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Sep-2025
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has exhibited a consistent performance in the topical category within the state of Colorado. Over the months from June to September 2025, the brand maintained a strong presence, consistently holding the second position from July through September after initially ranking third in June. This steady climb and maintenance in ranking suggest a robust market presence and consumer loyalty in the region. The brand's sales in Colorado also reflect an upward trend, with a notable increase from June to August, indicating a successful strategy in capturing and retaining consumer interest in the topical segment.
While Mary Jane's Medicinals has demonstrated strength in Colorado, it is important to note that the brand did not appear in the top 30 rankings for any other states or categories during this period. This absence could imply either a lack of market penetration outside of Colorado or a strategic focus on strengthening their foothold in the topical category within the state. The data suggests that while the brand has established itself well in one particular niche, there might be opportunities for growth and expansion into other markets or categories, should they choose to diversify their offerings or geographical reach.
Competitive Landscape
In the competitive landscape of Colorado's topical cannabis market, Mary Jane's Medicinals has shown remarkable resilience and growth. Over the summer months of 2025, the brand consistently held the second position, demonstrating a strong market presence. This stability in rank is noteworthy, especially when compared to competitors like Nordic Goddess, which fluctuated between the third and fifth positions, and Care Division, which maintained a steady fourth place. Despite the fierce competition, Mary Jane's Medicinals has managed to increase its sales, indicating a robust consumer preference and effective market strategies. However, it still trails behind the market leader, Escape Artists, which consistently ranks first with significantly higher sales figures. The ability of Mary Jane's Medicinals to maintain its rank and grow sales amidst such competition highlights its strong brand loyalty and effective product offerings in the Colorado topical market.
Notable Products
In September 2025, the top-performing product from Mary Jane's Medicinals was the CBD/CBG/THC 5:1:5 Super Strength Nano Cream, which retained its number one rank from July, with sales increasing to 634 units. The CBD/THC 1:1 Super Strength Salve moved down to the second position after holding the top spot in August, showing a decrease in sales from 774 to 503 units. An unnamed topical product rose to third place, previously ranked second in August. The CBD/THC 1:1 Cloud 9 Bath Bomb dropped to fourth, continuing its decline from the first position in June. A new entry, the CBD Pain Relief Salve, entered the rankings at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
