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Oct-2025
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Overview
Market Insights Snapshot
Dogwalkers has shown a varied performance across different states in the Pre-Roll category. In Illinois, the brand has maintained a strong presence, holding the top spot in July and August 2025, before dropping slightly to second place in September and October. This consistency at the top reflects a robust demand, although sales figures have shown a declining trend over these months. Meanwhile, in Maryland, Dogwalkers started off strong, ranking first in July and August, but experienced a drop to third place in September and October, indicating increased competition or changing consumer preferences. In Nevada, the brand has consistently held the second position from August through October, with a noteworthy increase in sales in October, suggesting a strengthening foothold in the market.
In contrast, Dogwalkers has faced challenges in other regions. In Massachusetts, the brand's ranking slipped from 14th in September to 24th in October, alongside a significant drop in sales, pointing to potential market share loss or heightened competition. Similarly, in New Jersey, Dogwalkers experienced a decline from 7th in July to 13th in October, with corresponding decreases in sales, indicating a possible need for strategic adjustments. Notably, in Ohio, Dogwalkers emerged in the rankings in September at 5th place, climbing to 3rd by October, which could suggest a growing market presence and acceptance. However, the brand fell out of the top 30 in New York by October, signaling a significant challenge in maintaining competitiveness in that market.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has experienced a notable shift in its competitive standing over the past few months. Initially holding the top rank in July and August 2025, Dogwalkers was overtaken by RYTHM in September and October, as RYTHM's sales surged significantly, indicating a strong upward trend. Despite this, Dogwalkers maintained a solid second position, showcasing resilience amidst increased competition. Meanwhile, 93 Boyz consistently held the third rank from August to October, while Daze Off fluctuated between third and fifth positions, reflecting a less stable market presence. These dynamics suggest that while Dogwalkers remains a key player, the brand faces intensified competition, particularly from RYTHM, which could impact future sales and market strategies.
Notable Products
In October 2025, Dogwalkers' top-performing product was the Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g), maintaining its number one rank from the previous month with sales of 20,867 units. The Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) held its second position consistently from September, showing a strong sales figure. The Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) improved its rank to third, bouncing back from fifth place in September. The Big Dog - Animal Face Pre-Roll (0.75g) maintained its fourth position from September, while the Show Dog - Brownie Scout Infused Pre-Roll (1g) made its debut in the rankings at fifth place. These shifts indicate a dynamic market with some products gaining traction while others remain consistent in their performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
