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Aug-2025
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Overview
Market Insights Snapshot
Mary Jane's Medicinals has shown a strong performance in the topical category in Colorado. Over the months from May to August 2025, the brand has consistently improved its position, moving up from the third spot to securing the second position by July and maintaining it through August. This upward trend is indicative of a growing consumer preference for their products within the state. The sales figures for this period also reflect a steady increase, suggesting a positive reception and potentially expanding market share in Colorado's competitive topical market.
Interestingly, outside of Colorado, Mary Jane's Medicinals did not appear in the top 30 rankings for any other state or category during the same period. This absence could either highlight a strategic focus on the Colorado market or suggest areas for potential growth and expansion. While the brand's stronghold in Colorado is commendable, exploring opportunities in other states could be beneficial for broadening their market presence. The brand's ability to capitalize on its strengths in Colorado might serve as a useful model for scaling operations in new markets.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Mary Jane's Medicinals has shown a promising upward trajectory, climbing from the third position in May and June 2025 to securing the second spot by July and August 2025. This rise in rank is indicative of a robust growth strategy, as reflected in their increasing sales figures. Despite the dominance of Escape Artists, which consistently holds the top rank with significantly higher sales, Mary Jane's Medicinals has managed to outpace Nordic Goddess and Care Division, both of which have fluctuated in their rankings. Nordic Goddess, for instance, dropped from fourth to fifth place in July before recovering to third in August, while Care Division maintained a relatively stable position in the lower ranks. The consistent improvement in Mary Jane's Medicinals' rank and sales suggests a growing consumer preference and effective market penetration strategies, positioning them as a strong contender in the topical category.
Notable Products
In August 2025, the top-performing product for Mary Jane's Medicinals was the CBD/THC 1:1 Super Strength Salve (500mg CBD, 500mg THC, 3.3oz), which rose to the number one spot with impressive sales of 790 units. This salve showed significant improvement from its consistent third-place ranking in the previous months. The product following closely behind was a Topical category item, which climbed from the fifth position in June and July to second place in August. The CBD/THC 1:1 Cloud 9 Bath Bomb (150mg CBD, 150mg THC, 5.5oz) saw a slight drop, moving from second place in July to third in August. Meanwhile, the CBD/CBG/THC 5:1:5 Super Strength Nano Cream (1250mg CBD, 250mg CBG, 1250mg THC, 1.7oz) experienced a decline, falling from the top rank in July to fourth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
