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Dec-2025
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has demonstrated consistent performance in the topical category within the state of Colorado. Over the last four months of 2025, the brand maintained a steady hold on the number two spot in the rankings, indicating a strong presence and consumer loyalty in this market. Despite a dip in sales from September to November, where sales decreased from $153,870 to $117,554, the brand managed to regain some ground in December with sales rising to $141,187. This suggests a potential seasonal influence or successful promotional strategies that helped recover some of the lost momentum.
It's noteworthy that Mary Jane's Medicinals did not appear in the top 30 rankings in any other states or categories during this period, which could be seen as a limitation in their market penetration outside of Colorado. This focus on a single state might be a strategic decision to consolidate their brand strength in a key market before expanding. Alternatively, it could indicate challenges in scaling their operations or adapting their product offerings to meet the demands of other regions. The brand's consistent ranking in Colorado, however, underscores their expertise and strong foothold in the topical segment within this state.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Mary Jane's Medicinals consistently holds the second rank from September to December 2025, demonstrating a stable position amidst fluctuating sales figures. Despite a noticeable dip in sales during November, the brand maintains its rank, indicating strong brand loyalty and market presence. Escape Artists remains the leader in this category, consistently ranking first with significantly higher sales, suggesting a robust market dominance. Meanwhile, Nordic Goddess and My Brother's Flower trail behind Mary Jane's Medicinals, with Nordic Goddess consistently in third place and My Brother's Flower fluctuating between fourth and fifth. This stability in rank for Mary Jane's Medicinals, despite competitive pressures and sales variations, highlights its resilience and potential for strategic growth in the Colorado market.
Notable Products
In December 2025, the top-performing product from Mary Jane's Medicinals was the CBD/THC 1:1 Cloud 9 Bath Bomb, which climbed to the number one rank with notable sales of 851 units. Following closely was the CBD/THC 1:1 Super Strength Salve, securing the second position after being the top seller in November. The CBD/CBG/THC 5:1:5 Super Strength Nano Cream maintained its third-place standing from November, while the CBD:THC 1:1 Super Strength Nano Salve made its debut in the rankings at fourth place. The unnamed topical product, which led in October, fell to third by December, demonstrating a dynamic shift in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
