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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Mary Jane's Medicinals is stocked at 163 licensed dispensaries across Colorado, Nevada, and Oklahoma, 161 of them in Colorado, with the deepest coverage in Denver, Aurora, Colorado Springs, Pueblo, and Boulder. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Mary Jane's Medicinals operated as a single-category brand with Topical accounting for 100.0% of sales, while category revenue declined 20.21% year over year and 21.47% month over month. With an average price of $52.84 and a 18.98% YoY increase in pricing alongside a 36.23% two-year sales contraction, the mix reveals a reliance on price to offset volume losses. The pattern implies concentration risk: a fully Topical mix magnifies exposure to demand swings, and the simultaneous 20.21% YoY and 21.47% MoM declines indicate volume headwinds that pricing alone is not covering.
Positioning-wise, an exclusive Topical footprint in Colorado places Mary Jane's Medicinals at rank 2 in category despite a 20.21% YoY and 21.47% MoM sales drop, signaling a share anchored by price-led strategy rather than breadth. The 18.98% YoY price increase coupled with a 36.23% 24‑month sales decline suggests elasticity pressure and potential over-indexing to higher-priced SKUs; maintaining rank 2 while contracting implies the brand is ceding volume faster than the category can absorb, so diversification or pack-size optimization would be required to stabilize mix.
Competitive Landscape
Mary Jane's Medicinals holds rank #2 in Colorado Topical in October 2026, unchanged YoY from rank #2, while maintaining #2 over the last three months and peaking at #2 in October 2026; against this stability, category leadership is anchored by Escape Artists at #1 (up 4.58% YoY sales) as Nordic Goddess remains #3 with an -18.11% YoY sales decline. The #4 and #5 positions are held by My Brother's Flower and Care Division, with YoY sales down -28.56% and -52.34% respectively, indicating the gap below #2 is widening even as #1 posts positive growth; the pattern implies Mary Jane's Medicinals is locked in a stable #2 position that is more constrained by the leader’s incremental gains than by pressure from a contracting mid-pack.
Notable Products
Mary Jane's Medicinals is highly concentrated in October 2026, with its top 10 items accounting for 94.6% of sales and the Ultra Strength Maxx 6000 Salve alone at 47.3%. With zero new launches contributing 0.0% in the last six months, most of its sales come from a few established salves and bath items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
