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Oct-2025
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Overview
Market Insights Snapshot
Escape Artists has shown a consistent presence in the Colorado market, particularly in the Topical category where it has maintained the top rank from July through October 2025. Despite a decline in sales from $507,925 in July to $401,252 in October, the brand's stronghold in this category suggests a loyal customer base or effective market strategies. In the Tincture & Sublingual category, the brand held a steady position at rank 4 in July and August but fell out of the top 30 by September and October. This drop could indicate increasing competition or a shift in consumer preferences within this segment.
In Missouri, Escape Artists maintained its second-place position in the Topical category throughout the same period, although sales figures saw a downward trend from $124,473 in July to $95,801 in October. This consistent ranking amidst declining sales could point to a stable but shrinking market share. Meanwhile, in New Jersey, the brand experienced a notable fluctuation, climbing to the top rank in September before slipping back to second place in October. The Nevada market presents a different story where Escape Artists started strong in the first position, only to drop to third by October, suggesting dynamic market conditions or emerging competitors in the Topical category.
Competitive Landscape
In the Colorado Topical category, Escape Artists has consistently maintained its leading position from July to October 2025, demonstrating a strong hold on the market despite fluctuations in sales. The brand's ability to retain the number one rank is particularly notable given the competitive landscape, where Mary Jane's Medicinals holds a steady second place, and Nordic Goddess has shown upward mobility, climbing from fifth to third place by August and maintaining that position. This competitive pressure, especially from brands like Nordic Goddess, which has been narrowing the gap in sales, underscores the importance for Escape Artists to innovate and sustain customer loyalty to defend its top spot. Despite a decrease in sales from August to October, Escape Artists' leadership in the market suggests a robust brand presence and customer preference that competitors are striving to match.
Notable Products
In October 2025, the top-performing product for Escape Artists was the CBD/THC 1:1 Lavender Relief Cream (300mg CBD, 300mg THC, 2oz), which climbed to the number one rank from the fifth position in the previous two months, with sales reaching $1,936. The CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream maintained its second-place ranking, showing consistent performance across the months. The CBD/CBG/CBN/THC 5:1:1:5 Eucalyptus + Lavender Relief Cream slipped to third place after holding the top spot in September. Meanwhile, the CBD/CBG/THC 2:1:2 Lavender Relief Cream re-entered the rankings at fourth position. The CBD/CBG/THC 8:1:1 Menthol Relief Cream Tube saw a decline in its ranking, dropping from third in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
