.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Mary Jane's Medicinals has shown consistent performance in the Topical category within Colorado. The brand maintained a steady rank of 3rd place from March to June 2024, indicating a strong and stable presence in the market. This consistency is notable given the competitive nature of the cannabis industry, particularly in a mature market like Colorado. The brand's sales figures have experienced some fluctuations, with a significant increase observed in June 2024, suggesting a potential seasonal boost or successful marketing campaigns during that period.
However, the brand's absence from the top 30 rankings in any other state or category is a point of concern. This lack of presence outside Colorado might indicate challenges in expanding their market reach or variations in consumer preferences across different regions. It will be crucial for Mary Jane's Medicinals to analyze these trends and strategize accordingly to enhance their footprint in other states. The brand's performance in Colorado sets a solid foundation, but growth in other markets will be essential for long-term success.
Competitive Landscape
In the competitive landscape of the Colorado Topical cannabis market, Mary Jane's Medicinals consistently holds the third rank from March 2024 to June 2024. This stability in rank suggests a steady performance, although it trails behind Mary's Medicinals and the market leader, Escape Artists. Notably, Escape Artists maintains a dominant first position with significantly higher sales, indicating a strong market presence and customer preference. Meanwhile, Mary's Medicinals remains in the second position, showing a competitive edge over Mary Jane's Medicinals. The fourth and fifth positions are occupied by Nordic Goddess and My Brother's Flower, respectively, both of which have lower sales figures, suggesting that Mary Jane's Medicinals is well-positioned within the mid-tier segment. The consistent ranking and sales figures indicate a loyal customer base for Mary Jane's Medicinals, but also highlight the potential for growth if they can capture market share from the top two competitors.
Notable Products
In June 2024, the top-performing product from Mary Jane's Medicinals was the CBD/THC 1:1 Super Salve, which saw a significant sales increase to 1002 units, moving up from its second-place ranking in May. The CBD:THC: CBG Super Strength Nano Salve, previously the top-ranked product for three consecutive months, dropped to the second position. The CBD:THC 1:1 Cloud 9 Bath Bomb maintained a consistent third place throughout the last four months. The CBD Pain Relief Salve improved its ranking to fourth place from fifth in May. The CBD/THC 2:1 Lip Bong remained steady in the fifth position, showing slight variations in sales figures over the months.
Top Selling Cannabis Brands
