Data Snapshot: Aug 04, 2026
<$50K

Jul-2026

Sales

Decline

Trend

6-Month

7

Product Count

SKUs

$11.01

Avg Price

-40.2%

YoY Sales Change

-28.7%

YoY Price Change

Müv / MUV

Where to Buy

Müv / MUV is stocked at 67 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, Tucson, Mesa, Chandler, and Glendale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/2441.json?v=20260804
Müv / MUV Sales

Market Insights Snapshot

Müv / MUV Historical Sales by Category

In July 2026, Müv / MUV’s mix was concentrated in Topical at 90.10% share, down amid a Topical year-over-year decline of 44.80% and a month-over-month drop of 16.30%, while Concentrates rose to 9.90% share on a 152.53% year-over-year surge and a 187.06% month-over-month increase. Average price fell 28.67% year over year to $11.01, with Topical averaging $11.32 and Concentrates at $8.83, implying mix shift toward lower-priced units even as the brand’s overall sales fell 40.17% year over year. With Topical ranked 6 in Arizona and Concentrates expanding quickly from a small base, the pattern points to dependence on a shrinking Topical core while near-term growth is being carried by a sharply rebounding, lower-priced Concentrates line.

The simultaneous 16.30% Topical month-over-month contraction and 187.06% Concentrates month-over-month expansion indicates substitution within the portfolio rather than incremental category growth, and the 90.10% vs 9.90% split keeps overall exposure tethered to the larger declining segment. The 28.67% drop in average price alongside a 152.53% year-over-year lift in Concentrates suggests pricing-led recruitment in value-leaning formats, but the 40.17% brand sales decline signals that downtrading and mix diversification have not offset Topical contraction; the implication is that maintaining Topical rank 6 in Arizona while leaning into a faster-growing, lower-priced Concentrates niche is necessary to stabilize share without eroding margin further.

Jul-2026 Rank
Topical
6
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Topical
90.1%
$11.32
-44.8%
-16.3%
Concentrates
9.9%
$8.83
+152.5%
+187.1%
Müv / MUV

Competitive Landscape

Müv / MUV sits at rank #6 in Arizona Topical in July 2026, down 1 place year over year from #5, and also down 1 place from April 2026’s #5, even after peaking at #2 in January 2026; meanwhile, Drip Oils + Extracts held #1 year over year and remains #1 now, and Gramz climbed from #8 to #4 as its sales expanded by 280.23%. Compared with iLava, which fell from #4 to #5 alongside a 34.73% sales decline, Müv / MUV’s slide from #5 to #6 suggests share is being redistributed toward faster risers like Tru Infusion (holding #3 with 28.12% YoY growth) and away from slower or contracting peers; the pattern implies Müv / MUV must counter momentum shifts or risk further incremental rank loss as mid-pack competitors compound gains.

Müv / MUV market ranking for AZ Topical

Müv / MUV

Notable Products

Hybrid Distillate Syringe (0.5g) delivered the standout move with a 187% month-over-month surge in July 2026, jumping into rank 5 while Topical leaders held rank 1 and rank 2 despite a -2.9% dip for CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) and a sharper -33.9% slide for CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC). The broader Topical lineup shows mixed traction, with rank 3 inching up +1.7% and rank 4 up +5.9% even as rank 6 fell -12.5% and rank 7 rose +25.9%, indicating patch formats are steadier than creams and lotions. Four of the top seven are Topicals, yet the only non-Topical entrant broke out triple-digits, implying a pivot point where concentrates start to diversify revenue beyond the patch-heavy core.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC)
Topical
1
2
2
2
1
-2.9%
CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC)
Topical
2
1
1
1
2
-33.9%
Hybrid Gen2 THC Transdermal Patch (20mg)
Topical
3
4
3
3
3
+1.7%
CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC)
Topical
7
6
5
5
4
+5.9%
Hybrid Distillate Syringe (0.5g)
Concentrates
5
7
7
6
5
+187.0%
CBD/THC 1:1 Pain Relief Cream (100mg CBD, 100mg THC)
Topical
4
3
4
4
6
-12.5%
CBD/THC 1:1 Hydrating Lotion (60mg CBD, 60mg THC)
Topical
6
5
6
7
7
+25.9%
CBD/THC 1:1 Pain Relief Cream (200mg CBD, 200mg THC)
Topical
8
8
8
8
>10
THC Transdermal Patch (20mg)
Topical
9
>10
>10
>10
>10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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