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Jan-2025
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Overview
Market Insights Snapshot
Daze Off's performance across different states and categories shows a mix of stability and variability. In Arizona, the brand's presence in the Flower category has seen some fluctuations, with rankings oscillating between 26th and 31st over the months. This indicates a challenge in maintaining a strong foothold in a competitive market. Despite this, the sales figures in January 2025 suggest a recovery from the dip in December 2024. Meanwhile, in Illinois, Daze Off has managed to secure a consistent position in the Edible category, maintaining a steady rank of 22nd for most months, indicating a stable consumer base in this segment.
In the Illinois market, Daze Off has shown notable strength in the Flower and Pre-Roll categories. The Flower category saw a slight decline in rank from 5th to 8th, but it remains a top contender in a competitive field. The Pre-Roll category also experienced a similar trend, dropping from 4th to 8th. These movements suggest potential challenges in maintaining top-tier positions despite strong sales in earlier months. The Vapor Pens category, however, highlights a more significant decline, moving from 17th to 26th, which could point to increased competition or shifting consumer preferences. The absence from the top 30 in any category would be a significant concern, but Daze Off has managed to maintain visibility in these key segments.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Daze Off experienced notable fluctuations in rank and sales over the past few months. Starting strong in October 2024 with a rank of 5, Daze Off saw a decline to rank 8 by January 2025, indicating a challenging market environment. This shift coincided with a decrease in sales from November to January, suggesting potential market share loss. Meanwhile, Nature's Grace and Wellness maintained a steady performance, consistently ranking around 7-8, which might have contributed to Daze Off's competitive pressure. Interestingly, Good Green showed a significant rise from rank 17 in October to 7 in December, before settling at 9 in January, reflecting a dynamic shift in consumer preferences. Additionally, &Shine demonstrated volatility, dropping to rank 19 in December but rebounding to 6 in January, possibly capturing some of the market share that Daze Off lost. These trends highlight the competitive intensity in the Illinois flower market, emphasizing the need for Daze Off to strategize effectively to regain its footing.
Notable Products
In January 2025, the top-performing product for Daze Off was the THC/CBN 2:1 Moondrop Grape Gummies 10-Pack from the Edible category, maintaining its first-place rank from December 2024 with sales of 6390 units. Blue Radberry Gummies 10-Pack followed closely, holding the second position, a slight drop from its first-place rank in November 2024. The Sativa Blend Shake from the Flower category experienced a positive shift, climbing to third place from fifth in December 2024. Hybrid Blend Shake remained steady in fourth place, showing consistent performance. The Indica Blend Shake re-entered the rankings, securing fifth place after not being ranked in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
