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Oct-2025
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has maintained a consistent presence in the Colorado market, particularly in the Topical category. Over the past few months, the brand has consistently held the number two spot from July through October 2025. This steady ranking suggests a strong brand loyalty and effective product positioning within the state. However, it is worth noting that while the ranking remained stable, there was a slight decline in sales from August to October, with the highest sales recorded in August. This trend might indicate a seasonal fluctuation or a shift in consumer preferences, which could be crucial for future strategic planning.
Despite their strong performance in Colorado, Mary Jane's Medicinals did not appear in the top 30 brands in other states or categories during the same period. This absence highlights a potential area for growth and expansion. The brand's consistent ranking in Colorado could serve as a benchmark for entering new markets or categories. Understanding the dynamics that contribute to their success in Colorado could be instrumental in replicating this performance elsewhere. As the cannabis market continues to evolve, identifying and capitalizing on such opportunities could significantly enhance Mary Jane's Medicinals' market presence and overall brand strength.
Competitive Landscape
In the Colorado topical cannabis market, Mary Jane's Medicinals consistently holds the second rank from July to October 2025, demonstrating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from $161,299 in July to $144,574 in October, Mary Jane's Medicinals maintains its rank, indicating strong brand loyalty and market presence. Meanwhile, Escape Artists continues to dominate the market, maintaining the top position with significantly higher sales figures, suggesting a robust competitive edge. Nordic Goddess shows a promising upward trend, moving from fifth to third place, although its sales figures remain considerably lower than Mary Jane's Medicinals. My Brother's Flower also shows notable progress, climbing from eighth to fourth place, which may pose a potential threat if this trend continues. The consistent ranking of Mary Jane's Medicinals, despite the competitive dynamics, highlights its strong foothold in the market, though it may need to strategize to counter the upward momentum of its competitors.
Notable Products
In October 2025, Mary Jane's Medicinals saw its Topical product rise to the top, securing the number one rank with a notable sales figure of $493. The CBD/THC 1:1 Cloud 9 Bath Bomb followed closely, climbing to the second position from fourth in September. The CBD/THC 1:1 Super Strength Salve, which previously held the top rank in August, settled at the third position. Meanwhile, the CBD/CBG/THC 5:1:5 Super Strength Nano Cream, previously ranked first in September, dropped to fourth place. A new entry, the CBD/CBG/CBC/THC 5:1:1:5 Super Strength Nano Salve, made its debut at the fifth position, marking a dynamic shift in the product rankings for Mary Jane's Medicinals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
