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Nov-2025
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Overview
Market Insights Snapshot
Müv / MUV has shown a consistent presence in the Arizona market, particularly within the Topical category. The brand has maintained a strong position, holding steady at rank 2 from September through November 2025 after a slight improvement from rank 3 in August. This stability indicates a strong foothold in the Arizona topical market, reflecting consumer preference and brand loyalty. Notably, there was a significant increase in sales from September to October, which suggests a successful product launch or promotional strategy that resonated well with consumers during that period.
Despite their success in the Arizona Topical category, Müv / MUV's absence from the top 30 rankings in other states and categories indicates room for growth and expansion. The brand's focused success in Arizona could serve as a model for entering and scaling in new markets, but it also highlights the competitive nature of the cannabis industry where regional dominance doesn't always translate to broader market penetration. Understanding the factors contributing to their success in Arizona could be key to replicating this performance in other states or categories.
Competitive Landscape
In the Arizona Topical category, Müv / MUV has consistently held a strong position, maintaining the second rank from September to November 2025. This stability in rank is indicative of its robust market presence, despite fierce competition. Notably, Müv / MUV's sales saw a significant increase in October 2025, which positioned it comfortably ahead of iLava and Tru Infusion, both of which have been trailing behind in sales and rank. However, Müv / MUV remains behind the category leader, Drip Oils + Extracts, which has consistently held the top spot with significantly higher sales. This competitive landscape highlights Müv / MUV's potential for growth and the importance of strategic initiatives to close the gap with the leading brand.
Notable Products
In November 2025, the top-performing product for Müv / MUV was the CBD/THC 1:1 Pain Relief Cream (100mg CBD, 100mg THC) in the Topical category, maintaining its top rank from October with sales of 476 units. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) secured the second position, showing a slight drop from its first rank in September. The Hybrid Gen2 THC Transdermal Patch (20mg) ranked third, consistent with its position in October despite a decrease from its second rank in August. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) held fourth place, illustrating a decline from its top spot in August. Notably, the THC Transdermal Patch (20mg) appeared in the rankings for the first time in November, entering at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
