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Feb-2026
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Overview
Market Insights Snapshot
In Arizona, Daze Off has not made it into the top 30 brands for the Flower category from November 2025 to February 2026, which suggests a lack of significant market presence in this state. In contrast, the brand has shown consistent improvement in California within the Flower category, moving from the 35th position in November 2025 to 29th by February 2026. This upward trend indicates a growing acceptance and possibly an increase in consumer preference for Daze Off's Flower products in California. Meanwhile, their performance in the Pre-Roll category in California has been relatively stable, though they remain outside the top 30, indicating room for improvement.
In Illinois, Daze Off has maintained a strong position in the Beverage category, consistently ranking 3rd from November 2025 to February 2026. This stability highlights the brand's strong foothold and consumer loyalty within this category. However, in the Edible category, there has been a slight decline from the 20th position to 24th, suggesting potential challenges or increased competition. In the Flower and Pre-Roll categories, Daze Off started strong but experienced a decline in rank, moving from 3rd to 6th and 5th to 7th, respectively. This shift might indicate either a seasonal fluctuation in consumer preference or increased competitive pressure in these segments.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off experienced a notable shift in its market position from November 2025 to February 2026. Initially holding a steady rank of 3rd place for three consecutive months, Daze Off saw a decline to 6th place by February 2026. This drop in rank coincided with a decrease in sales, suggesting a potential challenge in maintaining its competitive edge. Meanwhile, Grassroots demonstrated a remarkable rise from 9th place to 4th place, indicating a significant gain in market share that may have contributed to Daze Off's decline. Good Green maintained a relatively stable position, consistently ranking between 4th and 5th place, while Ozone and Aeriz experienced minor fluctuations but remained below Daze Off until February. These dynamics highlight the competitive pressures Daze Off faces in retaining its market position amidst shifting consumer preferences and strategic moves by competitors.
Notable Products
In February 2026, the top-performing product for Daze Off was the Hybrid Blend Nug Roll Pre-Roll (0.5g), maintaining its consistent rank of 1 across the months despite a decrease in sales to 6251 units. The Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack climbed to the 2nd position from 5th in January, showing a notable resurgence in popularity. The Sativa Blend Nug Roll Pre-Roll (0.5g) slipped to 3rd place, continuing its downward trend from previous months. The Indica Blend Nug Roll Pre-Roll (0.5g) maintained its 4th position from January. A new entrant, the Taste Buds - CBN/THC 1:2 Moondrop Grape Shot, debuted at the 5th spot, indicating a growing interest in beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
