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Dec-2025
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Overview
Market Insights Snapshot
Daze Off has shown varied performance across different states and product categories, reflecting both opportunities and challenges. In Arizona, the brand's presence in the Flower category has seen a decline, dropping out of the top 30 by December 2025 after being ranked 28th in September. This indicates a potential area of concern, as maintaining visibility in the top rankings is crucial for brand competitiveness. On the other hand, in California, Daze Off has demonstrated a positive trend in the Flower category, moving up from 47th to 40th position by December, suggesting an improving market presence. The Pre-Roll category in California also reflects a stable performance, maintaining a consistent rank of 42nd in November and December, though it started outside the top 50 in September.
In Illinois, Daze Off has consistently held strong positions across multiple categories, indicating a robust market strategy. Notably, the brand has maintained its 3rd position in the Beverage and Flower categories throughout the last quarter of 2025, highlighting its strength and consumer preference in these segments. The Edible category saw a slight fluctuation, with ranks moving from 21st in September to 19th in December, accompanied by a steady increase in sales. The Vapor Pens category, while experiencing a slight dip from 9th to 10th place by December, still showcases a solid market foothold. These insights reflect Daze Off's strategic positioning in Illinois, with a strong emphasis on maintaining top-tier rankings in high-demand categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has experienced notable fluctuations in its market position over the last few months. While consistently maintaining a strong presence, Daze Off slipped from third to fourth place in October 2025, only to reclaim its third-place rank in November and December. This shift coincides with the rise of Good Green, which briefly overtook Daze Off in October. Despite this, Daze Off's sales trajectory shows a positive trend, with a significant recovery from October's dip, suggesting resilience and effective market strategies. Meanwhile, High Supply / Supply and RYTHM maintain their dominance in the top two positions, with sales figures considerably higher than those of Daze Off, indicating a competitive challenge for Daze Off to further enhance its market share and climb the ranks.
Notable Products
In December 2025, the top-performing product from Daze Off was the Hybrid Blend Nug Roll Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank with sales of 10,279 units. The Sativa Blend Nug Roll Pre-Roll (0.5g) held steady in the second position, showing consistency from November. Taste Buds - Blue Radberry Gummies 10-Pack (100mg) ranked third, sustaining its position from the previous month. The Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) remained at fourth place, indicating stable demand. Notably, the Taste Buds - Blue Radberry Shot (100mg THC, 2oz) entered the rankings for the first time in fifth place, suggesting a positive reception in the market.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
