.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Arizona, Müv / MUV has shown a consistent presence in the Topical category. Despite a dip in May and June 2025, where the brand held the 6th position, it rebounded to reclaim its 5th place ranking by July. This fluctuation highlights a dynamic market environment where Müv / MUV's resilience is notable. The sales figures reflect this trend, with a notable increase in July compared to the previous months, indicating a recovery or successful strategy implementation after a mid-year slump.
While Müv / MUV's performance in Arizona's Topical category is commendable, the absence of rankings in other states or categories suggests potential areas for growth or market entry. Being outside the top 30 brands in other regions or categories could be seen as a missed opportunity or a strategic focus on specific markets. The brand's ability to maintain a top position in Arizona despite competitive pressures underscores its stronghold in that specific market, yet leaves room for speculation about its strategies in other states or product categories.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Arizona, Müv / MUV has shown resilience amidst fluctuating rankings and sales dynamics. From April to July 2025, Müv / MUV maintained a relatively stable position, hovering around the 5th and 6th ranks, despite experiencing a dip in sales in May and June. Notably, iLava consistently held the top position, although its sales saw a downward trend over the months, which could indicate potential opportunities for Müv / MUV to capture market share. Meanwhile, Tru Infusion showed a steady performance, maintaining the 4th rank and slightly increasing sales, suggesting strong brand loyalty. DermaFreeze and Gramz also presented competitive pressure, with DermaFreeze closely trailing Müv / MUV in rank. As Müv / MUV looks to bolster its market presence, understanding these competitive dynamics and consumer preferences will be crucial for strategic positioning and growth in the Arizona topical cannabis market.
Notable Products
In July 2025, the top-performing product for Müv / MUV was the CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) in the Topical category, maintaining its first-place rank from May and achieving notable sales of 483 units. The Hybrid Gen2 THC Transdermal Patch (20mg) consistently held the second position for three consecutive months, with sales reaching 390 units in July. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) ranked third, dropping from its leading position in June, with a sales figure of 372 units. The CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) remained stable in fourth place across all months. A new entry, the CBD/THC 1:1 Pain Relief Cream (200mg CBD, 200mg THC), appeared in fifth place in July with 83 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
