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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dogwalkers operated as a single-category brand in May 2026, with Pre-Roll accounting for 100.0% of sales, down 14.85% year over year and 0.49% month over month, while the overall brand sales declined 14.87% YoY and average price fell 9.04% YoY. Within Illinois Pre-Roll, Dogwalkers held rank 2, indicating sustained placement despite a 0.49% MoM contraction and a 14.85% YoY pullback in its sole category. The pattern implies a concentration risk: a fully Pre-Roll-reliant mix magnifies exposure to category softness, and price deflation alongside a double-digit YoY sales drop suggests volume did not expand enough to offset price pressure.
Holding rank 2 in Illinois while prices declined 9.04% YoY and sales fell 14.87% YoY implies that Dogwalkers is competing on value but conceding revenue per unit faster than it captures incremental units. With Pre-Roll at 100.0% of the mix and a 0.49% MoM dip in May 2026 against a steady high ranking, the brand is positioned as a scale player within a pressured price environment rather than a premium outlier. The implication is that sustaining share at rank 2 requires either stabilizing average price or activating cross-tier pack architecture to convert rank into revenue resilience, since a single-category footprint amplifies the elasticity burden.
Competitive Landscape
Dogwalkers ranks #2 in Illinois Pre-Roll in May 2026, down 1 position year over year from #1, and unchanged versus 3 months ago at #2; the brand’s peak at #1 in August 2025 frames this 1-rank YoY slippage as a plateau rather than a collapse. Competitively, RYTHM holds #1 after improving from #2 year over year while posting a -16.5% YoY sales change, and Anthem climbed from #27 to #3 on 981.2% YoY sales growth, indicating pressure from both an entrenched leader and a fast-advancing challenger; meanwhile, High Supply / Supply moved from #7 to #5 with a 15.0% YoY sales increase, suggesting momentum just outside the top tier. The pattern implies Dogwalkers’ current #2 rank is defensible in the near term but at risk of erosion if Anthem sustains triple-digit growth while RYTHM stabilizes its declining sales base.
Notable Products
Big Dog - Afternoon Delight #4 Pre-Roll (0.75g) posted the standout movement in May 2026 with a +70.1% month-over-month surge, climbing to rank 2, while Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) fell -10.9% and slipped to rank 5. Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) held rank 1 with a modest +3.4% MoM, and Dogwalkers now has eight of the top ten occupied by Pre-Roll multipacks and single sticks from the same family, indicating a portfolio concentrated in classic Pre-Roll formats at both mini-pack and single sizes. The mix of a sharp single-stick gain at rank 2 against a cooling multipack at rank 5 implies Dogwalkers is shifting demand toward premiumized single-stick experiences while maintaining flagship multipack scale.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
