained its position as the top-performing product for DermaFreeze, continuing its streak from previous months. This topical product has consistently held the number one rank from September through December, showcasing its strong consumer demand. The product achieved sales of 692 units in December, reflecting a slight decrease from its peak in October. Despite the fluctuations in sales figures, its dominant position in the Topical category has remained unchallenged. Overall, DermaFreeze's product rankings have shown stability, with minimal shifts observed in the top positions over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
