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Nov-2025
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Overview
Market Insights Snapshot
Daze Off has shown varying performance across different states and product categories, with notable movements in rankings. In Arizona, the brand's presence in the Flower category saw a slight improvement, moving from 34th to 32nd place from October to November 2025. However, this still places them outside the top 30, indicating room for growth. Conversely, in California, Daze Off's performance in the Flower category improved significantly, climbing from 50th to 41st place between October and November. Their Pre-Roll category in California also experienced a positive trajectory, improving from 76th in September to 46th in November, highlighting a strong upward trend.
In Illinois, Daze Off has maintained a consistent presence across multiple categories. The brand held steady in the Beverage category, consistently ranking 3rd from August through November 2025. This stability is complemented by a strong performance in the Flower category, where they moved from 4th to 3rd place by November. Interestingly, their Edible category ranking fluctuated, dropping slightly from 18th in October to 19th in November, despite an increase in sales. Meanwhile, the Vapor Pens category saw minor changes, with a slight drop from 8th to 9th place by November. This diverse performance across categories and states reflects both the challenges and opportunities faced by Daze Off in expanding its market presence.
Competitive Landscape
In the competitive Illinois flower market, Daze Off has shown a dynamic performance over the past few months, reflecting its resilience and potential for growth amidst strong competition. In August 2025, Daze Off held the 4th position, but it climbed to 3rd place in September, only to drop back to 4th in October, before reclaiming the 3rd spot in November. This fluctuation in rank indicates a competitive tussle with Good Green, which mirrored this rank change pattern in reverse. Despite these rank shifts, Daze Off's sales trajectory is on an upward trend, particularly notable with a significant sales increase in November. This suggests that while High Supply / Supply and RYTHM maintain their stronghold at the top two positions, Daze Off is effectively leveraging its brand strategy to enhance its market share and sales volume, positioning itself as a formidable contender in the Illinois flower category.
Notable Products
In November 2025, the top-performing product for Daze Off was the Hybrid Blend Nug Roll Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place rank with impressive sales of 13,084 units. The Sativa Blend Nug Roll Pre-Roll (0.5g) secured the second position, consistent with its performance in October. Taste Buds - Blue Radberry Gummies 10-Pack (100mg) rose to third place from fifth in October, indicating a growing preference among customers. Meanwhile, the Taste Buds - THC/CBN 2:1 Moondrop Grape Gummies 10-Pack (100mg THC, 50mg CBN) experienced a slight drop from third to fourth place. Finally, the Taste Buds - Strawberry Lemonfade Shot (100mg THC, 2oz, 60ml) maintained a steady presence in the top five, rounding out the list at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
