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Mar-2026
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Overview
Market Insights Snapshot
Daze Off has shown a notable upward trajectory in the California Flower market, climbing from a rank of 37 in December 2025 to 24 by March 2026. This consistent rise indicates a strengthening presence in a highly competitive category. Conversely, the Pre-Roll category in California has seen less favorable movement, with rankings hovering just outside the top 30, peaking at 39 in January 2026 and slipping to 45 by March. This suggests challenges in maintaining a competitive edge in this segment, despite the overall growth in sales seen in the Flower category.
In Illinois, Daze Off has maintained a strong position in the Beverage category, consistently holding the third rank from December 2025 through March 2026. This stability highlights their strong foothold and possibly loyal consumer base in this category. The Edible category, however, saw some fluctuation, dropping to 24 in February 2026 before recovering to 20 in March. The Flower category in Illinois also experienced a decline from rank 3 to 6 between December 2025 and March 2026, indicating potential competition pressures or shifts in consumer preferences. Despite these fluctuations, the brand's overall presence across multiple categories in Illinois suggests a well-established market presence.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off has experienced a notable shift in its market position over the past few months. Starting strong with a consistent rank of 3rd in both December 2025 and January 2026, Daze Off saw a decline to 6th place by February and March 2026. This drop in rank coincides with a decrease in sales, suggesting increased competition and market dynamics at play. Notably, Good Green has shown resilience, maintaining a steady performance and even improving its rank back to 4th in March 2026, potentially capitalizing on Daze Off's slip. Meanwhile, &Shine made a significant leap from 9th to 5th place in March, indicating a strong upward trajectory that could pose a future threat to Daze Off's market share. As Daze Off navigates these competitive pressures, understanding these dynamics is crucial for strategic positioning and growth in the Illinois flower market.
Notable Products
In March 2026, the top-performing product for Daze Off was the Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack, which climbed to the first position with sales reaching 9382. The Hybrid Blend Nug Roll Pre-Roll, previously holding the top spot for several months, dropped to second place. The Sativa Blend Nug Roll Pre-Roll maintained a consistent third-place ranking from February to March. Notably, the Taste Buds - Blue Radberry Gummies 10-Pack, which was unranked in February, re-entered the top five at fourth place. The Taste Buds - Blue Radberry Shot, despite being unranked for two months, returned to the fifth position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
