Market Insights Snapshot
In the Topical category, Mary Jane's Medicinals has shown a consistent performance in the state of Colorado. The brand has maintained a strong presence in the top 3 rankings from July to October 2023. There was a slight dip in the rank in August and September, moving from 2nd to 3rd place, but the brand bounced back to the 2nd spot in October. The sales trend also reflects this stability, with a slight dip in August but a steady recovery in the following months. However, the brand's performance in California has been less stellar, with it not making it to the top 20 brands in the Topical category from August to October.
On the other hand, the brand has shown promising improvement in the state of Michigan. While Mary Jane's Medicinals did not rank in the top 20 brands in the Topical category in July and August, it made a significant leap to the 15th rank in September and further improved to the 11th rank in October. This upward movement in ranking is a positive sign for the brand's performance in Michigan. Detailed sales data for July and August are not available, but there is a noticeable increase in sales from September to October, aligning with the brand's improved ranking. However, the brand's performance in Michigan still lags behind its performance in Colorado.
In the Topical category for Colorado, Mary Jane's Medicinals has maintained a consistent presence in the top three brands from July to October 2023. However, it has been in a tight competition with Mary's Medicinals and Escape Artists. Mary Jane's Medicinals swapped ranks with Mary's Medicinals between July and August, and then again between September and October. Despite this, both brands have consistently been outranked by Escape Artists, which has held the top position throughout the period. Interestingly, while Mary Jane's Medicinals and Mary's Medicinals have been trading places, Care Division has consistently held the fourth rank. In terms of sales, Mary Jane's Medicinals experienced a dip in August, but has since been on an upward trend, indicating a positive outlook for the brand.
In October 2023, Mary Jane's Medicinals top-performing product was the CBD:THC: CBG Super Strength Nano Salve (500mg CBD, 500mg THC 25mg CBG, 3.3oz) with sales of 2031 units. It maintained its number one ranking from previous months. The second-best seller was the CBD/THC 1:1 Super Salve (500mg CBD, 500mg THC, 3.3oz) with a consistent second-place ranking. The third, fourth, and fifth spots were held by the CBD Pain Relief Salve (120mg CBD, 3.3oz), the CBD:THC 1:1 Cloud 9 Bath Bomb (150mg CBD, 150mg THC), and the CBD:THC 1:1 Super Strength Nano Salve (45mg CBD, 45mg THC, 0.3oz) respectively, all maintaining their rankings from previous months. It's noteworthy that all these top products belong to the Topical category.