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Oct-2025
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Overview
Market Insights Snapshot
Daze Off has shown varied performance across different states and product categories, with notable movements in rankings. In Arizona, the brand's Flower category saw a dip in October 2025, falling to 33rd place after being ranked 25th in September. This decline suggests a potential challenge in maintaining market share in Arizona. Conversely, in California, Daze Off's Flower category experienced fluctuations but ended October in 56th place, indicating they were not in the top 30, a potential area for growth. Interestingly, their Pre-Roll category appeared on the radar in October with a 57th ranking, suggesting a new entry or re-entry into the market.
In Illinois, Daze Off has maintained a strong presence, particularly in the Beverage category, where it consistently held the 3rd rank from July to October 2025. This stability highlights a solid consumer base and brand loyalty in this category. The Flower category also showed robust performance, with a peak at 3rd place in September before settling at 4th in October. The Vapor Pens category showed a positive trend, improving from 13th in July to 8th by October, reflecting growing consumer interest. Meanwhile, the Edible category improved its ranking to 18th in October, suggesting a strengthening position in that segment. These movements across categories and states indicate areas of both stability and potential growth for Daze Off.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has shown notable fluctuations in its market position over recent months. From July to October 2025, Daze Off improved its rank from 5th to 3rd in September, before settling back to 4th in October. This indicates a competitive but volatile market presence. Notably, RYTHM consistently held the 2nd rank, maintaining a strong lead over Daze Off, while Good Green and Simply Herb experienced shifts that allowed Daze Off to briefly surpass them. Meanwhile, Aeriz made significant strides, climbing from 10th to 5th, suggesting an emerging threat. These dynamics highlight the importance for Daze Off to strategically leverage its market gains to sustain and improve its competitive edge in the Illinois flower market.
Notable Products
In October 2025, Daze Off's top-performing product was the Indica Blend Nug Roll Pre-Roll (0.5g) in the Pre-Roll category, which climbed from third place in August to secure the number one spot, achieving impressive sales of 10,839 units. The Sativa Blend Nug Roll Pre-Roll (0.5g) also performed well, ranking second, a significant rise from its previous absence in the rankings in August and September. Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) ranked third, showing a steady improvement from its fifth position in the previous month. The Taste Buds - Strawberry Lemonfade Shot (100mg THC, 2oz, 60ml) maintained its fourth position from September to October, indicating consistent performance. Notably, the Taste Buds - Blue Radberry Gummies 10-Pack (100mg) entered the rankings in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
