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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of the cannabis market, Dogwalkers has showcased varying performances across different states, particularly in the Pre-Roll category. In Illinois, Dogwalkers has maintained a strong presence, consistently ranking 1st from January to April 2024. This dominance is highlighted by an increasing sales trend, peaking at $2,607,030 in April. However, the narrative shifts when looking at Massachusetts, where Dogwalkers experienced a slight decline, stabilizing at the 6th position from February to April, with sales reflecting a moderate recovery in April to $599,526. This indicates a strong foothold in Illinois but suggests room for growth in Massachusetts.
Exploring further into Maryland and Nevada, Dogwalkers presents an interesting case of fluctuation and resilience. In Maryland, the brand saw a dip to the 5th rank in March but impressively climbed back to the 2nd position by April, with sales surging to $886,132, showcasing a significant recovery and potential for leadership within the state. Conversely, in Nevada, Dogwalkers maintained a steady performance, ranking between 3rd and 4th from January to April, though April saw a slight decrease in sales to $480,627. This mixed performance across states underscores the brand's adaptability and potential for strategic enhancements to solidify its market position further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Dogwalkers has maintained a leading position, consistently ranking 1st from January to April 2024. This dominance is notable, especially when compared to its competitors, such as High Supply / Supply, which showed a positive trajectory moving from not being in the top 20 in January to securing the 3rd position by April, and Ozone, which improved its rank from 4th to 2nd in the same period. Despite the upward movement of these competitors, Dogwalkers not only retained its top rank but also experienced a significant increase in sales from January to April, indicating a growing consumer preference and market share within the state. This trend suggests that while Dogwalkers is facing increasing competition, its ability to maintain and even expand its lead is a testament to its strong market presence and consumer loyalty in the Illinois Pre-Roll market.
Notable Products
In April 2024, Dogwalkers saw the Animal Face Pre-Roll 5-Pack (1.75g) maintain its leading position in sales with a significant figure of 16,442 units, showcasing its consistent popularity across previous months. Following closely, the Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g) climbed to the second spot, marking a notable improvement from its fifth position in March. The Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) secured the third rank, demonstrating steady performance by remaining in the top three across the analyzed period. The Big Dog - Animal Face Pre-Roll (0.75g) made its debut in the rankings in April, landing at the fourth position, indicating a growing interest in varied product sizes. Lastly, the Mini Dog - Sunset Sherbet Pre-Roll 5-Pack (1.75g) entered the charts at the fifth rank, highlighting the dynamic nature of consumer preferences within the Dogwalkers brand.
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