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Aug-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Müv / MUV has demonstrated a notable upward trajectory in the Topical category over the summer months of 2025. Beginning with a steady position at rank 6 in both May and June, the brand made a significant leap to rank 5 in July and further advanced to rank 3 by August. This rise in rankings is accompanied by a positive trend in sales figures, indicating a growing consumer preference for their topical products. The increase from June to August, in particular, suggests that Müv / MUV's strategies in Arizona are effectively capturing market interest and driving sales growth.
While Müv / MUV's performance in Arizona's topical category is commendable, it is important to note that the brand's presence in other states and categories is not detailed here, which could imply varying levels of success or challenges. The absence of Müv / MUV in the top 30 rankings in other states or categories could highlight areas where the brand might need to strengthen its market presence or adjust its strategies. Understanding these dynamics can provide insights into the brand's overall performance and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, Müv / MUV has demonstrated a notable upward trajectory in brand ranking over the summer months of 2025. Initially ranked 6th in May, Müv / MUV maintained its position in June before climbing to 5th in July and achieving an impressive 3rd place by August. This ascent is particularly significant given the consistent performance of competitors such as Drip Oils + Extracts, which has held the top spot since June, and Chronic Health, which remained steadfast in 2nd place throughout the period. Müv / MUV's rise in rank correlates with a steady increase in sales, culminating in a slight edge over iLava by August, despite iLava's early lead in May. This positive trend for Müv / MUV highlights its growing appeal and competitive strength in the Arizona market, positioning it as a formidable contender against established brands like Tru Infusion, which experienced a slight decline in rank by August.
Notable Products
In August 2025, the CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) maintained its top position among Müv / MUV products, despite a decrease in sales from previous months, totaling 341 units. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) climbed to second place, previously ranked first in June, with a slight dip in sales compared to July. The Hybrid Gen2 THC Transdermal Patch (20mg) slipped to third place from its consistent second-place ranking in the preceding months. A new entry, the CBD/THC 1:1 Pain Relief Cream (100mg CBD, 100mg THC), debuted at fourth place in August. Meanwhile, the CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) consistently held the fifth position throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
