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Aug-2024
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Overview
Market Insights Snapshot
Dogwalkers has shown impressive consistency in the Illinois and Maryland pre-roll categories, maintaining the top rank for four consecutive months. This stability is particularly noteworthy in the highly competitive Illinois market, where Dogwalkers has achieved substantial sales growth, culminating in $4,559,877 in August 2024. Meanwhile, in Nevada, Dogwalkers has also performed well, holding steady in the top 4 ranks and moving up to the third position in July and August. This suggests a strong brand presence and consumer loyalty in these states.
Conversely, Dogwalkers has faced more challenges in Massachusetts and New York. In Massachusetts, the brand saw a slight dip from 6th to 9th place in August, indicating increased competition or shifting consumer preferences. New York presents a more complex scenario, with the brand not making the top 30 in May and July, and only reaching 18th and 25th in June and August, respectively. This inconsistent performance in New York suggests that Dogwalkers may need to refine its strategy to better capture market share in this emerging market.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has consistently maintained its top position from May 2024 through August 2024, showcasing strong brand loyalty and market dominance. Despite a slight dip in sales in June 2024, Dogwalkers rebounded with impressive growth in August 2024, indicating effective marketing strategies and possibly new product launches. Competitors like Ozone and Verano have also shown steady performance, holding the second and third ranks respectively throughout the same period. However, their sales figures are significantly lower, with Ozone's highest sales in August 2024 still being less than half of Dogwalkers' sales for the same month. This consistent ranking and substantial sales gap highlight Dogwalkers' strong market presence and suggest that they are well-positioned to continue leading the Illinois pre-roll market. For a deeper dive into these trends and to explore advanced data, consider accessing more detailed reports.
Notable Products
In August 2024, the top-performing product from Dogwalkers was Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g), maintaining its rank from July and achieving notable sales of 37,855 units. Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) followed closely in second place, consistent with its ranking from the previous month. Big Dog - Animal Face Pre-Roll (0.75g) climbed to third place from fifth in July, reflecting a significant increase in popularity. Big Dog - Brownie Scout Pre-Roll (0.75g) entered the rankings for the first time in fourth place. Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) dropped to fifth place from fourth, showing a slight decline in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
