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Dec-2025
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated a varied performance across different states, with a notable presence in the Illinois and Nevada pre-roll markets, where it consistently held the second position from September to December 2025. This stability in ranking, despite a slight decline in sales figures in Illinois, indicates a strong brand loyalty or effective market strategy. In contrast, Massachusetts saw a more fluctuating performance, with Dogwalkers dropping from 11th place in September to 19th in November, before slightly recovering to 18th in December. Such volatility suggests potential challenges in maintaining a steady foothold in this market.
In Connecticut, Dogwalkers made a significant entry into the top 30 pre-roll brands by December, securing the 10th position—a positive development considering it was absent from the rankings in the preceding months. Meanwhile, Ohio showed a strong upward trajectory, with the brand climbing to the second position in October and November, before settling at third in December. However, the situation in New York was less favorable, as Dogwalkers fell to 28th place by December, highlighting potential competitive pressures or shifts in consumer preferences. Observing these dynamics can provide insights into the brand's strategic adjustments and market responses.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has maintained a consistent rank at number 2 from September to December 2025, indicating a stable position in the market. However, while Dogwalkers' sales have shown a downward trend over these months, competitors like RYTHM continue to dominate the top spot with significantly higher sales figures. Meanwhile, Anthem has shown a remarkable rise in rank, climbing from 13th in September to 3rd by November and maintaining that position in December, suggesting a potential threat to Dogwalkers' position if current trends continue. Additionally, Daze Off has fluctuated slightly but remains a consistent competitor, holding the 3rd and 4th positions interchangeably. These dynamics highlight the competitive pressure Dogwalkers faces in maintaining its rank and market share in the Illinois pre-roll category.
Notable Products
In December 2025, the top-performing product from Dogwalkers was the Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) in the Pre-Roll category, maintaining its number one rank consistently from September through December. The Big Dog - Animal Face Pre-Roll (0.75g) held the second spot, climbing from a fourth-place ranking in September, with notable sales of 11,096 units in December. The Big Dog - Afternoon Delight #4 Pre-Roll (0.75g) secured the third position, showing a steady presence since its introduction in November. The Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) ranked fourth, experiencing fluctuations in ranking over the months. Completing the top five, the Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) re-entered the rankings at fifth place after not being listed in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
