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Aug-2025
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Overview
Market Insights Snapshot
Dogwalkers has demonstrated varied performance across different states within the Pre-Roll category. In Illinois, the brand has consistently maintained a strong presence, oscillating between the first and second positions from May to August 2025. This indicates a robust market hold, although there was a notable drop in sales from May to August. In Maryland, Dogwalkers also showed strong performance, securing the top spot in June and July before slipping to second place in August. The sales trend in Maryland mirrors that of Illinois, with a decline observed over the summer months. Conversely, in New York, the brand's rankings have slipped significantly, dropping out of the top 30 by July, which suggests a challenging market environment or increased competition.
In other states, Dogwalkers has maintained a stable yet less dominant presence. In Massachusetts, the brand has hovered around the 23rd and 24th positions, indicating a consistent but modest foothold in the market. Meanwhile, in New Jersey, the brand's ranking has seen a gradual decline from 7th to 9th place, suggesting potential challenges in maintaining its market share. In Nevada, Dogwalkers has maintained a steady 3rd place ranking throughout the observed months, with a slight fluctuation in sales figures, indicating a stable yet competitive position. These trends highlight the brand's varied performance across different states, with some markets showing strong dominance while others present challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Illinois, Dogwalkers has demonstrated notable fluctuations in its market position from May to August 2025. Initially holding a strong second place in May and June, Dogwalkers briefly ascended to the top rank in July, only to slip back to second in August. This shift is particularly significant given the consistent dominance of RYTHM, which maintained the first position for three out of the four months, except in July when Dogwalkers outperformed them. Meanwhile, High Supply / Supply has shown a steady upward trajectory, moving from seventh to fourth place, indicating a potential challenge to Dogwalkers' position. Additionally, 93 Boyz has also been gaining momentum, climbing from seventh in June to third in August. These dynamics suggest that while Dogwalkers remains a strong contender, it faces increasing competition from both established and emerging brands in the Illinois Pre-Roll market.
Notable Products
In August 2025, the top-performing product for Dogwalkers was the Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g), which climbed to the number one spot with notable sales of 23,033 units. The Big Dog - Animal Face Pre-Roll (0.75g) also performed exceptionally well, securing the second rank, marking a significant rise from its previous absence in rankings for June and July. The Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g), although it dropped from its consistent first-place position in prior months, held a respectable third place. The Show Dog - Animal Face Infused Pre-Roll (1g) was ranked fourth, showing a slight decline from its second-place rank in July. Lastly, the Show Dog - Animal Face Infused Pre-Roll 5-Pack (2.25g) made its entry at the fifth position, indicating growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
