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Sep-2025
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Overview
Market Insights Snapshot
Dogwalkers has shown varying performance across different states in the Pre-Roll category. In Illinois, the brand has consistently maintained a strong presence, ranking within the top two positions from June to September 2025, although their sales saw a decline by September. In contrast, Massachusetts displayed a more fluctuating ranking, with Dogwalkers moving between the 13th and 18th positions, indicating a competitive market environment. The brand's performance in Maryland was initially robust, holding the top rank in June and July, but it slipped to third by September, reflecting a potential shift in consumer preferences or increased competition.
In New Jersey, Dogwalkers experienced a gradual decline in rankings from 7th to 9th place over the four-month period, suggesting challenges in maintaining market share. Meanwhile, in Nevada, the brand maintained a steady third position until September, where it dropped slightly to fourth, indicating a relatively stable but competitive market. Interestingly, New York presented a more concerning trend, with Dogwalkers falling out of the top 30 by August and September, highlighting potential difficulties in capturing market attention. Notably, in Ohio, Dogwalkers made a significant entrance into the market by September, securing the fifth position, which could signal a promising opportunity for future growth.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Dogwalkers has maintained a strong position, consistently ranking as the second top-selling brand from June to September 2025. Despite facing stiff competition from RYTHM, which has held the top rank for most of this period, Dogwalkers' sales have shown resilience, although there was a noticeable decline in September. Meanwhile, Lowell Herb Co / Lowell Smokes has been climbing the ranks, moving from 11th to 4th place, indicating a growing market presence. Additionally, 93 Boyz has also improved its standing, reaching the 3rd position by August and maintaining it in September. These shifts suggest an increasingly competitive market environment, where Dogwalkers must strategize to sustain its market share against rising competitors.
Notable Products
In September 2025, the top-performing product for Dogwalkers was Mini Dog - Animal Face Pre-Roll 5-Pack, maintaining its number one rank from August and increasing its sales to 28,271 units. Mini Dog - Afternoon Delight #4 Pre-Roll 5-Pack rose to the second position, showcasing a notable improvement in ranking since July. Big Dog - Animal Face Pre-Roll held steady in third place after its debut in August. Mini Dog - L'Orange Pre-Roll 5-Pack entered the rankings in fourth place for the first time. Meanwhile, Mini Dog - Brownie Scout Pre-Roll 5-Pack saw a decline, dropping to fifth place from its top spot in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
