.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Arizona, Daze Off has shown a promising upward trajectory in the Flower category, moving from a rank outside the top 30 in January 2024 to 25th place in both March and April 2024. This progression suggests a growing popularity and acceptance of Daze Off's Flower products among Arizona consumers. Although the brand did not break into the top 30 until February, the consistent rank in March and April, alongside an increase in sales from January's $172,515 to $313,166 in April, indicates a solidifying market presence. However, it's important to note that Daze Off's performance in other categories within Arizona is not mentioned, leaving room for speculation about their overall market strategy and presence in the state.
Conversely, in Illinois, Daze Off has demonstrated a more diverse and robust market penetration across multiple cannabis product categories. Notably, in the Pre-Roll category, Daze Off maintained a top 3 position from January to March 2024, although it experienced a slight dip to 6th place in April. This slight decrease could suggest a shift in consumer preferences or an increase in competition. In the Edibles and Flower categories, Daze Off has maintained a strong presence within the top 20, indicating steady consumer demand. Interestingly, the brand's performance in the Vapor Pens category shows a slight decline, moving from 9th to 14th place from January to April 2024. This mixed performance across categories highlights Daze Off's strong market presence in Illinois, though it hints at potential challenges in maintaining its top positions amidst a competitive landscape.
Competitive Landscape
In the competitive landscape of the Flower category within the Illinois market, Daze Off has experienced fluctuations in its ranking over the recent months, indicating a fiercely competitive environment. Initially ranked at 20th in January 2024, it saw a slight improvement to 17th in February, dipped to 19th in March, and then slightly recovered to 18th in April. This trajectory suggests a struggle to significantly break through in rank amidst its competitors. Notably, Grassroots has shown more stability and a higher ranking than Daze Off, indicating stronger sales performance. On the other hand, The Botanist, despite a drop to 19th in April from a higher rank earlier in the year, has demonstrated the ability to outperform Daze Off in sales for most of the observed period. FloraCal Farms and Interstate 420 also present as notable competitors, with their rankings fluctuating but generally indicating a competitive edge over Daze Off. The data suggests that Daze Off faces significant challenges in improving its market position and sales within the Illinois Flower category, with competitors showing varying degrees of resilience and market strength.
Notable Products
In April 2024, Daze Off saw its top product as Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) within the Edible category, marking a significant sales figure of 7392 units. Following closely was Taste Buds - CBD/THC 2:1 Sour Water mellow Gummies 10-Pack (200mg CBD, 100mg THC), which moved from the top position in March to second place in April. The third-ranking product, Taste Buds - Strawberry Lemon Fade Gummies 10-Pack (100mg), showed consistent improvement, climbing from the fourth position in previous months to third. Taste Buds - Blue Radberry Gummies 10-Pack (100mg) also experienced a shift, dropping from third to fourth place in April. Notably, the rankings of these top products have displayed a dynamic shift over the past months, indicating a competitive landscape within Daze Off's edible category.
Top Selling Cannabis Brands
