Market Insights Snapshot
In the Pre-Roll category, Dogwalkers has demonstrated a dominant performance in Illinois, maintaining a steady rank of 1.0 from August to November 2023. However, the brand's sales have shown a gradual decrease over these months, which might be a point of concern. In contrast, Dogwalkers has seen a fluctuation in its ranking in Massachusetts, slipping from 2.0 in August to 7.0 in November 2023. This decline is mirrored in the brand's sales figures for the state, suggesting a need for strategic review.
Turning our attention to Maryland, Dogwalkers has experienced a slight drop in its ranking from 2.0 in August to 6.0 in November 2023. This downward trend is also reflected in the brand's sales data, indicating a potential area for improvement. On a brighter note, Dogwalkers has maintained a relatively stable presence in Nevada with its rank oscillating between 4.0 and 5.0 over the four-month period. Despite this stability in ranking, the sales figures show a dip in November, hinting at some volatility in the market.
In the Pre-Roll category for Illinois, Dogwalkers has consistently maintained its top position from August to November 2023, outperforming its competitors. However, it's worth noting that while Dogwalkers remains the leader, there has been a downward trend in sales over the observed period. Among its competitors, Ozone has held steady at the second rank, but its sales too have seen a similar declining pattern. Interestingly, Nature's Grace and Wellness has been oscillating between the third and fourth ranks, but it too has not been immune to the overall downward sales trend. This suggests a potential market-wide decrease in demand for the Pre-Roll category in Illinois.
In November 2023, the top-performing product from Dogwalkers was the 'Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g)', maintaining its top position from October with a sales figure of 5629 units. New to the top five and securing the second position was the 'Mini Dog - L'Orange Pre-Roll 5-Pack (1.75g)' with 5402 units sold. The 'Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack (1.75g)' dropped to third place from its second position in October. The 'Mini Dog - Head Cracker Pre-Roll 5-Pack (1.75g)' held steady at fourth place. The 'Big Dog - Jet Fuel Pre-Roll (0.75g)' made its debut in the top five, taking the fifth spot.