.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Daze Off has demonstrated varied performance across different states and product categories. In Arizona, the brand's presence in the Flower category has been somewhat inconsistent, with rankings fluctuating between 25th and 32nd place from May to August 2025. This indicates a competitive market where Daze Off is striving to maintain a foothold. In contrast, California shows a more promising trend where Daze Off has climbed from being outside the top 30 to 44th place by August 2025 in the Flower category, suggesting a positive trajectory in a state known for its robust cannabis market.
In Illinois, Daze Off has consistently performed well across multiple categories. Notably, the brand has maintained a strong position in the Beverage category, holding steady at 3rd place for three consecutive months, which highlights its strong market presence in this segment. The Flower category also shows impressive standings, with Daze Off consistently ranking within the top 6, indicating a solid consumer base and effective market strategy. However, in the Vapor Pens category, the brand experienced a dip in ranking to 19th place in July but recovered to 14th in August, suggesting some volatility in consumer preferences or competitive pressures within this product line.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has experienced notable fluctuations in its market position over the summer of 2025. Starting in May, Daze Off held a strong third place but saw a dip to sixth in June, before recovering slightly to fifth in July and climbing back to fourth by August. This volatility contrasts with the consistent performance of RYTHM, which maintained a steady second-place ranking throughout the same period. Meanwhile, Good Green showed impressive growth, ascending from sixth in May to secure the third spot by August, indicating a significant upward trend in sales. Simply Herb also displayed some variability, peaking at third in June before settling at fifth in August. These shifts highlight a competitive market where Daze Off must navigate both consistent competitors and emerging challengers to enhance its sales and stabilize its ranking.
Notable Products
In August 2025, Daze Off's top-performing product was the Hybrid Blend Nug Roll Pre-Roll (0.5g) in the Pre-Roll category, climbing to the number 1 rank from its previous position at rank 3 in July, with sales reaching 7,810 units. The Indica Blend Nug Roll Pre-Roll (0.5g) also saw significant success, securing the 2nd rank with a notable increase from no rank in July. The Taste Buds - CBN/THC 1:2 Moondrop Grape Shot (50mg CBN, 100mg THC, 2oz, 60ml) entered the rankings for the first time at 3rd place, indicating a strong market entry. The Taste Buds - Strawberry Lemonfade Shot (100mg THC, 2oz, 60ml) moved up from 5th to 4th place, showing steady sales growth. Lastly, the Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) dropped to 5th place from a consistent 2nd position in the previous months, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
