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Apr-2025
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated notable performance in the Pre-Roll category across several states. In Illinois, the brand maintained a strong presence, holding the top rank from January to March 2025 before slipping slightly to second place in April. This indicates a robust market presence and consistent consumer demand, with sales showing a steady increase over the months. Similarly, in Maryland, Dogwalkers has consistently held the top rank throughout the first four months of 2025, reflecting a dominant position in the market. However, in New Jersey, the brand experienced a decline from first place in January and February to fifth place by April, indicating potential challenges or increased competition in that state.
In contrast, Dogwalkers faced more challenges in Massachusetts and New York. While it made some progress in Massachusetts, improving its rank from 12th in January to 9th in March, it fell back to 12th in April. This fluctuation suggests a competitive environment where maintaining a higher rank requires continuous effort. In New York, Dogwalkers remained in the lower ranks, starting at 15th in January and dropping to 25th by April, which signifies a struggle to capture a significant share of the market. Meanwhile, in Nevada, Dogwalkers consistently held the third rank, indicating a stable yet non-dominant position in the state's Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Dogwalkers has experienced a notable shift in its market position. Initially holding the top rank in January through March 2025, Dogwalkers was overtaken by Rythm in April 2025, which climbed to the first position. This change in rank suggests a competitive pressure from Rythm, whose sales have been on a consistent upward trajectory, surpassing Dogwalkers in April. Despite this, Dogwalkers maintains a strong presence, with its sales figures closely trailing those of Rythm. Meanwhile, Daze Off and Ozone remain in the lower ranks, with Daze Off showing a gradual improvement in rank from sixth to fourth over the same period. This competitive dynamic highlights the importance for Dogwalkers to innovate and strategize effectively to regain its leading position in the Illinois pre-roll market.
Notable Products
In April 2025, the top-performing product from Dogwalkers was Mini Dog - Animal Face Pre-Roll 5-Pack, which regained its number one rank after dropping to fourth place in March. This product achieved significant sales of 23,507 units, marking a notable increase from previous months. Big Dog - Brownie Scout Pre-Roll climbed to second place, showing a strong performance compared to its absence in March's rankings. Mini Dog - Brownie Scout Pre-Roll 5-Pack, which had been ranked first in March, fell to third place. Big Dog - Animal Face Pre-Roll maintained a stable performance, ranking fourth, while Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack slipped to fifth place from its previous second-place position in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
