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Mar-2025
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Overview
Market Insights Snapshot
Daze Off has shown significant upward momentum in the Arizona flower category, climbing from a rank of 32 in December 2024 to 23 by March 2025. This consistent rise highlights a growing consumer preference for their flower products in the state, accompanied by a notable increase in sales from $203,708 to $371,710 over the same period. In contrast, the absence of Daze Off from the top 30 in some other states and categories suggests areas where the brand could focus on increasing its market presence.
In Illinois, Daze Off has maintained a strong position in the flower and pre-roll categories, consistently ranking within the top 6. However, their performance in the vapor pens category indicates room for improvement, with rankings fluctuating between 21 and 27. Meanwhile, in the edible category, Daze Off has managed to sustain a stable ranking, although minor fluctuations in rank suggest a competitive landscape. The brand's ability to maintain or improve these positions could be pivotal in strengthening its foothold across these categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has maintained a relatively stable position, showing resilience amidst fluctuating market dynamics. While Daze Off held the 5th rank in December 2024 and January 2025, it briefly slipped to 6th in February 2025 before regaining its 5th position in March 2025. This fluctuation is notable, especially considering the performance of competitors like Rythm and Simply Herb, who consistently secured higher ranks, with Simply Herb even climbing to the 3rd position by March 2025. Meanwhile, Good Green showed a remarkable improvement, moving from 9th in January to 5th in February, directly impacting Daze Off's rank during that month. Despite these challenges, Daze Off's sales trajectory indicates a positive trend, with a notable increase in March 2025, suggesting effective strategies in customer retention and market adaptation. This analysis underscores the importance of continuous market monitoring and strategic agility for Daze Off to maintain and improve its competitive standing.
Notable Products
In March 2025, the top-performing product from Daze Off was the THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN), maintaining its number one rank consistently over the past four months with sales of 8426 units. Blue Radberry Gummies 10-Pack (100mg) also held steady at the second position, showing strong and consistent performance. The Sativa Blend Shake (7g) remained in third place, demonstrating an increase in sales from previous months. Indica Blend Shake (7g) retained its fourth rank, while Mind Games (3.5g) emerged in the fifth position for the first time. This marks a notable entry for Mind Games, indicating a potential rise in popularity within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
