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Jul-2025
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Overview
Market Insights Snapshot
Dogwalkers has shown varied performance across different states, particularly excelling in the Pre-Roll category. In Illinois, Dogwalkers consistently maintained a top position, ranking first in April and July 2025, and second in May and June, indicating a strong and stable presence in the market. Meanwhile, in Maryland, Dogwalkers also performed exceptionally well, consistently holding the top rank in April, June, and July, with a slight dip to second place in May. These consistent high rankings in Illinois and Maryland suggest a robust brand loyalty and market penetration. Conversely, in Massachusetts, Dogwalkers experienced a downward trend, slipping from 14th in April to 22nd by July, which might indicate increasing competition or shifting consumer preferences.
In other markets, Dogwalkers had mixed results. In Connecticut, the brand made a notable entry in June, securing the fourth position, and improved to second place by July. This upward movement signals a promising expansion in the state. However, in New Jersey, Dogwalkers saw a decline from fourth in April to eighth by July, which could be a cause for concern if the trend continues. Interestingly, in New York, the brand dropped out of the top 30 by July, after being ranked 26th in April and 25th in May, highlighting potential challenges in maintaining market share. Meanwhile, in Nevada, Dogwalkers maintained a steady third position throughout the months, reflecting a consistent consumer base. These insights reveal the dynamic nature of Dogwalkers' market presence across different states, with both opportunities for growth and areas needing strategic attention.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Dogwalkers has demonstrated resilience and adaptability, maintaining a strong presence against its competitors. Over the past few months, Dogwalkers has alternated between the first and second rank, indicating a competitive tug-of-war with Rythm. In April 2025, Dogwalkers secured the top position, but by May and June, it slipped to second place as Rythm took the lead. However, Dogwalkers reclaimed the number one spot in July, showcasing its ability to rebound and capture market share. Meanwhile, Daze Off consistently held the third position, except for a brief dip to fifth in June, indicating a stable yet less aggressive competitive posture. These dynamics suggest that while Dogwalkers faces stiff competition, particularly from Rythm, its ability to regain the top rank highlights its strong brand appeal and market strategy in Illinois.
Notable Products
In July 2025, the top-performing product from Dogwalkers was the Mini Dogs - Bananaconda Pre-Roll 5-Pack, securing the number one rank with sales of 28,133 units. This product made a significant leap as it was not ranked in the preceding months. Following closely, Mini Dog - Brownie Scout Pre-Roll 5-Pack, which had been the top product in May and June, dropped to the second position. Show Dog - Animal Face Infused Pre-Roll entered the rankings at the third position, showing strong sales performance. The Mini Dog - Animal Face Pre-Roll 5-Pack, which had consistently been in the top two, fell to fifth place, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
