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Aug-2024
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Overview
Market Insights Snapshot
Müv / MUV has shown consistent performance in the Topical category across Arizona, maintaining a strong presence within the top 10 rankings over the past four months. The brand started at rank 4 in May 2024 and fluctuated slightly, reaching rank 6 by August 2024. Despite this minor downward trend, Müv / MUV has demonstrated resilience in a competitive market. The sales figures indicate a gradual decline from $32,563 in May to $25,145 by August. This trend suggests that while the brand remains popular, there may be emerging competitors or market dynamics affecting its standing.
Interestingly, Müv / MUV’s ability to stay within the top 10 rankings highlights its strong brand recognition and customer loyalty in Arizona. However, the absence of the brand in the top 30 rankings in other states or categories could be seen as a limitation to its market expansion strategy. This indicates potential areas for growth and suggests that Müv / MUV might need to diversify its product offerings or enhance its marketing efforts to capture a larger market share outside of its stronghold in Arizona. Overall, the brand’s performance in Arizona remains commendable, but there is room for strategic improvements to bolster its presence in other regions and categories.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, Müv / MUV has experienced notable fluctuations in its ranking and sales over the past few months. Despite starting strong in May 2024 with a rank of 4th, Müv / MUV saw a slight dip to 5th place in June, before regaining its 4th position in July, only to fall to 6th in August. This volatility is indicative of a highly competitive market. Notably, Tru Infusion has shown a more consistent performance, often trading places with Müv / MUV and even surpassing it in June and August. Meanwhile, Gramz has also been a close competitor, maintaining a steady presence around the 5th and 6th positions. The entry and exit of CBD Wellness from the top 20 rankings further highlight the dynamic nature of this market. These shifts underscore the importance for Müv / MUV to continually innovate and adapt its strategies to maintain and improve its market position in Arizona's topical cannabis category.
Notable Products
In August 2024, the top-performing product for Müv / MUV was the CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) with sales reaching 617 units, maintaining its rank from July. The Hybrid Gen2 THC Transdermal Patch (20mg) held the second position, consistent with its rank from the previous month, although its sales were slightly lower at 511 units. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) remained steady in third place across the four months. The CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) kept its fourth position from July to August. Notably, the THC Transdermal Patch (20mg) entered the rankings in fifth place for August, showing a new entry in the top products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
