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Apr-2025
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Overview
Market Insights Snapshot
In Arizona, Daze Off has shown a notable upward trend in the Flower category. Starting the year outside the top 30, the brand climbed to 29th place by February and further improved its position to 24th in March, maintaining this rank through April. This consistent rise suggests a strengthening foothold in the Arizona market, likely driven by increasing consumer preference and possibly strategic marketing efforts. The sales figures reflect this momentum, with a peak in March followed by a slight dip in April, indicating a need for sustained efforts to maintain and improve their standing.
In Illinois, Daze Off has maintained a robust presence across multiple categories. The brand consistently ranks in the top 5 for Flower and Pre-Roll categories, showcasing its stronghold in these segments. Particularly impressive is the steady performance in the Pre-Roll category, where Daze Off has improved from 6th to 4th place from January to April. Meanwhile, the Vapor Pens category saw a significant jump from 27th to 18th place, highlighting a growing acceptance among consumers. However, the Edible category remains stagnant at 19th place, suggesting potential areas for growth and innovation to capture more market share.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has maintained a steady presence, consistently ranking 5th in January, March, and April 2025, with a slight dip to 6th in February. This stability in ranking is noteworthy given the dynamic shifts among competitors. For instance, Rythm experienced a drop from 3rd to 4th place from January to February, while Ozone slipped from 2nd to 3rd place in April. Meanwhile, Good Green improved its rank from 7th in January to 5th in February, although it fell back to 6th by March and April. Despite these fluctuations, Daze Off has shown resilience, with sales peaking in March, suggesting a positive trend in consumer preference. This consistent performance amidst the competitive volatility highlights Daze Off's strong market positioning and potential for growth in the Illinois flower market.
Notable Products
In April 2025, the top-performing product from Daze Off was the Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales of 8,358 units. Following closely, the Taste Buds - Blue Radberry Gummies 10-Pack held steady in second place, consistent with its performance in the previous months. The Sativa Blend Shake (7g) remained in third place, having climbed from fourth place in February. The newly introduced Taste Buds- Blue Radberry Gummies 5-Pack debuted at fourth place, indicating strong market interest. Meanwhile, I Smoke, Therefore (3.5g) entered the top five, securing the fifth spot in its first reported month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
