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Apr-2026
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Overview
Market Insights Snapshot
Daze Off has shown notable performance in the California market, particularly in the Flower category, where it has climbed from the 30th position in January 2026 to the 19th position by April 2026. This upward trajectory is significant, reflecting a growing consumer preference for their flower products. Conversely, in the Pre-Roll category, Daze Off has struggled to break into the top 30 consistently, only reaching the 38th position in April 2026. This indicates a challenging market landscape for their Pre-Roll offerings in California, which may require strategic adjustments to improve their standing.
In Illinois, Daze Off has maintained a strong presence across multiple categories. Notably, they have consistently held the 3rd position in the Beverage category from January to April 2026, showcasing their dominance and stable consumer demand in this segment. The Flower category also reflects a robust performance, with Daze Off consistently ranking within the top 5, peaking at the 4th position in April. However, their performance in the Vapor Pens category shows variability, with rankings fluctuating between 10th and 12th positions over the same period. This suggests potential growth opportunities if they can stabilize and enhance their market strategy in this category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has shown resilience and adaptability, despite facing stiff competition. Over the first four months of 2026, Daze Off experienced fluctuations in its rank, starting at 3rd place in January, dropping to 6th in February, and then improving to 5th in March and 4th in April. This dynamic shift indicates a responsive strategy to market demands and competition. Notably, RYTHM consistently held the 2nd position, maintaining a strong lead over Daze Off in terms of sales. Meanwhile, Good Green showed a positive trajectory, surpassing Daze Off in April by climbing to 3rd place. Additionally, Ozone and Aeriz have been trailing behind Daze Off, with Ozone peaking at 6th place and Aeriz making a notable leap from 8th in February to 5th in April. These insights highlight the competitive pressures Daze Off faces and underscore the importance of strategic positioning to enhance its market share in Illinois.
Notable Products
In April 2026, the top-performing product for Daze Off was the Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) in the Edible category, which ascended to the number one rank with sales reaching 10,724. The Hybrid Blend Nug Roll Pre-Roll (0.5g) slipped to the second position despite consistently holding the top rank in the previous three months. The Taste Buds - Blue Radberry Gummies 10-Pack (100mg) maintained its third position, showing steady performance in the Edible category. The Sativa Blend Nug Roll Pre-Roll (0.5g) and Indica Blend Nug Roll Pre-Roll (0.5g) held their ranks at fourth and fifth, respectively, indicating stable demand in the Pre-Roll category. Overall, the Edible products demonstrated notable growth, with Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies showing a significant increase in sales and ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
