Market Insights Snapshot
Escape Artists has shown a strong performance in the Topical category across multiple states. The brand has maintained a consistent top-ranking position in Colorado, securing the first place from August to November 2023. Although the sales have seen a slight dip in this period, the brand's dominance in the market is clear. In Michigan, the brand has also shown a steady performance, ranking within the top 4 for the same period. However, there has been a decline in sales over these months. In Missouri, Escape Artists has shown a positive trend, improving its ranking from 8th to 3rd place, along with a significant increase in sales.
In the Tincture & Sublingual category, Escape Artists has demonstrated a commendable performance in Colorado, moving from the 3rd position in August to the top spot in November 2023. The sales have also seen a positive trend in this duration. In the Pre-Roll category, however, the brand's performance in Colorado has been relatively inconsistent, with rankings fluctuating in the top 40. There has been a noticeable drop in sales in October, followed by a slight recovery in November. The brand's performance in the Edible category in Colorado has been modest, with rankings hovering around the 50th position and sales showing a downward trend. It's worth noting that in these categories, the brand did not make it to the top 20, indicating room for improvement.
In the Topical category within Colorado, Escape Artists has consistently held the top rank from August to November 2023, outperforming its competitors. However, it's worth noting that there has been a downward trend in sales over these months. Its main competitors, Mary's Medicinals and Mary Jane's Medicinals, have been jostling for the second and third ranks, with Mary Jane's Medicinals overtaking Mary's Medicinals in October. While both competitors' sales are lower than Escape Artists, Mary's Medicinals has seen a more significant drop in sales over the period, while Mary Jane's Medicinals' sales have remained relatively stable. This data suggests that while Escape Artists is currently leading in the Topical category in Colorado, it needs to address the declining sales to maintain its position.
In November 2023, the top-performing product from Escape Artists was the 'CBD/THC 1:1 Lavender Relief Cream (300mg CBD, 300mg THC, 2oz)', which maintained its number one ranking from the previous three months, with a notable sales figure of 2529 units. Following closely in second place was the 'CBD/THC 1:1 Rose Peak Potency Relief Cream (800mg CBD, 800mg THC)', which moved up two spots from its August ranking. The 'CBD/THC 20:1 Lavender Relief Cream (800mg CBD, 40mg THC, 2oz)' retained its third place ranking. The 'CBD/THC 1:1 Cedar & Black Pepper Peak Potency Relief Cream (800mg CBD, 800mg THC, 2oz)' dropped from second place in August to fourth place in November. Lastly, the 'CBD/THC 20:1 Pro Sport Ultra Potent Menthol Scented Recovery Cream (800mg CBD, 40mg THC)' was a new entrant in the top five, securing the fifth spot.