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Apr-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Müv / MUV has shown consistent performance within the Topical category over the first four months of 2025. The brand started the year strong with a 4th place ranking in January, but experienced a slight decline, moving to 5th place in February and settling at 6th place for both March and April. Despite this downward trend in rankings, the sales figures reveal a more nuanced picture. For instance, while the ranking dropped, the sales in March saw a noticeable increase from February, indicating a potential recovery or strategic shift that resonated with consumers. This movement suggests that while Müv / MUV may face stiff competition, it remains a significant player in the Arizona market.
The absence of Müv / MUV from the top 30 in other states or provinces could be interpreted in various ways. It might indicate a strategic focus on specific markets like Arizona, or it could reflect challenges in expanding their footprint beyond this region. The lack of presence in other markets could be a point of concern or an area of opportunity for the brand to explore. Understanding the dynamics of their performance in Arizona could provide insights into potential strategies for growth in other states. The consistency in their sales and ranking trends in Arizona might serve as a benchmark for evaluating potential market entries elsewhere.
Competitive Landscape
In the Arizona topical cannabis market, Müv / MUV has experienced a slight decline in its competitive standing from January to April 2025, dropping from 4th to 6th place. This shift can be attributed to the strong performance of competitors like Tru Infusion, which consistently maintained a top-three position and even climbed to 2nd place in February and March. Meanwhile, Gramz showed a notable improvement, moving from 7th to 5th place by April, surpassing Müv / MUV. Despite these changes, Müv / MUV's sales figures remained relatively stable, indicating a loyal customer base. However, the brand may need to innovate or adjust its strategies to regain its higher rank and counteract the upward momentum of competitors like DermaFreeze, which also showed fluctuations in rank but maintained competitive sales figures.
Notable Products
In April 2025, the top-performing product for Müv / MUV was the Hybrid Gen2 THC Transdermal Patch (20mg) in the Topical category, maintaining its first-place ranking from January and February after briefly dropping to second place in March. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) held the second position, experiencing a significant sales decrease from March's peak of 786 units to 451 units in April. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) consistently ranked third throughout the four months. The THC Transdermal Patch (20mg) appeared in the rankings for the first time in February at fifth place and improved to fourth in April. Lastly, the CBD/THC 1:1 Pain Relief Cream (200mg CBD, 200mg THC) remained in fifth place, showing steady sales figures from March to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
