.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Daze Off’s May 2026 mix skews to Flower at 60.10% share, but that anchor is shrinking with Flower down 16.04% YoY and 5.86% MoM, contributing to the brand’s overall -6.12% YoY sales change and a 22.38% YoY drop in average price. Counterbalancing, Vapor Pens rose 23.48% YoY and 4.17% MoM to 19.10% share, while Beverage posted a 148.84% YoY surge despite a 5.12% MoM dip, reaching 3.69% share; meanwhile, Pre-Roll fell 5.46% YoY and 15.67% MoM to 12.36% share. With Daze Off ranked 6 in Flower in Illinois, the mix shift toward higher-growth non-Flower formats indicates reliance on categories with positive momentum to offset Flower softness.
The pivot implies Daze Off is trading some Flower volume for growth pockets where price pressure may be less acute, as Vapor Pens’ positive 4.17% MoM and Beverage’s triple-digit 148.84% YoY gains contrast with Pre-Roll’s 15.67% MoM slide and Flower’s 16.04% YoY decline. Given the 22.38% YoY average price compression alongside Vapor Pens rising to 19.10% share and Beverage at 3.69%, the brand is repositioning toward mix-accretive segments to stabilize rank exposure in Flower (rank 6) while building insulation through diversified demand.
Competitive Landscape
Daze Off sits at rank #6 in Illinois Flower in May 2026, down 3 positions year over year from #3, while holding flat versus February 2026 at #6; this follows a peak at #3 in January 2026 and a slide that leaves it 3 ranks below that peak. Competitive movement adds pressure: High Supply / Supply is #1 with a 29.8% year-over-year sales increase while RYTHM holds #2 despite a 12.2% decline, and Good Green advanced from #6 to #3 with a 17.0% lift, whereas Simply Herb dropped from #4 to #5 with a 33.0% decline; the pattern implies Daze Off’s YoY rank erosion is less about broad market contraction and more about being outpaced by climbers, so absent a share recapture strategy, maintaining a mid-pack position around #6 is the near-term trajectory.
Notable Products
Indica Blend Nug Roll Pre-Roll (0.5g) posted the steepest decline in May 2026 at -53.1% MoM while slipping to rank 10, whereas Sativa Blend Nug Roll Pre-Roll (0.5g) also fell -29.0% MoM at rank 3, indicating a pullback in Pre-Roll momentum versus Edibles that held ranks 1-4. At the top, Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) led at rank 1 despite a -29.7% MoM drop, while Taste Buds - Blue Radberry Gummies 10-Pack (100mg) sat at rank 2 with a milder -6.8% MoM. Three Beverage SKUs clustered at ranks 7-9, with Taste Buds - Sour Green Slapple Shot (100mg THC, 2oz) at -10.2% MoM and Taste Buds - CBN/THC 1:2 Moondrop Grape Shot (50mg CBN, 100mg THC, 2oz, 60ml) at -17.7% MoM, indicating the liquid segment is softening even as Taste Buds - CBD/THC 2:1 Sour Water Mellow Shot (200mg CBD, 100mg THC, 2oz) grew +16.2% MoM and suggests dose-differentiated formulations may be the defensible angle. The product mix implies Daze Off is concentrating demand in Edibles at the very top while Pre-Rolls and most Beverages contract, pointing toward a near-term focus on gummy leadership and selective Beverage formats over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
