Apr-2026
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Overview
Market Insights Snapshot
In the state of Arizona, Müv / MUV has demonstrated a consistent presence in the Topical category, although there have been some fluctuations in their ranking over the first four months of 2026. Starting the year strong with a second-place ranking in January, the brand experienced a dip to fifth place in February, slightly recovering to fourth in March, and then settling back to fifth in April. Despite these shifts, Müv / MUV has managed to maintain its position within the top five, indicating a stable demand for their topical products. This resilience is noteworthy given the competitive nature of the cannabis market in Arizona.
However, it is important to note that Müv / MUV's absence from the top 30 in other categories across various states suggests areas where the brand could potentially expand or improve. The brand's performance in Arizona's Topical category contrasts with its lack of presence in other categories and states, highlighting a potential opportunity for diversification or a strategic focus on strengthening their core offerings. By analyzing these trends, stakeholders can better understand where Müv / MUV stands in the broader market landscape and identify possible avenues for growth.
Competitive Landscape
In the Arizona topical cannabis market, Müv / MUV has experienced notable fluctuations in its competitive positioning from January to April 2026. Initially ranked at 2nd place in January, Müv / MUV saw a decline to 5th place in February, before recovering slightly to 4th in March, and then slipping back to 5th in April. This volatility in rank reflects the dynamic nature of the market and the intense competition from brands like Chronic Health, which consistently maintained a top 3 position, and Tru Infusion, which also showed strong performance by holding steady at 3rd place for two months. Meanwhile, iLava remained a close competitor, oscillating between 4th and 6th place. These shifts indicate that while Müv / MUV remains a significant player, it faces stiff competition that affects its sales and rank, suggesting a need for strategic adjustments to regain and sustain a higher market position.

Notable Products
In April 2026, the top-performing product for Müv / MUV was the CBD/THC 1:1 Soothing Sports Gel, which reclaimed its number one ranking with sales reaching $488. The CBD/THC 1:1 Transdermal Patch Gen2 moved to second place, maintaining a strong presence after leading in March. The CBD/THC 1:1 Pain Relief Cream rose to third place, showing consistent improvement in its ranking since February. The Hybrid Gen2 THC Transdermal Patch, although it dropped to fourth place, still performed well compared to its earlier rankings. A new entry, the CBD/THC 1:1 Hydrating Lotion, debuted in fifth place, marking its presence in the top five for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






