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Apr-2025
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has demonstrated consistent performance in the topical category within the state of Colorado. Over the first four months of 2025, the brand maintained a steady rank of third place, indicating a robust presence in the market. This stability suggests that the brand has established a strong customer base and product appeal, which is crucial for maintaining its competitive edge. Despite a slight dip in sales in February, the brand rebounded in March and saw a significant increase in April, suggesting effective strategies in place to boost consumer engagement and sales.
However, it's worth noting that Mary Jane's Medicinals did not appear in the top 30 brands in any other state or category, which could be viewed as a limitation in their market penetration beyond Colorado. This absence might represent an opportunity for the brand to explore expansion into new markets or categories, leveraging their success in Colorado as a blueprint for growth. The consistent ranking in Colorado is a positive indicator of brand strength, but expanding their reach could help mitigate risks associated with market concentration and further enhance their brand reputation and sales potential.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Colorado, Mary Jane's Medicinals consistently holds the third rank from January to April 2025, indicating a stable position amidst fierce competition. The brand is outperformed by Escape Artists, which maintains its top rank, and Mary's Medicinals, which consistently ranks second. Despite this, Mary Jane's Medicinals shows a promising upward trend in sales, particularly in April, where it experiences a notable increase, suggesting growing consumer preference or effective marketing strategies. Meanwhile, Nordic Goddess and Care Division trail behind, with Nordic Goddess fluctuating between fourth and fifth ranks, and Care Division remaining mostly in the fifth position. This stable ranking and upward sales trajectory for Mary Jane's Medicinals highlight its strong market presence and potential for further growth in the Colorado topical cannabis market.
Notable Products
In April 2025, the top-performing product from Mary Jane's Medicinals was the CBD:THC 1:1 Cloud 9 Bath Bomb, maintaining its consistent first-place ranking with sales reaching 651 units. The CBD/THC 1:1 Super Strength Salve showed significant improvement, climbing to second place from its previous fifth-place position in March, with notable sales figures of 481 units. The CBD/THC 2:1 Lip Bong held steady in third place, demonstrating consistent popularity among consumers. Meanwhile, the CBD/CBG/THC 5:1:5 Super Strength Nano Cream ranked fourth, showing a slight decline from its third-place spot the previous month. Lastly, the unnamed topical product remained in fifth place, indicating stable sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
