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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mary Jane's Medicinals operated as a single-category brand with Topical accounting for 100.0% of sales, pairing a brand-level year-over-year change of 2.83% with a month-over-month uptick of 1.65%. The brand’s average price of $38.79 coincided with a 17.18% YoY price increase, suggesting volume trailed price gains even as rank held at 2 within Colorado Topical. The pattern implies the brand is leaning on pricing to sustain growth while concentration in one category limits diversification benefits.
The 2 rank position in Colorado Topical alongside 100.0% category concentration indicates share defense is tied to a narrow lane, where a 1.65% MoM lift contrasts with a 17.18% YoY price rise and a 2.83% YoY sales change. With 24-month sales growth of 24.91% against single-category exposure, the setup implies positioning anchored in specialized topical leadership that relies more on price architecture than mix expansion to maintain competitive standing.
Competitive Landscape
Mary Jane's Medicinals sits at rank #2 in Colorado Topical in May 2026, a 1-place improvement from rank #3 year over year, and it matches its three-month position at #2 while also marking a peak rank of #2 in May 2026; meanwhile, Escape Artists holds #1 with a 0-place YoY change and positive 4.8% YoY sales growth, and Nordic Goddess trails at #3 after rising from #4 while carrying a -34.1% YoY sales decline, indicating that Mary Jane's Medicinals is consolidating a stable #2 foothold in a field where the leader is steady and key followers are contracting.
Notable Products
The largest month-over-month swing came from CBD/THC 1:1 Nano Salve (45mg CBD, 45mg THC, 0.3oz), up 60.2% to rank 1, while CBD/CBG/THC 10:1:10 Ultra Strength Maxx 6000 Salve (3000mg CBD, 300mg CBG, 3000mg THC, 3oz) fell 19.4% to rank 3. In contrast, CBD/THC 1:1 Super Strength Salve (500mg CBD, 500mg THC, 3.3oz) climbed 41.3% at rank 8, and the CBD/THC 1:1 Cloud 9 Bath Bomb (150mg CBD, 150mg THC, 5.5oz) slipped 12.1% at rank 4. With all top-10 SKUs concentrated in Topical and multiple 1:1 ratio items gaining share alongside steep declines in select high-potency formats, the pattern implies a pivot toward faster-turning, approachable ratio products over bulk ultra-strength salves.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
