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Feb-2026
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Overview
Market Insights Snapshot
Dogwalkers, a prominent brand in the Pre-Roll category, has shown varied performance across different states. In Illinois, the brand has maintained a strong and consistent presence, securing the 2nd position from November 2025 through February 2026. This stability is indicative of a solid customer base and effective market strategies in the state. In contrast, New York has seen a decline in Dogwalkers' rankings, dropping from 15th in November 2025 to 22nd by February 2026, which suggests challenges in maintaining market share amidst growing competition. Meanwhile, in Nevada, while Dogwalkers held the 2nd position for three consecutive months, a slight dip to 3rd in February 2026 indicates a potential shift in consumer preferences or competitive dynamics.
Other states like Connecticut and Massachusetts present a mixed picture. In Connecticut, Dogwalkers maintained a steady rank of 10th in December 2025 and January 2026, but its absence from the top 30 in February 2026 could be a point of concern. Massachusetts saw fluctuations with Dogwalkers dropping to 15th in January 2026 but recovering to 10th by February. This indicates potential volatility in consumer demand or brand positioning strategies. The brand's consistent 3rd place ranking in Maryland suggests a reliable market presence, while in New Jersey, the brand has experienced slight rank changes, moving between 8th and 9th place, which implies a relatively stable yet competitive market environment.
Competitive Landscape
In the competitive landscape of pre-rolls in Illinois, Dogwalkers consistently holds the second rank from November 2025 through February 2026, indicating a stable position in the market. Despite this stability, RYTHM maintains a strong lead at the top position, with sales figures notably higher than those of Dogwalkers, although experiencing a downward trend in early 2026. Meanwhile, Anthem shows a positive trajectory, climbing from fourth to third place in December 2025 and maintaining that position through February 2026, with sales increasing steadily. This upward movement by Anthem could pose a future threat to Dogwalkers if the trend continues. High Supply remains in close competition, fluctuating between third and fourth ranks, but with lower sales compared to Dogwalkers. These dynamics suggest that while Dogwalkers currently enjoys a strong market position, it must remain vigilant and possibly innovate to fend off rising competitors like Anthem.
Notable Products
In February 2026, the top-performing product from Dogwalkers was the Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) in the Pre-Roll category, maintaining its number one ranking consistently from November 2025. The Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) saw a significant rise, moving from third place in January 2026 to second place, with sales reaching 12,985. The Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) also climbed up, advancing from fifth place in January to third in February. The Big Dog - Animal Face Pre-Roll (0.75g) experienced a drop, moving from second place in January to fourth in February. Notably, the Mini Dog - Animal Scout Pre-Roll 5-Pack (1.75g) entered the rankings in February at the fifth position, indicating a new entrant in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
