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Jun-2024
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Overview
Market Insights Snapshot
Müv / MUV has shown a notable performance in the Topical category in Arizona. The brand's ranking fluctuated over the months, starting at 5th place in March 2024 and moving to 6th in April. However, it rebounded impressively to 3rd place in May before settling at 4th in June. This upward trend highlights Müv / MUV's resilience and ability to adapt to market demands. The sales figures also reflect this trend, with a noticeable dip in April but a recovery in the following months, suggesting effective strategies to regain market share.
While Müv / MUV's performance in Arizona's Topical category is commendable, it's important to note that missing rankings in other states and categories could indicate areas for improvement. For instance, the absence of Müv / MUV in the top 30 brands in other states or categories suggests potential market opportunities that the brand has yet to capitalize on. This gap could be seen as a challenge or an opportunity depending on the strategic approach taken by the brand. Overall, while Müv / MUV has demonstrated strong performance in specific areas, there is room for growth and expansion into new markets and categories.
Competitive Landscape
In the competitive landscape of the Arizona Topical cannabis market, Müv / MUV has shown notable fluctuations in its ranking and sales performance over recent months. Müv / MUV experienced a dip from 5th place in March 2024 to 6th in April, before rebounding to 3rd in May, and then settling at 4th in June. This indicates a volatile but resilient presence in the market. Comparatively, iLava has maintained a consistent top position, while Drip Oils + Extracts has also shown stability in the 2nd spot. Meanwhile, Chronic Health and Gramz have experienced similar fluctuations, with Chronic Health generally outperforming Gramz. These dynamics suggest that while Müv / MUV is competitive, it faces strong and consistent competition from iLava and Drip Oils + Extracts, requiring strategic efforts to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product from Müv / MUV was the Hybrid Gen2 THC Transdermal Patch (20mg) with notable sales of 833 units, maintaining its position as the top product from May 2024. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) held the second spot consistently from April to June 2024. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) remained steady at the third rank throughout the past four months. The CBD/THC 1:1 Pain Relief Cream (200mg CBD, 200mg THC) debuted at fourth place in May 2024 and retained its position in June 2024. Meanwhile, the CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) re-entered the rankings at fifth place in June 2024 after not being ranked in May 2024.
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