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Mar-2025
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated a strong presence in the Pre-Roll category across several states, with particularly noteworthy performances in Illinois and Maryland, where they consistently held the top rank from December 2024 to March 2025. In Illinois, however, there was a slight dip in March 2025, moving from the first to the second position, though sales showed a positive trend with an increase to $2,457,784. Meanwhile, in New Jersey, Dogwalkers maintained a steady hold on the number one spot throughout the same period, indicating consistent consumer preference and brand loyalty in the state.
In contrast, Dogwalkers' performance in New York presents a different narrative, with rankings fluctuating from 13th in December 2024 to 22nd by March 2025. This decline suggests potential challenges in market penetration or increased competition. Meanwhile, in Massachusetts, Dogwalkers showed a gradual improvement, moving up from 14th to 10th position, which could indicate growing brand recognition and customer acceptance. Interestingly, in Nevada, the brand maintained a consistent third place, reflecting stable demand and competitive positioning within the state's Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Dogwalkers experienced a notable shift in its market position from December 2024 to March 2025. Initially holding the top rank, Dogwalkers maintained its lead through February 2025 before being overtaken by Rythm in March 2025. Despite this change, Dogwalkers' sales remained robust, closely trailing Rythm's, which saw a significant increase in March. Meanwhile, Ozone consistently held the third rank, and 93 Boyz showed a strong upward trajectory, climbing from 13th in December 2024 to 4th by March 2025. This competitive dynamic suggests that while Dogwalkers remains a strong contender, the brand faces increasing pressure from both established and emerging competitors, highlighting the importance of strategic marketing and product differentiation to maintain its market position.
Notable Products
In March 2025, the top-performing product for Dogwalkers was the Mini Dog - Brownie Scout Pre-Roll 5-Pack, which maintained its position at rank 1 with notable sales of 20,020 units. The Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack moved up to rank 2, showing resilience despite a dip in sales from previous months. The Mini Dog - Animal Face Pre-Roll 5-Pack dropped to rank 3, continuing its decline from the top spot in December 2024. Big Dog - Animal Face Pre-Roll maintained its position at rank 4, consistent with its February ranking. The Mini Dog - L'Orange Pre-Roll 5-Pack held steady at rank 5, showing slight sales improvement over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
