Apr-2025
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Overview
Market Insights Snapshot
Escape Artists has shown a strong performance in the Colorado market, particularly in the Topical category, where it consistently held the number one spot from January to April 2025. This dominance in Colorado's Topical category is complemented by their performance in the Tincture & Sublingual category, where they started as the top brand in January but experienced a slight decline, settling at fourth place by April. Despite this drop, there was a notable increase in sales in April, indicating a potential resurgence in popularity or effective promotional strategies.
In other states, Escape Artists maintained a stable presence in the Topical category. In Missouri and New Jersey, the brand consistently ranked second from January to April, suggesting a solid foothold in these markets. However, in Michigan, the brand was present in the Topical category rankings only in January and February, failing to make the top 30 in subsequent months, which could be a point of concern. Meanwhile, in Nevada, Escape Artists remained steady in fourth place throughout the same period, with a significant sales increase in April, hinting at growing consumer interest. These movements across states highlight both the challenges and opportunities for Escape Artists as they navigate different market dynamics.
Competitive Landscape
In the Colorado Topical category, Escape Artists has consistently maintained its leading position from January to April 2025, showcasing its strong market presence. Despite the competitive landscape, Escape Artists has outperformed notable competitors such as Mary's Medicinals and Mary Jane's Medicinals, which have held the second and third ranks respectively throughout the same period. This consistent top ranking indicates a robust brand loyalty and effective market strategy by Escape Artists. While Mary's Medicinals has shown fluctuations in sales, Escape Artists has demonstrated a more stable sales trajectory, reinforcing its dominance in the market. The absence of any rank changes among the top three brands suggests a relatively stable competitive environment, but the consistent sales leadership of Escape Artists highlights its competitive edge in the Colorado Topical market.
Notable Products
In April 2025, the CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream maintained its position as the top-performing product for Escape Artists, with sales reaching 1721 units. The CBD/CBG/THC 2:1:2 Rose & Bergamot Relief Cream showed significant improvement, climbing to the second rank from fourth in March. The CBD:CBG:CBN:THC 5:1:1:5 Eucalyptus + Lavender Relief Cream dropped to third place despite previously holding second position in March. Both the CBD/THC 1:1 Lavender Relief Cream and the CBD/THC 20:1 Lavender Relief Cream shared the fourth rank, with the former moving up from fifth place in March. These shifts illustrate dynamic changes in product popularity, with notable gains for the Rose & Bergamot variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.