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Jun-2024
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Overview
Market Insights Snapshot
Escape Artists has demonstrated a robust presence in the Colorado market, particularly within the Topical category where it consistently holds the top position from March to June 2024. This dominant performance is underscored by a significant sales volume, peaking at over half a million dollars in June. However, the brand's performance in the Pre-Roll category in Colorado is less impressive, failing to break into the top 30 for May 2024 and showing fluctuating ranks in other months. This indicates a potential area for growth or re-evaluation of strategy in the Pre-Roll segment within the state.
In other states, Escape Artists maintains a strong foothold in the Topical category. For example, in Michigan and Missouri, the brand consistently ranks third and second respectively from March to June 2024. Despite a slight dip in sales in Nevada in May, the brand quickly regained its third position in June, suggesting resilience and a solid market presence. The consistent ranking across multiple states highlights the brand's strength in the Topical category, though its absence from the top 30 in other categories suggests room for diversification and market penetration strategies in those areas.
Competitive Landscape
In the Colorado Topical category, Escape Artists has consistently maintained its top position from March to June 2024, demonstrating a strong market presence and consumer preference. This stability in rank is particularly significant given the competitive landscape, where brands like Mary's Medicinals and Mary Jane's Medicinals have also shown consistent performance, holding the second and third positions respectively during the same period. The unwavering top rank of Escape Artists suggests a robust brand loyalty and effective market strategy, which has likely contributed to its higher sales figures compared to its competitors. The sales data indicates that Escape Artists has significantly outperformed both Mary's Medicinals and Mary Jane's Medicinals by a substantial margin, reinforcing its dominance in the Colorado Topical market. This consistent performance can be a compelling reason for potential customers to consider Escape Artists as a leading choice in the topical cannabis category.
Notable Products
In June 2024, the top-performing product for Escape Artists was the CBD/THC 1:1 Lavender Relief Cream (300mg CBD, 300mg THC, 2oz), maintaining its number one rank for the fourth consecutive month with sales of 2,488 units. The CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream (800mg CBD, 400mg CBG, 800mg THC) held the second spot, showing a significant recovery from its fourth rank in April. The CBD/THC 20:1 Lavender Relief Cream (800mg CBD, 40mg THC, 2oz) ranked third, consistently staying in the top four over the past months. The CBD/CBG/THC 2:1:2 Rose & Bergamot Relief Cream (800mg CBD, 400mg CBG, 800mg THC) dropped to fourth place from its second position in April. Lastly, the CBD/THC 1:1 Rose & Bergamot Peak Potency Relief Cream (800mg CBD, 800mg THC, 2oz) remained in the fifth spot, showing steady performance.
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