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Jun-2024
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Overview
Market Insights Snapshot
Dogwalkers has shown remarkable consistency in the Illinois pre-roll category, maintaining the top spot from March through June 2024. This demonstrates strong brand loyalty and market penetration in the state. In contrast, the performance in Massachusetts has been more volatile, with rankings fluctuating between 6th and 9th place during the same period. This variability suggests that while Dogwalkers is a recognized name in Massachusetts, it faces stiff competition and may need to strategize to stabilize its ranking.
In Maryland, Dogwalkers has also secured the number one position consistently, indicating a strong market presence similar to Illinois. The brand's performance in Nevada has been stable but less dominant, with ranks hovering around the 3rd and 4th positions. Notably, Dogwalkers did not make it into the top 30 brands in any other states or categories, which could be seen as a missed opportunity for market expansion. Overall, while Dogwalkers excels in specific states, there is potential for growth in other markets.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has consistently maintained the top rank from March 2024 through June 2024, showcasing its dominance in the market. This stability is notable, especially when compared to competitors like Verano and Ozone. Verano, despite a strong presence, has seen a slight decline, dropping from 2nd place in March to 3rd place in April and maintaining that position through June. On the other hand, Ozone has shown an upward trend, moving from 3rd place in March to 2nd place from April onwards, indicating a growing market share. Dogwalkers' ability to hold the top spot amidst these shifts suggests a strong brand loyalty and effective market strategies. This competitive landscape highlights the importance of continuous innovation and customer engagement to maintain leadership in the dynamic cannabis market.
Notable Products
In June 2024, the top-performing product for Dogwalkers was Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) with notable sales of $16,795. This product maintained its first-place ranking from the previous month. The second spot was held by Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g), which also retained its position from May 2024. Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) dropped to third place, down from its second-place ranking in May. Finally, Big Dog - Animal Face Pre-Roll (0.75g) secured the fourth position, showing a slight decline from its previous absence in May's ranking.
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