.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Daze Off has shown a dynamic performance across different states and categories, with notable movements in Arizona and California. In Arizona, the brand's Flower category experienced a significant fluctuation, starting at rank 27 in June 2025, dropping out of the top 30 in July, and then climbing back to rank 25 by September. This indicates a recovery and potential growth in consumer interest. Meanwhile, in California, Daze Off did not make it to the top 30 in June but entered the rankings in July at position 64 and improved to 44 by August, maintaining a stable position in September. Such movements suggest that while the brand is gaining traction, it faces competitive challenges in the Californian market.
In Illinois, Daze Off has maintained a strong presence, particularly in the Beverage and Flower categories. The brand consistently held the third rank in Beverages from June to September 2025, demonstrating a stable consumer base and effective market strategies in this category. The Flower category saw a positive trajectory, improving from rank 6 in June to rank 3 by September, indicating robust growth and popularity. However, the Vapor Pens category showed some variability, moving from rank 14 in June to 12 in September, with a dip in between. This suggests potential for growth, but also highlights areas for strategic focus to maintain and improve market position.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has demonstrated a notable upward trajectory over the past few months. Starting from a rank of 6th in June 2025, Daze Off has climbed steadily to secure the 3rd position by September 2025. This ascent indicates a positive trend in consumer preference and market penetration, particularly as it surpasses Good Green, which experienced a decline from 3rd to 4th place in the same period. Meanwhile, Simply Herb has seen a downward trend, dropping from 3rd to 5th place, further highlighting Daze Off's competitive edge. Despite the dominance of High Supply / Supply and RYTHM maintaining their 1st and 2nd positions respectively, Daze Off's consistent improvement in rank suggests a growing market share and potential for further sales growth in the Illinois flower market.
Notable Products
In September 2025, the top-performing product for Daze Off was the Hybrid Blend Nug Roll Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place rank from August with a notable sales figure of 7947. The Taste Buds Strawberry Lemonfade Shot (100mg THC, 2oz, 60ml) moved up to second place, indicating a rise in popularity, while the Taste Buds CBN/THC 1:2 Moondrop Grape Shot (50mg CBN, 100mg THC, 2oz, 60ml) held steady in third place. The Sativa Blend Nug Roll Pre-Roll (0.5g) re-entered the rankings at fourth place after not being ranked in August, while the Taste Buds THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) remained consistent in fifth place. This shift in rankings suggests a strong consumer preference for pre-rolls and beverages over edibles in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
