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Sep-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Müv / MUV has demonstrated significant upward momentum in the Topical category. Starting from a rank of 6 in June 2025, the brand climbed to the 2nd position by September 2025. This impressive rise is indicative of a strong market presence and increasing consumer preference for their topical products. The sales figures also reflect this positive trend, with a steady increase from June to September. Such a consistent upward trajectory suggests that Müv / MUV is effectively capturing the interest of consumers and gaining a competitive edge in the Arizona market.
While Müv / MUV's performance in Arizona's Topical category is noteworthy, it is important to highlight that the brand's presence in other states and categories might not be as prominent. The absence of rankings in other states and categories suggests that Müv / MUV has not yet secured a top 30 position beyond Arizona's topical market. This could be seen as an area for potential growth and expansion, as the brand may explore opportunities to strengthen its footprint in other regions and product categories. The data points to a focused success in Arizona, which could serve as a model for strategic growth in other markets.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, Müv / MUV has demonstrated a significant upward trajectory in recent months. From June to September 2025, Müv / MUV improved its rank from 6th to 2nd, showcasing a robust growth in sales and market presence. This ascent is notable when compared to competitors like iLava, which fluctuated between the 3rd and 4th positions during the same period, and Chronic Health, which experienced a decline from 2nd to 4th place. Meanwhile, Drip Oils + Extracts maintained a steady lead in the top position. Müv / MUV's rise in rank is indicative of its increasing consumer preference and effective market strategies, positioning it as a formidable contender in the Arizona topical category.
Notable Products
In September 2025, the top-performing product for Müv / MUV was the CBD/THC 1:1 Transdermal Patch Gen2 with a sales figure of 350 units, maintaining its first-place position from July. The CBD/THC 1:1 Pain Relief Cream climbed to the second spot, showing a significant improvement from its fourth-place ranking in August. Meanwhile, the CBD/THC 1:1 Soothing Sports Gel, which was leading in August, dropped to third place in September. The CBD/THC 1:1 Transdermal Patch held steady in fourth place across both August and September. Lastly, the Hybrid Gen2 THC Transdermal Patch fell from third to fifth place, indicating a decrease in popularity or demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
