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Dec-2025
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Overview
Market Insights Snapshot
The performance of Müv / MUV in the Arizona market has shown some notable trends, particularly within the topical category. While maintaining a strong position, Müv / MUV held the second rank consistently from September to November 2025. However, in December, there was a slight dip, as the brand moved to the third position. Despite this minor decline in rank, the brand experienced a steady increase in sales, demonstrating robust consumer demand and brand loyalty in the topical segment. This suggests that while competition may be intensifying, Müv / MUV remains a key player in the Arizona market.
Across other states, Müv / MUV's presence is less pronounced, as the brand does not appear in the top 30 rankings for any other category or state. This absence could indicate either a strategic focus on the Arizona market or challenges in penetrating other markets. The consistency in Arizona highlights the brand's strength and potential in that specific region, but it also raises questions about its broader market strategy and expansion plans. Understanding these dynamics could be crucial for stakeholders looking into Müv / MUV's future growth and market positioning.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, Müv / MUV has experienced notable shifts in its ranking and sales performance. Throughout the last quarter of 2025, Müv / MUV consistently held the second position until December, when it slipped to third place. This change was influenced by the rise of Chronic Health, which climbed from fifth place in October to secure the second spot by December, showcasing a significant upward trend in sales. Meanwhile, iLava maintained a steady presence in fourth place for most of the period, only dropping to fifth in December. Tru Infusion also demonstrated a strong performance, moving from fifth to third place in October and maintaining this position until being overtaken by Chronic Health in December. Despite these shifts, Müv / MUV's sales remained robust, with a notable peak in October, indicating a resilient brand presence amidst dynamic market conditions.
Notable Products
In December 2025, the top-performing product for Müv / MUV was the CBD/THC 1:1 Pain Relief Cream (100mg CBD, 100mg THC) in the Topical category, maintaining its first-place rank with sales reaching 543 units. The Hybrid Gen2 THC Transdermal Patch (20mg) secured the second position, showing a consistent rise from fifth place in September to second in December. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) ranked third, slipping from its top position in September. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) remained steady in fourth place throughout the months. A new entry, the CBD/THC 1:1 Pain Relief Cream (200mg CBD, 200mg THC), debuted at fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
