Market Insights Snapshot
Starting with the Alberta market, Müv / MUV's performance in the Topical category has seen a slight downward trend from July to September 2023, moving from rank 14 to 17. However, it's important to note that the brand did not rank in the top 20 in October 2023, indicating a potential decline in sales or increased competition. The brand's presence in the Arizona market is more diverse, with products in the Flower, Tincture & Sublingual, Topical, and Vapor Pens categories. The brand's performance in the Flower category was not consistent, with a ranking of 88 in July and a significant improvement to 76 in October. It's worth noting that the brand did not rank in the top 20 in August and September.
In the Tincture & Sublingual category in Arizona, Müv / MUV maintained a steady performance, ranking 13 and 14 in July and August respectively, but did not rank in the top 20 in the following months. However, the brand's Topical category performance in Arizona was impressive, steadily climbing from rank 5 in July to rank 1 in October. This suggests a strong consumer preference for Müv / MUV's topical products in this state. On the other hand, the brand's Vapor Pens category in Arizona saw a brief appearance in the top 20 in August and September, but did not rank in July and October. Finally, in the Ontario market, Müv / MUV's Topical category performance has been declining, moving from rank 16 in July to 25 in October 2023.
In the Topical category within Arizona, Müv / MUV has shown a consistent upward trend in both rank and sales from July to October 2023. Starting at rank 5 in July, Müv / MUV climbed to the top spot by October, surpassing competitors like iLava and Chronic Health. While iLava initially held a strong position, ranking first in August and September, it fell to third place in October. Chronic Health, despite starting at rank 1 in July, also saw a decrease in rank over the period. It's worth noting that any missing rank for a month indicates that the brand was not in the top 20 for that month. These shifts in the competitive landscape highlight the dynamic nature of the market and the impressive performance of Müv / MUV in this period.
In October 2023, Müv / MUV's top-selling product was the Hybrid Gen2 THC Transdermal Patch (20mg), which sold 492 units. This was a slight drop from its September sales but enough to move it up from the second to the first position. The second most popular product was the CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) with 470 units sold, moving up two spots from its September rank. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) dropped to third place, selling 381 units. The CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) entered the list at fourth place, selling 330 units.