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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Escape Artists concentrated 97.16% of sales in Topical, where sales were down 4.78% year over year but up 1.52% month over month, while Tincture & Sublingual fell to 2.47% share with a 34.32% year-over-year decline and a 1.80% month-over-month dip; Flower remained a fringe bet at 0.37% share but posted a 276.70% month-over-month lift from a low base and no year-over-year baseline. Average price in May 2026 rose 0.08% year over year to $56.75 as Topical held a $59.06 average, versus $22.91 in Tincture & Sublingual; with Colorado Topical rank at 1 and overall brand sales down 5.47% year over year, the mix points to reliance on a single category that is softening annually but still edging up sequentially.
The mix shift implies Escape Artists is anchored to Topical leadership in Colorado (rank 1) while diversification lags, because a 1.52% month-over-month Topical uptick cannot offset a 34.32% year-over-year drag in Tincture & Sublingual or the 5.47% brand-level decline; even a 276.70% month-over-month spike in Flower at 0.37% share has limited impact. With Topical at 97.16% share and average price only 0.08% higher year over year, the positioning skews toward defending Topical volume rather than price-led expansion, implying that stabilizing Tincture & Sublingual and selectively scaling Flower are required to reduce exposure to annual Topical softness.
Competitive Landscape
Escape Artists is ranked #1 in CO Topical in May 2026, unchanged from #1 in May 2025, and it also held #1 three months ago, indicating a flat YoY rank change of 0 and a 0-position shift quarter-to-date. In contrast, Mary Jane's Medicinals sits at #2 after rising from #3 year over year, while Nordic Goddess is #3 after moving up from #4 despite a -34.10% YoY sales change, and Care Division is #4 after improving from #5 with a -33.15% YoY sales decline. Meanwhile, My Brother's Flower ranks #5 after rising from #6 but with a -52.02% YoY sales change, contrasting with Mary Jane's Medicinals’ +2.83% YoY growth, which narrows the gap beneath the top spot. The pattern implies that Escape Artists’ static #1 rank amid competitors’ rank gains and mixed sales momentum signals a category where leadership is defended by stability rather than acceleration, raising the risk that even modest share shifts could pressure the #1 position over the next two quarters.
Notable Products
CBD/CBG/CBN/THC 5:1:1:5 Eucalyptus + Lavender Relief Cream (1250mg CBD, 250mg CBG,250mg CBN, 1250mg THC) led with a -17.9% month-over-month decline while still holding rank 1, indicating volume concentration despite contraction at the top. CBD/CBG/THC 2:1:2 Cedar & Black Pepper Relief Cream (800mg CBD, 400mg CBG, 800mg THC, 2oz) rose 12.9% to rank 2, and CBD/CBG/THC 2:1:2 Lavender Relief Cream (400mg CBD, 200mg CBG, 400mg THC, 2oz) gained 35.4% at rank 4, together signaling a shift toward the 2:1:2 potency tier as the premium multi-cannabinoid leader softens. Nine of the top ten SKUs are Topical Relief Creams, and the CBD/CBG/THC 2:1:2 family holds ranks 2–4 and 8 with positive MoM changes of 4.7% to 35.4%, suggesting portfolio momentum is clustering in mid-ratio formats despite a -5.6% dip for the 8:1:1 Lavender Tube at rank 6. This mix implies Escape Artists is tilting commercial focus toward repeatable, mid-potency relief creams that can absorb volatility from a single flagship while sustaining category share with diversified scent variants around a common ratio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
