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Oct-2025
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Overview
Market Insights Snapshot
Müv / MUV has shown a strong performance in the Topical category within the state of Arizona. Over the months from July to October 2025, the brand has consistently climbed the rankings, moving from 5th place in July to securing the 2nd position by September and maintaining it through October. This upward trajectory is indicative of the brand's growing popularity and possibly an expanding customer base in Arizona. The sales figures reflect this positive trend, with a notable increase from $26,362 in July to $36,925 in October, suggesting a robust demand for their topical products.
While Müv / MUV's performance in Arizona is commendable, it is important to note that the brand does not appear in the top 30 rankings for any other states or categories during this period. This absence could be interpreted as a lack of presence or competitive strength outside Arizona or within other product categories. The data suggests that while Müv / MUV is making significant strides in the topical market in Arizona, there may be opportunities for growth and expansion in other regions or product lines that the brand has yet to capitalize on. This strategic focus on Arizona's topical market might be a deliberate choice, but it also highlights potential areas for future development and market penetration.
Competitive Landscape
In the Arizona topical cannabis market, Müv / MUV has demonstrated a significant upward trajectory in its competitive positioning over the past few months. Starting from a 5th place rank in July 2025, Müv / MUV climbed to 3rd in August and reached 2nd place by September, maintaining this position through October. This rise in rank is indicative of a strong increase in sales performance, particularly notable in October where Müv / MUV's sales surged, contrasting with the relatively stable sales figures of competitors like iLava and Tru Infusion. Despite Drip Oils + Extracts holding the top spot consistently, Müv / MUV's aggressive growth suggests a narrowing gap, positioning it as a formidable contender in the market.
Notable Products
In October 2025, the top-performing product from Müv / MUV was the CBD/THC 1:1 Pain Relief Cream (100mg CBD, 100mg THC) in the Topical category, which ascended to the number one rank with notable sales of 431 units. The Hybrid Gen2 THC Transdermal Patch (20mg) secured the second position, improving from its fifth-place rank in September. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) slipped to third place, despite maintaining consistent sales figures. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) dropped to fourth place after being ranked first in August. Lastly, the CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) consistently held the fifth position, showing a gradual decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
