Jun-2024
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Overview
Market Insights Snapshot
Gramz has shown a notable performance in the Topical category across various states, with particular strengths in Arizona. Over the past few months, the brand has maintained a consistent presence in the top 10 rankings, peaking at 3rd place in April 2024. This upward movement in April was followed by a slight decline, but Gramz still managed to stay within the top 6 through June 2024. This indicates a strong and stable market presence in Arizona, although the fluctuating sales figures suggest some volatility in consumer demand or market competition.
Interestingly, Gramz's absence from the top 30 brands in other states and categories highlights areas for potential growth or concern. The brand's performance in Arizona's Topical category is commendable, but its lack of visibility in other markets could signify limited geographic reach or competitive challenges in different segments. This disparity underscores the importance of strategic expansion and market penetration for Gramz to enhance its overall brand footprint. Future analyses will be crucial to understanding whether Gramz can replicate its success in Arizona across other states and categories.
Competitive Landscape
In the Arizona Topical category, Gramz has experienced notable fluctuations in its ranking and sales over the past few months. In March 2024, Gramz was ranked 6th, but it saw a significant improvement in April 2024, jumping to 3rd place. However, this upward trend was short-lived as it dropped back to 6th place in both May and June 2024. This volatility contrasts with the more consistent performance of competitors like Müv / MUV, which maintained a relatively stable position, and Chronic Health, which consistently ranked within the top 5. Meanwhile, Tru Infusion showed a strong presence in March and April but fell out of the top 20 in subsequent months. The data suggests that while Gramz has the potential to climb the ranks, it faces stiff competition and needs to address the factors contributing to its sales volatility to achieve more sustained growth.
Notable Products
In June 2024, Gramz's CBD/THC 1:1 Herbal Lotion (300mg CBD, 300mg THC) maintained its top position with notable sales of $290. The THC Herbal Lotion (300mg) consistently held the second rank, showing a decrease in sales to $135. The CBG/THC 1:2 G9 Aphrodisiac Libido Booster (50mg CBG, 100mg THC) climbed to third place, a rise from fourth in May. Meanwhile, the CBG/THC 1:2 G9 Herbal Aphrodisiac Libido Booster (50mg CBG, 100mg THC) dropped to fourth place with declining sales. Lastly, the CBG/THC 1:2 Essential Roll On Oil Cream (50mg CBG, 100mg THC) remained in the fifth position, continuing its downward trend in sales.