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Nov-2025
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated varied performance across different states in the Pre-Roll category. In Illinois, the brand maintained a strong presence, consistently ranking 2nd from September to November 2025, despite a gradual decline in sales figures. Meanwhile, in Maryland, Dogwalkers showed a slight decline in ranking, moving from 1st in August to 4th by November. This shift in ranking is accompanied by a noticeable decrease in sales, suggesting competitive pressures or market dynamics at play. In Nevada, the brand held steady in the top three, indicating a strong foothold in this market despite a dip to 3rd place in November.
In Massachusetts, Dogwalkers experienced a significant drop, moving from 14th to 30th by November, indicating potential challenges in maintaining its market position. Similarly, in New York, Dogwalkers fell out of the top 30 by October, suggesting a need for strategic adjustments to regain market share. Notably, in Ohio, Dogwalkers made an impressive climb from being unranked in August to securing the 2nd position by November, reflecting a successful market entry or expansion strategy. In New Jersey, the brand's ranking fluctuated slightly but remained within the top 15, indicating a relatively stable performance amidst varying market conditions.
Competitive Landscape
In the Illinois pre-roll category, Dogwalkers has experienced a notable shift in its competitive positioning from August to November 2025. Initially holding the top rank in August, Dogwalkers was overtaken by RYTHM, which maintained the first position from September through November. Despite this, Dogwalkers consistently held the second rank, indicating a strong market presence, although its sales showed a declining trend over these months. Meanwhile, 93 Boyz remained stable in the third position until November, when it was surpassed by Anthem, which made a significant leap from the 16th rank in August to the 3rd rank in November, showcasing an impressive growth trajectory. This competitive landscape suggests that while Dogwalkers remains a key player, it faces increasing competition from both established and emerging brands in the Illinois pre-roll market.
Notable Products
In November 2025, the top-performing product from Dogwalkers was the Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g), maintaining its consistent rank at number 1 across the past four months, with notable sales of 24,989 units. The Big Dog - Animal Face Pre-Roll (0.75g) climbed to the second position, improving from its previous fifth place in October. A new entrant, the Big Dog - Afternoon Delight #4 Pre-Roll (0.75g), secured the third position, marking its debut in the rankings. The Mini Dog - Jet Fuel OG Pre-Roll 5-Pack (1.75g) entered the list at fourth place. Lastly, the Mini Dog - L'Orange Pre-Roll 5-Pack (1.75g) reappeared in the rankings, finishing November in fifth place after a break in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
